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You searched for subject:(Advertising message strategy). Showing records 1 – 9 of 9 total matches.

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University of Tennessee – Knoxville

1. Jung, A-Reum. Targeting Gender: A Content Analysis of Alcohol Advertising in Magazines.

Degree: MS, Communication and Information, 2012, University of Tennessee – Knoxville

  Advertisers use different advertising strategies depending on their target audiences in order to maximize advertising effects. In general, the most frequently used target segmentation… (more)

Subjects/Keywords: Alcohol advertising; Message strategy; Creative strategy; Targeting

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jung, A. (2012). Targeting Gender: A Content Analysis of Alcohol Advertising in Magazines. (Thesis). University of Tennessee – Knoxville. Retrieved from https://trace.tennessee.edu/utk_gradthes/5398

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jung, A-Reum. “Targeting Gender: A Content Analysis of Alcohol Advertising in Magazines.” 2012. Thesis, University of Tennessee – Knoxville. Accessed January 29, 2020. https://trace.tennessee.edu/utk_gradthes/5398.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jung, A-Reum. “Targeting Gender: A Content Analysis of Alcohol Advertising in Magazines.” 2012. Web. 29 Jan 2020.

Vancouver:

Jung A. Targeting Gender: A Content Analysis of Alcohol Advertising in Magazines. [Internet] [Thesis]. University of Tennessee – Knoxville; 2012. [cited 2020 Jan 29]. Available from: https://trace.tennessee.edu/utk_gradthes/5398.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jung A. Targeting Gender: A Content Analysis of Alcohol Advertising in Magazines. [Thesis]. University of Tennessee – Knoxville; 2012. Available from: https://trace.tennessee.edu/utk_gradthes/5398

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

2. Tai, Chia-Liang. The Study of Compositions and Attributes of Unboxing Videos.

Degree: Master, Information Management, 2014, NSYSU

 Because of the popularity of the internet and digital camera, shooting films becomes easily and people like to share whatever they create on the internet.… (more)

Subjects/Keywords: Unboxing; Video marketing; Advertising message strategy

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APA (6th Edition):

Tai, C. (2014). The Study of Compositions and Attributes of Unboxing Videos. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0724114-005143

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tai, Chia-Liang. “The Study of Compositions and Attributes of Unboxing Videos.” 2014. Thesis, NSYSU. Accessed January 29, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0724114-005143.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tai, Chia-Liang. “The Study of Compositions and Attributes of Unboxing Videos.” 2014. Web. 29 Jan 2020.

Vancouver:

Tai C. The Study of Compositions and Attributes of Unboxing Videos. [Internet] [Thesis]. NSYSU; 2014. [cited 2020 Jan 29]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0724114-005143.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tai C. The Study of Compositions and Attributes of Unboxing Videos. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0724114-005143

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Tennessee – Knoxville

3. Kim, Gawon. Message strategies in Korean cosmetic surgery websites.

Degree: MS, Communication and Information, 2016, University of Tennessee – Knoxville

  The purpose of this study was to investigate message strategies used in South Korean cosmetic surgery websites. The paper uses Taylor’s six-segment message strategy(more)

Subjects/Keywords: Cosmetic surgery advertising; 6-segment message strategy wheel; Advertising ethics; International studies; Health Communication

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kim, G. (2016). Message strategies in Korean cosmetic surgery websites. (Thesis). University of Tennessee – Knoxville. Retrieved from https://trace.tennessee.edu/utk_gradthes/3825

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kim, Gawon. “Message strategies in Korean cosmetic surgery websites.” 2016. Thesis, University of Tennessee – Knoxville. Accessed January 29, 2020. https://trace.tennessee.edu/utk_gradthes/3825.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kim, Gawon. “Message strategies in Korean cosmetic surgery websites.” 2016. Web. 29 Jan 2020.

Vancouver:

Kim G. Message strategies in Korean cosmetic surgery websites. [Internet] [Thesis]. University of Tennessee – Knoxville; 2016. [cited 2020 Jan 29]. Available from: https://trace.tennessee.edu/utk_gradthes/3825.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kim G. Message strategies in Korean cosmetic surgery websites. [Thesis]. University of Tennessee – Knoxville; 2016. Available from: https://trace.tennessee.edu/utk_gradthes/3825

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

4. Birgestam, Christoffer; Koel, Jakob. Feeling like Spending? : An explanatory study on the different effects of emotional appeals on purchase intention.

Degree: Marketing, 2019, Linnaeus University

Background: The fundamental aim of utilizing a message strategy is to develop advertising content that captures consumer attention and thereby generates favourable consumer behaviour.… (more)

Subjects/Keywords: Emotional Appeals; Purchase Intention; Anger; Disgust; Surprise; Sadness; Happiness; Fear; Basic Emotions; Message Strategy; Advertising Appeals; Marketing Strategy; Advertising Strategy.; Communication Studies; Kommunikationsvetenskap

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Birgestam, Christoffer; Koel, J. (2019). Feeling like Spending? : An explanatory study on the different effects of emotional appeals on purchase intention. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85359

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Birgestam, Christoffer; Koel, Jakob. “Feeling like Spending? : An explanatory study on the different effects of emotional appeals on purchase intention.” 2019. Thesis, Linnaeus University. Accessed January 29, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85359.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Birgestam, Christoffer; Koel, Jakob. “Feeling like Spending? : An explanatory study on the different effects of emotional appeals on purchase intention.” 2019. Web. 29 Jan 2020.

Vancouver:

Birgestam, Christoffer; Koel J. Feeling like Spending? : An explanatory study on the different effects of emotional appeals on purchase intention. [Internet] [Thesis]. Linnaeus University; 2019. [cited 2020 Jan 29]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85359.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Birgestam, Christoffer; Koel J. Feeling like Spending? : An explanatory study on the different effects of emotional appeals on purchase intention. [Thesis]. Linnaeus University; 2019. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85359

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Florida

5. Kim, Jihye. The effects of message strategies and spokespersons in direct-to-consumer (DTC) advertising Informational and transformational advertising.

Degree: M.Adv., Advertising - Journalism and Communications, 2010, University of Florida

 The present study investigates the effects of message strategies and endorser types in direct-to-consumer (DTC) advertising on consumer attitudes and behaviors. An experiment was designed… (more)

Subjects/Keywords: Advertising campaigns; Advertising research; Allergies; Brands; Celebrities; Consumer advertising; Consumer attitudes; Pharmaceutical preparations; Prescription drugs; Psychological attitudes; advertising, dtc, message, spokesperson, strategy

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kim, J. (2010). The effects of message strategies and spokespersons in direct-to-consumer (DTC) advertising Informational and transformational advertising. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0042238

Chicago Manual of Style (16th Edition):

Kim, Jihye. “The effects of message strategies and spokespersons in direct-to-consumer (DTC) advertising Informational and transformational advertising.” 2010. Masters Thesis, University of Florida. Accessed January 29, 2020. http://ufdc.ufl.edu/UFE0042238.

MLA Handbook (7th Edition):

Kim, Jihye. “The effects of message strategies and spokespersons in direct-to-consumer (DTC) advertising Informational and transformational advertising.” 2010. Web. 29 Jan 2020.

Vancouver:

Kim J. The effects of message strategies and spokespersons in direct-to-consumer (DTC) advertising Informational and transformational advertising. [Internet] [Masters thesis]. University of Florida; 2010. [cited 2020 Jan 29]. Available from: http://ufdc.ufl.edu/UFE0042238.

Council of Science Editors:

Kim J. The effects of message strategies and spokespersons in direct-to-consumer (DTC) advertising Informational and transformational advertising. [Masters Thesis]. University of Florida; 2010. Available from: http://ufdc.ufl.edu/UFE0042238


University of Florida

6. Jang, Wonseok. Consumers’ Information-Processing Model for Sport Web Advertisement Sport Event Value-Orientation and Consumer Involvement Perspective.

Degree: MS, Sport Management - Tourism, Recreation, and Sport Management, 2012, University of Florida

 Advertisers put significant effort into selecting message strategy that persuasive their target group more effectively based on consumers’ psychological preferences. The purpose of this study… (more)

Subjects/Keywords: Advertising research; Consumer advertising; Consumer attitudes; Consumer behavior; Consumer information; Consumer research; Golf; Marketing; Sporting events; Websites; creative-strategy  – dual-process  – involvement  – message-appeal  – planning-model  – value-orientation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Jang, W. (2012). Consumers’ Information-Processing Model for Sport Web Advertisement Sport Event Value-Orientation and Consumer Involvement Perspective. (Masters Thesis). University of Florida. Retrieved from http://ufdc.ufl.edu/UFE0044279

Chicago Manual of Style (16th Edition):

Jang, Wonseok. “Consumers’ Information-Processing Model for Sport Web Advertisement Sport Event Value-Orientation and Consumer Involvement Perspective.” 2012. Masters Thesis, University of Florida. Accessed January 29, 2020. http://ufdc.ufl.edu/UFE0044279.

MLA Handbook (7th Edition):

Jang, Wonseok. “Consumers’ Information-Processing Model for Sport Web Advertisement Sport Event Value-Orientation and Consumer Involvement Perspective.” 2012. Web. 29 Jan 2020.

Vancouver:

Jang W. Consumers’ Information-Processing Model for Sport Web Advertisement Sport Event Value-Orientation and Consumer Involvement Perspective. [Internet] [Masters thesis]. University of Florida; 2012. [cited 2020 Jan 29]. Available from: http://ufdc.ufl.edu/UFE0044279.

Council of Science Editors:

Jang W. Consumers’ Information-Processing Model for Sport Web Advertisement Sport Event Value-Orientation and Consumer Involvement Perspective. [Masters Thesis]. University of Florida; 2012. Available from: http://ufdc.ufl.edu/UFE0044279


Louisiana State University

7. Starr, Jeremy John. An analysis of the relationship between city typology, interactivity and advertising message strategies of American municipal web sites.

Degree: MMC, Mass Communication, 2006, Louisiana State University

 This study became to first to scientifically explore the relationship between city typology and the use of advertising message strategy and interactivity within municipal web… (more)

Subjects/Keywords: structural interactivity; message strategy; advertising strategy; creative advertising strategy; place marketing; city marketing; city advertising; city web site; Taylor's six-segment strategy wheel

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Starr, J. J. (2006). An analysis of the relationship between city typology, interactivity and advertising message strategies of American municipal web sites. (Masters Thesis). Louisiana State University. Retrieved from etd-10112006-113524 ; https://digitalcommons.lsu.edu/gradschool_theses/4260

Chicago Manual of Style (16th Edition):

Starr, Jeremy John. “An analysis of the relationship between city typology, interactivity and advertising message strategies of American municipal web sites.” 2006. Masters Thesis, Louisiana State University. Accessed January 29, 2020. etd-10112006-113524 ; https://digitalcommons.lsu.edu/gradschool_theses/4260.

MLA Handbook (7th Edition):

Starr, Jeremy John. “An analysis of the relationship between city typology, interactivity and advertising message strategies of American municipal web sites.” 2006. Web. 29 Jan 2020.

Vancouver:

Starr JJ. An analysis of the relationship between city typology, interactivity and advertising message strategies of American municipal web sites. [Internet] [Masters thesis]. Louisiana State University; 2006. [cited 2020 Jan 29]. Available from: etd-10112006-113524 ; https://digitalcommons.lsu.edu/gradschool_theses/4260.

Council of Science Editors:

Starr JJ. An analysis of the relationship between city typology, interactivity and advertising message strategies of American municipal web sites. [Masters Thesis]. Louisiana State University; 2006. Available from: etd-10112006-113524 ; https://digitalcommons.lsu.edu/gradschool_theses/4260


University of Georgia

8. Ju, Ilwoo. Individual differences and brand placement.

Degree: MA, Journalism and Mass Communication, 2009, University of Georgia

 This study examines the influence of individual differences (self-concept clarity, need for emotion, consumer susceptibility to interpersonal influence, attention to social comparison information, need for… (more)

Subjects/Keywords: Brand Placement; Individual Differences; Marketing Communication; Resistance; Persuasion; Consumer Behavior; Advertising Avoidance; Media Planning; Social Influence; Information Processing; Message Strategy; Transportability; Need for Cognition  

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APA (6th Edition):

Ju, I. (2009). Individual differences and brand placement. (Masters Thesis). University of Georgia. Retrieved from http://purl.galileo.usg.edu/uga_etd/ju_ilwoo_200908_ma

Chicago Manual of Style (16th Edition):

Ju, Ilwoo. “Individual differences and brand placement.” 2009. Masters Thesis, University of Georgia. Accessed January 29, 2020. http://purl.galileo.usg.edu/uga_etd/ju_ilwoo_200908_ma.

MLA Handbook (7th Edition):

Ju, Ilwoo. “Individual differences and brand placement.” 2009. Web. 29 Jan 2020.

Vancouver:

Ju I. Individual differences and brand placement. [Internet] [Masters thesis]. University of Georgia; 2009. [cited 2020 Jan 29]. Available from: http://purl.galileo.usg.edu/uga_etd/ju_ilwoo_200908_ma.

Council of Science Editors:

Ju I. Individual differences and brand placement. [Masters Thesis]. University of Georgia; 2009. Available from: http://purl.galileo.usg.edu/uga_etd/ju_ilwoo_200908_ma

9. Cho, Su Yeon. The effects of brand involvement and message strategy on user responses on Facebook brand pages.

Degree: 2018, Iowa State University

 This study examined the influence of different message strategies (direct vs. indirect) on user responses (Like, Comment, Share) between high-involvement and low-involvement brands. A total… (more)

Subjects/Keywords: Advertising; Brand Involvement; Message Strategy; Social Media; User Responses; Mass Communication

…product involvement and the types of message strategy in the context of traditional advertising… …brand message strategy on user responses on Facebook, focusing on the posts on brands… …official Facebook fan pages. To classify brand message strategy, this study applies the concept… …message. On the other hand, emotional appeals in advertising are more effective in low… …Kwok and Yu (2016) propose two types of message strategy. First, a sales/marketing… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cho, S. Y. (2018). The effects of brand involvement and message strategy on user responses on Facebook brand pages. (Thesis). Iowa State University. Retrieved from https://lib.dr.iastate.edu/etd/16332

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cho, Su Yeon. “The effects of brand involvement and message strategy on user responses on Facebook brand pages.” 2018. Thesis, Iowa State University. Accessed January 29, 2020. https://lib.dr.iastate.edu/etd/16332.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cho, Su Yeon. “The effects of brand involvement and message strategy on user responses on Facebook brand pages.” 2018. Web. 29 Jan 2020.

Vancouver:

Cho SY. The effects of brand involvement and message strategy on user responses on Facebook brand pages. [Internet] [Thesis]. Iowa State University; 2018. [cited 2020 Jan 29]. Available from: https://lib.dr.iastate.edu/etd/16332.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cho SY. The effects of brand involvement and message strategy on user responses on Facebook brand pages. [Thesis]. Iowa State University; 2018. Available from: https://lib.dr.iastate.edu/etd/16332

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.