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You searched for subject:(Advertising expenditures). Showing records 1 – 15 of 15 total matches.

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University of Georgia

1. Burnett, James Wesley. Effects of national newspaper advertising expenditures on aggregate consumption.

Degree: 2014, University of Georgia

 This study extends the academic community’s understanding of the macroeconomic effects of advertising by examining the relationship between aggregate consumption and newspaper advertising expenditures. The… (more)

Subjects/Keywords: Economics of Advertising; Macroeconomic Effects of Advertising; Advertising Expenditures; Aggregate Consumption

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Burnett, J. W. (2014). Effects of national newspaper advertising expenditures on aggregate consumption. (Thesis). University of Georgia. Retrieved from http://hdl.handle.net/10724/24087

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Burnett, James Wesley. “Effects of national newspaper advertising expenditures on aggregate consumption.” 2014. Thesis, University of Georgia. Accessed October 27, 2020. http://hdl.handle.net/10724/24087.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Burnett, James Wesley. “Effects of national newspaper advertising expenditures on aggregate consumption.” 2014. Web. 27 Oct 2020.

Vancouver:

Burnett JW. Effects of national newspaper advertising expenditures on aggregate consumption. [Internet] [Thesis]. University of Georgia; 2014. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/10724/24087.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Burnett JW. Effects of national newspaper advertising expenditures on aggregate consumption. [Thesis]. University of Georgia; 2014. Available from: http://hdl.handle.net/10724/24087

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

2. Huang, Chien-Hsun. The Effect of Advertising and Innovation on underprising of Initial Public Offerings under different market states.

Degree: Master, Finance, 2012, NSYSU

 Prior researches find that advertising is the most common marketing strategy and also one of the most effective way to influence consumersâ purchasing decisions. On… (more)

Subjects/Keywords: market state; innovation; Initial Public Offerings (IPOs); underpricing; advertising expenditures

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Huang, C. (2012). The Effect of Advertising and Innovation on underprising of Initial Public Offerings under different market states. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623112-003633

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Huang, Chien-Hsun. “The Effect of Advertising and Innovation on underprising of Initial Public Offerings under different market states.” 2012. Thesis, NSYSU. Accessed October 27, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623112-003633.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Huang, Chien-Hsun. “The Effect of Advertising and Innovation on underprising of Initial Public Offerings under different market states.” 2012. Web. 27 Oct 2020.

Vancouver:

Huang C. The Effect of Advertising and Innovation on underprising of Initial Public Offerings under different market states. [Internet] [Thesis]. NSYSU; 2012. [cited 2020 Oct 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623112-003633.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang C. The Effect of Advertising and Innovation on underprising of Initial Public Offerings under different market states. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623112-003633

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Florida

3. Park, Hyunsoo, 1966-. Forecasting advertising communication effects using media exposure distribution models test market results in South Korea.

Degree: PhD, Mass Communication, 1998, University of Florida

Subjects/Keywords: Advertising; Advertising campaigns; Advertising expenditures; Advertising media; Advertising research; Advertising to sales ratios; Brands; Consumer advertising; Modeling; Target audiences

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Park, Hyunsoo, 1. (1998). Forecasting advertising communication effects using media exposure distribution models test market results in South Korea. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/AA00017634

Chicago Manual of Style (16th Edition):

Park, Hyunsoo, 1966-. “Forecasting advertising communication effects using media exposure distribution models test market results in South Korea.” 1998. Doctoral Dissertation, University of Florida. Accessed October 27, 2020. https://ufdc.ufl.edu/AA00017634.

MLA Handbook (7th Edition):

Park, Hyunsoo, 1966-. “Forecasting advertising communication effects using media exposure distribution models test market results in South Korea.” 1998. Web. 27 Oct 2020.

Vancouver:

Park, Hyunsoo 1. Forecasting advertising communication effects using media exposure distribution models test market results in South Korea. [Internet] [Doctoral dissertation]. University of Florida; 1998. [cited 2020 Oct 27]. Available from: https://ufdc.ufl.edu/AA00017634.

Council of Science Editors:

Park, Hyunsoo 1. Forecasting advertising communication effects using media exposure distribution models test market results in South Korea. [Doctoral Dissertation]. University of Florida; 1998. Available from: https://ufdc.ufl.edu/AA00017634

4. -5226-5671. The division of labor in congressional campaigns.

Degree: PhD, Government, 2017, University of Texas – Austin

 This dissertation explains how candidates, parties, and independent groups have adjusted to the post-Citizens United campaign environment by dividing the labor of campaign communications. Using… (more)

Subjects/Keywords: Campaigns; Elections; Parties; Independent expenditures; Campaign advertising

Advertising . . . . . . . . . . . 4.2 Hypotheses… …44 45 48 52 57 4.1 4.2 4.3 4.4 4.5 4.6 4.7 Percentage of Advertising Attacking Opponents… …Advertising Volume by Competitiveness . . . . . . . . . . . Summary Statistics for Models of Attack… …Model of Media Spending . . . Test of Interactions: Models of Attack Advertising . Portion of… …Senate 2010–2014 . . . Total Expenditures in Congressional Campaigns, 2004 – 2014 . . . . . 17… 

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APA (6th Edition):

-5226-5671. (2017). The division of labor in congressional campaigns. (Doctoral Dissertation). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/61919

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Chicago Manual of Style (16th Edition):

-5226-5671. “The division of labor in congressional campaigns.” 2017. Doctoral Dissertation, University of Texas – Austin. Accessed October 27, 2020. http://hdl.handle.net/2152/61919.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

MLA Handbook (7th Edition):

-5226-5671. “The division of labor in congressional campaigns.” 2017. Web. 27 Oct 2020.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Vancouver:

-5226-5671. The division of labor in congressional campaigns. [Internet] [Doctoral dissertation]. University of Texas – Austin; 2017. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/2152/61919.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Council of Science Editors:

-5226-5671. The division of labor in congressional campaigns. [Doctoral Dissertation]. University of Texas – Austin; 2017. Available from: http://hdl.handle.net/2152/61919

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete


University of Florida

5. Fink, Gregory S. Manufacturer Influence on Tone in Auto Reviews.

Degree: MA, Mass Communication - Journalism and Communications, 2013, University of Florida

 The close relationship between automotive manufacturers and the automotive press is suspect to editorial bias. Using a content analysis, this study looked at 296 reviews… (more)

Subjects/Keywords: Advertising; Advertising expenditures; Age discrimination; Automobile manufacturers; Content analysis; Journalism; Magazines; News media; P values; Print media; advertiser  – agenda-setting  – bias  – editorial

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APA (6th Edition):

Fink, G. S. (2013). Manufacturer Influence on Tone in Auto Reviews. (Masters Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UFE0045850

Chicago Manual of Style (16th Edition):

Fink, Gregory S. “Manufacturer Influence on Tone in Auto Reviews.” 2013. Masters Thesis, University of Florida. Accessed October 27, 2020. https://ufdc.ufl.edu/UFE0045850.

MLA Handbook (7th Edition):

Fink, Gregory S. “Manufacturer Influence on Tone in Auto Reviews.” 2013. Web. 27 Oct 2020.

Vancouver:

Fink GS. Manufacturer Influence on Tone in Auto Reviews. [Internet] [Masters thesis]. University of Florida; 2013. [cited 2020 Oct 27]. Available from: https://ufdc.ufl.edu/UFE0045850.

Council of Science Editors:

Fink GS. Manufacturer Influence on Tone in Auto Reviews. [Masters Thesis]. University of Florida; 2013. Available from: https://ufdc.ufl.edu/UFE0045850


University of Florida

6. Gates, Roger Howard, 1942-. An examination of the determinants of residential electricity sales with special emphasis on the effects of advertising.

Degree: 1973, University of Florida

Subjects/Keywords: Advertising expenditures; Advertising rates; Advertising research; Consumer advertising; Customers; Electric utilities; Electricity; Household appliances; Marketing; Marketing strategies; Advertising  – Electric utilities; Marketing thesis Ph. D

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APA (6th Edition):

Gates, Roger Howard, 1. (1973). An examination of the determinants of residential electricity sales with special emphasis on the effects of advertising. (Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/AA00031448

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gates, Roger Howard, 1942-. “An examination of the determinants of residential electricity sales with special emphasis on the effects of advertising.” 1973. Thesis, University of Florida. Accessed October 27, 2020. https://ufdc.ufl.edu/AA00031448.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gates, Roger Howard, 1942-. “An examination of the determinants of residential electricity sales with special emphasis on the effects of advertising.” 1973. Web. 27 Oct 2020.

Vancouver:

Gates, Roger Howard 1. An examination of the determinants of residential electricity sales with special emphasis on the effects of advertising. [Internet] [Thesis]. University of Florida; 1973. [cited 2020 Oct 27]. Available from: https://ufdc.ufl.edu/AA00031448.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gates, Roger Howard 1. An examination of the determinants of residential electricity sales with special emphasis on the effects of advertising. [Thesis]. University of Florida; 1973. Available from: https://ufdc.ufl.edu/AA00031448

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Florida

7. Das, Subhasis. Essays on the strategic use of advertising by firms.

Degree: 1991, University of Florida

Subjects/Keywords: Advertising expenditures; Advertising rates; Advertising research; Brands; Consumer advertising; Economic models; Market prices; Prices; Sponsored search; Word of mouth advertising; Advertising  – Economic aspects; Advertising  – Mathematical models; Advertising  – Research; Economics thesis Ph. D

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APA (6th Edition):

Das, S. (1991). Essays on the strategic use of advertising by firms. (Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/AA00037080

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Das, Subhasis. “Essays on the strategic use of advertising by firms.” 1991. Thesis, University of Florida. Accessed October 27, 2020. https://ufdc.ufl.edu/AA00037080.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Das, Subhasis. “Essays on the strategic use of advertising by firms.” 1991. Web. 27 Oct 2020.

Vancouver:

Das S. Essays on the strategic use of advertising by firms. [Internet] [Thesis]. University of Florida; 1991. [cited 2020 Oct 27]. Available from: https://ufdc.ufl.edu/AA00037080.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Das S. Essays on the strategic use of advertising by firms. [Thesis]. University of Florida; 1991. Available from: https://ufdc.ufl.edu/AA00037080

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Washington

8. Ha, Kyoung Nam. Marketing Expenses, Brand Equity, and a Firm's Financial Value.

Degree: PhD, 2012, University of Washington

 This dissertation examines the marketing-finance interface by interpreting strategic activities and brand equity in finance language. The first study focuses on the extent to which… (more)

Subjects/Keywords: Advertising and Research and Developement Expenditures; Brand Equity; Firm Value; Marketing-Finance Interface; Panel Vector Autoregressive Model; Structural Equation Model; Marketing; Business administration

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ha, K. N. (2012). Marketing Expenses, Brand Equity, and a Firm's Financial Value. (Doctoral Dissertation). University of Washington. Retrieved from http://hdl.handle.net/1773/20624

Chicago Manual of Style (16th Edition):

Ha, Kyoung Nam. “Marketing Expenses, Brand Equity, and a Firm's Financial Value.” 2012. Doctoral Dissertation, University of Washington. Accessed October 27, 2020. http://hdl.handle.net/1773/20624.

MLA Handbook (7th Edition):

Ha, Kyoung Nam. “Marketing Expenses, Brand Equity, and a Firm's Financial Value.” 2012. Web. 27 Oct 2020.

Vancouver:

Ha KN. Marketing Expenses, Brand Equity, and a Firm's Financial Value. [Internet] [Doctoral dissertation]. University of Washington; 2012. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/1773/20624.

Council of Science Editors:

Ha KN. Marketing Expenses, Brand Equity, and a Firm's Financial Value. [Doctoral Dissertation]. University of Washington; 2012. Available from: http://hdl.handle.net/1773/20624

9. Kamal, Sara. Assessing the effects of advertising on sales : a study in quick service restaurant advertising and consumption in the United States 1986-2007.

Degree: PhD, Advertising, 2009, University of Texas – Austin

Advertising is an important mechanism by which firms are able to communicate with their current and potential consumers. An advertising campaign may satisfy a multitude… (more)

Subjects/Keywords: Advertising expenditures; Sales revenue; Quick Service Restaurant industry

…60 Aggregate Advertising Expenditures and Sales Revenues (Hypotheses 1 & 2)… …60 Brand Advertising Expenditures by media and Sales Revenues (Hypothesis 3)… …109 Advertising Expenditures and Sales… …of literature indicated that indeed for many industries advertising expenditures for a firm… …show that in particular electronic and print advertising expenditures may have a positive… 

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APA (6th Edition):

Kamal, S. (2009). Assessing the effects of advertising on sales : a study in quick service restaurant advertising and consumption in the United States 1986-2007. (Doctoral Dissertation). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/23495

Chicago Manual of Style (16th Edition):

Kamal, Sara. “Assessing the effects of advertising on sales : a study in quick service restaurant advertising and consumption in the United States 1986-2007.” 2009. Doctoral Dissertation, University of Texas – Austin. Accessed October 27, 2020. http://hdl.handle.net/2152/23495.

MLA Handbook (7th Edition):

Kamal, Sara. “Assessing the effects of advertising on sales : a study in quick service restaurant advertising and consumption in the United States 1986-2007.” 2009. Web. 27 Oct 2020.

Vancouver:

Kamal S. Assessing the effects of advertising on sales : a study in quick service restaurant advertising and consumption in the United States 1986-2007. [Internet] [Doctoral dissertation]. University of Texas – Austin; 2009. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/2152/23495.

Council of Science Editors:

Kamal S. Assessing the effects of advertising on sales : a study in quick service restaurant advertising and consumption in the United States 1986-2007. [Doctoral Dissertation]. University of Texas – Austin; 2009. Available from: http://hdl.handle.net/2152/23495


University of Florida

10. Chang, Julio A., 1952-. A theoretical model of generic and brand advertising.

Degree: 1988, University of Florida

Subjects/Keywords: Advertising expenditures; Advertising research; Agricultural products; Brands; Comparative advertising; Consumer advertising; Milk; Potatoes; Price elasticity of demand; Sponsored search; Advertising  – Agriculture; Brand name products; Food and Resource Economics thesis Ph. D; Generic products

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APA (6th Edition):

Chang, Julio A., 1. (1988). A theoretical model of generic and brand advertising. (Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/AA00039568

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chang, Julio A., 1952-. “A theoretical model of generic and brand advertising.” 1988. Thesis, University of Florida. Accessed October 27, 2020. https://ufdc.ufl.edu/AA00039568.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chang, Julio A., 1952-. “A theoretical model of generic and brand advertising.” 1988. Web. 27 Oct 2020.

Vancouver:

Chang, Julio A. 1. A theoretical model of generic and brand advertising. [Internet] [Thesis]. University of Florida; 1988. [cited 2020 Oct 27]. Available from: https://ufdc.ufl.edu/AA00039568.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chang, Julio A. 1. A theoretical model of generic and brand advertising. [Thesis]. University of Florida; 1988. Available from: https://ufdc.ufl.edu/AA00039568

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Florida

11. Rimal, Arbindra Prasad, 1960-. Effect of generic and brand promotions of fresh-cut flowers on the use of retail flower outlets.

Degree: PhD, Food and Resource Economics, 1998, University of Florida

Subjects/Keywords: Advertising expenditures; Brands; Income elasticity of demand; Income estimates; Market prices; Market share; Price elasticity; Prices; Retail outlets; Supermarkets

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APA (6th Edition):

Rimal, Arbindra Prasad, 1. (1998). Effect of generic and brand promotions of fresh-cut flowers on the use of retail flower outlets. (Doctoral Dissertation). University of Florida. Retrieved from https://ufdc.ufl.edu/AA00034769

Chicago Manual of Style (16th Edition):

Rimal, Arbindra Prasad, 1960-. “Effect of generic and brand promotions of fresh-cut flowers on the use of retail flower outlets.” 1998. Doctoral Dissertation, University of Florida. Accessed October 27, 2020. https://ufdc.ufl.edu/AA00034769.

MLA Handbook (7th Edition):

Rimal, Arbindra Prasad, 1960-. “Effect of generic and brand promotions of fresh-cut flowers on the use of retail flower outlets.” 1998. Web. 27 Oct 2020.

Vancouver:

Rimal, Arbindra Prasad 1. Effect of generic and brand promotions of fresh-cut flowers on the use of retail flower outlets. [Internet] [Doctoral dissertation]. University of Florida; 1998. [cited 2020 Oct 27]. Available from: https://ufdc.ufl.edu/AA00034769.

Council of Science Editors:

Rimal, Arbindra Prasad 1. Effect of generic and brand promotions of fresh-cut flowers on the use of retail flower outlets. [Doctoral Dissertation]. University of Florida; 1998. Available from: https://ufdc.ufl.edu/AA00034769


University of Florida

12. Jones, Eugene, 1951-. An econometric model of structural changes in the U.S. potato industry.

Degree: 1984, University of Florida

Subjects/Keywords: Advertising expenditures; Analytical forecasting; Farms; Food; Market prices; Mathematical variables; Potatoes; Prices; Simulations; Wholesale prices

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APA (6th Edition):

Jones, Eugene, 1. (1984). An econometric model of structural changes in the U.S. potato industry. (Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/AA00003415

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jones, Eugene, 1951-. “An econometric model of structural changes in the U.S. potato industry.” 1984. Thesis, University of Florida. Accessed October 27, 2020. https://ufdc.ufl.edu/AA00003415.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jones, Eugene, 1951-. “An econometric model of structural changes in the U.S. potato industry.” 1984. Web. 27 Oct 2020.

Vancouver:

Jones, Eugene 1. An econometric model of structural changes in the U.S. potato industry. [Internet] [Thesis]. University of Florida; 1984. [cited 2020 Oct 27]. Available from: https://ufdc.ufl.edu/AA00003415.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jones, Eugene 1. An econometric model of structural changes in the U.S. potato industry. [Thesis]. University of Florida; 1984. Available from: https://ufdc.ufl.edu/AA00003415

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Kansas State University

13. Silva, Jena. An evaluation of the impacts of the Sunsweet cooperative’s advertising expenditures.

Degree: MS, Department of Agricultural Economics, 2010, Kansas State University

 The objective of this analysis is to develop a demand model for the Sunsweet Cooperative and from this model, determine if the benefits to Sunweet’s… (more)

Subjects/Keywords: AN EVALUATION OF THE IMPACTS OF THE SUNSWEET COOPERATIVE’S ADVERTISING EXPENDITURES; Benefit Cost Analysis; Agriculture, General (0473)

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APA (6th Edition):

Silva, J. (2010). An evaluation of the impacts of the Sunsweet cooperative’s advertising expenditures. (Masters Thesis). Kansas State University. Retrieved from http://hdl.handle.net/2097/6989

Chicago Manual of Style (16th Edition):

Silva, Jena. “An evaluation of the impacts of the Sunsweet cooperative’s advertising expenditures.” 2010. Masters Thesis, Kansas State University. Accessed October 27, 2020. http://hdl.handle.net/2097/6989.

MLA Handbook (7th Edition):

Silva, Jena. “An evaluation of the impacts of the Sunsweet cooperative’s advertising expenditures.” 2010. Web. 27 Oct 2020.

Vancouver:

Silva J. An evaluation of the impacts of the Sunsweet cooperative’s advertising expenditures. [Internet] [Masters thesis]. Kansas State University; 2010. [cited 2020 Oct 27]. Available from: http://hdl.handle.net/2097/6989.

Council of Science Editors:

Silva J. An evaluation of the impacts of the Sunsweet cooperative’s advertising expenditures. [Masters Thesis]. Kansas State University; 2010. Available from: http://hdl.handle.net/2097/6989


University of Florida

14. McClelland, Edward L. ( Thesis advisor ). Optimal allocation of the Florida citrus industry's generic advertising budget.

Degree: 1969, University of Florida

As with any economic enterprise, the Florida citrus

Subjects/Keywords: Advertising expenditures; Advertising to sales ratios; Budget allocation; Fresh fruit; Geographic regions; Grapefruits; Mathematical variables; Orange juice; Total revenue; Variable coefficients; Agricultural Economics thesis Ph. D; Citrus  – Marketing; Citrus fruit industry; City of Lakeland ( local )

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APA (6th Edition):

McClelland, E. L. (. T. a. ). (1969). Optimal allocation of the Florida citrus industry's generic advertising budget. (Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UF00097766

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

McClelland, Edward L ( Thesis advisor ). “Optimal allocation of the Florida citrus industry's generic advertising budget.” 1969. Thesis, University of Florida. Accessed October 27, 2020. https://ufdc.ufl.edu/UF00097766.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

McClelland, Edward L ( Thesis advisor ). “Optimal allocation of the Florida citrus industry's generic advertising budget.” 1969. Web. 27 Oct 2020.

Vancouver:

McClelland EL(Ta). Optimal allocation of the Florida citrus industry's generic advertising budget. [Internet] [Thesis]. University of Florida; 1969. [cited 2020 Oct 27]. Available from: https://ufdc.ufl.edu/UF00097766.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

McClelland EL(Ta). Optimal allocation of the Florida citrus industry's generic advertising budget. [Thesis]. University of Florida; 1969. Available from: https://ufdc.ufl.edu/UF00097766

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Florida

15. Powe, Charles E. ( Dissertant ). A model for evaluating alternative policy decision for the Florida orange subsector of the food industry.

Degree: 1973, University of Florida

A third generation quantitative economic model of the Florida

Subjects/Keywords: Advertising expenditures; Agricultural seasons; Boxes; Crops; Marginal revenue; Market prices; Modeling; Prices; Simulations; Weather; Citrus fruit industry  – Florida; Food and Resource Economics thesis Ph. D; City of Lakeland ( local )

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APA (6th Edition):

Powe, C. E. (. D. ). (1973). A model for evaluating alternative policy decision for the Florida orange subsector of the food industry. (Thesis). University of Florida. Retrieved from https://ufdc.ufl.edu/UF00098188

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Powe, Charles E ( Dissertant ). “A model for evaluating alternative policy decision for the Florida orange subsector of the food industry.” 1973. Thesis, University of Florida. Accessed October 27, 2020. https://ufdc.ufl.edu/UF00098188.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Powe, Charles E ( Dissertant ). “A model for evaluating alternative policy decision for the Florida orange subsector of the food industry.” 1973. Web. 27 Oct 2020.

Vancouver:

Powe CE(D). A model for evaluating alternative policy decision for the Florida orange subsector of the food industry. [Internet] [Thesis]. University of Florida; 1973. [cited 2020 Oct 27]. Available from: https://ufdc.ufl.edu/UF00098188.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Powe CE(D). A model for evaluating alternative policy decision for the Florida orange subsector of the food industry. [Thesis]. University of Florida; 1973. Available from: https://ufdc.ufl.edu/UF00098188

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.