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Oregon State University
1.
Iman, Zahra.
Learning Topical Social Media Sensors for Twitter.
Degree: MS, Computer Science, 2016, Oregon State University
URL: http://hdl.handle.net/1957/59188
► Social media sources such as Twitter represent a massively distributed social sensor over diverse topics ranging from social and political events to entertainment and sports…
(more)
▼ Social media sources such as Twitter represent a massively distributed
social sensor over diverse topics ranging from
social and political events to entertainment and sports news. However, due to the overwhelming volume of content, it can be difficult to identify novel and significant content within a broad topic in a timely fashion. To this end, this thesis proposes a scalable and practical method to automatically construct
social sensors for generic topics. The concept of using
social media as a sensor for detection of events and news has been proposed in the literature. However, we argue that most of these works do not focus on targeted content detection or they use very basic methods for collecting the topical data for further analysis. This demonstrates a gap in the use of
social media as a sensor for high-quality topical content detection that we aim to address via machine learning. In this thesis, given minimal supervised training content from a user, we learn to identify topical tweets from millions of features capturing content, user and
social interactions on Twitter. On a corpus of over 800 million English Tweets collected from the Twitter streaming API during 2013 and 2014 and learning for 10 diverse topics, we empirically show that our learned
social sensor automatically generalizes to unseen future content with high ranking and precision scores. Furthermore, we provide an extensive analysis of features and feature types across different topics that reveals, for example, that (1) largely independent of topic, simple terms are the most informative feature followed by location features and that (2) the number of unique hashtags and tweets by a user correlates more with their informativeness than their follower or friend count. In summary, this work provides a novel, effective, and efficient way to learn topical
social sensors requiring minimal user curation effort and offering strong generalization performance for identifying future topical content.
Advisors/Committee Members: Sanner, Scott P. (advisor), Termehchy, Arash (committee member).
Subjects/Keywords: Social Media Sensors; Social media
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APA ·
Chicago ·
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APA (6th Edition):
Iman, Z. (2016). Learning Topical Social Media Sensors for Twitter. (Masters Thesis). Oregon State University. Retrieved from http://hdl.handle.net/1957/59188
Chicago Manual of Style (16th Edition):
Iman, Zahra. “Learning Topical Social Media Sensors for Twitter.” 2016. Masters Thesis, Oregon State University. Accessed March 05, 2021.
http://hdl.handle.net/1957/59188.
MLA Handbook (7th Edition):
Iman, Zahra. “Learning Topical Social Media Sensors for Twitter.” 2016. Web. 05 Mar 2021.
Vancouver:
Iman Z. Learning Topical Social Media Sensors for Twitter. [Internet] [Masters thesis]. Oregon State University; 2016. [cited 2021 Mar 05].
Available from: http://hdl.handle.net/1957/59188.
Council of Science Editors:
Iman Z. Learning Topical Social Media Sensors for Twitter. [Masters Thesis]. Oregon State University; 2016. Available from: http://hdl.handle.net/1957/59188

Addis Ababa University
2.
Tesfaye, Alemayehu.
Social Media as an Alternative Political Forum in Ethiopia:
.
Degree: 2013, Addis Ababa University
URL: http://etd.aau.edu.et/dspace/handle/123456789/7535
► This study aims at examining how the social media, particularly the Facebook has been serving as an alternative forum for discussing politics in Ethiopia. The…
(more)
▼ This study aims at examining how the
social media, particularly the Facebook has been serving
as an alternative forum for discussing politics in Ethiopia. The study was situated within the
theoretical framework of Habermas public sphere.
The study employed both qualitative and quantitative methods. For the qualitative method, data
gathering tools such as interview, observation, and text of Facebook postings were used.
Interviews were conducted with sixteen activists, bloggers, journalists and politicians selected
through convenience and snowball sampling methods. The data was collected from mid July to
September 2012. For quantitative method, survey was used as a data gathering tool. The survey
questionnaire was administered to 103 people selected through random sampling technique.
Descriptive statistics was employed to analyze the quantitative data.
The analysis of the data reveals that the
social media in general and Facebook in particular is
providing an alternative platform for those who have access to freely discuss political issues that
would otherwise be off the limit in the conventional public sphere in the Ethiopian context. What
is more, Faceook is even serving as a source for the mainstream
media for political news and
there by challenging the conventional role reserved for mainstream journalism. This being the
case, however, Facebook use is facing challenges which could be classified into user-related
challenges and government-related challenges. Based on the findings, some recommendations
are suggested.
Advisors/Committee Members: Abdissa Zerai (PhD) (advisor).
Subjects/Keywords: Social media
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
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APA (6th Edition):
Tesfaye, A. (2013). Social Media as an Alternative Political Forum in Ethiopia:
. (Thesis). Addis Ababa University. Retrieved from http://etd.aau.edu.et/dspace/handle/123456789/7535
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Tesfaye, Alemayehu. “Social Media as an Alternative Political Forum in Ethiopia:
.” 2013. Thesis, Addis Ababa University. Accessed March 05, 2021.
http://etd.aau.edu.et/dspace/handle/123456789/7535.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Tesfaye, Alemayehu. “Social Media as an Alternative Political Forum in Ethiopia:
.” 2013. Web. 05 Mar 2021.
Vancouver:
Tesfaye A. Social Media as an Alternative Political Forum in Ethiopia:
. [Internet] [Thesis]. Addis Ababa University; 2013. [cited 2021 Mar 05].
Available from: http://etd.aau.edu.et/dspace/handle/123456789/7535.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Tesfaye A. Social Media as an Alternative Political Forum in Ethiopia:
. [Thesis]. Addis Ababa University; 2013. Available from: http://etd.aau.edu.et/dspace/handle/123456789/7535
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
3.
Giachanou, Anastasia.
Tracking public opinion on social media.
Degree: 2018, Università della Svizzera italiana
URL: http://doc.rero.ch/record/323730
► The increasing popularity of social media has changed the web from a static repository of information into a dynamic forum with continuously changing information. Social…
(more)
▼ The increasing popularity of
social media has changed
the web from a static repository of information into a dynamic
forum with continuously changing information.
Social media
platforms has given the capability to people expressing and sharing
their thoughts and opinions on the web in a very simple way. The
so-called User Generated Content is a good source of users opinion
and mining it can be very useful for a wide variety of applications
that require understanding the public opinion about a concept. For
example, enterprises can capture the negative or positive opinions
of customers about their services or products and improve their
quality accordingly. The dynamic nature of
social media with the
constantly changing vocabulary, makes developing tools that can
automatically track public opinion a challenge. To help users
better understand public opinion towards an entity or a topic, it
is important to: a) find the related documents and the sentiment
polarity expressed in them; b) identify the important time
intervals where there is a change in the opinion; c) identify the
causes of the opinion change; d) estimate the number of people that
have a certain opinion about the entity; and e) measure the impact
of public opinion towards the entity. In this thesis we focus on
the problem of tracking public opinion on
social media and we
propose and develop methods to address the different subproblems.
First, we analyse the topical distribution of tweets to determine
the number of topics that are discussed in a single tweet. Next, we
propose a topic specific stylistic method to retrieve tweets that
are relevant to a topic and also express opinion about it. Then, we
explore the effectiveness of time series methodologies to track and
forecast the evolution of sentiment towards a specific topic over
time. In addition, we propose the LDA & KL-divergence approach
to extract and rank the likely causes of sentiment spikes. We
create a test collection that can be used to evaluate methodologies
in ranking the likely reasons of sentiment spikes. To estimate the
number of people that have a certain opinion about an entity, we
propose an approach that uses pre-publication and post- publication
features extracted from news posts and users' comments
respectively. Finally, we propose an approach that propagates
sentiment signals to measure the impact of public opinion towards
the entity's reputation. We evaluate our proposed methods on
standard evaluation collections and provide evidence that the
proposed methods improve the performance of the state-of-the-art
approaches on tracking public opinion on
social
media.
Advisors/Committee Members: Fabio (Dir.).
Subjects/Keywords: Social media
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Giachanou, A. (2018). Tracking public opinion on social media. (Thesis). Università della Svizzera italiana. Retrieved from http://doc.rero.ch/record/323730
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Giachanou, Anastasia. “Tracking public opinion on social media.” 2018. Thesis, Università della Svizzera italiana. Accessed March 05, 2021.
http://doc.rero.ch/record/323730.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Giachanou, Anastasia. “Tracking public opinion on social media.” 2018. Web. 05 Mar 2021.
Vancouver:
Giachanou A. Tracking public opinion on social media. [Internet] [Thesis]. Università della Svizzera italiana; 2018. [cited 2021 Mar 05].
Available from: http://doc.rero.ch/record/323730.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Giachanou A. Tracking public opinion on social media. [Thesis]. Università della Svizzera italiana; 2018. Available from: http://doc.rero.ch/record/323730
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
4.
Dredge, Rebecca.
Cyberbullying in social networking sites: An adolescent victim’s perspective.
Degree: PhD, 2014, Australian Catholic University
URL: https://researchbank.acu.edu.au/theses/529
► In a series of four studies, the aim of the current research project was to examine cyberbullying victimisation in adolecents in social networking sites (SNS).…
(more)
▼ In a series of four studies, the aim of the current research project was to examine cyberbullying victimisation in adolecents in social networking sites (SNS). The first study investigated adolescent victims’ definition of cyberbullying, the specific types of cyberbullying experienced in SNS and the associated impact . Results showed that participants’ definition of cyberbullying was more complex than had been reported in previously published research. The most referenced criterion was impact on victim. It was also found that 68% of victims reported experiencing a combined emotional, social and behavioural impact for each cyberbullying experience and 12% reported no impact at all. The second study, using a qualitative inductive approach, found a set of strong themes relating to factors that either increased the severity of impact of cyberbullying victimisation or buffered victims against the impact. Themes related to publicity, anonymity of perpetrators, features of the medium, presence of bystanders, and individual-level factors were identified as potential influences upon impact severity. The aim of the third study was to develop and investigate the psychometric properties of a measure of exposure to and impact of cyberbullying victimisation in SNS in adolescents, whilst taking into consideration previous measurement limitations. Both qualitative and quantitative methods were used in the development and validation of the Social Networking Experiences Questionnaire (SNEQ). Preliminary psychometric analyses showed that the SNEQ was a valid and reliable measurement tool and has multiple uses in research, education and clinical settings. The aim of the fourth study was to explore whether specific online self-presentation behaviours in SNS increase the likelihood of cyberbullying victimisation for adolescents. This study focused on whether information in SNS profiles contributed to risk of being cyberbullied. Using a comprehensive coding scheme, the contents of adolescents’ Facebook pages were numerically recorded and used to predict cyberbullying victimisation. A number of self-presentation behaviours that predicted victimisation were found. It was concluded that the findings need to be integrated into preventative education programs to assist adolescents in decreasing their risk for cyberbullying victimisation.
Subjects/Keywords: Social Media
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Dredge, R. (2014). Cyberbullying in social networking sites: An adolescent victim’s perspective. (Doctoral Dissertation). Australian Catholic University. Retrieved from https://researchbank.acu.edu.au/theses/529
Chicago Manual of Style (16th Edition):
Dredge, Rebecca. “Cyberbullying in social networking sites: An adolescent victim’s perspective.” 2014. Doctoral Dissertation, Australian Catholic University. Accessed March 05, 2021.
https://researchbank.acu.edu.au/theses/529.
MLA Handbook (7th Edition):
Dredge, Rebecca. “Cyberbullying in social networking sites: An adolescent victim’s perspective.” 2014. Web. 05 Mar 2021.
Vancouver:
Dredge R. Cyberbullying in social networking sites: An adolescent victim’s perspective. [Internet] [Doctoral dissertation]. Australian Catholic University; 2014. [cited 2021 Mar 05].
Available from: https://researchbank.acu.edu.au/theses/529.
Council of Science Editors:
Dredge R. Cyberbullying in social networking sites: An adolescent victim’s perspective. [Doctoral Dissertation]. Australian Catholic University; 2014. Available from: https://researchbank.acu.edu.au/theses/529

Central Connecticut State University
5.
Robertson, Elizabeth A., 1985-.
Social media policy development for New England law firm: an evaluative approach.
Degree: Department of Communication, 2011, Central Connecticut State University
URL: http://content.library.ccsu.edu/u?/ccsutheses,1692
► Social media has become popular for both personal and business use. Employees are increasingly using blogs and social networking sites. Companies are utilizing social media…
(more)
▼ Social media has become popular for both personal and business use. Employees are increasingly using blogs and
social networking sites. Companies are utilizing
social media for marketing and advertising as well as for connecting with their publics. The benefits of sites such as YouTube, Facebook, Twitter, Flikr and blogs are increasing for businesses. However, so are the risks.
The need for company
social media policies has been documented. Alice Harrison of the Public Relations Society of America states that such a policy is crucial because a “well-constructed policy ensures that the organization is speaking with a unified voice” (Harrison, 2010, p.1). Because companies are using
social media more often now to communicate with their publics, it is imperative that they recognize the risks. The issue is that there is little consensus about how these policies should be written, what they should include and what they should avoid. As
social media is a new field, companies are having difficulty defining policies for employee use of
social media because its “prevalence…can give rise to employer liability” (FindLaw, 2011, p.1). Businesses must focus on the development of an effective
social media policy.
The purpose of this special project is to use research on
social media policies to evaluate one firm’s current policy and to develop for them a set of
social media guidelines. The firm chosen is a New England law firm based. The guidelines will cover both work-related use of
social media and off-site personal use of
social media.
Formative evaluation will be the methodology used to identify specific needs, as well as to develop a set of recommendations. Formative evaluation applies because the firm currently
Running Head:
Social Media Policy Development
3
has an electronic communication policy in place. The research will evaluate that policy against legal precedent and best practices.
A communication plan for informing and training employees on this policy will also be developed. The firm must not only implement an effective
social media policy but must also educate its employees of the policy and its limitations. Employees must be aware of the consequences their actions can potentially cause for the firm, as well as for them.
Advisors/Committee Members: ;, Koteen, Lois.
Subjects/Keywords: Social media
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Robertson, Elizabeth A., 1. (2011). Social media policy development for New England law firm: an evaluative approach. (Thesis). Central Connecticut State University. Retrieved from http://content.library.ccsu.edu/u?/ccsutheses,1692
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Robertson, Elizabeth A., 1985-. “Social media policy development for New England law firm: an evaluative approach.” 2011. Thesis, Central Connecticut State University. Accessed March 05, 2021.
http://content.library.ccsu.edu/u?/ccsutheses,1692.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Robertson, Elizabeth A., 1985-. “Social media policy development for New England law firm: an evaluative approach.” 2011. Web. 05 Mar 2021.
Vancouver:
Robertson, Elizabeth A. 1. Social media policy development for New England law firm: an evaluative approach. [Internet] [Thesis]. Central Connecticut State University; 2011. [cited 2021 Mar 05].
Available from: http://content.library.ccsu.edu/u?/ccsutheses,1692.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Robertson, Elizabeth A. 1. Social media policy development for New England law firm: an evaluative approach. [Thesis]. Central Connecticut State University; 2011. Available from: http://content.library.ccsu.edu/u?/ccsutheses,1692
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
6.
Young, Alicia R.
Social media rhetoric: an analysis of companies marketing probiotics on Facebook and Twitter.
Degree: 2019, University of Wisconsin – Stout
URL: http://digital.library.wisc.edu/1793/79671
;
http://www2.uwstout.edu/content/lib/thesis/2019/2019younga.pdf
► The purpose of this research study was to evaluate the message and methods that Culturelle, Garden of Life, and Renew Life dietary supplement companies use…
(more)
▼ The purpose of this research study was to evaluate the message and methods that Culturelle, Garden of Life, and Renew Life dietary supplement companies use to market probiotic products through
social networks. The goal was to identify the rhetorical strategies to educate consumers about the health benefits from science-based testing, build trust with followers that could influence buying choices. The analysis concludes with suggestions how companies can engage followers, educate consumers regarding the benefits and risks of probiotics, and advertise products. The research question is: What are the digital rhetorical strategies probiotic brands use to educate, inform, and influence purchasing decisions? A qualitative research study design was selected for this topic. A total of 254
social network post updates were analyzed for three dietary supplement companies.
Social network posts were divided into thematic categories according to textual and visual elements and post analytics were compared with each company (likes, comments, shares) to evaluate engagement and if content was consistent with brand identity. The results revealed differences in post frequency, quality, consistency, and health topics among the companies. This study contributes to understanding the digital rhetoric strategies to market dietary supplements to a wide and varied audience.
Advisors/Committee Members: Edenborg, Kate.
Subjects/Keywords: Social media
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Young, A. R. (2019). Social media rhetoric: an analysis of companies marketing probiotics on Facebook and Twitter. (Thesis). University of Wisconsin – Stout. Retrieved from http://digital.library.wisc.edu/1793/79671 ; http://www2.uwstout.edu/content/lib/thesis/2019/2019younga.pdf
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Young, Alicia R. “Social media rhetoric: an analysis of companies marketing probiotics on Facebook and Twitter.” 2019. Thesis, University of Wisconsin – Stout. Accessed March 05, 2021.
http://digital.library.wisc.edu/1793/79671 ; http://www2.uwstout.edu/content/lib/thesis/2019/2019younga.pdf.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Young, Alicia R. “Social media rhetoric: an analysis of companies marketing probiotics on Facebook and Twitter.” 2019. Web. 05 Mar 2021.
Vancouver:
Young AR. Social media rhetoric: an analysis of companies marketing probiotics on Facebook and Twitter. [Internet] [Thesis]. University of Wisconsin – Stout; 2019. [cited 2021 Mar 05].
Available from: http://digital.library.wisc.edu/1793/79671 ; http://www2.uwstout.edu/content/lib/thesis/2019/2019younga.pdf.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Young AR. Social media rhetoric: an analysis of companies marketing probiotics on Facebook and Twitter. [Thesis]. University of Wisconsin – Stout; 2019. Available from: http://digital.library.wisc.edu/1793/79671 ; http://www2.uwstout.edu/content/lib/thesis/2019/2019younga.pdf
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Hawaii – Manoa
7.
Lacro, Erika L.
Enhancing student learning and success through the use of social networking technologies : a design-based research approach.
Degree: 2016, University of Hawaii – Manoa
URL: http://hdl.handle.net/10125/101969
► Ph.D. University of Hawaii at Manoa 2013.
Research has focused on attaining higher levels of student success that are attributed to active and collaborative learning,…
(more)
▼ Ph.D. University of Hawaii at Manoa 2013.
Research has focused on attaining higher levels of student success that are attributed to active and collaborative learning, driven by student-generated, ubiquitous, transparent environments. This research attempts to answer the question: can social networking technologies, linked with academic coursework and student support services, increase levels of self-efficacy leading to student success and retention?
The constructs used to measure the outcomes of participating in a social networking environment include perceived sociability of the technology used and the formal and informal peer interactions that occur and self-efficacy levels. In a design-based research environment, an experiment took place over the course of three semesters. It was proposed that the perceived sociability and formal and informal peer interactions will increase the students' self-efficacy levels. This impact will drive higher levels of student success and retention in their academic career endeavors. The research takes place in the framework of design-based research, and focuses on defining technology as a process, not just an artifact that can impact teaching and learning methods.
Results support the theories related to perceived sociability of computer learning environments, effects of peer interaction and self-efficacy on course completion, and retention. There was considerable overall support for the proposed theoretical model.
However differential effects of the social networking treatment were mixed as not all the results showed a significant difference in impact between the treatment and control groups. A path analysis evaluation showed that peer interaction and the treatment intervention had a predicted effect on academic self-efficacy. A test of indirect effects of using the social networking on student success and retention showed small, but significant, indirect effects mediated through self-efficacy. This indirect impact of the social networking treatment on student success through self-efficacy provides support for the overall conceptual model. The results do provide a great deal of practical guidance as the aim to create a campus-wide social networking environment continues at the selected college.
Subjects/Keywords: social media
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Lacro, E. L. (2016). Enhancing student learning and success through the use of social networking technologies : a design-based research approach. (Thesis). University of Hawaii – Manoa. Retrieved from http://hdl.handle.net/10125/101969
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Lacro, Erika L. “Enhancing student learning and success through the use of social networking technologies : a design-based research approach.” 2016. Thesis, University of Hawaii – Manoa. Accessed March 05, 2021.
http://hdl.handle.net/10125/101969.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Lacro, Erika L. “Enhancing student learning and success through the use of social networking technologies : a design-based research approach.” 2016. Web. 05 Mar 2021.
Vancouver:
Lacro EL. Enhancing student learning and success through the use of social networking technologies : a design-based research approach. [Internet] [Thesis]. University of Hawaii – Manoa; 2016. [cited 2021 Mar 05].
Available from: http://hdl.handle.net/10125/101969.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Lacro EL. Enhancing student learning and success through the use of social networking technologies : a design-based research approach. [Thesis]. University of Hawaii – Manoa; 2016. Available from: http://hdl.handle.net/10125/101969
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Hawaii – Manoa
8.
Ranney, Kathryn Rose.
Social media use and collective identity within the Occupy Movement.
Degree: 2015, University of Hawaii – Manoa
URL: http://hdl.handle.net/10125/101130
► M.A. University of Hawaii at Manoa 2014.
Spurred by the actions in Arab Spring and calls for action in reaction to the housing crisis, the…
(more)
▼ M.A. University of Hawaii at Manoa 2014.
Spurred by the actions in Arab Spring and calls for action in reaction to the housing crisis, the Occupy Movement started in the United States and spread globally, addressing a widening range of perceived institutional injustices. Members of the movement used social media to organize and connect with each other and sparked discussion about social media's role in this potentially new era of social movements. This mixed-method study explores Occupiers' sense of collective identity with the movement and the effect of social media use on their identity as well as the state of the Occupy Movement years after its genesis.
Subjects/Keywords: social media
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Ranney, K. R. (2015). Social media use and collective identity within the Occupy Movement. (Thesis). University of Hawaii – Manoa. Retrieved from http://hdl.handle.net/10125/101130
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Ranney, Kathryn Rose. “Social media use and collective identity within the Occupy Movement.” 2015. Thesis, University of Hawaii – Manoa. Accessed March 05, 2021.
http://hdl.handle.net/10125/101130.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Ranney, Kathryn Rose. “Social media use and collective identity within the Occupy Movement.” 2015. Web. 05 Mar 2021.
Vancouver:
Ranney KR. Social media use and collective identity within the Occupy Movement. [Internet] [Thesis]. University of Hawaii – Manoa; 2015. [cited 2021 Mar 05].
Available from: http://hdl.handle.net/10125/101130.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Ranney KR. Social media use and collective identity within the Occupy Movement. [Thesis]. University of Hawaii – Manoa; 2015. Available from: http://hdl.handle.net/10125/101130
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Texas – Austin
9.
-3442-5181.
Social media engagement : identifying the predictive anatomy of organic social content.
Degree: MA, Advertising, 2016, University of Texas – Austin
URL: http://hdl.handle.net/2152/39080
► Today, more than ever before, social media plays an integral role in digital brand communication. Advertisers and marketers are continually working to capitalize on the…
(more)
▼ Today, more than ever before,
social media plays an integral role in digital brand communication. Advertisers and marketers are continually working to capitalize on the massive size and popularity of modern
social media in hopes of building stronger relationships with their consumers. Increasingly,
social networking sites like Facebook and Twitter – under pressure to increase revenue – have made it harder for organic
social content to effectively reach and engage consumers without paid support. With the surging usage of ad blockers, there is evidence to suggest that organic
social media content may soon be an essential backbone to any robust digital strategy. To this end, this study examines and identifies the predictive components that make up organic
social media content in order to provide a focal point for effective content optimization. Analyses reveal three components of organic content as significant predictors: the number of handles included in a message, the number of hashtags within a message, and the time at which a message is posted.
Advisors/Committee Members: Eastin, Matthew S. (advisor), Wilcox , Gary (advisor).
Subjects/Keywords: Organic social media; Social media; Social media advertising; Social media engagement
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Chicago ·
MLA ·
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Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
-3442-5181. (2016). Social media engagement : identifying the predictive anatomy of organic social content. (Masters Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/39080
Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
Chicago Manual of Style (16th Edition):
-3442-5181. “Social media engagement : identifying the predictive anatomy of organic social content.” 2016. Masters Thesis, University of Texas – Austin. Accessed March 05, 2021.
http://hdl.handle.net/2152/39080.
Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
MLA Handbook (7th Edition):
-3442-5181. “Social media engagement : identifying the predictive anatomy of organic social content.” 2016. Web. 05 Mar 2021.
Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
Vancouver:
-3442-5181. Social media engagement : identifying the predictive anatomy of organic social content. [Internet] [Masters thesis]. University of Texas – Austin; 2016. [cited 2021 Mar 05].
Available from: http://hdl.handle.net/2152/39080.
Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
Council of Science Editors:
-3442-5181. Social media engagement : identifying the predictive anatomy of organic social content. [Masters Thesis]. University of Texas – Austin; 2016. Available from: http://hdl.handle.net/2152/39080
Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

University of Texas – Austin
10.
Funk, Hillary Ann Berquist.
Preliminary observations of government social media use during stages of disaster.
Degree: MSin Information Studies, Information Studies, 2014, University of Texas – Austin
URL: http://hdl.handle.net/2152/26435
► Communities have come to rely on technology to enhance public safety and communication during disasters. With nearly one-third of online adults receiving information from government…
(more)
▼ Communities have come to rely on technology to enhance public safety and communication during disasters. With nearly one-third of online adults receiving information from government organizations using digital tools other than websites, it is no surprise that increasingly government organizations are leveraging
social media to push out information to their communities. My interest in the topic of government use of
social media during disasters began when I began managing
social media platforms for a city emergency medical services system. My hope for the research is to reveal how government organizations are using
social media for emergency management and to discover what they have learned. This paper reviews literature about community use of
social media during various stages of disasters, and includes findings from interviews with five government organizations regarding their
social media use during emergency events. The goal of the research is to develop a deeper conversation among government and emergency management professionals to establish a direction for further research. Eventually, this ongoing research will better quantify the value of
social media use by government organizations during disasters so they can make informed decisions on how government can best utilize
social media platforms.
Advisors/Committee Members: Howison, James (advisor).
Subjects/Keywords: Social media
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Funk, H. A. B. (2014). Preliminary observations of government social media use during stages of disaster. (Masters Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/26435
Chicago Manual of Style (16th Edition):
Funk, Hillary Ann Berquist. “Preliminary observations of government social media use during stages of disaster.” 2014. Masters Thesis, University of Texas – Austin. Accessed March 05, 2021.
http://hdl.handle.net/2152/26435.
MLA Handbook (7th Edition):
Funk, Hillary Ann Berquist. “Preliminary observations of government social media use during stages of disaster.” 2014. Web. 05 Mar 2021.
Vancouver:
Funk HAB. Preliminary observations of government social media use during stages of disaster. [Internet] [Masters thesis]. University of Texas – Austin; 2014. [cited 2021 Mar 05].
Available from: http://hdl.handle.net/2152/26435.
Council of Science Editors:
Funk HAB. Preliminary observations of government social media use during stages of disaster. [Masters Thesis]. University of Texas – Austin; 2014. Available from: http://hdl.handle.net/2152/26435

Rutgers University
11.
Kim, Heewon, 1980-.
The visibility paradox: social media use as a manifestation of knowledge, disparity, and status in global organizing.
Degree: PhD, Communication, Information and Library Studies, 2016, Rutgers University
URL: https://rucore.libraries.rutgers.edu/rutgers-lib/51330/
► This dissertation investigates the ways in which distributed workers in a global high-tech organization engage with the affordances of enterprise social media for their everyday…
(more)
▼ This dissertation investigates the ways in which distributed workers in a global high-tech organization engage with the affordances of enterprise social media for their everyday knowledge sharing practices. Drawing on the scholarship of process of knowing, I elaborate on how communication visibility, enabled by the use of enterprise social media, is closely intertwined with the situational, relational, and material aspects of knowing. To offer an in-depth understanding of emerging knowledge sharing practices among globally distributed workers, I employed a mixed-methods approach analyzing different types of data including quantitative, social network, and qualitative data. The findings highlight the visibility paradox: communication visibility facilitates knowledge sharing, yet brings into high relief existing knowledge disparities among diverse groups, which in turn reinforces status differentials. Illustrating the intended and unintended consequences of technology adoption, this study disentangles the complex interrelationships among visibility, status hierarchies, and process of knowing. Although an enterprise social media platform was implemented to improve knowledge sharing across borders, emerging usage patterns ironically contributed to exacerbating knowledge disparities, which subsequently reproduced status asymmetry in the organization. This study builds a granular understanding of the paradoxical influences of visibility on knowledge sharing by presenting three central themes: knowledge (awareness of knowledge conversations vs. awareness of knowledge disparities), connectivity (connections as resources vs. connections as challenges), and power (leveraging panoptic effect vs. controlled by panoptic effect). These three constructs of knowledge, connectivity, and power are important status signals that are shaped by the visibility effects. This dissertation contributes to expanding the scholarship of organizational knowledge and paradox as well as extends practical insight into the management of technology, knowledge, and diversity in a global organization.
Advisors/Committee Members: Gibbs, Jennifer (chair).
Subjects/Keywords: Social media
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Kim, Heewon, 1. (2016). The visibility paradox: social media use as a manifestation of knowledge, disparity, and status in global organizing. (Doctoral Dissertation). Rutgers University. Retrieved from https://rucore.libraries.rutgers.edu/rutgers-lib/51330/
Chicago Manual of Style (16th Edition):
Kim, Heewon, 1980-. “The visibility paradox: social media use as a manifestation of knowledge, disparity, and status in global organizing.” 2016. Doctoral Dissertation, Rutgers University. Accessed March 05, 2021.
https://rucore.libraries.rutgers.edu/rutgers-lib/51330/.
MLA Handbook (7th Edition):
Kim, Heewon, 1980-. “The visibility paradox: social media use as a manifestation of knowledge, disparity, and status in global organizing.” 2016. Web. 05 Mar 2021.
Vancouver:
Kim, Heewon 1. The visibility paradox: social media use as a manifestation of knowledge, disparity, and status in global organizing. [Internet] [Doctoral dissertation]. Rutgers University; 2016. [cited 2021 Mar 05].
Available from: https://rucore.libraries.rutgers.edu/rutgers-lib/51330/.
Council of Science Editors:
Kim, Heewon 1. The visibility paradox: social media use as a manifestation of knowledge, disparity, and status in global organizing. [Doctoral Dissertation]. Rutgers University; 2016. Available from: https://rucore.libraries.rutgers.edu/rutgers-lib/51330/

Rutgers University
12.
Nik Abdul Rashid, Nik Ahmad Rozaidi, 1971-.
Understanding large-scale online collective action: examining the conditions for and outcomes of enterprise social media-based online ideation in a regulatory organization.
Degree: PhD, Communication, Information and Library Studies, 2018, Rutgers University
URL: https://rucore.libraries.rutgers.edu/rutgers-lib/56065/
► Crowdsourcing is one of the innovative ways organizations are employing to gather quality ideas from a large group of people. It is used when organizations…
(more)
▼ Crowdsourcing is one of the innovative ways organizations are employing to gather quality ideas from a large group of people. It is used when organizations need to involve a larger group of participants who are collectively invested in the outcome, such as for initiatives with organization-wide implications, that which small group brainstorming cannot sufficiently accomplish. The unpredictability of the process from start to finish however raises questions on the conditions suitable for the large-scale online ideation process that belies the collective action, because it does not seem to parallel that of small group brainstorming. This dissertation documents a mixed-methods case study of a regulatory organization that used enterprise social media for large-scale ideation, with a focus on identifying the enabling conditions for large-scale online ideation, and the factors that may influence the quality of the ideation process. The study found that the process is conditional on having an emergent facilitator, a longer deadline, not having participants pre-selected, and technology that has unique affordances for ideation. The study also found that functional diversity, number of comments, and presence of facilitator are significant predictors for the quality of the ideation process. The study has theoretical and practical implications on ideation, enterprise social media use, collective action, and for organizational communication.
Advisors/Committee Members: Gibbs, Jennifer (chair), Aakhus, Mark (internal member), Weber, Matthew (internal member), Jackson, Michele (outside member), School of Graduate Studies.
Subjects/Keywords: Social media
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Nik Abdul Rashid, Nik Ahmad Rozaidi, 1. (2018). Understanding large-scale online collective action: examining the conditions for and outcomes of enterprise social media-based online ideation in a regulatory organization. (Doctoral Dissertation). Rutgers University. Retrieved from https://rucore.libraries.rutgers.edu/rutgers-lib/56065/
Chicago Manual of Style (16th Edition):
Nik Abdul Rashid, Nik Ahmad Rozaidi, 1971-. “Understanding large-scale online collective action: examining the conditions for and outcomes of enterprise social media-based online ideation in a regulatory organization.” 2018. Doctoral Dissertation, Rutgers University. Accessed March 05, 2021.
https://rucore.libraries.rutgers.edu/rutgers-lib/56065/.
MLA Handbook (7th Edition):
Nik Abdul Rashid, Nik Ahmad Rozaidi, 1971-. “Understanding large-scale online collective action: examining the conditions for and outcomes of enterprise social media-based online ideation in a regulatory organization.” 2018. Web. 05 Mar 2021.
Vancouver:
Nik Abdul Rashid, Nik Ahmad Rozaidi 1. Understanding large-scale online collective action: examining the conditions for and outcomes of enterprise social media-based online ideation in a regulatory organization. [Internet] [Doctoral dissertation]. Rutgers University; 2018. [cited 2021 Mar 05].
Available from: https://rucore.libraries.rutgers.edu/rutgers-lib/56065/.
Council of Science Editors:
Nik Abdul Rashid, Nik Ahmad Rozaidi 1. Understanding large-scale online collective action: examining the conditions for and outcomes of enterprise social media-based online ideation in a regulatory organization. [Doctoral Dissertation]. Rutgers University; 2018. Available from: https://rucore.libraries.rutgers.edu/rutgers-lib/56065/

University of Illinois – Urbana-Champaign
13.
Jones, John Wesley, Jr.
The antidote to willfulness: Manufacturing dissent, KONY 2012, and propaganda as a technology of governance.
Degree: PhD, Educational Policy Studies, 2018, University of Illinois – Urbana-Champaign
URL: http://hdl.handle.net/2142/101795
► This dissertation presents a new definition of propaganda using the massively viral internet video KONY 2012 as an example. KONY 2012 was produced by the…
(more)
▼ This dissertation presents a new definition of propaganda using the massively viral internet video KONY 2012 as an example. KONY 2012 was produced by the nongovernmental organization (NGO) Invisible Children, which was founded by three young Americans in order to inform the American public about the crimes of the Ugandan warlord Joseph Kony. Within a few days of its release on the internet, KONY 2012 had become the most viral video of all time up to that point, garnering almost 100 million views on the popular video sharing website YouTube. Contrary to the concept of propaganda as simplistic lies, this dissertation argues that KONY 2012 demonstrates that propaganda is a sophisticated technique for governing and managing the behavior of individuals towards political ends in a literate, information-saturated, liberal democratic society.
Advisors/Committee Members: McCarthy, Cameron R. (advisor), McCarthy, Cameron R. (Committee Chair), Cope, William (committee member), Chan, Anita S. (committee member), Dhillon, Pradeep A. (committee member).
Subjects/Keywords: Media; Social Media; Education
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Jones, John Wesley, J. (2018). The antidote to willfulness: Manufacturing dissent, KONY 2012, and propaganda as a technology of governance. (Doctoral Dissertation). University of Illinois – Urbana-Champaign. Retrieved from http://hdl.handle.net/2142/101795
Chicago Manual of Style (16th Edition):
Jones, John Wesley, Jr. “The antidote to willfulness: Manufacturing dissent, KONY 2012, and propaganda as a technology of governance.” 2018. Doctoral Dissertation, University of Illinois – Urbana-Champaign. Accessed March 05, 2021.
http://hdl.handle.net/2142/101795.
MLA Handbook (7th Edition):
Jones, John Wesley, Jr. “The antidote to willfulness: Manufacturing dissent, KONY 2012, and propaganda as a technology of governance.” 2018. Web. 05 Mar 2021.
Vancouver:
Jones, John Wesley J. The antidote to willfulness: Manufacturing dissent, KONY 2012, and propaganda as a technology of governance. [Internet] [Doctoral dissertation]. University of Illinois – Urbana-Champaign; 2018. [cited 2021 Mar 05].
Available from: http://hdl.handle.net/2142/101795.
Council of Science Editors:
Jones, John Wesley J. The antidote to willfulness: Manufacturing dissent, KONY 2012, and propaganda as a technology of governance. [Doctoral Dissertation]. University of Illinois – Urbana-Champaign; 2018. Available from: http://hdl.handle.net/2142/101795

Ryerson University
14.
Majeed, Zeelaf.
Social media for social change: Developing social media strategies to influence negative cultural assumptions.
Degree: 2016, Ryerson University
URL: https://digital.library.ryerson.ca/islandora/object/RULA%3A5742
► This research explores how social media can effectively be used by community activists to influence negative cultural assumptions. This study focused on challenging stereotypical attitudes…
(more)
▼ This research explores how social media can effectively be used by community activists to influence negative cultural assumptions. This study focused on challenging stereotypical attitudes towards Muslim women who wear hijab. Ten participants responded to a pre-campaign survey, which gathered their attitudes towards head coverings, specifically people in baseball caps (non-religious headgear) and hijabs (Muslim headscarf). Participants then followed a two-
week social media campaign, developed with the Canadian Council of Muslim Women (Toronto chapter), that addressed common assumptions about women in hijab, and answered a post-campaign survey to assess the campaign’s impact. Seven participants said the campaign successfully challenged negative stereotypes about women who wear hijab, and five said the campaign positively influenced their ideas about this cultural group. Participants said the profiles of successful women who wear hijab were most effective, which seems to indicate that positive stories may have more impact in creating social change.
Subjects/Keywords: Social media – Social aspects; Social media – Political aspects; Social media – Influence; Social media – Public opinion
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
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Export
to Zotero / EndNote / Reference
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APA (6th Edition):
Majeed, Z. (2016). Social media for social change: Developing social media strategies to influence negative cultural assumptions. (Thesis). Ryerson University. Retrieved from https://digital.library.ryerson.ca/islandora/object/RULA%3A5742
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Majeed, Zeelaf. “Social media for social change: Developing social media strategies to influence negative cultural assumptions.” 2016. Thesis, Ryerson University. Accessed March 05, 2021.
https://digital.library.ryerson.ca/islandora/object/RULA%3A5742.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Majeed, Zeelaf. “Social media for social change: Developing social media strategies to influence negative cultural assumptions.” 2016. Web. 05 Mar 2021.
Vancouver:
Majeed Z. Social media for social change: Developing social media strategies to influence negative cultural assumptions. [Internet] [Thesis]. Ryerson University; 2016. [cited 2021 Mar 05].
Available from: https://digital.library.ryerson.ca/islandora/object/RULA%3A5742.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Majeed Z. Social media for social change: Developing social media strategies to influence negative cultural assumptions. [Thesis]. Ryerson University; 2016. Available from: https://digital.library.ryerson.ca/islandora/object/RULA%3A5742
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
15.
Kasonde, Mutanuka.
Social Media Intelligence extractor.
Degree: 2015, University of Zimbabwe
URL: http://dspace.unza.zm/handle/123456789/4056
► In the last few centuries, information has highly appreciated in value and its sources have greatly increased in number. The introduction of the web 2.0,…
(more)
▼ In the last few centuries, information has highly appreciated in value and its sources have greatly increased in number. The introduction of the web 2.0, which allowed users not only to retrieve but also generate information as authors, gave birth to a whole new data source called social media. Social media is a term that integrates technology, social interaction and user generated content and differs from traditional broadcasting. It commonly comprises of technologies such as instant messaging programs, discussion forums, weblogs and wikis. Facebook, YouTube and Wikipedia are examples of popular social media websites. The information generated is greatly useful to individuals, organizations, institutions and governments globally. But this information tends to be highly unstructured and certain times not trustworthy. Social Computing is a novel and emerging computing paradigm that involves a multi-disciplinary approach in analyzing and modeling social behaviors on different media and platforms to produce intelligent and interactive applications and results. The objective of this project is to summarize social media opinions on various subjects with the focus on Twitter and Facebook microblog systems. In this project, we propose and attempt to implement a system that uses various machine learning and computational techniques used in Social Computing to collect, extract, process, mine, and visualize the data. This summarization task is different from traditional text summarization because we are only interested in the positive, negative and neutral opinions people have expressed on specific features or topics. This will be done at both the sentence and at the post level (document level).Keywords: Social media, web crawling, text processing, data mining, machine learning, topic detection, sentiment analysis, quality content detection.
Subjects/Keywords: Social Media; Social Media; Quality Content Detection
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APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Kasonde, M. (2015). Social Media Intelligence extractor. (Thesis). University of Zimbabwe. Retrieved from http://dspace.unza.zm/handle/123456789/4056
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Kasonde, Mutanuka. “Social Media Intelligence extractor.” 2015. Thesis, University of Zimbabwe. Accessed March 05, 2021.
http://dspace.unza.zm/handle/123456789/4056.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Kasonde, Mutanuka. “Social Media Intelligence extractor.” 2015. Web. 05 Mar 2021.
Vancouver:
Kasonde M. Social Media Intelligence extractor. [Internet] [Thesis]. University of Zimbabwe; 2015. [cited 2021 Mar 05].
Available from: http://dspace.unza.zm/handle/123456789/4056.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Kasonde M. Social Media Intelligence extractor. [Thesis]. University of Zimbabwe; 2015. Available from: http://dspace.unza.zm/handle/123456789/4056
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
16.
Lindqvist, Niklas.
Det moderna biblioteket inätverkssamhället : En studie över kulturpolitikers och bibliotekariers åsikter om bibliotekens användande av sociala medier.
Degree: Sociology, 2014, Umeå University
URL: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-102850
► <h2>”The modern library in the network society”</h2> A study of cultural politicians and librarians opinions about libraries' use of social media Social media is becoming…
(more)
▼ <h2>”The modern library in the network society”</h2> A study of cultural politicians and librarians opinions about libraries' use of social media Social media is becoming more and more interacted in our daily lives and Carlsson (2013) argues that today's libraries have undergone major challenges in the digital information technology's entry in the library arena. The new technology has led to sum up in one question: how a library should relate to the digital information technology, the issue has applied in particular the social communications media, such as Facebook, Twitter and more. The purpose of this paper is to examine the culture of politicians and librarians 'perceptions of public libraries' use of social media linked to the libraries and their democracy promotion efforts. This is analyzed from Castells theories about the network society and the digital divide. In summary, the study concluded that the majority of the culture politicians and librarians believe that social media is a part of the future of the library. But they have different views on how to get there, cultural politicians describe the ideas for the library and the use of social media more visionary, while the librarians descriptions are more closely with the business. The possibility of dual communication instead of one-way communication took many respondents as an important part of the library's presence on social media. The importance of the library's democracy promotion efforts to reach out to everyone even those as defined by or at risk of falling into the digital divide is also discussed in the study.
Subjects/Keywords: Social media; library; Facebook; social media; libraries
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APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Lindqvist, N. (2014). Det moderna biblioteket inätverkssamhället : En studie över kulturpolitikers och bibliotekariers åsikter om bibliotekens användande av sociala medier. (Thesis). Umeå University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-102850
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Lindqvist, Niklas. “Det moderna biblioteket inätverkssamhället : En studie över kulturpolitikers och bibliotekariers åsikter om bibliotekens användande av sociala medier.” 2014. Thesis, Umeå University. Accessed March 05, 2021.
http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-102850.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Lindqvist, Niklas. “Det moderna biblioteket inätverkssamhället : En studie över kulturpolitikers och bibliotekariers åsikter om bibliotekens användande av sociala medier.” 2014. Web. 05 Mar 2021.
Vancouver:
Lindqvist N. Det moderna biblioteket inätverkssamhället : En studie över kulturpolitikers och bibliotekariers åsikter om bibliotekens användande av sociala medier. [Internet] [Thesis]. Umeå University; 2014. [cited 2021 Mar 05].
Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-102850.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Lindqvist N. Det moderna biblioteket inätverkssamhället : En studie över kulturpolitikers och bibliotekariers åsikter om bibliotekens användande av sociala medier. [Thesis]. Umeå University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-102850
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Clemson University
17.
Wade, Julie Terrill.
Social Media and Selection: How Does New Technology Change an Old Game?.
Degree: PhD, Management, 2015, Clemson University
URL: https://tigerprints.clemson.edu/all_dissertations/1763
► Research indicates employers use social media, such as Facebook and LinkedIn, to make decision regarding would-be employees. A scarce amount of academic research specifically examines…
(more)
▼ Research indicates employers use
social media, such as Facebook and LinkedIn, to make decision regarding would-be employees. A scarce amount of academic research specifically examines the decision-making processes employers use when using
social media to select the best job applicant for the job. This study focuses on how
social media impacts hiring processes, investigating the impact of political attitudes expressed on
social media impact managers’ evaluations of how “hireable” job candidates are. This study also examines how individuating information, also known as job-related information, presented on
social media influences employer decisions to hire job candidates. To test the research model, an experimental design was used. Three separate political conditions were used to test how applicant attitudes about legalizing marijuana, the Affordable Healthcare Act and gun control laws, as well as high and low levels of individuating information, displayed on Facebook and LinkedIn profiles affect hireability evaluations. Whether
social media platform influences decision-making was also tested. Structural Equation Modeling, a combination of path analysis and factor analysis, was employed to test the model relationships. Our results indicate a number of significant relationships, including relationships between similarity, liking, and hireability in all three conditions, individuating information and hireability, with moderating effects of
social media platform proving significant in some political conditions as well.
Advisors/Committee Members: Jason Thatcher, Committee Co-Chair, Phil Roth, Committee Co-Chair, Joseph Mazer, DeWayne Moore.
Subjects/Keywords: SOCIAL MEDIA; SOCIAL MEDIA PLATFORM; HIRING DECISIONS
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Wade, J. T. (2015). Social Media and Selection: How Does New Technology Change an Old Game?. (Doctoral Dissertation). Clemson University. Retrieved from https://tigerprints.clemson.edu/all_dissertations/1763
Chicago Manual of Style (16th Edition):
Wade, Julie Terrill. “Social Media and Selection: How Does New Technology Change an Old Game?.” 2015. Doctoral Dissertation, Clemson University. Accessed March 05, 2021.
https://tigerprints.clemson.edu/all_dissertations/1763.
MLA Handbook (7th Edition):
Wade, Julie Terrill. “Social Media and Selection: How Does New Technology Change an Old Game?.” 2015. Web. 05 Mar 2021.
Vancouver:
Wade JT. Social Media and Selection: How Does New Technology Change an Old Game?. [Internet] [Doctoral dissertation]. Clemson University; 2015. [cited 2021 Mar 05].
Available from: https://tigerprints.clemson.edu/all_dissertations/1763.
Council of Science Editors:
Wade JT. Social Media and Selection: How Does New Technology Change an Old Game?. [Doctoral Dissertation]. Clemson University; 2015. Available from: https://tigerprints.clemson.edu/all_dissertations/1763

Columbia University
18.
Hidey, Christopher.
Content Selection for Effective Counter-Argument Generation.
Degree: 2020, Columbia University
URL: https://doi.org/10.7916/d8-71fz-xg62
► The information ecosystem of social media has resulted in an abundance of opinions on political topics and current events. In order to encourage better discussions,…
(more)
▼ The information ecosystem of social media has resulted in an abundance of opinions on political topics and current events. In order to encourage better discussions, it is important to promote high-quality responses and relegate low-quality ones.
We thus focus on automatically analyzing and generating counter-arguments in response to posts on social media with the goal of providing effective responses.
This thesis is composed of three parts. In the first part, we conduct an analysis of arguments. Specifically, we first annotate discussions from Reddit for aspects of arguments and then analyze them for their persuasive impact. Then we present approaches to identify the argumentative structure of these discussions and predict the persuasiveness of an argument. We evaluate each component independently using automatic or manual evaluations and show significant improvement in each.
In the second part, we leverage our discoveries from our analysis in the process of generating counter-arguments. We develop two approaches in the retrieve-and-edit framework, where we obtain content using methods created during our analysis of arguments, among others, and then modify the content using techniques from natural language generation. In the first approach, we develop an approach to retrieve counter-arguments by annotating a dataset for stance and building models for stance prediction. Then we use our approaches from our analysis of arguments to extract persuasive argumentative content before modifying non-content phrases for coherence. In contrast, in the second approach we create a dataset and models for modifying content – making semantic edits to a claim to have a contrasting stance. We evaluate our approaches using intrinsic automatic evaluation of our predictive models and an overall human evaluation of our generated output.
Finally, in the third part, we discuss the semantic challenges of argumentation that we need to solve in order to make progress in the understanding of arguments. To clarify, we develop new methods for identifying two types of semantic relations – causality and veracity. For causality, we build a distant-labeled dataset of causal relations using lexical indicators and then we leverage features from those indicators to build predictive models. For veracity, we build new models to retrieve evidence given a claim and predict whether the claim is supported by that evidence. We also develop a new dataset for veracity to illuminate the areas that need progress. We evaluate these approaches using automated and manual techniques and obtain significant improvement over strong baselines.
Finally, we apply these techniques to claims in the domain of household electricity consumption, mining claims using our methods for causal relations and then verifying their truthfulness.
Subjects/Keywords: Social media; Logic
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Hidey, C. (2020). Content Selection for Effective Counter-Argument Generation. (Doctoral Dissertation). Columbia University. Retrieved from https://doi.org/10.7916/d8-71fz-xg62
Chicago Manual of Style (16th Edition):
Hidey, Christopher. “Content Selection for Effective Counter-Argument Generation.” 2020. Doctoral Dissertation, Columbia University. Accessed March 05, 2021.
https://doi.org/10.7916/d8-71fz-xg62.
MLA Handbook (7th Edition):
Hidey, Christopher. “Content Selection for Effective Counter-Argument Generation.” 2020. Web. 05 Mar 2021.
Vancouver:
Hidey C. Content Selection for Effective Counter-Argument Generation. [Internet] [Doctoral dissertation]. Columbia University; 2020. [cited 2021 Mar 05].
Available from: https://doi.org/10.7916/d8-71fz-xg62.
Council of Science Editors:
Hidey C. Content Selection for Effective Counter-Argument Generation. [Doctoral Dissertation]. Columbia University; 2020. Available from: https://doi.org/10.7916/d8-71fz-xg62
19.
Hooks, Austin M.
Cancel culture: posthuman hauntologies in digital rhetoric and the latent values of virtual community networks.
Degree: 2020, University of Tennessee – Chattanooga
URL: https://scholar.utc.edu/theses/669
► This study explores how modern epideictic practices enact latent community values by analyzing modern call-out culture, a form of public shaming that aims to hold…
(more)
▼ This study explores how modern epideictic practices enact latent community values by analyzing modern call-out culture, a form of public shaming that aims to hold individuals responsible for perceived politically incorrect behavior via
social media, and cancel culture, a boycott of such behavior and a variant of call-out culture. As a result, this thesis is mainly concerned with the capacity of words, iterated within the archive of
social media, to haunt us—both culturally and informatically. Through hauntology, this study hopes to understand a modern discourse community that is bound by an epideictic framework that specializes in the deconstruction of the individual’s ethos via the constant demonization and incitement of past, current, and possible
social media expressions. The primary goal of this study is to understand how these practices function within a capitalistic framework and mirror the performativity of capital by reducing affective human interactions to that of a transaction.
Advisors/Committee Members: Palmer, Heather, Hunter, Rik, Matthew, Guy, College of Arts and Sciences.
Subjects/Keywords: Rhetoric; Social media
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Hooks, A. M. (2020). Cancel culture: posthuman hauntologies in digital rhetoric and the latent values of virtual community networks. (Masters Thesis). University of Tennessee – Chattanooga. Retrieved from https://scholar.utc.edu/theses/669
Chicago Manual of Style (16th Edition):
Hooks, Austin M. “Cancel culture: posthuman hauntologies in digital rhetoric and the latent values of virtual community networks.” 2020. Masters Thesis, University of Tennessee – Chattanooga. Accessed March 05, 2021.
https://scholar.utc.edu/theses/669.
MLA Handbook (7th Edition):
Hooks, Austin M. “Cancel culture: posthuman hauntologies in digital rhetoric and the latent values of virtual community networks.” 2020. Web. 05 Mar 2021.
Vancouver:
Hooks AM. Cancel culture: posthuman hauntologies in digital rhetoric and the latent values of virtual community networks. [Internet] [Masters thesis]. University of Tennessee – Chattanooga; 2020. [cited 2021 Mar 05].
Available from: https://scholar.utc.edu/theses/669.
Council of Science Editors:
Hooks AM. Cancel culture: posthuman hauntologies in digital rhetoric and the latent values of virtual community networks. [Masters Thesis]. University of Tennessee – Chattanooga; 2020. Available from: https://scholar.utc.edu/theses/669
20.
Adlington, Rachael.
Young children's online authoring: The techno-semiotic co-construction of blogs.
Degree: PhD, 2016, Australian Catholic University
URL: https://researchbank.acu.edu.au/theses/618
► Blogs provide unique authoring affordances for young children. To date, however, research has focused on older children, teenagers and adults as bloggers, and is limited…
(more)
▼ Blogs provide unique authoring affordances for young children. To date, however, research has focused on older children, teenagers and adults as bloggers, and is limited in accounting for the semiotic roles of facilities, such as commenting and tagging. In contrast, this thesis is concerned with the intersection of technological and semiotic affordances of blogs. More specifically, it provides an account of the linguistic nature of blogs as collaborative texts, co-constructed by young blog authors and their audiences.
The study investigated 48 blogs authored by five- to eight-year-old children. The theoretical orientation was systemic functional linguistics (SFL). In accounting for the nature of blog co-construction, techno-semiotic linguistic resources deployed in the dataset were examined in terms of the three metafunctions of SFL – textual, interpersonal and ideational.
The study used a small-scale corpus content analysis to describe the semiotic context of the blogs in the study. Small-scale analysis also determined the techno-semiotic resources deployed across the corpus, especially those used for realising the textual metafunction in blog co-construction. Individual text analyses were also undertaken on comment-active and tag-active blogs, to explicate the use of interactive and evaluative resources in blog co-construction, including analyses of MOOD and NEGOTIATION, as well as synoptic and dynamic APPRAISAL analyses. Individual text analyses also interrogated LOGICO-SEMANTIC RELATIONS as construed with and by tags and blog posts.
It was found blog authors deployed the linguistic resources of NEGOTIATION and APPRAISAL to solicit co-authorship from reader-commenters and collaboratively achieve the social goals of the post-and-comments as text. This included bonding over the topic of posts, building solidarity between the author and readers, co-construing the evaluative stance of the author and collaborating on the text as an instance of genre. The study showed how authors used tags to create complex textual and ideational, logico-semantic interconnections across blogs. Additionally, tagging impacted on instantiation of genre, owing to the realization of simultaneous logical relations afforded by tags.
Existing theory was a productive heuristic for understanding blog co-construction. The theoretical notion of a locus of authority was suggested to explain the different levels of authority given to readers as co-authors. Extensions to SFL theory were proposed to expound the techno-semiotic distinctiveness of blogs, including intermodal NEGOTIATION between author and reader-commenters and the impact of reading directionality on logico-semantic relations between posts. Further, the concept of modal hybridity was put forward to account for the realisation of the blog as both written and spoken-like dialogic text.
Implications are drawn for ways in which educators and curriculum developers may take into consideration the techno-semiotic, co-constructive affordances of blogs in learning and teaching in the early years…
Subjects/Keywords: Education; Social Media
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Adlington, R. (2016). Young children's online authoring: The techno-semiotic co-construction of blogs. (Doctoral Dissertation). Australian Catholic University. Retrieved from https://researchbank.acu.edu.au/theses/618
Chicago Manual of Style (16th Edition):
Adlington, Rachael. “Young children's online authoring: The techno-semiotic co-construction of blogs.” 2016. Doctoral Dissertation, Australian Catholic University. Accessed March 05, 2021.
https://researchbank.acu.edu.au/theses/618.
MLA Handbook (7th Edition):
Adlington, Rachael. “Young children's online authoring: The techno-semiotic co-construction of blogs.” 2016. Web. 05 Mar 2021.
Vancouver:
Adlington R. Young children's online authoring: The techno-semiotic co-construction of blogs. [Internet] [Doctoral dissertation]. Australian Catholic University; 2016. [cited 2021 Mar 05].
Available from: https://researchbank.acu.edu.au/theses/618.
Council of Science Editors:
Adlington R. Young children's online authoring: The techno-semiotic co-construction of blogs. [Doctoral Dissertation]. Australian Catholic University; 2016. Available from: https://researchbank.acu.edu.au/theses/618

University of Debrecen
21.
Orha, Viktor.
Social Media Marketing
.
Degree: DE – TEK – Bölcsészettudományi Kar, 2013, University of Debrecen
URL: http://hdl.handle.net/2437/157259
► In the 21st century, in the computer age, many of our basic habits have changed. This can be most easily noticed on the youth who…
(more)
▼ In the 21st century, in the computer age, many of our basic habits have changed. This can be most easily noticed on the youth who are the first to pick up the cutting edge technologies. Nowadays they spend most of their time in front of their computers, hanging on
social networking sites such as Facebook, YouTube, Twitter and the list goes on. More and more of the new generation when they want to buy something, at first they do a web search find any related information on the product then read the reviews and comments of the owners on blogs and only then they decide to choose a particular brand (Turner 48).
With the change of consumer habits, companies try to catch up with these new methods and try to engage their potential buyers by exploiting the possibilities of online
social networks. This new wave of product sales is called
social media marketing. The purpose of this thesis is to have an overview on this new online marketing phenomenon, analyze its effectiveness and finally conclude on where these methods will evolve in the future.
Advisors/Committee Members: Simon, Zoltán (advisor).
Subjects/Keywords: social media;
marketing
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APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Orha, V. (2013). Social Media Marketing
. (Thesis). University of Debrecen. Retrieved from http://hdl.handle.net/2437/157259
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Orha, Viktor. “Social Media Marketing
.” 2013. Thesis, University of Debrecen. Accessed March 05, 2021.
http://hdl.handle.net/2437/157259.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Orha, Viktor. “Social Media Marketing
.” 2013. Web. 05 Mar 2021.
Vancouver:
Orha V. Social Media Marketing
. [Internet] [Thesis]. University of Debrecen; 2013. [cited 2021 Mar 05].
Available from: http://hdl.handle.net/2437/157259.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Orha V. Social Media Marketing
. [Thesis]. University of Debrecen; 2013. Available from: http://hdl.handle.net/2437/157259
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Illinois – Chicago
22.
Bay, Stephanie V.
Communicating Through Social Media: How Persons with ALS Use the Internet to Maintain Social Connections.
Degree: 2017, University of Illinois – Chicago
URL: http://hdl.handle.net/10027/22124
► Persons with amyotrophic lateral sclerosis (pALS) who have complex communication needs are at an increased risk for social isolation and exclusion due to a variety…
(more)
▼ Persons with amyotrophic lateral sclerosis (pALS) who have complex communication needs are at an increased risk for
social isolation and exclusion due to a variety of barriers that impede
social participation. Internet-based communications have become ubiquitous in modern society and critical to
social inclusion and participation. Recent research has suggested that persons with complex communication needs can benefit from Internet-based communications such as
social networking sites to support communication and improve upon
social participation (Caron & Light, 2015). This study aimed to inform models of practice by exploring the
social networks and online communication perspectives of pALS who use augmentative and alternative communication (AAC) using a parallel mixed methods approach. Two research questions were posed: 1) what is the size and typology of the
social networks of pALS who use AAC, and 2) what are the perspectives of pALS in using Internet-based communications to interact with these networks? Eight participants with ALS who used AAC completed a questionnaire related to their
social networks. Six of those participants shared their perspectives regarding use of Internet-based communications via web-based interviews. Five participants were video recorded composing and sending an email using their assistive technology. The study found that despite many barriers to accessing the Internet, persons with ALS use Internet-based communications to enhance their opportunities for
social inclusion, which may promote their ability to maintain their pre-ALS
social roles, independence, and quality of life. The findings support the inclusion of Internet-based communications when conceptualizing the
social participation of persons with complex communication needs.
Advisors/Committee Members: Politano, Patricia (committee member), Gill, Carol (committee member), McNaughton, David B (committee member), Raghavendra, Parimala (committee member), Fujiura, Glenn T (chair).
Subjects/Keywords: ALS; Social Media
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Bay, S. V. (2017). Communicating Through Social Media: How Persons with ALS Use the Internet to Maintain Social Connections. (Thesis). University of Illinois – Chicago. Retrieved from http://hdl.handle.net/10027/22124
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Bay, Stephanie V. “Communicating Through Social Media: How Persons with ALS Use the Internet to Maintain Social Connections.” 2017. Thesis, University of Illinois – Chicago. Accessed March 05, 2021.
http://hdl.handle.net/10027/22124.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Bay, Stephanie V. “Communicating Through Social Media: How Persons with ALS Use the Internet to Maintain Social Connections.” 2017. Web. 05 Mar 2021.
Vancouver:
Bay SV. Communicating Through Social Media: How Persons with ALS Use the Internet to Maintain Social Connections. [Internet] [Thesis]. University of Illinois – Chicago; 2017. [cited 2021 Mar 05].
Available from: http://hdl.handle.net/10027/22124.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Bay SV. Communicating Through Social Media: How Persons with ALS Use the Internet to Maintain Social Connections. [Thesis]. University of Illinois – Chicago; 2017. Available from: http://hdl.handle.net/10027/22124
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Illinois – Chicago
23.
Feng, Miao.
Chinese Cyber Nationalism: The 2012 Diaoyu Islands Dispute on Sina Weibo.
Degree: 2017, University of Illinois – Chicago
URL: http://hdl.handle.net/10027/22176
► The dissertation examined the dynamics of the 2012 Diaoyu Islands dispute on Sina Weibo across three layers: users, content, and role of platform. At the…
(more)
▼ The dissertation examined the dynamics of the 2012 Diaoyu Islands dispute on Sina Weibo across three layers: users, content, and role of platform. At the user layer, the research identifies the prominent users as elite framers on Weibo, whose discussions on the dispute dominated the framing of the issue. The most influential users are identified as predominately urban, middle class, more educated males, implying a profound inequality in the power to drive and direct the discourses on Weibo or in contemporary Chinese society. At the content layer, the dissertation discovers the major topics and frames that emerged from the discussion. It identified 11 topics via a labeled LDA topic model and then consolidated them into three major frames of Chinese cyber nationalism: nonofficial, official, and relational nationalism frames. The interactions among the
social groups using the three major frames demonstrated that Chinese cyber nationalism inherited and strategically adopted the cyber nationalistic discourse from the pre-
social media era; however, the dissertation found a contrasting and reconciling cyber nationalism advocated by the opinion leaders which mediated between official and popular nationalism in China. Third, the dissertation explored the roles of Weibo in the islands dispute and sought further theorization of the online space in China. As the dissertation identifies the proliferation of the “duanzi” culture among the Weibo users on the discussion of national affairs, it challenges the line of researches which only concentrate on the surveillance and censorship dynamics in Chinese internet study. A dark side of Weibo has been uncovered in the permission and promotion of fake news and misinformation on Weibo, as found elsewhere in the resurgence of nationalistic sentiments and national politics in the world.
This dissertation represents the first framing study of Chinese cyber nationalism on
social media. The dual rise of cyber nationalism and
social media in China is not an isolated, discrete, and fragmented episode of global politics. This dissertation provides a comprehensive picture of the
social players, their discourses, and power dynamics in a national/international affair of the century-long Diaoyu Islands dispute, one of the most explosive national security conflicts in the world.
Advisors/Committee Members: Yuan, Elaine (advisor), Emery, Sherry (committee member), Meraz, Sharon (committee member), Papacharissi, Zizi (committee member), Puig Abril , Eulàlia (committee member), Yuan, Elaine (chair).
Subjects/Keywords: nationalism; social media
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Feng, M. (2017). Chinese Cyber Nationalism: The 2012 Diaoyu Islands Dispute on Sina Weibo. (Thesis). University of Illinois – Chicago. Retrieved from http://hdl.handle.net/10027/22176
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Feng, Miao. “Chinese Cyber Nationalism: The 2012 Diaoyu Islands Dispute on Sina Weibo.” 2017. Thesis, University of Illinois – Chicago. Accessed March 05, 2021.
http://hdl.handle.net/10027/22176.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Feng, Miao. “Chinese Cyber Nationalism: The 2012 Diaoyu Islands Dispute on Sina Weibo.” 2017. Web. 05 Mar 2021.
Vancouver:
Feng M. Chinese Cyber Nationalism: The 2012 Diaoyu Islands Dispute on Sina Weibo. [Internet] [Thesis]. University of Illinois – Chicago; 2017. [cited 2021 Mar 05].
Available from: http://hdl.handle.net/10027/22176.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Feng M. Chinese Cyber Nationalism: The 2012 Diaoyu Islands Dispute on Sina Weibo. [Thesis]. University of Illinois – Chicago; 2017. Available from: http://hdl.handle.net/10027/22176
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Victoria University of Wellington
24.
Garrett, Veronica A.
An Investigation of Successful Implementation of Social Media by Small and Medium-Sized Businesses.
Degree: 2011, Victoria University of Wellington
URL: http://hdl.handle.net/10063/2212
► This study investigates the successful implementation of social media by small and medium-sized New Zealand businesses. The reasons for selecting social media as the focal…
(more)
▼ This study investigates the successful implementation of
social media by small and medium-sized New Zealand businesses. The reasons for selecting
social media as the focal innovation were twofold. Firstly, it is vital that marketers embrace it.
Social media has revolutionised the way in which marketers can communicate and promote to customers. Fundamentally, message control has passed from the marketer to the customer.
Secondly, it provided an opportunity to explore innovation implementation from a business perspective early on in its diffusion cycle. Although businesses were only recently invited to join
social media platforms, it was anticipated that many businesses would have adopted it within the last three years.
This research contributes to the sparse literature on
social media. It also contributes to the growing body of literature on innovation implementation, businesses as the unit of analysis, and research which uses implementation success as its outcome variable. Additionally, it contributes to the body of research for businesses that have less than 20 employees, defined as either small to medium-sized enterprises (SMEs) or micro-organisations, depending on the country.
The objectives of this research were to identify which characteristics were most significant in influencing the successful implementation of
social media and to propose a conceptual model. Due to the scarcity of literature on
social media, constructs and measures were developed from other disciplines and innovation types. Research was grounded in innovation and implementation theory. The Organisational Innovativeness theory and the Variance theory (particularly the Technology-Organisation-Environment or TOE framework) were found to be of particular relevance. Marketing theory was also referred to, with the outcomes being marketing-based measures.
The research was conducted in three steps. Firstly, in the pre-test phase senior managers from the New Zealand Retailers Association and academics provided feedback on the questionnaire. The Association then sent a pilot survey to their members, generating 53 usable responses. Secondly, the main survey was distributed via Facebook to businesses operating in that medium. Following analysis, the third phase involved interviews which further explored themes identified from the quantitative stage.
Theoretical, methodological and managerial contributions were made from the research. Theoretical contributions included the development and empirical testing of a conceptual model for successful
social media implementation. Significant predictor variables identified included complexity, a clear strategy, resources, access to training and education, and competition. These were measured by a number of dependent variables including use, overall management satisfaction and newly-developed scales for net benefits (including increased profit and increased brand loyalty).
Methodological contributions included the timing of the survey. As
social media has only been implemented relatively recently, information was…
Advisors/Committee Members: Krisjanous, Jayne.
Subjects/Keywords: Social media implementation
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Garrett, V. A. (2011). An Investigation of Successful Implementation of Social Media by Small and Medium-Sized Businesses. (Masters Thesis). Victoria University of Wellington. Retrieved from http://hdl.handle.net/10063/2212
Chicago Manual of Style (16th Edition):
Garrett, Veronica A. “An Investigation of Successful Implementation of Social Media by Small and Medium-Sized Businesses.” 2011. Masters Thesis, Victoria University of Wellington. Accessed March 05, 2021.
http://hdl.handle.net/10063/2212.
MLA Handbook (7th Edition):
Garrett, Veronica A. “An Investigation of Successful Implementation of Social Media by Small and Medium-Sized Businesses.” 2011. Web. 05 Mar 2021.
Vancouver:
Garrett VA. An Investigation of Successful Implementation of Social Media by Small and Medium-Sized Businesses. [Internet] [Masters thesis]. Victoria University of Wellington; 2011. [cited 2021 Mar 05].
Available from: http://hdl.handle.net/10063/2212.
Council of Science Editors:
Garrett VA. An Investigation of Successful Implementation of Social Media by Small and Medium-Sized Businesses. [Masters Thesis]. Victoria University of Wellington; 2011. Available from: http://hdl.handle.net/10063/2212

Brandeis University
25.
Huai, Qian.
The Relationship between Social Media and Empathy.
Degree: 2019, Brandeis University
URL: http://hdl.handle.net/10192/36762
► Recently, there is an increasing concern of social media use. In particular, social media use may be related to empathy decline and mental health issues,…
(more)
▼ Recently, there is an increasing concern of social media use. In particular, social media use may be related to empathy decline and mental health issues, even may be linked to some social problems (Konrath, 2010). The present study aims to investigate whether and how social media use would be associated with empathy. We collected totally 150 participants (6 – 78 years) through online survey. The results showed that time spending on social media has no significant relationship with empathy. However, preference for social media interaction was found to be positively related to online cognitive empathy. In addition, age has significant negative relationship with both online and offline empathy.
Subjects/Keywords: empathy; social media
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Huai, Q. (2019). The Relationship between Social Media and Empathy. (Thesis). Brandeis University. Retrieved from http://hdl.handle.net/10192/36762
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Huai, Qian. “The Relationship between Social Media and Empathy.” 2019. Thesis, Brandeis University. Accessed March 05, 2021.
http://hdl.handle.net/10192/36762.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Huai, Qian. “The Relationship between Social Media and Empathy.” 2019. Web. 05 Mar 2021.
Vancouver:
Huai Q. The Relationship between Social Media and Empathy. [Internet] [Thesis]. Brandeis University; 2019. [cited 2021 Mar 05].
Available from: http://hdl.handle.net/10192/36762.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Huai Q. The Relationship between Social Media and Empathy. [Thesis]. Brandeis University; 2019. Available from: http://hdl.handle.net/10192/36762
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Queens University
26.
Trottier, Daniel.
Mutual Augmentation of Surveillance Practices on Social Media
.
Degree: Sociology, 2011, Queens University
URL: http://hdl.handle.net/1974/6260
► Social media services like Facebook mark the continued domestication of surveillance technology. Facebook has been remarkably successful at establishing a presence within a variety of…
(more)
▼ Social media services like Facebook mark the continued domestication of surveillance technology. Facebook has been remarkably successful at establishing a presence within a variety of social settings, including the interpersonal sphere, the academic sector, and the marketplace. As a platform shared by these spheres, Facebook distributes personal information beyond intended contexts. This research will develop a sociological understanding of individual, institutional, and aggregate surveillance through social networking sites. A series of semi-structured face-to-face interviews with students, university administrators and business employees provides a detailed understanding of surveillance practices on Facebook. Three kinds of surveillance are considered. First, lateral – or peer-to-peer – surveillance refers to interpersonal scrutiny between individuals. Second, institutional surveillance is the scrutiny of key populations by universities and other institutions. Third, aggregated surveillance is used primarily by businesses to study relevant markets. I propose that mutual augmentation exists between individual, institutional, and aggregate forms of surveillance on social media. These three models are situated within the same informational platform. By sharing not only the same information, but also the same interface used to access that information, formerly discrete surveillance practices feed off one another. New personal details, criteria, and searching techniques become common knowledge. Marketers and institutions now benefit from ‘user-generated value’ when individuals exchange relevant information amongst themselves. Likewise, university-age users have adopted new criteria like ‘employability’ and ‘liability’ to assess their peers as well as themselves.
Subjects/Keywords: Surveillance
;
Social Media
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Trottier, D. (2011). Mutual Augmentation of Surveillance Practices on Social Media
. (Thesis). Queens University. Retrieved from http://hdl.handle.net/1974/6260
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Trottier, Daniel. “Mutual Augmentation of Surveillance Practices on Social Media
.” 2011. Thesis, Queens University. Accessed March 05, 2021.
http://hdl.handle.net/1974/6260.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Trottier, Daniel. “Mutual Augmentation of Surveillance Practices on Social Media
.” 2011. Web. 05 Mar 2021.
Vancouver:
Trottier D. Mutual Augmentation of Surveillance Practices on Social Media
. [Internet] [Thesis]. Queens University; 2011. [cited 2021 Mar 05].
Available from: http://hdl.handle.net/1974/6260.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Trottier D. Mutual Augmentation of Surveillance Practices on Social Media
. [Thesis]. Queens University; 2011. Available from: http://hdl.handle.net/1974/6260
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Central Florida
27.
Dunlop, Johnathan.
App-ily Ever After - Self-Presentation and Perception of Others on the Dating App Tinder.
Degree: 2018, University of Central Florida
URL: https://stars.library.ucf.edu/etd/6185
► Location-based real-time dating (LBRTD) apps have become an increasingly common way for people to broaden their social network and meet others for the purposes of…
(more)
▼ Location-based real-time dating (LBRTD) apps have become an increasingly common way for people to broaden their
social network and meet others for the purposes of dating, friendship, and more. This investigation focused on Tinder, presently the most widely-used LBRTD app. Semi-structured interviews were conducted with twenty-three current and recent Tinder users to gain insight into their self-presentation strategies and impressions of others on the app. The questions concentrated around four major topic areas: use of photos, use of bio text, perception of others, and real or imagined deception. A grounded theory approach was used to frame the data. From this, four major themes were derived that characterized Tinder as a unique
social space. First, Tinder users maintained an idealistic yet authentic portrayal of the self. Secondly, self-presentation was governed by gender norms, both societal and unique to the app. Thirdly, while these strategies were deliberately planned, they were often structured to appear nonchalant. Finally, concerns about "catfishing" and the authenticity of others shaped both how users presented themselves and the others they chose to interact with on the app. The study concluded by suggesting multiple prospective research directions into this intriguing and under-researched field.
Advisors/Committee Members: Hinojosa, Ramon.
Subjects/Keywords: Social Media; Sociology
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Dunlop, J. (2018). App-ily Ever After - Self-Presentation and Perception of Others on the Dating App Tinder. (Masters Thesis). University of Central Florida. Retrieved from https://stars.library.ucf.edu/etd/6185
Chicago Manual of Style (16th Edition):
Dunlop, Johnathan. “App-ily Ever After - Self-Presentation and Perception of Others on the Dating App Tinder.” 2018. Masters Thesis, University of Central Florida. Accessed March 05, 2021.
https://stars.library.ucf.edu/etd/6185.
MLA Handbook (7th Edition):
Dunlop, Johnathan. “App-ily Ever After - Self-Presentation and Perception of Others on the Dating App Tinder.” 2018. Web. 05 Mar 2021.
Vancouver:
Dunlop J. App-ily Ever After - Self-Presentation and Perception of Others on the Dating App Tinder. [Internet] [Masters thesis]. University of Central Florida; 2018. [cited 2021 Mar 05].
Available from: https://stars.library.ucf.edu/etd/6185.
Council of Science Editors:
Dunlop J. App-ily Ever After - Self-Presentation and Perception of Others on the Dating App Tinder. [Masters Thesis]. University of Central Florida; 2018. Available from: https://stars.library.ucf.edu/etd/6185

Texas State University – San Marcos
28.
Critz, Kirstin Leigh.
An Exploratory Study of Psychosocial Factors that are Related to Trolling Behaviors on Social Media.
Degree: MA, Psychological Research, 2018, Texas State University – San Marcos
URL: https://digital.library.txstate.edu/handle/10877/8788
► The purpose of this study was to explore the demographic factors, social media behaviors, and psychosocial factors most associated with trolling behaviors on social media.…
(more)
▼ The purpose of this study was to explore the demographic factors,
social media behaviors, and psychosocial factors most associated with trolling behaviors on
social media. Although minimal research has been done on trolling behaviors, previous literature on bullying and other malicious online behaviors has shown several
social media and psychosocial factors associated with the behaviors. Methods: A total of 504 psychology and mass communication students from Texas State University were recruited for the study. Participants were asked to complete a survey in which they responded to questions about demographics and
social media, as well as tendencies, and questions from a set of validated personality and psychosocial instruments. Based on their responses to three specific
social media behavior questions, the participants were then placed into two groups: those who exhibit trolling behaviors (ETB) and those who do not exhibit trolling behaviors (NETB). Results: Based on the final regression model, males were more likely to exhibit trolling behaviors. For
social media behaviors, both greater need for
social media and greater likelihood to make downward comparisons were found to be significant predictors of trolling behaviors. Lack of perspective taking, a subscale of the empathy measure, was also found to be a significant indicator of trolling behaviors. Conclusions: Results from this study suggest further research should be done in examining predictors of trolling behaviors on
social media in order to gain a better understanding of the emerging malicious online behavior.
Advisors/Committee Members: Howard, Krista (advisor), Haskard-Zolnierek, Kelly (committee member), Ceballos, Natalie (committee member).
Subjects/Keywords: Social media; Trolling
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Critz, K. L. (2018). An Exploratory Study of Psychosocial Factors that are Related to Trolling Behaviors on Social Media. (Masters Thesis). Texas State University – San Marcos. Retrieved from https://digital.library.txstate.edu/handle/10877/8788
Chicago Manual of Style (16th Edition):
Critz, Kirstin Leigh. “An Exploratory Study of Psychosocial Factors that are Related to Trolling Behaviors on Social Media.” 2018. Masters Thesis, Texas State University – San Marcos. Accessed March 05, 2021.
https://digital.library.txstate.edu/handle/10877/8788.
MLA Handbook (7th Edition):
Critz, Kirstin Leigh. “An Exploratory Study of Psychosocial Factors that are Related to Trolling Behaviors on Social Media.” 2018. Web. 05 Mar 2021.
Vancouver:
Critz KL. An Exploratory Study of Psychosocial Factors that are Related to Trolling Behaviors on Social Media. [Internet] [Masters thesis]. Texas State University – San Marcos; 2018. [cited 2021 Mar 05].
Available from: https://digital.library.txstate.edu/handle/10877/8788.
Council of Science Editors:
Critz KL. An Exploratory Study of Psychosocial Factors that are Related to Trolling Behaviors on Social Media. [Masters Thesis]. Texas State University – San Marcos; 2018. Available from: https://digital.library.txstate.edu/handle/10877/8788

Rutgers University
29.
Hegde, Saket, 1991-.
Faces in places: an exploratory methodology for measuring fine-grained diversity via social media images.
Degree: MS, Electrical and Computer Engineering, 2016, Rutgers University
URL: https://rucore.libraries.rutgers.edu/rutgers-lib/51305/
► In this study, we explore a novel approach to measure fine-grained (photo-level) diversity using Instagram. We compare and contrast these new measures of diversity with…
(more)
▼ In this study, we explore a novel approach to measure fine-grained (photo-level) diversity using Instagram. We compare and contrast these new measures of diversity with traditional metrics (i.e. census). We discuss the merits and shortcomings of supplementing traditional census figures with these new measures. Further, we explore the predictive capacity that this new metric has over socio economic outcomes, namely income inequality. We find that using our ne-grained metric for measuring diversity in interactions produces very different results compared to traditional census measures. We also determine that diversity (specifically photo based entropy in age and race) are associated with income inequality and the combined model is significantly (though weakly) predictive of inequality. Neighborhoods that have high scores in racial diversity seem to have a correlation with lower inequality, while neighborhoods that have high scores in age diversity seem to have a correlation with higher inequality. We discuss the possible implications of this work on research in sociology and associated areas and suggest further work based on these findings.
Advisors/Committee Members: Singh, Vivek K (chair), Godrich, Hana (co-chair), Jha, Shantenu (co-chair).
Subjects/Keywords: Multiculturalism; Social media
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Record Details
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Hegde, Saket, 1. (2016). Faces in places: an exploratory methodology for measuring fine-grained diversity via social media images. (Masters Thesis). Rutgers University. Retrieved from https://rucore.libraries.rutgers.edu/rutgers-lib/51305/
Chicago Manual of Style (16th Edition):
Hegde, Saket, 1991-. “Faces in places: an exploratory methodology for measuring fine-grained diversity via social media images.” 2016. Masters Thesis, Rutgers University. Accessed March 05, 2021.
https://rucore.libraries.rutgers.edu/rutgers-lib/51305/.
MLA Handbook (7th Edition):
Hegde, Saket, 1991-. “Faces in places: an exploratory methodology for measuring fine-grained diversity via social media images.” 2016. Web. 05 Mar 2021.
Vancouver:
Hegde, Saket 1. Faces in places: an exploratory methodology for measuring fine-grained diversity via social media images. [Internet] [Masters thesis]. Rutgers University; 2016. [cited 2021 Mar 05].
Available from: https://rucore.libraries.rutgers.edu/rutgers-lib/51305/.
Council of Science Editors:
Hegde, Saket 1. Faces in places: an exploratory methodology for measuring fine-grained diversity via social media images. [Masters Thesis]. Rutgers University; 2016. Available from: https://rucore.libraries.rutgers.edu/rutgers-lib/51305/

Nelson Mandela Metropolitan University
30.
Martin, Shelley-Ann.
Robert Pattison as the object of desire: an investigation into the representation of the Twilight saga in online media.
Degree: Faculty of Arts, 2011, Nelson Mandela Metropolitan University
URL: http://hdl.handle.net/10948/d1014075
► This study aimed to provide researchers in the development of media studies with research into understanding the star as the object of desire in a…
(more)
▼ This study aimed to provide researchers in the development of media studies with research into understanding the star as the object of desire in a contemporary context, using Robert Pattinson as the star and The Twilight Saga, which made him famous, as an example of the effects that the use of social and online media have on audiences in terms of their perception and identification of a particular star. This study drew from literature and theories such as stardom, star as the object of desire, audience theory, fantasy, desire and escapism as well as theory on globalisation, the mass media and online and social media. Whilst social and online media have been in existence for a number of years, there is little research that has been performed in order to determine whether or not the use of social and online media directly affect users’ understanding and perception of certain stars and films. There has also been little research performed in order to gain an understanding of fantasy and desire, in terms of films and film stars, outside the constraints of the cinema. This study examined this notion, noting that The Twilight Saga has been successful production worldwide, in order to discover whether or not the use of social and online media perpetuates obsession in the fans and audience members. The first part of the study that was conducted, applied certain theories discussed and developed in the literature review, to Robert Pattinson and The Twilight Saga in order to obtain a better understanding of the star and the film series in terms of cinema, stardom, fantasy and escapism and online and social media. A comparative case study of six online articles, from prominent online sources featuring Pattinson, was then conducted in order to investigate Pattinson’s image and status in the online community. Finally, a content analysis of various online and social media platforms such as Facebook, Twitter and YouTube was performed in order to find out what type of information and imagery was being generated about Pattinson and the Saga as well as to investigate how fans and followers engaged with the different media channels and what kinds of comments they were making about the star and the Saga. It was found that Pattinson, the character he plays in the film series, Edward Cullen, and The Twilight Saga have a large presence on key social media platforms such as Facebook and Twitter, with a vast amount of followers and fans; Facebook and Twitter being the most popular and interactive media avenues. It was also found that Pattinson, Edward and The Twilight Saga, through the avid use of the social media tools, elicited and incited signs of obsession, fantasy and desire within an extensive amount of fans and followers, outside the constraints of the cinema
Subjects/Keywords: Online social networks; Social media
Record Details
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Share »
Record Details
Similar Records
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❌
APA ·
Chicago ·
MLA ·
Vancouver ·
CSE |
Export
to Zotero / EndNote / Reference
Manager
APA (6th Edition):
Martin, S. (2011). Robert Pattison as the object of desire: an investigation into the representation of the Twilight saga in online media. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/d1014075
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Chicago Manual of Style (16th Edition):
Martin, Shelley-Ann. “Robert Pattison as the object of desire: an investigation into the representation of the Twilight saga in online media.” 2011. Thesis, Nelson Mandela Metropolitan University. Accessed March 05, 2021.
http://hdl.handle.net/10948/d1014075.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
MLA Handbook (7th Edition):
Martin, Shelley-Ann. “Robert Pattison as the object of desire: an investigation into the representation of the Twilight saga in online media.” 2011. Web. 05 Mar 2021.
Vancouver:
Martin S. Robert Pattison as the object of desire: an investigation into the representation of the Twilight saga in online media. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2011. [cited 2021 Mar 05].
Available from: http://hdl.handle.net/10948/d1014075.
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
Council of Science Editors:
Martin S. Robert Pattison as the object of desire: an investigation into the representation of the Twilight saga in online media. [Thesis]. Nelson Mandela Metropolitan University; 2011. Available from: http://hdl.handle.net/10948/d1014075
Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
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