subject:(Advertising Tourism)

Uppsala University

1. Bi, Chun. The Cultural Characteristics in China's Official Online Tourism Advertisements.

Degree: Media and Communication Studies, 2012, Uppsala University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-175873

► Tourism advertising is an important approach in providing information about tourism destinations and in attracting potential customers, and in this process, particular cultural factors… (more)

Subjects/Keywords: tourism advertising; China's advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Bi, C. (2012). The Cultural Characteristics in China's Official Online Tourism Advertisements. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-175873

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Bi, Chun. “The Cultural Characteristics in China's Official Online Tourism Advertisements.” 2012. Thesis, Uppsala University. Accessed April 18, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-175873.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Bi, Chun. “The Cultural Characteristics in China's Official Online Tourism Advertisements.” 2012. Web. 18 Apr 2021.

Vancouver:

Bi C. The Cultural Characteristics in China's Official Online Tourism Advertisements. [Internet] [Thesis]. Uppsala University; 2012. [cited 2021 Apr 18]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-175873.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bi C. The Cultural Characteristics in China's Official Online Tourism Advertisements. [Thesis]. Uppsala University; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-175873

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Temple University

2. Park, Sangwon. A FACET-BASED TOURISM ADVERTISING RESPONSE MODEL: ASSESSING MODERATING EFFECT OF TRAVEL DECISION FLEXIBILITY.

Degree: PhD, 2013, Temple University

URL: http://digital.library.temple.edu/u?/p245801coll10,214809

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Tourism and Sport

Advertising is regarded as one of the most important and effective communication methods in tourism (Kim, Hwang & Fesenmaier, 2005; Morgan &… (more)

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Tourism and Sport

Advertising is regarded as one of the most important and effective communication methods in tourism (Kim, Hwang & Fesenmaier, 2005; Morgan & Pitchard, 2001). Researchers have extensively analyzed travelers' responses to advertising exposure based upon a variety of perspectives including the hierarchy-of-effects model, and more recently, the dual process advertising model (Lavidge & Steiner, 1961; Petty, Briñol, & Priester, 2009; Te'eni-Harari, Lampert, & Lehman-Wilzig. 2007). Fundamentally, these models focus attention on the factors effecting the destination decision. However, a number of tourism scholars have argued that travel decision making is a complex/multifaceted process whereby travelers are required to make many sub-decisions rather than a single independent choice of a travel destination (Decrop & Snelders, 2004; Jeng & Fesenmaier 2002). As such, these studies suggest that most tourism advertising response models have been over simplified and therefore, offer little insight into the factors affecting the travel decision-making process (Choi, Lehto, Morrison, & Jang, 2012; Hyde, 2004; 2008). Further, Belk (1974; 1975), among others (Aqueveque, 2006; Kim & Chintagunta, 2012; Kim & Moon, 2009; Wakefield & Inman, 2003), argued that situational variables explain considerably more variance in consumer response to advertising than individual-related variables. Within the context of travel, Jeng and Fesenmaier (2002) and more recently, Gretzel, Fesenmaier and O'Leary (2006) and Hwang and Fesenmaier (2011) examined the ordering and extent to which travelers are willing to change their travel decisions. Jeng and Fesenmaier (2006) found that, for example, decisions regarding travel party, destination and attractions to visit are not likely to be changed once made; this finding contrasts to travel decisions regarding restaurants and shopping which are less likely to be firmly planned in advance, and therefore travelers are more likely to change depending upon the situation. Following Jeng and Fesenmaier (2002), it is posited that travel planning is a multi-stage contingent process and because of these various decisions that comprise trip planning are situational whereby travelers may change their trip plan depending the trip decision as well as their involvement, prior knowledge, the number of alternatives considered, and the nature of the travel party. As a result, it is argued that the degree to which travelers are willing to adapt their plans will affect the nature and extent to which they process travel advertising. Based upon these two sets of arguments, this dissertation seeks to: (1) develop a destination advertising response model that incorporates the various facets comprising travel decisions (e.g., places/attractions, additional destinations, accommodations, restaurants and shopping stores); and, (2) examine the role of decision flexibility on the facet-based advertising model. A pilot study was first conducted to test if the theoretical constructs in the proposed tourism advertising…

Advisors/Committee Members: Fesenmaier, Daniel R., Tussyadiah, Iis P., Pavlou, Paul A., O'Leary, Josef.

Subjects/Keywords: Marketing; Decision Flexibility; Tourism; Tourism Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Park, S. (2013). A FACET-BASED TOURISM ADVERTISING RESPONSE MODEL: ASSESSING MODERATING EFFECT OF TRAVEL DECISION FLEXIBILITY. (Doctoral Dissertation). Temple University. Retrieved from http://digital.library.temple.edu/u?/p245801coll10,214809

Chicago Manual of Style (16^th Edition):

Park, Sangwon. “A FACET-BASED TOURISM ADVERTISING RESPONSE MODEL: ASSESSING MODERATING EFFECT OF TRAVEL DECISION FLEXIBILITY.” 2013. Doctoral Dissertation, Temple University. Accessed April 18, 2021. http://digital.library.temple.edu/u?/p245801coll10,214809.

MLA Handbook (7^th Edition):

Park, Sangwon. “A FACET-BASED TOURISM ADVERTISING RESPONSE MODEL: ASSESSING MODERATING EFFECT OF TRAVEL DECISION FLEXIBILITY.” 2013. Web. 18 Apr 2021.

Vancouver:

Park S. A FACET-BASED TOURISM ADVERTISING RESPONSE MODEL: ASSESSING MODERATING EFFECT OF TRAVEL DECISION FLEXIBILITY. [Internet] [Doctoral dissertation]. Temple University; 2013. [cited 2021 Apr 18]. Available from: http://digital.library.temple.edu/u?/p245801coll10,214809.

Council of Science Editors:

Park S. A FACET-BASED TOURISM ADVERTISING RESPONSE MODEL: ASSESSING MODERATING EFFECT OF TRAVEL DECISION FLEXIBILITY. [Doctoral Dissertation]. Temple University; 2013. Available from: http://digital.library.temple.edu/u?/p245801coll10,214809

Durban University of Technology

3. Madondo, Elvis. A comparative analysis of the performance of traditional advertising media and online media for the promotion of tourism in KwaZulu-Natal.

Degree: 2018, Durban University of Technology

URL: http://hdl.handle.net/10321/3298

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Submitted in fulfillment of the requirements for the degree: PhD: Management Sciences (Marketing), Durban University of Technology, Durban, South Africa, 2018.

This is a comparative… (more)

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Submitted in fulfillment of the requirements for the degree: PhD: Management Sciences (Marketing), Durban University of Technology, Durban, South Africa, 2018.

This is a comparative study of the performance of online media and traditional advertising media for the promotion of tourism in KwaZulu-Natal, South Africa. Durban Tourism (2013: 1) states that although KZN has done well to attract and hold major events in the Durban City, the number of visitors has declined since the last five years. There is a need for ongoing efforts to promote the tourism industry for it to remain competitive and continue contributing to the welfare of the people. Modern age advertising is divided into two main groups, traditional media and online media advertising. In the past, the tourism industry and other business organisations relied heavily on traditional media to market their products and services (Strategic Direction 2016: 9). However, the advancement of network technologies and the increasing penetration of the Internet have prompted increasing numbers of organisations around the world to use online (Internet) advertising in order to attract more customers in cyberspace, and to enhance their product sales and company profile. Goyal and Sharma (2013: 46) further claim that the advent of online media in tourism business has altogether revolutionised the whole system of performing business and brought about new ways of promoting business. In light of these developments, many marketing practitioners fear that traditional media have entered a death spiral and are no longer competitive in doing meaningful business. They believe that traditional media will succumb to technology innovations that revolutionised the promotion industry (Chao et al. 2012: 12). In this contemporary tourism marketing environment, the performance of traditional advertising media and online media needs to be revealed in order to guide media choice decisions by tourism marketers and authorities. This study employed a descriptive research design which aimed to achieve the objectives of the research through the use of mixed research methods. For this reason, two separate surveys were carried out. Non-probability sampling techniques were employed in recruiting the participants. The design employed two research instruments in the form of a structured questionnaire and structured interviews. Four hundred questionnaires were distributed to tourists at the Durban beachfront, Gateway Mall, Durban Station, and other public places that were convenient to the researcher and the researcher managed to get a 75% response rate. In addition to this, seven interviews were conducted with Durban Tourism and Tourism KwaZulu- Natal authorities, as well as marketing managers of selected Hotels and Travel Agents. The findings revealed that traditional media and online media are more or less equally competitive for the promotion of tourism. Traditional media is still effective for the promotion of tourism in this digital age, most especially in the domestic market. Though…

Advisors/Committee Members: Moodley, Padhma.

Subjects/Keywords: Traditional media; Online media; Tourism marketing; Tourism – South Africa; Tourism – Marketing; Advertising – Tourism; Tourism – Planning

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Madondo, E. (2018). A comparative analysis of the performance of traditional advertising media and online media for the promotion of tourism in KwaZulu-Natal. (Thesis). Durban University of Technology. Retrieved from http://hdl.handle.net/10321/3298

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Madondo, Elvis. “A comparative analysis of the performance of traditional advertising media and online media for the promotion of tourism in KwaZulu-Natal.” 2018. Thesis, Durban University of Technology. Accessed April 18, 2021. http://hdl.handle.net/10321/3298.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Madondo, Elvis. “A comparative analysis of the performance of traditional advertising media and online media for the promotion of tourism in KwaZulu-Natal.” 2018. Web. 18 Apr 2021.

Vancouver:

Madondo E. A comparative analysis of the performance of traditional advertising media and online media for the promotion of tourism in KwaZulu-Natal. [Internet] [Thesis]. Durban University of Technology; 2018. [cited 2021 Apr 18]. Available from: http://hdl.handle.net/10321/3298.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Madondo E. A comparative analysis of the performance of traditional advertising media and online media for the promotion of tourism in KwaZulu-Natal. [Thesis]. Durban University of Technology; 2018. Available from: http://hdl.handle.net/10321/3298

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Victoria

4. Cadano, Rachelle. Multiple stakeholder perspectives and discourse analysis investigating marketing and local realities of disaster tourism: Christchurch earthquakes.

Degree: Department of Geography, 2016, University of Victoria

URL: http://hdl.handle.net/1828/7554

► Beginning in September 2010, seismic events shook the city of Christchurch, New Zealand, resulting in significant losses for the tourism sector, most notably the devastated… (more)

Subjects/Keywords: Disaster tourism; Dark tourism; Tourism experience; Multiple perspectives; Earthquake tourism; Critical discourse analysis; Tourism advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Cadano, R. (2016). Multiple stakeholder perspectives and discourse analysis investigating marketing and local realities of disaster tourism: Christchurch earthquakes. (Masters Thesis). University of Victoria. Retrieved from http://hdl.handle.net/1828/7554

Chicago Manual of Style (16^th Edition):

Cadano, Rachelle. “Multiple stakeholder perspectives and discourse analysis investigating marketing and local realities of disaster tourism: Christchurch earthquakes.” 2016. Masters Thesis, University of Victoria. Accessed April 18, 2021. http://hdl.handle.net/1828/7554.

MLA Handbook (7^th Edition):

Cadano, Rachelle. “Multiple stakeholder perspectives and discourse analysis investigating marketing and local realities of disaster tourism: Christchurch earthquakes.” 2016. Web. 18 Apr 2021.

Vancouver:

Cadano R. Multiple stakeholder perspectives and discourse analysis investigating marketing and local realities of disaster tourism: Christchurch earthquakes. [Internet] [Masters thesis]. University of Victoria; 2016. [cited 2021 Apr 18]. Available from: http://hdl.handle.net/1828/7554.

Council of Science Editors:

Cadano R. Multiple stakeholder perspectives and discourse analysis investigating marketing and local realities of disaster tourism: Christchurch earthquakes. [Masters Thesis]. University of Victoria; 2016. Available from: http://hdl.handle.net/1828/7554

5. Campos, Ana Mafalda Jorge de. A publicidade para o turismo interno: Portugal, que caminho?.

Degree: 2014, Repositório Científico do Instituto Politécnico de Lisboa

URL: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/4436

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Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

O turismo revela-se… (more)

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Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

O turismo revela-se um importante setor de atividade económica, capaz de contribuir para o desenvolvimento e criação de riqueza, assim como para o bem-estar físico e psíquico dos cidadãos. Por outro lado, a publicidade atua como espelho da sociedade contribuindo para a mudança de comportamentos através de padrões e símbolos que apelam a desejos e necessidades. Compreendo a potencialidade persuasiva da publicidade, a necessidade de evasão do consumidor associada ao lazer e à ocupação de tempos livres, bem como o elevado potencial de desenvolvimento económico que a atividade turística comporta, importa estudar a publicidade institucional e a forma como esta se posiciona na mente do turista português. Com a presente investigação de cariz qualitativo, procuramos compreender quais as características dos vídeos de publicidade institucional direcionada à prática de turismo interno e de que forma esta se posiciona na mente do turista português. Este estudo contemplou a análise de conteúdo de vinte e quatro vídeos promocionais referentes às campanhas publicitárias realizadas entre 2005 e 2012, cedidos pelo Turismo de Portugal I.P., e ainda vinte e nove entrevistas semiestruturadas a indivíduos residentes em Portugal Continental e Ilhas da Madeira e Açores. Os resultados demonstram que os vídeos promocionais orientados para a realização de férias em Portugal adotaram, entre 2005 e 2012, técnicas persuasivas sobretudo de cariz informacional e com imagens maioritariamente panorâmicas de diversas regiões do país. Por outro lado, o estudo do turista nacional permitiu compreender que se perceciona Portugal como um destino turístico de elevada qualidade, embora a publicidade não se destaque na mente dos portugueses.

Tourism reveals itself as an important sector of economic activity that contributes to the development and wealth creation as well as to the physical and mental well-being of citizens. On the other hand, advertising acts as a mirror of society contributing to some behavior changes through patterns and symbols that appeal to the needs and desires of people. Understanding the persuasive potential of advertising and the consumer escaping needs associated with leisure and the high economic development potential that tourism holds, it should be studied the institutional advertising and how it is positioned in the Portuguese tourist mind. With a qualitative nature, this research seek to understand which are the characteristics of the institutional advertising videos directed to the practice of domestic tourism and how this is positioned in the mind of the Portuguese citizens. This study includes a content analysis of twenty-four promotional videos part of the advertising campaigns carried out between 2005 and 2012, conceded by Turismo de Portugal I. P., and twenty-nine semi-structured interviews to Portuguese people with residence in Portugal, Madeira and Azores…

Advisors/Committee Members: Medeiros, Carla.

Subjects/Keywords: Publicidade; Turismo interno; Publicidade no turismo; Publicidade televisiva; Publicidade institucional; Advertising; Domestic tourism; Advertising in tourism; TV advertising; Institutional advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Campos, A. M. J. d. (2014). A publicidade para o turismo interno: Portugal, que caminho?. (Thesis). Repositório Científico do Instituto Politécnico de Lisboa. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/4436

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Campos, Ana Mafalda Jorge de. “A publicidade para o turismo interno: Portugal, que caminho?.” 2014. Thesis, Repositório Científico do Instituto Politécnico de Lisboa. Accessed April 18, 2021. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/4436.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Campos, Ana Mafalda Jorge de. “A publicidade para o turismo interno: Portugal, que caminho?.” 2014. Web. 18 Apr 2021.

Vancouver:

Campos AMJd. A publicidade para o turismo interno: Portugal, que caminho?. [Internet] [Thesis]. Repositório Científico do Instituto Politécnico de Lisboa; 2014. [cited 2021 Apr 18]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/4436.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Campos AMJd. A publicidade para o turismo interno: Portugal, que caminho?. [Thesis]. Repositório Científico do Instituto Politécnico de Lisboa; 2014. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/4436

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

6. Papadopoulou, Ira - Iliana. Η διαφημίσεις του Ε.Ο.Τ για την προώθηση της Ελλάδος ως χώρας τουριστικού προορισμού στις διεθνείς αγορές: έντυπες καταχωρήσεις και τηλεοπτικά μηνύματα: 1991-2006.

Degree: 2016, National and Kapodistrian University of Athens; Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών (ΕΚΠΑ)

URL: http://hdl.handle.net/10442/hedi/39590

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Understanding tourism as a consumption practice and considering advertiments not as reflections of reality but constructed and charged with symbolic value messages, this Thesis explores… (more)

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Understanding tourism as a consumption practice and considering advertiments not as reflections of reality but constructed and charged with symbolic value messages, this Thesis explores the content and the symbolic meanings of the advertisements of Greece as a tourist destination. In particular, the research examines the existence of semiotic myths in the Greek National Tourism Organisation advertisements in the years 1991-2006 and their possible influence by the ideological field of Romanticism.By using a combination of content analysis and semiotics, results showed that the print and television G.N.T.O advertisements destined for international markets (particularly for English-speaking audiences) are rich in semiotic myths, emphasizing on the "metaphysical wealth" of the country and its ancient past, but with very limited references to contemporary culture and its inhabitants.

Κατανοώντας τον τουρισμό και τις υπηρεσίες του ως καταναλωτική πρακτική και αποδεχόμενοι ότι οι διαφημίσεις δεν αποτελούν αντανακλάσεις της πραγματικότητας αλλά κατασκευασμένα και νοηματοδοτημένα μηνύματα, η διατριβή διερευνά το περιεχόμενο των διαφημιστικών μηνυμάτων της Ελλάδας ως χώρας τουριστικού προορισμού και τα συμβολικά του νοήματα. Ειδικότερα, η διατριβή εξετάζει την ύπαρξη σημειολογικών «μύθων» στις διαφημίσεις του Ε.Ο.Τ κατά τα έτη 1991-2006 και την πιθανή επιρροή τους από το ιδεολογικό πεδίο του Ρομαντισμού. Με τη χρήση ενός συνδυαστικού μοντέλου ανάλυσης περιεχομένου και σημειωτικής διαπιστώθηκε ότι τα προορισμένα για διεθνείς αγορές (και συγκεκριμένα για αγγλόφωνα ακροατήρια) έντυπα και τηλεοπτικά διαφημιστικά μηνύματα του Ε.Ο.Τ είναι έμπλεα σημειωτικών μύθων με έμφαση στον «μεταφυσικό πλούτο» της χώρας & το αρχαίο παρελθόν ενώ απουσιάζουν ή είναι ιδιαίτερα περιορισμένες αναφορές για τον σύγχρονο πολιτισμό & τους κατοίκους.

Subjects/Keywords: Τουρισμός; Διαφήμιση; Ελλάδα; Tourism; Advertising; Greece

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APA (6^th Edition):

Papadopoulou, I. -. I. (2016). Η διαφημίσεις του Ε.Ο.Τ για την προώθηση της Ελλάδος ως χώρας τουριστικού προορισμού στις διεθνείς αγορές: έντυπες καταχωρήσεις και τηλεοπτικά μηνύματα: 1991-2006. (Thesis). National and Kapodistrian University of Athens; Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών (ΕΚΠΑ). Retrieved from http://hdl.handle.net/10442/hedi/39590

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Papadopoulou, Ira - Iliana. “Η διαφημίσεις του Ε.Ο.Τ για την προώθηση της Ελλάδος ως χώρας τουριστικού προορισμού στις διεθνείς αγορές: έντυπες καταχωρήσεις και τηλεοπτικά μηνύματα: 1991-2006.” 2016. Thesis, National and Kapodistrian University of Athens; Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών (ΕΚΠΑ). Accessed April 18, 2021. http://hdl.handle.net/10442/hedi/39590.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Papadopoulou, Ira - Iliana. “Η διαφημίσεις του Ε.Ο.Τ για την προώθηση της Ελλάδος ως χώρας τουριστικού προορισμού στις διεθνείς αγορές: έντυπες καταχωρήσεις και τηλεοπτικά μηνύματα: 1991-2006.” 2016. Web. 18 Apr 2021.

Vancouver:

Papadopoulou I-I. Η διαφημίσεις του Ε.Ο.Τ για την προώθηση της Ελλάδος ως χώρας τουριστικού προορισμού στις διεθνείς αγορές: έντυπες καταχωρήσεις και τηλεοπτικά μηνύματα: 1991-2006. [Internet] [Thesis]. National and Kapodistrian University of Athens; Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών (ΕΚΠΑ); 2016. [cited 2021 Apr 18]. Available from: http://hdl.handle.net/10442/hedi/39590.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Papadopoulou I-I. Η διαφημίσεις του Ε.Ο.Τ για την προώθηση της Ελλάδος ως χώρας τουριστικού προορισμού στις διεθνείς αγορές: έντυπες καταχωρήσεις και τηλεοπτικά μηνύματα: 1991-2006. [Thesis]. National and Kapodistrian University of Athens; Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών (ΕΚΠΑ); 2016. Available from: http://hdl.handle.net/10442/hedi/39590

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Deakin University

7. Helmi, Jessica. Country brand and stakeholder engagement: Case study of Australia unlimited.

Degree: Department of Marketing, 2016, Deakin University

URL: http://hdl.handle.net/10536/DRO/DU:30089366

► The thesis presents a comprehensive conceptual framework of stakeholder brand engagement with a place brand identity. The framework comprises of typology of stakeholder brand engagement… (more)

Subjects/Keywords: Marketing; Tourism; Customer relations; Advertising; Branding

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APA (6^th Edition):

Helmi, J. (2016). Country brand and stakeholder engagement: Case study of Australia unlimited. (Thesis). Deakin University. Retrieved from http://hdl.handle.net/10536/DRO/DU:30089366

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Helmi, Jessica. “Country brand and stakeholder engagement: Case study of Australia unlimited.” 2016. Thesis, Deakin University. Accessed April 18, 2021. http://hdl.handle.net/10536/DRO/DU:30089366.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Helmi, Jessica. “Country brand and stakeholder engagement: Case study of Australia unlimited.” 2016. Web. 18 Apr 2021.

Vancouver:

Helmi J. Country brand and stakeholder engagement: Case study of Australia unlimited. [Internet] [Thesis]. Deakin University; 2016. [cited 2021 Apr 18]. Available from: http://hdl.handle.net/10536/DRO/DU:30089366.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Helmi J. Country brand and stakeholder engagement: Case study of Australia unlimited. [Thesis]. Deakin University; 2016. Available from: http://hdl.handle.net/10536/DRO/DU:30089366

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Michigan State University

8. Sullivan, Sean Arthur. Advertising media selection with PC based linear programming software for tourism and travel organizations.

Degree: MS, Department of Park and Recreation Resources, 1991, Michigan State University

URL: http://etd.lib.msu.edu/islandora/object/etd:22984

Subjects/Keywords: Advertising – Tourism; Tourism; Advertising media planning

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APA (6^th Edition):

Sullivan, S. A. (1991). Advertising media selection with PC based linear programming software for tourism and travel organizations. (Masters Thesis). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:22984

Chicago Manual of Style (16^th Edition):

Sullivan, Sean Arthur. “Advertising media selection with PC based linear programming software for tourism and travel organizations.” 1991. Masters Thesis, Michigan State University. Accessed April 18, 2021. http://etd.lib.msu.edu/islandora/object/etd:22984.

MLA Handbook (7^th Edition):

Sullivan, Sean Arthur. “Advertising media selection with PC based linear programming software for tourism and travel organizations.” 1991. Web. 18 Apr 2021.

Vancouver:

Sullivan SA. Advertising media selection with PC based linear programming software for tourism and travel organizations. [Internet] [Masters thesis]. Michigan State University; 1991. [cited 2021 Apr 18]. Available from: http://etd.lib.msu.edu/islandora/object/etd:22984.

Council of Science Editors:

Sullivan SA. Advertising media selection with PC based linear programming software for tourism and travel organizations. [Masters Thesis]. Michigan State University; 1991. Available from: http://etd.lib.msu.edu/islandora/object/etd:22984

Michigan State University

9. Nguyen, Cindy A. Where people & places meet : travel and the spatial identities of Indochina, France, and Hue in 1920s – 1940s Vietnamese print.

Degree: 2013, Michigan State University

URL: http://etd.lib.msu.edu/islandora/object/etd:1835

►

Thesis M.A. Michigan State University. History 2013.

This thesis examines the creation of the spatial identities of Indochina, France, and Hue in Vietnamese print media… (more)

Subjects/Keywords: Advertising – Tourism – Indochina; Identity (Psychology); Advertising – Tourism; Travel; Asian history; Asian studies; History

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APA (6^th Edition):

Nguyen, C. A. (2013). Where people & places meet : travel and the spatial identities of Indochina, France, and Hue in 1920s – 1940s Vietnamese print. (Thesis). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:1835

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Nguyen, Cindy A. “Where people & places meet : travel and the spatial identities of Indochina, France, and Hue in 1920s – 1940s Vietnamese print.” 2013. Thesis, Michigan State University. Accessed April 18, 2021. http://etd.lib.msu.edu/islandora/object/etd:1835.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Nguyen, Cindy A. “Where people & places meet : travel and the spatial identities of Indochina, France, and Hue in 1920s – 1940s Vietnamese print.” 2013. Web. 18 Apr 2021.

Vancouver:

Nguyen CA. Where people & places meet : travel and the spatial identities of Indochina, France, and Hue in 1920s – 1940s Vietnamese print. [Internet] [Thesis]. Michigan State University; 2013. [cited 2021 Apr 18]. Available from: http://etd.lib.msu.edu/islandora/object/etd:1835.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Nguyen CA. Where people & places meet : travel and the spatial identities of Indochina, France, and Hue in 1920s – 1940s Vietnamese print. [Thesis]. Michigan State University; 2013. Available from: http://etd.lib.msu.edu/islandora/object/etd:1835

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Michigan State University

10. Zhou, Zongqing. Measuring the effectiveness of brochures in tourism destination marketing.

Degree: PhD, Department of Park, Recreation and Tourism Resources, 1996, Michigan State University

URL: http://etd.lib.msu.edu/islandora/object/etd:25422

Subjects/Keywords: Advertising – Tourism; Pamphlets; Advertising – Evaluation; Advertising fliers; Advertising – Tourism – Michigan – Frankenmuth

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APA (6^th Edition):

Zhou, Z. (1996). Measuring the effectiveness of brochures in tourism destination marketing. (Doctoral Dissertation). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:25422

Chicago Manual of Style (16^th Edition):

Zhou, Zongqing. “Measuring the effectiveness of brochures in tourism destination marketing.” 1996. Doctoral Dissertation, Michigan State University. Accessed April 18, 2021. http://etd.lib.msu.edu/islandora/object/etd:25422.

MLA Handbook (7^th Edition):

Zhou, Zongqing. “Measuring the effectiveness of brochures in tourism destination marketing.” 1996. Web. 18 Apr 2021.

Vancouver:

Zhou Z. Measuring the effectiveness of brochures in tourism destination marketing. [Internet] [Doctoral dissertation]. Michigan State University; 1996. [cited 2021 Apr 18]. Available from: http://etd.lib.msu.edu/islandora/object/etd:25422.

Council of Science Editors:

Zhou Z. Measuring the effectiveness of brochures in tourism destination marketing. [Doctoral Dissertation]. Michigan State University; 1996. Available from: http://etd.lib.msu.edu/islandora/object/etd:25422

Eastern Illinois University

11. White, Thelca Patrice. Stepping out from the Crowd: (Re)branding Jamaica's Tourism Product through Sports and Culture.

Degree: MA, 2015, Eastern Illinois University

URL: https://thekeep.eiu.edu/theses/2367

► Branding and marketing, in a world where much emphasis is placed on commercialism, are inextricably linked, and carry significant weight. Brands, as we have… (more)

Subjects/Keywords: Marketing; Public Relations and Advertising; Recreation, Parks and Tourism Administration; Tourism and Travel

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APA (6^th Edition):

White, T. P. (2015). Stepping out from the Crowd: (Re)branding Jamaica's Tourism Product through Sports and Culture. (Masters Thesis). Eastern Illinois University. Retrieved from https://thekeep.eiu.edu/theses/2367

Chicago Manual of Style (16^th Edition):

White, Thelca Patrice. “Stepping out from the Crowd: (Re)branding Jamaica's Tourism Product through Sports and Culture.” 2015. Masters Thesis, Eastern Illinois University. Accessed April 18, 2021. https://thekeep.eiu.edu/theses/2367.

MLA Handbook (7^th Edition):

White, Thelca Patrice. “Stepping out from the Crowd: (Re)branding Jamaica's Tourism Product through Sports and Culture.” 2015. Web. 18 Apr 2021.

Vancouver:

White TP. Stepping out from the Crowd: (Re)branding Jamaica's Tourism Product through Sports and Culture. [Internet] [Masters thesis]. Eastern Illinois University; 2015. [cited 2021 Apr 18]. Available from: https://thekeep.eiu.edu/theses/2367.

Council of Science Editors:

White TP. Stepping out from the Crowd: (Re)branding Jamaica's Tourism Product through Sports and Culture. [Masters Thesis]. Eastern Illinois University; 2015. Available from: https://thekeep.eiu.edu/theses/2367

Durban University of Technology

12. Pitso, Adelaide Rethabile Motshabi. Assessing the effects of inadequate human capital affecting brand image of the hospitality and tourism industry.

Degree: 2018, Durban University of Technology

URL: http://hdl.handle.net/10321/3294

►

Submitted in fulfillment of the requirements for the degree of Masters in Management Sciences: Hospitality and Tourism, Durban University of Technology, Durban, South Africa, 2018.… (more)

▼

Submitted in fulfillment of the requirements for the degree of Masters in Management Sciences: Hospitality and Tourism, Durban University of Technology, Durban, South Africa, 2018.

The demand for educated, trained, professional and skilled employees in the hospitality and tourism industry (HOSTI) has grown drastically. HOSTI is one of the biggest industries in the world; World Tourism Organisation estimated that one in ten jobs depends on the HOSTI. (CTH 2016:3). Yet, literature still reveals inadequate human capital (HC) in the HOSTI. Inadequate HC may be influenced by how people perceive the industry. How people perceive the industry affects the brand image. The aim of this research was to assess the effects of lack of HC on HOSTI brand image. Identifying the effects will assist the entire HOSTI to avoid negative impact of lack of HC for lasting improvements in the industries. Qualitative design was employed to carry out this research through non-probability particularly purposive sampling. Thus, semi-structured interviews and focus group discussions (FGDs) were conducted. To gather relevant information hospitality and tourism DUT students and lecturers were interviewed. 61 individuals were interviewed and 4 FGDs were conducted. This research gathered an empirical data that went through a thematic process of data analysis. This research used thematic framework as a guide of semi- structured interviews and FGDs. Empirical outcomes of this research revealed that both DUT hospitality and tourism students and lecturers agreed that lack of qualified personnel in the industry exists. They further stated that HOSTI is a very attractive industry even though family and friends do not regard it as a professional career. The research recommended few strategies that employer’s may use to enhance the HOSTI brand image. Recommendations included that frequent auditing of employees qualifications and skills level should be an ongoing process. In addition, employers should change all negative attributes towards the industry. The research also recommended further research should employ a larger sample and other institutions.

M

Advisors/Committee Members: Agbenyegah, Albert Tchey.

Subjects/Keywords: Hospitality and tourism industry; Human capital; Brand image; Advertising – Tourism; Tourism – Marketing; Branding (Marketing); Hospitality industry – Marketing; Human capital – Evaluation

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APA (6^th Edition):

Pitso, A. R. M. (2018). Assessing the effects of inadequate human capital affecting brand image of the hospitality and tourism industry. (Thesis). Durban University of Technology. Retrieved from http://hdl.handle.net/10321/3294

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Pitso, Adelaide Rethabile Motshabi. “Assessing the effects of inadequate human capital affecting brand image of the hospitality and tourism industry.” 2018. Thesis, Durban University of Technology. Accessed April 18, 2021. http://hdl.handle.net/10321/3294.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Pitso, Adelaide Rethabile Motshabi. “Assessing the effects of inadequate human capital affecting brand image of the hospitality and tourism industry.” 2018. Web. 18 Apr 2021.

Vancouver:

Pitso ARM. Assessing the effects of inadequate human capital affecting brand image of the hospitality and tourism industry. [Internet] [Thesis]. Durban University of Technology; 2018. [cited 2021 Apr 18]. Available from: http://hdl.handle.net/10321/3294.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pitso ARM. Assessing the effects of inadequate human capital affecting brand image of the hospitality and tourism industry. [Thesis]. Durban University of Technology; 2018. Available from: http://hdl.handle.net/10321/3294

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Michigan State University

13. Myers, James A. Interests, institutions, and organizations : the case of tourism promotion financing and destination marketing organizations in Michigan, 1896-1996.

Degree: PhD, Department of Parks, Recreation, and Tourism Resources, 1998, Michigan State University

URL: http://etd.lib.msu.edu/islandora/object/etd:47219

Subjects/Keywords: Tourism – Michigan; Tourism – Government policy – Michigan; Cooperative advertising – Michigan; Advertising – Tourism – Michigan

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APA (6^th Edition):

Myers, J. A. (1998). Interests, institutions, and organizations : the case of tourism promotion financing and destination marketing organizations in Michigan, 1896-1996. (Doctoral Dissertation). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:47219

Chicago Manual of Style (16^th Edition):

Myers, James A. “Interests, institutions, and organizations : the case of tourism promotion financing and destination marketing organizations in Michigan, 1896-1996.” 1998. Doctoral Dissertation, Michigan State University. Accessed April 18, 2021. http://etd.lib.msu.edu/islandora/object/etd:47219.

MLA Handbook (7^th Edition):

Myers, James A. “Interests, institutions, and organizations : the case of tourism promotion financing and destination marketing organizations in Michigan, 1896-1996.” 1998. Web. 18 Apr 2021.

Vancouver:

Myers JA. Interests, institutions, and organizations : the case of tourism promotion financing and destination marketing organizations in Michigan, 1896-1996. [Internet] [Doctoral dissertation]. Michigan State University; 1998. [cited 2021 Apr 18]. Available from: http://etd.lib.msu.edu/islandora/object/etd:47219.

Council of Science Editors:

Myers JA. Interests, institutions, and organizations : the case of tourism promotion financing and destination marketing organizations in Michigan, 1896-1996. [Doctoral Dissertation]. Michigan State University; 1998. Available from: http://etd.lib.msu.edu/islandora/object/etd:47219

University of Alberta

14. Markus, Enid R. Tourism destination advertisements in the U.S. market.

Degree: MBA, Faculty of Business, 1987, University of Alberta

URL: https://era.library.ualberta.ca/files/jd472z96q

Subjects/Keywords: Advertising – Tourism – United States.; Tourism – United States.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Markus, E. R. (1987). Tourism destination advertisements in the U.S. market. (Masters Thesis). University of Alberta. Retrieved from https://era.library.ualberta.ca/files/jd472z96q

Chicago Manual of Style (16^th Edition):

Markus, Enid R. “Tourism destination advertisements in the U.S. market.” 1987. Masters Thesis, University of Alberta. Accessed April 18, 2021. https://era.library.ualberta.ca/files/jd472z96q.

MLA Handbook (7^th Edition):

Markus, Enid R. “Tourism destination advertisements in the U.S. market.” 1987. Web. 18 Apr 2021.

Vancouver:

Markus ER. Tourism destination advertisements in the U.S. market. [Internet] [Masters thesis]. University of Alberta; 1987. [cited 2021 Apr 18]. Available from: https://era.library.ualberta.ca/files/jd472z96q.

Council of Science Editors:

Markus ER. Tourism destination advertisements in the U.S. market. [Masters Thesis]. University of Alberta; 1987. Available from: https://era.library.ualberta.ca/files/jd472z96q

Michigan State University

15. Wang, Chao-cheng. Evaluation of an inquiry project at Frankenmuth, Michigan.

Degree: PhD, Department of Park, Recreation, and Tourism Resources, 1996, Michigan State University

URL: http://etd.lib.msu.edu/islandora/object/etd:6632

Subjects/Keywords: Advertising – Tourism – Michigan – Frankenmuth; Tourism – Mathematical models; Tourism – Michigan – Frankenmuth

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Wang, C. (1996). Evaluation of an inquiry project at Frankenmuth, Michigan. (Doctoral Dissertation). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:6632

Chicago Manual of Style (16^th Edition):

Wang, Chao-cheng. “Evaluation of an inquiry project at Frankenmuth, Michigan.” 1996. Doctoral Dissertation, Michigan State University. Accessed April 18, 2021. http://etd.lib.msu.edu/islandora/object/etd:6632.

MLA Handbook (7^th Edition):

Wang, Chao-cheng. “Evaluation of an inquiry project at Frankenmuth, Michigan.” 1996. Web. 18 Apr 2021.

Vancouver:

Wang C. Evaluation of an inquiry project at Frankenmuth, Michigan. [Internet] [Doctoral dissertation]. Michigan State University; 1996. [cited 2021 Apr 18]. Available from: http://etd.lib.msu.edu/islandora/object/etd:6632.

Council of Science Editors:

Wang C. Evaluation of an inquiry project at Frankenmuth, Michigan. [Doctoral Dissertation]. Michigan State University; 1996. Available from: http://etd.lib.msu.edu/islandora/object/etd:6632

16. Matikiti, Rosemary. Impact of internet marketing on the profitability of the hospitality sector in the Eastern Cape Province, South Africa.

Degree: Faculty of Management and Commerce, 2011, University of Fort Hare

URL: http://hdl.handle.net/10353/570

► The application of internet marketing techniques has been widespread in the hospitality sector worldwide, with many hotels crafting websites for marketing purposes. However, there is… (more)

Subjects/Keywords: Internet marketing; Internet advertising; Hospitality industry – South Africa – Eastern Cape; Investment analysis – South Africa – Eastern Cape; Tourism – South Africa – Eastern Cape; Advertising – South Africa – Eastern Cape

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APA (6^th Edition):

Matikiti, R. (2011). Impact of internet marketing on the profitability of the hospitality sector in the Eastern Cape Province, South Africa. (Thesis). University of Fort Hare. Retrieved from http://hdl.handle.net/10353/570

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Matikiti, Rosemary. “Impact of internet marketing on the profitability of the hospitality sector in the Eastern Cape Province, South Africa.” 2011. Thesis, University of Fort Hare. Accessed April 18, 2021. http://hdl.handle.net/10353/570.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Matikiti, Rosemary. “Impact of internet marketing on the profitability of the hospitality sector in the Eastern Cape Province, South Africa.” 2011. Web. 18 Apr 2021.

Vancouver:

Matikiti R. Impact of internet marketing on the profitability of the hospitality sector in the Eastern Cape Province, South Africa. [Internet] [Thesis]. University of Fort Hare; 2011. [cited 2021 Apr 18]. Available from: http://hdl.handle.net/10353/570.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Matikiti R. Impact of internet marketing on the profitability of the hospitality sector in the Eastern Cape Province, South Africa. [Thesis]. University of Fort Hare; 2011. Available from: http://hdl.handle.net/10353/570

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

17. Kirton, Nkenge. Improving the Effectiveness of Print Advertising Copy Using the Theory of Planned Behavior As a Guide.

Degree: 2014, Marquette University

URL: https://epublications.marquette.edu/theses_open/273

► The purpose of this study was to discover whether the Theory of Planned Behavior (TPB) (Ajzen, 1991) could be applied and tested toward the improvement… (more)

Subjects/Keywords: Advertising; Ajzen; Behavior; Marketing; Tourism; Travel; Public Relations and Advertising

…professionals involved in advertising development for the tourism industry. Tourism professionals will… …advertising research followed by a statement of purpose and significance of this proposed study… …Billions. This is how much money is spent on advertising in the United States. According to data… …published by Kantar Media, a provider of strategic advertising and marketing information, total… …2012 advertising expenditures in the USA reached $140 billion (Kantar Media, 2013)…

10 more images…

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APA (6^th Edition):

Kirton, N. (2014). Improving the Effectiveness of Print Advertising Copy Using the Theory of Planned Behavior As a Guide. (Thesis). Marquette University. Retrieved from https://epublications.marquette.edu/theses_open/273

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Kirton, Nkenge. “Improving the Effectiveness of Print Advertising Copy Using the Theory of Planned Behavior As a Guide.” 2014. Thesis, Marquette University. Accessed April 18, 2021. https://epublications.marquette.edu/theses_open/273.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Kirton, Nkenge. “Improving the Effectiveness of Print Advertising Copy Using the Theory of Planned Behavior As a Guide.” 2014. Web. 18 Apr 2021.

Vancouver:

Kirton N. Improving the Effectiveness of Print Advertising Copy Using the Theory of Planned Behavior As a Guide. [Internet] [Thesis]. Marquette University; 2014. [cited 2021 Apr 18]. Available from: https://epublications.marquette.edu/theses_open/273.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kirton N. Improving the Effectiveness of Print Advertising Copy Using the Theory of Planned Behavior As a Guide. [Thesis]. Marquette University; 2014. Available from: https://epublications.marquette.edu/theses_open/273

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Texas State University – San Marcos

18. Dudley, Katherine. Adventure Tourism: The Role of Social Comparison Theory in Successful Advertising Images.

Degree: MA, Mass Communication, 2014, Texas State University – San Marcos

URL: https://digital.library.txstate.edu/handle/10877/4961

► This study examined the effects of intensity levels depicted in images used to represent adventure tourism activities on consumer attitude toward the images. The goal… (more)

Subjects/Keywords: Adventure tourism; Advertising; Images; Mass communication; Social comparison theory; Consumer behavior – Social aspects; Marketing research – Social aspects; Advertising – Social aspects; Consumer behavior

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Dudley, K. (2014). Adventure Tourism: The Role of Social Comparison Theory in Successful Advertising Images. (Masters Thesis). Texas State University – San Marcos. Retrieved from https://digital.library.txstate.edu/handle/10877/4961

Chicago Manual of Style (16^th Edition):

Dudley, Katherine. “Adventure Tourism: The Role of Social Comparison Theory in Successful Advertising Images.” 2014. Masters Thesis, Texas State University – San Marcos. Accessed April 18, 2021. https://digital.library.txstate.edu/handle/10877/4961.

MLA Handbook (7^th Edition):

Dudley, Katherine. “Adventure Tourism: The Role of Social Comparison Theory in Successful Advertising Images.” 2014. Web. 18 Apr 2021.

Vancouver:

Dudley K. Adventure Tourism: The Role of Social Comparison Theory in Successful Advertising Images. [Internet] [Masters thesis]. Texas State University – San Marcos; 2014. [cited 2021 Apr 18]. Available from: https://digital.library.txstate.edu/handle/10877/4961.

Council of Science Editors:

Dudley K. Adventure Tourism: The Role of Social Comparison Theory in Successful Advertising Images. [Masters Thesis]. Texas State University – San Marcos; 2014. Available from: https://digital.library.txstate.edu/handle/10877/4961

Universidade do Minho

19. Silva, Mateus de Melo Pontes e. Quem tem boca vai à net : como a recomendação online transformou o setor de hotelaria e o caso Braga POP Hostel .

Degree: 2014, Universidade do Minho

URL: http://hdl.handle.net/1822/30451

► Este estudo aborda a importância da Internet como meio de comunicação e negócios, no qual consumidores e empresas podem exercer a sua atuação com objetivos… (more)

Subjects/Keywords: Online marketing; Redes sociais; Turismo 2.0; Boca a boca; Publicidade; Internet; Online marketing; Social networking; Tourism 2.0; Word-of-mouth; Advertising

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APA (6^th Edition):

Silva, M. d. M. P. e. (2014). Quem tem boca vai à net : como a recomendação online transformou o setor de hotelaria e o caso Braga POP Hostel . (Masters Thesis). Universidade do Minho. Retrieved from http://hdl.handle.net/1822/30451

Chicago Manual of Style (16^th Edition):

Silva, Mateus de Melo Pontes e. “Quem tem boca vai à net : como a recomendação online transformou o setor de hotelaria e o caso Braga POP Hostel .” 2014. Masters Thesis, Universidade do Minho. Accessed April 18, 2021. http://hdl.handle.net/1822/30451.

MLA Handbook (7^th Edition):

Silva, Mateus de Melo Pontes e. “Quem tem boca vai à net : como a recomendação online transformou o setor de hotelaria e o caso Braga POP Hostel .” 2014. Web. 18 Apr 2021.

Vancouver:

Silva MdMPe. Quem tem boca vai à net : como a recomendação online transformou o setor de hotelaria e o caso Braga POP Hostel . [Internet] [Masters thesis]. Universidade do Minho; 2014. [cited 2021 Apr 18]. Available from: http://hdl.handle.net/1822/30451.

Council of Science Editors:

Silva MdMPe. Quem tem boca vai à net : como a recomendação online transformou o setor de hotelaria e o caso Braga POP Hostel . [Masters Thesis]. Universidade do Minho; 2014. Available from: http://hdl.handle.net/1822/30451

20. Mittal, Anoop. Promotion of tourism in Indian: a study of national capital region and adjoining areas; -.

Degree: Commerce, 2001, Bundelkhand University

URL: http://shodhganga.inflibnet.ac.in/handle/10603/16019

None

Bibliography and Appendix included

Advisors/Committee Members: Saxena, R K.

Subjects/Keywords: Commerce; Management; Tourism; Public Relations; Advertising; National Capital Region

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APA (6^th Edition):

Mittal, A. (2001). Promotion of tourism in Indian: a study of national capital region and adjoining areas; -. (Thesis). Bundelkhand University. Retrieved from http://shodhganga.inflibnet.ac.in/handle/10603/16019

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Mittal, Anoop. “Promotion of tourism in Indian: a study of national capital region and adjoining areas; -.” 2001. Thesis, Bundelkhand University. Accessed April 18, 2021. http://shodhganga.inflibnet.ac.in/handle/10603/16019.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Mittal, Anoop. “Promotion of tourism in Indian: a study of national capital region and adjoining areas; -.” 2001. Web. 18 Apr 2021.

Vancouver:

Mittal A. Promotion of tourism in Indian: a study of national capital region and adjoining areas; -. [Internet] [Thesis]. Bundelkhand University; 2001. [cited 2021 Apr 18]. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/16019.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mittal A. Promotion of tourism in Indian: a study of national capital region and adjoining areas; -. [Thesis]. Bundelkhand University; 2001. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/16019

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

21. Alexandra Gonsalez de Melo Sarasá Martin. O NEGÓCIO DA COMUNICAÇÃO EM TURISMO Cluster no Núcleo de Turismo da Editora Abril.

Degree: 2009, Universidade Metodista de São Paulo

URL: http://ibict.metodista.br/tedeSimplificado/tde_busca/arquivo.php?codArquivo=2122

►

Esse trabalho examina a relação da Comunicação com o Turismo discutindo a importância dos produtos de comunicação junto ao negócio do turismo no Brasil. Tem… (more)

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Esse trabalho examina a relação da Comunicação com o Turismo discutindo a importância dos produtos de comunicação junto ao negócio do turismo no Brasil. Tem como corpus da pesquisa o Núcleo de Turismo da Editora Abril, formado pelas publicações Guia 4 Rodas, revistas Viagem e Turismo e National Geographic Brasil, e o portal de viagens www.viajeaqui.com.br. Investiga o peso e o amadurecimento do setor de turismo na economia brasileira, o crescimento e a consolidação do mercado editorial neste segmento. Discute o papel do Cluster na área de Turismo e seus efeitos no Jornalismo. Por meio da análise de conteúdo avalia os processos de produção das publicações do Núcleo, o caminho das informações compartilhadas pelos profissionais envolvidos e o impacto dessas informações nos públicos-alvos de cada veículo. Faz ainda uma reflexão sobre os limites entre Jornalismo e Publicidade em mídias segmentadas dentro de um Cluster.(AU)

This paper examines the relationship between Communication and Tourism discussing the importance of communication products along with the tourism business in Brazil. Its research corpus is Editora Abrils Tourism Cluster, formed by the publication Guia 4 Rodas and the magazines Viagem e Turismo and National Geographic Brazil and travel site www.viajeaqui.com.br. It investigates the weight and ripening of the tourism sector in the Brazilian economy, the growth and the consolidation of the publishing market in this segment. It discusses the role of the Cluster in the Tourism area and its effects on journalism. Through content analysis it assesses the production processes of the Clusters publications, the information path shared by the professionals involved and the impact of such information on the targeted public of each communication outlet. It also reflects on the boundaries between Journalism and Advertising in the segmented media within a Cluster.(AU)

Advisors/Committee Members: Maria das Gracas Conde Caldas, Daniel dos Santos Galindo, Luiz Gonzaga Godoi Trigo.

Subjects/Keywords: Jornalismo; Turismo; Publicidade; Economia; Cluster; Editora Abril; COMUNICACAO; Communication; Journalism; Tourism; Advertising; Economy; Cluster; Editora Abril; Comunicação

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Martin, A. G. d. M. S. (2009). O NEGÓCIO DA COMUNICAÇÃO EM TURISMO Cluster no Núcleo de Turismo da Editora Abril. (Thesis). Universidade Metodista de São Paulo. Retrieved from http://ibict.metodista.br/tedeSimplificado/tde_busca/arquivo.php?codArquivo=2122

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Martin, Alexandra Gonsalez de Melo Sarasá. “O NEGÓCIO DA COMUNICAÇÃO EM TURISMO Cluster no Núcleo de Turismo da Editora Abril.” 2009. Thesis, Universidade Metodista de São Paulo. Accessed April 18, 2021. http://ibict.metodista.br/tedeSimplificado/tde_busca/arquivo.php?codArquivo=2122.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Martin, Alexandra Gonsalez de Melo Sarasá. “O NEGÓCIO DA COMUNICAÇÃO EM TURISMO Cluster no Núcleo de Turismo da Editora Abril.” 2009. Web. 18 Apr 2021.

Vancouver:

Martin AGdMS. O NEGÓCIO DA COMUNICAÇÃO EM TURISMO Cluster no Núcleo de Turismo da Editora Abril. [Internet] [Thesis]. Universidade Metodista de São Paulo; 2009. [cited 2021 Apr 18]. Available from: http://ibict.metodista.br/tedeSimplificado/tde_busca/arquivo.php?codArquivo=2122.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Martin AGdMS. O NEGÓCIO DA COMUNICAÇÃO EM TURISMO Cluster no Núcleo de Turismo da Editora Abril. [Thesis]. Universidade Metodista de São Paulo; 2009. Available from: http://ibict.metodista.br/tedeSimplificado/tde_busca/arquivo.php?codArquivo=2122

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

22. Seloudre, Jean-Paul. "Faire mondes" avec le patrimoine : approche sémiotique de l'expérience patrimoniale des publicités touristiques des territoires : « Make worlds » with the Heritage : a semiotic approach of experience of the heritage through the tourist advertisements of territories.

Degree: Docteur es, Sciences de l'information et de la communication, 2015, Université Michel de Montaigne – Bordeaux III

URL: http://www.theses.fr/2015BOR30039

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La thèse propose une étude de l’expérience du patrimoine et de sa médiation à travers les publicités touristiques du territoire. Ces dernières actualisent la totalité… (more)

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La thèse propose une étude de l’expérience du patrimoine et de sa médiation à travers les publicités touristiques du territoire. Ces dernières actualisent la totalité du système « territoire-patrimoine-acteurs » et le mécanisme trinitaire qui fait du territoire un construit. Elles traduisent ainsi les regards croisés des touristes ( l’étranger), des locaux (l’indigène ) et du terroir, leurs logiques d’acteurs, d’authenticité, d’identité et d’imaginaire et les processus touristiques et culturels qui les accompagnent en termes de réenchantement, de réappropriation et de représentations. L’étude de l’expérience du patrimoine se déploie en trois temps. Le premier dessine les prolégomènes de l’analyse. Il étudie dans une perspective systémique, soutenue par la méthode des études de cas, le cadre territorial et touristique de l’expérience du patrimoine. La capacité du patrimoine à « faire monde » et à faire sens, à travers les stratégies de développement et de communication touristique territoriale, constitue le cadre premier de l’expérience. Le deuxième temps envisage de manière théorique et pratique à travers un corpus de visuels le cadre publicitaire de l’expérience du patrimoine. Cette partie s’appuie notamment sur une vision ontologique de l’expérience à « l’intersection de l’esthésique, de l’esthétique et de l’éthique » pour analyser le rôle du patrimoine dans un système d’objets et d’échanges contenus dans des images spécifiques, et dans le contexte de la sémiose des territoires. Le troisième temps étudie l’expérience patrimoniale du cadre des publicités touristiques territoriales. Les démarches empiriques menées sont organisées, dans le prolongement de l’analyse du cadre, par les trois catégories qui selon Peirce structurent l’expérience humaine : éprouver le patrimoine (priméité), faire l’expérience du choix avec le patrimoine (secondéité), percevoir la contribution du patrimoine à la construction identitaire de l’image dans le cadre d’une expérience congruente ou partagée des valeurs (tiercéité).

The thesis proposes a study of the overall experience of heritage through tourism advertising of territories. They actualise the system "territory-heritage actors", the Trinitarian mechanism and the territory as a "constructed". Therefore, they reflect the viewpoints of tourists ("foreign"), local ("native") and the "terroir", their logics of actors, the authenticity, the identity and the imagination and the tourist and cultural processes that accompany them in terms of "re-enchantment, reappropriation and representations". The study of the heritage experience unfolds in three stages. The first step describes the prolegomena of the analysis. It deals in a systemic perspective, supported by the case study method, the territorial and touristic aspect of the experience of heritage. The capacity of the heritage to "make worlds" and to make sense, through the development strategies and territorial tourism communication is the first part of the experiment. The second stage deals a part of the heritage experience from a…

Advisors/Committee Members: Lancien, Thierry (thesis director).

Subjects/Keywords: Patrimoine; Médiation; Tourisme; Publicité; Territoires; Sémiotique; Pertinence; Expérience; Heritage; Mediation; Tourism; Advertising; Territories; Semiosis; Relevance; Experience

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APA (6^th Edition):

Seloudre, J. (2015). "Faire mondes" avec le patrimoine : approche sémiotique de l'expérience patrimoniale des publicités touristiques des territoires : « Make worlds » with the Heritage : a semiotic approach of experience of the heritage through the tourist advertisements of territories. (Doctoral Dissertation). Université Michel de Montaigne – Bordeaux III. Retrieved from http://www.theses.fr/2015BOR30039

Chicago Manual of Style (16^th Edition):

Seloudre, Jean-Paul. “"Faire mondes" avec le patrimoine : approche sémiotique de l'expérience patrimoniale des publicités touristiques des territoires : « Make worlds » with the Heritage : a semiotic approach of experience of the heritage through the tourist advertisements of territories.” 2015. Doctoral Dissertation, Université Michel de Montaigne – Bordeaux III. Accessed April 18, 2021. http://www.theses.fr/2015BOR30039.

MLA Handbook (7^th Edition):

Seloudre, Jean-Paul. “"Faire mondes" avec le patrimoine : approche sémiotique de l'expérience patrimoniale des publicités touristiques des territoires : « Make worlds » with the Heritage : a semiotic approach of experience of the heritage through the tourist advertisements of territories.” 2015. Web. 18 Apr 2021.

Vancouver:

Seloudre J. "Faire mondes" avec le patrimoine : approche sémiotique de l'expérience patrimoniale des publicités touristiques des territoires : « Make worlds » with the Heritage : a semiotic approach of experience of the heritage through the tourist advertisements of territories. [Internet] [Doctoral dissertation]. Université Michel de Montaigne – Bordeaux III; 2015. [cited 2021 Apr 18]. Available from: http://www.theses.fr/2015BOR30039.

Council of Science Editors:

Seloudre J. "Faire mondes" avec le patrimoine : approche sémiotique de l'expérience patrimoniale des publicités touristiques des territoires : « Make worlds » with the Heritage : a semiotic approach of experience of the heritage through the tourist advertisements of territories. [Doctoral Dissertation]. Université Michel de Montaigne – Bordeaux III; 2015. Available from: http://www.theses.fr/2015BOR30039

23. Wint, Traci-Ann Simone Patrice. Once you go you know : tourism, colonial nostalgia and national lies in Jamaica: Tourism, colonial nostalgia and national lies in Jamaica.

Degree: MA, Anthropology, 2012, University of Texas – Austin

URL: http://hdl.handle.net/2152/ETD-UT-2012-05-5846

► Jamaica is rich in contradictions. Life, like the landscape, is made up of great highs and lows, a wealth of beauty paralleled by intense desperation.… (more)

Subjects/Keywords: Jamaica; Caribbean; Tourism; Memory; Nostalgia; Colonialism; Advertising

…2  Chapter One - Colonialism and Tourism: History and Impact… …9 Chapter Two - Jamaica Fare Well: Nostalgia in Tourism Campaigns .................21 It… …tourism industry and you are a potential tourist. Lies and coercion are part and parcel of the… …Jamaica’s nationalist project and in the promotion of tourism to serve national economic and socio… …naiveté- it is the present as well. Tourism in a place like Jamaica cannot survive without the…

4 more images…

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APA (6^th Edition):

Wint, T. S. P. (2012). Once you go you know : tourism, colonial nostalgia and national lies in Jamaica: Tourism, colonial nostalgia and national lies in Jamaica. (Masters Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/ETD-UT-2012-05-5846

Chicago Manual of Style (16^th Edition):

Wint, Traci-Ann Simone Patrice. “Once you go you know : tourism, colonial nostalgia and national lies in Jamaica: Tourism, colonial nostalgia and national lies in Jamaica.” 2012. Masters Thesis, University of Texas – Austin. Accessed April 18, 2021. http://hdl.handle.net/2152/ETD-UT-2012-05-5846.

MLA Handbook (7^th Edition):

Wint, Traci-Ann Simone Patrice. “Once you go you know : tourism, colonial nostalgia and national lies in Jamaica: Tourism, colonial nostalgia and national lies in Jamaica.” 2012. Web. 18 Apr 2021.

Vancouver:

Wint TSP. Once you go you know : tourism, colonial nostalgia and national lies in Jamaica: Tourism, colonial nostalgia and national lies in Jamaica. [Internet] [Masters thesis]. University of Texas – Austin; 2012. [cited 2021 Apr 18]. Available from: http://hdl.handle.net/2152/ETD-UT-2012-05-5846.

Council of Science Editors:

Wint TSP. Once you go you know : tourism, colonial nostalgia and national lies in Jamaica: Tourism, colonial nostalgia and national lies in Jamaica. [Masters Thesis]. University of Texas – Austin; 2012. Available from: http://hdl.handle.net/2152/ETD-UT-2012-05-5846

24. Repas, Silvija. Besedilotvorna sredstva v izbranih turističnooglaševalskih zgibankah.

Degree: 2019, Univerza v Mariboru

URL: https://dk.um.si/IzpisGradiva.php?id=73693 ; https://dk.um.si/Dokument.php?id=135259&dn= ; https://plus.si.cobiss.net/opac7/bib/24687880?lang=sl

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Magistrska naloga z naslovom Besedilotvorna sredstva v izbranih turističnooglaševalskih zgibankah je razdeljena na dva dela: na teoretični in empirični del. V teoretičnem delu predstavimo temeljne… (more)

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Magistrska naloga z naslovom Besedilotvorna sredstva v izbranih turističnooglaševalskih zgibankah je razdeljena na dva dela: na teoretični in empirični del. V teoretičnem delu predstavimo temeljne definicije in opredelitve besedila, preko besedilnosti preidemo na teorijo koherentnosti in kohezivnosti ter si podrobneje ogledamo sredstva kohezije oziroma t. i. besedilotvorna sredstva. Ker smo delali s turističnooglaševalskimi besedili, ne moremo mimo večkodnosti, ki je pri takšnih besedilih zelo pomembna. V teoretičnem delu se dotaknemo tudi značilnosti jezika v turističnih besedilih ter tako pridemo tudi do sloganov. V empiričnem delu naloge analiziramo izbrani vzorec, in sicer je bilo to dvaindvajset turističnooglaševalskih zgibank. Z analizo skušamo dokazati, da je raba besedilotvornih sredstev v turističnooglaševalskih besedilih v veliki meri inovativna in da imajo slikovni in vizualni elementi veliko vlogo. V analizi poskušamo določiti, katera sredstva vezanja besedilnih enot prevladujejo v izbranem vzorcu zgibank. Na konkretnih primerih smo pregledali in analizirali rabo sredstev vezanja besedilnih enot. Ugotovili smo, da so v turističnooglaševalskih besedilih sredstva vezanja besedilnih enot res inovativna in da je večkodnost izrednega pomena pri sestavi dobrega primera turističnooglaševalske zgibanke.

The thesis on Text-forming Devices in Chosen Tourism Advertising Leaflets is divided into two parts: theoretical and empirical. In theoretical part, we present basic definitions of text and through the theory of textuality get to the theory of coherence and cohesion where we write about elements of cohesion. Since we worked with tourism advertising texts, we must take multimodal aspect of text into consideration. Multimodality carries an important role in those kinds of texts. In the theoretical part there is also some theory of tourism texts and slogans. The empirical part presents the analysis of 22 examples of tourism advertising leaflets. We want to prove that use of cohesive elements in tourism advertising leaflets is mostly innovative and that graphical and visual elements hold an important role. Through the analysis we want to determine which type of cohesive elements is the most frequently used in our sample of tourism advertising leaflets. We analysed the use of cohesive elements based on examples. We found out that types of cohesive elements in tourism advertising texts are innovative and that multimodality carries an important role in designing a good example of tourism advertising text.

Advisors/Committee Members: Krajnc Ivič, Mira.

Subjects/Keywords: besedilnost; kohezivnost; turističnooglaševalska besedila; besedilotvorna sredstva; večkodnost; textuality; cohesion; tourism advertising texts; cohesive elements; multimodality; info:eu-repo/classification/udc/811.163.6ʼ42(043.2)

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Repas, S. (2019). Besedilotvorna sredstva v izbranih turističnooglaševalskih zgibankah. (Masters Thesis). Univerza v Mariboru. Retrieved from https://dk.um.si/IzpisGradiva.php?id=73693 ; https://dk.um.si/Dokument.php?id=135259&dn= ; https://plus.si.cobiss.net/opac7/bib/24687880?lang=sl

Chicago Manual of Style (16^th Edition):

Repas, Silvija. “Besedilotvorna sredstva v izbranih turističnooglaševalskih zgibankah.” 2019. Masters Thesis, Univerza v Mariboru. Accessed April 18, 2021. https://dk.um.si/IzpisGradiva.php?id=73693 ; https://dk.um.si/Dokument.php?id=135259&dn= ; https://plus.si.cobiss.net/opac7/bib/24687880?lang=sl.

MLA Handbook (7^th Edition):

Repas, Silvija. “Besedilotvorna sredstva v izbranih turističnooglaševalskih zgibankah.” 2019. Web. 18 Apr 2021.

Vancouver:

Repas S. Besedilotvorna sredstva v izbranih turističnooglaševalskih zgibankah. [Internet] [Masters thesis]. Univerza v Mariboru; 2019. [cited 2021 Apr 18]. Available from: https://dk.um.si/IzpisGradiva.php?id=73693 ; https://dk.um.si/Dokument.php?id=135259&dn= ; https://plus.si.cobiss.net/opac7/bib/24687880?lang=sl.

Council of Science Editors:

Repas S. Besedilotvorna sredstva v izbranih turističnooglaševalskih zgibankah. [Masters Thesis]. Univerza v Mariboru; 2019. Available from: https://dk.um.si/IzpisGradiva.php?id=73693 ; https://dk.um.si/Dokument.php?id=135259&dn= ; https://plus.si.cobiss.net/opac7/bib/24687880?lang=sl

Michigan State University

25. Suh, Jung-Ho. The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses.

Degree: 2017, Michigan State University

URL: http://etd.lib.msu.edu/islandora/object/etd:4256

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Thesis Ph. D. Michigan State University. Sustainable Tourism and Protected Area Management 2017

"Destination branding through social media is crucial to tourists' decision making in… (more)

Subjects/Keywords: Social media – Marketing; Place marketing; Tourism – Internet marketing; Branding (Marketing); Word-of-mouth advertising; Consumer behavior; Marketing; Business administration

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Suh, J. (2017). The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses. (Thesis). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:4256

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Suh, Jung-Ho. “The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses.” 2017. Thesis, Michigan State University. Accessed April 18, 2021. http://etd.lib.msu.edu/islandora/object/etd:4256.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Suh, Jung-Ho. “The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses.” 2017. Web. 18 Apr 2021.

Vancouver:

Suh J. The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses. [Internet] [Thesis]. Michigan State University; 2017. [cited 2021 Apr 18]. Available from: http://etd.lib.msu.edu/islandora/object/etd:4256.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Suh J. The effects of e-word-of-mouth via social media on destination branding : an empirical investigation on the influences of customer reviews and management responses. [Thesis]. Michigan State University; 2017. Available from: http://etd.lib.msu.edu/islandora/object/etd:4256

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

North-West University

26. Kotzé, Frederik Christiaan. The role of print media in travel decision-making / Frikkie Kotzé .

Degree: 2005, North-West University

URL: http://hdl.handle.net/10394/584

► The primary goal of this study was to determine if print media (newspapers and magazines) play a role in tourist decision to visit a destination.… (more)

▼ The primary goal of this study was to determine if print media (newspapers and magazines) play a role in tourist decision to visit a destination. Four objectives were derived from the primary research goal. The first objective was to analyse newspapers and magazines by means of a literature study. This was achieved by looking at the strategic component of media planning in a media strategy in the delivering of the advertising message. The problems facing media strategies as well as the marketing mix for print media were briefly discussed. It was also found that there are certain advantages as well as disadvantages in using newspapers and magazines as advertising medium. The second objective was to look at the process of travel decision-making. This was done by looking at two models of travel decision-making. The process was discussed and it is indicated where print media plays a role in each of the phases of the process. It was found that pint media does play a role in each of the phases of the travel decision-making process. This information is of great value for marketers of travel destinations to be incorporated in their marketing plans. The third objective was to reflect the result of the empirical research and to determine the key success factors in print media that influenced tourist decision to travel. It was achieved by collecting data in which structured questionnaires were completed by international tourists in order to determine the role print media played in their decision to visit South Africa. The questionnaires were distributed amongst 145 international tourists from all over the world at Sun City in the Northwest Province of South Africa. Editorials in newspapers and magazines seem to be more popular with the respondents than advertising but that could be mainly because editorials are seen more credible than advertising. The fourth objective was to make recommendations for effective use of print media to attract tourist to visit a destination. Newspapers and magazines should play an important role in the motivation phase of the decision-making process because it has a direct bearing on the tourist decision to act. Newspapers and magazines are considered one of the principal means to influence tourist's decision-making. Because newspapers and magazines are usually not expensive, their high information content can motivate a tourist to visit a destination. Magazines and newspapers can play an important role when searched for additional information. The latter is high in information content and are mostly credible.

Subjects/Keywords: Tourism; Tourism industry; Travel and decision-making; Image; Marketing; Publicity; Advertising; Media strategy

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APA (6^th Edition):

Kotzé, F. C. (2005). The role of print media in travel decision-making / Frikkie Kotzé . (Thesis). North-West University. Retrieved from http://hdl.handle.net/10394/584

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Kotzé, Frederik Christiaan. “The role of print media in travel decision-making / Frikkie Kotzé .” 2005. Thesis, North-West University. Accessed April 18, 2021. http://hdl.handle.net/10394/584.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Kotzé, Frederik Christiaan. “The role of print media in travel decision-making / Frikkie Kotzé .” 2005. Web. 18 Apr 2021.

Vancouver:

Kotzé FC. The role of print media in travel decision-making / Frikkie Kotzé . [Internet] [Thesis]. North-West University; 2005. [cited 2021 Apr 18]. Available from: http://hdl.handle.net/10394/584.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kotzé FC. The role of print media in travel decision-making / Frikkie Kotzé . [Thesis]. North-West University; 2005. Available from: http://hdl.handle.net/10394/584

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Iowa State University

27. Luo, Yi. The relevance of academic hospitality: an investigation of international higher education students' evaluation of quality of life in the U.S.

Degree: 2015, Iowa State University

URL: https://lib.dr.iastate.edu/etd/14529

► This study was conducted to investigate the quality of life among international students in higher education institutes in the United States and the factors that… (more)

Subjects/Keywords: Hospitality Management; academic hospitality; international student; quality of life; Advertising and Promotion Management; Higher Education Administration; Higher Education and Teaching; Marketing; Recreation Business; Recreation, Parks and Tourism Administration; Tourism

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Luo, Y. (2015). The relevance of academic hospitality: an investigation of international higher education students' evaluation of quality of life in the U.S. (Thesis). Iowa State University. Retrieved from https://lib.dr.iastate.edu/etd/14529

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Luo, Yi. “The relevance of academic hospitality: an investigation of international higher education students' evaluation of quality of life in the U.S.” 2015. Thesis, Iowa State University. Accessed April 18, 2021. https://lib.dr.iastate.edu/etd/14529.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Luo, Yi. “The relevance of academic hospitality: an investigation of international higher education students' evaluation of quality of life in the U.S.” 2015. Web. 18 Apr 2021.

Vancouver:

Luo Y. The relevance of academic hospitality: an investigation of international higher education students' evaluation of quality of life in the U.S. [Internet] [Thesis]. Iowa State University; 2015. [cited 2021 Apr 18]. Available from: https://lib.dr.iastate.edu/etd/14529.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Luo Y. The relevance of academic hospitality: an investigation of international higher education students' evaluation of quality of life in the U.S. [Thesis]. Iowa State University; 2015. Available from: https://lib.dr.iastate.edu/etd/14529

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of British Columbia

28. Nelson, Ronald Ross. The presentation of landscape: rhetorical conventions and the promotion of tourism in British Columbia, 1900-1990.

Degree: PhD, Geography, 1994, University of British Columbia

URL: http://hdl.handle.net/2429/7026

► This thesis argues that landscapes are products of language, that the meaning of a landscape depends upon how it is presented and interpreted in the… (more)

Subjects/Keywords: Advertising – Tourism – British Columbia; Tourism – Government policy – British Columbia; Landscape – Political aspects

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APA (6^th Edition):

Nelson, R. R. (1994). The presentation of landscape: rhetorical conventions and the promotion of tourism in British Columbia, 1900-1990. (Doctoral Dissertation). University of British Columbia. Retrieved from http://hdl.handle.net/2429/7026

Chicago Manual of Style (16^th Edition):

Nelson, Ronald Ross. “The presentation of landscape: rhetorical conventions and the promotion of tourism in British Columbia, 1900-1990.” 1994. Doctoral Dissertation, University of British Columbia. Accessed April 18, 2021. http://hdl.handle.net/2429/7026.

MLA Handbook (7^th Edition):

Nelson, Ronald Ross. “The presentation of landscape: rhetorical conventions and the promotion of tourism in British Columbia, 1900-1990.” 1994. Web. 18 Apr 2021.

Vancouver:

Nelson RR. The presentation of landscape: rhetorical conventions and the promotion of tourism in British Columbia, 1900-1990. [Internet] [Doctoral dissertation]. University of British Columbia; 1994. [cited 2021 Apr 18]. Available from: http://hdl.handle.net/2429/7026.

Council of Science Editors:

Nelson RR. The presentation of landscape: rhetorical conventions and the promotion of tourism in British Columbia, 1900-1990. [Doctoral Dissertation]. University of British Columbia; 1994. Available from: http://hdl.handle.net/2429/7026

29. Gras, Megan K. Determining the relationship between destination brand image and its components with intention to visit.

Degree: 2009, NC Docks

URL: http://libres.uncg.edu/ir/uncw/f/grasm2008-1.pdf

► Tourism, considered one of the fastest growing industries, is characterized as having a high level of competitiveness. In attempts to attract tourists, destinations have relatively… (more)

Subjects/Keywords: Consumers' preferences; Brand choice; Communication in marketing; Tourism – Marketing – Research; Advertising – Tourism

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Gras, M. K. (2009). Determining the relationship between destination brand image and its components with intention to visit. (Thesis). NC Docks. Retrieved from http://libres.uncg.edu/ir/uncw/f/grasm2008-1.pdf

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Gras, Megan K. “Determining the relationship between destination brand image and its components with intention to visit.” 2009. Thesis, NC Docks. Accessed April 18, 2021. http://libres.uncg.edu/ir/uncw/f/grasm2008-1.pdf.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Gras, Megan K. “Determining the relationship between destination brand image and its components with intention to visit.” 2009. Web. 18 Apr 2021.

Vancouver:

Gras MK. Determining the relationship between destination brand image and its components with intention to visit. [Internet] [Thesis]. NC Docks; 2009. [cited 2021 Apr 18]. Available from: http://libres.uncg.edu/ir/uncw/f/grasm2008-1.pdf.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gras MK. Determining the relationship between destination brand image and its components with intention to visit. [Thesis]. NC Docks; 2009. Available from: http://libres.uncg.edu/ir/uncw/f/grasm2008-1.pdf

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

30. Al Azri, Hamed Ibrahim. Modeling the Marketability of Tourism Small Businesses: Oman's Experiences.

Degree: PhD, Hospitality and Tourism Management, 2013, Purdue University

URL: https://docs.lib.purdue.edu/open_access_dissertations/191

► Tourism Small Businesses (TSBs) are vital factors in the prosperity of local communities and the development of authentic and satisfying tourism experiences. Because of… (more)

▼ Tourism Small Businesses (TSBs) are vital factors in the prosperity of local communities and the development of authentic and satisfying tourism experiences. Because of their small size, they are unable to effectively use textbook marketing models and techniques. The purpose of this study is to help TSBs market their products in a way that suits their unique nature and business environment. Specifically, this study aims to develop a theoretical model of TSB marketing, identify the main factors affecting TSB marketing, and discern relationships between these factors. Since the aim of the study is to develop a theoretical model, the method of grounded theory was identified as the most suitable. The data set of the study is comprised of hour-long interviews with seven TSBs in Oman. These interviews were transcribed then coded and analyzed using Grounded Theory techniques. Based on this analysis, the Tourism Small Business Marketability Model (TSMARK) emerged. It models the marketability of TSBs, that is, their ability to market their core products to prospective customers. TSMARK theorizes relationships between TSB marketing elements, corresponding customer experience elements, and key owners' attributes. The model posits that the marketing elements of a TSB are Apprisal, Direct Transportation, Basic Price, and Core Product. The corresponding customer experience elements are Awareness, Direct Accessibility, Basic Cost, and Core Experience. TSMARK suggests that TSB marketing elements are affected by six key owner attributes: Marketing Philosophy, Operational Knowledge, Industry Knowledge, Involvement, Years of Experience, and Work Enjoyment. A TSB owner's work enjoyment is found to have a strong impact on product quality and personal service. This in turn leads to customer satisfaction, repeat visits, and favorable word of mouth. The study makes a theoretical contribution by developing the first TSB marketing model and a methodology contribution by simulating the theoretical sampling technique of Grounded Theory. The study also provides practical contributions to the industry and Oman. TSB owners are advised to develop and manage businesses they enjoy and to provide outstanding personal service to customers. Additional recommendations are given to TSBs in Oman in regard to opportunities, pricing, and direct transportation. Lastly, the Omani government is urged to ease regulations, increase support, and offer promotion platforms. Advisors/Committee Members: Liping Cai, Liping Cai, Howard Adler, Jonathon Day, Xinran Lehto.

Subjects/Keywords: marketability; oman; tourism marketing; tourism small businesses; Advertising and Promotion Management; Marketing; Recreation, Parks and Tourism Administration; Tourism

…153 APPENDICES Appendix A: Tourism Companies in Oman… …Appendix C: Educational Institutions in Oman Providing Tourism Programs . . . 171 Appendix D… …4.1 The Tourism Small Businesses Marketability Model (TSMARK) . . . . . 132 Figure… …Azri, Hamed. Ph.D., Purdue University, December 2013. Modeling the Marketability of Tourism… …Small Businesses: Oman's Experiences. Major Professor: Liping Cai. Tourism Small…

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Al Azri, H. I. (2013). Modeling the Marketability of Tourism Small Businesses: Oman's Experiences. (Doctoral Dissertation). Purdue University. Retrieved from https://docs.lib.purdue.edu/open_access_dissertations/191

Chicago Manual of Style (16^th Edition):

Al Azri, Hamed Ibrahim. “Modeling the Marketability of Tourism Small Businesses: Oman's Experiences.” 2013. Doctoral Dissertation, Purdue University. Accessed April 18, 2021. https://docs.lib.purdue.edu/open_access_dissertations/191.

MLA Handbook (7^th Edition):

Al Azri, Hamed Ibrahim. “Modeling the Marketability of Tourism Small Businesses: Oman's Experiences.” 2013. Web. 18 Apr 2021.

Vancouver:

Al Azri HI. Modeling the Marketability of Tourism Small Businesses: Oman's Experiences. [Internet] [Doctoral dissertation]. Purdue University; 2013. [cited 2021 Apr 18]. Available from: https://docs.lib.purdue.edu/open_access_dissertations/191.

Council of Science Editors:

Al Azri HI. Modeling the Marketability of Tourism Small Businesses: Oman's Experiences. [Doctoral Dissertation]. Purdue University; 2013. Available from: https://docs.lib.purdue.edu/open_access_dissertations/191

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Open Access Theses and Dissertations