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You searched for subject:(Advertising AND Promotion Management). Showing records 1 – 30 of 322 total matches.

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University of Pennsylvania

1. Schwartz, Eric Michael. Optimizing Adaptive Marketing Experiments with the Multi-Armed Bandit.

Degree: 2013, University of Pennsylvania

 Sequential decision making is central to a range of marketing problems. Both firms and consumers aim to maximize their objectives over time, yet they remain… (more)

Subjects/Keywords: Advertising and Promotion Management; Marketing

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APA (6th Edition):

Schwartz, E. M. (2013). Optimizing Adaptive Marketing Experiments with the Multi-Armed Bandit. (Thesis). University of Pennsylvania. Retrieved from https://repository.upenn.edu/edissertations/694

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Schwartz, Eric Michael. “Optimizing Adaptive Marketing Experiments with the Multi-Armed Bandit.” 2013. Thesis, University of Pennsylvania. Accessed December 03, 2020. https://repository.upenn.edu/edissertations/694.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Schwartz, Eric Michael. “Optimizing Adaptive Marketing Experiments with the Multi-Armed Bandit.” 2013. Web. 03 Dec 2020.

Vancouver:

Schwartz EM. Optimizing Adaptive Marketing Experiments with the Multi-Armed Bandit. [Internet] [Thesis]. University of Pennsylvania; 2013. [cited 2020 Dec 03]. Available from: https://repository.upenn.edu/edissertations/694.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Schwartz EM. Optimizing Adaptive Marketing Experiments with the Multi-Armed Bandit. [Thesis]. University of Pennsylvania; 2013. Available from: https://repository.upenn.edu/edissertations/694

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pennsylvania

2. Cai, Cexun(Jeff). Silent or Salient? Perks and Perils of Performance Posting.

Degree: 2015, University of Pennsylvania

 Many firms in the U.S. spend more on their sales force than they do on other marketing activities. Thus, improving sales force performance is of… (more)

Subjects/Keywords: Advertising and Promotion Management; Marketing

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APA (6th Edition):

Cai, C. (2015). Silent or Salient? Perks and Perils of Performance Posting. (Thesis). University of Pennsylvania. Retrieved from https://repository.upenn.edu/edissertations/1021

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cai, Cexun(Jeff). “Silent or Salient? Perks and Perils of Performance Posting.” 2015. Thesis, University of Pennsylvania. Accessed December 03, 2020. https://repository.upenn.edu/edissertations/1021.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cai, Cexun(Jeff). “Silent or Salient? Perks and Perils of Performance Posting.” 2015. Web. 03 Dec 2020.

Vancouver:

Cai C. Silent or Salient? Perks and Perils of Performance Posting. [Internet] [Thesis]. University of Pennsylvania; 2015. [cited 2020 Dec 03]. Available from: https://repository.upenn.edu/edissertations/1021.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cai C. Silent or Salient? Perks and Perils of Performance Posting. [Thesis]. University of Pennsylvania; 2015. Available from: https://repository.upenn.edu/edissertations/1021

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pennsylvania

3. Stourm, Ludovic. Essays on the Estimation of Demand for Complementary Goods.

Degree: 2016, University of Pennsylvania

 This dissertation investigates the problem of demand estimation across complementary goods at the level of individual purchase decisions made by consumers. At this micro level,… (more)

Subjects/Keywords: Advertising and Promotion Management; Marketing

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APA (6th Edition):

Stourm, L. (2016). Essays on the Estimation of Demand for Complementary Goods. (Thesis). University of Pennsylvania. Retrieved from https://repository.upenn.edu/edissertations/2042

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Stourm, Ludovic. “Essays on the Estimation of Demand for Complementary Goods.” 2016. Thesis, University of Pennsylvania. Accessed December 03, 2020. https://repository.upenn.edu/edissertations/2042.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Stourm, Ludovic. “Essays on the Estimation of Demand for Complementary Goods.” 2016. Web. 03 Dec 2020.

Vancouver:

Stourm L. Essays on the Estimation of Demand for Complementary Goods. [Internet] [Thesis]. University of Pennsylvania; 2016. [cited 2020 Dec 03]. Available from: https://repository.upenn.edu/edissertations/2042.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Stourm L. Essays on the Estimation of Demand for Complementary Goods. [Thesis]. University of Pennsylvania; 2016. Available from: https://repository.upenn.edu/edissertations/2042

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pennsylvania

4. Yang, Liangbin. Inferring Individual Preferences And Latent Behavioral Factors With Incomplete Information.

Degree: 2017, University of Pennsylvania

 This dissertation extends prior research on inferring individual preferences from the following two aspects: one is to examine important latent behavioral factors affecting consumers' consumption… (more)

Subjects/Keywords: Advertising and Promotion Management; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yang, L. (2017). Inferring Individual Preferences And Latent Behavioral Factors With Incomplete Information. (Thesis). University of Pennsylvania. Retrieved from https://repository.upenn.edu/edissertations/2652

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Yang, Liangbin. “Inferring Individual Preferences And Latent Behavioral Factors With Incomplete Information.” 2017. Thesis, University of Pennsylvania. Accessed December 03, 2020. https://repository.upenn.edu/edissertations/2652.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Yang, Liangbin. “Inferring Individual Preferences And Latent Behavioral Factors With Incomplete Information.” 2017. Web. 03 Dec 2020.

Vancouver:

Yang L. Inferring Individual Preferences And Latent Behavioral Factors With Incomplete Information. [Internet] [Thesis]. University of Pennsylvania; 2017. [cited 2020 Dec 03]. Available from: https://repository.upenn.edu/edissertations/2652.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yang L. Inferring Individual Preferences And Latent Behavioral Factors With Incomplete Information. [Thesis]. University of Pennsylvania; 2017. Available from: https://repository.upenn.edu/edissertations/2652

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


East Tennessee State University

5. Harrison, Dominique N. A. Emotional Appeals in Nonprofit Advertising: A Rhetorical Analysis of Print Ads by the Susan G. Komen Breast Cancer Foundation and the American Cancer Society.

Degree: MA, Brand and Media Strategy, 2020, East Tennessee State University

  Emotional appeals are frequently employed in strategic messaging by nonprofit organizations. In this study, I identify instances of emotional appeals in select print adverts… (more)

Subjects/Keywords: rhetoric; emotion; nonprofit advertising; cancer; Advertising and Promotion Management; Marketing; Nonprofit Administration and Management; Rhetoric

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APA (6th Edition):

Harrison, D. N. A. (2020). Emotional Appeals in Nonprofit Advertising: A Rhetorical Analysis of Print Ads by the Susan G. Komen Breast Cancer Foundation and the American Cancer Society. (Thesis). East Tennessee State University. Retrieved from https://dc.etsu.edu/etd/3774

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Harrison, Dominique N A. “Emotional Appeals in Nonprofit Advertising: A Rhetorical Analysis of Print Ads by the Susan G. Komen Breast Cancer Foundation and the American Cancer Society.” 2020. Thesis, East Tennessee State University. Accessed December 03, 2020. https://dc.etsu.edu/etd/3774.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Harrison, Dominique N A. “Emotional Appeals in Nonprofit Advertising: A Rhetorical Analysis of Print Ads by the Susan G. Komen Breast Cancer Foundation and the American Cancer Society.” 2020. Web. 03 Dec 2020.

Vancouver:

Harrison DNA. Emotional Appeals in Nonprofit Advertising: A Rhetorical Analysis of Print Ads by the Susan G. Komen Breast Cancer Foundation and the American Cancer Society. [Internet] [Thesis]. East Tennessee State University; 2020. [cited 2020 Dec 03]. Available from: https://dc.etsu.edu/etd/3774.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Harrison DNA. Emotional Appeals in Nonprofit Advertising: A Rhetorical Analysis of Print Ads by the Susan G. Komen Breast Cancer Foundation and the American Cancer Society. [Thesis]. East Tennessee State University; 2020. Available from: https://dc.etsu.edu/etd/3774

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Washington University in St. Louis

6. Gershon, Rachel. Reputational Considerations within Prosocial Behavior.

Degree: DLA, Business Administration, 2019, Washington University in St. Louis

  Consumers and companies often consider the welfare of others when making decisions. Consumers might spend their money donating to meaningful causes or choose to… (more)

Subjects/Keywords: Impression Management, Prosocial, Referral, Reputation; Advertising and Promotion Management; Marketing

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APA (6th Edition):

Gershon, R. (2019). Reputational Considerations within Prosocial Behavior. (Thesis). Washington University in St. Louis. Retrieved from https://openscholarship.wustl.edu/art_sci_etds/1840

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gershon, Rachel. “Reputational Considerations within Prosocial Behavior.” 2019. Thesis, Washington University in St. Louis. Accessed December 03, 2020. https://openscholarship.wustl.edu/art_sci_etds/1840.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gershon, Rachel. “Reputational Considerations within Prosocial Behavior.” 2019. Web. 03 Dec 2020.

Vancouver:

Gershon R. Reputational Considerations within Prosocial Behavior. [Internet] [Thesis]. Washington University in St. Louis; 2019. [cited 2020 Dec 03]. Available from: https://openscholarship.wustl.edu/art_sci_etds/1840.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gershon R. Reputational Considerations within Prosocial Behavior. [Thesis]. Washington University in St. Louis; 2019. Available from: https://openscholarship.wustl.edu/art_sci_etds/1840

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


California State University – San Bernardino

7. McKinley-Powell, Gregory S. Selling Disbelief.

Degree: MAin Communication Studies, Communication Studies, 2014, California State University – San Bernardino

  This report outlines the methodology and findings used to create the book Selling Disbelief: A 20 Step Guide to Grow and Promote Atheist and… (more)

Subjects/Keywords: Atheist; marketing; promotion; organization; secular; non-profit; Advertising and Promotion Management; Nonprofit Administration and Management; Organizational Communication; Public Relations and Advertising

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APA (6th Edition):

McKinley-Powell, G. S. (2014). Selling Disbelief. (Thesis). California State University – San Bernardino. Retrieved from https://scholarworks.lib.csusb.edu/etd/101

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

McKinley-Powell, Gregory S. “Selling Disbelief.” 2014. Thesis, California State University – San Bernardino. Accessed December 03, 2020. https://scholarworks.lib.csusb.edu/etd/101.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

McKinley-Powell, Gregory S. “Selling Disbelief.” 2014. Web. 03 Dec 2020.

Vancouver:

McKinley-Powell GS. Selling Disbelief. [Internet] [Thesis]. California State University – San Bernardino; 2014. [cited 2020 Dec 03]. Available from: https://scholarworks.lib.csusb.edu/etd/101.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

McKinley-Powell GS. Selling Disbelief. [Thesis]. California State University – San Bernardino; 2014. Available from: https://scholarworks.lib.csusb.edu/etd/101

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Tennessee – Knoxville

8. Shin, Sumin. Text Size Impact of Responsibility Messages in Magazine Alcohol Advertisements among College Students.

Degree: MS, Communication and Information, 2013, University of Tennessee – Knoxville

  Although warning labels on products and in advertising have been much studied and discussed in the past several decades, the effect of text size… (more)

Subjects/Keywords: message size; disclaimer; warning sign; alcohol advertising; magazine; Advertising and Promotion Management

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APA (6th Edition):

Shin, S. (2013). Text Size Impact of Responsibility Messages in Magazine Alcohol Advertisements among College Students. (Thesis). University of Tennessee – Knoxville. Retrieved from https://trace.tennessee.edu/utk_gradthes/2452

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Shin, Sumin. “Text Size Impact of Responsibility Messages in Magazine Alcohol Advertisements among College Students.” 2013. Thesis, University of Tennessee – Knoxville. Accessed December 03, 2020. https://trace.tennessee.edu/utk_gradthes/2452.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Shin, Sumin. “Text Size Impact of Responsibility Messages in Magazine Alcohol Advertisements among College Students.” 2013. Web. 03 Dec 2020.

Vancouver:

Shin S. Text Size Impact of Responsibility Messages in Magazine Alcohol Advertisements among College Students. [Internet] [Thesis]. University of Tennessee – Knoxville; 2013. [cited 2020 Dec 03]. Available from: https://trace.tennessee.edu/utk_gradthes/2452.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Shin S. Text Size Impact of Responsibility Messages in Magazine Alcohol Advertisements among College Students. [Thesis]. University of Tennessee – Knoxville; 2013. Available from: https://trace.tennessee.edu/utk_gradthes/2452

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

9. Lindsay, Flora. Studying abroad: A travel campaign.

Degree: 2018, James Madison University

 This project displays the steps taken in order to create a successful marketing campaign for the Center for Global Engagement at James Madison University. It… (more)

Subjects/Keywords: travel; study abroad; advertising; marketing; campaign; strategy; Advertising and Promotion Management; Graphic Design; Marketing

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APA (6th Edition):

Lindsay, F. (2018). Studying abroad: A travel campaign. (Masters Thesis). James Madison University. Retrieved from https://commons.lib.jmu.edu/honors201019/593

Chicago Manual of Style (16th Edition):

Lindsay, Flora. “Studying abroad: A travel campaign.” 2018. Masters Thesis, James Madison University. Accessed December 03, 2020. https://commons.lib.jmu.edu/honors201019/593.

MLA Handbook (7th Edition):

Lindsay, Flora. “Studying abroad: A travel campaign.” 2018. Web. 03 Dec 2020.

Vancouver:

Lindsay F. Studying abroad: A travel campaign. [Internet] [Masters thesis]. James Madison University; 2018. [cited 2020 Dec 03]. Available from: https://commons.lib.jmu.edu/honors201019/593.

Council of Science Editors:

Lindsay F. Studying abroad: A travel campaign. [Masters Thesis]. James Madison University; 2018. Available from: https://commons.lib.jmu.edu/honors201019/593

10. Hsu, Chun-Kai. An Empirical Examination of the Moderators of Direct Versus Indirect Comparative Advertising.

Degree: PhD, 2014, Old Dominion University

  This research examines the relative effectiveness of different kinds of comparative advertising. The effects of direct and indirect advertising are discussed and empirically tested.… (more)

Subjects/Keywords: Alignability; Comparative advertising; Message claims; Typicality; Valence; Advertising and Promotion Management; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hsu, C. (2014). An Empirical Examination of the Moderators of Direct Versus Indirect Comparative Advertising. (Doctoral Dissertation). Old Dominion University. Retrieved from 9781321301946 ; https://digitalcommons.odu.edu/businessadministration_etds/30

Chicago Manual of Style (16th Edition):

Hsu, Chun-Kai. “An Empirical Examination of the Moderators of Direct Versus Indirect Comparative Advertising.” 2014. Doctoral Dissertation, Old Dominion University. Accessed December 03, 2020. 9781321301946 ; https://digitalcommons.odu.edu/businessadministration_etds/30.

MLA Handbook (7th Edition):

Hsu, Chun-Kai. “An Empirical Examination of the Moderators of Direct Versus Indirect Comparative Advertising.” 2014. Web. 03 Dec 2020.

Vancouver:

Hsu C. An Empirical Examination of the Moderators of Direct Versus Indirect Comparative Advertising. [Internet] [Doctoral dissertation]. Old Dominion University; 2014. [cited 2020 Dec 03]. Available from: 9781321301946 ; https://digitalcommons.odu.edu/businessadministration_etds/30.

Council of Science Editors:

Hsu C. An Empirical Examination of the Moderators of Direct Versus Indirect Comparative Advertising. [Doctoral Dissertation]. Old Dominion University; 2014. Available from: 9781321301946 ; https://digitalcommons.odu.edu/businessadministration_etds/30


Iowa State University

11. Yu, Huiying. The effect of social media comment on Chinese consumers' attitude toward the brand.

Degree: 2014, Iowa State University

 This study investigated how the valence of framed messages and consumers' familiarity with the brand impacts consumer attitudes toward the brand. An online study was… (more)

Subjects/Keywords: Chinese social media; prospect theory; Advertising and Promotion Management; Communication; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yu, H. (2014). The effect of social media comment on Chinese consumers' attitude toward the brand. (Thesis). Iowa State University. Retrieved from https://lib.dr.iastate.edu/etd/13935

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Yu, Huiying. “The effect of social media comment on Chinese consumers' attitude toward the brand.” 2014. Thesis, Iowa State University. Accessed December 03, 2020. https://lib.dr.iastate.edu/etd/13935.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Yu, Huiying. “The effect of social media comment on Chinese consumers' attitude toward the brand.” 2014. Web. 03 Dec 2020.

Vancouver:

Yu H. The effect of social media comment on Chinese consumers' attitude toward the brand. [Internet] [Thesis]. Iowa State University; 2014. [cited 2020 Dec 03]. Available from: https://lib.dr.iastate.edu/etd/13935.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yu H. The effect of social media comment on Chinese consumers' attitude toward the brand. [Thesis]. Iowa State University; 2014. Available from: https://lib.dr.iastate.edu/etd/13935

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Florida International University

12. Dublish, Sandipa. Advertising effects on brand search and preference: assessing the mediational role of Aad and Ab.

Degree: PhD, Business Administration, 1997, Florida International University

  Most advertising research has focussed at examining effects of advertising on attitudinal responses or brand preference and choice. However, in a natural environment, the… (more)

Subjects/Keywords: Advertising and Promotion Management; Business

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Dublish, S. (1997). Advertising effects on brand search and preference: assessing the mediational role of Aad and Ab. (Doctoral Dissertation). Florida International University. Retrieved from https://digitalcommons.fiu.edu/etd/3093 ; 10.25148/etd.FI15101236 ; FI15101236

Chicago Manual of Style (16th Edition):

Dublish, Sandipa. “Advertising effects on brand search and preference: assessing the mediational role of Aad and Ab.” 1997. Doctoral Dissertation, Florida International University. Accessed December 03, 2020. https://digitalcommons.fiu.edu/etd/3093 ; 10.25148/etd.FI15101236 ; FI15101236.

MLA Handbook (7th Edition):

Dublish, Sandipa. “Advertising effects on brand search and preference: assessing the mediational role of Aad and Ab.” 1997. Web. 03 Dec 2020.

Vancouver:

Dublish S. Advertising effects on brand search and preference: assessing the mediational role of Aad and Ab. [Internet] [Doctoral dissertation]. Florida International University; 1997. [cited 2020 Dec 03]. Available from: https://digitalcommons.fiu.edu/etd/3093 ; 10.25148/etd.FI15101236 ; FI15101236.

Council of Science Editors:

Dublish S. Advertising effects on brand search and preference: assessing the mediational role of Aad and Ab. [Doctoral Dissertation]. Florida International University; 1997. Available from: https://digitalcommons.fiu.edu/etd/3093 ; 10.25148/etd.FI15101236 ; FI15101236


Iowa State University

13. Lee, Youngji. Older women's experiences with online apparel shopping.

Degree: 2014, Iowa State University

 ABSTRACT The U.S. Bureau of the Census (2010) expects that the older population will constitute about 20 percent of the total U.S. population in 2050.… (more)

Subjects/Keywords: Advertising and Promotion Management; Family, Life Course, and Society; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lee, Y. (2014). Older women's experiences with online apparel shopping. (Thesis). Iowa State University. Retrieved from https://lib.dr.iastate.edu/etd/14044

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lee, Youngji. “Older women's experiences with online apparel shopping.” 2014. Thesis, Iowa State University. Accessed December 03, 2020. https://lib.dr.iastate.edu/etd/14044.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lee, Youngji. “Older women's experiences with online apparel shopping.” 2014. Web. 03 Dec 2020.

Vancouver:

Lee Y. Older women's experiences with online apparel shopping. [Internet] [Thesis]. Iowa State University; 2014. [cited 2020 Dec 03]. Available from: https://lib.dr.iastate.edu/etd/14044.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lee Y. Older women's experiences with online apparel shopping. [Thesis]. Iowa State University; 2014. Available from: https://lib.dr.iastate.edu/etd/14044

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Iowa State University

14. Lu, Yao -. An investigation of the relationship between cluster brands and individual brands: A place branding perspective.

Degree: 2012, Iowa State University

 Place branding is the practice of establishing a favorable, strong, and unique brand for a geographic entity. Despite its usefulness and increasing popularity, key issues… (more)

Subjects/Keywords: China; cluster; place branding; textile; Advertising and Promotion Management; Marketing

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APA (6th Edition):

Lu, Y. -. (2012). An investigation of the relationship between cluster brands and individual brands: A place branding perspective. (Thesis). Iowa State University. Retrieved from https://lib.dr.iastate.edu/etd/12665

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lu, Yao -. “An investigation of the relationship between cluster brands and individual brands: A place branding perspective.” 2012. Thesis, Iowa State University. Accessed December 03, 2020. https://lib.dr.iastate.edu/etd/12665.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lu, Yao -. “An investigation of the relationship between cluster brands and individual brands: A place branding perspective.” 2012. Web. 03 Dec 2020.

Vancouver:

Lu Y-. An investigation of the relationship between cluster brands and individual brands: A place branding perspective. [Internet] [Thesis]. Iowa State University; 2012. [cited 2020 Dec 03]. Available from: https://lib.dr.iastate.edu/etd/12665.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lu Y-. An investigation of the relationship between cluster brands and individual brands: A place branding perspective. [Thesis]. Iowa State University; 2012. Available from: https://lib.dr.iastate.edu/etd/12665

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Eastern Illinois University

15. Plummer, Norman K. The Effects of Advertising on Inter-Industry Growth Rates.

Degree: MA, 1972, Eastern Illinois University

Subjects/Keywords: Advertising and Promotion Management; Economics

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APA (6th Edition):

Plummer, N. K. (1972). The Effects of Advertising on Inter-Industry Growth Rates. (Masters Thesis). Eastern Illinois University. Retrieved from https://thekeep.eiu.edu/theses/3875

Chicago Manual of Style (16th Edition):

Plummer, Norman K. “The Effects of Advertising on Inter-Industry Growth Rates.” 1972. Masters Thesis, Eastern Illinois University. Accessed December 03, 2020. https://thekeep.eiu.edu/theses/3875.

MLA Handbook (7th Edition):

Plummer, Norman K. “The Effects of Advertising on Inter-Industry Growth Rates.” 1972. Web. 03 Dec 2020.

Vancouver:

Plummer NK. The Effects of Advertising on Inter-Industry Growth Rates. [Internet] [Masters thesis]. Eastern Illinois University; 1972. [cited 2020 Dec 03]. Available from: https://thekeep.eiu.edu/theses/3875.

Council of Science Editors:

Plummer NK. The Effects of Advertising on Inter-Industry Growth Rates. [Masters Thesis]. Eastern Illinois University; 1972. Available from: https://thekeep.eiu.edu/theses/3875


University of Tennessee – Knoxville

16. Phillips, Alana Stephenson. Two types of couponers discovered: The Smart Family Shopper and The Game Player.

Degree: MS, Communication and Information, 2012, University of Tennessee – Knoxville

  In 2011, 3.5 billion coupons were redeemed, which is up 6.1% from 2010. Even with coupon redemption on the rise, coupon distribution is down,… (more)

Subjects/Keywords: coupons; promotions; blogs; interviews; qualitative; marketing; Advertising and Promotion Management

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APA (6th Edition):

Phillips, A. S. (2012). Two types of couponers discovered: The Smart Family Shopper and The Game Player. (Thesis). University of Tennessee – Knoxville. Retrieved from https://trace.tennessee.edu/utk_gradthes/1192

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Phillips, Alana Stephenson. “Two types of couponers discovered: The Smart Family Shopper and The Game Player.” 2012. Thesis, University of Tennessee – Knoxville. Accessed December 03, 2020. https://trace.tennessee.edu/utk_gradthes/1192.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Phillips, Alana Stephenson. “Two types of couponers discovered: The Smart Family Shopper and The Game Player.” 2012. Web. 03 Dec 2020.

Vancouver:

Phillips AS. Two types of couponers discovered: The Smart Family Shopper and The Game Player. [Internet] [Thesis]. University of Tennessee – Knoxville; 2012. [cited 2020 Dec 03]. Available from: https://trace.tennessee.edu/utk_gradthes/1192.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Phillips AS. Two types of couponers discovered: The Smart Family Shopper and The Game Player. [Thesis]. University of Tennessee – Knoxville; 2012. Available from: https://trace.tennessee.edu/utk_gradthes/1192

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pennsylvania

17. Stourm, Valeria. New Insights From Emerging Types of Retail Loyalty Programs.

Degree: 2016, University of Pennsylvania

 In a standard loyalty program, a single retailer offers rewards to customers who stockpile points up to a certain amount. While research on these archetypal… (more)

Subjects/Keywords: loyalty programs; retail; reward programs; Advertising and Promotion Management; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Stourm, V. (2016). New Insights From Emerging Types of Retail Loyalty Programs. (Thesis). University of Pennsylvania. Retrieved from https://repository.upenn.edu/edissertations/2041

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Stourm, Valeria. “New Insights From Emerging Types of Retail Loyalty Programs.” 2016. Thesis, University of Pennsylvania. Accessed December 03, 2020. https://repository.upenn.edu/edissertations/2041.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Stourm, Valeria. “New Insights From Emerging Types of Retail Loyalty Programs.” 2016. Web. 03 Dec 2020.

Vancouver:

Stourm V. New Insights From Emerging Types of Retail Loyalty Programs. [Internet] [Thesis]. University of Pennsylvania; 2016. [cited 2020 Dec 03]. Available from: https://repository.upenn.edu/edissertations/2041.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Stourm V. New Insights From Emerging Types of Retail Loyalty Programs. [Thesis]. University of Pennsylvania; 2016. Available from: https://repository.upenn.edu/edissertations/2041

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pennsylvania

18. Wang, Pengyuan. Informative Bayesian Modeling With Applications to Media Data.

Degree: 2012, University of Pennsylvania

 This dissertation consists of three main parts. Each part develops an application or methodology within the Bayesian framework. The first is a study of multi-channel… (more)

Subjects/Keywords: Advertising and Promotion Management; Marketing; Statistics and Probability

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wang, P. (2012). Informative Bayesian Modeling With Applications to Media Data. (Thesis). University of Pennsylvania. Retrieved from https://repository.upenn.edu/edissertations/718

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wang, Pengyuan. “Informative Bayesian Modeling With Applications to Media Data.” 2012. Thesis, University of Pennsylvania. Accessed December 03, 2020. https://repository.upenn.edu/edissertations/718.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wang, Pengyuan. “Informative Bayesian Modeling With Applications to Media Data.” 2012. Web. 03 Dec 2020.

Vancouver:

Wang P. Informative Bayesian Modeling With Applications to Media Data. [Internet] [Thesis]. University of Pennsylvania; 2012. [cited 2020 Dec 03]. Available from: https://repository.upenn.edu/edissertations/718.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wang P. Informative Bayesian Modeling With Applications to Media Data. [Thesis]. University of Pennsylvania; 2012. Available from: https://repository.upenn.edu/edissertations/718

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pennsylvania

19. Weingarten, Evan. The Effects Of Accessibility On Judgment And Decision-Making.

Degree: 2017, University of Pennsylvania

 When making decisions, individuals may only use a subset of all available information. The experience of thinking about and attending to this accessible information can,… (more)

Subjects/Keywords: accessibility; judgment; salience; valuation; Advertising and Promotion Management; Marketing; Psychology

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Weingarten, E. (2017). The Effects Of Accessibility On Judgment And Decision-Making. (Thesis). University of Pennsylvania. Retrieved from https://repository.upenn.edu/edissertations/2633

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Weingarten, Evan. “The Effects Of Accessibility On Judgment And Decision-Making.” 2017. Thesis, University of Pennsylvania. Accessed December 03, 2020. https://repository.upenn.edu/edissertations/2633.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Weingarten, Evan. “The Effects Of Accessibility On Judgment And Decision-Making.” 2017. Web. 03 Dec 2020.

Vancouver:

Weingarten E. The Effects Of Accessibility On Judgment And Decision-Making. [Internet] [Thesis]. University of Pennsylvania; 2017. [cited 2020 Dec 03]. Available from: https://repository.upenn.edu/edissertations/2633.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Weingarten E. The Effects Of Accessibility On Judgment And Decision-Making. [Thesis]. University of Pennsylvania; 2017. Available from: https://repository.upenn.edu/edissertations/2633

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pennsylvania

20. Srna, Shalena. The Perception Of Multitasking.

Degree: 2018, University of Pennsylvania

 Multitasking is pervasive. With technological advancements, the desire, ability, and often necessity to engage in multiple activities concurrently are paramount. Although multitasking refers to the… (more)

Subjects/Keywords: engagement; multitasking; perception; performance; Advertising and Promotion Management; Marketing; Social Psychology

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Srna, S. (2018). The Perception Of Multitasking. (Thesis). University of Pennsylvania. Retrieved from https://repository.upenn.edu/edissertations/2813

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Srna, Shalena. “The Perception Of Multitasking.” 2018. Thesis, University of Pennsylvania. Accessed December 03, 2020. https://repository.upenn.edu/edissertations/2813.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Srna, Shalena. “The Perception Of Multitasking.” 2018. Web. 03 Dec 2020.

Vancouver:

Srna S. The Perception Of Multitasking. [Internet] [Thesis]. University of Pennsylvania; 2018. [cited 2020 Dec 03]. Available from: https://repository.upenn.edu/edissertations/2813.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Srna S. The Perception Of Multitasking. [Thesis]. University of Pennsylvania; 2018. Available from: https://repository.upenn.edu/edissertations/2813

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pennsylvania

21. Chen, Yupeng. Essays On Referral Programs And Preference Estimation.

Degree: 2018, University of Pennsylvania

 In this dissertation, we study referral programs and preference estimation in two essays. In the first essay, we propose that a firm can enhance the… (more)

Subjects/Keywords: Preference Estimation; Referral Programs; Advertising and Promotion Management; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, Y. (2018). Essays On Referral Programs And Preference Estimation. (Thesis). University of Pennsylvania. Retrieved from https://repository.upenn.edu/edissertations/2831

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Yupeng. “Essays On Referral Programs And Preference Estimation.” 2018. Thesis, University of Pennsylvania. Accessed December 03, 2020. https://repository.upenn.edu/edissertations/2831.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Yupeng. “Essays On Referral Programs And Preference Estimation.” 2018. Web. 03 Dec 2020.

Vancouver:

Chen Y. Essays On Referral Programs And Preference Estimation. [Internet] [Thesis]. University of Pennsylvania; 2018. [cited 2020 Dec 03]. Available from: https://repository.upenn.edu/edissertations/2831.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen Y. Essays On Referral Programs And Preference Estimation. [Thesis]. University of Pennsylvania; 2018. Available from: https://repository.upenn.edu/edissertations/2831

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


East Tennessee State University

22. Li, Meng. Narrative Advertising.

Degree: MA, Communication, Professional, 2015, East Tennessee State University

  Brand meaning, which is often used in narrative advertising, is an important value that companies try to build around their loyal consumers. This exploratory… (more)

Subjects/Keywords: Narrative Advertising; Content Analysis; Leximancer; Brand Meaning; Advertising and Promotion Management; Mass Communication; Public Relations and Advertising; Social Media

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Li, M. (2015). Narrative Advertising. (Masters Thesis). East Tennessee State University. Retrieved from https://dc.etsu.edu/etd/2485

Chicago Manual of Style (16th Edition):

Li, Meng. “Narrative Advertising.” 2015. Masters Thesis, East Tennessee State University. Accessed December 03, 2020. https://dc.etsu.edu/etd/2485.

MLA Handbook (7th Edition):

Li, Meng. “Narrative Advertising.” 2015. Web. 03 Dec 2020.

Vancouver:

Li M. Narrative Advertising. [Internet] [Masters thesis]. East Tennessee State University; 2015. [cited 2020 Dec 03]. Available from: https://dc.etsu.edu/etd/2485.

Council of Science Editors:

Li M. Narrative Advertising. [Masters Thesis]. East Tennessee State University; 2015. Available from: https://dc.etsu.edu/etd/2485


McMaster University

23. Gill, Aman P. Changing Marketing Strategies in the Canadian Housebuilding Industry: From Mass Production and Mass Markets Towards Niche Markets and Consumer Segmentation, c. 1945 – 2000.

Degree: PhD, 2012, McMaster University

Marketing means much more than mere advertising: trying to sell what manufacturers have decided to produce. It means the honing of product lines to… (more)

Subjects/Keywords: Housing; Suburbs; Canada; Marketing history; Toronto; Advertising; Advertising and Promotion Management; Human Geography; Real Estate; Urban Studies and Planning; Advertising and Promotion Management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Gill, A. P. (2012). Changing Marketing Strategies in the Canadian Housebuilding Industry: From Mass Production and Mass Markets Towards Niche Markets and Consumer Segmentation, c. 1945 – 2000. (Doctoral Dissertation). McMaster University. Retrieved from http://hdl.handle.net/11375/12494

Chicago Manual of Style (16th Edition):

Gill, Aman P. “Changing Marketing Strategies in the Canadian Housebuilding Industry: From Mass Production and Mass Markets Towards Niche Markets and Consumer Segmentation, c. 1945 – 2000.” 2012. Doctoral Dissertation, McMaster University. Accessed December 03, 2020. http://hdl.handle.net/11375/12494.

MLA Handbook (7th Edition):

Gill, Aman P. “Changing Marketing Strategies in the Canadian Housebuilding Industry: From Mass Production and Mass Markets Towards Niche Markets and Consumer Segmentation, c. 1945 – 2000.” 2012. Web. 03 Dec 2020.

Vancouver:

Gill AP. Changing Marketing Strategies in the Canadian Housebuilding Industry: From Mass Production and Mass Markets Towards Niche Markets and Consumer Segmentation, c. 1945 – 2000. [Internet] [Doctoral dissertation]. McMaster University; 2012. [cited 2020 Dec 03]. Available from: http://hdl.handle.net/11375/12494.

Council of Science Editors:

Gill AP. Changing Marketing Strategies in the Canadian Housebuilding Industry: From Mass Production and Mass Markets Towards Niche Markets and Consumer Segmentation, c. 1945 – 2000. [Doctoral Dissertation]. McMaster University; 2012. Available from: http://hdl.handle.net/11375/12494

24. Moritz, Bailey. Building Value Through Innovative Eucheuma spp. Product Development: A Case Study With The Belize Women's Seaweed Farming Association.

Degree: Professional Science Master's (PSM) In Ocean Food Systems, Marine Science, 2020, University of New England

  Seaweed aquaculture has been a successful supplemental livelihood in coastal communities worldwide, creating new income opportunities for women in particular. In most cases, raw… (more)

Subjects/Keywords: Advertising and Promotion Management; Agricultural Economics; Business Administration, Management, and Operations; Marine Biology

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Moritz, B. (2020). Building Value Through Innovative Eucheuma spp. Product Development: A Case Study With The Belize Women's Seaweed Farming Association. (Thesis). University of New England. Retrieved from https://dune.une.edu/theses/317

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Moritz, Bailey. “Building Value Through Innovative Eucheuma spp. Product Development: A Case Study With The Belize Women's Seaweed Farming Association.” 2020. Thesis, University of New England. Accessed December 03, 2020. https://dune.une.edu/theses/317.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Moritz, Bailey. “Building Value Through Innovative Eucheuma spp. Product Development: A Case Study With The Belize Women's Seaweed Farming Association.” 2020. Web. 03 Dec 2020.

Vancouver:

Moritz B. Building Value Through Innovative Eucheuma spp. Product Development: A Case Study With The Belize Women's Seaweed Farming Association. [Internet] [Thesis]. University of New England; 2020. [cited 2020 Dec 03]. Available from: https://dune.une.edu/theses/317.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Moritz B. Building Value Through Innovative Eucheuma spp. Product Development: A Case Study With The Belize Women's Seaweed Farming Association. [Thesis]. University of New England; 2020. Available from: https://dune.une.edu/theses/317

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


California State University – San Bernardino

25. Nafeesi, Sulaiman. Advertising in Saudi Arabia.

Degree: MAin Communication Studies, Communication Studies, 1986, California State University – San Bernardino

Subjects/Keywords: Advertising  – Saudi Arabia; Advertising and Promotion Management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Nafeesi, S. (1986). Advertising in Saudi Arabia. (Thesis). California State University – San Bernardino. Retrieved from http://scholarworks.lib.csusb.edu/etd-project/373

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Nafeesi, Sulaiman. “Advertising in Saudi Arabia.” 1986. Thesis, California State University – San Bernardino. Accessed December 03, 2020. http://scholarworks.lib.csusb.edu/etd-project/373.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Nafeesi, Sulaiman. “Advertising in Saudi Arabia.” 1986. Web. 03 Dec 2020.

Vancouver:

Nafeesi S. Advertising in Saudi Arabia. [Internet] [Thesis]. California State University – San Bernardino; 1986. [cited 2020 Dec 03]. Available from: http://scholarworks.lib.csusb.edu/etd-project/373.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Nafeesi S. Advertising in Saudi Arabia. [Thesis]. California State University – San Bernardino; 1986. Available from: http://scholarworks.lib.csusb.edu/etd-project/373

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Iowa State University

26. Vijayalakshmi, Akshaya. Violent commercials: children's responses and parental mediation.

Degree: 2015, Iowa State University

 In the first essay I examine parental perceptions and mediation of violent commercials that come up during their child's TV viewing. In the first phase,… (more)

Subjects/Keywords: Business and Technology (Marketing); Business and Technology; Marketing; Affect; Aggression; Children; Parental mediation; Violent Advertising; Advertising and Promotion Management; Communication; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Vijayalakshmi, A. (2015). Violent commercials: children's responses and parental mediation. (Thesis). Iowa State University. Retrieved from https://lib.dr.iastate.edu/etd/14444

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Vijayalakshmi, Akshaya. “Violent commercials: children's responses and parental mediation.” 2015. Thesis, Iowa State University. Accessed December 03, 2020. https://lib.dr.iastate.edu/etd/14444.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Vijayalakshmi, Akshaya. “Violent commercials: children's responses and parental mediation.” 2015. Web. 03 Dec 2020.

Vancouver:

Vijayalakshmi A. Violent commercials: children's responses and parental mediation. [Internet] [Thesis]. Iowa State University; 2015. [cited 2020 Dec 03]. Available from: https://lib.dr.iastate.edu/etd/14444.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Vijayalakshmi A. Violent commercials: children's responses and parental mediation. [Thesis]. Iowa State University; 2015. Available from: https://lib.dr.iastate.edu/etd/14444

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Liberty University

27. Buffaloe, Stephaine. A Quantitative Descriptive Case Study on the Alzheimer's Nonprofit Marketing Methods.

Degree: 2018, Liberty University

 The problem to be addressed was the deficiency of financial support, as a result of dwindling effectiveness of fundraising using traditional methods needed to meet… (more)

Subjects/Keywords: Alzheimer's; Celebrity Events; Charities; Nonprofit Organizations; Target Marketing; Walkathons; Advertising and Promotion Management; Business; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Buffaloe, S. (2018). A Quantitative Descriptive Case Study on the Alzheimer's Nonprofit Marketing Methods. (Doctoral Dissertation). Liberty University. Retrieved from https://digitalcommons.liberty.edu/doctoral/1851

Chicago Manual of Style (16th Edition):

Buffaloe, Stephaine. “A Quantitative Descriptive Case Study on the Alzheimer's Nonprofit Marketing Methods.” 2018. Doctoral Dissertation, Liberty University. Accessed December 03, 2020. https://digitalcommons.liberty.edu/doctoral/1851.

MLA Handbook (7th Edition):

Buffaloe, Stephaine. “A Quantitative Descriptive Case Study on the Alzheimer's Nonprofit Marketing Methods.” 2018. Web. 03 Dec 2020.

Vancouver:

Buffaloe S. A Quantitative Descriptive Case Study on the Alzheimer's Nonprofit Marketing Methods. [Internet] [Doctoral dissertation]. Liberty University; 2018. [cited 2020 Dec 03]. Available from: https://digitalcommons.liberty.edu/doctoral/1851.

Council of Science Editors:

Buffaloe S. A Quantitative Descriptive Case Study on the Alzheimer's Nonprofit Marketing Methods. [Doctoral Dissertation]. Liberty University; 2018. Available from: https://digitalcommons.liberty.edu/doctoral/1851


Iowa State University

28. Narjes, Shayne Michael. Anthropomorphism and word-of-mouth communication in online social networks.

Degree: 2013, Iowa State University

 ABSTRACT This exploratory research examined the potential for online social networks to provide the context for humans to anthropomorphize companies in a way that leads… (more)

Subjects/Keywords: Anthropomorphism; Online social networks; Word-of-Mouth Communication; Advertising and Promotion Management; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Narjes, S. M. (2013). Anthropomorphism and word-of-mouth communication in online social networks. (Thesis). Iowa State University. Retrieved from https://lib.dr.iastate.edu/etd/13113

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Narjes, Shayne Michael. “Anthropomorphism and word-of-mouth communication in online social networks.” 2013. Thesis, Iowa State University. Accessed December 03, 2020. https://lib.dr.iastate.edu/etd/13113.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Narjes, Shayne Michael. “Anthropomorphism and word-of-mouth communication in online social networks.” 2013. Web. 03 Dec 2020.

Vancouver:

Narjes SM. Anthropomorphism and word-of-mouth communication in online social networks. [Internet] [Thesis]. Iowa State University; 2013. [cited 2020 Dec 03]. Available from: https://lib.dr.iastate.edu/etd/13113.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Narjes SM. Anthropomorphism and word-of-mouth communication in online social networks. [Thesis]. Iowa State University; 2013. Available from: https://lib.dr.iastate.edu/etd/13113

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Iowa State University

29. Wen, Tianxin. A content analysis of guilt appeals in animal welfare campaigns.

Degree: 2016, Iowa State University

 Guilt appeals are common promotion strategies used by animal welfare organizations and animal shelters; however, little research has paid enough attention to the formation of… (more)

Subjects/Keywords: Animal Welfare; Guilt Appeals; Advertising and Promotion Management; Journalism Studies; Marketing; Mass Communication

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wen, T. (2016). A content analysis of guilt appeals in animal welfare campaigns. (Thesis). Iowa State University. Retrieved from https://lib.dr.iastate.edu/etd/16036

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wen, Tianxin. “A content analysis of guilt appeals in animal welfare campaigns.” 2016. Thesis, Iowa State University. Accessed December 03, 2020. https://lib.dr.iastate.edu/etd/16036.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wen, Tianxin. “A content analysis of guilt appeals in animal welfare campaigns.” 2016. Web. 03 Dec 2020.

Vancouver:

Wen T. A content analysis of guilt appeals in animal welfare campaigns. [Internet] [Thesis]. Iowa State University; 2016. [cited 2020 Dec 03]. Available from: https://lib.dr.iastate.edu/etd/16036.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wen T. A content analysis of guilt appeals in animal welfare campaigns. [Thesis]. Iowa State University; 2016. Available from: https://lib.dr.iastate.edu/etd/16036

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Iowa State University

30. Dorie, Amy. A video is worth a thousand words: Scale development for consumer-to-consumer social interaction.

Degree: 2017, Iowa State University

 Consumers increasingly share information about products, services, and brands with other consumers via online and offline channels. They chat about purchases with friends, post pictures… (more)

Subjects/Keywords: communication; consumer social interaction; e-WOM; scale development; WOM; Advertising and Promotion Management; Marketing

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APA (6th Edition):

Dorie, A. (2017). A video is worth a thousand words: Scale development for consumer-to-consumer social interaction. (Thesis). Iowa State University. Retrieved from https://lib.dr.iastate.edu/etd/16513

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Dorie, Amy. “A video is worth a thousand words: Scale development for consumer-to-consumer social interaction.” 2017. Thesis, Iowa State University. Accessed December 03, 2020. https://lib.dr.iastate.edu/etd/16513.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Dorie, Amy. “A video is worth a thousand words: Scale development for consumer-to-consumer social interaction.” 2017. Web. 03 Dec 2020.

Vancouver:

Dorie A. A video is worth a thousand words: Scale development for consumer-to-consumer social interaction. [Internet] [Thesis]. Iowa State University; 2017. [cited 2020 Dec 03]. Available from: https://lib.dr.iastate.edu/etd/16513.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Dorie A. A video is worth a thousand words: Scale development for consumer-to-consumer social interaction. [Thesis]. Iowa State University; 2017. Available from: https://lib.dr.iastate.edu/etd/16513

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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