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NSYSU

1. Chang, Shao-pin. Agenda Building of the ALS News: A Case Study of the Ice Bucket Challenge.

Degree: Master, Institute of Marketing Communication, 2017, NSYSU

This study uses the agenda building theory to examine Taiwanese newspapersâ coverage of ALS, taking the Ice Bucket Challenge event as a case study. The event is chosen because its new communication features such as mainly spread through social media networks, world-wide participation and its unique news values. This study tries to examine how news media constructed the Ice Bucket Challenge and the issue of ALS by examining the differences in news content before, during, and after the event. The results help to reveal how the event affects the media coverage on the issue of ALS by comparing it to the characteristics of the agenda building theory.. There are two research questions in this study: 1. How did the Ice bucket Challenge event build the agenda for the news media regarding the news of ALS, and if the whole process conformed to the characteristics described by the agenda building theory? 2. What are the differences between the pre-event and post-event content of ALS in the news and how did the news frames change? The research adopted content analysis to examine the news coverage of four main Taiwanese newspapers: the United Daily News, the China Time, the Liberty Time and the Apple Daily. The time frame of the study was from July 1, 2014 to September 30, 2015, in order to compare the news content before (July 1, 2013 to June 30, 2014), during (July 1 to September 30, 2014) and after (October 1, 2014 to September, 30, 2015) the Ice bucket Challenge event. The results show that news coverage of the event conforms to the characteristics of the agenda building theory, including the increase in report volume, linkage between the reportsâ content and the public, using âConflictâ frame to present controversial contents, and that the information quotes are sourced mainly from âpublic figuresâ and âgovernmental health units or officials. The results suggest that the characteristics of the event, including the nature of the ALS issue, the event appeal and purpose, the political environment among many other factors, interactively influenced the agenda building process. The results also show that four news frames dominated the news coverage, including âAttribution of responsibilityâ frame, âHuman interestâ frame, âMoralityâ frame, and âConflictâ frame. Among them, âMoralityâ and âHuman interestâ are most commonly seen in the reports. The press also has the tendency to use "Attribution of responsibility" and "Morality" frameworks simultaneously when it comes to ALS-related issues. Functional framework pointed out that, âthe patients themselves and their family membersâ are responsible for the disease in the early and later phase. In the mid-phase however, âthe public and the patient organizationâ are hold responsible to. Moral analysis, in the early and later phase, emphasize on âsatisfying the patientâs need in aspect of economic/ care and companionship/ medical careâ; mid-phase on âeducating the public about the disease/ respect and empathy toward the patients/ the positive atmosphere of society and fairness and justiceâ.… Advisors/Committee Members: An-Shou Cheng (chair), Wei-Ning Wu (chair), Yue Tan (committee member).

Subjects/Keywords: ALS; Framework theory; News value; Ice Bucket Challenge; Agenda building theory

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chang, S. (2017). Agenda Building of the ALS News: A Case Study of the Ice Bucket Challenge. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0811117-011739

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chang, Shao-pin. “Agenda Building of the ALS News: A Case Study of the Ice Bucket Challenge.” 2017. Thesis, NSYSU. Accessed March 26, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0811117-011739.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chang, Shao-pin. “Agenda Building of the ALS News: A Case Study of the Ice Bucket Challenge.” 2017. Web. 26 Mar 2019.

Vancouver:

Chang S. Agenda Building of the ALS News: A Case Study of the Ice Bucket Challenge. [Internet] [Thesis]. NSYSU; 2017. [cited 2019 Mar 26]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0811117-011739.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang S. Agenda Building of the ALS News: A Case Study of the Ice Bucket Challenge. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0811117-011739

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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