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You searched for subject:(Brand Identity Strategy). Showing records 1 – 25 of 25 total matches.

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Delft University of Technology

1. Van Duijnen, F. Brand & Product Strategy for deLight Interactive Solutions BV:.

Degree: 2010, Delft University of Technology

 The Branded New Product Design (BNPD) process is used to develop the brand and product strategy. The followed procedure is to (1) understand the business,… (more)

Subjects/Keywords: augmented reality; brand strategy; product strategy; BNPD; brand vision; brand identity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Van Duijnen, F. (2010). Brand & Product Strategy for deLight Interactive Solutions BV:. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:1b4b6c32-b8e3-4d88-8fe0-44893f7139c1

Chicago Manual of Style (16th Edition):

Van Duijnen, F. “Brand & Product Strategy for deLight Interactive Solutions BV:.” 2010. Masters Thesis, Delft University of Technology. Accessed December 08, 2019. http://resolver.tudelft.nl/uuid:1b4b6c32-b8e3-4d88-8fe0-44893f7139c1.

MLA Handbook (7th Edition):

Van Duijnen, F. “Brand & Product Strategy for deLight Interactive Solutions BV:.” 2010. Web. 08 Dec 2019.

Vancouver:

Van Duijnen F. Brand & Product Strategy for deLight Interactive Solutions BV:. [Internet] [Masters thesis]. Delft University of Technology; 2010. [cited 2019 Dec 08]. Available from: http://resolver.tudelft.nl/uuid:1b4b6c32-b8e3-4d88-8fe0-44893f7139c1.

Council of Science Editors:

Van Duijnen F. Brand & Product Strategy for deLight Interactive Solutions BV:. [Masters Thesis]. Delft University of Technology; 2010. Available from: http://resolver.tudelft.nl/uuid:1b4b6c32-b8e3-4d88-8fe0-44893f7139c1


Halmstad University

2. Aldea, Stefania Virginia. The impact of mergers & acquisitions on corporate identities and brand portfolios in the automotive industry : A case study of Renault & Dacia.

Degree: Business and Engineering (SET), 2011, Halmstad University

  The today‟s business world deals with an increasing phenomenon of Mergers and Acquisitions (M&A‟s), a process through which companies gain access to some tangible… (more)

Subjects/Keywords: brand strategy; brand structure; corporate identity; portfolio; global brand; Dacia; Renault

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APA (6th Edition):

Aldea, S. V. (2011). The impact of mergers & acquisitions on corporate identities and brand portfolios in the automotive industry : A case study of Renault & Dacia. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15600

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Aldea, Stefania Virginia. “The impact of mergers & acquisitions on corporate identities and brand portfolios in the automotive industry : A case study of Renault & Dacia.” 2011. Thesis, Halmstad University. Accessed December 08, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15600.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Aldea, Stefania Virginia. “The impact of mergers & acquisitions on corporate identities and brand portfolios in the automotive industry : A case study of Renault & Dacia.” 2011. Web. 08 Dec 2019.

Vancouver:

Aldea SV. The impact of mergers & acquisitions on corporate identities and brand portfolios in the automotive industry : A case study of Renault & Dacia. [Internet] [Thesis]. Halmstad University; 2011. [cited 2019 Dec 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15600.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Aldea SV. The impact of mergers & acquisitions on corporate identities and brand portfolios in the automotive industry : A case study of Renault & Dacia. [Thesis]. Halmstad University; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15600

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

3. Östergren, Amanda Johnsson. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success.

Degree: Marketing, 2019, Linnaeus University

  Branding is an influential aspect a company can have to gain the attention of their customers. It is often said that, “Your brand is… (more)

Subjects/Keywords: Brand; Brand Identity; Brand Image; Brand Personality; Brand Perception; Brand Strategy; Brand Value; Brand Equity; User Image; Consumers; Factors of Success; Influence; Social Network; Social Media; Students.; Business Administration; Företagsekonomi

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APA (6th Edition):

Östergren, A. J. (2019). Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-88877

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Östergren, Amanda Johnsson. “Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success.” 2019. Thesis, Linnaeus University. Accessed December 08, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-88877.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Östergren, Amanda Johnsson. “Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success.” 2019. Web. 08 Dec 2019.

Vancouver:

Östergren AJ. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success. [Internet] [Thesis]. Linnaeus University; 2019. [cited 2019 Dec 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-88877.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Östergren AJ. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success. [Thesis]. Linnaeus University; 2019. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-88877

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Jönköping University

4. Pykälistö, Jonathan. Branding strategy through storytelling in marketing : The other side of the story.

Degree: Jönköping International Business School, 2019, Jönköping University

  Background - What a company wants to communicate is today more correlated to their core values and within storytelling it is no exception. Storytelling is… (more)

Subjects/Keywords: Brand Identity; Brand Image; Storytelling; Branding Strategy; Marketing Strategies; Business Administration; Företagsekonomi

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APA (6th Edition):

Pykälistö, J. (2019). Branding strategy through storytelling in marketing : The other side of the story. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43829

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pykälistö, Jonathan. “Branding strategy through storytelling in marketing : The other side of the story.” 2019. Thesis, Jönköping University. Accessed December 08, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43829.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pykälistö, Jonathan. “Branding strategy through storytelling in marketing : The other side of the story.” 2019. Web. 08 Dec 2019.

Vancouver:

Pykälistö J. Branding strategy through storytelling in marketing : The other side of the story. [Internet] [Thesis]. Jönköping University; 2019. [cited 2019 Dec 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43829.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pykälistö J. Branding strategy through storytelling in marketing : The other side of the story. [Thesis]. Jönköping University; 2019. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43829

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Brno University of Technology

5. Taťáková, Zuzana. Rozvoj značky v pojišťovně .

Degree: 2018, Brno University of Technology

 Předložená diplomová práce je zaměřená na použití konceptů a strategie značky sloužící k rozvoji značky Pojišťovny České Spořitelny a.s.., Vienna Insurance Group. Základem jsou teorie… (more)

Subjects/Keywords: značka; strategie značky; pozice značky; osobnost značky; komunikace značky; identita značky; rozvoj značky; konkurence; brand; branding strategy; brand positioning; brand personality; brand communication; brand identity; brand development; competition

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APA (6th Edition):

Taťáková, Z. (2018). Rozvoj značky v pojišťovně . (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/85313

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Taťáková, Zuzana. “Rozvoj značky v pojišťovně .” 2018. Thesis, Brno University of Technology. Accessed December 08, 2019. http://hdl.handle.net/11012/85313.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Taťáková, Zuzana. “Rozvoj značky v pojišťovně .” 2018. Web. 08 Dec 2019.

Vancouver:

Taťáková Z. Rozvoj značky v pojišťovně . [Internet] [Thesis]. Brno University of Technology; 2018. [cited 2019 Dec 08]. Available from: http://hdl.handle.net/11012/85313.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Taťáková Z. Rozvoj značky v pojišťovně . [Thesis]. Brno University of Technology; 2018. Available from: http://hdl.handle.net/11012/85313

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

6. Moreira, Ricardo Santos. Marca, identidade visual e os limites da universalização do discurso corporativo: análise das comunicações de marca e de produto feitas pela empresa Honda Motor em sua atuação no Brasil e na Argentina.

Degree: PhD, Design e Arquitetura, 2015, University of São Paulo

Um dos motivadores desse trabalho foi o artigo de Theodore Levitt (1983) \"The globalization of markets\". Nesse texto, o autor afirma que as empresas globais… (more)

Subjects/Keywords: Brand; Discourse; Discurso; Estratégia; Globalização; Globalization; Identidade; Identity; Marca; Strategy

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APA (6th Edition):

Moreira, R. S. (2015). Marca, identidade visual e os limites da universalização do discurso corporativo: análise das comunicações de marca e de produto feitas pela empresa Honda Motor em sua atuação no Brasil e na Argentina. (Doctoral Dissertation). University of São Paulo. Retrieved from http://www.teses.usp.br/teses/disponiveis/16/16134/tde-15072015-141905/ ;

Chicago Manual of Style (16th Edition):

Moreira, Ricardo Santos. “Marca, identidade visual e os limites da universalização do discurso corporativo: análise das comunicações de marca e de produto feitas pela empresa Honda Motor em sua atuação no Brasil e na Argentina.” 2015. Doctoral Dissertation, University of São Paulo. Accessed December 08, 2019. http://www.teses.usp.br/teses/disponiveis/16/16134/tde-15072015-141905/ ;.

MLA Handbook (7th Edition):

Moreira, Ricardo Santos. “Marca, identidade visual e os limites da universalização do discurso corporativo: análise das comunicações de marca e de produto feitas pela empresa Honda Motor em sua atuação no Brasil e na Argentina.” 2015. Web. 08 Dec 2019.

Vancouver:

Moreira RS. Marca, identidade visual e os limites da universalização do discurso corporativo: análise das comunicações de marca e de produto feitas pela empresa Honda Motor em sua atuação no Brasil e na Argentina. [Internet] [Doctoral dissertation]. University of São Paulo; 2015. [cited 2019 Dec 08]. Available from: http://www.teses.usp.br/teses/disponiveis/16/16134/tde-15072015-141905/ ;.

Council of Science Editors:

Moreira RS. Marca, identidade visual e os limites da universalização do discurso corporativo: análise das comunicações de marca e de produto feitas pela empresa Honda Motor em sua atuação no Brasil e na Argentina. [Doctoral Dissertation]. University of São Paulo; 2015. Available from: http://www.teses.usp.br/teses/disponiveis/16/16134/tde-15072015-141905/ ;

7. Dufour Baïdouri, Armelle. L'identité numérique : un levier d'innovation pour les marques ? : Digital identity : a lever for innovation in brand strategy ?.

Degree: Docteur es, Technologies de l'information et de la communication, 2013, Paris 2

La généralisation de l’usage d’Internet et le développement simultané du web 2.0 avec l’apparition des réseaux sociaux numériques (RSN) ont conduit à l’apparition d’une présence… (more)

Subjects/Keywords: Identité numérique; Construction identitaire; Internet; Marque; Communication; Stratégies de marques; Innovation; Digital identity; Identity construction; Internet; Brand; Communication; Brand strategy; Innovation

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APA (6th Edition):

Dufour Baïdouri, A. (2013). L'identité numérique : un levier d'innovation pour les marques ? : Digital identity : a lever for innovation in brand strategy ?. (Doctoral Dissertation). Paris 2. Retrieved from http://www.theses.fr/2013PA020057

Chicago Manual of Style (16th Edition):

Dufour Baïdouri, Armelle. “L'identité numérique : un levier d'innovation pour les marques ? : Digital identity : a lever for innovation in brand strategy ?.” 2013. Doctoral Dissertation, Paris 2. Accessed December 08, 2019. http://www.theses.fr/2013PA020057.

MLA Handbook (7th Edition):

Dufour Baïdouri, Armelle. “L'identité numérique : un levier d'innovation pour les marques ? : Digital identity : a lever for innovation in brand strategy ?.” 2013. Web. 08 Dec 2019.

Vancouver:

Dufour Baïdouri A. L'identité numérique : un levier d'innovation pour les marques ? : Digital identity : a lever for innovation in brand strategy ?. [Internet] [Doctoral dissertation]. Paris 2; 2013. [cited 2019 Dec 08]. Available from: http://www.theses.fr/2013PA020057.

Council of Science Editors:

Dufour Baïdouri A. L'identité numérique : un levier d'innovation pour les marques ? : Digital identity : a lever for innovation in brand strategy ?. [Doctoral Dissertation]. Paris 2; 2013. Available from: http://www.theses.fr/2013PA020057


University of KwaZulu-Natal

8. Mahomed, Fiaz Goolam. The role of best practice in delivering company strategy : the case of Ster-Kinekor.

Degree: MBA, Business administration, 2006, University of KwaZulu-Natal

 The role of best practice in delivering Company Strategy-Brand Promise delivering "Escape through Glamour," has become an issue for the management of Ster-Kinekor as the… (more)

Subjects/Keywords: Business administration.; Branding (Marketing); Best practice; Branding; Brand identity; Brand differentiation; Brand promise; Brand positioning; Brand equity; Intangible asset; Organisational behaviour; Profit maximisation, Strategy.

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APA (6th Edition):

Mahomed, F. G. (2006). The role of best practice in delivering company strategy : the case of Ster-Kinekor. (Masters Thesis). University of KwaZulu-Natal. Retrieved from http://hdl.handle.net/10413/9723

Chicago Manual of Style (16th Edition):

Mahomed, Fiaz Goolam. “The role of best practice in delivering company strategy : the case of Ster-Kinekor.” 2006. Masters Thesis, University of KwaZulu-Natal. Accessed December 08, 2019. http://hdl.handle.net/10413/9723.

MLA Handbook (7th Edition):

Mahomed, Fiaz Goolam. “The role of best practice in delivering company strategy : the case of Ster-Kinekor.” 2006. Web. 08 Dec 2019.

Vancouver:

Mahomed FG. The role of best practice in delivering company strategy : the case of Ster-Kinekor. [Internet] [Masters thesis]. University of KwaZulu-Natal; 2006. [cited 2019 Dec 08]. Available from: http://hdl.handle.net/10413/9723.

Council of Science Editors:

Mahomed FG. The role of best practice in delivering company strategy : the case of Ster-Kinekor. [Masters Thesis]. University of KwaZulu-Natal; 2006. Available from: http://hdl.handle.net/10413/9723


Jönköping University

9. Hallberg, Catherine. Don't be evil : En studie av Googles varumärkesstrategi och användaruppfattningar.

Degree: Media and Communication Studies, 2016, Jönköping University

Företaget Google är i dag ett av världens mest kända varumärke och deras sökmotor står för 70 % av internetsökningarna i USA och 90… (more)

Subjects/Keywords: Google; brand strategy; attitudes study; brand equity; brand identity; top-ofmind- brand; monopolization; search bias.; Google; varumärkesstrategi; attitydsundersökning; varumärkesvärde; varumärkesidentitet; top-of-mind-brand; monopolisering; search bias.; Communication Studies; Kommunikationsvetenskap

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APA (6th Edition):

Hallberg, C. (2016). Don't be evil : En studie av Googles varumärkesstrategi och användaruppfattningar. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-29354

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hallberg, Catherine. “Don't be evil : En studie av Googles varumärkesstrategi och användaruppfattningar.” 2016. Thesis, Jönköping University. Accessed December 08, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-29354.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hallberg, Catherine. “Don't be evil : En studie av Googles varumärkesstrategi och användaruppfattningar.” 2016. Web. 08 Dec 2019.

Vancouver:

Hallberg C. Don't be evil : En studie av Googles varumärkesstrategi och användaruppfattningar. [Internet] [Thesis]. Jönköping University; 2016. [cited 2019 Dec 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-29354.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hallberg C. Don't be evil : En studie av Googles varumärkesstrategi och användaruppfattningar. [Thesis]. Jönköping University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-29354

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Texas State University – San Marcos

10. Lawrence, Grayson Blake. Graphical Client Assessment for Communication Designers Serving Small Businesses: An Application of Photo Elicitation Theory.

Degree: MFA, Communication Design, 2011, Texas State University – San Marcos

 Relationships between Communication Designers (CD) and clients have always suffered from a lack of mutual language in which both parties could effectively communicate. Traditional verbal… (more)

Subjects/Keywords: Graphic Design; Customer Relations; Ideation Strategy; Graphic Design Strategy; Alternative Interview Method; Brand Identity; Brand Identity Strategy; Branding Element; Graphic arts; Visual communication – Research; Small business marketing; Marketing – Graphic methods

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lawrence, G. B. (2011). Graphical Client Assessment for Communication Designers Serving Small Businesses: An Application of Photo Elicitation Theory. (Masters Thesis). Texas State University – San Marcos. Retrieved from https://digital.library.txstate.edu/handle/10877/4262

Chicago Manual of Style (16th Edition):

Lawrence, Grayson Blake. “Graphical Client Assessment for Communication Designers Serving Small Businesses: An Application of Photo Elicitation Theory.” 2011. Masters Thesis, Texas State University – San Marcos. Accessed December 08, 2019. https://digital.library.txstate.edu/handle/10877/4262.

MLA Handbook (7th Edition):

Lawrence, Grayson Blake. “Graphical Client Assessment for Communication Designers Serving Small Businesses: An Application of Photo Elicitation Theory.” 2011. Web. 08 Dec 2019.

Vancouver:

Lawrence GB. Graphical Client Assessment for Communication Designers Serving Small Businesses: An Application of Photo Elicitation Theory. [Internet] [Masters thesis]. Texas State University – San Marcos; 2011. [cited 2019 Dec 08]. Available from: https://digital.library.txstate.edu/handle/10877/4262.

Council of Science Editors:

Lawrence GB. Graphical Client Assessment for Communication Designers Serving Small Businesses: An Application of Photo Elicitation Theory. [Masters Thesis]. Texas State University – San Marcos; 2011. Available from: https://digital.library.txstate.edu/handle/10877/4262


Delft University of Technology

11. Nagelhoud, H.J.W. The Design and Strategy of the Hilti NL solar trade portfolio:.

Degree: 2013, Delft University of Technology

 Hilti Nederland formulated the following problem statement; the Hilti Group, HAG, has a portfolio of PV mounting systems (PVm) available. This portfolio is developed for… (more)

Subjects/Keywords: Hilti; Brand Identity; SWOT; Customer Journey; Customer Strategy; Product Strategy; Solar; Photovoltaic; Marketing Mix; Product Portfolio; Implementation Plan; Roadmap; Business Case

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APA (6th Edition):

Nagelhoud, H. J. W. (2013). The Design and Strategy of the Hilti NL solar trade portfolio:. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:50596171-a44c-48ea-ad63-935bcef958da

Chicago Manual of Style (16th Edition):

Nagelhoud, H J W. “The Design and Strategy of the Hilti NL solar trade portfolio:.” 2013. Masters Thesis, Delft University of Technology. Accessed December 08, 2019. http://resolver.tudelft.nl/uuid:50596171-a44c-48ea-ad63-935bcef958da.

MLA Handbook (7th Edition):

Nagelhoud, H J W. “The Design and Strategy of the Hilti NL solar trade portfolio:.” 2013. Web. 08 Dec 2019.

Vancouver:

Nagelhoud HJW. The Design and Strategy of the Hilti NL solar trade portfolio:. [Internet] [Masters thesis]. Delft University of Technology; 2013. [cited 2019 Dec 08]. Available from: http://resolver.tudelft.nl/uuid:50596171-a44c-48ea-ad63-935bcef958da.

Council of Science Editors:

Nagelhoud HJW. The Design and Strategy of the Hilti NL solar trade portfolio:. [Masters Thesis]. Delft University of Technology; 2013. Available from: http://resolver.tudelft.nl/uuid:50596171-a44c-48ea-ad63-935bcef958da


Brno University of Technology

12. Šoukal, Michal. Branding Strategy of Company for the Czech Market Entry .

Degree: 2018, Brno University of Technology

 Diplomová práce je zaměřena vstupní strategii značky Virtika na český trh. Za účelem dosažení tohoto cíle author zkoumal literaturu zaměřenou na metodiku značky od Ko… (more)

Subjects/Keywords: značka; vstupní strategie; branding; pozice značky; osobnost značky; komunikace značky; identita značky; rozvoj značky; zvýšení konkurence schopnosti; brand; entrance strategy; branding; brand positioning; brand personality; brand communication; brand identity; brand development; increase competitiveness

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Šoukal, M. (2018). Branding Strategy of Company for the Czech Market Entry . (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/85312

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Šoukal, Michal. “Branding Strategy of Company for the Czech Market Entry .” 2018. Thesis, Brno University of Technology. Accessed December 08, 2019. http://hdl.handle.net/11012/85312.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Šoukal, Michal. “Branding Strategy of Company for the Czech Market Entry .” 2018. Web. 08 Dec 2019.

Vancouver:

Šoukal M. Branding Strategy of Company for the Czech Market Entry . [Internet] [Thesis]. Brno University of Technology; 2018. [cited 2019 Dec 08]. Available from: http://hdl.handle.net/11012/85312.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Šoukal M. Branding Strategy of Company for the Czech Market Entry . [Thesis]. Brno University of Technology; 2018. Available from: http://hdl.handle.net/11012/85312

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

13. Randimbiarisoa, Ravaka. Les fans de marques et les réseaux sociaux numériques : approche par le concept d'identité sociale : Brand fans in social networks : approach by social identity theory.

Degree: Docteur es, Sciences de l'information et de la communication, 2015, Aix Marseille Université

Les marques suscitent un engouement particulier qui témoigne de la place qu’elles prennent désormais dans la vie d’un grand nombre de personnes, notamment dans la… (more)

Subjects/Keywords: Identité sociale; Identité numérique; Réseaux sociaux numériques; Fans de marques; Capital social numérique; Identité sociale numérique; Communication numérique; Identity; Digital identit; Identity construction; Internet; Brand communication; Brand strategy; Fans

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Randimbiarisoa, R. (2015). Les fans de marques et les réseaux sociaux numériques : approche par le concept d'identité sociale : Brand fans in social networks : approach by social identity theory. (Doctoral Dissertation). Aix Marseille Université. Retrieved from http://www.theses.fr/2015AIXM5902

Chicago Manual of Style (16th Edition):

Randimbiarisoa, Ravaka. “Les fans de marques et les réseaux sociaux numériques : approche par le concept d'identité sociale : Brand fans in social networks : approach by social identity theory.” 2015. Doctoral Dissertation, Aix Marseille Université. Accessed December 08, 2019. http://www.theses.fr/2015AIXM5902.

MLA Handbook (7th Edition):

Randimbiarisoa, Ravaka. “Les fans de marques et les réseaux sociaux numériques : approche par le concept d'identité sociale : Brand fans in social networks : approach by social identity theory.” 2015. Web. 08 Dec 2019.

Vancouver:

Randimbiarisoa R. Les fans de marques et les réseaux sociaux numériques : approche par le concept d'identité sociale : Brand fans in social networks : approach by social identity theory. [Internet] [Doctoral dissertation]. Aix Marseille Université 2015. [cited 2019 Dec 08]. Available from: http://www.theses.fr/2015AIXM5902.

Council of Science Editors:

Randimbiarisoa R. Les fans de marques et les réseaux sociaux numériques : approche par le concept d'identité sociale : Brand fans in social networks : approach by social identity theory. [Doctoral Dissertation]. Aix Marseille Université 2015. Available from: http://www.theses.fr/2015AIXM5902

14. Genevrois, Laura Cristina Penedo. Sinergias entre marcas : o caso Gold Man.

Degree: 2015, RCAAP

Este relatório descreve o percurso efetuado ao longo do estágio, todas as experiências relevantes, as competências adquiridas, as dificuldades sentidas, as frustrações diárias e os… (more)

Subjects/Keywords: Marca; Estratégia; Identidade; Imagem; Consumidores; Branding; Brand; Strategy; Identity; Image; Consumers; Domínio/Área Científica::Ciências Sociais::Ciências da Comunicação

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APA (6th Edition):

Genevrois, L. C. P. (2015). Sinergias entre marcas : o caso Gold Man. (Thesis). RCAAP. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/17059

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Genevrois, Laura Cristina Penedo. “Sinergias entre marcas : o caso Gold Man.” 2015. Thesis, RCAAP. Accessed December 08, 2019. http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/17059.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Genevrois, Laura Cristina Penedo. “Sinergias entre marcas : o caso Gold Man.” 2015. Web. 08 Dec 2019.

Vancouver:

Genevrois LCP. Sinergias entre marcas : o caso Gold Man. [Internet] [Thesis]. RCAAP; 2015. [cited 2019 Dec 08]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/17059.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Genevrois LCP. Sinergias entre marcas : o caso Gold Man. [Thesis]. RCAAP; 2015. Available from: http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/17059

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Canterbury

15. Leadley, Alexandra. Materialising the interface between business development and designer aesthetic on the catwalk : a case from the New Zealand designer fashion industry.

Degree: School of Business and Economics, 2015, University of Canterbury

 This thesis explores how designers within the New Zealand designer fashion industry manage the interface between business development and designer aesthetic, then materialise this on… (more)

Subjects/Keywords: Creative industries; designer fashion; fashion designer; business development; business strategy; brand development; label development; brand promotion; brand identity; designer aesthetics; designer creativity; designer identity; designer profile; identity management; catwalk; fashion shows; materialising.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Leadley, A. (2015). Materialising the interface between business development and designer aesthetic on the catwalk : a case from the New Zealand designer fashion industry. (Thesis). University of Canterbury. Retrieved from http://hdl.handle.net/10092/11350

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Leadley, Alexandra. “Materialising the interface between business development and designer aesthetic on the catwalk : a case from the New Zealand designer fashion industry.” 2015. Thesis, University of Canterbury. Accessed December 08, 2019. http://hdl.handle.net/10092/11350.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Leadley, Alexandra. “Materialising the interface between business development and designer aesthetic on the catwalk : a case from the New Zealand designer fashion industry.” 2015. Web. 08 Dec 2019.

Vancouver:

Leadley A. Materialising the interface between business development and designer aesthetic on the catwalk : a case from the New Zealand designer fashion industry. [Internet] [Thesis]. University of Canterbury; 2015. [cited 2019 Dec 08]. Available from: http://hdl.handle.net/10092/11350.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Leadley A. Materialising the interface between business development and designer aesthetic on the catwalk : a case from the New Zealand designer fashion industry. [Thesis]. University of Canterbury; 2015. Available from: http://hdl.handle.net/10092/11350

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

16. Coelho, Joana Lisa de Oliveira. Definição da estratégia de identidade visual corporativa e comunicação do produto : caso de estudo Naturalness.

Degree: 2014, Instituto Politécnico de Castelo Branco

Trabalho de Projeto apresentado à Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco em associação com a Faculdade de Arquitetura da Universidade… (more)

Subjects/Keywords: Identidade visual de marca; Marca gráfica; Estratégia de comunicação; Rótulo; Naturalness; Visual brand identity; Brand; Communication strategy; Label; Domínio/Área Científica::Humanidades

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APA (6th Edition):

Coelho, J. L. d. O. (2014). Definição da estratégia de identidade visual corporativa e comunicação do produto : caso de estudo Naturalness. (Thesis). Instituto Politécnico de Castelo Branco. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipcb.pt:10400.11/3061

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Coelho, Joana Lisa de Oliveira. “Definição da estratégia de identidade visual corporativa e comunicação do produto : caso de estudo Naturalness.” 2014. Thesis, Instituto Politécnico de Castelo Branco. Accessed December 08, 2019. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipcb.pt:10400.11/3061.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Coelho, Joana Lisa de Oliveira. “Definição da estratégia de identidade visual corporativa e comunicação do produto : caso de estudo Naturalness.” 2014. Web. 08 Dec 2019.

Vancouver:

Coelho JLdO. Definição da estratégia de identidade visual corporativa e comunicação do produto : caso de estudo Naturalness. [Internet] [Thesis]. Instituto Politécnico de Castelo Branco; 2014. [cited 2019 Dec 08]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipcb.pt:10400.11/3061.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Coelho JLdO. Definição da estratégia de identidade visual corporativa e comunicação do produto : caso de estudo Naturalness. [Thesis]. Instituto Politécnico de Castelo Branco; 2014. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipcb.pt:10400.11/3061

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Brno University of Technology

17. Kružík, Jiří. Strategie budování značky podniku .

Degree: 2018, Brno University of Technology

 Diplomová práce se zabývá postupy budování značky maloobchodního řetězce se sportovním vybavením Decathlon. V práci jsou identifikovány vhodné teoretické koncepty pro rozvoj značky a pro… (more)

Subjects/Keywords: Značka; identita značky; konkurence; rozvoj značky; konkurenční strategie; konkurenceschopnost; konkurenční výhoda; vnímání značky; vztah se zákazníky; Brand; brand identity; competition; brand development; competitive strategy; competitiveness; competitive advatage; brand perception; customer relationship

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kružík, J. (2018). Strategie budování značky podniku . (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/81283

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kružík, Jiří. “Strategie budování značky podniku .” 2018. Thesis, Brno University of Technology. Accessed December 08, 2019. http://hdl.handle.net/11012/81283.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kružík, Jiří. “Strategie budování značky podniku .” 2018. Web. 08 Dec 2019.

Vancouver:

Kružík J. Strategie budování značky podniku . [Internet] [Thesis]. Brno University of Technology; 2018. [cited 2019 Dec 08]. Available from: http://hdl.handle.net/11012/81283.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kružík J. Strategie budování značky podniku . [Thesis]. Brno University of Technology; 2018. Available from: http://hdl.handle.net/11012/81283

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

18. Salonius, Erica; Rhönnstad, Erica. Brand Expansion of Swedish SMEs : A study on how Swedish SMEs exercise branding to expand in the European market.

Degree: Business Administration, 2015, Jönköping University

  Introduction  Globalization has opened up for opportunities, as well as challenges, for small- and medium-sized enterprises (SMEs) to distinguish themselves in a competitive environment.… (more)

Subjects/Keywords: branding; brand strategy; brand equity; brand identity; internationalization; SMEs; Swedish; European market; Business Administration; Företagsekonomi

…internal pressure to change identity and brand strategy. The resulting changes can weaken the… …have headlines such as Brand Identity, Brand Equity, Brand Strategy, Internationalization… …that the implementation of a brand strategy and the management of a brand are not once-only… …are defined to include micro, small and medium-sized enterprises. Brand Identity According… …brand’s key beliefs and its core values is called identity. Brand Equity In order to define the… 

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APA (6th Edition):

Salonius, Erica; Rhönnstad, E. (2015). Brand Expansion of Swedish SMEs : A study on how Swedish SMEs exercise branding to expand in the European market. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26758

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Salonius, Erica; Rhönnstad, Erica. “Brand Expansion of Swedish SMEs : A study on how Swedish SMEs exercise branding to expand in the European market.” 2015. Thesis, Jönköping University. Accessed December 08, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26758.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Salonius, Erica; Rhönnstad, Erica. “Brand Expansion of Swedish SMEs : A study on how Swedish SMEs exercise branding to expand in the European market.” 2015. Web. 08 Dec 2019.

Vancouver:

Salonius, Erica; Rhönnstad E. Brand Expansion of Swedish SMEs : A study on how Swedish SMEs exercise branding to expand in the European market. [Internet] [Thesis]. Jönköping University; 2015. [cited 2019 Dec 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26758.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Salonius, Erica; Rhönnstad E. Brand Expansion of Swedish SMEs : A study on how Swedish SMEs exercise branding to expand in the European market. [Thesis]. Jönköping University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26758

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

19. Vikström, Henrik. Branding through mobile applications : - A case study of Swedish campaign applications.

Degree: Industrial Economics and Management (Dept.), 2013, KTH

  We are a few years into a paradigm shift where mobile Internet usage around the world is increasing fast. Smartphones have in Sweden become… (more)

Subjects/Keywords: Mobile applications; Innovative marketing and branding; Brand awareness; Brand identity; Brand relationship; Mobile strategy

…branding, Brand awareness, Brand identity, Brand relationship, Mobile strategy 12… …2.3.3 Mobile marketing knowledge among businesses 2.4 Brand Management 2.5 Mobile… …Strategy 2.5.1 Reuse of old evaluation metrics 2.5.2 Measuring performance 2.5.2.1 A/B… …Some saw it as a new way to strengthening their brand while others saw it as… …application coordinated with corporate brand image and values? P1.5: How is the work… 

Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Vikström, H. (2013). Branding through mobile applications : - A case study of Swedish campaign applications. (Thesis). KTH. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-124094

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Vikström, Henrik. “Branding through mobile applications : - A case study of Swedish campaign applications.” 2013. Thesis, KTH. Accessed December 08, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-124094.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Vikström, Henrik. “Branding through mobile applications : - A case study of Swedish campaign applications.” 2013. Web. 08 Dec 2019.

Vancouver:

Vikström H. Branding through mobile applications : - A case study of Swedish campaign applications. [Internet] [Thesis]. KTH; 2013. [cited 2019 Dec 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-124094.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Vikström H. Branding through mobile applications : - A case study of Swedish campaign applications. [Thesis]. KTH; 2013. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-124094

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


KTH

20. CASSEL, JULIA. Translucent concrete in product design : Implementation of a new segment of design products through Strategic branding.

Degree: Product and Service Design, 2018, KTH

The company Butong is based on a patented process of casting concrete between two layers of bubble wrap, resulting in panels of translucent concrete.… (more)

Subjects/Keywords: Butong; product design; strategy implementation; strategic branding; prototyping; consumer market; brand positioning; brand identity; brand platform; design guidelines; standardised production; customisation; manufacturing; Butong; produktdesign; strategi; strategiskt varumärkesbyggande; prototyp; konsumentmarknad; varumärkespositionering; varumärkesidentitet; varumärkesplattform; designriktlinjer; standardiserad produktion; Engineering and Technology; Teknik och teknologier

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

CASSEL, J. (2018). Translucent concrete in product design : Implementation of a new segment of design products through Strategic branding. (Thesis). KTH. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-248054

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

CASSEL, JULIA. “Translucent concrete in product design : Implementation of a new segment of design products through Strategic branding.” 2018. Thesis, KTH. Accessed December 08, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-248054.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

CASSEL, JULIA. “Translucent concrete in product design : Implementation of a new segment of design products through Strategic branding.” 2018. Web. 08 Dec 2019.

Vancouver:

CASSEL J. Translucent concrete in product design : Implementation of a new segment of design products through Strategic branding. [Internet] [Thesis]. KTH; 2018. [cited 2019 Dec 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-248054.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

CASSEL J. Translucent concrete in product design : Implementation of a new segment of design products through Strategic branding. [Thesis]. KTH; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-248054

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Brno University of Technology

21. Takács, Jan. Návrh projektu marketingového řešení pro malé a střední podniky .

Degree: 2011, Brno University of Technology

 Bakalářská práce analyzuje a systematizuje celý proces tvorby marketingové strategie. Pomocí konkrétních ukázek projektů také dochází k vytvoření diagramu, který graficky znázorňuje průběh marketingové strategie… (more)

Subjects/Keywords: Marketing; marketingová strategie; corporate identity; reklama; webdevelopment; design; internetový marketing; optimalizace seo; firemní image; brand; komunikace; analýzy.; Marketing; marketing strategy; corporate identity; advertisement; webdevelopment; design; internet marketing; search engines optimalization; company image; brand; communication; analyses.

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APA (6th Edition):

Takács, J. (2011). Návrh projektu marketingového řešení pro malé a střední podniky . (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/5625

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Takács, Jan. “Návrh projektu marketingového řešení pro malé a střední podniky .” 2011. Thesis, Brno University of Technology. Accessed December 08, 2019. http://hdl.handle.net/11012/5625.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Takács, Jan. “Návrh projektu marketingového řešení pro malé a střední podniky .” 2011. Web. 08 Dec 2019.

Vancouver:

Takács J. Návrh projektu marketingového řešení pro malé a střední podniky . [Internet] [Thesis]. Brno University of Technology; 2011. [cited 2019 Dec 08]. Available from: http://hdl.handle.net/11012/5625.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Takács J. Návrh projektu marketingového řešení pro malé a střední podniky . [Thesis]. Brno University of Technology; 2011. Available from: http://hdl.handle.net/11012/5625

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linköping University

22. Löfblad, Sofia. Ompositionering av varumärken : en strategisk fråga.

Degree: Management and Economics, 2003, Linköping University

  Background: Brand strategy tends to become an important management issue. It is therefore interesting to reach a greater understanding about how companies work to… (more)

Subjects/Keywords: Business and economics; Brands; repositioning; strategy; brand identity; Ekonomi; Business and economics; Ekonomi

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APA (6th Edition):

Löfblad, S. (2003). Ompositionering av varumärken : en strategisk fråga. (Thesis). Linköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1840

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Löfblad, Sofia. “Ompositionering av varumärken : en strategisk fråga.” 2003. Thesis, Linköping University. Accessed December 08, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1840.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Löfblad, Sofia. “Ompositionering av varumärken : en strategisk fråga.” 2003. Web. 08 Dec 2019.

Vancouver:

Löfblad S. Ompositionering av varumärken : en strategisk fråga. [Internet] [Thesis]. Linköping University; 2003. [cited 2019 Dec 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1840.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Löfblad S. Ompositionering av varumärken : en strategisk fråga. [Thesis]. Linköping University; 2003. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1840

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

23. Lawrence, Grayson Blake. GRAPHICAL CLIENT ASSESSMENT FOR COMMUNICATION DESIGNERS SERVING SMALL BUSINESSES: AN APPLICATION OF PHOTO ELICITATION THEORY.

Degree: 2013

Subjects/Keywords: graphic design; customer relations; ideation strategy; graphic design strategy; alternative interview method; brand identity; brand identity strategy; branding element; Graphic arts; Visual communication – Research; Small business marketing; Marketing – Graphic methods

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APA (6th Edition):

Lawrence, G. B. (2013). GRAPHICAL CLIENT ASSESSMENT FOR COMMUNICATION DESIGNERS SERVING SMALL BUSINESSES: AN APPLICATION OF PHOTO ELICITATION THEORY. (Thesis). [No school.] Retrieved from http://hdl.handle.net/2249.1/62670

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No school.

Chicago Manual of Style (16th Edition):

Lawrence, Grayson Blake. “GRAPHICAL CLIENT ASSESSMENT FOR COMMUNICATION DESIGNERS SERVING SMALL BUSINESSES: AN APPLICATION OF PHOTO ELICITATION THEORY.” 2013. Thesis, [No school]. Accessed December 08, 2019. http://hdl.handle.net/2249.1/62670.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No school.

MLA Handbook (7th Edition):

Lawrence, Grayson Blake. “GRAPHICAL CLIENT ASSESSMENT FOR COMMUNICATION DESIGNERS SERVING SMALL BUSINESSES: AN APPLICATION OF PHOTO ELICITATION THEORY.” 2013. Web. 08 Dec 2019.

Vancouver:

Lawrence GB. GRAPHICAL CLIENT ASSESSMENT FOR COMMUNICATION DESIGNERS SERVING SMALL BUSINESSES: AN APPLICATION OF PHOTO ELICITATION THEORY. [Internet] [Thesis]. [No school]; 2013. [cited 2019 Dec 08]. Available from: http://hdl.handle.net/2249.1/62670.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No school.

Council of Science Editors:

Lawrence GB. GRAPHICAL CLIENT ASSESSMENT FOR COMMUNICATION DESIGNERS SERVING SMALL BUSINESSES: AN APPLICATION OF PHOTO ELICITATION THEORY. [Thesis]. [No school]; 2013. Available from: http://hdl.handle.net/2249.1/62670

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No school.

24. Käld, Sandra. Country-or-not : En kartläggning av hur svenska modeföretag kommunicerar country-of-origin.

Degree: Engineering and Business, 2015, University of Borås

Marknadskommunikationens syften kan vara många, men att bygga företagets varumärke starkare kan vara en av anledningarna till kommunikation med omvärlden. Att som företag inneha… (more)

Subjects/Keywords: Country-of-origin; marketing communication; positioning strategy; brand; brand identity; swedish fashion; marketing; country-of-origin; marknadskommunikation; positioneringsstrategi; varumärke; varumärkesidentitet; svenskt mode; marknadsföring

…och förstå hur de hänger ihop; brand image, brand identity och brand equity är alla viktiga… …resultatet av vad mottagaren uppfattar av kommunikationen av varumärket, handlar brand identity… …Prendergast 2000). 2 Begrepp som brand origin, definierat som ”platsen, regionen eller landet… …och country-oforigin-of-brand (Phau & Prendergast 2000) betonar istället… …egenskaper som förknippas med ett varumärke och formulerade begreppet culture-of-brand-origin… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Käld, S. (2015). Country-or-not : En kartläggning av hur svenska modeföretag kommunicerar country-of-origin. (Thesis). University of Borås. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-236

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Käld, Sandra. “Country-or-not : En kartläggning av hur svenska modeföretag kommunicerar country-of-origin.” 2015. Thesis, University of Borås. Accessed December 08, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-236.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Käld, Sandra. “Country-or-not : En kartläggning av hur svenska modeföretag kommunicerar country-of-origin.” 2015. Web. 08 Dec 2019.

Vancouver:

Käld S. Country-or-not : En kartläggning av hur svenska modeföretag kommunicerar country-of-origin. [Internet] [Thesis]. University of Borås; 2015. [cited 2019 Dec 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-236.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Käld S. Country-or-not : En kartläggning av hur svenska modeföretag kommunicerar country-of-origin. [Thesis]. University of Borås; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-236

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

25. Banisaid, Atena. Hur liten kan bli stark i den konkurrerande musikbranschen : En fallstudie av Company TEN.

Degree: Marketing, 2013, Linnaeus University

Syfte Syftet med detta arbete är att beskriva och analysera hur Company TEN bygger och kommunicerar sitt varumärke och hur de uppfattas av andra… (more)

Subjects/Keywords: Brand identity; positioning; network; virtual world; communication; branding strategy.; Company TEN; musikbranschen; varumärke; relationer och nätverk; marknadskanaler

…förståelse för vitaliteten av varumärkesuppbyggnad. 3.1.1 Varumärke, brand equity och… …associationer och det värde som tillhandahålls bildas ett varumärkeskapital, även känt som brand… …equity (Aaker, 2010). Brand Equity är värdet som ett varumärke tillhandahåller, det… …brand equity. Fill (2011) menar att desto starkare brand equity ett varumärke har… …detta fall styrker Aaker (2010) med vad han kallar för ”brand position-fällan… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Banisaid, A. (2013). Hur liten kan bli stark i den konkurrerande musikbranschen : En fallstudie av Company TEN. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-25315

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Banisaid, Atena. “Hur liten kan bli stark i den konkurrerande musikbranschen : En fallstudie av Company TEN.” 2013. Thesis, Linnaeus University. Accessed December 08, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-25315.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Banisaid, Atena. “Hur liten kan bli stark i den konkurrerande musikbranschen : En fallstudie av Company TEN.” 2013. Web. 08 Dec 2019.

Vancouver:

Banisaid A. Hur liten kan bli stark i den konkurrerande musikbranschen : En fallstudie av Company TEN. [Internet] [Thesis]. Linnaeus University; 2013. [cited 2019 Dec 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-25315.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Banisaid A. Hur liten kan bli stark i den konkurrerande musikbranschen : En fallstudie av Company TEN. [Thesis]. Linnaeus University; 2013. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-25315

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.