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You searched for subject:( value of brand). Showing records 1 – 30 of 244747 total matches.

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1. Aragão, António Trigueiros de. Implementação de um sistema de avaliação de marcas.

Degree: 2011, RCAAP

Mestrado em Marketing

Desde meados do século passado que a empresa ABC® opera no mercado nacional na área da prestação de serviços de Propriedade Industrial.… (more)

Subjects/Keywords: Marca; Brand equity; Brand value; Avaliação de marca; Valor de marca; Brand; Brand equity; Brand value; Evaluation of a brand; Brand value

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Aragão, A. T. d. (2011). Implementação de um sistema de avaliação de marcas. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/4349

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Aragão, António Trigueiros de. “Implementação de um sistema de avaliação de marcas.” 2011. Thesis, RCAAP. Accessed December 08, 2019. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/4349.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Aragão, António Trigueiros de. “Implementação de um sistema de avaliação de marcas.” 2011. Web. 08 Dec 2019.

Vancouver:

Aragão ATd. Implementação de um sistema de avaliação de marcas. [Internet] [Thesis]. RCAAP; 2011. [cited 2019 Dec 08]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/4349.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Aragão ATd. Implementação de um sistema de avaliação de marcas. [Thesis]. RCAAP; 2011. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/4349

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

2. Östergren, Amanda Johnsson. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success.

Degree: Marketing, 2019, Linnaeus University

  Branding is an influential aspect a company can have to gain the attention of their customers. It is often said that, “Your brand is… (more)

Subjects/Keywords: Brand; Brand Identity; Brand Image; Brand Personality; Brand Perception; Brand Strategy; Brand Value; Brand Equity; User Image; Consumers; Factors of Success; Influence; Social Network; Social Media; Students.; Business Administration; Företagsekonomi

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APA (6th Edition):

Östergren, A. J. (2019). Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-88877

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Östergren, Amanda Johnsson. “Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success.” 2019. Thesis, Linnaeus University. Accessed December 08, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-88877.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Östergren, Amanda Johnsson. “Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success.” 2019. Web. 08 Dec 2019.

Vancouver:

Östergren AJ. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success. [Internet] [Thesis]. Linnaeus University; 2019. [cited 2019 Dec 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-88877.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Östergren AJ. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success. [Thesis]. Linnaeus University; 2019. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-88877

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

3. Melin, Carolin. Gefle IF - myten om humlan som inte kan flyga.

Degree: Business and Economic Studies, 2010, University of Gävle

Syftet med uppsatsen är att ta reda på mer om Gefle IF fotbollsförenings värden och undersöka hur dessa på ett bättre sätt skulle kunna… (more)

Subjects/Keywords: Brand; creation of value; brand equity; core value; brand identity; Varumärke; värdeskapare; varumärkeskapital; kärnvärde; märkesidentitet; Business studies; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Melin, C. (2010). Gefle IF - myten om humlan som inte kan flyga. (Thesis). University of Gävle. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-7048

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Melin, Carolin. “Gefle IF - myten om humlan som inte kan flyga.” 2010. Thesis, University of Gävle. Accessed December 08, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-7048.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Melin, Carolin. “Gefle IF - myten om humlan som inte kan flyga.” 2010. Web. 08 Dec 2019.

Vancouver:

Melin C. Gefle IF - myten om humlan som inte kan flyga. [Internet] [Thesis]. University of Gävle; 2010. [cited 2019 Dec 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-7048.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Melin C. Gefle IF - myten om humlan som inte kan flyga. [Thesis]. University of Gävle; 2010. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-7048

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

4. Kuo, Po-chih. none.

Degree: Master, Business Management, 2008, NSYSU

 Interbrand consulting group started a co-investigation with Business Week since 2001. They announced a top 100 brand list which consists of brands possess greatest brand(more)

Subjects/Keywords: brand value; brand; brand valuation; performance

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APA (6th Edition):

Kuo, P. (2008). none. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0817108-160301

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kuo, Po-chih. “none.” 2008. Thesis, NSYSU. Accessed December 08, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0817108-160301.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kuo, Po-chih. “none.” 2008. Web. 08 Dec 2019.

Vancouver:

Kuo P. none. [Internet] [Thesis]. NSYSU; 2008. [cited 2019 Dec 08]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0817108-160301.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kuo P. none. [Thesis]. NSYSU; 2008. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0817108-160301

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


North-West University

5. Schoeman, Wilhelmus Hendrikus. Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman.

Degree: 2012, North-West University

 Branding and consciously aiming for a certain brand identity has been practised for over four centuries. Irrespective of whether it is a business to consumer… (more)

Subjects/Keywords: Brand(s); branding; brand equity; brand value

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Schoeman, W. H. (2012). Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman. (Thesis). North-West University. Retrieved from http://hdl.handle.net/10394/9831

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Schoeman, Wilhelmus Hendrikus. “Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman. ” 2012. Thesis, North-West University. Accessed December 08, 2019. http://hdl.handle.net/10394/9831.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Schoeman, Wilhelmus Hendrikus. “Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman. ” 2012. Web. 08 Dec 2019.

Vancouver:

Schoeman WH. Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman. [Internet] [Thesis]. North-West University; 2012. [cited 2019 Dec 08]. Available from: http://hdl.handle.net/10394/9831.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Schoeman WH. Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman. [Thesis]. North-West University; 2012. Available from: http://hdl.handle.net/10394/9831

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

6. Komujuni, Ernest. Hur arbetar charterföretagen för att stärka sitt varumärke?.

Degree: Business Administration and Economics, 2008, University of Gävle

Syfte: Syftet med denna uppsats är att undersöka och utreda hur tjänsteföretag inom charterbranschen arbetar för att stärka sitt varumärke, samt att utreda hur… (more)

Subjects/Keywords: Brand equity; core value of services; brand identity; positioning; market communication; internal brand loyalty; associations; Business studies; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Komujuni, E. (2008). Hur arbetar charterföretagen för att stärka sitt varumärke?. (Thesis). University of Gävle. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-570

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Komujuni, Ernest. “Hur arbetar charterföretagen för att stärka sitt varumärke?.” 2008. Thesis, University of Gävle. Accessed December 08, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-570.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Komujuni, Ernest. “Hur arbetar charterföretagen för att stärka sitt varumärke?.” 2008. Web. 08 Dec 2019.

Vancouver:

Komujuni E. Hur arbetar charterföretagen för att stärka sitt varumärke?. [Internet] [Thesis]. University of Gävle; 2008. [cited 2019 Dec 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-570.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Komujuni E. Hur arbetar charterföretagen för att stärka sitt varumärke?. [Thesis]. University of Gävle; 2008. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-570

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

7. Ameer, Irfan; Javanmashmool, Maryam. Brand Value Creation Through Stakeholders.

Degree: 2010, , School of Management

In this modern era of marketing, brand management is the widely discussed topic and has proved its importance in the 21st century. In the… (more)

Subjects/Keywords: brand value creation; stakeholders role in brand value; new branding techniques; PSO; stakeholders brand value model; richard jones model; power of stakeholders

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ameer, Irfan; Javanmashmool, M. (2010). Brand Value Creation Through Stakeholders. (Thesis). , School of Management. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:bth-5026

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ameer, Irfan; Javanmashmool, Maryam. “Brand Value Creation Through Stakeholders.” 2010. Thesis, , School of Management. Accessed December 08, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-5026.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ameer, Irfan; Javanmashmool, Maryam. “Brand Value Creation Through Stakeholders.” 2010. Web. 08 Dec 2019.

Vancouver:

Ameer, Irfan; Javanmashmool M. Brand Value Creation Through Stakeholders. [Internet] [Thesis]. , School of Management; 2010. [cited 2019 Dec 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:bth-5026.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ameer, Irfan; Javanmashmool M. Brand Value Creation Through Stakeholders. [Thesis]. , School of Management; 2010. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:bth-5026

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Jönköping University

8. Elin, Norell. Consumer Perception of the Value of Brand Heritage.

Degree: 2017, Jönköping University

Brand heritage and consumer perceived value are two concepts which separately have received a growing interest among academics for quite some time. However both… (more)

Subjects/Keywords: Brand Heritage; Consumer Perceived Value; Consumer Perceived Value of Brand Heritage; Luxury fashion brands.; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Elin, N. (2017). Consumer Perception of the Value of Brand Heritage. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35652

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Elin, Norell. “Consumer Perception of the Value of Brand Heritage.” 2017. Thesis, Jönköping University. Accessed December 08, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35652.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Elin, Norell. “Consumer Perception of the Value of Brand Heritage.” 2017. Web. 08 Dec 2019.

Vancouver:

Elin N. Consumer Perception of the Value of Brand Heritage. [Internet] [Thesis]. Jönköping University; 2017. [cited 2019 Dec 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35652.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Elin N. Consumer Perception of the Value of Brand Heritage. [Thesis]. Jönköping University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35652

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Univerzitet u Beogradu

9. Mandarić, Marija, 1976-. Strategijski brend menadžment kao faktor konkurentnosti kompanija.

Degree: Ekonomski fakultet, 2014, Univerzitet u Beogradu

Društvene nauke - Menadžment / Social sciences - Management

Intenzivna konkurencija na tržištu i promenljivi uslovi poslovanja navode kompanije da kontinuirano tragaju za novim izvorima… (more)

Subjects/Keywords: strategic brand management; brand strategy; brand strategy; brand value; globalization; competitiveness

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APA (6th Edition):

Mandarić, Marija, 1. (2014). Strategijski brend menadžment kao faktor konkurentnosti kompanija. (Thesis). Univerzitet u Beogradu. Retrieved from https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mandarić, Marija, 1976-. “Strategijski brend menadžment kao faktor konkurentnosti kompanija.” 2014. Thesis, Univerzitet u Beogradu. Accessed December 08, 2019. https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mandarić, Marija, 1976-. “Strategijski brend menadžment kao faktor konkurentnosti kompanija.” 2014. Web. 08 Dec 2019.

Vancouver:

Mandarić, Marija 1. Strategijski brend menadžment kao faktor konkurentnosti kompanija. [Internet] [Thesis]. Univerzitet u Beogradu; 2014. [cited 2019 Dec 08]. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mandarić, Marija 1. Strategijski brend menadžment kao faktor konkurentnosti kompanija. [Thesis]. Univerzitet u Beogradu; 2014. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Exeter

10. Pongsakornrungsilp, Siwarit. Value co-creation process : reconciling S-D logic of marketing and consumer culture theory within the co-consuming group.

Degree: PhD, 2010, University of Exeter

 The purpose of this dissertation is to demonstrate how individual consumers negotiate in the collective community in order to co-create value. By making use of… (more)

Subjects/Keywords: 381; Value creation : Brand community : Brand Culture : S-D logic : Consumer Culture Theory : Theory of Capital

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pongsakornrungsilp, S. (2010). Value co-creation process : reconciling S-D logic of marketing and consumer culture theory within the co-consuming group. (Doctoral Dissertation). University of Exeter. Retrieved from http://hdl.handle.net/10036/113457

Chicago Manual of Style (16th Edition):

Pongsakornrungsilp, Siwarit. “Value co-creation process : reconciling S-D logic of marketing and consumer culture theory within the co-consuming group.” 2010. Doctoral Dissertation, University of Exeter. Accessed December 08, 2019. http://hdl.handle.net/10036/113457.

MLA Handbook (7th Edition):

Pongsakornrungsilp, Siwarit. “Value co-creation process : reconciling S-D logic of marketing and consumer culture theory within the co-consuming group.” 2010. Web. 08 Dec 2019.

Vancouver:

Pongsakornrungsilp S. Value co-creation process : reconciling S-D logic of marketing and consumer culture theory within the co-consuming group. [Internet] [Doctoral dissertation]. University of Exeter; 2010. [cited 2019 Dec 08]. Available from: http://hdl.handle.net/10036/113457.

Council of Science Editors:

Pongsakornrungsilp S. Value co-creation process : reconciling S-D logic of marketing and consumer culture theory within the co-consuming group. [Doctoral Dissertation]. University of Exeter; 2010. Available from: http://hdl.handle.net/10036/113457


Université Paris-Sud – Paris XI

11. Zouaoui, Rim. Impact du sponsoring sportif de la marque sur la valeur des entreprises tunisiennes : Impact of Sports Sponsorship Brand on the Value of Tunisian Companies.

Degree: Docteur es, Management du sport, 2013, Université Paris-Sud – Paris XI

Les entreprises tunisiennes s’engagent progressivement dans des démarches de sponsoring sportif et multiplient les initiatives en faveur d’une plus grande stratégie de la marque sponsor.… (more)

Subjects/Keywords: Sponsoring; Evènement sportif; Marque; Capital-marque et valeur de l'entreprise; Sponsoring; Sponsoring event; Brand; Brand equity and value of the business

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Zouaoui, R. (2013). Impact du sponsoring sportif de la marque sur la valeur des entreprises tunisiennes : Impact of Sports Sponsorship Brand on the Value of Tunisian Companies. (Doctoral Dissertation). Université Paris-Sud – Paris XI. Retrieved from http://www.theses.fr/2013PA113001

Chicago Manual of Style (16th Edition):

Zouaoui, Rim. “Impact du sponsoring sportif de la marque sur la valeur des entreprises tunisiennes : Impact of Sports Sponsorship Brand on the Value of Tunisian Companies.” 2013. Doctoral Dissertation, Université Paris-Sud – Paris XI. Accessed December 08, 2019. http://www.theses.fr/2013PA113001.

MLA Handbook (7th Edition):

Zouaoui, Rim. “Impact du sponsoring sportif de la marque sur la valeur des entreprises tunisiennes : Impact of Sports Sponsorship Brand on the Value of Tunisian Companies.” 2013. Web. 08 Dec 2019.

Vancouver:

Zouaoui R. Impact du sponsoring sportif de la marque sur la valeur des entreprises tunisiennes : Impact of Sports Sponsorship Brand on the Value of Tunisian Companies. [Internet] [Doctoral dissertation]. Université Paris-Sud – Paris XI; 2013. [cited 2019 Dec 08]. Available from: http://www.theses.fr/2013PA113001.

Council of Science Editors:

Zouaoui R. Impact du sponsoring sportif de la marque sur la valeur des entreprises tunisiennes : Impact of Sports Sponsorship Brand on the Value of Tunisian Companies. [Doctoral Dissertation]. Université Paris-Sud – Paris XI; 2013. Available from: http://www.theses.fr/2013PA113001


NSYSU

12. Cheng, Heng-feng. A Study on Customer's Satisfaction of Department Store and Hypermarket Credit Card Holders.

Degree: Master, Master of Business Administration Program in International Business, 2014, NSYSU

 Taiwan is a competitive market in terms of credit card. Every year, thousands of hundreds of credit card are issued in the market. However, in… (more)

Subjects/Keywords: strategic alliance; cost of switch; customer perceived value; brand equity; Credit card

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cheng, H. (2014). A Study on Customer's Satisfaction of Department Store and Hypermarket Credit Card Holders. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0423114-160526

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cheng, Heng-feng. “A Study on Customer's Satisfaction of Department Store and Hypermarket Credit Card Holders.” 2014. Thesis, NSYSU. Accessed December 08, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0423114-160526.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cheng, Heng-feng. “A Study on Customer's Satisfaction of Department Store and Hypermarket Credit Card Holders.” 2014. Web. 08 Dec 2019.

Vancouver:

Cheng H. A Study on Customer's Satisfaction of Department Store and Hypermarket Credit Card Holders. [Internet] [Thesis]. NSYSU; 2014. [cited 2019 Dec 08]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0423114-160526.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cheng H. A Study on Customer's Satisfaction of Department Store and Hypermarket Credit Card Holders. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0423114-160526

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of New Mexico

13. Yu, Bo. The Moderating Effect of Country of Origin on Athlete Brand Equity.

Degree: Health, Exercise, and Sports Sciences, 2017, University of New Mexico

  Athlete endorsement industry continues to expand fast. Reports argued country of origin could be a cue to explain the endorsement gap among athletes from… (more)

Subjects/Keywords: athlete brand equity; endorsement value; country of origin; moderator; GDP; Health and Physical Education

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yu, B. (2017). The Moderating Effect of Country of Origin on Athlete Brand Equity. (Masters Thesis). University of New Mexico. Retrieved from https://digitalrepository.unm.edu/educ_hess_etds/81

Chicago Manual of Style (16th Edition):

Yu, Bo. “The Moderating Effect of Country of Origin on Athlete Brand Equity.” 2017. Masters Thesis, University of New Mexico. Accessed December 08, 2019. https://digitalrepository.unm.edu/educ_hess_etds/81.

MLA Handbook (7th Edition):

Yu, Bo. “The Moderating Effect of Country of Origin on Athlete Brand Equity.” 2017. Web. 08 Dec 2019.

Vancouver:

Yu B. The Moderating Effect of Country of Origin on Athlete Brand Equity. [Internet] [Masters thesis]. University of New Mexico; 2017. [cited 2019 Dec 08]. Available from: https://digitalrepository.unm.edu/educ_hess_etds/81.

Council of Science Editors:

Yu B. The Moderating Effect of Country of Origin on Athlete Brand Equity. [Masters Thesis]. University of New Mexico; 2017. Available from: https://digitalrepository.unm.edu/educ_hess_etds/81


Universidade do Rio Grande do Sul

14. Oliveira, Marta Olívia Rovedder de. Modelo de estimação de Brand Equity.

Degree: 2013, Universidade do Rio Grande do Sul

Embora haja um consenso sobre a importância do valor da marca, um modelo de estimação único e uniformemente aceito ainda não surgiu, nem na perspectiva… (more)

Subjects/Keywords: Consumer-based brand equity; Valor da marca; Consumidor; Monetary value of the brand; Matriz markov; Produto; Logit model; Brand choice model; Discounted cash flow model

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Oliveira, M. O. R. d. (2013). Modelo de estimação de Brand Equity. (Thesis). Universidade do Rio Grande do Sul. Retrieved from http://hdl.handle.net/10183/78034

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Oliveira, Marta Olívia Rovedder de. “Modelo de estimação de Brand Equity.” 2013. Thesis, Universidade do Rio Grande do Sul. Accessed December 08, 2019. http://hdl.handle.net/10183/78034.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Oliveira, Marta Olívia Rovedder de. “Modelo de estimação de Brand Equity.” 2013. Web. 08 Dec 2019.

Vancouver:

Oliveira MORd. Modelo de estimação de Brand Equity. [Internet] [Thesis]. Universidade do Rio Grande do Sul; 2013. [cited 2019 Dec 08]. Available from: http://hdl.handle.net/10183/78034.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Oliveira MORd. Modelo de estimação de Brand Equity. [Thesis]. Universidade do Rio Grande do Sul; 2013. Available from: http://hdl.handle.net/10183/78034

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

15. Rato, Francisco José d´Almeida. Marca Alentejo. contributo do design para a promoção da região Alentejo.

Degree: 2013, Universidade de Évora

 A perceção da imagem dos países e das regiões é hoje vista como um bem essencial para defender os seus interesses à luz nas novas… (more)

Subjects/Keywords: Marca; Marca de uma região; Valor da marca; Identidade visual; Identidade corporativa; Brand; Brand of a region; Brand value; Branding; Corporate identity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rato, F. J. d. (2013). Marca Alentejo. contributo do design para a promoção da região Alentejo. (Thesis). Universidade de Évora. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/11152

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Rato, Francisco José d´Almeida. “Marca Alentejo. contributo do design para a promoção da região Alentejo.” 2013. Thesis, Universidade de Évora. Accessed December 08, 2019. https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/11152.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Rato, Francisco José d´Almeida. “Marca Alentejo. contributo do design para a promoção da região Alentejo.” 2013. Web. 08 Dec 2019.

Vancouver:

Rato FJd. Marca Alentejo. contributo do design para a promoção da região Alentejo. [Internet] [Thesis]. Universidade de Évora; 2013. [cited 2019 Dec 08]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/11152.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rato FJd. Marca Alentejo. contributo do design para a promoção da região Alentejo. [Thesis]. Universidade de Évora; 2013. Available from: https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/11152

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

16. Silva, Daniel Nascimento Pereira. O valor da Marca.

Degree: 2014, Universidade Fernando Pessoa

Tese apresentada à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Doutor em Ciências Empresariais, especialidade em Marketing

As marcas têm-se… (more)

Subjects/Keywords: Marca; Valor da Marca; Modelos; Avaliação; Fontes de Valor; Brand; Brand value; Models; Evaluation; Sources of value; Marque; Valeur de la Marque; Modèles; Évaluations; Sources de Valeur

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Silva, D. N. P. (2014). O valor da Marca. (Thesis). Universidade Fernando Pessoa. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:bdigital.ufp.pt:10284/4544

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Silva, Daniel Nascimento Pereira. “O valor da Marca.” 2014. Thesis, Universidade Fernando Pessoa. Accessed December 08, 2019. http://www.rcaap.pt/detail.jsp?id=oai:bdigital.ufp.pt:10284/4544.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Silva, Daniel Nascimento Pereira. “O valor da Marca.” 2014. Web. 08 Dec 2019.

Vancouver:

Silva DNP. O valor da Marca. [Internet] [Thesis]. Universidade Fernando Pessoa; 2014. [cited 2019 Dec 08]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:bdigital.ufp.pt:10284/4544.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Silva DNP. O valor da Marca. [Thesis]. Universidade Fernando Pessoa; 2014. Available from: http://www.rcaap.pt/detail.jsp?id=oai:bdigital.ufp.pt:10284/4544

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of South Florida

17. Gregory, James Russell. Intangible Capital: Culture of Innovation and its Impact on the Cash Flow Multiple.

Degree: 2018, University of South Florida

 The definition for a culture of innovation (COI) is the perception of a company that prioritizes the advancement of new ideas that create value across… (more)

Subjects/Keywords: Brand Equity; Culture of Innovation; Brand Value; Fair Value; Intangible Assets; Intangible Capital; Accounting; Business Administration, Management, and Operations; Finance and Financial Management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Gregory, J. R. (2018). Intangible Capital: Culture of Innovation and its Impact on the Cash Flow Multiple. (Thesis). University of South Florida. Retrieved from https://scholarcommons.usf.edu/etd/7513

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gregory, James Russell. “Intangible Capital: Culture of Innovation and its Impact on the Cash Flow Multiple.” 2018. Thesis, University of South Florida. Accessed December 08, 2019. https://scholarcommons.usf.edu/etd/7513.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gregory, James Russell. “Intangible Capital: Culture of Innovation and its Impact on the Cash Flow Multiple.” 2018. Web. 08 Dec 2019.

Vancouver:

Gregory JR. Intangible Capital: Culture of Innovation and its Impact on the Cash Flow Multiple. [Internet] [Thesis]. University of South Florida; 2018. [cited 2019 Dec 08]. Available from: https://scholarcommons.usf.edu/etd/7513.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gregory JR. Intangible Capital: Culture of Innovation and its Impact on the Cash Flow Multiple. [Thesis]. University of South Florida; 2018. Available from: https://scholarcommons.usf.edu/etd/7513

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

18. Chen, Yu-Hsing. The Study of Brand Building Model in Direct Selling Industry â A Case of Company M.

Degree: Master, Business Management, 2016, NSYSU

 This study plans to solve business operation problems in direct selling industry by using âCore value-based cooperate brand building modelâ to build cooperate brand. In… (more)

Subjects/Keywords: Brand equity; Cooperate brand; Brand building; Direct selling; Core value

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, Y. (2016). The Study of Brand Building Model in Direct Selling Industry â A Case of Company M. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0611116-232523

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Yu-Hsing. “The Study of Brand Building Model in Direct Selling Industry â A Case of Company M.” 2016. Thesis, NSYSU. Accessed December 08, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0611116-232523.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Yu-Hsing. “The Study of Brand Building Model in Direct Selling Industry â A Case of Company M.” 2016. Web. 08 Dec 2019.

Vancouver:

Chen Y. The Study of Brand Building Model in Direct Selling Industry â A Case of Company M. [Internet] [Thesis]. NSYSU; 2016. [cited 2019 Dec 08]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0611116-232523.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen Y. The Study of Brand Building Model in Direct Selling Industry â A Case of Company M. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0611116-232523

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

19. Chen, Chih-Yu. A Study on Brand Revitalization Strategies - The Case of House of Little Moments.

Degree: Master, Master of Business Administration Program in International Business, 2018, NSYSU

 There are lots of new brands which provide similar products in the food market which makes the Taiwanese food market get more competitive. Some food… (more)

Subjects/Keywords: brand revitalization; brand position; value proposition; generation Y; brand outdated; Millennials

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, C. (2018). A Study on Brand Revitalization Strategies - The Case of House of Little Moments. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0528118-120753

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Chih-Yu. “A Study on Brand Revitalization Strategies - The Case of House of Little Moments.” 2018. Thesis, NSYSU. Accessed December 08, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0528118-120753.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Chih-Yu. “A Study on Brand Revitalization Strategies - The Case of House of Little Moments.” 2018. Web. 08 Dec 2019.

Vancouver:

Chen C. A Study on Brand Revitalization Strategies - The Case of House of Little Moments. [Internet] [Thesis]. NSYSU; 2018. [cited 2019 Dec 08]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0528118-120753.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen C. A Study on Brand Revitalization Strategies - The Case of House of Little Moments. [Thesis]. NSYSU; 2018. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0528118-120753

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

20. Laúdo, Cátia Filipa Caetano. Brand value and shareholder value : evidence from european NYSE Euronext firms.

Degree: 2015, Instituto Politécnico de Leiria

 Do strong brands create shareholder value? Since the recognition of the economic value of brands, several empirical studies have attempted to answer this question. The… (more)

Subjects/Keywords: Brand equity; Brand value; Shareholder value; Fama and French - Carhart model

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Laúdo, C. F. C. (2015). Brand value and shareholder value : evidence from european NYSE Euronext firms. (Thesis). Instituto Politécnico de Leiria. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:iconline.ipleiria.pt:10400.8/1404

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Laúdo, Cátia Filipa Caetano. “Brand value and shareholder value : evidence from european NYSE Euronext firms.” 2015. Thesis, Instituto Politécnico de Leiria. Accessed December 08, 2019. http://www.rcaap.pt/detail.jsp?id=oai:iconline.ipleiria.pt:10400.8/1404.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Laúdo, Cátia Filipa Caetano. “Brand value and shareholder value : evidence from european NYSE Euronext firms.” 2015. Web. 08 Dec 2019.

Vancouver:

Laúdo CFC. Brand value and shareholder value : evidence from european NYSE Euronext firms. [Internet] [Thesis]. Instituto Politécnico de Leiria; 2015. [cited 2019 Dec 08]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:iconline.ipleiria.pt:10400.8/1404.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Laúdo CFC. Brand value and shareholder value : evidence from european NYSE Euronext firms. [Thesis]. Instituto Politécnico de Leiria; 2015. Available from: http://www.rcaap.pt/detail.jsp?id=oai:iconline.ipleiria.pt:10400.8/1404

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

21. Hsu, Kai-yen. Influence of Brand Image and Cause-brand Alliance Fit on Brand Equity - A Case of Uniqlo.

Degree: Master, Business Management, 2015, NSYSU

 âFast Fashionâ has been swept across the apparel industry in the recent years. It has combined the newest styles into costume designing with rapid production… (more)

Subjects/Keywords: Brand equity; Brand image; Cause-brand alliance; Social value; Emotional value; Altruism; Ad-skepticism

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hsu, K. (2015). Influence of Brand Image and Cause-brand Alliance Fit on Brand Equity - A Case of Uniqlo. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0421115-134549

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hsu, Kai-yen. “Influence of Brand Image and Cause-brand Alliance Fit on Brand Equity - A Case of Uniqlo.” 2015. Thesis, NSYSU. Accessed December 08, 2019. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0421115-134549.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hsu, Kai-yen. “Influence of Brand Image and Cause-brand Alliance Fit on Brand Equity - A Case of Uniqlo.” 2015. Web. 08 Dec 2019.

Vancouver:

Hsu K. Influence of Brand Image and Cause-brand Alliance Fit on Brand Equity - A Case of Uniqlo. [Internet] [Thesis]. NSYSU; 2015. [cited 2019 Dec 08]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0421115-134549.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hsu K. Influence of Brand Image and Cause-brand Alliance Fit on Brand Equity - A Case of Uniqlo. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0421115-134549

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

22. Axelsson, Hanna. Sinnesstimulering : En deskriptiv och explorativ studie om hur stimulans av de mänskliga sinnena kan användas för att påverka och skapa en upplevelse för kunden.

Degree: Business Studies, 2010, Södertörn University College

Marknadsföring utgör inte någon särskiljande effekt idag och konsumenter blir visuellt överstimulerade av alla olika reklambudskap. På grund av detta måste företag numera skapa en… (more)

Subjects/Keywords: Sensory marketing; Brand sense; Emotional marketing; Experience; Added value; Traditional marketing; Word of mouth; Sinnesmarknadsföring; Brand sense; Emotionell marknadsföring; Upplevelse; Mervärde; Traditionell marknadsföring; Word of mouth; Business studies; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Axelsson, H. (2010). Sinnesstimulering : En deskriptiv och explorativ studie om hur stimulans av de mänskliga sinnena kan användas för att påverka och skapa en upplevelse för kunden. (Thesis). Södertörn University College. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-3729

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Axelsson, Hanna. “Sinnesstimulering : En deskriptiv och explorativ studie om hur stimulans av de mänskliga sinnena kan användas för att påverka och skapa en upplevelse för kunden.” 2010. Thesis, Södertörn University College. Accessed December 08, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-3729.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Axelsson, Hanna. “Sinnesstimulering : En deskriptiv och explorativ studie om hur stimulans av de mänskliga sinnena kan användas för att påverka och skapa en upplevelse för kunden.” 2010. Web. 08 Dec 2019.

Vancouver:

Axelsson H. Sinnesstimulering : En deskriptiv och explorativ studie om hur stimulans av de mänskliga sinnena kan användas för att påverka och skapa en upplevelse för kunden. [Internet] [Thesis]. Södertörn University College; 2010. [cited 2019 Dec 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-3729.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Axelsson H. Sinnesstimulering : En deskriptiv och explorativ studie om hur stimulans av de mänskliga sinnena kan användas för att påverka och skapa en upplevelse för kunden. [Thesis]. Södertörn University College; 2010. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-3729

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Brno University of Technology

23. Štěpánek, Martin. Sledování efektivity prostředků na marketing podniku .

Degree: 2018, Brno University of Technology

 Diplomová práce je zaměřena na sledování efektivity prostředků na marketing a zvyšování hodnoty značky podniku. V teoretické části jsou popsány poznatky o problematice podniku, značky… (more)

Subjects/Keywords: Značka; hodnota; stavba; marketing; efektivita; zvyšování hodnoty; goodwill; výnosnost aktiv; movitý a nemovitý majetek.; Brand; value; construction; marketing; increasing of the value; yield of assets; movable and immovable property.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Štěpánek, M. (2018). Sledování efektivity prostředků na marketing podniku . (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/70718

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Štěpánek, Martin. “Sledování efektivity prostředků na marketing podniku .” 2018. Thesis, Brno University of Technology. Accessed December 08, 2019. http://hdl.handle.net/11012/70718.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Štěpánek, Martin. “Sledování efektivity prostředků na marketing podniku .” 2018. Web. 08 Dec 2019.

Vancouver:

Štěpánek M. Sledování efektivity prostředků na marketing podniku . [Internet] [Thesis]. Brno University of Technology; 2018. [cited 2019 Dec 08]. Available from: http://hdl.handle.net/11012/70718.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Štěpánek M. Sledování efektivity prostředků na marketing podniku . [Thesis]. Brno University of Technology; 2018. Available from: http://hdl.handle.net/11012/70718

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Uppsala University

24. Andersson, Henrik. Acne Jeans and Brand Associations : -A Study of the Coherency Between the Brand Identity and the Brand Image.

Degree: Business Studies, 2008, Uppsala University

  In recent years, the successful expansions of Swedish fashion companies have mainly relied on their ability to turn fashion into brands. However, when companies… (more)

Subjects/Keywords: Fashion industry; Brand identity; Brand image; Brand associations; Brand communication; Brand perceptions; Early adopters; Symbolic value; Business studies; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Andersson, H. (2008). Acne Jeans and Brand Associations : -A Study of the Coherency Between the Brand Identity and the Brand Image. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9477

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Andersson, Henrik. “Acne Jeans and Brand Associations : -A Study of the Coherency Between the Brand Identity and the Brand Image.” 2008. Thesis, Uppsala University. Accessed December 08, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9477.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Andersson, Henrik. “Acne Jeans and Brand Associations : -A Study of the Coherency Between the Brand Identity and the Brand Image.” 2008. Web. 08 Dec 2019.

Vancouver:

Andersson H. Acne Jeans and Brand Associations : -A Study of the Coherency Between the Brand Identity and the Brand Image. [Internet] [Thesis]. Uppsala University; 2008. [cited 2019 Dec 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9477.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Andersson H. Acne Jeans and Brand Associations : -A Study of the Coherency Between the Brand Identity and the Brand Image. [Thesis]. Uppsala University; 2008. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9477

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Brno University of Technology

25. Danielová, Kamila. Rozvoj konkurenceschopnosti podniku .

Degree: 2016, Brno University of Technology

 Diplomová práce je zaměřena na posílení konkurenceschopnosti banky prostřednictvím rozvoje její značky. Stávající situace firmy je rozebrána dle teoretických poznatků a metodiky Ko Floora. Následně… (more)

Subjects/Keywords: Značka; hodnota značky; positioning značky; osobnost značky; komunikace značky; konkurenceschopnost.; Brand; brand value; brand positioning; brand personality; brand communication; competitiveness.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Danielová, K. (2016). Rozvoj konkurenceschopnosti podniku . (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/59063

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Danielová, Kamila. “Rozvoj konkurenceschopnosti podniku .” 2016. Thesis, Brno University of Technology. Accessed December 08, 2019. http://hdl.handle.net/11012/59063.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Danielová, Kamila. “Rozvoj konkurenceschopnosti podniku .” 2016. Web. 08 Dec 2019.

Vancouver:

Danielová K. Rozvoj konkurenceschopnosti podniku . [Internet] [Thesis]. Brno University of Technology; 2016. [cited 2019 Dec 08]. Available from: http://hdl.handle.net/11012/59063.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Danielová K. Rozvoj konkurenceschopnosti podniku . [Thesis]. Brno University of Technology; 2016. Available from: http://hdl.handle.net/11012/59063

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Kansas State University

26. Kim, Wansoo. Customer share of visits to full-service restaurants in response to perceived value and contingency variables.

Degree: PhD, Department of Hospitality Management and Dietetics, 2009, Kansas State University

 This study sought to apply the concepts of ‘perceived value’ and ‘customer share’ (of visits) to full-service restaurant settings for the first time. Given the… (more)

Subjects/Keywords: Perceived value; Customer satisfaction; Brand preference; Customer share of visits; Contingency variables; Full-service restaurant; Business Administration, Marketing (0338)

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kim, W. (2009). Customer share of visits to full-service restaurants in response to perceived value and contingency variables. (Doctoral Dissertation). Kansas State University. Retrieved from http://hdl.handle.net/2097/1365

Chicago Manual of Style (16th Edition):

Kim, Wansoo. “Customer share of visits to full-service restaurants in response to perceived value and contingency variables.” 2009. Doctoral Dissertation, Kansas State University. Accessed December 08, 2019. http://hdl.handle.net/2097/1365.

MLA Handbook (7th Edition):

Kim, Wansoo. “Customer share of visits to full-service restaurants in response to perceived value and contingency variables.” 2009. Web. 08 Dec 2019.

Vancouver:

Kim W. Customer share of visits to full-service restaurants in response to perceived value and contingency variables. [Internet] [Doctoral dissertation]. Kansas State University; 2009. [cited 2019 Dec 08]. Available from: http://hdl.handle.net/2097/1365.

Council of Science Editors:

Kim W. Customer share of visits to full-service restaurants in response to perceived value and contingency variables. [Doctoral Dissertation]. Kansas State University; 2009. Available from: http://hdl.handle.net/2097/1365


Linnaeus University

27. Huang, Weiyang; Zhu, Hongyu. How relationship marketing tactics affect customer satisfaction : Evidence of supermarket industry.

Degree: Marketing, 2017, Linnaeus University

  Within the competitive marketing environment, companies are faced with many challenges to stay competitive. Companies are consistently trying to establish the longterm relationship with… (more)

Subjects/Keywords: Customer satisfaction; relationship marketing tactics; quality of service; price perception; brand perception; value proposition.; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Huang, Weiyang; Zhu, H. (2017). How relationship marketing tactics affect customer satisfaction : Evidence of supermarket industry. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65291

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Huang, Weiyang; Zhu, Hongyu. “How relationship marketing tactics affect customer satisfaction : Evidence of supermarket industry.” 2017. Thesis, Linnaeus University. Accessed December 08, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65291.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Huang, Weiyang; Zhu, Hongyu. “How relationship marketing tactics affect customer satisfaction : Evidence of supermarket industry.” 2017. Web. 08 Dec 2019.

Vancouver:

Huang, Weiyang; Zhu H. How relationship marketing tactics affect customer satisfaction : Evidence of supermarket industry. [Internet] [Thesis]. Linnaeus University; 2017. [cited 2019 Dec 08]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65291.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huang, Weiyang; Zhu H. How relationship marketing tactics affect customer satisfaction : Evidence of supermarket industry. [Thesis]. Linnaeus University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65291

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Brno University of Technology

28. Matysíková, Ivana. Marketingový výzkum značek v obchodních řetězcích .

Degree: 2011, Brno University of Technology

 Tato diplomová práce se zaměřuje na marketingový výzkum značek v obchodních řetězcích. V teoretické části je popsán průběh jednotlivých částí marketingového výzkumu a také tematika… (more)

Subjects/Keywords: Marketingový výzkum; hloubkový rozhovor; hodnota značky; obchodní řetězec; soukromník.; Marketing research; in-depth interview; value of brand; detail chain; self-employer.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Matysíková, I. (2011). Marketingový výzkum značek v obchodních řetězcích . (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/18121

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Matysíková, Ivana. “Marketingový výzkum značek v obchodních řetězcích .” 2011. Thesis, Brno University of Technology. Accessed December 08, 2019. http://hdl.handle.net/11012/18121.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Matysíková, Ivana. “Marketingový výzkum značek v obchodních řetězcích .” 2011. Web. 08 Dec 2019.

Vancouver:

Matysíková I. Marketingový výzkum značek v obchodních řetězcích . [Internet] [Thesis]. Brno University of Technology; 2011. [cited 2019 Dec 08]. Available from: http://hdl.handle.net/11012/18121.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Matysíková I. Marketingový výzkum značek v obchodních řetězcích . [Thesis]. Brno University of Technology; 2011. Available from: http://hdl.handle.net/11012/18121

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Illinois – Urbana-Champaign

29. Zhou, Yilun. Enhanced market value of American athletes with international teammates.

Degree: MS, 4043, 2014, University of Illinois – Urbana-Champaign

 The purpose of this research is three-fold. First, to identify Chinese consumers’ feelings of attachment to American NBA players who have a distinguished Chinese teammate;… (more)

Subjects/Keywords: Athlete migration; human brand; endorsement value

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Zhou, Y. (2014). Enhanced market value of American athletes with international teammates. (Thesis). University of Illinois – Urbana-Champaign. Retrieved from http://hdl.handle.net/2142/46922

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Zhou, Yilun. “Enhanced market value of American athletes with international teammates.” 2014. Thesis, University of Illinois – Urbana-Champaign. Accessed December 08, 2019. http://hdl.handle.net/2142/46922.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Zhou, Yilun. “Enhanced market value of American athletes with international teammates.” 2014. Web. 08 Dec 2019.

Vancouver:

Zhou Y. Enhanced market value of American athletes with international teammates. [Internet] [Thesis]. University of Illinois – Urbana-Champaign; 2014. [cited 2019 Dec 08]. Available from: http://hdl.handle.net/2142/46922.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Zhou Y. Enhanced market value of American athletes with international teammates. [Thesis]. University of Illinois – Urbana-Champaign; 2014. Available from: http://hdl.handle.net/2142/46922

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

30. Zhang, Lu. The Impact of sponsoring large-scale events on brand marketing :  – an case of Guangzhou marathon .

Degree: 2018, Theseus

 Theaim of thestudywastoidentifythefactorsthat canchangeand enhancetheimpactof corporatebranding in sponsoringlarge sportingevents. Sponsorshipis oneof thefactors thatinfluencescorporatebranding. Thisstudyis basedona largenumberof past casesof sportssponsorship, learning to summarizetheprofitability, relevance and inter-relatednessof… (more)

Subjects/Keywords: sports sponsorship; sponsorship; brand marketing; marketing value

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Zhang, L. (2018). The Impact of sponsoring large-scale events on brand marketing :  – an case of Guangzhou marathon . (Thesis). Theseus. Retrieved from http://www.theseus.fi/handle/10024/159379

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Zhang, Lu. “The Impact of sponsoring large-scale events on brand marketing :  – an case of Guangzhou marathon .” 2018. Thesis, Theseus. Accessed December 08, 2019. http://www.theseus.fi/handle/10024/159379.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Zhang, Lu. “The Impact of sponsoring large-scale events on brand marketing :  – an case of Guangzhou marathon .” 2018. Web. 08 Dec 2019.

Vancouver:

Zhang L. The Impact of sponsoring large-scale events on brand marketing :  – an case of Guangzhou marathon . [Internet] [Thesis]. Theseus; 2018. [cited 2019 Dec 08]. Available from: http://www.theseus.fi/handle/10024/159379.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Zhang L. The Impact of sponsoring large-scale events on brand marketing :  – an case of Guangzhou marathon . [Thesis]. Theseus; 2018. Available from: http://www.theseus.fi/handle/10024/159379

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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