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You searched for subject:(Brand Management). Showing records 1 – 30 of 337 total matches.

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Halmstad University

1. Huo, Shengyu. Brand management as a means to add value for firms.

Degree: Business and Engineering (SET), 2008, Halmstad University

  Abstract Brand management will play a more significant role in future marketing competition, so research on the brand management is likely to become more… (more)

Subjects/Keywords: Management; brand

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APA (6th Edition):

Huo, S. (2008). Brand management as a means to add value for firms. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1584

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Huo, Shengyu. “Brand management as a means to add value for firms.” 2008. Thesis, Halmstad University. Accessed August 14, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1584.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Huo, Shengyu. “Brand management as a means to add value for firms.” 2008. Web. 14 Aug 2018.

Vancouver:

Huo S. Brand management as a means to add value for firms. [Internet] [Thesis]. Halmstad University; 2008. [cited 2018 Aug 14]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1584.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huo S. Brand management as a means to add value for firms. [Thesis]. Halmstad University; 2008. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1584

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Louisiana State University

2. Kuzmina, Yana. Brand portfolio management and the role of brand acquisitions.

Degree: PhD, Marketing, 2009, Louisiana State University

 This dissertation is the first study to propose and empirically test a framework outlining factors that influence the choice of brand acquisitions versus brand creations… (more)

Subjects/Keywords: brand; brand acquisitions; brand portfolio management

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APA (6th Edition):

Kuzmina, Y. (2009). Brand portfolio management and the role of brand acquisitions. (Doctoral Dissertation). Louisiana State University. Retrieved from etd-07082009-144920 ; https://digitalcommons.lsu.edu/gradschool_dissertations/3354

Chicago Manual of Style (16th Edition):

Kuzmina, Yana. “Brand portfolio management and the role of brand acquisitions.” 2009. Doctoral Dissertation, Louisiana State University. Accessed August 14, 2018. etd-07082009-144920 ; https://digitalcommons.lsu.edu/gradschool_dissertations/3354.

MLA Handbook (7th Edition):

Kuzmina, Yana. “Brand portfolio management and the role of brand acquisitions.” 2009. Web. 14 Aug 2018.

Vancouver:

Kuzmina Y. Brand portfolio management and the role of brand acquisitions. [Internet] [Doctoral dissertation]. Louisiana State University; 2009. [cited 2018 Aug 14]. Available from: etd-07082009-144920 ; https://digitalcommons.lsu.edu/gradschool_dissertations/3354.

Council of Science Editors:

Kuzmina Y. Brand portfolio management and the role of brand acquisitions. [Doctoral Dissertation]. Louisiana State University; 2009. Available from: etd-07082009-144920 ; https://digitalcommons.lsu.edu/gradschool_dissertations/3354

3. Skoog, Malin. Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry.

Degree: Business Administration, 2015, Umeå University

  Within brand management research, brand love has been an increasingly popular research subject. Both antecedents and outcomes of brand love were noticed to comprise… (more)

Subjects/Keywords: congruence; brand love; brand management; brand identity; brand image; brand loyalty; brand commitment; emotional branding

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APA (6th Edition):

Skoog, M. (2015). Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry. (Thesis). Umeå University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-106528

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Skoog, Malin. “Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry.” 2015. Thesis, Umeå University. Accessed August 14, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-106528.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Skoog, Malin. “Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry.” 2015. Web. 14 Aug 2018.

Vancouver:

Skoog M. Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry. [Internet] [Thesis]. Umeå University; 2015. [cited 2018 Aug 14]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-106528.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Skoog M. Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry. [Thesis]. Umeå University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-106528

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Univerzitet u Beogradu

4. Mandarić, Marija, 1976-. Strategijski brend menadžment kao faktor konkurentnosti kompanija.

Degree: Ekonomski fakultet, 2014, Univerzitet u Beogradu

Društvene nauke - Menadžment / Social sciences - Management

Intenzivna konkurencija na tržištu i promenljivi uslovi poslovanja navode kompanije da kontinuirano tragaju za novim izvorima… (more)

Subjects/Keywords: strategic brand management; brand strategy; brand strategy; brand value; globalization; competitiveness

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APA (6th Edition):

Mandarić, Marija, 1. (2014). Strategijski brend menadžment kao faktor konkurentnosti kompanija. (Thesis). Univerzitet u Beogradu. Retrieved from https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mandarić, Marija, 1976-. “Strategijski brend menadžment kao faktor konkurentnosti kompanija.” 2014. Thesis, Univerzitet u Beogradu. Accessed August 14, 2018. https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mandarić, Marija, 1976-. “Strategijski brend menadžment kao faktor konkurentnosti kompanija.” 2014. Web. 14 Aug 2018.

Vancouver:

Mandarić, Marija 1. Strategijski brend menadžment kao faktor konkurentnosti kompanija. [Internet] [Thesis]. Univerzitet u Beogradu; 2014. [cited 2018 Aug 14]. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mandarić, Marija 1. Strategijski brend menadžment kao faktor konkurentnosti kompanija. [Thesis]. Univerzitet u Beogradu; 2014. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of KwaZulu-Natal

5. [No author]. The importance of branding fast moving consumer goods in retail chain stores : consumers and marketers perceptions in South Africa.

Degree: Management studies, 2007, University of KwaZulu-Natal

 This investigation probes the perceptions of consumers as well as marketers with regard to the branding of fast moving consumer goods in South African retail… (more)

Subjects/Keywords: Brand choice.; Brand name products.; Management studies.

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APA (6th Edition):

author], [. (2007). The importance of branding fast moving consumer goods in retail chain stores : consumers and marketers perceptions in South Africa. (Thesis). University of KwaZulu-Natal. Retrieved from http://hdl.handle.net/10413/1044

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

author], [No. “The importance of branding fast moving consumer goods in retail chain stores : consumers and marketers perceptions in South Africa. ” 2007. Thesis, University of KwaZulu-Natal. Accessed August 14, 2018. http://hdl.handle.net/10413/1044.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

author], [No. “The importance of branding fast moving consumer goods in retail chain stores : consumers and marketers perceptions in South Africa. ” 2007. Web. 14 Aug 2018.

Vancouver:

author] [. The importance of branding fast moving consumer goods in retail chain stores : consumers and marketers perceptions in South Africa. [Internet] [Thesis]. University of KwaZulu-Natal; 2007. [cited 2018 Aug 14]. Available from: http://hdl.handle.net/10413/1044.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

author] [. The importance of branding fast moving consumer goods in retail chain stores : consumers and marketers perceptions in South Africa. [Thesis]. University of KwaZulu-Natal; 2007. Available from: http://hdl.handle.net/10413/1044

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Delft University of Technology

6. Rietbroek, J.S. Revitalize the Feelin' good-factor: A redesign of the Brunotti brand strategy:.

Degree: 2014, Delft University of Technology

 Introduction Brunotti is searching for growth opportunities, and is therefore developing a new brand strategy with a broader scope. The ‘right’ brand strategy will ultimately… (more)

Subjects/Keywords: brand strategy; portfolio management; brand positioning

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APA (6th Edition):

Rietbroek, J. S. (2014). Revitalize the Feelin' good-factor: A redesign of the Brunotti brand strategy:. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:8179ba11-587c-4bf4-80ed-68a46622429b

Chicago Manual of Style (16th Edition):

Rietbroek, J S. “Revitalize the Feelin' good-factor: A redesign of the Brunotti brand strategy:.” 2014. Masters Thesis, Delft University of Technology. Accessed August 14, 2018. http://resolver.tudelft.nl/uuid:8179ba11-587c-4bf4-80ed-68a46622429b.

MLA Handbook (7th Edition):

Rietbroek, J S. “Revitalize the Feelin' good-factor: A redesign of the Brunotti brand strategy:.” 2014. Web. 14 Aug 2018.

Vancouver:

Rietbroek JS. Revitalize the Feelin' good-factor: A redesign of the Brunotti brand strategy:. [Internet] [Masters thesis]. Delft University of Technology; 2014. [cited 2018 Aug 14]. Available from: http://resolver.tudelft.nl/uuid:8179ba11-587c-4bf4-80ed-68a46622429b.

Council of Science Editors:

Rietbroek JS. Revitalize the Feelin' good-factor: A redesign of the Brunotti brand strategy:. [Masters Thesis]. Delft University of Technology; 2014. Available from: http://resolver.tudelft.nl/uuid:8179ba11-587c-4bf4-80ed-68a46622429b


Stellenbosch University

7. Bucker, Silke. Assessing brand fit using conjoint analysis.

Degree: Business Management, 2010, Stellenbosch University

Thesis (MComm (Business Management)) – University of Stellenbosch, 2010.

ENGLISH ABSTRACT: Many studies have been conducted on the occurrence of brand image transfer, but very few… (more)

Subjects/Keywords: Brand name products; Brand choice; Business Management

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APA (6th Edition):

Bucker, S. (2010). Assessing brand fit using conjoint analysis. (Thesis). Stellenbosch University. Retrieved from http://hdl.handle.net/10019.1/4143

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Bucker, Silke. “Assessing brand fit using conjoint analysis.” 2010. Thesis, Stellenbosch University. Accessed August 14, 2018. http://hdl.handle.net/10019.1/4143.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Bucker, Silke. “Assessing brand fit using conjoint analysis.” 2010. Web. 14 Aug 2018.

Vancouver:

Bucker S. Assessing brand fit using conjoint analysis. [Internet] [Thesis]. Stellenbosch University; 2010. [cited 2018 Aug 14]. Available from: http://hdl.handle.net/10019.1/4143.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bucker S. Assessing brand fit using conjoint analysis. [Thesis]. Stellenbosch University; 2010. Available from: http://hdl.handle.net/10019.1/4143

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Mid Sweden University

8. Wu, Gang. Brand Management in SMEs - The Case of Hasta AB.

Degree: Social Sciences, 2011, Mid Sweden University

  This thesis explores the issues around the process of brand management in SMEs. Most of conventional principles prescribed in the brand management literature are… (more)

Subjects/Keywords: brand management; SMEs; brand strategy; branding policy; brand equity

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APA (6th Edition):

Wu, G. (2011). Brand Management in SMEs - The Case of Hasta AB. (Thesis). Mid Sweden University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-14626

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wu, Gang. “Brand Management in SMEs - The Case of Hasta AB.” 2011. Thesis, Mid Sweden University. Accessed August 14, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-14626.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wu, Gang. “Brand Management in SMEs - The Case of Hasta AB.” 2011. Web. 14 Aug 2018.

Vancouver:

Wu G. Brand Management in SMEs - The Case of Hasta AB. [Internet] [Thesis]. Mid Sweden University; 2011. [cited 2018 Aug 14]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-14626.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu G. Brand Management in SMEs - The Case of Hasta AB. [Thesis]. Mid Sweden University; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-14626

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Mississippi State University

9. Zhang, Lin. WHEN BRAND EXTENSIONS BACKFIRE: EXPLORING THE RECIPROCAL EFFECT OF NEGATIVE INFORMATION OF BRAND EXTENSIONS ON PARENT BRAND.

Degree: PhD, Marketing, Quantitative Analysis and Business Law, 2006, Mississippi State University

Brand equity has been highlighted as one of the most valuable assets one company possesses. However, negative information related with brand extension, such as brand(more)

Subjects/Keywords: brand management; brand EXTENSION; BRAND

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APA (6th Edition):

Zhang, L. (2006). WHEN BRAND EXTENSIONS BACKFIRE: EXPLORING THE RECIPROCAL EFFECT OF NEGATIVE INFORMATION OF BRAND EXTENSIONS ON PARENT BRAND. (Doctoral Dissertation). Mississippi State University. Retrieved from http://sun.library.msstate.edu/ETD-db/theses/available/etd-10262006-002620/ ;

Chicago Manual of Style (16th Edition):

Zhang, Lin. “WHEN BRAND EXTENSIONS BACKFIRE: EXPLORING THE RECIPROCAL EFFECT OF NEGATIVE INFORMATION OF BRAND EXTENSIONS ON PARENT BRAND.” 2006. Doctoral Dissertation, Mississippi State University. Accessed August 14, 2018. http://sun.library.msstate.edu/ETD-db/theses/available/etd-10262006-002620/ ;.

MLA Handbook (7th Edition):

Zhang, Lin. “WHEN BRAND EXTENSIONS BACKFIRE: EXPLORING THE RECIPROCAL EFFECT OF NEGATIVE INFORMATION OF BRAND EXTENSIONS ON PARENT BRAND.” 2006. Web. 14 Aug 2018.

Vancouver:

Zhang L. WHEN BRAND EXTENSIONS BACKFIRE: EXPLORING THE RECIPROCAL EFFECT OF NEGATIVE INFORMATION OF BRAND EXTENSIONS ON PARENT BRAND. [Internet] [Doctoral dissertation]. Mississippi State University; 2006. [cited 2018 Aug 14]. Available from: http://sun.library.msstate.edu/ETD-db/theses/available/etd-10262006-002620/ ;.

Council of Science Editors:

Zhang L. WHEN BRAND EXTENSIONS BACKFIRE: EXPLORING THE RECIPROCAL EFFECT OF NEGATIVE INFORMATION OF BRAND EXTENSIONS ON PARENT BRAND. [Doctoral Dissertation]. Mississippi State University; 2006. Available from: http://sun.library.msstate.edu/ETD-db/theses/available/etd-10262006-002620/ ;


Jönköping University

10. Johansson, William; Nikolov, Nikolay Antonov. Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance.

Degree: Business Administration, 2016, Jönköping University

  As everyday consumers become more engaged with their products and services, it is apparent that they are more willing to associate with certain brands.… (more)

Subjects/Keywords: Brand Avoidance; Consumer Behavior; Brand Loyalty; Brand Community; Brand Management; Business Administration; Företagsekonomi

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APA (6th Edition):

Johansson, William; Nikolov, N. A. (2016). Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30176

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Johansson, William; Nikolov, Nikolay Antonov. “Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance.” 2016. Thesis, Jönköping University. Accessed August 14, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30176.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Johansson, William; Nikolov, Nikolay Antonov. “Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance.” 2016. Web. 14 Aug 2018.

Vancouver:

Johansson, William; Nikolov NA. Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance. [Internet] [Thesis]. Jönköping University; 2016. [cited 2018 Aug 14]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30176.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Johansson, William; Nikolov NA. Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance. [Thesis]. Jönköping University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30176

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Massey University

11. McKenzie, Stephanie J. Brand-sponsored versus consumer-generated online brand communities.

Degree: Masters of Business Studies, Marketing, 2009, Massey University

 This research focuses on online brand communities from a brand management perspective. The purpose of this study is to contribute to understanding of online brand(more)

Subjects/Keywords: Brand-sponsored online brand communities; Brand management; Consumer-generated online brand communities

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APA (6th Edition):

McKenzie, S. J. (2009). Brand-sponsored versus consumer-generated online brand communities. (Masters Thesis). Massey University. Retrieved from http://hdl.handle.net/10179/1285

Chicago Manual of Style (16th Edition):

McKenzie, Stephanie J. “Brand-sponsored versus consumer-generated online brand communities.” 2009. Masters Thesis, Massey University. Accessed August 14, 2018. http://hdl.handle.net/10179/1285.

MLA Handbook (7th Edition):

McKenzie, Stephanie J. “Brand-sponsored versus consumer-generated online brand communities.” 2009. Web. 14 Aug 2018.

Vancouver:

McKenzie SJ. Brand-sponsored versus consumer-generated online brand communities. [Internet] [Masters thesis]. Massey University; 2009. [cited 2018 Aug 14]. Available from: http://hdl.handle.net/10179/1285.

Council of Science Editors:

McKenzie SJ. Brand-sponsored versus consumer-generated online brand communities. [Masters Thesis]. Massey University; 2009. Available from: http://hdl.handle.net/10179/1285


University of Georgia

12. Jaju, Anupam. Antecendents and consequences of corporate brand name redeployment.

Degree: PhD, Business Administration, 2002, University of Georgia

 For the past several years, there has been an increasing trend of a phenomenon in which firms decide to change their identities by redeploying their… (more)

Subjects/Keywords: Brand Management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jaju, A. (2002). Antecendents and consequences of corporate brand name redeployment. (Doctoral Dissertation). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/jaju_anupam_200208_phd

Chicago Manual of Style (16th Edition):

Jaju, Anupam. “Antecendents and consequences of corporate brand name redeployment.” 2002. Doctoral Dissertation, University of Georgia. Accessed August 14, 2018. http://purl.galileo.usg.edu/uga_etd/jaju_anupam_200208_phd.

MLA Handbook (7th Edition):

Jaju, Anupam. “Antecendents and consequences of corporate brand name redeployment.” 2002. Web. 14 Aug 2018.

Vancouver:

Jaju A. Antecendents and consequences of corporate brand name redeployment. [Internet] [Doctoral dissertation]. University of Georgia; 2002. [cited 2018 Aug 14]. Available from: http://purl.galileo.usg.edu/uga_etd/jaju_anupam_200208_phd.

Council of Science Editors:

Jaju A. Antecendents and consequences of corporate brand name redeployment. [Doctoral Dissertation]. University of Georgia; 2002. Available from: http://purl.galileo.usg.edu/uga_etd/jaju_anupam_200208_phd


University of Pretoria

13. Dimitrov, Silvana. Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 Prior research on branding has emphasised the choices companies have between product and corporate branding and what drives these choices. B2B markets are expected to… (more)

Subjects/Keywords: UCTD; Brand name products; Management

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APA (6th Edition):

Dimitrov, S. (2010). Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23124

Chicago Manual of Style (16th Edition):

Dimitrov, Silvana. “Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets.” 2010. Masters Thesis, University of Pretoria. Accessed August 14, 2018. http://hdl.handle.net/2263/23124.

MLA Handbook (7th Edition):

Dimitrov, Silvana. “Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets.” 2010. Web. 14 Aug 2018.

Vancouver:

Dimitrov S. Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2018 Aug 14]. Available from: http://hdl.handle.net/2263/23124.

Council of Science Editors:

Dimitrov S. Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23124


University of Pretoria

14. [No author]. Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets .

Degree: 2010, University of Pretoria

 Prior research on branding has emphasised the choices companies have between product and corporate branding and what drives these choices. B2B markets are expected to… (more)

Subjects/Keywords: UCTD; Brand name products; Management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2010). Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-03122010-140453/

Chicago Manual of Style (16th Edition):

author], [No. “Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets .” 2010. Masters Thesis, University of Pretoria. Accessed August 14, 2018. http://upetd.up.ac.za/thesis/available/etd-03122010-140453/.

MLA Handbook (7th Edition):

author], [No. “Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets .” 2010. Web. 14 Aug 2018.

Vancouver:

author] [. Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets . [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2018 Aug 14]. Available from: http://upetd.up.ac.za/thesis/available/etd-03122010-140453/.

Council of Science Editors:

author] [. Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets . [Masters Thesis]. University of Pretoria; 2010. Available from: http://upetd.up.ac.za/thesis/available/etd-03122010-140453/


North Carolina State University

15. Edwards, Erica Renee. Licensing as a Component of Competitive Strategy: A Comparative Analysis and Case Study.

Degree: MS, Textile Technology Management, 2008, North Carolina State University

 The purpose of this study was to investigate how licensing is used as a strategic tool within the apparel industry, to understand the relationship between… (more)

Subjects/Keywords: Licensing; Reacquisition; Brand Management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Edwards, E. R. (2008). Licensing as a Component of Competitive Strategy: A Comparative Analysis and Case Study. (Thesis). North Carolina State University. Retrieved from http://www.lib.ncsu.edu/resolver/1840.16/2412

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Edwards, Erica Renee. “Licensing as a Component of Competitive Strategy: A Comparative Analysis and Case Study.” 2008. Thesis, North Carolina State University. Accessed August 14, 2018. http://www.lib.ncsu.edu/resolver/1840.16/2412.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Edwards, Erica Renee. “Licensing as a Component of Competitive Strategy: A Comparative Analysis and Case Study.” 2008. Web. 14 Aug 2018.

Vancouver:

Edwards ER. Licensing as a Component of Competitive Strategy: A Comparative Analysis and Case Study. [Internet] [Thesis]. North Carolina State University; 2008. [cited 2018 Aug 14]. Available from: http://www.lib.ncsu.edu/resolver/1840.16/2412.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Edwards ER. Licensing as a Component of Competitive Strategy: A Comparative Analysis and Case Study. [Thesis]. North Carolina State University; 2008. Available from: http://www.lib.ncsu.edu/resolver/1840.16/2412

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Virginia Tech

16. Cavender, Rayecarol. The Evolution of Luxury: Brand Management of Luxury Brands, Old and New.

Degree: PhD, Apparel, Housing, and Resource Management, 2012, Virginia Tech

 This qualitative study contributed to the growing body of research in luxury brand management by constructing a framework that can be utilized by luxury companies… (more)

Subjects/Keywords: Brand Management; Case Analysis; Luxury

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cavender, R. (2012). The Evolution of Luxury: Brand Management of Luxury Brands, Old and New. (Doctoral Dissertation). Virginia Tech. Retrieved from http://hdl.handle.net/10919/77124

Chicago Manual of Style (16th Edition):

Cavender, Rayecarol. “The Evolution of Luxury: Brand Management of Luxury Brands, Old and New.” 2012. Doctoral Dissertation, Virginia Tech. Accessed August 14, 2018. http://hdl.handle.net/10919/77124.

MLA Handbook (7th Edition):

Cavender, Rayecarol. “The Evolution of Luxury: Brand Management of Luxury Brands, Old and New.” 2012. Web. 14 Aug 2018.

Vancouver:

Cavender R. The Evolution of Luxury: Brand Management of Luxury Brands, Old and New. [Internet] [Doctoral dissertation]. Virginia Tech; 2012. [cited 2018 Aug 14]. Available from: http://hdl.handle.net/10919/77124.

Council of Science Editors:

Cavender R. The Evolution of Luxury: Brand Management of Luxury Brands, Old and New. [Doctoral Dissertation]. Virginia Tech; 2012. Available from: http://hdl.handle.net/10919/77124


Temple University

17. Xiong, Lina. Employee brand internalization: The central route to a brand aligned workforce.

Degree: PhD, 2014, Temple University

Tourism and Sport

To achieve brand success and develop a competitive advantage through consistently delivering brand experiences to customers, the roles of employees in service… (more)

Subjects/Keywords: Management; Business; Organizational behavior;

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APA (6th Edition):

Xiong, L. (2014). Employee brand internalization: The central route to a brand aligned workforce. (Doctoral Dissertation). Temple University. Retrieved from http://digital.library.temple.edu/u?/p245801coll10,278838

Chicago Manual of Style (16th Edition):

Xiong, Lina. “Employee brand internalization: The central route to a brand aligned workforce.” 2014. Doctoral Dissertation, Temple University. Accessed August 14, 2018. http://digital.library.temple.edu/u?/p245801coll10,278838.

MLA Handbook (7th Edition):

Xiong, Lina. “Employee brand internalization: The central route to a brand aligned workforce.” 2014. Web. 14 Aug 2018.

Vancouver:

Xiong L. Employee brand internalization: The central route to a brand aligned workforce. [Internet] [Doctoral dissertation]. Temple University; 2014. [cited 2018 Aug 14]. Available from: http://digital.library.temple.edu/u?/p245801coll10,278838.

Council of Science Editors:

Xiong L. Employee brand internalization: The central route to a brand aligned workforce. [Doctoral Dissertation]. Temple University; 2014. Available from: http://digital.library.temple.edu/u?/p245801coll10,278838


University of Iowa

18. Zhu, JianJun. Three essays on brand equity.

Degree: PhD, Business Administration, 2009, University of Iowa

  This three-essay thesis focuses on how value of the brand, i.e. brand equity is created, with each study investigating different parts of the relationships… (more)

Subjects/Keywords: Brand Equity; Brand Management; Brand Portfolio Management; Consumer Based Brand Equity; Private Label; Revenue Premium; Business Administration, Management, and Operations

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Zhu, J. (2009). Three essays on brand equity. (Doctoral Dissertation). University of Iowa. Retrieved from http://ir.uiowa.edu/etd/770

Chicago Manual of Style (16th Edition):

Zhu, JianJun. “Three essays on brand equity.” 2009. Doctoral Dissertation, University of Iowa. Accessed August 14, 2018. http://ir.uiowa.edu/etd/770.

MLA Handbook (7th Edition):

Zhu, JianJun. “Three essays on brand equity.” 2009. Web. 14 Aug 2018.

Vancouver:

Zhu J. Three essays on brand equity. [Internet] [Doctoral dissertation]. University of Iowa; 2009. [cited 2018 Aug 14]. Available from: http://ir.uiowa.edu/etd/770.

Council of Science Editors:

Zhu J. Three essays on brand equity. [Doctoral Dissertation]. University of Iowa; 2009. Available from: http://ir.uiowa.edu/etd/770


Univerzitet u Beogradu

19. Marinković, Vladimir, 1981-. Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima.

Degree: Fakultet organizacionih nauka, 2016, Univerzitet u Beogradu

Društvene nauke / Brend menadžment Social sciences / Brand management

U doktorskoj disertaciji „Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima“ prikazani su… (more)

Subjects/Keywords: brand; brand management; relationship marketing; customer relationship management; customer loyalty; added value; brand equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Marinković, Vladimir, 1. (2016). Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima. (Thesis). Univerzitet u Beogradu. Retrieved from https://fedorabg.bg.ac.rs/fedora/get/o:13652/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Marinković, Vladimir, 1981-. “Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima.” 2016. Thesis, Univerzitet u Beogradu. Accessed August 14, 2018. https://fedorabg.bg.ac.rs/fedora/get/o:13652/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Marinković, Vladimir, 1981-. “Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima.” 2016. Web. 14 Aug 2018.

Vancouver:

Marinković, Vladimir 1. Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima. [Internet] [Thesis]. Univerzitet u Beogradu; 2016. [cited 2018 Aug 14]. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:13652/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Marinković, Vladimir 1. Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima. [Thesis]. Univerzitet u Beogradu; 2016. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:13652/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Queensland University of Technology

20. Moody, Christine Jane. Investigating how customer insights inform strategy leading to brand differentiation in the retail sector.

Degree: 2015, Queensland University of Technology

 Using qualitative research with case studies of firms in the Australian retail sector, this thesis explores the link between brand differentiation, customer insights, and strategy… (more)

Subjects/Keywords: Australian retail; Brand differentiation; Brand experience; Brand management; Brand strategy; Brand values; Customer engagement; Customer experience; Customer touch points

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Moody, C. J. (2015). Investigating how customer insights inform strategy leading to brand differentiation in the retail sector. (Thesis). Queensland University of Technology. Retrieved from https://eprints.qut.edu.au/87509/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Moody, Christine Jane. “Investigating how customer insights inform strategy leading to brand differentiation in the retail sector.” 2015. Thesis, Queensland University of Technology. Accessed August 14, 2018. https://eprints.qut.edu.au/87509/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Moody, Christine Jane. “Investigating how customer insights inform strategy leading to brand differentiation in the retail sector.” 2015. Web. 14 Aug 2018.

Vancouver:

Moody CJ. Investigating how customer insights inform strategy leading to brand differentiation in the retail sector. [Internet] [Thesis]. Queensland University of Technology; 2015. [cited 2018 Aug 14]. Available from: https://eprints.qut.edu.au/87509/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Moody CJ. Investigating how customer insights inform strategy leading to brand differentiation in the retail sector. [Thesis]. Queensland University of Technology; 2015. Available from: https://eprints.qut.edu.au/87509/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Johannesburg

21. Langa, Makhosazana P. Effect of branding management on technology performance : a case study .

Degree: 2012, University of Johannesburg

 This dissertation aims to identify the effects contributed by branding on organisational performance, as branding may contribute positively or negatively to the company sales performance.… (more)

Subjects/Keywords: Brand name products - Case studies; Product management; Brand name products - Management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Langa, M. P. (2012). Effect of branding management on technology performance : a case study . (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/4860

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Langa, Makhosazana P. “Effect of branding management on technology performance : a case study .” 2012. Thesis, University of Johannesburg. Accessed August 14, 2018. http://hdl.handle.net/10210/4860.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Langa, Makhosazana P. “Effect of branding management on technology performance : a case study .” 2012. Web. 14 Aug 2018.

Vancouver:

Langa MP. Effect of branding management on technology performance : a case study . [Internet] [Thesis]. University of Johannesburg; 2012. [cited 2018 Aug 14]. Available from: http://hdl.handle.net/10210/4860.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Langa MP. Effect of branding management on technology performance : a case study . [Thesis]. University of Johannesburg; 2012. Available from: http://hdl.handle.net/10210/4860

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of North Texas

22. Iyer, Pramod P. Brand Management Capability and Brand Performance.

Degree: 2016, University of North Texas

 Brands are intangible assets that provide companies with the potential to extract higher rents or prices from customers. However, only few organizations are able to… (more)

Subjects/Keywords: brand management; organizational capability; intellectual capital; organizational culture; brand management processes

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Iyer, P. P. (2016). Brand Management Capability and Brand Performance. (Thesis). University of North Texas. Retrieved from https://digital.library.unt.edu/ark:/67531/metadc862750/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Iyer, Pramod P. “Brand Management Capability and Brand Performance.” 2016. Thesis, University of North Texas. Accessed August 14, 2018. https://digital.library.unt.edu/ark:/67531/metadc862750/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Iyer, Pramod P. “Brand Management Capability and Brand Performance.” 2016. Web. 14 Aug 2018.

Vancouver:

Iyer PP. Brand Management Capability and Brand Performance. [Internet] [Thesis]. University of North Texas; 2016. [cited 2018 Aug 14]. Available from: https://digital.library.unt.edu/ark:/67531/metadc862750/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Iyer PP. Brand Management Capability and Brand Performance. [Thesis]. University of North Texas; 2016. Available from: https://digital.library.unt.edu/ark:/67531/metadc862750/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linköping University

23. Andreasson, Henric Lars. Corporate rebranding inom dynamiska marknader : En komparativ studie i telekombranschen.

Degree: Business Administration, 2012, Linköping University

Bakgrund: Corporate rebranding är ett relativt nytt fenomen som innebär att ett företag väljer att omdefiniera sitt varumärke på grund av förändringar inom företaget eller… (more)

Subjects/Keywords: Brand management; corporate rebranding; rebranding; brand identity; brand equity; contingency theory; Brand management; corporate rebranding; rebranding; brand identity; brand equity; contingency theory

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Andreasson, H. L. (2012). Corporate rebranding inom dynamiska marknader : En komparativ studie i telekombranschen. (Thesis). Linköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-79186

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Andreasson, Henric Lars. “Corporate rebranding inom dynamiska marknader : En komparativ studie i telekombranschen.” 2012. Thesis, Linköping University. Accessed August 14, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-79186.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Andreasson, Henric Lars. “Corporate rebranding inom dynamiska marknader : En komparativ studie i telekombranschen.” 2012. Web. 14 Aug 2018.

Vancouver:

Andreasson HL. Corporate rebranding inom dynamiska marknader : En komparativ studie i telekombranschen. [Internet] [Thesis]. Linköping University; 2012. [cited 2018 Aug 14]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-79186.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Andreasson HL. Corporate rebranding inom dynamiska marknader : En komparativ studie i telekombranschen. [Thesis]. Linköping University; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-79186

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

24. Nguyen, Thi Bich Ngoc. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market.

Degree: Sustainable Development of Society and Technology, 2009, Mälardalen University

    Abstract Date May 29th, 2009 Course Master Thesis EFO705, International Marketing Tutor Daniel Tolstoy Authors Thi Bich Ngoc Nguyen Thi Xuan Thu Nguyen… (more)

Subjects/Keywords: Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market; Business studies; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Nguyen, T. B. N. (2009). Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market. (Thesis). Mälardalen University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6464

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Nguyen, Thi Bich Ngoc. “Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market.” 2009. Thesis, Mälardalen University. Accessed August 14, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6464.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Nguyen, Thi Bich Ngoc. “Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market.” 2009. Web. 14 Aug 2018.

Vancouver:

Nguyen TBN. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market. [Internet] [Thesis]. Mälardalen University; 2009. [cited 2018 Aug 14]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6464.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Nguyen TBN. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market. [Thesis]. Mälardalen University; 2009. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6464

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Jönköping University

25. Johansson, Jacob; Folkesson, Oscar. Brand image in the Sharing Economy : An exploratory study of how to achieve positive customer perceptions in the sharing economy.

Degree: Business Administration, 2018, Jönköping University

  Abstract Background: Most of existing literature in the field of sharing economy has focused on aspects of sustainability and business model structure. Research on… (more)

Subjects/Keywords: Brand image; Brand equity; Brand management; Marketing; Sharing economy; Collaborative consumption; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Johansson, Jacob; Folkesson, O. (2018). Brand image in the Sharing Economy : An exploratory study of how to achieve positive customer perceptions in the sharing economy. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39695

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Johansson, Jacob; Folkesson, Oscar. “Brand image in the Sharing Economy : An exploratory study of how to achieve positive customer perceptions in the sharing economy.” 2018. Thesis, Jönköping University. Accessed August 14, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39695.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Johansson, Jacob; Folkesson, Oscar. “Brand image in the Sharing Economy : An exploratory study of how to achieve positive customer perceptions in the sharing economy.” 2018. Web. 14 Aug 2018.

Vancouver:

Johansson, Jacob; Folkesson O. Brand image in the Sharing Economy : An exploratory study of how to achieve positive customer perceptions in the sharing economy. [Internet] [Thesis]. Jönköping University; 2018. [cited 2018 Aug 14]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39695.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Johansson, Jacob; Folkesson O. Brand image in the Sharing Economy : An exploratory study of how to achieve positive customer perceptions in the sharing economy. [Thesis]. Jönköping University; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39695

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

26. Silva, Tomás Samuel da. Brand equity nos clubes desportivos o caso do sport lisboa e benfica.

Degree: 2013, RCAAP

Mestrado em Gestão de Empresas

O objetivo central deste trabalho de investigação é o de apurar a força e impacto que o brand equity do… (more)

Subjects/Keywords: Brand equity; Gestão da marca; Marca; Métodos quantitativos; Brand management; Brand; Quantitative methods

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Silva, T. S. d. (2013). Brand equity nos clubes desportivos o caso do sport lisboa e benfica. (Thesis). RCAAP. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/7635

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Silva, Tomás Samuel da. “Brand equity nos clubes desportivos o caso do sport lisboa e benfica.” 2013. Thesis, RCAAP. Accessed August 14, 2018. http://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/7635.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Silva, Tomás Samuel da. “Brand equity nos clubes desportivos o caso do sport lisboa e benfica.” 2013. Web. 14 Aug 2018.

Vancouver:

Silva TSd. Brand equity nos clubes desportivos o caso do sport lisboa e benfica. [Internet] [Thesis]. RCAAP; 2013. [cited 2018 Aug 14]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/7635.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Silva TSd. Brand equity nos clubes desportivos o caso do sport lisboa e benfica. [Thesis]. RCAAP; 2013. Available from: http://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/7635

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

27. Blomkvist, Camilla; Johansson, Mikaela. Understanding the relationship between Brand identity and Brand image : A case study of Coop.

Degree: Linnaeus School of Business and Economics, 2012, Linnaeus University

  Background: When it comes to brand communication, gaps can arise. These occur when the brand management’s view of the brand does not match the… (more)

Subjects/Keywords: Marketing communication; Brand management; Brand image; Brand identity; Communication gaps; Business studies; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Blomkvist, Camilla; Johansson, M. (2012). Understanding the relationship between Brand identity and Brand image : A case study of Coop. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19419

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Blomkvist, Camilla; Johansson, Mikaela. “Understanding the relationship between Brand identity and Brand image : A case study of Coop.” 2012. Thesis, Linnaeus University. Accessed August 14, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19419.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Blomkvist, Camilla; Johansson, Mikaela. “Understanding the relationship between Brand identity and Brand image : A case study of Coop.” 2012. Web. 14 Aug 2018.

Vancouver:

Blomkvist, Camilla; Johansson M. Understanding the relationship between Brand identity and Brand image : A case study of Coop. [Internet] [Thesis]. Linnaeus University; 2012. [cited 2018 Aug 14]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19419.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Blomkvist, Camilla; Johansson M. Understanding the relationship between Brand identity and Brand image : A case study of Coop. [Thesis]. Linnaeus University; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19419

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Uppsala University

28. Pääjärvi, Sara. Varumärkesutveckling inom idrott : En fallstudie av Svenska Ridsportförbundet.

Degree: Business Studies, 2009, Uppsala University

  Sportindustrin blir alltmer marknadsdriven. För att kunna bedriva effektiv marknadsföring blir det allt vanligare att strategiskt arbeta med att utveckla varumärken, brand management, som… (more)

Subjects/Keywords: Brand equity; Sport Brand Management; Varumärke; Ridsport; Business studies; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pääjärvi, S. (2009). Varumärkesutveckling inom idrott : En fallstudie av Svenska Ridsportförbundet. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-110588

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pääjärvi, Sara. “Varumärkesutveckling inom idrott : En fallstudie av Svenska Ridsportförbundet.” 2009. Thesis, Uppsala University. Accessed August 14, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-110588.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pääjärvi, Sara. “Varumärkesutveckling inom idrott : En fallstudie av Svenska Ridsportförbundet.” 2009. Web. 14 Aug 2018.

Vancouver:

Pääjärvi S. Varumärkesutveckling inom idrott : En fallstudie av Svenska Ridsportförbundet. [Internet] [Thesis]. Uppsala University; 2009. [cited 2018 Aug 14]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-110588.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pääjärvi S. Varumärkesutveckling inom idrott : En fallstudie av Svenska Ridsportförbundet. [Thesis]. Uppsala University; 2009. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-110588

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of KwaZulu-Natal

29. [No author]. "The role of brands in the advertising of beauty products." .

Degree: Management studies, 2007, University of KwaZulu-Natal

 This research investigates the role of brands in the advertising of beauty products. This study was conducted at tertiary institutions in the Durban Metropolitan Area.… (more)

Subjects/Keywords: Brand choice.; Brand name products.; Marketing.; Management studies.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2007). "The role of brands in the advertising of beauty products." . (Thesis). University of KwaZulu-Natal. Retrieved from http://hdl.handle.net/10413/1477

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

author], [No. “"The role of brands in the advertising of beauty products." .” 2007. Thesis, University of KwaZulu-Natal. Accessed August 14, 2018. http://hdl.handle.net/10413/1477.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

author], [No. “"The role of brands in the advertising of beauty products." .” 2007. Web. 14 Aug 2018.

Vancouver:

author] [. "The role of brands in the advertising of beauty products." . [Internet] [Thesis]. University of KwaZulu-Natal; 2007. [cited 2018 Aug 14]. Available from: http://hdl.handle.net/10413/1477.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

author] [. "The role of brands in the advertising of beauty products." . [Thesis]. University of KwaZulu-Natal; 2007. Available from: http://hdl.handle.net/10413/1477

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

30. Chen, Yen-Hao. A Study of Urban Festival Branding Managementï¼An Example of Kaohsiung Zuoying Wan-Nien Festival.

Degree: Master, Public Affairs Management, 2010, NSYSU

 The aims of this research investigate and discuss the possibility of how a local government can construct city image by organizing local festivals with its… (more)

Subjects/Keywords: Grounded theory; Festival; Wan-Nien Festival; Brand; Brand management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, Y. (2010). A Study of Urban Festival Branding Managementï¼An Example of Kaohsiung Zuoying Wan-Nien Festival. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830110-190849

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Yen-Hao. “A Study of Urban Festival Branding Managementï¼An Example of Kaohsiung Zuoying Wan-Nien Festival.” 2010. Thesis, NSYSU. Accessed August 14, 2018. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830110-190849.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Yen-Hao. “A Study of Urban Festival Branding Managementï¼An Example of Kaohsiung Zuoying Wan-Nien Festival.” 2010. Web. 14 Aug 2018.

Vancouver:

Chen Y. A Study of Urban Festival Branding Managementï¼An Example of Kaohsiung Zuoying Wan-Nien Festival. [Internet] [Thesis]. NSYSU; 2010. [cited 2018 Aug 14]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830110-190849.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen Y. A Study of Urban Festival Branding Managementï¼An Example of Kaohsiung Zuoying Wan-Nien Festival. [Thesis]. NSYSU; 2010. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830110-190849

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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