Advanced search options

Advanced Search Options 🞨

Browse by author name (“Author name starts with…”).

Find ETDs with:

in
/  
in
/  
in
/  
in

Written in Published in Earliest date Latest date

Sorted by

Results per page:

Sorted by: relevance · author · university · dateNew search

You searched for subject:(Advertising effectiveness). Showing records 1 – 30 of 80 total matches.

[1] [2] [3]

Search Limiters

Last 2 Years | English Only

Languages

Country

▼ Search Limiters


Curtin University of Technology

1. Fielder, Lynda Jane. The relationship between high school students' liking of elements in alcohol advertising and advertising effectiveness .

Degree: 2011, Curtin University of Technology

 The increasing level of alcohol consumption among youth and related harms is an issue of international public health concern (Hingson, Heeren, Winter, & Wechsler, 2005;… (more)

Subjects/Keywords: advertising effectiveness; alcohol advertising; high school students

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Fielder, L. J. (2011). The relationship between high school students' liking of elements in alcohol advertising and advertising effectiveness . (Thesis). Curtin University of Technology. Retrieved from http://hdl.handle.net/20.500.11937/1578

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Fielder, Lynda Jane. “The relationship between high school students' liking of elements in alcohol advertising and advertising effectiveness .” 2011. Thesis, Curtin University of Technology. Accessed April 15, 2021. http://hdl.handle.net/20.500.11937/1578.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Fielder, Lynda Jane. “The relationship between high school students' liking of elements in alcohol advertising and advertising effectiveness .” 2011. Web. 15 Apr 2021.

Vancouver:

Fielder LJ. The relationship between high school students' liking of elements in alcohol advertising and advertising effectiveness . [Internet] [Thesis]. Curtin University of Technology; 2011. [cited 2021 Apr 15]. Available from: http://hdl.handle.net/20.500.11937/1578.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fielder LJ. The relationship between high school students' liking of elements in alcohol advertising and advertising effectiveness . [Thesis]. Curtin University of Technology; 2011. Available from: http://hdl.handle.net/20.500.11937/1578

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Georgia

2. Brison, Natasha Teericoach. Measuring consumer advertising deception.

Degree: 2015, University of Georgia

 The aim of this study was to further both the theoretical conceptualization and the empirical validation of a consumer advertising deception research model. Conceptually, it… (more)

Subjects/Keywords: Advertising Effectiveness; Consumer Deception; Regulation

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Brison, N. T. (2015). Measuring consumer advertising deception. (Thesis). University of Georgia. Retrieved from http://hdl.handle.net/10724/32530

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Brison, Natasha Teericoach. “Measuring consumer advertising deception.” 2015. Thesis, University of Georgia. Accessed April 15, 2021. http://hdl.handle.net/10724/32530.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Brison, Natasha Teericoach. “Measuring consumer advertising deception.” 2015. Web. 15 Apr 2021.

Vancouver:

Brison NT. Measuring consumer advertising deception. [Internet] [Thesis]. University of Georgia; 2015. [cited 2021 Apr 15]. Available from: http://hdl.handle.net/10724/32530.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Brison NT. Measuring consumer advertising deception. [Thesis]. University of Georgia; 2015. Available from: http://hdl.handle.net/10724/32530

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

3. Chiang, Shou-Jie. A Study On Motivation, Attitude, Behavior And Advertising Effectiveness Of Internet Video Advertising Audiences.

Degree: Master, Business Management, 2011, NSYSU

 In Taiwan, there is an increasing number of people using the Internet. Advertising firms have noticed the change in consumer behavior, and thus are investing… (more)

Subjects/Keywords: Internet video advertising; motivation; attitude; behavior; advertising effectiveness; advertising

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chiang, S. (2011). A Study On Motivation, Attitude, Behavior And Advertising Effectiveness Of Internet Video Advertising Audiences. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0705111-140430

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chiang, Shou-Jie. “A Study On Motivation, Attitude, Behavior And Advertising Effectiveness Of Internet Video Advertising Audiences.” 2011. Thesis, NSYSU. Accessed April 15, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0705111-140430.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chiang, Shou-Jie. “A Study On Motivation, Attitude, Behavior And Advertising Effectiveness Of Internet Video Advertising Audiences.” 2011. Web. 15 Apr 2021.

Vancouver:

Chiang S. A Study On Motivation, Attitude, Behavior And Advertising Effectiveness Of Internet Video Advertising Audiences. [Internet] [Thesis]. NSYSU; 2011. [cited 2021 Apr 15]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0705111-140430.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chiang S. A Study On Motivation, Attitude, Behavior And Advertising Effectiveness Of Internet Video Advertising Audiences. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0705111-140430

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


North-West University

4. Naidoo, Thirushen. The effectiveness of advertising through the social media in Gauteng / Naidoo, T.

Degree: 2011, North-West University

 In this day and age, with the very strong impact of globalization, digitalization and social media, advertising is changing. Many companies and advertising role players… (more)

Subjects/Keywords: Social media; Brand image; Advertising; Twitter; Facebook; Advertising effectiveness; Electronic advertising

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Naidoo, T. (2011). The effectiveness of advertising through the social media in Gauteng / Naidoo, T. (Thesis). North-West University. Retrieved from http://hdl.handle.net/10394/7043

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Naidoo, Thirushen. “The effectiveness of advertising through the social media in Gauteng / Naidoo, T. ” 2011. Thesis, North-West University. Accessed April 15, 2021. http://hdl.handle.net/10394/7043.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Naidoo, Thirushen. “The effectiveness of advertising through the social media in Gauteng / Naidoo, T. ” 2011. Web. 15 Apr 2021.

Vancouver:

Naidoo T. The effectiveness of advertising through the social media in Gauteng / Naidoo, T. [Internet] [Thesis]. North-West University; 2011. [cited 2021 Apr 15]. Available from: http://hdl.handle.net/10394/7043.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Naidoo T. The effectiveness of advertising through the social media in Gauteng / Naidoo, T. [Thesis]. North-West University; 2011. Available from: http://hdl.handle.net/10394/7043

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

5. Cheng, Sheng-tzu. The Effect of B2B Social Media Management Strategy on Advertising & Communicating Effect and Fan Page Preferenceâ A Case Study Of Intel Taiwan Fan Page.

Degree: Master, Business Management, 2013, NSYSU

 Intel, a non-consumer goods manufacturer, actually operates facebook and work hard to communicate with the general consumers recently. As a non-consumer goods manufacturer, what kinds… (more)

Subjects/Keywords: brands; Facebook; advertising effectiveness; fan page; Intel

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cheng, S. (2013). The Effect of B2B Social Media Management Strategy on Advertising & Communicating Effect and Fan Page Preferenceâ A Case Study Of Intel Taiwan Fan Page. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0515113-143743

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cheng, Sheng-tzu. “The Effect of B2B Social Media Management Strategy on Advertising & Communicating Effect and Fan Page Preferenceâ A Case Study Of Intel Taiwan Fan Page.” 2013. Thesis, NSYSU. Accessed April 15, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0515113-143743.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cheng, Sheng-tzu. “The Effect of B2B Social Media Management Strategy on Advertising & Communicating Effect and Fan Page Preferenceâ A Case Study Of Intel Taiwan Fan Page.” 2013. Web. 15 Apr 2021.

Vancouver:

Cheng S. The Effect of B2B Social Media Management Strategy on Advertising & Communicating Effect and Fan Page Preferenceâ A Case Study Of Intel Taiwan Fan Page. [Internet] [Thesis]. NSYSU; 2013. [cited 2021 Apr 15]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0515113-143743.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cheng S. The Effect of B2B Social Media Management Strategy on Advertising & Communicating Effect and Fan Page Preferenceâ A Case Study Of Intel Taiwan Fan Page. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0515113-143743

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

6. Li, Chi-Yang. The Influence of Match-up Degree and Brand Image on Advertising Effect.

Degree: Master, Business Management, 2015, NSYSU

 Now, combination of advertising and product spokesperson is almost a standard procedure of advertising design. However, in a variety of product endorsement ads by using… (more)

Subjects/Keywords: Brand Impression; Physical Attraction; Advertising Effectiveness

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Li, C. (2015). The Influence of Match-up Degree and Brand Image on Advertising Effect. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0609115-041401

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Li, Chi-Yang. “The Influence of Match-up Degree and Brand Image on Advertising Effect.” 2015. Thesis, NSYSU. Accessed April 15, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0609115-041401.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Li, Chi-Yang. “The Influence of Match-up Degree and Brand Image on Advertising Effect.” 2015. Web. 15 Apr 2021.

Vancouver:

Li C. The Influence of Match-up Degree and Brand Image on Advertising Effect. [Internet] [Thesis]. NSYSU; 2015. [cited 2021 Apr 15]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0609115-041401.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Li C. The Influence of Match-up Degree and Brand Image on Advertising Effect. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0609115-041401

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Nairobi

7. Achieng, Jacqueline Anne. Effectiveness of billboard advertising; a case of soft drinks in Nairobi .

Degree: 2009, University of Nairobi

 Billboards are defined broadly as any large outdoor printed (or projected) sign. Artists’ Billboards have been a key medium or vehicle to explore and express… (more)

Subjects/Keywords: Effectiveness; Billboard Advertising; Soft drinks; Nairobi

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Achieng, J. A. (2009). Effectiveness of billboard advertising; a case of soft drinks in Nairobi . (Thesis). University of Nairobi. Retrieved from http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13150

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Achieng, Jacqueline Anne. “Effectiveness of billboard advertising; a case of soft drinks in Nairobi .” 2009. Thesis, University of Nairobi. Accessed April 15, 2021. http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13150.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Achieng, Jacqueline Anne. “Effectiveness of billboard advertising; a case of soft drinks in Nairobi .” 2009. Web. 15 Apr 2021.

Vancouver:

Achieng JA. Effectiveness of billboard advertising; a case of soft drinks in Nairobi . [Internet] [Thesis]. University of Nairobi; 2009. [cited 2021 Apr 15]. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13150.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Achieng JA. Effectiveness of billboard advertising; a case of soft drinks in Nairobi . [Thesis]. University of Nairobi; 2009. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/13150

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Hong Kong University of Science and Technology

8. Qian, Bingjie ISOM. Sponsorship disclosure and the effectiveness of native advertising.

Degree: 2018, Hong Kong University of Science and Technology

 Native advertising is a kind of advertising that matches the form and style of the platform upon which it appears. Advertisers and publishers have embraced… (more)

Subjects/Keywords: Internet advertising ; Effectiveness ; Disclosure of information

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Qian, B. I. (2018). Sponsorship disclosure and the effectiveness of native advertising. (Thesis). Hong Kong University of Science and Technology. Retrieved from http://repository.ust.hk/ir/Record/1783.1-96293 ; https://doi.org/10.14711/thesis-991012657169003412 ; http://repository.ust.hk/ir/bitstream/1783.1-96293/1/th_redirect.html

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Qian, Bingjie ISOM. “Sponsorship disclosure and the effectiveness of native advertising.” 2018. Thesis, Hong Kong University of Science and Technology. Accessed April 15, 2021. http://repository.ust.hk/ir/Record/1783.1-96293 ; https://doi.org/10.14711/thesis-991012657169003412 ; http://repository.ust.hk/ir/bitstream/1783.1-96293/1/th_redirect.html.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Qian, Bingjie ISOM. “Sponsorship disclosure and the effectiveness of native advertising.” 2018. Web. 15 Apr 2021.

Vancouver:

Qian BI. Sponsorship disclosure and the effectiveness of native advertising. [Internet] [Thesis]. Hong Kong University of Science and Technology; 2018. [cited 2021 Apr 15]. Available from: http://repository.ust.hk/ir/Record/1783.1-96293 ; https://doi.org/10.14711/thesis-991012657169003412 ; http://repository.ust.hk/ir/bitstream/1783.1-96293/1/th_redirect.html.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Qian BI. Sponsorship disclosure and the effectiveness of native advertising. [Thesis]. Hong Kong University of Science and Technology; 2018. Available from: http://repository.ust.hk/ir/Record/1783.1-96293 ; https://doi.org/10.14711/thesis-991012657169003412 ; http://repository.ust.hk/ir/bitstream/1783.1-96293/1/th_redirect.html

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Missouri – Columbia

9. Peng, Wei. Body objectification in advertising : effects of visual sexual objectification on body image dissatisfaction and advertising effectiveness.

Degree: 2012, University of Missouri – Columbia

 [ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] Based on Objectification Theory and Social Comparison Theory, the study examined the effects of… (more)

Subjects/Keywords: sexual objectification; advertising effectiveness; psychological attitudes

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Peng, W. (2012). Body objectification in advertising : effects of visual sexual objectification on body image dissatisfaction and advertising effectiveness. (Thesis). University of Missouri – Columbia. Retrieved from http://hdl.handle.net/10355/33472

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Peng, Wei. “Body objectification in advertising : effects of visual sexual objectification on body image dissatisfaction and advertising effectiveness.” 2012. Thesis, University of Missouri – Columbia. Accessed April 15, 2021. http://hdl.handle.net/10355/33472.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Peng, Wei. “Body objectification in advertising : effects of visual sexual objectification on body image dissatisfaction and advertising effectiveness.” 2012. Web. 15 Apr 2021.

Vancouver:

Peng W. Body objectification in advertising : effects of visual sexual objectification on body image dissatisfaction and advertising effectiveness. [Internet] [Thesis]. University of Missouri – Columbia; 2012. [cited 2021 Apr 15]. Available from: http://hdl.handle.net/10355/33472.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Peng W. Body objectification in advertising : effects of visual sexual objectification on body image dissatisfaction and advertising effectiveness. [Thesis]. University of Missouri – Columbia; 2012. Available from: http://hdl.handle.net/10355/33472

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Georgia

10. Rollins, Brent L. Non-branded or branded direct-to-consumer prescription advertising.

Degree: 2014, University of Georgia

 Pharmaceutical manufacturers continue to spend billions of dollars on direct-to-consumer (DTC) prescription advertising. However, due to recent image issues, the industry has increased the amount… (more)

Subjects/Keywords: Non-branded; Branded; DTC; Advertising; Effectiveness

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rollins, B. L. (2014). Non-branded or branded direct-to-consumer prescription advertising. (Thesis). University of Georgia. Retrieved from http://hdl.handle.net/10724/25634

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Rollins, Brent L. “Non-branded or branded direct-to-consumer prescription advertising.” 2014. Thesis, University of Georgia. Accessed April 15, 2021. http://hdl.handle.net/10724/25634.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Rollins, Brent L. “Non-branded or branded direct-to-consumer prescription advertising.” 2014. Web. 15 Apr 2021.

Vancouver:

Rollins BL. Non-branded or branded direct-to-consumer prescription advertising. [Internet] [Thesis]. University of Georgia; 2014. [cited 2021 Apr 15]. Available from: http://hdl.handle.net/10724/25634.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rollins BL. Non-branded or branded direct-to-consumer prescription advertising. [Thesis]. University of Georgia; 2014. Available from: http://hdl.handle.net/10724/25634

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Texas – Austin

11. Kim, Dong Hoo. Time will construe me : the fit effect of culture, temporal distance and construal level.

Degree: PhD, Advertising, 2014, University of Texas – Austin

 The present research examined how individuals’ cultural orientations influenced the relationship between their construal level and temporal distance. There were two studies in this research.… (more)

Subjects/Keywords: Culture; Temporal distance; Construal level; Advertising effectiveness

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kim, D. H. (2014). Time will construe me : the fit effect of culture, temporal distance and construal level. (Doctoral Dissertation). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/25879

Chicago Manual of Style (16th Edition):

Kim, Dong Hoo. “Time will construe me : the fit effect of culture, temporal distance and construal level.” 2014. Doctoral Dissertation, University of Texas – Austin. Accessed April 15, 2021. http://hdl.handle.net/2152/25879.

MLA Handbook (7th Edition):

Kim, Dong Hoo. “Time will construe me : the fit effect of culture, temporal distance and construal level.” 2014. Web. 15 Apr 2021.

Vancouver:

Kim DH. Time will construe me : the fit effect of culture, temporal distance and construal level. [Internet] [Doctoral dissertation]. University of Texas – Austin; 2014. [cited 2021 Apr 15]. Available from: http://hdl.handle.net/2152/25879.

Council of Science Editors:

Kim DH. Time will construe me : the fit effect of culture, temporal distance and construal level. [Doctoral Dissertation]. University of Texas – Austin; 2014. Available from: http://hdl.handle.net/2152/25879


NSYSU

12. Su, Yi-Yu. The New Weapon for Marketing Communicationï¼Ad Effects of Product Types and Promotion Types in App Advertising and Enbedded App Types.

Degree: Master, Business Management, 2014, NSYSU

 In recent years, peopleâs lives were bound up with smart mobile devices. We can easily observe similar scenes appearing in daily life â office workers… (more)

Subjects/Keywords: APP application; APP advertising; advertising effectiveness; promotion types; product types

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Su, Y. (2014). The New Weapon for Marketing Communicationï¼Ad Effects of Product Types and Promotion Types in App Advertising and Enbedded App Types. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0911114-012030

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Su, Yi-Yu. “The New Weapon for Marketing Communicationï¼Ad Effects of Product Types and Promotion Types in App Advertising and Enbedded App Types.” 2014. Thesis, NSYSU. Accessed April 15, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0911114-012030.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Su, Yi-Yu. “The New Weapon for Marketing Communicationï¼Ad Effects of Product Types and Promotion Types in App Advertising and Enbedded App Types.” 2014. Web. 15 Apr 2021.

Vancouver:

Su Y. The New Weapon for Marketing Communicationï¼Ad Effects of Product Types and Promotion Types in App Advertising and Enbedded App Types. [Internet] [Thesis]. NSYSU; 2014. [cited 2021 Apr 15]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0911114-012030.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Su Y. The New Weapon for Marketing Communicationï¼Ad Effects of Product Types and Promotion Types in App Advertising and Enbedded App Types. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0911114-012030

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

13. Chiu, Chien-Wei. The Banner Advertising Appeal Forms of its Performance Research.

Degree: Master, Business Management, 2001, NSYSU

none Advisors/Committee Members: LIN FEN-HUI (chair), Huang Junying (committee member), Chow, Tai-hwa (chair).

Subjects/Keywords: advertising effectiveness; Internet Advertising

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chiu, C. (2001). The Banner Advertising Appeal Forms of its Performance Research. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0629101-160735

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chiu, Chien-Wei. “The Banner Advertising Appeal Forms of its Performance Research.” 2001. Thesis, NSYSU. Accessed April 15, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0629101-160735.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chiu, Chien-Wei. “The Banner Advertising Appeal Forms of its Performance Research.” 2001. Web. 15 Apr 2021.

Vancouver:

Chiu C. The Banner Advertising Appeal Forms of its Performance Research. [Internet] [Thesis]. NSYSU; 2001. [cited 2021 Apr 15]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0629101-160735.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chiu C. The Banner Advertising Appeal Forms of its Performance Research. [Thesis]. NSYSU; 2001. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0629101-160735

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

14. Chen, Hsin-Ping. Research on the Different Effects among Native Advertising, Banner Advertising and the Web Page Consistency Concerning User Experience and Advertising Effectiveness.

Degree: Master, Information Management, 2016, NSYSU

 There are two major purposes for this study. The first one is to examine how two outcome variables (user experience and advertising effectiveness) vary with… (more)

Subjects/Keywords: Banner blindness; Advertising effectiveness; User experience; Consistency; Native advertising

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, H. (2016). Research on the Different Effects among Native Advertising, Banner Advertising and the Web Page Consistency Concerning User Experience and Advertising Effectiveness. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1109116-153750

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Hsin-Ping. “Research on the Different Effects among Native Advertising, Banner Advertising and the Web Page Consistency Concerning User Experience and Advertising Effectiveness.” 2016. Thesis, NSYSU. Accessed April 15, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1109116-153750.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Hsin-Ping. “Research on the Different Effects among Native Advertising, Banner Advertising and the Web Page Consistency Concerning User Experience and Advertising Effectiveness.” 2016. Web. 15 Apr 2021.

Vancouver:

Chen H. Research on the Different Effects among Native Advertising, Banner Advertising and the Web Page Consistency Concerning User Experience and Advertising Effectiveness. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 15]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1109116-153750.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen H. Research on the Different Effects among Native Advertising, Banner Advertising and the Web Page Consistency Concerning User Experience and Advertising Effectiveness. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-1109116-153750

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Otago

15. Aitken, Robert Walter. Re-conceptualising television advertising typologies .

Degree: 2011, University of Otago

 This thesis presents a new typology of television advertising that re-orientates existing research into advertising effectiveness and more accurately reflects new directions in communication theory.… (more)

Subjects/Keywords: television advertising; advertising effectiveness; communication theory; message strategies; gratifications theory

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Aitken, R. W. (2011). Re-conceptualising television advertising typologies . (Doctoral Dissertation). University of Otago. Retrieved from http://hdl.handle.net/10523/1468

Chicago Manual of Style (16th Edition):

Aitken, Robert Walter. “Re-conceptualising television advertising typologies .” 2011. Doctoral Dissertation, University of Otago. Accessed April 15, 2021. http://hdl.handle.net/10523/1468.

MLA Handbook (7th Edition):

Aitken, Robert Walter. “Re-conceptualising television advertising typologies .” 2011. Web. 15 Apr 2021.

Vancouver:

Aitken RW. Re-conceptualising television advertising typologies . [Internet] [Doctoral dissertation]. University of Otago; 2011. [cited 2021 Apr 15]. Available from: http://hdl.handle.net/10523/1468.

Council of Science Editors:

Aitken RW. Re-conceptualising television advertising typologies . [Doctoral Dissertation]. University of Otago; 2011. Available from: http://hdl.handle.net/10523/1468


NSYSU

16. Cheng, Hung-Jui. Know the enemy and know yourself: The Influence of comparison target and message framing in comparative advertising.

Degree: Master, Institute of Marketing Communication, 2015, NSYSU

 New brands often wish to achieve quick brand exposure and provide consumers detailed product information through comparative advertising. Due to the strict regulations of the… (more)

Subjects/Keywords: Message Framing; Anchoring Theory; Regulatory Focus; Comparative Advertising; Advertising Effectiveness

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cheng, H. (2015). Know the enemy and know yourself: The Influence of comparison target and message framing in comparative advertising. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0414115-111554

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cheng, Hung-Jui. “Know the enemy and know yourself: The Influence of comparison target and message framing in comparative advertising.” 2015. Thesis, NSYSU. Accessed April 15, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0414115-111554.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cheng, Hung-Jui. “Know the enemy and know yourself: The Influence of comparison target and message framing in comparative advertising.” 2015. Web. 15 Apr 2021.

Vancouver:

Cheng H. Know the enemy and know yourself: The Influence of comparison target and message framing in comparative advertising. [Internet] [Thesis]. NSYSU; 2015. [cited 2021 Apr 15]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0414115-111554.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cheng H. Know the enemy and know yourself: The Influence of comparison target and message framing in comparative advertising. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0414115-111554

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Georgia

17. Han, Kyoo-Hoon. The effects of dispositional and situational attributions on evaluative responses to noncelebrity testimonial advertising.

Degree: 2014, University of Georgia

 Testimonial advertising has been widely used to convey brand recommendations using an endorser or a group of endorsers on behalf of the advertiser. This type… (more)

Subjects/Keywords: Product Endorsement; Testimonial Advertising; Attribution; Consumer Attitude; Advertising Effectiveness

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Han, K. (2014). The effects of dispositional and situational attributions on evaluative responses to noncelebrity testimonial advertising. (Thesis). University of Georgia. Retrieved from http://hdl.handle.net/10724/22121

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Han, Kyoo-Hoon. “The effects of dispositional and situational attributions on evaluative responses to noncelebrity testimonial advertising.” 2014. Thesis, University of Georgia. Accessed April 15, 2021. http://hdl.handle.net/10724/22121.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Han, Kyoo-Hoon. “The effects of dispositional and situational attributions on evaluative responses to noncelebrity testimonial advertising.” 2014. Web. 15 Apr 2021.

Vancouver:

Han K. The effects of dispositional and situational attributions on evaluative responses to noncelebrity testimonial advertising. [Internet] [Thesis]. University of Georgia; 2014. [cited 2021 Apr 15]. Available from: http://hdl.handle.net/10724/22121.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Han K. The effects of dispositional and situational attributions on evaluative responses to noncelebrity testimonial advertising. [Thesis]. University of Georgia; 2014. Available from: http://hdl.handle.net/10724/22121

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Georgia

18. Kim, Hana. Repetition effect of positive and negative political advertising with the presence or absence of disclaimer.

Degree: 2014, University of Georgia

 This study examines the effectiveness of political advertising in terms of recall, attitude toward ads, and voting intention with three dimensions: level of frequency, type… (more)

Subjects/Keywords: Political advertising; Negative advertising Effective frequency; Measuring effectiveness; Political disclaimer

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kim, H. (2014). Repetition effect of positive and negative political advertising with the presence or absence of disclaimer. (Thesis). University of Georgia. Retrieved from http://hdl.handle.net/10724/22701

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kim, Hana. “Repetition effect of positive and negative political advertising with the presence or absence of disclaimer.” 2014. Thesis, University of Georgia. Accessed April 15, 2021. http://hdl.handle.net/10724/22701.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kim, Hana. “Repetition effect of positive and negative political advertising with the presence or absence of disclaimer.” 2014. Web. 15 Apr 2021.

Vancouver:

Kim H. Repetition effect of positive and negative political advertising with the presence or absence of disclaimer. [Internet] [Thesis]. University of Georgia; 2014. [cited 2021 Apr 15]. Available from: http://hdl.handle.net/10724/22701.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kim H. Repetition effect of positive and negative political advertising with the presence or absence of disclaimer. [Thesis]. University of Georgia; 2014. Available from: http://hdl.handle.net/10724/22701

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Canterbury

19. Surovaya, Ekaterina. Exposure effects of consumer-generated advertising on audience attitudes, recall and behavioural intentions.

Degree: PhD, Management, 2015, University of Canterbury

 Over the past decade, the networked information environment has increased consumers’ autonomy and brought radical change to the advertising industry. Now individual consumers can reach… (more)

Subjects/Keywords: Consumer-generated advertising; CGA; co-creation; advertising effectiveness

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Surovaya, E. (2015). Exposure effects of consumer-generated advertising on audience attitudes, recall and behavioural intentions. (Doctoral Dissertation). University of Canterbury. Retrieved from http://dx.doi.org/10.26021/5218

Chicago Manual of Style (16th Edition):

Surovaya, Ekaterina. “Exposure effects of consumer-generated advertising on audience attitudes, recall and behavioural intentions.” 2015. Doctoral Dissertation, University of Canterbury. Accessed April 15, 2021. http://dx.doi.org/10.26021/5218.

MLA Handbook (7th Edition):

Surovaya, Ekaterina. “Exposure effects of consumer-generated advertising on audience attitudes, recall and behavioural intentions.” 2015. Web. 15 Apr 2021.

Vancouver:

Surovaya E. Exposure effects of consumer-generated advertising on audience attitudes, recall and behavioural intentions. [Internet] [Doctoral dissertation]. University of Canterbury; 2015. [cited 2021 Apr 15]. Available from: http://dx.doi.org/10.26021/5218.

Council of Science Editors:

Surovaya E. Exposure effects of consumer-generated advertising on audience attitudes, recall and behavioural intentions. [Doctoral Dissertation]. University of Canterbury; 2015. Available from: http://dx.doi.org/10.26021/5218


NSYSU

20. Chen, Nai-Ching. Discussion of attitude toward the ad and advertising effectiveness in social network sitesâthe influence of position, type and mechanisms.

Degree: Master, Information Management, 2015, NSYSU

 Social network sites (SNS) is now one of the most frequently used site for internet users, people use SNS for interacting with community members and… (more)

Subjects/Keywords: attitude toward the ad; advertising effectiveness; advertising position; personalized advertising; social recommendation; social network site

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, N. (2015). Discussion of attitude toward the ad and advertising effectiveness in social network sitesâthe influence of position, type and mechanisms. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0619115-010716

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Nai-Ching. “Discussion of attitude toward the ad and advertising effectiveness in social network sitesâthe influence of position, type and mechanisms.” 2015. Thesis, NSYSU. Accessed April 15, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0619115-010716.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Nai-Ching. “Discussion of attitude toward the ad and advertising effectiveness in social network sitesâthe influence of position, type and mechanisms.” 2015. Web. 15 Apr 2021.

Vancouver:

Chen N. Discussion of attitude toward the ad and advertising effectiveness in social network sitesâthe influence of position, type and mechanisms. [Internet] [Thesis]. NSYSU; 2015. [cited 2021 Apr 15]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0619115-010716.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen N. Discussion of attitude toward the ad and advertising effectiveness in social network sitesâthe influence of position, type and mechanisms. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0619115-010716

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

21. Pålsson, Linnéa Jansson; Fallenkvist, Rebecka. “I don’t care” : Describing digital natives emotional response towards provocative advertising.

Degree: Marketing, 2018, Linnaeus University

  Consumers are actively avoiding advertising, which has made the advertising landscape more challenging, resulting in the implementation of other strategies. Provocative advertising is a… (more)

Subjects/Keywords: Advertising; Provocative advertising; Digital Natives; Emotional response; Resistance; Provocative Advertising Effectiveness; Business Administration; Företagsekonomi

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pålsson, Linnéa Jansson; Fallenkvist, R. (2018). “I don’t care” : Describing digital natives emotional response towards provocative advertising. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75959

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pålsson, Linnéa Jansson; Fallenkvist, Rebecka. ““I don’t care” : Describing digital natives emotional response towards provocative advertising.” 2018. Thesis, Linnaeus University. Accessed April 15, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75959.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pålsson, Linnéa Jansson; Fallenkvist, Rebecka. ““I don’t care” : Describing digital natives emotional response towards provocative advertising.” 2018. Web. 15 Apr 2021.

Vancouver:

Pålsson, Linnéa Jansson; Fallenkvist R. “I don’t care” : Describing digital natives emotional response towards provocative advertising. [Internet] [Thesis]. Linnaeus University; 2018. [cited 2021 Apr 15]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75959.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pålsson, Linnéa Jansson; Fallenkvist R. “I don’t care” : Describing digital natives emotional response towards provocative advertising. [Thesis]. Linnaeus University; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-75959

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Tennessee – Knoxville

22. Cai, Xizi. Effectiveness of Antismoking Campaign Strategies on Smoking Cessation of Chinese Smokers: An Application of Taylor’s Six-segment Message Strategy Wheel.

Degree: MS, Communication and Information, 2012, University of Tennessee – Knoxville

  China has the largest smoker population in the world. Since 2006, with China as a member country of WHO FCTC (World Health Organization Framework… (more)

Subjects/Keywords: Advertising effectiveness; Taylor's Six-segment Strategy Wheel; Chinese antismoking advertising; Chinese smoking cessation; Communication; Health Communication; Public Relations and Advertising

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cai, X. (2012). Effectiveness of Antismoking Campaign Strategies on Smoking Cessation of Chinese Smokers: An Application of Taylor’s Six-segment Message Strategy Wheel. (Thesis). University of Tennessee – Knoxville. Retrieved from https://trace.tennessee.edu/utk_gradthes/1252

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cai, Xizi. “Effectiveness of Antismoking Campaign Strategies on Smoking Cessation of Chinese Smokers: An Application of Taylor’s Six-segment Message Strategy Wheel.” 2012. Thesis, University of Tennessee – Knoxville. Accessed April 15, 2021. https://trace.tennessee.edu/utk_gradthes/1252.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cai, Xizi. “Effectiveness of Antismoking Campaign Strategies on Smoking Cessation of Chinese Smokers: An Application of Taylor’s Six-segment Message Strategy Wheel.” 2012. Web. 15 Apr 2021.

Vancouver:

Cai X. Effectiveness of Antismoking Campaign Strategies on Smoking Cessation of Chinese Smokers: An Application of Taylor’s Six-segment Message Strategy Wheel. [Internet] [Thesis]. University of Tennessee – Knoxville; 2012. [cited 2021 Apr 15]. Available from: https://trace.tennessee.edu/utk_gradthes/1252.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cai X. Effectiveness of Antismoking Campaign Strategies on Smoking Cessation of Chinese Smokers: An Application of Taylor’s Six-segment Message Strategy Wheel. [Thesis]. University of Tennessee – Knoxville; 2012. Available from: https://trace.tennessee.edu/utk_gradthes/1252

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

23. Huang, Chien-Wei. Influence of Purchase Intention from Product Involvement and Advertising Effectiveness.

Degree: Master, Business Management, 2010, NSYSU

 There are hundreds of channels in Taiwan. Because of computer and internet developing, people in Taiwan communicate easily to everyone in the world. It causes… (more)

Subjects/Keywords: Product Involvement; Involvement; Advertising Effectiveness; Purchase Intention; Recall; Moderator

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Huang, C. (2010). Influence of Purchase Intention from Product Involvement and Advertising Effectiveness. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0709110-150756

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Huang, Chien-Wei. “Influence of Purchase Intention from Product Involvement and Advertising Effectiveness.” 2010. Thesis, NSYSU. Accessed April 15, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0709110-150756.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Huang, Chien-Wei. “Influence of Purchase Intention from Product Involvement and Advertising Effectiveness.” 2010. Web. 15 Apr 2021.

Vancouver:

Huang C. Influence of Purchase Intention from Product Involvement and Advertising Effectiveness. [Internet] [Thesis]. NSYSU; 2010. [cited 2021 Apr 15]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0709110-150756.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang C. Influence of Purchase Intention from Product Involvement and Advertising Effectiveness. [Thesis]. NSYSU; 2010. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0709110-150756

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

24. Tung, Ming-Hsuan. Intergenerational Appeal in Luxury Product Advertising: Impacts of Brand-Gender Extension and Brand Duration.

Degree: Master, Business Management, 2011, NSYSU

 âIntergenerational (IG) appealâ is an ad focusing on the relationship between parents and children in order to enhance heritage image of a brand and facilitate… (more)

Subjects/Keywords: IG Appeal; advertising effectiveness; brand duration; brand-gender extension; IG impacts

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tung, M. (2011). Intergenerational Appeal in Luxury Product Advertising: Impacts of Brand-Gender Extension and Brand Duration. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624111-150419

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tung, Ming-Hsuan. “Intergenerational Appeal in Luxury Product Advertising: Impacts of Brand-Gender Extension and Brand Duration.” 2011. Thesis, NSYSU. Accessed April 15, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624111-150419.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tung, Ming-Hsuan. “Intergenerational Appeal in Luxury Product Advertising: Impacts of Brand-Gender Extension and Brand Duration.” 2011. Web. 15 Apr 2021.

Vancouver:

Tung M. Intergenerational Appeal in Luxury Product Advertising: Impacts of Brand-Gender Extension and Brand Duration. [Internet] [Thesis]. NSYSU; 2011. [cited 2021 Apr 15]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624111-150419.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tung M. Intergenerational Appeal in Luxury Product Advertising: Impacts of Brand-Gender Extension and Brand Duration. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624111-150419

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

25. Tsai, I-Ting. Swat or Bunt? Influences of Time Duration, Cause Importance and Product Type on Cause-Related Marketing.

Degree: Master, Master of Business Administration Program in International Business, 2016, NSYSU

 As moral consciousness raises, Corporate Social Responsibility (CSR) has become essential and Cause-Related Marketing (CRM) has turned prevalent among marketers. It is believed that CRM… (more)

Subjects/Keywords: advertising effectiveness; product type; Cause-related marketing; time duration; cause importance

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tsai, I. (2016). Swat or Bunt? Influences of Time Duration, Cause Importance and Product Type on Cause-Related Marketing. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0730116-024443

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tsai, I-Ting. “Swat or Bunt? Influences of Time Duration, Cause Importance and Product Type on Cause-Related Marketing.” 2016. Thesis, NSYSU. Accessed April 15, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0730116-024443.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tsai, I-Ting. “Swat or Bunt? Influences of Time Duration, Cause Importance and Product Type on Cause-Related Marketing.” 2016. Web. 15 Apr 2021.

Vancouver:

Tsai I. Swat or Bunt? Influences of Time Duration, Cause Importance and Product Type on Cause-Related Marketing. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 15]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0730116-024443.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tsai I. Swat or Bunt? Influences of Time Duration, Cause Importance and Product Type on Cause-Related Marketing. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0730116-024443

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

26. Hu, Chiung-Wen. Advertising Effectiveness on TV Commercials versus Sponsorship in Taiwanese TV Program â A Case Study of Cotton USA.

Degree: Master, Business Management, 2016, NSYSU

 In 2012, National Communication Commission (NCC) first lift a ban on sponsorship in Taiwanese TV programs. Sponsorship in TV programs become another way for company… (more)

Subjects/Keywords: TV Commercials; Sponsorship; Advertising Effectiveness; AIDA model; COTTON USA

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hu, C. (2016). Advertising Effectiveness on TV Commercials versus Sponsorship in Taiwanese TV Program â A Case Study of Cotton USA. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0514116-165012

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hu, Chiung-Wen. “Advertising Effectiveness on TV Commercials versus Sponsorship in Taiwanese TV Program â A Case Study of Cotton USA.” 2016. Thesis, NSYSU. Accessed April 15, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0514116-165012.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hu, Chiung-Wen. “Advertising Effectiveness on TV Commercials versus Sponsorship in Taiwanese TV Program â A Case Study of Cotton USA.” 2016. Web. 15 Apr 2021.

Vancouver:

Hu C. Advertising Effectiveness on TV Commercials versus Sponsorship in Taiwanese TV Program â A Case Study of Cotton USA. [Internet] [Thesis]. NSYSU; 2016. [cited 2021 Apr 15]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0514116-165012.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hu C. Advertising Effectiveness on TV Commercials versus Sponsorship in Taiwanese TV Program â A Case Study of Cotton USA. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0514116-165012

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

27. Hung, Chun-chieh. The Influence Of Endorser Credibility on Advertising Effectivenessï¼Exemplified By P&G Inc.

Degree: Master, Business Management, 2012, NSYSU

 According to the report of effective advertising analysis in the Taiwan area released by Rainmaker XKM International Corp., the advertising amount of care product industry… (more)

Subjects/Keywords: P&G; Advertising Effectiveness; involvement with advertisement; Endorser Credibility

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hung, C. (2012). The Influence Of Endorser Credibility on Advertising Effectivenessï¼Exemplified By P&G Inc. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0313112-175619

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hung, Chun-chieh. “The Influence Of Endorser Credibility on Advertising Effectivenessï¼Exemplified By P&G Inc.” 2012. Thesis, NSYSU. Accessed April 15, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0313112-175619.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hung, Chun-chieh. “The Influence Of Endorser Credibility on Advertising Effectivenessï¼Exemplified By P&G Inc.” 2012. Web. 15 Apr 2021.

Vancouver:

Hung C. The Influence Of Endorser Credibility on Advertising Effectivenessï¼Exemplified By P&G Inc. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Apr 15]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0313112-175619.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hung C. The Influence Of Endorser Credibility on Advertising Effectivenessï¼Exemplified By P&G Inc. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0313112-175619

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

28. Fan, Ya-chi. The Influence of Spokespersonâs Gender and Product Gender Image on Advertising Effectiveness.

Degree: Master, Communications Management, 2012, NSYSU

 ãNowadays, spokesperson is a very common advertising strategy. A good spokesperson can favorably attract customersâ attention, produce better recall or precognition of a brand name,… (more)

Subjects/Keywords: Advertising Effectiveness; Schema; FCB Model; Spokesperson; Product Gender Image

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Fan, Y. (2012). The Influence of Spokespersonâs Gender and Product Gender Image on Advertising Effectiveness. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0621112-152239

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Fan, Ya-chi. “The Influence of Spokespersonâs Gender and Product Gender Image on Advertising Effectiveness.” 2012. Thesis, NSYSU. Accessed April 15, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0621112-152239.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Fan, Ya-chi. “The Influence of Spokespersonâs Gender and Product Gender Image on Advertising Effectiveness.” 2012. Web. 15 Apr 2021.

Vancouver:

Fan Y. The Influence of Spokespersonâs Gender and Product Gender Image on Advertising Effectiveness. [Internet] [Thesis]. NSYSU; 2012. [cited 2021 Apr 15]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0621112-152239.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fan Y. The Influence of Spokespersonâs Gender and Product Gender Image on Advertising Effectiveness. [Thesis]. NSYSU; 2012. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0621112-152239

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

29. Wang, Wen-yu. Advertising Effectiveness of Virtual Spokesperson: A Case Study of Kaohsiung Rapid Transit Corporation.

Degree: Master, Business Management, 2018, NSYSU

 To avoid the risk of endorser, virtual spokesperson becomes an alternative to company. Virtual spokesperson is not only an endorser of company or trademark but… (more)

Subjects/Keywords: Involvement; Attitude toward Brand; Attitude toward Ad; Advertising Effectiveness; Virtual Spokesperson

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wang, W. (2018). Advertising Effectiveness of Virtual Spokesperson: A Case Study of Kaohsiung Rapid Transit Corporation. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0002118-155031

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wang, Wen-yu. “Advertising Effectiveness of Virtual Spokesperson: A Case Study of Kaohsiung Rapid Transit Corporation.” 2018. Thesis, NSYSU. Accessed April 15, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0002118-155031.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wang, Wen-yu. “Advertising Effectiveness of Virtual Spokesperson: A Case Study of Kaohsiung Rapid Transit Corporation.” 2018. Web. 15 Apr 2021.

Vancouver:

Wang W. Advertising Effectiveness of Virtual Spokesperson: A Case Study of Kaohsiung Rapid Transit Corporation. [Internet] [Thesis]. NSYSU; 2018. [cited 2021 Apr 15]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0002118-155031.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wang W. Advertising Effectiveness of Virtual Spokesperson: A Case Study of Kaohsiung Rapid Transit Corporation. [Thesis]. NSYSU; 2018. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0002118-155031

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Nairobi

30. Thumbi, Eva. The effect of media strategy on advertising effectiveness among the mobile service providers in Kenya .

Degree: 2012, University of Nairobi

 Billions of Kenya shillings have been spent on the advertising by large corporate companies in Kenya with mobile service providers taking the biggest share of… (more)

Subjects/Keywords: Media strategy; Advertising effectiveness; Mobile service providers; Kenya

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Thumbi, E. (2012). The effect of media strategy on advertising effectiveness among the mobile service providers in Kenya . (Thesis). University of Nairobi. Retrieved from http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12212

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Thumbi, Eva. “The effect of media strategy on advertising effectiveness among the mobile service providers in Kenya .” 2012. Thesis, University of Nairobi. Accessed April 15, 2021. http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12212.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Thumbi, Eva. “The effect of media strategy on advertising effectiveness among the mobile service providers in Kenya .” 2012. Web. 15 Apr 2021.

Vancouver:

Thumbi E. The effect of media strategy on advertising effectiveness among the mobile service providers in Kenya . [Internet] [Thesis]. University of Nairobi; 2012. [cited 2021 Apr 15]. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12212.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Thumbi E. The effect of media strategy on advertising effectiveness among the mobile service providers in Kenya . [Thesis]. University of Nairobi; 2012. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12212

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

[1] [2] [3]

.