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You searched for subject:(Advertising to sales ratios). Showing records 1 – 30 of 32850 total matches.

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University of Florida

1. Wu, Linwan. The Media Sequence Effect on Narrative Advertising.

Degree: M.Adv., Advertising - Journalism and Communications, 2013, University of Florida

 The current study investigates the media sequence effect on the effectiveness of narrative advertising. In particular, the current study tries to answer the question that… (more)

Subjects/Keywords: Advertising; Advertising campaigns; Advertising research; Advertising to sales ratios; Narratives; Persuasion; Print media; Sequence effect; Social psychology; Transportation; advertising  – media  – narrative  – sequence  – transportation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wu, L. (2013). The Media Sequence Effect on Narrative Advertising. (Masters Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0045473

Chicago Manual of Style (16th Edition):

Wu, Linwan. “The Media Sequence Effect on Narrative Advertising.” 2013. Masters Thesis, University of Florida. Accessed October 27, 2020. https://ufdc.ufl.edu/UFE0045473.

MLA Handbook (7th Edition):

Wu, Linwan. “The Media Sequence Effect on Narrative Advertising.” 2013. Web. 27 Oct 2020.

Vancouver:

Wu L. The Media Sequence Effect on Narrative Advertising. [Internet] [Masters thesis]. University of Florida; 2013. [cited 2020 Oct 27]. Available from: https://ufdc.ufl.edu/UFE0045473.

Council of Science Editors:

Wu L. The Media Sequence Effect on Narrative Advertising. [Masters Thesis]. University of Florida; 2013. Available from: https://ufdc.ufl.edu/UFE0045473


University of Florida

2. Park, Hyunsoo, 1966-. Forecasting advertising communication effects using media exposure distribution models test market results in South Korea.

Degree: PhD, Mass Communication, 1998, University of Florida

Subjects/Keywords: Advertising; Advertising campaigns; Advertising expenditures; Advertising media; Advertising research; Advertising to sales ratios; Brands; Consumer advertising; Modeling; Target audiences

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APA (6th Edition):

Park, Hyunsoo, 1. (1998). Forecasting advertising communication effects using media exposure distribution models test market results in South Korea. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/AA00017634

Chicago Manual of Style (16th Edition):

Park, Hyunsoo, 1966-. “Forecasting advertising communication effects using media exposure distribution models test market results in South Korea.” 1998. Doctoral Dissertation, University of Florida. Accessed October 27, 2020. https://ufdc.ufl.edu/AA00017634.

MLA Handbook (7th Edition):

Park, Hyunsoo, 1966-. “Forecasting advertising communication effects using media exposure distribution models test market results in South Korea.” 1998. Web. 27 Oct 2020.

Vancouver:

Park, Hyunsoo 1. Forecasting advertising communication effects using media exposure distribution models test market results in South Korea. [Internet] [Doctoral dissertation]. University of Florida; 1998. [cited 2020 Oct 27]. Available from: https://ufdc.ufl.edu/AA00017634.

Council of Science Editors:

Park, Hyunsoo 1. Forecasting advertising communication effects using media exposure distribution models test market results in South Korea. [Doctoral Dissertation]. University of Florida; 1998. Available from: https://ufdc.ufl.edu/AA00017634


University of Florida

3. Lee, Kyung Yul, 1958-. Evaluating the effectiveness of television advertising schedules in terms of advertising exposure.

Degree: PhD, Journalism and Communications, 1995, University of Florida

Subjects/Keywords: Advertising; Advertising media; Advertising research; Advertising to sales ratios; Audiences; Modeling; News content; Regression analysis; Target audiences; Television commercials

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APA (6th Edition):

Lee, Kyung Yul, 1. (1995). Evaluating the effectiveness of television advertising schedules in terms of advertising exposure. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/AA00040994

Chicago Manual of Style (16th Edition):

Lee, Kyung Yul, 1958-. “Evaluating the effectiveness of television advertising schedules in terms of advertising exposure.” 1995. Doctoral Dissertation, University of Florida. Accessed October 27, 2020. https://ufdc.ufl.edu/AA00040994.

MLA Handbook (7th Edition):

Lee, Kyung Yul, 1958-. “Evaluating the effectiveness of television advertising schedules in terms of advertising exposure.” 1995. Web. 27 Oct 2020.

Vancouver:

Lee, Kyung Yul 1. Evaluating the effectiveness of television advertising schedules in terms of advertising exposure. [Internet] [Doctoral dissertation]. University of Florida; 1995. [cited 2020 Oct 27]. Available from: https://ufdc.ufl.edu/AA00040994.

Council of Science Editors:

Lee, Kyung Yul 1. Evaluating the effectiveness of television advertising schedules in terms of advertising exposure. [Doctoral Dissertation]. University of Florida; 1995. Available from: https://ufdc.ufl.edu/AA00040994


University of Florida

4. Ko, Hanjun. Internet uses and gratifications a structural equation model of global interactive advertising.

Degree: PhD, Mass Communication, 2002, University of Florida

Subjects/Keywords: Advertising research; Advertising to sales ratios; Brands; Consumer advertising; Gratification; Internet; Mathematical variables; Motivation; Motivation research; Social interaction; City of Gainesville ( local )

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APA (6th Edition):

Ko, H. (2002). Internet uses and gratifications a structural equation model of global interactive advertising. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/AA00039847

Chicago Manual of Style (16th Edition):

Ko, Hanjun. “Internet uses and gratifications a structural equation model of global interactive advertising.” 2002. Doctoral Dissertation, University of Florida. Accessed October 27, 2020. https://ufdc.ufl.edu/AA00039847.

MLA Handbook (7th Edition):

Ko, Hanjun. “Internet uses and gratifications a structural equation model of global interactive advertising.” 2002. Web. 27 Oct 2020.

Vancouver:

Ko H. Internet uses and gratifications a structural equation model of global interactive advertising. [Internet] [Doctoral dissertation]. University of Florida; 2002. [cited 2020 Oct 27]. Available from: https://ufdc.ufl.edu/AA00039847.

Council of Science Editors:

Ko H. Internet uses and gratifications a structural equation model of global interactive advertising. [Doctoral Dissertation]. University of Florida; 2002. Available from: https://ufdc.ufl.edu/AA00039847


University of Florida

5. Kang, Mihyun. Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising among Korean Women.

Degree: M.Adv., Advertising - Journalism and Communications, 2008, University of Florida

 With the rise in popularity of cosmetic surgery in Korea, it is beneficial to consider the advertising elements that affect the likelihood of cosmetic surgery… (more)

Subjects/Keywords: Advertising; Advertising research; Advertising to sales ratios; Brands; Celebrities; Korean culture; Psychological attitudes; Surgical specialties; Women; Word of mouth advertising; advertisement, advertising, aesthetic, celebrity, cosmetic, effects, endorsement, experiment, korean, mancova, message, model, plastic, spokesperson, surgery

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kang, M. (2008). Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising among Korean Women. (Masters Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0022362

Chicago Manual of Style (16th Edition):

Kang, Mihyun. “Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising among Korean Women.” 2008. Masters Thesis, University of Florida. Accessed October 27, 2020. https://ufdc.ufl.edu/UFE0022362.

MLA Handbook (7th Edition):

Kang, Mihyun. “Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising among Korean Women.” 2008. Web. 27 Oct 2020.

Vancouver:

Kang M. Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising among Korean Women. [Internet] [Masters thesis]. University of Florida; 2008. [cited 2020 Oct 27]. Available from: https://ufdc.ufl.edu/UFE0022362.

Council of Science Editors:

Kang M. Effects of Spokesperson and Message Type on Cosmetic Surgery Advertising among Korean Women. [Masters Thesis]. University of Florida; 2008. Available from: https://ufdc.ufl.edu/UFE0022362

6. Holmes, Todd Andrew. The Influence of Self-Brand Congruity, Ad Position, and Ad Duration on the Effectiveness of Online Video Advertising.

Degree: PhD, Mass Communication - Journalism and Communications, 2015, University of Florida

 The purpose of this study was to gain a better understanding of self-brand congruity, ad placement, and ad duration and how these factors, individually and… (more)

Subjects/Keywords: Advertising research; Advertising signs; Advertising to sales ratios; Brands; Consumer research; Emotional expression; Self; Self concept; Self image; Viewers; advertising  – duration  – effectiveness  – online  – position  – self-congruity  – video

…x28;Lella, 2014). With respect to spending for online video advertising, it is… …advertising medium appears to be driven by several advantages that the new medium has over video… …video (Netlingo.com, n.d.c). These advertising formats typically range from 10 to 30… …as online video, the fundamental goal of any advertising campaign is to build and maintain… …advertising practitioners to understand the factors which drive consumers to either like or dislike… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Holmes, T. A. (2015). The Influence of Self-Brand Congruity, Ad Position, and Ad Duration on the Effectiveness of Online Video Advertising. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0047743

Chicago Manual of Style (16th Edition):

Holmes, Todd Andrew. “The Influence of Self-Brand Congruity, Ad Position, and Ad Duration on the Effectiveness of Online Video Advertising.” 2015. Doctoral Dissertation, University of Florida. Accessed October 27, 2020. https://ufdc.ufl.edu/UFE0047743.

MLA Handbook (7th Edition):

Holmes, Todd Andrew. “The Influence of Self-Brand Congruity, Ad Position, and Ad Duration on the Effectiveness of Online Video Advertising.” 2015. Web. 27 Oct 2020.

Vancouver:

Holmes TA. The Influence of Self-Brand Congruity, Ad Position, and Ad Duration on the Effectiveness of Online Video Advertising. [Internet] [Doctoral dissertation]. University of Florida; 2015. [cited 2020 Oct 27]. Available from: https://ufdc.ufl.edu/UFE0047743.

Council of Science Editors:

Holmes TA. The Influence of Self-Brand Congruity, Ad Position, and Ad Duration on the Effectiveness of Online Video Advertising. [Doctoral Dissertation]. University of Florida; 2015. Available from: https://ufdc.ufl.edu/UFE0047743


University of Florida

7. McClelland, Edward L. ( Thesis advisor ). Optimal allocation of the Florida citrus industry's generic advertising budget.

Degree: 1969, University of Florida

As with any economic enterprise, the Florida citrus

Subjects/Keywords: Advertising expenditures; Advertising to sales ratios; Budget allocation; Fresh fruit; Geographic regions; Grapefruits; Mathematical variables; Orange juice; Total revenue; Variable coefficients; Agricultural Economics thesis Ph. D; Citrus  – Marketing; Citrus fruit industry; City of Lakeland ( local )

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APA (6th Edition):

McClelland, E. L. (. T. a. ). (1969). Optimal allocation of the Florida citrus industry's generic advertising budget. (Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UF00097766

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

McClelland, Edward L ( Thesis advisor ). “Optimal allocation of the Florida citrus industry's generic advertising budget.” 1969. Thesis, University of Florida. Accessed October 27, 2020. https://ufdc.ufl.edu/UF00097766.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

McClelland, Edward L ( Thesis advisor ). “Optimal allocation of the Florida citrus industry's generic advertising budget.” 1969. Web. 27 Oct 2020.

Vancouver:

McClelland EL(Ta). Optimal allocation of the Florida citrus industry's generic advertising budget. [Internet] [Thesis]. University of Florida; 1969. [cited 2020 Oct 27]. Available from: https://ufdc.ufl.edu/UF00097766.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

McClelland EL(Ta). Optimal allocation of the Florida citrus industry's generic advertising budget. [Thesis]. University of Florida; 1969. Available from: https://ufdc.ufl.edu/UF00097766

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Nelson Mandela Metropolitan University

8. Mattheus, Jared Cameron. The relationship between sales promotion techniques and consumer off-take and attitude within the SA non-alcoholic ready to drink market.

Degree: Faculty of Business and Economic Sciences, 2016, Nelson Mandela Metropolitan University

 Over the past decade there has been a shift in marketing spend from above the line advertising, to below the line advertising commonly referred to… (more)

Subjects/Keywords: Sales promotion; Consumer behavior; Advertising

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APA (6th Edition):

Mattheus, J. C. (2016). The relationship between sales promotion techniques and consumer off-take and attitude within the SA non-alcoholic ready to drink market. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/11586

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mattheus, Jared Cameron. “The relationship between sales promotion techniques and consumer off-take and attitude within the SA non-alcoholic ready to drink market.” 2016. Thesis, Nelson Mandela Metropolitan University. Accessed October 27, 2020. http://hdl.handle.net/10948/11586.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mattheus, Jared Cameron. “The relationship between sales promotion techniques and consumer off-take and attitude within the SA non-alcoholic ready to drink market.” 2016. Web. 27 Oct 2020.

Vancouver:

Mattheus JC. The relationship between sales promotion techniques and consumer off-take and attitude within the SA non-alcoholic ready to drink market. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2016. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/10948/11586.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mattheus JC. The relationship between sales promotion techniques and consumer off-take and attitude within the SA non-alcoholic ready to drink market. [Thesis]. Nelson Mandela Metropolitan University; 2016. Available from: http://hdl.handle.net/10948/11586

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Addis Ababa University

9. Endres, Ahmed. The effect of advertising and discount on the development of consumer based brand equity: a comparative study of anbessa and ramsey shoe factories .

Degree: 2014, Addis Ababa University

 The purpose of the study was to see the effects of advertising and discount on consumer based brand equity. The research approach was quantitative and… (more)

Subjects/Keywords: Advertising; Sales Promotion; Brand Equity

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APA (6th Edition):

Endres, A. (2014). The effect of advertising and discount on the development of consumer based brand equity: a comparative study of anbessa and ramsey shoe factories . (Thesis). Addis Ababa University. Retrieved from http://etd.aau.edu.et/dspace/handle/123456789/5210

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Endres, Ahmed. “The effect of advertising and discount on the development of consumer based brand equity: a comparative study of anbessa and ramsey shoe factories .” 2014. Thesis, Addis Ababa University. Accessed October 27, 2020. http://etd.aau.edu.et/dspace/handle/123456789/5210.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Endres, Ahmed. “The effect of advertising and discount on the development of consumer based brand equity: a comparative study of anbessa and ramsey shoe factories .” 2014. Web. 27 Oct 2020.

Vancouver:

Endres A. The effect of advertising and discount on the development of consumer based brand equity: a comparative study of anbessa and ramsey shoe factories . [Internet] [Thesis]. Addis Ababa University; 2014. [cited 2020 Oct 27]. Available from: http://etd.aau.edu.et/dspace/handle/123456789/5210.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Endres A. The effect of advertising and discount on the development of consumer based brand equity: a comparative study of anbessa and ramsey shoe factories . [Thesis]. Addis Ababa University; 2014. Available from: http://etd.aau.edu.et/dspace/handle/123456789/5210

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Portsmouth

10. Spear, Sara. Investigating the role and significance of corporate stories in corporate reputation management.

Degree: PhD, 2015, University of Portsmouth

 A recent topic of academic interest within corporate reputation is the use of stories to build reputation. However, there is little empirical research in this… (more)

Subjects/Keywords: 658.8; Marketing, Advertising and Sales

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Spear, S. (2015). Investigating the role and significance of corporate stories in corporate reputation management. (Doctoral Dissertation). University of Portsmouth. Retrieved from https://researchportal.port.ac.uk/portal/en/theses/investigating-the-role-and-significance-of-corporate-stories-in-corporate-reputation-management(9a24deca-8993-4f27-aab0-869ac95076f9).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.655158

Chicago Manual of Style (16th Edition):

Spear, Sara. “Investigating the role and significance of corporate stories in corporate reputation management.” 2015. Doctoral Dissertation, University of Portsmouth. Accessed October 27, 2020. https://researchportal.port.ac.uk/portal/en/theses/investigating-the-role-and-significance-of-corporate-stories-in-corporate-reputation-management(9a24deca-8993-4f27-aab0-869ac95076f9).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.655158.

MLA Handbook (7th Edition):

Spear, Sara. “Investigating the role and significance of corporate stories in corporate reputation management.” 2015. Web. 27 Oct 2020.

Vancouver:

Spear S. Investigating the role and significance of corporate stories in corporate reputation management. [Internet] [Doctoral dissertation]. University of Portsmouth; 2015. [cited 2020 Oct 27]. Available from: https://researchportal.port.ac.uk/portal/en/theses/investigating-the-role-and-significance-of-corporate-stories-in-corporate-reputation-management(9a24deca-8993-4f27-aab0-869ac95076f9).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.655158.

Council of Science Editors:

Spear S. Investigating the role and significance of corporate stories in corporate reputation management. [Doctoral Dissertation]. University of Portsmouth; 2015. Available from: https://researchportal.port.ac.uk/portal/en/theses/investigating-the-role-and-significance-of-corporate-stories-in-corporate-reputation-management(9a24deca-8993-4f27-aab0-869ac95076f9).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.655158


University of Portsmouth

11. Ramlall, Shalini. Improving customer generation by analysing website visitor behaviour.

Degree: PhD, 2011, University of Portsmouth

 This dissertation describes the creation of a new integrated Information Technology (IT) system that assisted in the collection of data about the behaviour of website… (more)

Subjects/Keywords: 381; Marketing, Advertising and Sales

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ramlall, S. (2011). Improving customer generation by analysing website visitor behaviour. (Doctoral Dissertation). University of Portsmouth. Retrieved from https://researchportal.port.ac.uk/portal/en/theses/improving-customer-generation-by-analysing-website-visitor-behaviour(fa907e06-4614-455f-a1fb-25edb7684dfd).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.536124

Chicago Manual of Style (16th Edition):

Ramlall, Shalini. “Improving customer generation by analysing website visitor behaviour.” 2011. Doctoral Dissertation, University of Portsmouth. Accessed October 27, 2020. https://researchportal.port.ac.uk/portal/en/theses/improving-customer-generation-by-analysing-website-visitor-behaviour(fa907e06-4614-455f-a1fb-25edb7684dfd).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.536124.

MLA Handbook (7th Edition):

Ramlall, Shalini. “Improving customer generation by analysing website visitor behaviour.” 2011. Web. 27 Oct 2020.

Vancouver:

Ramlall S. Improving customer generation by analysing website visitor behaviour. [Internet] [Doctoral dissertation]. University of Portsmouth; 2011. [cited 2020 Oct 27]. Available from: https://researchportal.port.ac.uk/portal/en/theses/improving-customer-generation-by-analysing-website-visitor-behaviour(fa907e06-4614-455f-a1fb-25edb7684dfd).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.536124.

Council of Science Editors:

Ramlall S. Improving customer generation by analysing website visitor behaviour. [Doctoral Dissertation]. University of Portsmouth; 2011. Available from: https://researchportal.port.ac.uk/portal/en/theses/improving-customer-generation-by-analysing-website-visitor-behaviour(fa907e06-4614-455f-a1fb-25edb7684dfd).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.536124


University of Portsmouth

12. Chapleo, Chris. An exploration of the concept of branding in the higher education sector.

Degree: PhD, 2011, University of Portsmouth

 My research has concentrated on exploring branding in the university context and in particular on examination of the factors affecting the conceptualisation and management of… (more)

Subjects/Keywords: 658.8; Marketing, Advertising and Sales

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chapleo, C. (2011). An exploration of the concept of branding in the higher education sector. (Doctoral Dissertation). University of Portsmouth. Retrieved from https://researchportal.port.ac.uk/portal/en/theses/an-exploration-of-the-concept-of-branding-in-the-higher-education-sector(52689be4-a481-41b0-9835-565df89fdad2).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.533653

Chicago Manual of Style (16th Edition):

Chapleo, Chris. “An exploration of the concept of branding in the higher education sector.” 2011. Doctoral Dissertation, University of Portsmouth. Accessed October 27, 2020. https://researchportal.port.ac.uk/portal/en/theses/an-exploration-of-the-concept-of-branding-in-the-higher-education-sector(52689be4-a481-41b0-9835-565df89fdad2).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.533653.

MLA Handbook (7th Edition):

Chapleo, Chris. “An exploration of the concept of branding in the higher education sector.” 2011. Web. 27 Oct 2020.

Vancouver:

Chapleo C. An exploration of the concept of branding in the higher education sector. [Internet] [Doctoral dissertation]. University of Portsmouth; 2011. [cited 2020 Oct 27]. Available from: https://researchportal.port.ac.uk/portal/en/theses/an-exploration-of-the-concept-of-branding-in-the-higher-education-sector(52689be4-a481-41b0-9835-565df89fdad2).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.533653.

Council of Science Editors:

Chapleo C. An exploration of the concept of branding in the higher education sector. [Doctoral Dissertation]. University of Portsmouth; 2011. Available from: https://researchportal.port.ac.uk/portal/en/theses/an-exploration-of-the-concept-of-branding-in-the-higher-education-sector(52689be4-a481-41b0-9835-565df89fdad2).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.533653


University of Kentucky

13. Graham, Mary A. THE EFFECT OF PERSONAL SCANDAL ON CELEBRITY ATHLETES AND SHOPPER’S PURCHASE INTENTIONS AND ATTITUDE FAVORABILITY.

Degree: 2012, University of Kentucky

 Athletes have become more than sports professionals; they are million dollar investments for brand images. Businesses worldwide have transitioned old promotional schemes to athlete endorsements… (more)

Subjects/Keywords: Scandal; Endorsement; Reputation; Consumer Intention to Buy; Attitude; Advertising and Promotion Management; Business and Corporate Communications; Fashion Business; Sales and Merchandising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Graham, M. A. (2012). THE EFFECT OF PERSONAL SCANDAL ON CELEBRITY ATHLETES AND SHOPPER’S PURCHASE INTENTIONS AND ATTITUDE FAVORABILITY. (Masters Thesis). University of Kentucky. Retrieved from https://uknowledge.uky.edu/mat_etds/2

Chicago Manual of Style (16th Edition):

Graham, Mary A. “THE EFFECT OF PERSONAL SCANDAL ON CELEBRITY ATHLETES AND SHOPPER’S PURCHASE INTENTIONS AND ATTITUDE FAVORABILITY.” 2012. Masters Thesis, University of Kentucky. Accessed October 27, 2020. https://uknowledge.uky.edu/mat_etds/2.

MLA Handbook (7th Edition):

Graham, Mary A. “THE EFFECT OF PERSONAL SCANDAL ON CELEBRITY ATHLETES AND SHOPPER’S PURCHASE INTENTIONS AND ATTITUDE FAVORABILITY.” 2012. Web. 27 Oct 2020.

Vancouver:

Graham MA. THE EFFECT OF PERSONAL SCANDAL ON CELEBRITY ATHLETES AND SHOPPER’S PURCHASE INTENTIONS AND ATTITUDE FAVORABILITY. [Internet] [Masters thesis]. University of Kentucky; 2012. [cited 2020 Oct 27]. Available from: https://uknowledge.uky.edu/mat_etds/2.

Council of Science Editors:

Graham MA. THE EFFECT OF PERSONAL SCANDAL ON CELEBRITY ATHLETES AND SHOPPER’S PURCHASE INTENTIONS AND ATTITUDE FAVORABILITY. [Masters Thesis]. University of Kentucky; 2012. Available from: https://uknowledge.uky.edu/mat_etds/2


NSYSU

14. Yang, Ya-ting. Internet search query, Advertising and the firm performance.

Degree: Master, Finance, 2014, NSYSU

 This paper discusses the influence of internet search queries and advertising on firm performance, in order to explore whether there are differences when the states… (more)

Subjects/Keywords: sales; SVI; advertising; Internet search query

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yang, Y. (2014). Internet search query, Advertising and the firm performance. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0611114-002738

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Yang, Ya-ting. “Internet search query, Advertising and the firm performance.” 2014. Thesis, NSYSU. Accessed October 27, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0611114-002738.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Yang, Ya-ting. “Internet search query, Advertising and the firm performance.” 2014. Web. 27 Oct 2020.

Vancouver:

Yang Y. Internet search query, Advertising and the firm performance. [Internet] [Thesis]. NSYSU; 2014. [cited 2020 Oct 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0611114-002738.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yang Y. Internet search query, Advertising and the firm performance. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0611114-002738

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Portsmouth

15. Simms, Christopher Don. An analysis of the management of packaging within new product development : an investigation in the UK food and drinks sectors.

Degree: PhD, 2012, University of Portsmouth

 Packaging plays a key role in product success within the highly competitive food and drinks sectors of the Fast Moving Consumer Goods (FMCG) industry. However,… (more)

Subjects/Keywords: 664.09; Human Resources; Marketing, Advertising and Sales

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APA (6th Edition):

Simms, C. D. (2012). An analysis of the management of packaging within new product development : an investigation in the UK food and drinks sectors. (Doctoral Dissertation). University of Portsmouth. Retrieved from https://researchportal.port.ac.uk/portal/en/theses/an-analysis-of-the-management-of-packaging-within-new-product-development(03da77f3-bb88-4ea9-bf67-1f72b0b9f8f9).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.588620

Chicago Manual of Style (16th Edition):

Simms, Christopher Don. “An analysis of the management of packaging within new product development : an investigation in the UK food and drinks sectors.” 2012. Doctoral Dissertation, University of Portsmouth. Accessed October 27, 2020. https://researchportal.port.ac.uk/portal/en/theses/an-analysis-of-the-management-of-packaging-within-new-product-development(03da77f3-bb88-4ea9-bf67-1f72b0b9f8f9).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.588620.

MLA Handbook (7th Edition):

Simms, Christopher Don. “An analysis of the management of packaging within new product development : an investigation in the UK food and drinks sectors.” 2012. Web. 27 Oct 2020.

Vancouver:

Simms CD. An analysis of the management of packaging within new product development : an investigation in the UK food and drinks sectors. [Internet] [Doctoral dissertation]. University of Portsmouth; 2012. [cited 2020 Oct 27]. Available from: https://researchportal.port.ac.uk/portal/en/theses/an-analysis-of-the-management-of-packaging-within-new-product-development(03da77f3-bb88-4ea9-bf67-1f72b0b9f8f9).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.588620.

Council of Science Editors:

Simms CD. An analysis of the management of packaging within new product development : an investigation in the UK food and drinks sectors. [Doctoral Dissertation]. University of Portsmouth; 2012. Available from: https://researchportal.port.ac.uk/portal/en/theses/an-analysis-of-the-management-of-packaging-within-new-product-development(03da77f3-bb88-4ea9-bf67-1f72b0b9f8f9).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.588620


University of Portsmouth

16. Hagag, Wegdan. The E-Cultural Adaption Framework (E-CAF) : adapting the local travel interface for Egyptian consumers.

Degree: PhD, 2011, University of Portsmouth

 Although the Internet has become a global medium, which companies use to access individuals worldwide, it is argued in this thesis that cultural issues still… (more)

Subjects/Keywords: 381; Human Resources; Marketing, Advertising and Sales

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hagag, W. (2011). The E-Cultural Adaption Framework (E-CAF) : adapting the local travel interface for Egyptian consumers. (Doctoral Dissertation). University of Portsmouth. Retrieved from https://researchportal.port.ac.uk/portal/en/theses/the-ecultural-adaption-framework-ecaf(67ee0172-d62c-4b13-8bef-55169df78742).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.538729

Chicago Manual of Style (16th Edition):

Hagag, Wegdan. “The E-Cultural Adaption Framework (E-CAF) : adapting the local travel interface for Egyptian consumers.” 2011. Doctoral Dissertation, University of Portsmouth. Accessed October 27, 2020. https://researchportal.port.ac.uk/portal/en/theses/the-ecultural-adaption-framework-ecaf(67ee0172-d62c-4b13-8bef-55169df78742).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.538729.

MLA Handbook (7th Edition):

Hagag, Wegdan. “The E-Cultural Adaption Framework (E-CAF) : adapting the local travel interface for Egyptian consumers.” 2011. Web. 27 Oct 2020.

Vancouver:

Hagag W. The E-Cultural Adaption Framework (E-CAF) : adapting the local travel interface for Egyptian consumers. [Internet] [Doctoral dissertation]. University of Portsmouth; 2011. [cited 2020 Oct 27]. Available from: https://researchportal.port.ac.uk/portal/en/theses/the-ecultural-adaption-framework-ecaf(67ee0172-d62c-4b13-8bef-55169df78742).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.538729.

Council of Science Editors:

Hagag W. The E-Cultural Adaption Framework (E-CAF) : adapting the local travel interface for Egyptian consumers. [Doctoral Dissertation]. University of Portsmouth; 2011. Available from: https://researchportal.port.ac.uk/portal/en/theses/the-ecultural-adaption-framework-ecaf(67ee0172-d62c-4b13-8bef-55169df78742).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.538729


Michigan State University

17. Steinruck, Howard Cooper. Eleven case studies in broadcasting sales based on actual station problems.

Degree: MA, Dept. of Television and Radio, 1971, Michigan State University

Subjects/Keywords: Sales promotion; Advertising

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APA (6th Edition):

Steinruck, H. C. (1971). Eleven case studies in broadcasting sales based on actual station problems. (Masters Thesis). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:15145

Chicago Manual of Style (16th Edition):

Steinruck, Howard Cooper. “Eleven case studies in broadcasting sales based on actual station problems.” 1971. Masters Thesis, Michigan State University. Accessed October 27, 2020. http://etd.lib.msu.edu/islandora/object/etd:15145.

MLA Handbook (7th Edition):

Steinruck, Howard Cooper. “Eleven case studies in broadcasting sales based on actual station problems.” 1971. Web. 27 Oct 2020.

Vancouver:

Steinruck HC. Eleven case studies in broadcasting sales based on actual station problems. [Internet] [Masters thesis]. Michigan State University; 1971. [cited 2020 Oct 27]. Available from: http://etd.lib.msu.edu/islandora/object/etd:15145.

Council of Science Editors:

Steinruck HC. Eleven case studies in broadcasting sales based on actual station problems. [Masters Thesis]. Michigan State University; 1971. Available from: http://etd.lib.msu.edu/islandora/object/etd:15145


University of KwaZulu-Natal

18. Koopman, Aaron Owen. Students’ perceptions on the effectiveness of product placements: a case study of a private higher education institution in Durban.

Degree: 2017, University of KwaZulu-Natal

 The development of technology has changed the way in which business is practiced and has had a profound impact on marketing and advertising. Organisations and… (more)

Subjects/Keywords: Product placements.; Sales promotions.; Traditional advertising.; Sponsorships.; Advertising.; Social media.; Digital advertising.

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APA (6th Edition):

Koopman, A. O. (2017). Students’ perceptions on the effectiveness of product placements: a case study of a private higher education institution in Durban. (Thesis). University of KwaZulu-Natal. Retrieved from https://researchspace.ukzn.ac.za/handle/10413/17964

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Koopman, Aaron Owen. “Students’ perceptions on the effectiveness of product placements: a case study of a private higher education institution in Durban.” 2017. Thesis, University of KwaZulu-Natal. Accessed October 27, 2020. https://researchspace.ukzn.ac.za/handle/10413/17964.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Koopman, Aaron Owen. “Students’ perceptions on the effectiveness of product placements: a case study of a private higher education institution in Durban.” 2017. Web. 27 Oct 2020.

Vancouver:

Koopman AO. Students’ perceptions on the effectiveness of product placements: a case study of a private higher education institution in Durban. [Internet] [Thesis]. University of KwaZulu-Natal; 2017. [cited 2020 Oct 27]. Available from: https://researchspace.ukzn.ac.za/handle/10413/17964.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Koopman AO. Students’ perceptions on the effectiveness of product placements: a case study of a private higher education institution in Durban. [Thesis]. University of KwaZulu-Natal; 2017. Available from: https://researchspace.ukzn.ac.za/handle/10413/17964

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Hong Kong University of Science and Technology

19. Shi, Yang MARK. Two essays on television advertising.

Degree: 2015, Hong Kong University of Science and Technology

 Essay One: Modeling Advertisers’ Willingness to Pay (WTP) in TV Commercial Slot Selling Auctions This paper uncovers advertisers’ underlying willingness to pay (WTP) in HK… (more)

Subjects/Keywords: Television advertising ; Willingness to pay

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APA (6th Edition):

Shi, Y. M. (2015). Two essays on television advertising. (Thesis). Hong Kong University of Science and Technology. Retrieved from http://repository.ust.hk/ir/Record/1783.1-92281 ; https://doi.org/10.14711/thesis-b1514971 ; http://repository.ust.hk/ir/bitstream/1783.1-92281/1/th_redirect.html

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Shi, Yang MARK. “Two essays on television advertising.” 2015. Thesis, Hong Kong University of Science and Technology. Accessed October 27, 2020. http://repository.ust.hk/ir/Record/1783.1-92281 ; https://doi.org/10.14711/thesis-b1514971 ; http://repository.ust.hk/ir/bitstream/1783.1-92281/1/th_redirect.html.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Shi, Yang MARK. “Two essays on television advertising.” 2015. Web. 27 Oct 2020.

Vancouver:

Shi YM. Two essays on television advertising. [Internet] [Thesis]. Hong Kong University of Science and Technology; 2015. [cited 2020 Oct 27]. Available from: http://repository.ust.hk/ir/Record/1783.1-92281 ; https://doi.org/10.14711/thesis-b1514971 ; http://repository.ust.hk/ir/bitstream/1783.1-92281/1/th_redirect.html.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Shi YM. Two essays on television advertising. [Thesis]. Hong Kong University of Science and Technology; 2015. Available from: http://repository.ust.hk/ir/Record/1783.1-92281 ; https://doi.org/10.14711/thesis-b1514971 ; http://repository.ust.hk/ir/bitstream/1783.1-92281/1/th_redirect.html

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of KwaZulu-Natal

20. Anieto, Anthony Francis Tochukwu. A comparative study on the use of country’s import CIF/FOB ratios to measure international transport costs.

Degree: 2015, University of KwaZulu-Natal

 This study examines the use of a country’s import cif/fob ratios (import ad valorem shipping costs) as a measure for international transport costs. The study… (more)

Subjects/Keywords: International transport costs.; Ratios to measure.; Comparative study.; Import CIF/FOB ratios.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Anieto, A. F. T. (2015). A comparative study on the use of country’s import CIF/FOB ratios to measure international transport costs. (Thesis). University of KwaZulu-Natal. Retrieved from https://researchspace.ukzn.ac.za/handle/10413/17642

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Anieto, Anthony Francis Tochukwu. “A comparative study on the use of country’s import CIF/FOB ratios to measure international transport costs.” 2015. Thesis, University of KwaZulu-Natal. Accessed October 27, 2020. https://researchspace.ukzn.ac.za/handle/10413/17642.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Anieto, Anthony Francis Tochukwu. “A comparative study on the use of country’s import CIF/FOB ratios to measure international transport costs.” 2015. Web. 27 Oct 2020.

Vancouver:

Anieto AFT. A comparative study on the use of country’s import CIF/FOB ratios to measure international transport costs. [Internet] [Thesis]. University of KwaZulu-Natal; 2015. [cited 2020 Oct 27]. Available from: https://researchspace.ukzn.ac.za/handle/10413/17642.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Anieto AFT. A comparative study on the use of country’s import CIF/FOB ratios to measure international transport costs. [Thesis]. University of KwaZulu-Natal; 2015. Available from: https://researchspace.ukzn.ac.za/handle/10413/17642

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Nelson Mandela Metropolitan University

21. Gerwel, Ettienne. Improving the sales success at Avusa Publishing Eastern Cape.

Degree: MBA, Faculty of Business and Economic Sciences, 2010, Nelson Mandela Metropolitan University

 Avusa Publishing (East Cape) (APEC) publishes several of the oldest and best known newspaper products in the Eastern Cape. The Eastern Province Herald is currently… (more)

Subjects/Keywords: Sales management  – South Africa; Advertising, Newspaper  – South Africa; Selling

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Gerwel, E. (2010). Improving the sales success at Avusa Publishing Eastern Cape. (Masters Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/1453

Chicago Manual of Style (16th Edition):

Gerwel, Ettienne. “Improving the sales success at Avusa Publishing Eastern Cape.” 2010. Masters Thesis, Nelson Mandela Metropolitan University. Accessed October 27, 2020. http://hdl.handle.net/10948/1453.

MLA Handbook (7th Edition):

Gerwel, Ettienne. “Improving the sales success at Avusa Publishing Eastern Cape.” 2010. Web. 27 Oct 2020.

Vancouver:

Gerwel E. Improving the sales success at Avusa Publishing Eastern Cape. [Internet] [Masters thesis]. Nelson Mandela Metropolitan University; 2010. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/10948/1453.

Council of Science Editors:

Gerwel E. Improving the sales success at Avusa Publishing Eastern Cape. [Masters Thesis]. Nelson Mandela Metropolitan University; 2010. Available from: http://hdl.handle.net/10948/1453


Penn State University

22. Shi, Huanhuan. essays on causal analysis of strategic marketing decisions.

Degree: 2016, Penn State University

 In this dissertation, I seek to contribute to marketing literature by revealing new insights in two substantive domains, advertising spending disclosure and customer assignment strategies.… (more)

Subjects/Keywords: causal analysis; marketing strategy; advertising expense; voluntary disclosure; sales force departure

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APA (6th Edition):

Shi, H. (2016). essays on causal analysis of strategic marketing decisions. (Thesis). Penn State University. Retrieved from https://submit-etda.libraries.psu.edu/catalog/28684

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Shi, Huanhuan. “essays on causal analysis of strategic marketing decisions.” 2016. Thesis, Penn State University. Accessed October 27, 2020. https://submit-etda.libraries.psu.edu/catalog/28684.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Shi, Huanhuan. “essays on causal analysis of strategic marketing decisions.” 2016. Web. 27 Oct 2020.

Vancouver:

Shi H. essays on causal analysis of strategic marketing decisions. [Internet] [Thesis]. Penn State University; 2016. [cited 2020 Oct 27]. Available from: https://submit-etda.libraries.psu.edu/catalog/28684.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Shi H. essays on causal analysis of strategic marketing decisions. [Thesis]. Penn State University; 2016. Available from: https://submit-etda.libraries.psu.edu/catalog/28684

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Portsmouth

23. Li, Cui. Social capital in an online brand community : Volkswagen in China.

Degree: PhD, 2013, University of Portsmouth

 Over the past ten years, mainly as a result of developments in digital technology and social media, academics and practitioners have become more interested in… (more)

Subjects/Keywords: 658.8; Business and Management; Human Resources; Marketing, Advertising and Sales

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APA (6th Edition):

Li, C. (2013). Social capital in an online brand community : Volkswagen in China. (Doctoral Dissertation). University of Portsmouth. Retrieved from https://researchportal.port.ac.uk/portal/en/theses/social-capital-in-an-online-brand-community(274db464-6dc7-43cb-b1bc-375ffaba1b35).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.588641

Chicago Manual of Style (16th Edition):

Li, Cui. “Social capital in an online brand community : Volkswagen in China.” 2013. Doctoral Dissertation, University of Portsmouth. Accessed October 27, 2020. https://researchportal.port.ac.uk/portal/en/theses/social-capital-in-an-online-brand-community(274db464-6dc7-43cb-b1bc-375ffaba1b35).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.588641.

MLA Handbook (7th Edition):

Li, Cui. “Social capital in an online brand community : Volkswagen in China.” 2013. Web. 27 Oct 2020.

Vancouver:

Li C. Social capital in an online brand community : Volkswagen in China. [Internet] [Doctoral dissertation]. University of Portsmouth; 2013. [cited 2020 Oct 27]. Available from: https://researchportal.port.ac.uk/portal/en/theses/social-capital-in-an-online-brand-community(274db464-6dc7-43cb-b1bc-375ffaba1b35).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.588641.

Council of Science Editors:

Li C. Social capital in an online brand community : Volkswagen in China. [Doctoral Dissertation]. University of Portsmouth; 2013. Available from: https://researchportal.port.ac.uk/portal/en/theses/social-capital-in-an-online-brand-community(274db464-6dc7-43cb-b1bc-375ffaba1b35).html ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.588641

24. Khoshghadam, Leila. Essay 1: How We Feel: The Role of Macro-Economic Sentiment in Advertising Spending-Sales Relationship; Essay 2: It Was the Best of Times; It Was the Worst of Times: The Effect of Emotional Uncertainty and Arousal on Healthy Food Choices.

Degree: PhD, Marketing, 2020, Old Dominion University

  Essay 1: Controversies regarding the advertising spending-sales relationship have spawned many studies in marketing. Previous research on macroeconomic influencers of this relationship has focused… (more)

Subjects/Keywords: Advertising; Macroeconomic; Sales; Sentiment; Uncertainty; Unhealthy consumption; Economic Theory; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Khoshghadam, L. (2020). Essay 1: How We Feel: The Role of Macro-Economic Sentiment in Advertising Spending-Sales Relationship; Essay 2: It Was the Best of Times; It Was the Worst of Times: The Effect of Emotional Uncertainty and Arousal on Healthy Food Choices. (Doctoral Dissertation). Old Dominion University. Retrieved from 9798607358013 ; https://digitalcommons.odu.edu/businessadministration_etds/129

Chicago Manual of Style (16th Edition):

Khoshghadam, Leila. “Essay 1: How We Feel: The Role of Macro-Economic Sentiment in Advertising Spending-Sales Relationship; Essay 2: It Was the Best of Times; It Was the Worst of Times: The Effect of Emotional Uncertainty and Arousal on Healthy Food Choices.” 2020. Doctoral Dissertation, Old Dominion University. Accessed October 27, 2020. 9798607358013 ; https://digitalcommons.odu.edu/businessadministration_etds/129.

MLA Handbook (7th Edition):

Khoshghadam, Leila. “Essay 1: How We Feel: The Role of Macro-Economic Sentiment in Advertising Spending-Sales Relationship; Essay 2: It Was the Best of Times; It Was the Worst of Times: The Effect of Emotional Uncertainty and Arousal on Healthy Food Choices.” 2020. Web. 27 Oct 2020.

Vancouver:

Khoshghadam L. Essay 1: How We Feel: The Role of Macro-Economic Sentiment in Advertising Spending-Sales Relationship; Essay 2: It Was the Best of Times; It Was the Worst of Times: The Effect of Emotional Uncertainty and Arousal on Healthy Food Choices. [Internet] [Doctoral dissertation]. Old Dominion University; 2020. [cited 2020 Oct 27]. Available from: 9798607358013 ; https://digitalcommons.odu.edu/businessadministration_etds/129.

Council of Science Editors:

Khoshghadam L. Essay 1: How We Feel: The Role of Macro-Economic Sentiment in Advertising Spending-Sales Relationship; Essay 2: It Was the Best of Times; It Was the Worst of Times: The Effect of Emotional Uncertainty and Arousal on Healthy Food Choices. [Doctoral Dissertation]. Old Dominion University; 2020. Available from: 9798607358013 ; https://digitalcommons.odu.edu/businessadministration_etds/129


Brno University of Technology

25. Pelikán, Rostislav. Analýza vybrané firmy pomocí časových řad: Analysis of a Selected Company Using Time Series.

Degree: 2019, Brno University of Technology

 Bachelor thesis is focused on the analysis, including assessment of the financial health of companies selected using time series. The theoretical part deals with the… (more)

Subjects/Keywords: regresní analýza; finanční ukazatelé; časové řady; tržby; doporučené hodnoty; regression analysis; financial ratios; time series; sales; recommended values

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pelikán, R. (2019). Analýza vybrané firmy pomocí časových řad: Analysis of a Selected Company Using Time Series. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/27863

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pelikán, Rostislav. “Analýza vybrané firmy pomocí časových řad: Analysis of a Selected Company Using Time Series.” 2019. Thesis, Brno University of Technology. Accessed October 27, 2020. http://hdl.handle.net/11012/27863.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pelikán, Rostislav. “Analýza vybrané firmy pomocí časových řad: Analysis of a Selected Company Using Time Series.” 2019. Web. 27 Oct 2020.

Vancouver:

Pelikán R. Analýza vybrané firmy pomocí časových řad: Analysis of a Selected Company Using Time Series. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/11012/27863.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pelikán R. Analýza vybrané firmy pomocí časových řad: Analysis of a Selected Company Using Time Series. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/27863

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Penn State University

26. Applequist, Janelle. A Mixed-methods Approach Toward Primetime Television Direct-to-consumer Advertising: Pharmaceutical Fetishism and Critical Analyses of the Commercial Discourse of Health Care.

Degree: 2015, Penn State University

 Direct-to-consumer advertising (DTCA) includes any promotional materials (i.e., print advertisements, televised ads, websites, etc.) for prescription drugs that target a consumer audience. Brand association with… (more)

Subjects/Keywords: Direct-to-Consumer Advertising; DTCA; pharmaceutical advertising; critical advertising studies; pharmaceutical fetishism

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APA (6th Edition):

Applequist, J. (2015). A Mixed-methods Approach Toward Primetime Television Direct-to-consumer Advertising: Pharmaceutical Fetishism and Critical Analyses of the Commercial Discourse of Health Care. (Thesis). Penn State University. Retrieved from https://submit-etda.libraries.psu.edu/catalog/23847

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Applequist, Janelle. “A Mixed-methods Approach Toward Primetime Television Direct-to-consumer Advertising: Pharmaceutical Fetishism and Critical Analyses of the Commercial Discourse of Health Care.” 2015. Thesis, Penn State University. Accessed October 27, 2020. https://submit-etda.libraries.psu.edu/catalog/23847.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Applequist, Janelle. “A Mixed-methods Approach Toward Primetime Television Direct-to-consumer Advertising: Pharmaceutical Fetishism and Critical Analyses of the Commercial Discourse of Health Care.” 2015. Web. 27 Oct 2020.

Vancouver:

Applequist J. A Mixed-methods Approach Toward Primetime Television Direct-to-consumer Advertising: Pharmaceutical Fetishism and Critical Analyses of the Commercial Discourse of Health Care. [Internet] [Thesis]. Penn State University; 2015. [cited 2020 Oct 27]. Available from: https://submit-etda.libraries.psu.edu/catalog/23847.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Applequist J. A Mixed-methods Approach Toward Primetime Television Direct-to-consumer Advertising: Pharmaceutical Fetishism and Critical Analyses of the Commercial Discourse of Health Care. [Thesis]. Penn State University; 2015. Available from: https://submit-etda.libraries.psu.edu/catalog/23847

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Minnesota

27. Darmawan, Ida. Unbranded Vs. Branded Direct-To-Consumer Advertising (Dtca) Using Social Media Influencers: Examining The Effects Of Message Type And Disclosure.

Degree: MA, Mass Communication, 2020, University of Minnesota

 Social media influencer (SMI) advertising is a recent tactic conducted by pharmaceutical companies to promote a disease or a prescription drug directly to consumers. This… (more)

Subjects/Keywords: direct-to-consumer advertising; drug advertising; influencer marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Darmawan, I. (2020). Unbranded Vs. Branded Direct-To-Consumer Advertising (Dtca) Using Social Media Influencers: Examining The Effects Of Message Type And Disclosure. (Masters Thesis). University of Minnesota. Retrieved from http://hdl.handle.net/11299/214985

Chicago Manual of Style (16th Edition):

Darmawan, Ida. “Unbranded Vs. Branded Direct-To-Consumer Advertising (Dtca) Using Social Media Influencers: Examining The Effects Of Message Type And Disclosure.” 2020. Masters Thesis, University of Minnesota. Accessed October 27, 2020. http://hdl.handle.net/11299/214985.

MLA Handbook (7th Edition):

Darmawan, Ida. “Unbranded Vs. Branded Direct-To-Consumer Advertising (Dtca) Using Social Media Influencers: Examining The Effects Of Message Type And Disclosure.” 2020. Web. 27 Oct 2020.

Vancouver:

Darmawan I. Unbranded Vs. Branded Direct-To-Consumer Advertising (Dtca) Using Social Media Influencers: Examining The Effects Of Message Type And Disclosure. [Internet] [Masters thesis]. University of Minnesota; 2020. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/11299/214985.

Council of Science Editors:

Darmawan I. Unbranded Vs. Branded Direct-To-Consumer Advertising (Dtca) Using Social Media Influencers: Examining The Effects Of Message Type And Disclosure. [Masters Thesis]. University of Minnesota; 2020. Available from: http://hdl.handle.net/11299/214985


Michigan State University

28. Stack, Robert Thomas. Comparative advertising : a determination of effects.

Degree: PhD, Department of Marketing and Transportation Administration, 1978, Michigan State University

Subjects/Keywords: Comparative advertising – Evaluation; Advertising – Evaluation; Sales promotion

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Stack, R. T. (1978). Comparative advertising : a determination of effects. (Doctoral Dissertation). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:41910

Chicago Manual of Style (16th Edition):

Stack, Robert Thomas. “Comparative advertising : a determination of effects.” 1978. Doctoral Dissertation, Michigan State University. Accessed October 27, 2020. http://etd.lib.msu.edu/islandora/object/etd:41910.

MLA Handbook (7th Edition):

Stack, Robert Thomas. “Comparative advertising : a determination of effects.” 1978. Web. 27 Oct 2020.

Vancouver:

Stack RT. Comparative advertising : a determination of effects. [Internet] [Doctoral dissertation]. Michigan State University; 1978. [cited 2020 Oct 27]. Available from: http://etd.lib.msu.edu/islandora/object/etd:41910.

Council of Science Editors:

Stack RT. Comparative advertising : a determination of effects. [Doctoral Dissertation]. Michigan State University; 1978. Available from: http://etd.lib.msu.edu/islandora/object/etd:41910


Brno University of Technology

29. Králová, Kateřina. Podpora prodeje a reklama minipivovaru: Sales promotion and advertising of microbrewery.

Degree: 2020, Brno University of Technology

 The bachelor thesis aims on the marketing communication of Brněnská pivovarnická společnost s.r.o. focusing on sales promotion and advertising. The theoretical part deals with marketing,… (more)

Subjects/Keywords: marketing; marketingová komunikace; podpora prodeje; reklama; minipivovar; marketing; marketing communication; sales promotion; advertising; microbrewery

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Králová, K. (2020). Podpora prodeje a reklama minipivovaru: Sales promotion and advertising of microbrewery. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/193198

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Králová, Kateřina. “Podpora prodeje a reklama minipivovaru: Sales promotion and advertising of microbrewery.” 2020. Thesis, Brno University of Technology. Accessed October 27, 2020. http://hdl.handle.net/11012/193198.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Králová, Kateřina. “Podpora prodeje a reklama minipivovaru: Sales promotion and advertising of microbrewery.” 2020. Web. 27 Oct 2020.

Vancouver:

Králová K. Podpora prodeje a reklama minipivovaru: Sales promotion and advertising of microbrewery. [Internet] [Thesis]. Brno University of Technology; 2020. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/11012/193198.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Králová K. Podpora prodeje a reklama minipivovaru: Sales promotion and advertising of microbrewery. [Thesis]. Brno University of Technology; 2020. Available from: http://hdl.handle.net/11012/193198

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


North-West University

30. Davis, Catharina Helena. The formation of a union for salespersonnel in South Africa / C.H. Davis .

Degree: 2009, North-West University

 A representative body such as a trade union, workplace forum or an organisation that specifically handles disputes that may arise from unilateral decisions that are… (more)

Subjects/Keywords: Trade union for sales people; Culture of the organisation; Values; Attitudes; Behaviour; Outdoor advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Davis, C. H. (2009). The formation of a union for salespersonnel in South Africa / C.H. Davis . (Thesis). North-West University. Retrieved from http://hdl.handle.net/10394/4779

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Davis, Catharina Helena. “The formation of a union for salespersonnel in South Africa / C.H. Davis .” 2009. Thesis, North-West University. Accessed October 27, 2020. http://hdl.handle.net/10394/4779.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Davis, Catharina Helena. “The formation of a union for salespersonnel in South Africa / C.H. Davis .” 2009. Web. 27 Oct 2020.

Vancouver:

Davis CH. The formation of a union for salespersonnel in South Africa / C.H. Davis . [Internet] [Thesis]. North-West University; 2009. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/10394/4779.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Davis CH. The formation of a union for salespersonnel in South Africa / C.H. Davis . [Thesis]. North-West University; 2009. Available from: http://hdl.handle.net/10394/4779

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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