subject:(Advergames)

1. Silva de Melo, Nilton. Adequação da metodologia Ágil scrum a produção de Advergames .

Degree: 2009, Universidade Federal de Pernambuco

URL: http://repositorio.ufpe.br/handle/123456789/2829

► Esta dissertação foca no estudo da metodologia ágil de gerenciamento de projetos Scrum e sua adoção na fabricação de advergames, que é um tipo de… (more)

Subjects/Keywords: Metodologia; Scrum; Advergames

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Silva de Melo, N. (2009). Adequação da metodologia Ágil scrum a produção de Advergames . (Thesis). Universidade Federal de Pernambuco. Retrieved from http://repositorio.ufpe.br/handle/123456789/2829

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Silva de Melo, Nilton. “Adequação da metodologia Ágil scrum a produção de Advergames .” 2009. Thesis, Universidade Federal de Pernambuco. Accessed March 08, 2021. http://repositorio.ufpe.br/handle/123456789/2829.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Silva de Melo, Nilton. “Adequação da metodologia Ágil scrum a produção de Advergames .” 2009. Web. 08 Mar 2021.

Vancouver:

Silva de Melo N. Adequação da metodologia Ágil scrum a produção de Advergames . [Internet] [Thesis]. Universidade Federal de Pernambuco; 2009. [cited 2021 Mar 08]. Available from: http://repositorio.ufpe.br/handle/123456789/2829.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Silva de Melo N. Adequação da metodologia Ágil scrum a produção de Advergames . [Thesis]. Universidade Federal de Pernambuco; 2009. Available from: http://repositorio.ufpe.br/handle/123456789/2829

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Universidade Nova

2. Pascoal, Ana Carolina Santos. Medium-short-term and repetition effects of advergames on children consumer behaviour.

Degree: 2013, Universidade Nova

URL: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9823

►

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business… (more)

Subjects/Keywords: Advergames; Children; Consumer behaviour; Obesity

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Pascoal, A. C. S. (2013). Medium-short-term and repetition effects of advergames on children consumer behaviour. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9823

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Pascoal, Ana Carolina Santos. “Medium-short-term and repetition effects of advergames on children consumer behaviour.” 2013. Thesis, Universidade Nova. Accessed March 08, 2021. http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9823.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Pascoal, Ana Carolina Santos. “Medium-short-term and repetition effects of advergames on children consumer behaviour.” 2013. Web. 08 Mar 2021.

Vancouver:

Pascoal ACS. Medium-short-term and repetition effects of advergames on children consumer behaviour. [Internet] [Thesis]. Universidade Nova; 2013. [cited 2021 Mar 08]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9823.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pascoal ACS. Medium-short-term and repetition effects of advergames on children consumer behaviour. [Thesis]. Universidade Nova; 2013. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9823

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

3. Pereira, Fernando Castro. Aplicação de advergames no contexto do Ensino Superior.

Degree: 2013, Instituto Politécnico do Porto

URL: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/4693

►

As novas tecnologias, e a Internet em particular, criaram novas formas de transmissão de informação para o público e alteraram a forma como as pessoas… (more)

▼

As novas tecnologias, e a Internet em particular, criaram novas formas de transmissão de informação para o público e alteraram a forma como as pessoas comunicam. Isto abriu portas a novas formas de publicidade e ao aparecimento de um novo género de jogos, os advergames, aproveitando o facto dos jogos online contarem já com milhões de jogadores a nível mundial, um número que continua em constante crescimento. O conceito é relativamente recente mas apresenta resultados bastante positivos, com muitos especialistas a defender que os advergames são o futuro da publicidade, em grande parte devido aos custos inferiores e ao tempo de exposição do produto, quando comparado com os métodos mais tradicionais de publicidade. Os Jogos Sérios e, em especial, os advergames são o tema principal desta tese, com uma análise detalhada das suas vantagens e desvantagens, origens e oportunidade de desenvolvimento no futuro. São também analisados alguns casos de advergames de sucesso. A componente prática da tese tem como objetivo a criação de um advergame com o propósito principal de auxiliar os novos alunos do ISEP no seu processo de integração. O jogo consiste num formato de labirinto em duas dimensões, com objetivos que consistem na captura de certos objetos e entrega dos mesmos em pontos de destino pré-definidos, sempre dentro de um tempo limite e evitando outros perigos e obstáculos. Os resultados obtidos com a aplicação deste jogo demonstram que a transmissão de informação é bastante eficaz junto do seu público-alvo, devido em parte à abordagem mais dinâmica e interativa que um advergame tem com os seus utilizadores. A simplicidade da interface e facilidade de utilização proporcionada pelo jogo permitem uma exposição alargada da mensagem a passar, aumentando a motivação do jogador para se manter em contacto com o mesmo. Isto apresenta perspetivas bastante otimistas para o futuro da utilização de advergames no meio Universitário.

Technology and particularly the Internet are altering the way people communicate and created new ways to pass on information to the general public. Online gaming is growing fast, with millions of players worldwide and growing, which opened the door for new forms of advertising. This new “virtual” way of advertising led to the creation of a new breed of games, the advergames. This is a relatively recent concept but already with great results, with some experts claiming that this is the future of advertising, due in great part to the lower cost when compared to the more traditional methods and the extensive product exposure time. Serious Games and specially advergames are the main focus of this thesis, with a thorough analysis of its advantages and drawbacks, origins and future development opportunities, as well as a review of some successful advergames cases. The practical component of the thesis will be focused on the development of an advergame, with the main goal of helping new ISEP students on their integration process. This is a maze-like 2D game, with objectives that consist mainly in collecting some…

Advisors/Committee Members: Carvalho, Carlos Vaz de.

Subjects/Keywords: Jogos sérios; Publicidade online; Advergames; Serious games; Online advertising; Advergames

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Pereira, F. C. (2013). Aplicação de advergames no contexto do Ensino Superior. (Thesis). Instituto Politécnico do Porto. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/4693

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Pereira, Fernando Castro. “Aplicação de advergames no contexto do Ensino Superior.” 2013. Thesis, Instituto Politécnico do Porto. Accessed March 08, 2021. http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/4693.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Pereira, Fernando Castro. “Aplicação de advergames no contexto do Ensino Superior.” 2013. Web. 08 Mar 2021.

Vancouver:

Pereira FC. Aplicação de advergames no contexto do Ensino Superior. [Internet] [Thesis]. Instituto Politécnico do Porto; 2013. [cited 2021 Mar 08]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/4693.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pereira FC. Aplicação de advergames no contexto do Ensino Superior. [Thesis]. Instituto Politécnico do Porto; 2013. Available from: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/4693

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

4. SOUZA, Felipe Matheus Calado Oliveira de. O uso de metodologia de design em propostas comerciais de advergames no apl-pe de jogos digitais .

Degree: 2012, Universidade Federal de Pernambuco

URL: http://repositorio.ufpe.br/handle/123456789/11446

► Propostas comerciais são documentos utilizados por prestadores de serviço para apresentar novos produtos a um potencial cliente. No APL-PE de jogos digitais, sua empresa especialista… (more)

Subjects/Keywords: Propostas Comerciais; Metodologia do Design; Advergames

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

SOUZA, F. M. C. O. d. (2012). O uso de metodologia de design em propostas comerciais de advergames no apl-pe de jogos digitais . (Thesis). Universidade Federal de Pernambuco. Retrieved from http://repositorio.ufpe.br/handle/123456789/11446

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

SOUZA, Felipe Matheus Calado Oliveira de. “O uso de metodologia de design em propostas comerciais de advergames no apl-pe de jogos digitais .” 2012. Thesis, Universidade Federal de Pernambuco. Accessed March 08, 2021. http://repositorio.ufpe.br/handle/123456789/11446.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

SOUZA, Felipe Matheus Calado Oliveira de. “O uso de metodologia de design em propostas comerciais de advergames no apl-pe de jogos digitais .” 2012. Web. 08 Mar 2021.

Vancouver:

SOUZA FMCOd. O uso de metodologia de design em propostas comerciais de advergames no apl-pe de jogos digitais . [Internet] [Thesis]. Universidade Federal de Pernambuco; 2012. [cited 2021 Mar 08]. Available from: http://repositorio.ufpe.br/handle/123456789/11446.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

SOUZA FMCOd. O uso de metodologia de design em propostas comerciais de advergames no apl-pe de jogos digitais . [Thesis]. Universidade Federal de Pernambuco; 2012. Available from: http://repositorio.ufpe.br/handle/123456789/11446

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Universidade Nova

5. Pereira, Clara Gil Leite. Comparing the efficiency of advergames vs. social networks when communicating with children.

Degree: 2013, Universidade Nova

URL: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9828

►

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business… (more)

Subjects/Keywords: Advergames; Social networks; Children marketing; Gender

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Pereira, C. G. L. (2013). Comparing the efficiency of advergames vs. social networks when communicating with children. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9828

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Pereira, Clara Gil Leite. “Comparing the efficiency of advergames vs. social networks when communicating with children.” 2013. Thesis, Universidade Nova. Accessed March 08, 2021. http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9828.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Pereira, Clara Gil Leite. “Comparing the efficiency of advergames vs. social networks when communicating with children.” 2013. Web. 08 Mar 2021.

Vancouver:

Pereira CGL. Comparing the efficiency of advergames vs. social networks when communicating with children. [Internet] [Thesis]. Universidade Nova; 2013. [cited 2021 Mar 08]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9828.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pereira CGL. Comparing the efficiency of advergames vs. social networks when communicating with children. [Thesis]. Universidade Nova; 2013. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9828

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Universidade Nova

6. Dias, Mónica Sofia Rodrigues. Can advergames boost children’s healthier eating habits?: A comparison between healthy and non-healthy food.

Degree: 2011, Universidade Nova

URL: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/10023

►

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business… (more)

Subjects/Keywords: Advergames; Children; Eating behaviors; Nutritional knowledge

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Dias, M. S. R. (2011). Can advergames boost children’s healthier eating habits?: A comparison between healthy and non-healthy food. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/10023

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Dias, Mónica Sofia Rodrigues. “Can advergames boost children’s healthier eating habits?: A comparison between healthy and non-healthy food.” 2011. Thesis, Universidade Nova. Accessed March 08, 2021. http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/10023.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Dias, Mónica Sofia Rodrigues. “Can advergames boost children’s healthier eating habits?: A comparison between healthy and non-healthy food.” 2011. Web. 08 Mar 2021.

Vancouver:

Dias MSR. Can advergames boost children’s healthier eating habits?: A comparison between healthy and non-healthy food. [Internet] [Thesis]. Universidade Nova; 2011. [cited 2021 Mar 08]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/10023.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Dias MSR. Can advergames boost children’s healthier eating habits?: A comparison between healthy and non-healthy food. [Thesis]. Universidade Nova; 2011. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/10023

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

7. Machado, Lúcia de Jesus Candeias. Aplicação de Advergames no Contexto Empresarial.

Degree: 2014, Instituto Politécnico do Porto

URL: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/6011

►

No mundo da publicidade existem diferentes formas de publicitar marcas/produtos, as formas mencionadas como tradicionais são os anúncios televisivos e radiofónicos, os outdoors junto a… (more)

▼

No mundo da publicidade existem diferentes formas de publicitar marcas/produtos, as formas mencionadas como tradicionais são os anúncios televisivos e radiofónicos, os outdoors junto a autoestradas e meios mais movimentados, meios de comunicação impressos, entre outros. Com a evolução e o crescimento da Internet, surgiram novas possibilidades de publicidade e marketing, direcionadas principalmente aos jovens, pois são que mais utiliza a Internet. Um dos usos principais da Internet é o entretenimento, existindo diversos sites com esse propósito. No entanto existem jogos, designados sérios, com o objetivo não só de entreter mas também de transmitir uma mensagem. Nesta dissertação falamos concretamente de jogos direcionados para a publicidade, os chamados Advergames. Estes jogos permitem associar o divertimento à publicidade, permitindo criar uma relação entre a marca e o seu possível consumidor. Nesta tese pretende-se estudar a forma como os jogos poderão ser uma boa forma de auxílio no ramo do marketing de uma marca/produto. Para isso foi desenvolvido um jogo com o objetivo de recolher dados que comprovassem (ou não) o impacto sobre os jogadores da mensagem transmitida por uma marca/produto através desse jogo. Após o estudo foi possível perceber, que a maioria de utilizadores receberam a mensagem transmitida, reconhecendo vários elementos relacionados com a marca distribuídos ao longo de todo o cenário de jogo.

In the advertising world there are different ways to promote brands/products. The traditional ways are the TV and radio advertisements, the outdoors along freeways, printed ads, among others. But with the evolution and growth of the Internet, new possibilities for advertising and marketing emerged, innovating what existed before, targeted to young people who are the main users of the Internet. One of the main uses of the Internet is entertainment, with a variety of websites dedicated to that theme. However there are games that are considered more serious, as they have the purpose of entertain but also to convey a message. The subject of this dissertation is the games used in advertising, the Advergames. These games allow us to merge entertainment and advertisement to create a relationship between brand and the consumer. The purpose of this thesis is to study the way these games can be a good supporting material in the marketing of a brand/product. To achieve that, a game was developed to collect data to confirm or deny the impact that this type of games has on the players, whether they understood the message conveyed in the game about the brand/product. After the study the conclusion was that most of the players received the message, recognizing several elements related to the brand that were scattered in the game set.

Advisors/Committee Members: Carvalho, Carlos Vaz de.

Subjects/Keywords: Advergames; Jogos; Formas de marketing; Games; Forms of marketing

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Machado, L. d. J. C. (2014). Aplicação de Advergames no Contexto Empresarial. (Thesis). Instituto Politécnico do Porto. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/6011

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Machado, Lúcia de Jesus Candeias. “Aplicação de Advergames no Contexto Empresarial.” 2014. Thesis, Instituto Politécnico do Porto. Accessed March 08, 2021. http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/6011.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Machado, Lúcia de Jesus Candeias. “Aplicação de Advergames no Contexto Empresarial.” 2014. Web. 08 Mar 2021.

Vancouver:

Machado LdJC. Aplicação de Advergames no Contexto Empresarial. [Internet] [Thesis]. Instituto Politécnico do Porto; 2014. [cited 2021 Mar 08]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/6011.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Machado LdJC. Aplicação de Advergames no Contexto Empresarial. [Thesis]. Instituto Politécnico do Porto; 2014. Available from: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/6011

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

8. Bastos, Alexandre Manuel Martins. Impacto de Advergames no Marketing Empresarial.

Degree: 2017, Instituto Politécnico do Porto

URL: https://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/11320

►

Vivemos numa época em que os conteúdos digitais estão sempre presentes, quer através de computadores pessoais, quer através de smartphones ou tablets. As empresas, que… (more)

▼

Vivemos numa época em que os conteúdos digitais estão sempre presentes, quer através de computadores pessoais, quer através de smartphones ou tablets. As empresas, que há uns anos publicitavam exclusivamente os seus produtos e serviços através da televisão, rádio e imprensa começaram, nos últimos tempos, a aperceber-se que deviam apostar igualmente no mercado publicitário digital como forma de chegar ao seu cliente. Um dos mecanismos digitais para fazer chegar as mensagens publicitárias aos seus clientes são os jogos sérios, mais concretamente os jogos que têm como objetivo o Marketing e a Publicidade, os advergames. Pretende-se assim comprovar, com este estudo, qual o impacto dos advergames no Marketing Empresarial. Para isso, foi concebido, desenvolvido e disponibilizado um advergame. Nele foi publicitada uma marca e, no final do período de experimentação do jogo, foi avaliado se essa marca foi retida pelos jogadores. Também foram identificadas, através de um questionário e de um log de utilização, as forças e as fraquezas do jogo, bem como as estratégias de melhoria para o tornar mais eficiente e adequado às necessidades dos jogadores. No final do trabalho foi possível concluir que efetivamente existe retenção da mensagem publicitária nos jogadores de um advergame, sendo este tipo de jogos uma boa solução para o marketing empresarial digital.

We live in a time where digital content is always present, whether through personal computers or through smartphones or tablets. Companies have been advertising their products and services, for several years, through television, radio and the press. They have recently begun to realize that they should also bet on the digital advertising market as a way to reach their customers. One of the digital mechanisms to get the advertising messages to clients consists in the use of serious games, more specifically games having Marketing and Advertising as objective, also known as advergames. The purpose of this study is to assess the impact of advergames on Business Marketing. For this purpose, an advergame was designed, developed and made publicly available. A brand was publicized in it and, at the end of the trial period of the game, an evaluation was made to determine if that brand was retained by the players. Through a questionnaire and a usage log, the strengths and weaknesses of the game were identified, as well as the improvement strategies to make it more efficient and adapted to the needs of the players. With this study it was possible to conclude that there is effectively a retention of the advertising message in the players of an advergame, being this type of games a good solution for the digital business marketing.

Advisors/Committee Members: Carvalho, Carlos Miguel Miranda Vaz de.

Subjects/Keywords: Marketing; Publicidade; Jogos; Advergames; Advertising; Games; Sistemas Gráficos e Multimédia

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Bastos, A. M. M. (2017). Impacto de Advergames no Marketing Empresarial. (Thesis). Instituto Politécnico do Porto. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/11320

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Bastos, Alexandre Manuel Martins. “Impacto de Advergames no Marketing Empresarial.” 2017. Thesis, Instituto Politécnico do Porto. Accessed March 08, 2021. https://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/11320.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Bastos, Alexandre Manuel Martins. “Impacto de Advergames no Marketing Empresarial.” 2017. Web. 08 Mar 2021.

Vancouver:

Bastos AMM. Impacto de Advergames no Marketing Empresarial. [Internet] [Thesis]. Instituto Politécnico do Porto; 2017. [cited 2021 Mar 08]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/11320.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bastos AMM. Impacto de Advergames no Marketing Empresarial. [Thesis]. Instituto Politécnico do Porto; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/11320

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Southern California

9. Licha-López, Verónica. The branding game: a study on advergames, a successful way to connect with today's gamified audience.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

URL: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/562791/rec/6475

► This paper examines a series of games created by brands and attempts to identify key aspects that a brand could consider when creating its own… (more)

Subjects/Keywords: advergames; Chipotle; 76 Gas; Progressive Insurance; Domino'; s Pizza

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Licha-López, V. (2015). The branding game: a study on advergames, a successful way to connect with today's gamified audience. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/562791/rec/6475

Chicago Manual of Style (16^th Edition):

Licha-López, Verónica. “The branding game: a study on advergames, a successful way to connect with today's gamified audience.” 2015. Masters Thesis, University of Southern California. Accessed March 08, 2021. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/562791/rec/6475.

MLA Handbook (7^th Edition):

Licha-López, Verónica. “The branding game: a study on advergames, a successful way to connect with today's gamified audience.” 2015. Web. 08 Mar 2021.

Vancouver:

Licha-López V. The branding game: a study on advergames, a successful way to connect with today's gamified audience. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2021 Mar 08]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/562791/rec/6475.

Council of Science Editors:

Licha-López V. The branding game: a study on advergames, a successful way to connect with today's gamified audience. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/562791/rec/6475

Universidade Nova

10. Martins, Diogo. A roadmap to designing advergames.

Degree: 2017, Universidade Nova

URL: https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/22440

► This paper looks into ways to design advergames and tries to incorporate memories into them. To assess it, two experimental groups were created: one watched… (more)

Subjects/Keywords: Advergames; Memories; Willingness to buy; Videogames.; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Martins, D. (2017). A roadmap to designing advergames. (Thesis). Universidade Nova. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/22440

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Martins, Diogo. “A roadmap to designing advergames.” 2017. Thesis, Universidade Nova. Accessed March 08, 2021. https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/22440.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Martins, Diogo. “A roadmap to designing advergames.” 2017. Web. 08 Mar 2021.

Vancouver:

Martins D. A roadmap to designing advergames. [Internet] [Thesis]. Universidade Nova; 2017. [cited 2021 Mar 08]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/22440.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Martins D. A roadmap to designing advergames. [Thesis]. Universidade Nova; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/22440

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

11. Duarte, Ana Filipa Trindade. Adopção da In-Game Advertising em Portugal.

Degree: 2010, RCAAP

URL: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/1958

►

Mestrado em Marketing

A comunicação e publicidade de marcas e produtos são alvos de constantes alterações ao longo do tempo. Não só as formas de… (more)

▼

Mestrado em Marketing

A comunicação e publicidade de marcas e produtos são alvos de constantes alterações ao longo do tempo. Não só as formas de publicitar como os públicos se desenvolvem, sofisticam e atentam a novos métodos utilizados para comunicar marcas e produtos, como também as empresas e detentoras de uma marca procuram acompanhar o desenvolvimento dos mercados e dos públicos. Esta constante evolução traz consigo a procura de meios diversificados para transmissão de mensagens de uma forma relevante para os públicos e que não prejudique de alguma forma a core communication das marcas. Numa tentativa de diversificação e para evitar que os receptores das mensagens se sintam invadidos no seu espaço, as marcas procuram os meios adequados para cada momento de desenvolvimento da marca e do produto e para cada público-alvo. A publicidade em videojogos – in-game advertising – é uma das formas de comunicação que tem vindo a ser desenvolvida nos últimos anos, sobretudo a partir do final dos anos 90, como um dos métodos de procura de meios de comunicação alternativos. Dirigida a uma geração mais jovem e um público de jovens adultos, esta forma de comunicação procura integrar as marcas e/ou produtos num ambiente virtual de um jogo. Seja inserida em conjunto com outras marcas ou num jogo dedicado apenas a uma marca – advergame –, a publicidade em videojogos apresenta um potencial de crescimento sendo, também por isso, uma área na qual deve ser realizada pesquisa para identificação de vantagens para os anunciantes e comprovação de eficácia junto dos consumidores. O nosso estudo visa identificar o estádio de desenvolvimento da utilização da técnica de in-game advertising por parte dos grandes anunciantes nas suas filiais em Portugal. Para além disso, procurámos identificar as vantagens da técnica na comunicação das marcas e produtos. Para atingir os objectivos, foram realizadas nove entrevistas em profundidade a alguns dos maiores anunciantes. Pela análise dos resultados, identificam-se diferentes níveis de adopção da in-game advertising, nomeadamente que algumas filiais já recorrem à prática, outras ainda não detêm conhecimento suficiente para integração da mesma nas suas campanhas. Foi possível concluirque, embora a técnica de publicidade in-game ainda não seja algo em que se invista fortemente em Portugal, as marcas têm vindo a incrementar os seus investimentos no canal online e a inserção de marcas e/ou produtos em videojogos é algo que algumas filiais em Portugal têm vindo a considerar.

Communication and advertising for brands and products are in constant motion. Not only do the way companies advertise and the audiences evolve and are looking out for new methods to communicate brands and products, but the companies behind a brand also try to walk side by side with the development of markets and audiences. This constant evolution makes companies search for diversified ways to pass the message to the audience in a relevant way, without jeopardizing the core communication for the brands. In an attempt to diversify…

Advisors/Committee Members: Faria, Hugo.

Subjects/Keywords: in-game advertising; Advergames; marketing; publicidade em videojogos; Advertising in video games; Advertising

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Duarte, A. F. T. (2010). Adopção da In-Game Advertising em Portugal. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/1958

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Duarte, Ana Filipa Trindade. “Adopção da In-Game Advertising em Portugal.” 2010. Thesis, RCAAP. Accessed March 08, 2021. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/1958.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Duarte, Ana Filipa Trindade. “Adopção da In-Game Advertising em Portugal.” 2010. Web. 08 Mar 2021.

Vancouver:

Duarte AFT. Adopção da In-Game Advertising em Portugal. [Internet] [Thesis]. RCAAP; 2010. [cited 2021 Mar 08]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/1958.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Duarte AFT. Adopção da In-Game Advertising em Portugal. [Thesis]. RCAAP; 2010. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/1958

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Universidade Nova

12. Alves, Ana. Corporate social responsability in advergames: Adjusting communication to the kids of today.

Degree: 2016, Universidade Nova

URL: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/17195

►

Field lab: Consumer insights

This research aims to understand the impact of Corporate Social Responsibility (CSR) initiatives, in particular on the topic of environment, through… (more)

Subjects/Keywords: Corporate social responsibility (CSR); Advergames; Children; Environment; Brand familiarity; Cause-brand fit; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Alves, A. (2016). Corporate social responsability in advergames: Adjusting communication to the kids of today. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/17195

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Alves, Ana. “Corporate social responsability in advergames: Adjusting communication to the kids of today.” 2016. Thesis, Universidade Nova. Accessed March 08, 2021. http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/17195.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Alves, Ana. “Corporate social responsability in advergames: Adjusting communication to the kids of today.” 2016. Web. 08 Mar 2021.

Vancouver:

Alves A. Corporate social responsability in advergames: Adjusting communication to the kids of today. [Internet] [Thesis]. Universidade Nova; 2016. [cited 2021 Mar 08]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/17195.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Alves A. Corporate social responsability in advergames: Adjusting communication to the kids of today. [Thesis]. Universidade Nova; 2016. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/17195

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Tennessee – Knoxville

13. Evans, Nathan Joseph. An examination of parental attitudes toward children's advergaming: A parental socialization perspective.

Degree: MS, Communication and Information, 2010, University of Tennessee – Knoxville

URL: https://trace.tennessee.edu/utk_gradthes/705

► Every passing year is witness to increases in Internet use among younger populations. The amount of time spent online among children ages two to 11… (more)

Subjects/Keywords: parental socialization; advergames; Mass Communication; Public Relations and Advertising

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Evans, N. J. (2010). An examination of parental attitudes toward children's advergaming: A parental socialization perspective. (Thesis). University of Tennessee – Knoxville. Retrieved from https://trace.tennessee.edu/utk_gradthes/705

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Evans, Nathan Joseph. “An examination of parental attitudes toward children's advergaming: A parental socialization perspective.” 2010. Thesis, University of Tennessee – Knoxville. Accessed March 08, 2021. https://trace.tennessee.edu/utk_gradthes/705.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Evans, Nathan Joseph. “An examination of parental attitudes toward children's advergaming: A parental socialization perspective.” 2010. Web. 08 Mar 2021.

Vancouver:

Evans NJ. An examination of parental attitudes toward children's advergaming: A parental socialization perspective. [Internet] [Thesis]. University of Tennessee – Knoxville; 2010. [cited 2021 Mar 08]. Available from: https://trace.tennessee.edu/utk_gradthes/705.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Evans NJ. An examination of parental attitudes toward children's advergaming: A parental socialization perspective. [Thesis]. University of Tennessee – Knoxville; 2010. Available from: https://trace.tennessee.edu/utk_gradthes/705

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Texas – Austin

14. Netto, José Jorge Paes Peixoto. Now it looks cool : the effects of brand customization on game players’ processing of brands embedded in advergames.

Degree: MA, Advertising, 2010, University of Texas – Austin

URL: http://hdl.handle.net/2152/ETD-UT-2010-12-2293

► This study examines brand customization in advergames and its effects on brand memory, game enjoyment, and attitudes gamers form toward the embedded brand. This study… (more)

Subjects/Keywords: Advergames; Brand customization; Brand memory; Game enjoyment; Attitudes

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Netto, J. J. P. P. (2010). Now it looks cool : the effects of brand customization on game players’ processing of brands embedded in advergames. (Masters Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/ETD-UT-2010-12-2293

Chicago Manual of Style (16^th Edition):

Netto, José Jorge Paes Peixoto. “Now it looks cool : the effects of brand customization on game players’ processing of brands embedded in advergames.” 2010. Masters Thesis, University of Texas – Austin. Accessed March 08, 2021. http://hdl.handle.net/2152/ETD-UT-2010-12-2293.

MLA Handbook (7^th Edition):

Netto, José Jorge Paes Peixoto. “Now it looks cool : the effects of brand customization on game players’ processing of brands embedded in advergames.” 2010. Web. 08 Mar 2021.

Vancouver:

Netto JJPP. Now it looks cool : the effects of brand customization on game players’ processing of brands embedded in advergames. [Internet] [Masters thesis]. University of Texas – Austin; 2010. [cited 2021 Mar 08]. Available from: http://hdl.handle.net/2152/ETD-UT-2010-12-2293.

Council of Science Editors:

Netto JJPP. Now it looks cool : the effects of brand customization on game players’ processing of brands embedded in advergames. [Masters Thesis]. University of Texas – Austin; 2010. Available from: http://hdl.handle.net/2152/ETD-UT-2010-12-2293

Queensland University of Technology

15. Kuhn, Kerri-Ann. The impact of brand and product placements in electronic games.

Degree: 2008, Queensland University of Technology

URL: https://eprints.qut.edu.au/36375/

► In an environment where it has become increasingly difficult to attract consumer attention, marketers have begun to explore alternative forms of marketing communication. One such… (more)

▼ In an environment where it has become increasingly difficult to attract consumer attention, marketers have begun to explore alternative forms of marketing communication. One such form that has emerged is product placement, which has more recently appeared in electronic games. Given changes in media consumption and the growth of the games industry, it is not surprising that games are being exploited as a medium for promotional content. Other market developments are also facilitating and encouraging their use, in terms of both the insertion of brand messages into video games and the creation of brand-centred environments, labelled ‘advergames’. However, while there is much speculation concerning the beneficial outcomes for marketers, there remains a lack of academic work in this area and little empirical evidence of the actual effects of this form of promotion on game players. Only a handful of studies are evident in the literature, which have explored the influence of game placements on consumers. The majority have studied their effect on brand awareness, largely demonstrating that players can recall placed brands. Further, most research conducted to date has focused on computer and online games, but consoles represent the dominant platform for play (Taub, 2004). Finally, advergames have largely been neglected, particularly those in a console format. Widening the gap in the literature is the fact that insufficient academic attention has been given to product placement as a marketing communication strategy overall, and to games in general. The unique nature of the strategy also makes it difficult to apply existing literature to this context. To address a significant need for information in both the academic and business domains, the current research investigates the effects of brand and product placements in video games and advergames on consumer attitude to the brand and corporate image. It was conducted in two stages. Stage one represents a pilot study. It explored the effects of use simulated and peripheral placements in video games on players’ and observers’ attitudinal responses, and whether these are influenced by involvement with a product category or skill level in the game. The ability of gamers to recall placed brands was also examined. A laboratory experiment was employed with a small sample of sixty adult subjects drawn from an Australian east-coast university, some of who were exposed to a console video game on a television set. The major finding of study one is that placements in a video game have no effect on gamers’ attitudes, but they are recalled. For stage two of the research, a field experiment was conducted with a large, random sample of 350 student respondents to investigate the effects on players of brand and product placements in handheld video games and advergames. The constructs of brand attitude and corporate image were again tested, along with several potential confounds. Consistent with the pilot, the results demonstrate that product placement in…

Subjects/Keywords: advertising brand name products; product placement in mass media; electronic games; electronic games; video games; advergames; product/brand placement; marketing communications; consumer behaviour; thesis; doctoral

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Kuhn, K. (2008). The impact of brand and product placements in electronic games. (Thesis). Queensland University of Technology. Retrieved from https://eprints.qut.edu.au/36375/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Kuhn, Kerri-Ann. “The impact of brand and product placements in electronic games.” 2008. Thesis, Queensland University of Technology. Accessed March 08, 2021. https://eprints.qut.edu.au/36375/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Kuhn, Kerri-Ann. “The impact of brand and product placements in electronic games.” 2008. Web. 08 Mar 2021.

Vancouver:

Kuhn K. The impact of brand and product placements in electronic games. [Internet] [Thesis]. Queensland University of Technology; 2008. [cited 2021 Mar 08]. Available from: https://eprints.qut.edu.au/36375/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kuhn K. The impact of brand and product placements in electronic games. [Thesis]. Queensland University of Technology; 2008. Available from: https://eprints.qut.edu.au/36375/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

16. Shliapnikov, Maksym. The use of advergames in creating online consumer engagement : A case study of LEGO.

Degree: Halmstad University, 2014, Halmstad University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25818

► The title of the study is “The use of advergames in creating online consumer engagement. A casestudy of LEGO.” In this study the concept… (more)

▼ The title of the study is “The use of advergames in creating online consumer engagement. A casestudy of LEGO.” In this study the concept of using advergames in creation of online consumerengagement will be explored. In order to narrow the scope of the study two research questionswere established: What are the elements of advergames that drive online consumer engagement?;How are advergames currently used by the market leading company in its marketing campaignsin order to create online consumer engagement? The outcome of the research can help deepenthe current knowledge of scholars and practitioners in their communication and brand buildingevolving advergames and the creation of customer engagement in this area.In order to gain more knowledge of online consumer engagement and advergames, numerousliterary sources were used such as: papers, articles, books, and annual reports of LEGO. Thecollected data is supported by a vary of interviews with employees of LEGO from differentdepartments.After analysis of the collected data and linking it to the theoretical framework numerousconclusions can be drawn to answer the initial research questions. First, the attributes thatstimulate advergames in creating online consumer engagement are the Unique SellingProposition (technical features such as: the technical platform, game type, dimensions, genre,prominence of advertising and congruity of brand and game) and the Emotional SellingProposition (representation elements such as audiovisual style, narration, procedural rhetoric).Currently, LEGO integrates digital games in their integrated marketing approach, linking themtightly connected to certain real life products. On the other hand, the importance of advergamesis growing as the study has identified that more and more company’s target customers (children)are moving towards digital entertainment specifically related to mobile technologies. For this, thecompany tries to create engagement and awareness by using advergames. The company tries toreach the light user group through storytelling and the middle to heavy user group throughadvanced technical elements of the games.The limitations of the study is in particular the fact that the cases were taken from one company,one product market and one target consumer group means that the results of the study should beconsidered carefully when applying for other companies, product markets and consumer groups.Secondly, the qualitative method of research means that it is heavily dependent on the individualskills of the researchers and more easily influenced by the researchers’ personal biases andpeculiarity.

Subjects/Keywords: Advergames; Online consumer engagement; Case study; Integrated marketing campaign

…3 Image 2 Adapted customer engagement model for advergames… …Advergames are thought to be particularly effective with children as they have been shown to be… …popularity of advergames among children and teenagers qualifies them as a main target audience for… …games(Gurău, 2008). Advergames can be broadly defined as the use of gaming… …demonstrative methods. The need for these new online tools such as advergames is a result from the…

12 more images…

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Shliapnikov, M. (2014). The use of advergames in creating online consumer engagement : A case study of LEGO. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25818

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Shliapnikov, Maksym. “The use of advergames in creating online consumer engagement : A case study of LEGO.” 2014. Thesis, Halmstad University. Accessed March 08, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25818.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Shliapnikov, Maksym. “The use of advergames in creating online consumer engagement : A case study of LEGO.” 2014. Web. 08 Mar 2021.

Vancouver:

Shliapnikov M. The use of advergames in creating online consumer engagement : A case study of LEGO. [Internet] [Thesis]. Halmstad University; 2014. [cited 2021 Mar 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25818.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Shliapnikov M. The use of advergames in creating online consumer engagement : A case study of LEGO. [Thesis]. Halmstad University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25818

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Louisiana State University

17. Lewis, Ben. Measuring player perceptions of advertising in online games.

Degree: MMC, Mass Communication, 2006, Louisiana State University

URL: etd-11162006-101838 ; https://digitalcommons.lsu.edu/gradschool_theses/793

► An experiment with 100 participants aged 18-24 was conducted to measure the effects of advertising in an online role-playing computer game on perceived interactivity and… (more)

Subjects/Keywords: contextual advertising; computer games; video games; advergames; advergaming; MMORPG; marketing; virtual worlds; second life; perceived interactivty; product placement

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lewis, B. (2006). Measuring player perceptions of advertising in online games. (Masters Thesis). Louisiana State University. Retrieved from etd-11162006-101838 ; https://digitalcommons.lsu.edu/gradschool_theses/793

Chicago Manual of Style (16^th Edition):

Lewis, Ben. “Measuring player perceptions of advertising in online games.” 2006. Masters Thesis, Louisiana State University. Accessed March 08, 2021. etd-11162006-101838 ; https://digitalcommons.lsu.edu/gradschool_theses/793.

MLA Handbook (7^th Edition):

Lewis, Ben. “Measuring player perceptions of advertising in online games.” 2006. Web. 08 Mar 2021.

Vancouver:

Lewis B. Measuring player perceptions of advertising in online games. [Internet] [Masters thesis]. Louisiana State University; 2006. [cited 2021 Mar 08]. Available from: etd-11162006-101838 ; https://digitalcommons.lsu.edu/gradschool_theses/793.

Council of Science Editors:

Lewis B. Measuring player perceptions of advertising in online games. [Masters Thesis]. Louisiana State University; 2006. Available from: etd-11162006-101838 ; https://digitalcommons.lsu.edu/gradschool_theses/793

18. Evans, Nathaniel Joseph. Activating Parents’ Persuasion Knowledge in Children’s Advergames: Testing the Effects of Advertising Disclosures and Cognitive Load.

Degree: 2013, University of Tennessee – Knoxville

URL: https://trace.tennessee.edu/utk_graddiss/2421

► This study focused on parents of children between the ages of 7 to 11 and their ability to recognize and understand a children’s advergame as… (more)

Subjects/Keywords: Advergames; Parents; Persuasion Knowledge; Cognitive Load; Dual Modality; Disclosures; Advertising and Promotion Management; Communication Technology and New Media; Mass Communication; Other Psychology; Public Relations and Advertising

…3. Hierarchical Regression on Negative Perceptions of Advergames �� ..64 vi LIST OF… …Perceptions of Advergames �� …55 Figure 13. One-Way ANOVA for Negative Perceptions of… …Advergames CL subgroup �� ..55 Figure 14. One-Way ANOVA for CL quartiles �� …...56… …continuum. Relatively newer online advertising formats like advergames, which are “custom-made… …2007, p. 6) belong firmly on the interactivity portion of the continuum. Advergames are…

10 more images…

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Evans, N. J. (2013). Activating Parents’ Persuasion Knowledge in Children’s Advergames: Testing the Effects of Advertising Disclosures and Cognitive Load. (Doctoral Dissertation). University of Tennessee – Knoxville. Retrieved from https://trace.tennessee.edu/utk_graddiss/2421

Chicago Manual of Style (16^th Edition):

Evans, Nathaniel Joseph. “Activating Parents’ Persuasion Knowledge in Children’s Advergames: Testing the Effects of Advertising Disclosures and Cognitive Load.” 2013. Doctoral Dissertation, University of Tennessee – Knoxville. Accessed March 08, 2021. https://trace.tennessee.edu/utk_graddiss/2421.

MLA Handbook (7^th Edition):

Evans, Nathaniel Joseph. “Activating Parents’ Persuasion Knowledge in Children’s Advergames: Testing the Effects of Advertising Disclosures and Cognitive Load.” 2013. Web. 08 Mar 2021.

Vancouver:

Evans NJ. Activating Parents’ Persuasion Knowledge in Children’s Advergames: Testing the Effects of Advertising Disclosures and Cognitive Load. [Internet] [Doctoral dissertation]. University of Tennessee – Knoxville; 2013. [cited 2021 Mar 08]. Available from: https://trace.tennessee.edu/utk_graddiss/2421.

Council of Science Editors:

Evans NJ. Activating Parents’ Persuasion Knowledge in Children’s Advergames: Testing the Effects of Advertising Disclosures and Cognitive Load. [Doctoral Dissertation]. University of Tennessee – Knoxville; 2013. Available from: https://trace.tennessee.edu/utk_graddiss/2421

		in
And / Or
		in
And / Or
		in
And / Or
		in

Open Access Theses and Dissertations