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You searched for subject:(Advertising research). Showing records 1 – 30 of 232 total matches.

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University of Florida

1. Song, Doori. Effects of Goal Compatibility Matching Consumer Motivations and Advertising Appeals.

Degree: PhD, Mass Communication - Journalism and Communications, 2013, University of Florida

 This study examines theinteractions between consumers’ regulatory focuses and the types of appeals ontheir evaluations of advertisements, products and purchase intentions.Specifically, the study expects that… (more)

Subjects/Keywords: Advertising campaigns; Advertising research; Advertising restrictions; Consumer advertising; Consumer information; Consumer motivation; Consumer research; Motivation; Motivation research; Regulatory theory; advertising  – motivation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Song, D. (2013). Effects of Goal Compatibility Matching Consumer Motivations and Advertising Appeals. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0045653

Chicago Manual of Style (16th Edition):

Song, Doori. “Effects of Goal Compatibility Matching Consumer Motivations and Advertising Appeals.” 2013. Doctoral Dissertation, University of Florida. Accessed October 26, 2020. https://ufdc.ufl.edu/UFE0045653.

MLA Handbook (7th Edition):

Song, Doori. “Effects of Goal Compatibility Matching Consumer Motivations and Advertising Appeals.” 2013. Web. 26 Oct 2020.

Vancouver:

Song D. Effects of Goal Compatibility Matching Consumer Motivations and Advertising Appeals. [Internet] [Doctoral dissertation]. University of Florida; 2013. [cited 2020 Oct 26]. Available from: https://ufdc.ufl.edu/UFE0045653.

Council of Science Editors:

Song D. Effects of Goal Compatibility Matching Consumer Motivations and Advertising Appeals. [Doctoral Dissertation]. University of Florida; 2013. Available from: https://ufdc.ufl.edu/UFE0045653


University of Texas – Austin

2. Lee, Byung-kwan. The effects of product knowledge on product memory and evaluation in competitive versus non-competitive ad context: with the item-specific and relational processing framework.

Degree: PhD, Advertising, 2004, University of Texas – Austin

Research evidence suggests that the combined presence of item-specific (target brand information) and relational (competing brand information) encoding is necessary to induce higher memory performance… (more)

Subjects/Keywords: Advertising – Research

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APA (6th Edition):

Lee, B. (2004). The effects of product knowledge on product memory and evaluation in competitive versus non-competitive ad context: with the item-specific and relational processing framework. (Doctoral Dissertation). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/1351

Chicago Manual of Style (16th Edition):

Lee, Byung-kwan. “The effects of product knowledge on product memory and evaluation in competitive versus non-competitive ad context: with the item-specific and relational processing framework.” 2004. Doctoral Dissertation, University of Texas – Austin. Accessed October 26, 2020. http://hdl.handle.net/2152/1351.

MLA Handbook (7th Edition):

Lee, Byung-kwan. “The effects of product knowledge on product memory and evaluation in competitive versus non-competitive ad context: with the item-specific and relational processing framework.” 2004. Web. 26 Oct 2020.

Vancouver:

Lee B. The effects of product knowledge on product memory and evaluation in competitive versus non-competitive ad context: with the item-specific and relational processing framework. [Internet] [Doctoral dissertation]. University of Texas – Austin; 2004. [cited 2020 Oct 26]. Available from: http://hdl.handle.net/2152/1351.

Council of Science Editors:

Lee B. The effects of product knowledge on product memory and evaluation in competitive versus non-competitive ad context: with the item-specific and relational processing framework. [Doctoral Dissertation]. University of Texas – Austin; 2004. Available from: http://hdl.handle.net/2152/1351


University of Johannesburg

3. Overton, Nerina. Die rol van verbruikersoriëntasie in die gekommunikeerde effekte van advertensies.

Degree: 2015, University of Johannesburg

D.Phil.

The purpose of this study was to investigate the role of the cognitive orientation in consumer behaviour, and thereby move towards a consumer-oriented context… (more)

Subjects/Keywords: Advertising; Consumers - Psychology; Advertising - Research; Advertising - Psychological aspects; Consumers

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APA (6th Edition):

Overton, N. (2015). Die rol van verbruikersoriëntasie in die gekommunikeerde effekte van advertensies. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/13381

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Overton, Nerina. “Die rol van verbruikersoriëntasie in die gekommunikeerde effekte van advertensies.” 2015. Thesis, University of Johannesburg. Accessed October 26, 2020. http://hdl.handle.net/10210/13381.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Overton, Nerina. “Die rol van verbruikersoriëntasie in die gekommunikeerde effekte van advertensies.” 2015. Web. 26 Oct 2020.

Vancouver:

Overton N. Die rol van verbruikersoriëntasie in die gekommunikeerde effekte van advertensies. [Internet] [Thesis]. University of Johannesburg; 2015. [cited 2020 Oct 26]. Available from: http://hdl.handle.net/10210/13381.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Overton N. Die rol van verbruikersoriëntasie in die gekommunikeerde effekte van advertensies. [Thesis]. University of Johannesburg; 2015. Available from: http://hdl.handle.net/10210/13381

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Rochester Institute of Technology

4. Zhang, Mingyue. The Effectiveness of Covert vs. Overt Brand Visibility in Video Advertising.

Degree: MS, School of Photographic Arts and Sciences (CAD), 2020, Rochester Institute of Technology

  This research is a mixed-methods (qualitative and quantitative) and semi-structured (survey and interview) study on the effectiveness of covert vs. overt commercials towards the… (more)

Subjects/Keywords: Research; Covert commercials; Overt commercials; Video advertising; AIDA; Advertising skepticism

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APA (6th Edition):

Zhang, M. (2020). The Effectiveness of Covert vs. Overt Brand Visibility in Video Advertising. (Masters Thesis). Rochester Institute of Technology. Retrieved from https://scholarworks.rit.edu/theses/10570

Chicago Manual of Style (16th Edition):

Zhang, Mingyue. “The Effectiveness of Covert vs. Overt Brand Visibility in Video Advertising.” 2020. Masters Thesis, Rochester Institute of Technology. Accessed October 26, 2020. https://scholarworks.rit.edu/theses/10570.

MLA Handbook (7th Edition):

Zhang, Mingyue. “The Effectiveness of Covert vs. Overt Brand Visibility in Video Advertising.” 2020. Web. 26 Oct 2020.

Vancouver:

Zhang M. The Effectiveness of Covert vs. Overt Brand Visibility in Video Advertising. [Internet] [Masters thesis]. Rochester Institute of Technology; 2020. [cited 2020 Oct 26]. Available from: https://scholarworks.rit.edu/theses/10570.

Council of Science Editors:

Zhang M. The Effectiveness of Covert vs. Overt Brand Visibility in Video Advertising. [Masters Thesis]. Rochester Institute of Technology; 2020. Available from: https://scholarworks.rit.edu/theses/10570


University of Georgia

5. Lee, Hyunjoo. Television political advertising in the 2002 Korean presidential campaign.

Degree: 2014, University of Georgia

 The purpose of this study is to explore the positioning strategies of opposition candidates in television political advertising. Advertising message strategies of opposition candidates were… (more)

Subjects/Keywords: Television Political Advertising; Negative/Attack Advertising; Election Campagin; Research Methods; Americanization

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APA (6th Edition):

Lee, H. (2014). Television political advertising in the 2002 Korean presidential campaign. (Thesis). University of Georgia. Retrieved from http://hdl.handle.net/10724/21561

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lee, Hyunjoo. “Television political advertising in the 2002 Korean presidential campaign.” 2014. Thesis, University of Georgia. Accessed October 26, 2020. http://hdl.handle.net/10724/21561.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lee, Hyunjoo. “Television political advertising in the 2002 Korean presidential campaign.” 2014. Web. 26 Oct 2020.

Vancouver:

Lee H. Television political advertising in the 2002 Korean presidential campaign. [Internet] [Thesis]. University of Georgia; 2014. [cited 2020 Oct 26]. Available from: http://hdl.handle.net/10724/21561.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lee H. Television political advertising in the 2002 Korean presidential campaign. [Thesis]. University of Georgia; 2014. Available from: http://hdl.handle.net/10724/21561

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Queens University

6. Meneley, Barbara. Unsettling the Last Best West: Restorying Settler Imaginaries .

Degree: Cultural Studies, 2015, Queens University

 My doctoral project is a study of how art was used in the promotion and dissemination of colonial ideologies and in the recruitment of settlers… (more)

Subjects/Keywords: practice-based research ; anticolonialism ; colonial immigration advertising

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APA (6th Edition):

Meneley, B. (2015). Unsettling the Last Best West: Restorying Settler Imaginaries . (Thesis). Queens University. Retrieved from http://hdl.handle.net/1974/13751

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Meneley, Barbara. “Unsettling the Last Best West: Restorying Settler Imaginaries .” 2015. Thesis, Queens University. Accessed October 26, 2020. http://hdl.handle.net/1974/13751.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Meneley, Barbara. “Unsettling the Last Best West: Restorying Settler Imaginaries .” 2015. Web. 26 Oct 2020.

Vancouver:

Meneley B. Unsettling the Last Best West: Restorying Settler Imaginaries . [Internet] [Thesis]. Queens University; 2015. [cited 2020 Oct 26]. Available from: http://hdl.handle.net/1974/13751.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Meneley B. Unsettling the Last Best West: Restorying Settler Imaginaries . [Thesis]. Queens University; 2015. Available from: http://hdl.handle.net/1974/13751

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pretoria

7. Haefele, Edward. The value of personified celebrity endorsers to brand endorsement and their effect on the brand and the personified celebrity endorser.

Degree: MBA, Gordon Institute of Business Science (GIBS), 2014, University of Pretoria

 The research project explored the value of the personified celebrity endorser to brand endorsement and the effect on the original brand and the personified celebrity… (more)

Subjects/Keywords: UCTD; Endorsements in advertising; Quantitative research; Celebrities

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APA (6th Edition):

Haefele, E. (2014). The value of personified celebrity endorsers to brand endorsement and their effect on the brand and the personified celebrity endorser. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/43972

Chicago Manual of Style (16th Edition):

Haefele, Edward. “The value of personified celebrity endorsers to brand endorsement and their effect on the brand and the personified celebrity endorser.” 2014. Masters Thesis, University of Pretoria. Accessed October 26, 2020. http://hdl.handle.net/2263/43972.

MLA Handbook (7th Edition):

Haefele, Edward. “The value of personified celebrity endorsers to brand endorsement and their effect on the brand and the personified celebrity endorser.” 2014. Web. 26 Oct 2020.

Vancouver:

Haefele E. The value of personified celebrity endorsers to brand endorsement and their effect on the brand and the personified celebrity endorser. [Internet] [Masters thesis]. University of Pretoria; 2014. [cited 2020 Oct 26]. Available from: http://hdl.handle.net/2263/43972.

Council of Science Editors:

Haefele E. The value of personified celebrity endorsers to brand endorsement and their effect on the brand and the personified celebrity endorser. [Masters Thesis]. University of Pretoria; 2014. Available from: http://hdl.handle.net/2263/43972


Michigan State University

8. Sikorski, Richard J. Behavior situations : a theory base for lifestyle and psychographic research.

Degree: MA, College of Communication Arts. Dept. of Advertising, 1975, Michigan State University

Subjects/Keywords: Lifestyles; Advertising – Research

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APA (6th Edition):

Sikorski, R. J. (1975). Behavior situations : a theory base for lifestyle and psychographic research. (Masters Thesis). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:15922

Chicago Manual of Style (16th Edition):

Sikorski, Richard J. “Behavior situations : a theory base for lifestyle and psychographic research.” 1975. Masters Thesis, Michigan State University. Accessed October 26, 2020. http://etd.lib.msu.edu/islandora/object/etd:15922.

MLA Handbook (7th Edition):

Sikorski, Richard J. “Behavior situations : a theory base for lifestyle and psychographic research.” 1975. Web. 26 Oct 2020.

Vancouver:

Sikorski RJ. Behavior situations : a theory base for lifestyle and psychographic research. [Internet] [Masters thesis]. Michigan State University; 1975. [cited 2020 Oct 26]. Available from: http://etd.lib.msu.edu/islandora/object/etd:15922.

Council of Science Editors:

Sikorski RJ. Behavior situations : a theory base for lifestyle and psychographic research. [Masters Thesis]. Michigan State University; 1975. Available from: http://etd.lib.msu.edu/islandora/object/etd:15922


University of Florida

9. Rhee, Eun Soo. Defining the Prototype Analysis of Luxury Brand Advertising Message and Creative Strategy.

Degree: PhD, Mass Communication - Journalism and Communications, 2011, University of Florida

 The current study aimed to understand the characteristics of luxury brand and consumers? aspiration through analyzing advertising. Through the analysis of magazine advertisements of luxury… (more)

Subjects/Keywords: Advertising research; Automobiles; Brand image; Brands; Consumer advertising; Consumer research; Content analysis; Luxury goods; Magazines; Marketing; advertising  – brand  – creative  – luxury  – message

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APA (6th Edition):

Rhee, E. S. (2011). Defining the Prototype Analysis of Luxury Brand Advertising Message and Creative Strategy. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0043324

Chicago Manual of Style (16th Edition):

Rhee, Eun Soo. “Defining the Prototype Analysis of Luxury Brand Advertising Message and Creative Strategy.” 2011. Doctoral Dissertation, University of Florida. Accessed October 26, 2020. https://ufdc.ufl.edu/UFE0043324.

MLA Handbook (7th Edition):

Rhee, Eun Soo. “Defining the Prototype Analysis of Luxury Brand Advertising Message and Creative Strategy.” 2011. Web. 26 Oct 2020.

Vancouver:

Rhee ES. Defining the Prototype Analysis of Luxury Brand Advertising Message and Creative Strategy. [Internet] [Doctoral dissertation]. University of Florida; 2011. [cited 2020 Oct 26]. Available from: https://ufdc.ufl.edu/UFE0043324.

Council of Science Editors:

Rhee ES. Defining the Prototype Analysis of Luxury Brand Advertising Message and Creative Strategy. [Doctoral Dissertation]. University of Florida; 2011. Available from: https://ufdc.ufl.edu/UFE0043324


University of Florida

10. Jarvinen,Vilma J. Exploring Marketing Insight A Content Analysis of Jay Chiat Awards for Strategic Excellence 2003-2010.

Degree: M.Adv., Advertising - Journalism and Communications, 2011, University of Florida

 This content analysis of 31 gold-winning Jay Chiat Awards for Strategic Excellence provides operational definitions of marketing insights, where to find and what to do… (more)

Subjects/Keywords: Advertising research; Awards; Brands; Consumer advertising; Consumer behavior; Consumer research; Financial risk; Insight; Marketing; Popular culture; advertising  – insight  – marketing  – planning  – strategy

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APA (6th Edition):

J, J. (2011). Exploring Marketing Insight A Content Analysis of Jay Chiat Awards for Strategic Excellence 2003-2010. (Masters Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0043151

Chicago Manual of Style (16th Edition):

J, Jarvinen,Vilma. “Exploring Marketing Insight A Content Analysis of Jay Chiat Awards for Strategic Excellence 2003-2010.” 2011. Masters Thesis, University of Florida. Accessed October 26, 2020. https://ufdc.ufl.edu/UFE0043151.

MLA Handbook (7th Edition):

J, Jarvinen,Vilma. “Exploring Marketing Insight A Content Analysis of Jay Chiat Awards for Strategic Excellence 2003-2010.” 2011. Web. 26 Oct 2020.

Vancouver:

J J. Exploring Marketing Insight A Content Analysis of Jay Chiat Awards for Strategic Excellence 2003-2010. [Internet] [Masters thesis]. University of Florida; 2011. [cited 2020 Oct 26]. Available from: https://ufdc.ufl.edu/UFE0043151.

Council of Science Editors:

J J. Exploring Marketing Insight A Content Analysis of Jay Chiat Awards for Strategic Excellence 2003-2010. [Masters Thesis]. University of Florida; 2011. Available from: https://ufdc.ufl.edu/UFE0043151


University of Florida

11. Ju, Ilyoung. Brand Distinctiveness Vs. Brand Differentiation a Consumer Perspective.

Degree: M.Adv., Advertising - Journalism and Communications, 2013, University of Florida

 Brand distinctiveness becomes an important concept in brand studies, however, few studies exist. In this study, online survey was conducted to identify contributing factors to… (more)

Subjects/Keywords: Advertising campaigns; Advertising research; Brand differentiation; Brands; Commercials; Consumer advertising; Consumer research; Marketing; Television commercials; Toothpaste; brand  – differentiation  – distinctiveness

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APA (6th Edition):

Ju, I. (2013). Brand Distinctiveness Vs. Brand Differentiation a Consumer Perspective. (Masters Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0045964

Chicago Manual of Style (16th Edition):

Ju, Ilyoung. “Brand Distinctiveness Vs. Brand Differentiation a Consumer Perspective.” 2013. Masters Thesis, University of Florida. Accessed October 26, 2020. https://ufdc.ufl.edu/UFE0045964.

MLA Handbook (7th Edition):

Ju, Ilyoung. “Brand Distinctiveness Vs. Brand Differentiation a Consumer Perspective.” 2013. Web. 26 Oct 2020.

Vancouver:

Ju I. Brand Distinctiveness Vs. Brand Differentiation a Consumer Perspective. [Internet] [Masters thesis]. University of Florida; 2013. [cited 2020 Oct 26]. Available from: https://ufdc.ufl.edu/UFE0045964.

Council of Science Editors:

Ju I. Brand Distinctiveness Vs. Brand Differentiation a Consumer Perspective. [Masters Thesis]. University of Florida; 2013. Available from: https://ufdc.ufl.edu/UFE0045964


University of Florida

12. Jaisle, Alyssa M. Carryover Effects of Deceptive Advertising.

Degree: M.Adv., Advertising - Journalism and Communications, 2015, University of Florida

 Affordable devices and widespread Internet service allow people to seek online medical information at rates higher than ever (Pew Research, 2013). Online users rely on… (more)

Subjects/Keywords: Advertising research; Brands; Clinical trials; False advertising; Fear; Health information; Marketing; Medical research; Photography; Websites; advertising  – communication  – deception  – health

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APA (6th Edition):

Jaisle, A. M. (2015). Carryover Effects of Deceptive Advertising. (Masters Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0049398

Chicago Manual of Style (16th Edition):

Jaisle, Alyssa M. “Carryover Effects of Deceptive Advertising.” 2015. Masters Thesis, University of Florida. Accessed October 26, 2020. https://ufdc.ufl.edu/UFE0049398.

MLA Handbook (7th Edition):

Jaisle, Alyssa M. “Carryover Effects of Deceptive Advertising.” 2015. Web. 26 Oct 2020.

Vancouver:

Jaisle AM. Carryover Effects of Deceptive Advertising. [Internet] [Masters thesis]. University of Florida; 2015. [cited 2020 Oct 26]. Available from: https://ufdc.ufl.edu/UFE0049398.

Council of Science Editors:

Jaisle AM. Carryover Effects of Deceptive Advertising. [Masters Thesis]. University of Florida; 2015. Available from: https://ufdc.ufl.edu/UFE0049398


University of Florida

13. Starr, Walter J. Sports-Celebrity Endorser The Emotional Response.

Degree: PhD, Mass Communication - Journalism and Communications, 2013, University of Florida

 In 2010, companies in the United States spent over 17 billion on sports-celebrity endorsements and sponsorships, and the expenditures globally for sports-celebrity endorsements and sponsorships… (more)

Subjects/Keywords: Advertising campaigns; Advertising research; Brands; Celebrities; Consumer research; Emotional expression; Marketing; Modeling; Persuasion; Social psychology; advertising  – celebrity  – emotion  – response  – sports

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APA (6th Edition):

Starr, W. J. (2013). Sports-Celebrity Endorser The Emotional Response. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0045895

Chicago Manual of Style (16th Edition):

Starr, Walter J. “Sports-Celebrity Endorser The Emotional Response.” 2013. Doctoral Dissertation, University of Florida. Accessed October 26, 2020. https://ufdc.ufl.edu/UFE0045895.

MLA Handbook (7th Edition):

Starr, Walter J. “Sports-Celebrity Endorser The Emotional Response.” 2013. Web. 26 Oct 2020.

Vancouver:

Starr WJ. Sports-Celebrity Endorser The Emotional Response. [Internet] [Doctoral dissertation]. University of Florida; 2013. [cited 2020 Oct 26]. Available from: https://ufdc.ufl.edu/UFE0045895.

Council of Science Editors:

Starr WJ. Sports-Celebrity Endorser The Emotional Response. [Doctoral Dissertation]. University of Florida; 2013. Available from: https://ufdc.ufl.edu/UFE0045895


University of Florida

14. Choi, Yunmi. The Positive and Negative Effects of Intrusive Mobile Advertising.

Degree: PhD, Mass Communication - Journalism and Communications, 2015, University of Florida

 As smartphone usage and ownership has increased recently, advertisers need to understand how to place mobile advertisements appropriately without causing negative effects such as irritation… (more)

Subjects/Keywords: Advertising; Advertising campaigns; Advertising research; Brands; College students; Consumer advertising; Irritation; Mobile applications; Smartphones; Software applications; advertising  – in-app  – intrusiveness  – irritation  – mobile

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APA (6th Edition):

Choi, Y. (2015). The Positive and Negative Effects of Intrusive Mobile Advertising. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0049226

Chicago Manual of Style (16th Edition):

Choi, Yunmi. “The Positive and Negative Effects of Intrusive Mobile Advertising.” 2015. Doctoral Dissertation, University of Florida. Accessed October 26, 2020. https://ufdc.ufl.edu/UFE0049226.

MLA Handbook (7th Edition):

Choi, Yunmi. “The Positive and Negative Effects of Intrusive Mobile Advertising.” 2015. Web. 26 Oct 2020.

Vancouver:

Choi Y. The Positive and Negative Effects of Intrusive Mobile Advertising. [Internet] [Doctoral dissertation]. University of Florida; 2015. [cited 2020 Oct 26]. Available from: https://ufdc.ufl.edu/UFE0049226.

Council of Science Editors:

Choi Y. The Positive and Negative Effects of Intrusive Mobile Advertising. [Doctoral Dissertation]. University of Florida; 2015. Available from: https://ufdc.ufl.edu/UFE0049226


University of Florida

15. Wu, Linwan. The Media Sequence Effect on Narrative Advertising.

Degree: M.Adv., Advertising - Journalism and Communications, 2013, University of Florida

 The current study investigates the media sequence effect on the effectiveness of narrative advertising. In particular, the current study tries to answer the question that… (more)

Subjects/Keywords: Advertising; Advertising campaigns; Advertising research; Advertising to sales ratios; Narratives; Persuasion; Print media; Sequence effect; Social psychology; Transportation; advertising  – media  – narrative  – sequence  – transportation

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APA (6th Edition):

Wu, L. (2013). The Media Sequence Effect on Narrative Advertising. (Masters Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0045473

Chicago Manual of Style (16th Edition):

Wu, Linwan. “The Media Sequence Effect on Narrative Advertising.” 2013. Masters Thesis, University of Florida. Accessed October 26, 2020. https://ufdc.ufl.edu/UFE0045473.

MLA Handbook (7th Edition):

Wu, Linwan. “The Media Sequence Effect on Narrative Advertising.” 2013. Web. 26 Oct 2020.

Vancouver:

Wu L. The Media Sequence Effect on Narrative Advertising. [Internet] [Masters thesis]. University of Florida; 2013. [cited 2020 Oct 26]. Available from: https://ufdc.ufl.edu/UFE0045473.

Council of Science Editors:

Wu L. The Media Sequence Effect on Narrative Advertising. [Masters Thesis]. University of Florida; 2013. Available from: https://ufdc.ufl.edu/UFE0045473


University of Florida

16. Kim, Dae-Hee. Effects of Popularity Appeals in Advertising on Attitudes toward Brands the Moderating Role of Product and Consumer Characteristics.

Degree: PhD, Mass Communication - Journalism and Communications, 2012, University of Florida

 This dissertation investigates the effects of popularity messages, which are frequently used in advertising, but remains under-explored in academic studies. Previous literature on cue utilization… (more)

Subjects/Keywords: Advertising campaigns; Advertising research; Brands; Conformity; Consumer advertising; Consumer attitudes; Consumer research; Perception tests; Psychological attitudes; Uniqueness; advertising  – appeal  – attitude  – brand  – conformity  – popularity  – uniqueness

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kim, D. (2012). Effects of Popularity Appeals in Advertising on Attitudes toward Brands the Moderating Role of Product and Consumer Characteristics. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0044823

Chicago Manual of Style (16th Edition):

Kim, Dae-Hee. “Effects of Popularity Appeals in Advertising on Attitudes toward Brands the Moderating Role of Product and Consumer Characteristics.” 2012. Doctoral Dissertation, University of Florida. Accessed October 26, 2020. https://ufdc.ufl.edu/UFE0044823.

MLA Handbook (7th Edition):

Kim, Dae-Hee. “Effects of Popularity Appeals in Advertising on Attitudes toward Brands the Moderating Role of Product and Consumer Characteristics.” 2012. Web. 26 Oct 2020.

Vancouver:

Kim D. Effects of Popularity Appeals in Advertising on Attitudes toward Brands the Moderating Role of Product and Consumer Characteristics. [Internet] [Doctoral dissertation]. University of Florida; 2012. [cited 2020 Oct 26]. Available from: https://ufdc.ufl.edu/UFE0044823.

Council of Science Editors:

Kim D. Effects of Popularity Appeals in Advertising on Attitudes toward Brands the Moderating Role of Product and Consumer Characteristics. [Doctoral Dissertation]. University of Florida; 2012. Available from: https://ufdc.ufl.edu/UFE0044823


University of Oklahoma

17. Rony, Md Nazmul. ONLINE BEHAVIORAL ADVERTISING (OBA): THE INFLUENCE OF RECIPROCITY, PERSONALIZATION, AND AD CONTENT TYPE ON CONSUMERS’ ATTITUDE AND INTENTION.

Degree: PhD, 2018, University of Oklahoma

 Abstract This research explores the role of reciprocity, personalization, and ad content type of OBA on participants’ attitudes toward the OBA, attitudes toward the brand,… (more)

Subjects/Keywords: Online Behavioral Advertising; Communication; Digital Media; Experimental Research; Consumer Research

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rony, M. N. (2018). ONLINE BEHAVIORAL ADVERTISING (OBA): THE INFLUENCE OF RECIPROCITY, PERSONALIZATION, AND AD CONTENT TYPE ON CONSUMERS’ ATTITUDE AND INTENTION. (Doctoral Dissertation). University of Oklahoma. Retrieved from http://hdl.handle.net/11244/301247

Chicago Manual of Style (16th Edition):

Rony, Md Nazmul. “ONLINE BEHAVIORAL ADVERTISING (OBA): THE INFLUENCE OF RECIPROCITY, PERSONALIZATION, AND AD CONTENT TYPE ON CONSUMERS’ ATTITUDE AND INTENTION.” 2018. Doctoral Dissertation, University of Oklahoma. Accessed October 26, 2020. http://hdl.handle.net/11244/301247.

MLA Handbook (7th Edition):

Rony, Md Nazmul. “ONLINE BEHAVIORAL ADVERTISING (OBA): THE INFLUENCE OF RECIPROCITY, PERSONALIZATION, AND AD CONTENT TYPE ON CONSUMERS’ ATTITUDE AND INTENTION.” 2018. Web. 26 Oct 2020.

Vancouver:

Rony MN. ONLINE BEHAVIORAL ADVERTISING (OBA): THE INFLUENCE OF RECIPROCITY, PERSONALIZATION, AND AD CONTENT TYPE ON CONSUMERS’ ATTITUDE AND INTENTION. [Internet] [Doctoral dissertation]. University of Oklahoma; 2018. [cited 2020 Oct 26]. Available from: http://hdl.handle.net/11244/301247.

Council of Science Editors:

Rony MN. ONLINE BEHAVIORAL ADVERTISING (OBA): THE INFLUENCE OF RECIPROCITY, PERSONALIZATION, AND AD CONTENT TYPE ON CONSUMERS’ ATTITUDE AND INTENTION. [Doctoral Dissertation]. University of Oklahoma; 2018. Available from: http://hdl.handle.net/11244/301247


Michigan State University

18. Schultz, Don E. An empirical estimation of the advertising response function.

Degree: PhD, 1977, Michigan State University

Subjects/Keywords: Advertising; Advertising – Research; Mass media in advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Schultz, D. E. (1977). An empirical estimation of the advertising response function. (Doctoral Dissertation). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:36492

Chicago Manual of Style (16th Edition):

Schultz, Don E. “An empirical estimation of the advertising response function.” 1977. Doctoral Dissertation, Michigan State University. Accessed October 26, 2020. http://etd.lib.msu.edu/islandora/object/etd:36492.

MLA Handbook (7th Edition):

Schultz, Don E. “An empirical estimation of the advertising response function.” 1977. Web. 26 Oct 2020.

Vancouver:

Schultz DE. An empirical estimation of the advertising response function. [Internet] [Doctoral dissertation]. Michigan State University; 1977. [cited 2020 Oct 26]. Available from: http://etd.lib.msu.edu/islandora/object/etd:36492.

Council of Science Editors:

Schultz DE. An empirical estimation of the advertising response function. [Doctoral Dissertation]. Michigan State University; 1977. Available from: http://etd.lib.msu.edu/islandora/object/etd:36492


RMIT University

19. Pochun, T. The antecedents and outcomes of emotional ambivalence in rites-of-passage advertising.

Degree: 2014, RMIT University

 My thesis investigates the antecedents and outcomes of emotional ambivalence with regard to rites-of-passage advertising. To enable the examination of emotional ambivalence, semantic differential scales… (more)

Subjects/Keywords: Fields of Research; Emotions; Emotional Ambivalence; Advertising; Rites-of-Passage; Advertising Involvement

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pochun, T. (2014). The antecedents and outcomes of emotional ambivalence in rites-of-passage advertising. (Thesis). RMIT University. Retrieved from http://researchbank.rmit.edu.au/view/rmit:160864

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pochun, T. “The antecedents and outcomes of emotional ambivalence in rites-of-passage advertising.” 2014. Thesis, RMIT University. Accessed October 26, 2020. http://researchbank.rmit.edu.au/view/rmit:160864.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pochun, T. “The antecedents and outcomes of emotional ambivalence in rites-of-passage advertising.” 2014. Web. 26 Oct 2020.

Vancouver:

Pochun T. The antecedents and outcomes of emotional ambivalence in rites-of-passage advertising. [Internet] [Thesis]. RMIT University; 2014. [cited 2020 Oct 26]. Available from: http://researchbank.rmit.edu.au/view/rmit:160864.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pochun T. The antecedents and outcomes of emotional ambivalence in rites-of-passage advertising. [Thesis]. RMIT University; 2014. Available from: http://researchbank.rmit.edu.au/view/rmit:160864

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


RMIT University

20. Bilby, J. Advertising creativity in China: an examination of Chinese industry perceptions and consumer responses to advertising creativity.

Degree: 2014, RMIT University

 There is little doubt that creativity is central to the role and practice of advertising. Yet, for all that is written and said about it,… (more)

Subjects/Keywords: Fields of Research; advertising creativity; China; uncertainty avoidance; individual creativity; advertising practitioners; Chinese city tiers

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bilby, J. (2014). Advertising creativity in China: an examination of Chinese industry perceptions and consumer responses to advertising creativity. (Thesis). RMIT University. Retrieved from http://researchbank.rmit.edu.au/view/rmit:162239

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Bilby, J. “Advertising creativity in China: an examination of Chinese industry perceptions and consumer responses to advertising creativity.” 2014. Thesis, RMIT University. Accessed October 26, 2020. http://researchbank.rmit.edu.au/view/rmit:162239.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Bilby, J. “Advertising creativity in China: an examination of Chinese industry perceptions and consumer responses to advertising creativity.” 2014. Web. 26 Oct 2020.

Vancouver:

Bilby J. Advertising creativity in China: an examination of Chinese industry perceptions and consumer responses to advertising creativity. [Internet] [Thesis]. RMIT University; 2014. [cited 2020 Oct 26]. Available from: http://researchbank.rmit.edu.au/view/rmit:162239.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bilby J. Advertising creativity in China: an examination of Chinese industry perceptions and consumer responses to advertising creativity. [Thesis]. RMIT University; 2014. Available from: http://researchbank.rmit.edu.au/view/rmit:162239

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of California – Irvine

21. Hojjat, Seyed Ali. New Models and Mechanisms for the Planning and Allocation of Online Advertising.

Degree: Management, 2016, University of California – Irvine

 Motivated by recent trends in online advertising, most of this dissertation is devoted to the introduction, modeling, and the design of efficient allocation techniques for… (more)

Subjects/Keywords: Operations research; Marketing; Column Generation; Display Advertising; Markov Chain; Online Advertising; Optimization; Reach and Frequency

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hojjat, S. A. (2016). New Models and Mechanisms for the Planning and Allocation of Online Advertising. (Thesis). University of California – Irvine. Retrieved from http://www.escholarship.org/uc/item/7h65c4p2

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hojjat, Seyed Ali. “New Models and Mechanisms for the Planning and Allocation of Online Advertising.” 2016. Thesis, University of California – Irvine. Accessed October 26, 2020. http://www.escholarship.org/uc/item/7h65c4p2.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hojjat, Seyed Ali. “New Models and Mechanisms for the Planning and Allocation of Online Advertising.” 2016. Web. 26 Oct 2020.

Vancouver:

Hojjat SA. New Models and Mechanisms for the Planning and Allocation of Online Advertising. [Internet] [Thesis]. University of California – Irvine; 2016. [cited 2020 Oct 26]. Available from: http://www.escholarship.org/uc/item/7h65c4p2.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hojjat SA. New Models and Mechanisms for the Planning and Allocation of Online Advertising. [Thesis]. University of California – Irvine; 2016. Available from: http://www.escholarship.org/uc/item/7h65c4p2

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Florida

22. Habib, Sabrina H. Accessing the Digital Muse a Grounded Theory Advertising Creativity.

Degree: PhD, Mass Communication - Journalism and Communications, 2013, University of Florida

 Digital interactive media and software have permeated almost every aspect of the advertising industry, and have the potential to profoundly affect the ways advertising creative… (more)

Subjects/Keywords: Advertising research; Brainstorming; Computer technology; Creativity; Educational research; Grounded theory method; Inspiration; Muses; Personal computers; Software; advertising  – creativity  – groundedtheory  – technology

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Habib, S. H. (2013). Accessing the Digital Muse a Grounded Theory Advertising Creativity. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0045341

Chicago Manual of Style (16th Edition):

Habib, Sabrina H. “Accessing the Digital Muse a Grounded Theory Advertising Creativity.” 2013. Doctoral Dissertation, University of Florida. Accessed October 26, 2020. https://ufdc.ufl.edu/UFE0045341.

MLA Handbook (7th Edition):

Habib, Sabrina H. “Accessing the Digital Muse a Grounded Theory Advertising Creativity.” 2013. Web. 26 Oct 2020.

Vancouver:

Habib SH. Accessing the Digital Muse a Grounded Theory Advertising Creativity. [Internet] [Doctoral dissertation]. University of Florida; 2013. [cited 2020 Oct 26]. Available from: https://ufdc.ufl.edu/UFE0045341.

Council of Science Editors:

Habib SH. Accessing the Digital Muse a Grounded Theory Advertising Creativity. [Doctoral Dissertation]. University of Florida; 2013. Available from: https://ufdc.ufl.edu/UFE0045341


University of Florida

23. Kim, Jinsoo. The Role of Affect and Cognition in the Impact of Positive/Negative Online Consumer Reviews on Brand Attitude and Purchase Intention.

Degree: PhD, Mass Communication - Journalism and Communications, 2012, University of Florida

 Along with the prosperity of the Internet, WOM (or eWOM) has become one of the most powerful forces emerging in marketing today as it is… (more)

Subjects/Keywords: Advertising research; Cognition; Consumer advertising; Consumer attitudes; Consumer behavior; Consumer information; Consumer research; Marketing; Modeling; Psychological attitudes; wom

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kim, J. (2012). The Role of Affect and Cognition in the Impact of Positive/Negative Online Consumer Reviews on Brand Attitude and Purchase Intention. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0044089

Chicago Manual of Style (16th Edition):

Kim, Jinsoo. “The Role of Affect and Cognition in the Impact of Positive/Negative Online Consumer Reviews on Brand Attitude and Purchase Intention.” 2012. Doctoral Dissertation, University of Florida. Accessed October 26, 2020. https://ufdc.ufl.edu/UFE0044089.

MLA Handbook (7th Edition):

Kim, Jinsoo. “The Role of Affect and Cognition in the Impact of Positive/Negative Online Consumer Reviews on Brand Attitude and Purchase Intention.” 2012. Web. 26 Oct 2020.

Vancouver:

Kim J. The Role of Affect and Cognition in the Impact of Positive/Negative Online Consumer Reviews on Brand Attitude and Purchase Intention. [Internet] [Doctoral dissertation]. University of Florida; 2012. [cited 2020 Oct 26]. Available from: https://ufdc.ufl.edu/UFE0044089.

Council of Science Editors:

Kim J. The Role of Affect and Cognition in the Impact of Positive/Negative Online Consumer Reviews on Brand Attitude and Purchase Intention. [Doctoral Dissertation]. University of Florida; 2012. Available from: https://ufdc.ufl.edu/UFE0044089


University of Florida

24. Park, Hyunsoo, 1966-. Forecasting advertising communication effects using media exposure distribution models test market results in South Korea.

Degree: PhD, Mass Communication, 1998, University of Florida

Subjects/Keywords: Advertising; Advertising campaigns; Advertising expenditures; Advertising media; Advertising research; Advertising to sales ratios; Brands; Consumer advertising; Modeling; Target audiences

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APA (6th Edition):

Park, Hyunsoo, 1. (1998). Forecasting advertising communication effects using media exposure distribution models test market results in South Korea. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/AA00017634

Chicago Manual of Style (16th Edition):

Park, Hyunsoo, 1966-. “Forecasting advertising communication effects using media exposure distribution models test market results in South Korea.” 1998. Doctoral Dissertation, University of Florida. Accessed October 26, 2020. https://ufdc.ufl.edu/AA00017634.

MLA Handbook (7th Edition):

Park, Hyunsoo, 1966-. “Forecasting advertising communication effects using media exposure distribution models test market results in South Korea.” 1998. Web. 26 Oct 2020.

Vancouver:

Park, Hyunsoo 1. Forecasting advertising communication effects using media exposure distribution models test market results in South Korea. [Internet] [Doctoral dissertation]. University of Florida; 1998. [cited 2020 Oct 26]. Available from: https://ufdc.ufl.edu/AA00017634.

Council of Science Editors:

Park, Hyunsoo 1. Forecasting advertising communication effects using media exposure distribution models test market results in South Korea. [Doctoral Dissertation]. University of Florida; 1998. Available from: https://ufdc.ufl.edu/AA00017634


University of Florida

25. Lyui,Shine. A Content Analysis of the Information Content of Over-the-Counter Drug Advertising in Magazines.

Degree: M.Adv., Advertising - Journalism and Communications, 2011, University of Florida

 Consumers in the United States are becoming self-reliant in their selection of medications as many former prescription drugs are now available to the public as… (more)

Subjects/Keywords: Advertising campaigns; Advertising research; Consumer advertising; Consumer information; Dosage; Drug prescriptions; Information content; Magazines; Nonprescription drugs; Prescription drugs; advertisements  – advertising  – content  – counter  – drug  – information  – magazines  – nonprescription  – over  – the

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APA (6th Edition):

Lyui,Shine. (2011). A Content Analysis of the Information Content of Over-the-Counter Drug Advertising in Magazines. (Masters Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0043395

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Chicago Manual of Style (16th Edition):

Lyui,Shine. “A Content Analysis of the Information Content of Over-the-Counter Drug Advertising in Magazines.” 2011. Masters Thesis, University of Florida. Accessed October 26, 2020. https://ufdc.ufl.edu/UFE0043395.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

MLA Handbook (7th Edition):

Lyui,Shine. “A Content Analysis of the Information Content of Over-the-Counter Drug Advertising in Magazines.” 2011. Web. 26 Oct 2020.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Vancouver:

Lyui,Shine. A Content Analysis of the Information Content of Over-the-Counter Drug Advertising in Magazines. [Internet] [Masters thesis]. University of Florida; 2011. [cited 2020 Oct 26]. Available from: https://ufdc.ufl.edu/UFE0043395.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Council of Science Editors:

Lyui,Shine. A Content Analysis of the Information Content of Over-the-Counter Drug Advertising in Magazines. [Masters Thesis]. University of Florida; 2011. Available from: https://ufdc.ufl.edu/UFE0043395

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete


University of Florida

26. Anderson, Elizabeth M., 1973- ( Dissertant ). The Use of metaphor in on-line advertising.

Degree: MA, Journalism and Communications, 1998, University of Florida

Research on the use of metaphor in on-line advertising was undertaken to provide advertisers beneficial competitive information when developing an on-line presence. The research attempted… (more)

Subjects/Keywords: Advertising; Advertising research; Commercials; Consumer advertising; Consumer research; Graphics; Internet; Metaphors; Shopping; Viewers

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Anderson, Elizabeth M., 1. (. D. ). (1998). The Use of metaphor in on-line advertising. (Masters Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UF00100653

Chicago Manual of Style (16th Edition):

Anderson, Elizabeth M., 1973- ( Dissertant ). “The Use of metaphor in on-line advertising.” 1998. Masters Thesis, University of Florida. Accessed October 26, 2020. https://ufdc.ufl.edu/UF00100653.

MLA Handbook (7th Edition):

Anderson, Elizabeth M., 1973- ( Dissertant ). “The Use of metaphor in on-line advertising.” 1998. Web. 26 Oct 2020.

Vancouver:

Anderson, Elizabeth M. 1(D). The Use of metaphor in on-line advertising. [Internet] [Masters thesis]. University of Florida; 1998. [cited 2020 Oct 26]. Available from: https://ufdc.ufl.edu/UF00100653.

Council of Science Editors:

Anderson, Elizabeth M. 1(D). The Use of metaphor in on-line advertising. [Masters Thesis]. University of Florida; 1998. Available from: https://ufdc.ufl.edu/UF00100653


California State University – San Bernardino

27. Unyawong, Pornkamon. A comparative study of attractiveness types in advertisements of women's magazines between United States and Thailand.

Degree: MBA, College of Business and Public Administration, 2006, California State University – San Bernardino

 The study determined how Thai and U.S. advertisements reflected women's attractiveness. Advertisements from the Thai and U.S. editions of Elle and Cosmopolitan magazines from January… (more)

Subjects/Keywords: Women in advertising United States; Women in advertising Thailand; Women in advertising Cross-cultural studies; Advertising United States; Advertising Thailand; Advertising Psychological aspects; Advertising Research; Advertising; Advertising Psychological aspects; Advertising Research; Women in advertising.; Marketing

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APA (6th Edition):

Unyawong, P. (2006). A comparative study of attractiveness types in advertisements of women's magazines between United States and Thailand. (Thesis). California State University – San Bernardino. Retrieved from https://scholarworks.lib.csusb.edu/etd-project/2979

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Unyawong, Pornkamon. “A comparative study of attractiveness types in advertisements of women's magazines between United States and Thailand.” 2006. Thesis, California State University – San Bernardino. Accessed October 26, 2020. https://scholarworks.lib.csusb.edu/etd-project/2979.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Unyawong, Pornkamon. “A comparative study of attractiveness types in advertisements of women's magazines between United States and Thailand.” 2006. Web. 26 Oct 2020.

Vancouver:

Unyawong P. A comparative study of attractiveness types in advertisements of women's magazines between United States and Thailand. [Internet] [Thesis]. California State University – San Bernardino; 2006. [cited 2020 Oct 26]. Available from: https://scholarworks.lib.csusb.edu/etd-project/2979.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Unyawong P. A comparative study of attractiveness types in advertisements of women's magazines between United States and Thailand. [Thesis]. California State University – San Bernardino; 2006. Available from: https://scholarworks.lib.csusb.edu/etd-project/2979

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


RMIT University

28. Powell, J. Decoding creative decision-making: the influence of social context on the choices art directors and copywriters make about what is novel and valuable in creative advertising.

Degree: 2011, RMIT University

 This was an action-oriented study of the concrete experiences of a peer group of mostly middle-level male art directors and copywriters (collectively known as ‘creatives’)… (more)

Subjects/Keywords: Fields of Research; Advertising; creative; decision-making; performance

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APA (6th Edition):

Powell, J. (2011). Decoding creative decision-making: the influence of social context on the choices art directors and copywriters make about what is novel and valuable in creative advertising. (Thesis). RMIT University. Retrieved from http://researchbank.rmit.edu.au/view/rmit:10768

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Powell, J. “Decoding creative decision-making: the influence of social context on the choices art directors and copywriters make about what is novel and valuable in creative advertising.” 2011. Thesis, RMIT University. Accessed October 26, 2020. http://researchbank.rmit.edu.au/view/rmit:10768.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Powell, J. “Decoding creative decision-making: the influence of social context on the choices art directors and copywriters make about what is novel and valuable in creative advertising.” 2011. Web. 26 Oct 2020.

Vancouver:

Powell J. Decoding creative decision-making: the influence of social context on the choices art directors and copywriters make about what is novel and valuable in creative advertising. [Internet] [Thesis]. RMIT University; 2011. [cited 2020 Oct 26]. Available from: http://researchbank.rmit.edu.au/view/rmit:10768.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Powell J. Decoding creative decision-making: the influence of social context on the choices art directors and copywriters make about what is novel and valuable in creative advertising. [Thesis]. RMIT University; 2011. Available from: http://researchbank.rmit.edu.au/view/rmit:10768

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Georgia

29. Sung, Yongjun. Brand personality structure in Korea and the United States : implications for global marketing strategy.

Degree: 2014, University of Georgia

 This paper investigates the generalizability of Aaker’s theoretical framework of the dimensions of brand personality (the five factors of Sincerity, Excitement, Competence, Sophistication, and Ruggedness)… (more)

Subjects/Keywords: BRAND PERSONALITY; INTERNATIONAL MARKETING/ADVERTISING; CONSUMER BEHAVIOR; RESEARCH METHODS

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APA (6th Edition):

Sung, Y. (2014). Brand personality structure in Korea and the United States : implications for global marketing strategy. (Thesis). University of Georgia. Retrieved from http://hdl.handle.net/10724/21182

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sung, Yongjun. “Brand personality structure in Korea and the United States : implications for global marketing strategy.” 2014. Thesis, University of Georgia. Accessed October 26, 2020. http://hdl.handle.net/10724/21182.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sung, Yongjun. “Brand personality structure in Korea and the United States : implications for global marketing strategy.” 2014. Web. 26 Oct 2020.

Vancouver:

Sung Y. Brand personality structure in Korea and the United States : implications for global marketing strategy. [Internet] [Thesis]. University of Georgia; 2014. [cited 2020 Oct 26]. Available from: http://hdl.handle.net/10724/21182.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sung Y. Brand personality structure in Korea and the United States : implications for global marketing strategy. [Thesis]. University of Georgia; 2014. Available from: http://hdl.handle.net/10724/21182

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


RMIT University

30. Watkin, F. The art of persuasion, metaphor and desire.

Degree: 2010, RMIT University

 This art project is an investigation into the relationship between the representation of women in billboard advertising and women’s health and wellbeing. The impact of… (more)

Subjects/Keywords: Fields of Research; photography; metaphor; gender; advertising; consumer culture; female identity

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APA (6th Edition):

Watkin, F. (2010). The art of persuasion, metaphor and desire. (Thesis). RMIT University. Retrieved from http://researchbank.rmit.edu.au/view/rmit:6408

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Watkin, F. “The art of persuasion, metaphor and desire.” 2010. Thesis, RMIT University. Accessed October 26, 2020. http://researchbank.rmit.edu.au/view/rmit:6408.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Watkin, F. “The art of persuasion, metaphor and desire.” 2010. Web. 26 Oct 2020.

Vancouver:

Watkin F. The art of persuasion, metaphor and desire. [Internet] [Thesis]. RMIT University; 2010. [cited 2020 Oct 26]. Available from: http://researchbank.rmit.edu.au/view/rmit:6408.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Watkin F. The art of persuasion, metaphor and desire. [Thesis]. RMIT University; 2010. Available from: http://researchbank.rmit.edu.au/view/rmit:6408

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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