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You searched for subject:(Brand Authenticity). Showing records 1 – 13 of 13 total matches.

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University of Southern California

1. Coary, Sean Patrick. Scale construction and effects of brand authenticity.

Degree: PhD, Marketing Communication Management, 2013, University of Southern California

 This dissertation investigates consumer’s perceptions of brand authenticity, genuineness in a brand’s product and principles. Prior qualitative research on brand authenticity has not identified key… (more)

Subjects/Keywords: brand; authentic; authenticity; scale; brand trust; savoring

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APA (6th Edition):

Coary, S. P. (2013). Scale construction and effects of brand authenticity. (Doctoral Dissertation). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/319059/rec/5687

Chicago Manual of Style (16th Edition):

Coary, Sean Patrick. “Scale construction and effects of brand authenticity.” 2013. Doctoral Dissertation, University of Southern California. Accessed June 26, 2019. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/319059/rec/5687.

MLA Handbook (7th Edition):

Coary, Sean Patrick. “Scale construction and effects of brand authenticity.” 2013. Web. 26 Jun 2019.

Vancouver:

Coary SP. Scale construction and effects of brand authenticity. [Internet] [Doctoral dissertation]. University of Southern California; 2013. [cited 2019 Jun 26]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/319059/rec/5687.

Council of Science Editors:

Coary SP. Scale construction and effects of brand authenticity. [Doctoral Dissertation]. University of Southern California; 2013. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/319059/rec/5687


Université du Québec à Montréal

2. Noiseux, Roxane. L'authenticité dans un cas d'extension de gamme et de marque : un modèle appliqué à la voiture électrique.

Degree: 2018, Université du Québec à Montréal

 Inspiré par un article publié en 2012, lié au Brand Extension Authenticity (BEA), le présent mémoire cherche à développer un modèle plus complet de ce… (more)

Subjects/Keywords: Extension de marque; Authenticité; Brand extension authenticity; Consommateurs  – Attitudes; Automobiles électriques

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APA (6th Edition):

Noiseux, R. (2018). L'authenticité dans un cas d'extension de gamme et de marque : un modèle appliqué à la voiture électrique. (Thesis). Université du Québec à Montréal. Retrieved from http://archipel.uqam.ca/11935/1/M15761.pdf

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Noiseux, Roxane. “L'authenticité dans un cas d'extension de gamme et de marque : un modèle appliqué à la voiture électrique.” 2018. Thesis, Université du Québec à Montréal. Accessed June 26, 2019. http://archipel.uqam.ca/11935/1/M15761.pdf.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Noiseux, Roxane. “L'authenticité dans un cas d'extension de gamme et de marque : un modèle appliqué à la voiture électrique.” 2018. Web. 26 Jun 2019.

Vancouver:

Noiseux R. L'authenticité dans un cas d'extension de gamme et de marque : un modèle appliqué à la voiture électrique. [Internet] [Thesis]. Université du Québec à Montréal; 2018. [cited 2019 Jun 26]. Available from: http://archipel.uqam.ca/11935/1/M15761.pdf.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Noiseux R. L'authenticité dans un cas d'extension de gamme et de marque : un modèle appliqué à la voiture électrique. [Thesis]. Université du Québec à Montréal; 2018. Available from: http://archipel.uqam.ca/11935/1/M15761.pdf

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Florida

3. Minor,Melissa D. Antecedents and Consequences of Brand Authenticity.

Degree: PhD, Business Administration - Marketing, 2011, University of Florida

 Researchers in marketing, psychology and sociology have identified a desire for authenticity both in personal and consumption contexts. However, in marketing, research on authenticity is… (more)

Subjects/Keywords: Bees; Brand image; Brands; Cigarettes; Consumer research; Data authenticity; Learning motivation; Motivation; Perceptual learning; Transgression; authenticity  – branding  – image  – impression  – management

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APA (6th Edition):

D, M. (2011). Antecedents and Consequences of Brand Authenticity. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0043270

Chicago Manual of Style (16th Edition):

D, Minor,Melissa. “Antecedents and Consequences of Brand Authenticity.” 2011. Doctoral Dissertation, University of Florida. Accessed June 26, 2019. http://ufdc.ufl.edu/UFE0043270.

MLA Handbook (7th Edition):

D, Minor,Melissa. “Antecedents and Consequences of Brand Authenticity.” 2011. Web. 26 Jun 2019.

Vancouver:

D M. Antecedents and Consequences of Brand Authenticity. [Internet] [Doctoral dissertation]. University of Florida; 2011. [cited 2019 Jun 26]. Available from: http://ufdc.ufl.edu/UFE0043270.

Council of Science Editors:

D M. Antecedents and Consequences of Brand Authenticity. [Doctoral Dissertation]. University of Florida; 2011. Available from: http://ufdc.ufl.edu/UFE0043270


Macquarie University

4. Ilicic, Jasmina. Brand values, dilution and authenticity: evaluating celebrity co-branding partnerships.

Degree: 2013, Macquarie University

"This thesis is submitted for the degree of Doctor of Philosophy, Faculty of Business, Department of Marketing and Management, Macquarie University, Sydney".

"1st August 2012".… (more)

Subjects/Keywords: Branding (Marketing); Branding (Marketing); Brand name products; Brand name products; Celebrities in mass media; Advertising  – Brand name products; authenticity; co-branding; celebrity; brand dilution

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APA (6th Edition):

Ilicic, J. (2013). Brand values, dilution and authenticity: evaluating celebrity co-branding partnerships. (Doctoral Dissertation). Macquarie University. Retrieved from http://hdl.handle.net/1959.14/268447

Chicago Manual of Style (16th Edition):

Ilicic, Jasmina. “Brand values, dilution and authenticity: evaluating celebrity co-branding partnerships.” 2013. Doctoral Dissertation, Macquarie University. Accessed June 26, 2019. http://hdl.handle.net/1959.14/268447.

MLA Handbook (7th Edition):

Ilicic, Jasmina. “Brand values, dilution and authenticity: evaluating celebrity co-branding partnerships.” 2013. Web. 26 Jun 2019.

Vancouver:

Ilicic J. Brand values, dilution and authenticity: evaluating celebrity co-branding partnerships. [Internet] [Doctoral dissertation]. Macquarie University; 2013. [cited 2019 Jun 26]. Available from: http://hdl.handle.net/1959.14/268447.

Council of Science Editors:

Ilicic J. Brand values, dilution and authenticity: evaluating celebrity co-branding partnerships. [Doctoral Dissertation]. Macquarie University; 2013. Available from: http://hdl.handle.net/1959.14/268447

5. Bellégo, Goulwen Le. Automotive market: does corporate brand reputation and brand authenticity lead to brand attachment?.

Degree: 2016, RCAAP

JEL Classification System : M30 - Customer, Relationship, M31 - Brand Preference, Consumer Sentiments

The evolution of the automotive market since its beginning changed drivers’… (more)

Subjects/Keywords: Consumer behaviour; Automotive industry; Corporate brand reputation; Brand authenticity; Brand attachment; Comportamento do consumidor; Indústria automóvel; Fidelidade à Marca; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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APA (6th Edition):

Bellégo, G. L. (2016). Automotive market: does corporate brand reputation and brand authenticity lead to brand attachment?. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/13389

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Bellégo, Goulwen Le. “Automotive market: does corporate brand reputation and brand authenticity lead to brand attachment?.” 2016. Thesis, RCAAP. Accessed June 26, 2019. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/13389.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Bellégo, Goulwen Le. “Automotive market: does corporate brand reputation and brand authenticity lead to brand attachment?.” 2016. Web. 26 Jun 2019.

Vancouver:

Bellégo GL. Automotive market: does corporate brand reputation and brand authenticity lead to brand attachment?. [Internet] [Thesis]. RCAAP; 2016. [cited 2019 Jun 26]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/13389.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bellégo GL. Automotive market: does corporate brand reputation and brand authenticity lead to brand attachment?. [Thesis]. RCAAP; 2016. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/13389

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

6. Cornelßen, André. The Mystery at the Crossroad of Brand Authenticity and Firm Growth.

Degree: Faculty of Arts and Sciences, 2014, Linköping UniversityLinköping University

  BACKGROUND Exploring, on the one hand, the literature stream of authenticity and brand authenticity, and on the other hand, that of firm growth, to… (more)

Subjects/Keywords: Authenticity; Brand Authenticity; Firm Growth; Consumer Perception; Cross-industry Study

…9 Figure 5 - The connection between brand authenticity and firm growth… …x29; created a new model on how to measure brand authenticity, through asking consumers… …about their perception of brand authenticity. Another study, by Eggers et al. (2013)… …attempted to prove the connection between brand authenticity and firm growth with the intermediary… …perception of their firm’s brand authenticity (Eggers et al., 2013). 3 Master Thesis… 

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APA (6th Edition):

Cornelßen, A. (2014). The Mystery at the Crossroad of Brand Authenticity and Firm Growth. (Thesis). Linköping UniversityLinköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-109444

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cornelßen, André. “The Mystery at the Crossroad of Brand Authenticity and Firm Growth.” 2014. Thesis, Linköping UniversityLinköping University. Accessed June 26, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-109444.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cornelßen, André. “The Mystery at the Crossroad of Brand Authenticity and Firm Growth.” 2014. Web. 26 Jun 2019.

Vancouver:

Cornelßen A. The Mystery at the Crossroad of Brand Authenticity and Firm Growth. [Internet] [Thesis]. Linköping UniversityLinköping University; 2014. [cited 2019 Jun 26]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-109444.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cornelßen A. The Mystery at the Crossroad of Brand Authenticity and Firm Growth. [Thesis]. Linköping UniversityLinköping University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-109444

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

7. Broman, Kristofer. Artisters identitet och image - ett varumärkesperspektiv.

Degree: Linnaeus School of Business and Economics, 2012, Linnaeus University

  Title: Artists’ identity and image – a brand perspective The purpose of this study has been to create an understanding of how artists in… (more)

Subjects/Keywords: brand; identity; image; artist; music business; personal brands; authenticity; co-branding; Varumärke; identitet; image; artister; musikbranschen; personliga varumärken; autenticitet; co-branding

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APA (6th Edition):

Broman, K. (2012). Artisters identitet och image - ett varumärkesperspektiv. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-16875

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Broman, Kristofer. “Artisters identitet och image - ett varumärkesperspektiv.” 2012. Thesis, Linnaeus University. Accessed June 26, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-16875.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Broman, Kristofer. “Artisters identitet och image - ett varumärkesperspektiv.” 2012. Web. 26 Jun 2019.

Vancouver:

Broman K. Artisters identitet och image - ett varumärkesperspektiv. [Internet] [Thesis]. Linnaeus University; 2012. [cited 2019 Jun 26]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-16875.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Broman K. Artisters identitet och image - ett varumärkesperspektiv. [Thesis]. Linnaeus University; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-16875

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

8. Gunnarsson, Lovisa; Folkestad, Anna. Maybe Influencers Are Not Worth The Hype : An explanatory study on influencers’ characteristics with perceived quality and brand loyalty.

Degree: Marketing, 2018, Linnaeus University

  Background: The goal for brand building is to build for the long-term profitability and strengthening of brand equity. A way to build brand equity is to… (more)

Subjects/Keywords: Influencer marketing; influencer; influencers’ characteristics; trustworthiness of an influencer; relatability of an influencer; authenticity of an influencer; brand equity; perceived quality; brand loyalty; social media; Business Administration; Företagsekonomi

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APA (6th Edition):

Gunnarsson, Lovisa; Folkestad, A. (2018). Maybe Influencers Are Not Worth The Hype : An explanatory study on influencers’ characteristics with perceived quality and brand loyalty. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75835

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gunnarsson, Lovisa; Folkestad, Anna. “Maybe Influencers Are Not Worth The Hype : An explanatory study on influencers’ characteristics with perceived quality and brand loyalty.” 2018. Thesis, Linnaeus University. Accessed June 26, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75835.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gunnarsson, Lovisa; Folkestad, Anna. “Maybe Influencers Are Not Worth The Hype : An explanatory study on influencers’ characteristics with perceived quality and brand loyalty.” 2018. Web. 26 Jun 2019.

Vancouver:

Gunnarsson, Lovisa; Folkestad A. Maybe Influencers Are Not Worth The Hype : An explanatory study on influencers’ characteristics with perceived quality and brand loyalty. [Internet] [Thesis]. Linnaeus University; 2018. [cited 2019 Jun 26]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75835.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gunnarsson, Lovisa; Folkestad A. Maybe Influencers Are Not Worth The Hype : An explanatory study on influencers’ characteristics with perceived quality and brand loyalty. [Thesis]. Linnaeus University; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75835

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


AUT University

9. Bi, Hongyang. The Impact of Using a Foreign-language in Restaurant Menus on Customers’ Attitude and Behavioural Intention .

Degree: AUT University

 Although many ethnic restaurants present their menu in a foreign language as well as in English, there has been limited research regarding customers’ perceptions of… (more)

Subjects/Keywords: Foreign-language; Restaurant menu; Customer's Perceptions; Brand personality; Food authenticity; Target marketing

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APA (6th Edition):

Bi, H. (n.d.). The Impact of Using a Foreign-language in Restaurant Menus on Customers’ Attitude and Behavioural Intention . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/10953

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Bi, Hongyang. “The Impact of Using a Foreign-language in Restaurant Menus on Customers’ Attitude and Behavioural Intention .” Thesis, AUT University. Accessed June 26, 2019. http://hdl.handle.net/10292/10953.

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Bi, Hongyang. “The Impact of Using a Foreign-language in Restaurant Menus on Customers’ Attitude and Behavioural Intention .” Web. 26 Jun 2019.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

Bi H. The Impact of Using a Foreign-language in Restaurant Menus on Customers’ Attitude and Behavioural Intention . [Internet] [Thesis]. AUT University; [cited 2019 Jun 26]. Available from: http://hdl.handle.net/10292/10953.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

Council of Science Editors:

Bi H. The Impact of Using a Foreign-language in Restaurant Menus on Customers’ Attitude and Behavioural Intention . [Thesis]. AUT University; Available from: http://hdl.handle.net/10292/10953

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.


Stellenbosch University

10. O’Keeffe, Georgina Alexis. The role of anthropomorphism and authenticity in value creation : the case of artisanal luxury brands.

Degree: MCom, Business Management, 2019, Stellenbosch University

ENGLISH SUMMARY : Brand authenticity represents a new consumer consciousness for the commitment toward real, honest and genuine brands. In a world that is teeming… (more)

Subjects/Keywords: Brand authenticity  – South Africa; Brand name products  – South Africa; Craft gin  – South Africa; Anthropomorphism  – South Africa; Value  – Social aspects  – South Africa; Value  – Economic aspects  – South Africa; Generation Y  – South Africa; UCTD

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

O’Keeffe, G. A. (2019). The role of anthropomorphism and authenticity in value creation : the case of artisanal luxury brands. (Thesis). Stellenbosch University. Retrieved from http://hdl.handle.net/10019.1/105910

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

O’Keeffe, Georgina Alexis. “The role of anthropomorphism and authenticity in value creation : the case of artisanal luxury brands.” 2019. Thesis, Stellenbosch University. Accessed June 26, 2019. http://hdl.handle.net/10019.1/105910.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

O’Keeffe, Georgina Alexis. “The role of anthropomorphism and authenticity in value creation : the case of artisanal luxury brands.” 2019. Web. 26 Jun 2019.

Vancouver:

O’Keeffe GA. The role of anthropomorphism and authenticity in value creation : the case of artisanal luxury brands. [Internet] [Thesis]. Stellenbosch University; 2019. [cited 2019 Jun 26]. Available from: http://hdl.handle.net/10019.1/105910.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

O’Keeffe GA. The role of anthropomorphism and authenticity in value creation : the case of artisanal luxury brands. [Thesis]. Stellenbosch University; 2019. Available from: http://hdl.handle.net/10019.1/105910

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

11. Edberg, Elinor. Keeping it Real while Selling Out : How to increase Customer-Based Brand Equity by utilizing Brand Authenticity.

Degree: Business Studies, 2015, Uppsala University

  Previous research has proven that perceived Brand Authenticity functions as a differentiator, which brands can use to stand out in today’s marketplace. However, few… (more)

Subjects/Keywords: Consumer Marketing; Perceived Brand Authenticity; Customer-Based Brand Equity; Continuity; Originality; Trustworthiness; Genuineness; Heritage; Symbolism; Retail Clothing Industry

…opened marketing researchers’ eyes for the concept of brand authenticity (Bruhn et al… …years. They have appointed brand authenticity to be “the new black” (Kozlowski, 2014)… …Problem Formulation The Dilemma of Brand Authenticity At the same time as both marketing… …researchers and business magazines praise brand authenticity as a way to differentiate a brand and… …opportunity to profit from consumers’ demand for brand authenticity. Some sacrifices in actual… 

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APA (6th Edition):

Edberg, E. (2015). Keeping it Real while Selling Out : How to increase Customer-Based Brand Equity by utilizing Brand Authenticity. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255943

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Edberg, Elinor. “Keeping it Real while Selling Out : How to increase Customer-Based Brand Equity by utilizing Brand Authenticity.” 2015. Thesis, Uppsala University. Accessed June 26, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255943.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Edberg, Elinor. “Keeping it Real while Selling Out : How to increase Customer-Based Brand Equity by utilizing Brand Authenticity.” 2015. Web. 26 Jun 2019.

Vancouver:

Edberg E. Keeping it Real while Selling Out : How to increase Customer-Based Brand Equity by utilizing Brand Authenticity. [Internet] [Thesis]. Uppsala University; 2015. [cited 2019 Jun 26]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255943.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Edberg E. Keeping it Real while Selling Out : How to increase Customer-Based Brand Equity by utilizing Brand Authenticity. [Thesis]. Uppsala University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255943

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

12. AMANDA ALMEIDA ANTUNES. [en] THE EXTRAORDINARY ORDINARY SUBJECT: A STUDY ON INFLUENCERS, IDENTITY DYNAMICS, AND ADVERTISING PRACTICES.

Degree: 2018, Pontifical Catholic University of Rio de Janeiro

[pt] Esta tese apresenta um estudo sobre o contexto contemporâneo de valorização do sujeito comum que, no âmbito das práticas publicitárias e de consumo, engendra… (more)

Subjects/Keywords: [pt] EMBAIXADOR DE MARCA; [en] BRAND AMBASSADORS; [pt] INFLUENCIADOR DIGITAL; [en] DIGITAL INFLUENCER; [pt] PRATICAS PUBLICITARIAS; [en] ADVERTISING PRACTICES; [pt] DINAMICAS IDENTITARIAS; [en] IDENTITY DYNAMICS; [pt] PERFORMANCE DE AUTENTICIDADE; [en] AUTHENTICITY PERFORMANCE

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APA (6th Edition):

ANTUNES, A. A. (2018). [en] THE EXTRAORDINARY ORDINARY SUBJECT: A STUDY ON INFLUENCERS, IDENTITY DYNAMICS, AND ADVERTISING PRACTICES. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=34900

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

ANTUNES, AMANDA ALMEIDA. “[en] THE EXTRAORDINARY ORDINARY SUBJECT: A STUDY ON INFLUENCERS, IDENTITY DYNAMICS, AND ADVERTISING PRACTICES.” 2018. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed June 26, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=34900.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

ANTUNES, AMANDA ALMEIDA. “[en] THE EXTRAORDINARY ORDINARY SUBJECT: A STUDY ON INFLUENCERS, IDENTITY DYNAMICS, AND ADVERTISING PRACTICES.” 2018. Web. 26 Jun 2019.

Vancouver:

ANTUNES AA. [en] THE EXTRAORDINARY ORDINARY SUBJECT: A STUDY ON INFLUENCERS, IDENTITY DYNAMICS, AND ADVERTISING PRACTICES. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2018. [cited 2019 Jun 26]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=34900.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

ANTUNES AA. [en] THE EXTRAORDINARY ORDINARY SUBJECT: A STUDY ON INFLUENCERS, IDENTITY DYNAMICS, AND ADVERTISING PRACTICES. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2018. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=34900

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Florida

13. Lin, En-Ying. Luxury Brand Websites Content Analysis of Chinese and English Languages: the Explorations of Authenticity, Country-of-Origin, and Product Category.

Degree: PhD, Mass Communication - Journalism and Communications, 2009, University of Florida

Subjects/Keywords: Brand image; Brands; Content analysis; Customers; Luxury goods; Marketing; Shoes; Standardization; Statistical significance; Websites; authenticity, content, country, cultural, luxury, online, product

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lin, E. (2009). Luxury Brand Websites Content Analysis of Chinese and English Languages: the Explorations of Authenticity, Country-of-Origin, and Product Category. (Doctoral Dissertation). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0024339

Chicago Manual of Style (16th Edition):

Lin, En-Ying. “Luxury Brand Websites Content Analysis of Chinese and English Languages: the Explorations of Authenticity, Country-of-Origin, and Product Category.” 2009. Doctoral Dissertation, University of Florida. Accessed June 26, 2019. http://ufdc.ufl.edu/UFE0024339.

MLA Handbook (7th Edition):

Lin, En-Ying. “Luxury Brand Websites Content Analysis of Chinese and English Languages: the Explorations of Authenticity, Country-of-Origin, and Product Category.” 2009. Web. 26 Jun 2019.

Vancouver:

Lin E. Luxury Brand Websites Content Analysis of Chinese and English Languages: the Explorations of Authenticity, Country-of-Origin, and Product Category. [Internet] [Doctoral dissertation]. University of Florida; 2009. [cited 2019 Jun 26]. Available from: http://ufdc.ufl.edu/UFE0024339.

Council of Science Editors:

Lin E. Luxury Brand Websites Content Analysis of Chinese and English Languages: the Explorations of Authenticity, Country-of-Origin, and Product Category. [Doctoral Dissertation]. University of Florida; 2009. Available from: http://ufdc.ufl.edu/UFE0024339

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