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You searched for subject:(Advergames). Showing records 1 – 18 of 18 total matches.

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1. Silva de Melo, Nilton. Adequação da metodologia Ágil scrum a produção de Advergames .

Degree: 2009, Universidade Federal de Pernambuco

 Esta dissertação foca no estudo da metodologia ágil de gerenciamento de projetos Scrum e sua adoção na fabricação de advergames, que é um tipo de… (more)

Subjects/Keywords: Metodologia; Scrum; Advergames

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APA (6th Edition):

Silva de Melo, N. (2009). Adequação da metodologia Ágil scrum a produção de Advergames . (Thesis). Universidade Federal de Pernambuco. Retrieved from http://repositorio.ufpe.br/handle/123456789/2829

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Silva de Melo, Nilton. “Adequação da metodologia Ágil scrum a produção de Advergames .” 2009. Thesis, Universidade Federal de Pernambuco. Accessed March 08, 2021. http://repositorio.ufpe.br/handle/123456789/2829.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Silva de Melo, Nilton. “Adequação da metodologia Ágil scrum a produção de Advergames .” 2009. Web. 08 Mar 2021.

Vancouver:

Silva de Melo N. Adequação da metodologia Ágil scrum a produção de Advergames . [Internet] [Thesis]. Universidade Federal de Pernambuco; 2009. [cited 2021 Mar 08]. Available from: http://repositorio.ufpe.br/handle/123456789/2829.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Silva de Melo N. Adequação da metodologia Ágil scrum a produção de Advergames . [Thesis]. Universidade Federal de Pernambuco; 2009. Available from: http://repositorio.ufpe.br/handle/123456789/2829

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade Nova

2. Pascoal, Ana Carolina Santos. Medium-short-term and repetition effects of advergames on children consumer behaviour.

Degree: 2013, Universidade Nova

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business… (more)

Subjects/Keywords: Advergames; Children; Consumer behaviour; Obesity

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APA (6th Edition):

Pascoal, A. C. S. (2013). Medium-short-term and repetition effects of advergames on children consumer behaviour. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9823

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pascoal, Ana Carolina Santos. “Medium-short-term and repetition effects of advergames on children consumer behaviour.” 2013. Thesis, Universidade Nova. Accessed March 08, 2021. http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9823.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pascoal, Ana Carolina Santos. “Medium-short-term and repetition effects of advergames on children consumer behaviour.” 2013. Web. 08 Mar 2021.

Vancouver:

Pascoal ACS. Medium-short-term and repetition effects of advergames on children consumer behaviour. [Internet] [Thesis]. Universidade Nova; 2013. [cited 2021 Mar 08]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9823.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pascoal ACS. Medium-short-term and repetition effects of advergames on children consumer behaviour. [Thesis]. Universidade Nova; 2013. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9823

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

3. Pereira, Fernando Castro. Aplicação de advergames no contexto do Ensino Superior.

Degree: 2013, Instituto Politécnico do Porto

As novas tecnologias, e a Internet em particular, criaram novas formas de transmissão de informação para o público e alteraram a forma como as pessoas… (more)

Subjects/Keywords: Jogos sérios; Publicidade online; Advergames; Serious games; Online advertising; Advergames

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APA (6th Edition):

Pereira, F. C. (2013). Aplicação de advergames no contexto do Ensino Superior. (Thesis). Instituto Politécnico do Porto. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/4693

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pereira, Fernando Castro. “Aplicação de advergames no contexto do Ensino Superior.” 2013. Thesis, Instituto Politécnico do Porto. Accessed March 08, 2021. http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/4693.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pereira, Fernando Castro. “Aplicação de advergames no contexto do Ensino Superior.” 2013. Web. 08 Mar 2021.

Vancouver:

Pereira FC. Aplicação de advergames no contexto do Ensino Superior. [Internet] [Thesis]. Instituto Politécnico do Porto; 2013. [cited 2021 Mar 08]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/4693.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pereira FC. Aplicação de advergames no contexto do Ensino Superior. [Thesis]. Instituto Politécnico do Porto; 2013. Available from: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/4693

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

4. SOUZA, Felipe Matheus Calado Oliveira de. O uso de metodologia de design em propostas comerciais de advergames no apl-pe de jogos digitais .

Degree: 2012, Universidade Federal de Pernambuco

 Propostas comerciais são documentos utilizados por prestadores de serviço para apresentar novos produtos a um potencial cliente. No APL-PE de jogos digitais, sua empresa especialista… (more)

Subjects/Keywords: Propostas Comerciais; Metodologia do Design; Advergames

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APA (6th Edition):

SOUZA, F. M. C. O. d. (2012). O uso de metodologia de design em propostas comerciais de advergames no apl-pe de jogos digitais . (Thesis). Universidade Federal de Pernambuco. Retrieved from http://repositorio.ufpe.br/handle/123456789/11446

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

SOUZA, Felipe Matheus Calado Oliveira de. “O uso de metodologia de design em propostas comerciais de advergames no apl-pe de jogos digitais .” 2012. Thesis, Universidade Federal de Pernambuco. Accessed March 08, 2021. http://repositorio.ufpe.br/handle/123456789/11446.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

SOUZA, Felipe Matheus Calado Oliveira de. “O uso de metodologia de design em propostas comerciais de advergames no apl-pe de jogos digitais .” 2012. Web. 08 Mar 2021.

Vancouver:

SOUZA FMCOd. O uso de metodologia de design em propostas comerciais de advergames no apl-pe de jogos digitais . [Internet] [Thesis]. Universidade Federal de Pernambuco; 2012. [cited 2021 Mar 08]. Available from: http://repositorio.ufpe.br/handle/123456789/11446.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

SOUZA FMCOd. O uso de metodologia de design em propostas comerciais de advergames no apl-pe de jogos digitais . [Thesis]. Universidade Federal de Pernambuco; 2012. Available from: http://repositorio.ufpe.br/handle/123456789/11446

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade Nova

5. Pereira, Clara Gil Leite. Comparing the efficiency of advergames vs. social networks when communicating with children.

Degree: 2013, Universidade Nova

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business… (more)

Subjects/Keywords: Advergames; Social networks; Children marketing; Gender

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pereira, C. G. L. (2013). Comparing the efficiency of advergames vs. social networks when communicating with children. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9828

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pereira, Clara Gil Leite. “Comparing the efficiency of advergames vs. social networks when communicating with children.” 2013. Thesis, Universidade Nova. Accessed March 08, 2021. http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9828.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pereira, Clara Gil Leite. “Comparing the efficiency of advergames vs. social networks when communicating with children.” 2013. Web. 08 Mar 2021.

Vancouver:

Pereira CGL. Comparing the efficiency of advergames vs. social networks when communicating with children. [Internet] [Thesis]. Universidade Nova; 2013. [cited 2021 Mar 08]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9828.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pereira CGL. Comparing the efficiency of advergames vs. social networks when communicating with children. [Thesis]. Universidade Nova; 2013. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9828

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade Nova

6. Dias, Mónica Sofia Rodrigues. Can advergames boost children’s healthier eating habits?: A comparison between healthy and non-healthy food.

Degree: 2011, Universidade Nova

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business… (more)

Subjects/Keywords: Advergames; Children; Eating behaviors; Nutritional knowledge

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APA (6th Edition):

Dias, M. S. R. (2011). Can advergames boost children’s healthier eating habits?: A comparison between healthy and non-healthy food. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/10023

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Dias, Mónica Sofia Rodrigues. “Can advergames boost children’s healthier eating habits?: A comparison between healthy and non-healthy food.” 2011. Thesis, Universidade Nova. Accessed March 08, 2021. http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/10023.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Dias, Mónica Sofia Rodrigues. “Can advergames boost children’s healthier eating habits?: A comparison between healthy and non-healthy food.” 2011. Web. 08 Mar 2021.

Vancouver:

Dias MSR. Can advergames boost children’s healthier eating habits?: A comparison between healthy and non-healthy food. [Internet] [Thesis]. Universidade Nova; 2011. [cited 2021 Mar 08]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/10023.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Dias MSR. Can advergames boost children’s healthier eating habits?: A comparison between healthy and non-healthy food. [Thesis]. Universidade Nova; 2011. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/10023

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

7. Machado, Lúcia de Jesus Candeias. Aplicação de Advergames no Contexto Empresarial.

Degree: 2014, Instituto Politécnico do Porto

No mundo da publicidade existem diferentes formas de publicitar marcas/produtos, as formas mencionadas como tradicionais são os anúncios televisivos e radiofónicos, os outdoors junto a… (more)

Subjects/Keywords: Advergames; Jogos; Formas de marketing; Games; Forms of marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Machado, L. d. J. C. (2014). Aplicação de Advergames no Contexto Empresarial. (Thesis). Instituto Politécnico do Porto. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/6011

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Machado, Lúcia de Jesus Candeias. “Aplicação de Advergames no Contexto Empresarial.” 2014. Thesis, Instituto Politécnico do Porto. Accessed March 08, 2021. http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/6011.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Machado, Lúcia de Jesus Candeias. “Aplicação de Advergames no Contexto Empresarial.” 2014. Web. 08 Mar 2021.

Vancouver:

Machado LdJC. Aplicação de Advergames no Contexto Empresarial. [Internet] [Thesis]. Instituto Politécnico do Porto; 2014. [cited 2021 Mar 08]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/6011.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Machado LdJC. Aplicação de Advergames no Contexto Empresarial. [Thesis]. Instituto Politécnico do Porto; 2014. Available from: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/6011

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

8. Bastos, Alexandre Manuel Martins. Impacto de Advergames no Marketing Empresarial.

Degree: 2017, Instituto Politécnico do Porto

Vivemos numa época em que os conteúdos digitais estão sempre presentes, quer através de computadores pessoais, quer através de smartphones ou tablets. As empresas, que… (more)

Subjects/Keywords: Marketing; Publicidade; Jogos; Advergames; Advertising; Games; Sistemas Gráficos e Multimédia

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bastos, A. M. M. (2017). Impacto de Advergames no Marketing Empresarial. (Thesis). Instituto Politécnico do Porto. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/11320

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Bastos, Alexandre Manuel Martins. “Impacto de Advergames no Marketing Empresarial.” 2017. Thesis, Instituto Politécnico do Porto. Accessed March 08, 2021. https://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/11320.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Bastos, Alexandre Manuel Martins. “Impacto de Advergames no Marketing Empresarial.” 2017. Web. 08 Mar 2021.

Vancouver:

Bastos AMM. Impacto de Advergames no Marketing Empresarial. [Internet] [Thesis]. Instituto Politécnico do Porto; 2017. [cited 2021 Mar 08]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/11320.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bastos AMM. Impacto de Advergames no Marketing Empresarial. [Thesis]. Instituto Politécnico do Porto; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/11320

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Southern California

9. Licha-López, Verónica. The branding game: a study on advergames, a successful way to connect with today's gamified audience.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 This paper examines a series of games created by brands and attempts to identify key aspects that a brand could consider when creating its own… (more)

Subjects/Keywords: advergames; Chipotle; 76 Gas; Progressive Insurance; Domino'; s Pizza

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Licha-López, V. (2015). The branding game: a study on advergames, a successful way to connect with today's gamified audience. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/562791/rec/6475

Chicago Manual of Style (16th Edition):

Licha-López, Verónica. “The branding game: a study on advergames, a successful way to connect with today's gamified audience.” 2015. Masters Thesis, University of Southern California. Accessed March 08, 2021. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/562791/rec/6475.

MLA Handbook (7th Edition):

Licha-López, Verónica. “The branding game: a study on advergames, a successful way to connect with today's gamified audience.” 2015. Web. 08 Mar 2021.

Vancouver:

Licha-López V. The branding game: a study on advergames, a successful way to connect with today's gamified audience. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2021 Mar 08]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/562791/rec/6475.

Council of Science Editors:

Licha-López V. The branding game: a study on advergames, a successful way to connect with today's gamified audience. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/562791/rec/6475


Universidade Nova

10. Martins, Diogo. A roadmap to designing advergames.

Degree: 2017, Universidade Nova

 This paper looks into ways to design advergames and tries to incorporate memories into them. To assess it, two experimental groups were created: one watched… (more)

Subjects/Keywords: Advergames; Memories; Willingness to buy; Videogames.; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Martins, D. (2017). A roadmap to designing advergames. (Thesis). Universidade Nova. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/22440

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Martins, Diogo. “A roadmap to designing advergames.” 2017. Thesis, Universidade Nova. Accessed March 08, 2021. https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/22440.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Martins, Diogo. “A roadmap to designing advergames.” 2017. Web. 08 Mar 2021.

Vancouver:

Martins D. A roadmap to designing advergames. [Internet] [Thesis]. Universidade Nova; 2017. [cited 2021 Mar 08]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/22440.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Martins D. A roadmap to designing advergames. [Thesis]. Universidade Nova; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/22440

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

11. Duarte, Ana Filipa Trindade. Adopção da In-Game Advertising em Portugal.

Degree: 2010, RCAAP

Mestrado em Marketing

A comunicação e publicidade de marcas e produtos são alvos de constantes alterações ao longo do tempo. Não só as formas de… (more)

Subjects/Keywords: in-game advertising; Advergames; marketing; publicidade em videojogos; Advertising in video games; Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Duarte, A. F. T. (2010). Adopção da In-Game Advertising em Portugal. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/1958

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Duarte, Ana Filipa Trindade. “Adopção da In-Game Advertising em Portugal.” 2010. Thesis, RCAAP. Accessed March 08, 2021. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/1958.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Duarte, Ana Filipa Trindade. “Adopção da In-Game Advertising em Portugal.” 2010. Web. 08 Mar 2021.

Vancouver:

Duarte AFT. Adopção da In-Game Advertising em Portugal. [Internet] [Thesis]. RCAAP; 2010. [cited 2021 Mar 08]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/1958.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Duarte AFT. Adopção da In-Game Advertising em Portugal. [Thesis]. RCAAP; 2010. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/1958

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade Nova

12. Alves, Ana. Corporate social responsability in advergames: Adjusting communication to the kids of today.

Degree: 2016, Universidade Nova

Field lab: Consumer insights

This research aims to understand the impact of Corporate Social Responsibility (CSR) initiatives, in particular on the topic of environment, through… (more)

Subjects/Keywords: Corporate social responsibility (CSR); Advergames; Children; Environment; Brand familiarity; Cause-brand fit; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Alves, A. (2016). Corporate social responsability in advergames: Adjusting communication to the kids of today. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/17195

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Alves, Ana. “Corporate social responsability in advergames: Adjusting communication to the kids of today.” 2016. Thesis, Universidade Nova. Accessed March 08, 2021. http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/17195.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Alves, Ana. “Corporate social responsability in advergames: Adjusting communication to the kids of today.” 2016. Web. 08 Mar 2021.

Vancouver:

Alves A. Corporate social responsability in advergames: Adjusting communication to the kids of today. [Internet] [Thesis]. Universidade Nova; 2016. [cited 2021 Mar 08]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/17195.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Alves A. Corporate social responsability in advergames: Adjusting communication to the kids of today. [Thesis]. Universidade Nova; 2016. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/17195

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Tennessee – Knoxville

13. Evans, Nathan Joseph. An examination of parental attitudes toward children's advergaming: A parental socialization perspective.

Degree: MS, Communication and Information, 2010, University of Tennessee – Knoxville

 Every passing year is witness to increases in Internet use among younger populations. The amount of time spent online among children ages two to 11… (more)

Subjects/Keywords: parental socialization; advergames; Mass Communication; Public Relations and Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Evans, N. J. (2010). An examination of parental attitudes toward children's advergaming: A parental socialization perspective. (Thesis). University of Tennessee – Knoxville. Retrieved from https://trace.tennessee.edu/utk_gradthes/705

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Evans, Nathan Joseph. “An examination of parental attitudes toward children's advergaming: A parental socialization perspective.” 2010. Thesis, University of Tennessee – Knoxville. Accessed March 08, 2021. https://trace.tennessee.edu/utk_gradthes/705.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Evans, Nathan Joseph. “An examination of parental attitudes toward children's advergaming: A parental socialization perspective.” 2010. Web. 08 Mar 2021.

Vancouver:

Evans NJ. An examination of parental attitudes toward children's advergaming: A parental socialization perspective. [Internet] [Thesis]. University of Tennessee – Knoxville; 2010. [cited 2021 Mar 08]. Available from: https://trace.tennessee.edu/utk_gradthes/705.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Evans NJ. An examination of parental attitudes toward children's advergaming: A parental socialization perspective. [Thesis]. University of Tennessee – Knoxville; 2010. Available from: https://trace.tennessee.edu/utk_gradthes/705

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Texas – Austin

14. Netto, José Jorge Paes Peixoto. Now it looks cool : the effects of brand customization on game players’ processing of brands embedded in advergames.

Degree: MA, Advertising, 2010, University of Texas – Austin

 This study examines brand customization in advergames and its effects on brand memory, game enjoyment, and attitudes gamers form toward the embedded brand. This study… (more)

Subjects/Keywords: Advergames; Brand customization; Brand memory; Game enjoyment; Attitudes

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Netto, J. J. P. P. (2010). Now it looks cool : the effects of brand customization on game players’ processing of brands embedded in advergames. (Masters Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/ETD-UT-2010-12-2293

Chicago Manual of Style (16th Edition):

Netto, José Jorge Paes Peixoto. “Now it looks cool : the effects of brand customization on game players’ processing of brands embedded in advergames.” 2010. Masters Thesis, University of Texas – Austin. Accessed March 08, 2021. http://hdl.handle.net/2152/ETD-UT-2010-12-2293.

MLA Handbook (7th Edition):

Netto, José Jorge Paes Peixoto. “Now it looks cool : the effects of brand customization on game players’ processing of brands embedded in advergames.” 2010. Web. 08 Mar 2021.

Vancouver:

Netto JJPP. Now it looks cool : the effects of brand customization on game players’ processing of brands embedded in advergames. [Internet] [Masters thesis]. University of Texas – Austin; 2010. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/2152/ETD-UT-2010-12-2293.

Council of Science Editors:

Netto JJPP. Now it looks cool : the effects of brand customization on game players’ processing of brands embedded in advergames. [Masters Thesis]. University of Texas – Austin; 2010. Available from: http://hdl.handle.net/2152/ETD-UT-2010-12-2293


Queensland University of Technology

15. Kuhn, Kerri-Ann. The impact of brand and product placements in electronic games.

Degree: 2008, Queensland University of Technology

 In an environment where it has become increasingly difficult to attract consumer attention, marketers have begun to explore alternative forms of marketing communication. One such… (more)

Subjects/Keywords: advertising brand name products; product placement in mass media; electronic games; electronic games; video games; advergames; product/brand placement; marketing communications; consumer behaviour; thesis; doctoral

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kuhn, K. (2008). The impact of brand and product placements in electronic games. (Thesis). Queensland University of Technology. Retrieved from https://eprints.qut.edu.au/36375/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kuhn, Kerri-Ann. “The impact of brand and product placements in electronic games.” 2008. Thesis, Queensland University of Technology. Accessed March 08, 2021. https://eprints.qut.edu.au/36375/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kuhn, Kerri-Ann. “The impact of brand and product placements in electronic games.” 2008. Web. 08 Mar 2021.

Vancouver:

Kuhn K. The impact of brand and product placements in electronic games. [Internet] [Thesis]. Queensland University of Technology; 2008. [cited 2021 Mar 08]. Available from: https://eprints.qut.edu.au/36375/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kuhn K. The impact of brand and product placements in electronic games. [Thesis]. Queensland University of Technology; 2008. Available from: https://eprints.qut.edu.au/36375/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

16. Shliapnikov, Maksym. The use of advergames in creating online consumer engagement : A case study of LEGO.

Degree: Halmstad University, 2014, Halmstad University

  The title of the study is “The use of advergames in creating online consumer engagement. A casestudy of LEGO.” In this study the concept… (more)

Subjects/Keywords: Advergames; Online consumer engagement; Case study; Integrated marketing campaign

…3 Image 2 Adapted customer engagement model for advergames… …Advergames are thought to be particularly effective with children as they have been shown to be… …popularity of advergames among children and teenagers qualifies them as a main target audience for… …games(Gurău, 2008). Advergames can be broadly defined as the use of gaming… …demonstrative methods. The need for these new online tools such as advergames is a result from the… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Shliapnikov, M. (2014). The use of advergames in creating online consumer engagement : A case study of LEGO. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25818

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Shliapnikov, Maksym. “The use of advergames in creating online consumer engagement : A case study of LEGO.” 2014. Thesis, Halmstad University. Accessed March 08, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25818.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Shliapnikov, Maksym. “The use of advergames in creating online consumer engagement : A case study of LEGO.” 2014. Web. 08 Mar 2021.

Vancouver:

Shliapnikov M. The use of advergames in creating online consumer engagement : A case study of LEGO. [Internet] [Thesis]. Halmstad University; 2014. [cited 2021 Mar 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25818.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Shliapnikov M. The use of advergames in creating online consumer engagement : A case study of LEGO. [Thesis]. Halmstad University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25818

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Louisiana State University

17. Lewis, Ben. Measuring player perceptions of advertising in online games.

Degree: MMC, Mass Communication, 2006, Louisiana State University

 An experiment with 100 participants aged 18-24 was conducted to measure the effects of advertising in an online role-playing computer game on perceived interactivity and… (more)

Subjects/Keywords: contextual advertising; computer games; video games; advergames; advergaming; MMORPG; marketing; virtual worlds; second life; perceived interactivty; product placement

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lewis, B. (2006). Measuring player perceptions of advertising in online games. (Masters Thesis). Louisiana State University. Retrieved from etd-11162006-101838 ; https://digitalcommons.lsu.edu/gradschool_theses/793

Chicago Manual of Style (16th Edition):

Lewis, Ben. “Measuring player perceptions of advertising in online games.” 2006. Masters Thesis, Louisiana State University. Accessed March 08, 2021. etd-11162006-101838 ; https://digitalcommons.lsu.edu/gradschool_theses/793.

MLA Handbook (7th Edition):

Lewis, Ben. “Measuring player perceptions of advertising in online games.” 2006. Web. 08 Mar 2021.

Vancouver:

Lewis B. Measuring player perceptions of advertising in online games. [Internet] [Masters thesis]. Louisiana State University; 2006. [cited 2021 Mar 08]. Available from: etd-11162006-101838 ; https://digitalcommons.lsu.edu/gradschool_theses/793.

Council of Science Editors:

Lewis B. Measuring player perceptions of advertising in online games. [Masters Thesis]. Louisiana State University; 2006. Available from: etd-11162006-101838 ; https://digitalcommons.lsu.edu/gradschool_theses/793

18. Evans, Nathaniel Joseph. Activating Parents’ Persuasion Knowledge in Children’s Advergames: Testing the Effects of Advertising Disclosures and Cognitive Load.

Degree: 2013, University of Tennessee – Knoxville

 This study focused on parents of children between the ages of 7 to 11 and their ability to recognize and understand a children’s advergame as… (more)

Subjects/Keywords: Advergames; Parents; Persuasion Knowledge; Cognitive Load; Dual Modality; Disclosures; Advertising and Promotion Management; Communication Technology and New Media; Mass Communication; Other Psychology; Public Relations and Advertising

…3. Hierarchical Regression on Negative Perceptions of Advergames ..64 vi LIST OF… …Perceptions of Advergames …55 Figure 13. One-Way ANOVA for Negative Perceptions of… …Advergames CL subgroup ..55 Figure 14. One-Way ANOVA for CL quartiles …...56… …continuum. Relatively newer online advertising formats like advergames, which are “custom-made… …2007, p. 6) belong firmly on the interactivity portion of the continuum. Advergames are… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Evans, N. J. (2013). Activating Parents’ Persuasion Knowledge in Children’s Advergames: Testing the Effects of Advertising Disclosures and Cognitive Load. (Doctoral Dissertation). University of Tennessee – Knoxville. Retrieved from https://trace.tennessee.edu/utk_graddiss/2421

Chicago Manual of Style (16th Edition):

Evans, Nathaniel Joseph. “Activating Parents’ Persuasion Knowledge in Children’s Advergames: Testing the Effects of Advertising Disclosures and Cognitive Load.” 2013. Doctoral Dissertation, University of Tennessee – Knoxville. Accessed March 08, 2021. https://trace.tennessee.edu/utk_graddiss/2421.

MLA Handbook (7th Edition):

Evans, Nathaniel Joseph. “Activating Parents’ Persuasion Knowledge in Children’s Advergames: Testing the Effects of Advertising Disclosures and Cognitive Load.” 2013. Web. 08 Mar 2021.

Vancouver:

Evans NJ. Activating Parents’ Persuasion Knowledge in Children’s Advergames: Testing the Effects of Advertising Disclosures and Cognitive Load. [Internet] [Doctoral dissertation]. University of Tennessee – Knoxville; 2013. [cited 2021 Mar 08]. Available from: https://trace.tennessee.edu/utk_graddiss/2421.

Council of Science Editors:

Evans NJ. Activating Parents’ Persuasion Knowledge in Children’s Advergames: Testing the Effects of Advertising Disclosures and Cognitive Load. [Doctoral Dissertation]. University of Tennessee – Knoxville; 2013. Available from: https://trace.tennessee.edu/utk_graddiss/2421

.