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You searched for subject:( pt MARCA). Showing records 1 – 24 of 24 total matches.

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Pontifical Catholic University of Rio de Janeiro

1. LABRUNA REPOLHES ROMAO VIEIRA. [en] PERCEPTIVE SUBLIMINAL STIMULI IN VIRTUAL ENVIRONMENTS: EFFECTS ON CONSUMER`S ATTITUDE AND CHOICE.

Degree: 2010, Pontifical Catholic University of Rio de Janeiro

[pt] Há alguns anos, um novo modelo vem se desenvolvendo de forma a alterar a visão tradicional de publicidade que utiliza tipos de mídias que… (more)

Subjects/Keywords: [pt] INTERNET; [en] INTERNET; [pt] MARCA; [en] BRAND

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

VIEIRA, L. R. R. (2010). [en] PERCEPTIVE SUBLIMINAL STIMULI IN VIRTUAL ENVIRONMENTS: EFFECTS ON CONSUMER`S ATTITUDE AND CHOICE. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=16672

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

VIEIRA, LABRUNA REPOLHES ROMAO. “[en] PERCEPTIVE SUBLIMINAL STIMULI IN VIRTUAL ENVIRONMENTS: EFFECTS ON CONSUMER`S ATTITUDE AND CHOICE.” 2010. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 07, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=16672.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

VIEIRA, LABRUNA REPOLHES ROMAO. “[en] PERCEPTIVE SUBLIMINAL STIMULI IN VIRTUAL ENVIRONMENTS: EFFECTS ON CONSUMER`S ATTITUDE AND CHOICE.” 2010. Web. 07 Dec 2019.

Vancouver:

VIEIRA LRR. [en] PERCEPTIVE SUBLIMINAL STIMULI IN VIRTUAL ENVIRONMENTS: EFFECTS ON CONSUMER`S ATTITUDE AND CHOICE. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2010. [cited 2019 Dec 07]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=16672.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

VIEIRA LRR. [en] PERCEPTIVE SUBLIMINAL STIMULI IN VIRTUAL ENVIRONMENTS: EFFECTS ON CONSUMER`S ATTITUDE AND CHOICE. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2010. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=16672

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

2. ALESSANDRA DE CARVALHO ARAGAO. [en] THE IMPORTANCE OF BRAND IN THE INTERNATIONALIZATION OF BRAZILIAN COMPANIES: CASE STUDIES IN BEVERAGES INDUSTRY.

Degree: 2009, Pontifical Catholic University of Rio de Janeiro

[pt] O movimento de empresas brasileiras em busca de novos mercados no exterior tem aumentado nos últimos anos. Algumas empresas se destacam pela comercialização de… (more)

Subjects/Keywords: [pt] MARKETING INTERNACIONAL; [en] INTERNATIONAL MARKETING; [pt] MARCA; [en] BRAND

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APA (6th Edition):

ARAGAO, A. D. C. (2009). [en] THE IMPORTANCE OF BRAND IN THE INTERNATIONALIZATION OF BRAZILIAN COMPANIES: CASE STUDIES IN BEVERAGES INDUSTRY. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=14733

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

ARAGAO, ALESSANDRA DE CARVALHO. “[en] THE IMPORTANCE OF BRAND IN THE INTERNATIONALIZATION OF BRAZILIAN COMPANIES: CASE STUDIES IN BEVERAGES INDUSTRY.” 2009. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 07, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=14733.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

ARAGAO, ALESSANDRA DE CARVALHO. “[en] THE IMPORTANCE OF BRAND IN THE INTERNATIONALIZATION OF BRAZILIAN COMPANIES: CASE STUDIES IN BEVERAGES INDUSTRY.” 2009. Web. 07 Dec 2019.

Vancouver:

ARAGAO ADC. [en] THE IMPORTANCE OF BRAND IN THE INTERNATIONALIZATION OF BRAZILIAN COMPANIES: CASE STUDIES IN BEVERAGES INDUSTRY. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2009. [cited 2019 Dec 07]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=14733.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

ARAGAO ADC. [en] THE IMPORTANCE OF BRAND IN THE INTERNATIONALIZATION OF BRAZILIAN COMPANIES: CASE STUDIES IN BEVERAGES INDUSTRY. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2009. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=14733

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

3. MARCELA MARIA GALLINAL CUENCA. [en] MEANINGS OF NEW LUXURY: A STUDY ABOUT THE BRAND NESPRESSO AND ITS CONSUMERS.

Degree: 2010, Pontifical Catholic University of Rio de Janeiro

[pt] Nas duas últimas décadas, o mercado de luxo tem passado por grandes transformações. Em particular, surgiu o que o mercado e alguns autores chamam… (more)

Subjects/Keywords: [pt] COMPORTAMENTO DO CONSUMIDOR; [en] CONSUMER BEHAVIOR; [pt] MARCA; [en] BRAND; [pt] LUXO; [en] LUXURY

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APA (6th Edition):

CUENCA, M. M. G. (2010). [en] MEANINGS OF NEW LUXURY: A STUDY ABOUT THE BRAND NESPRESSO AND ITS CONSUMERS. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=14754

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

CUENCA, MARCELA MARIA GALLINAL. “[en] MEANINGS OF NEW LUXURY: A STUDY ABOUT THE BRAND NESPRESSO AND ITS CONSUMERS.” 2010. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 07, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=14754.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

CUENCA, MARCELA MARIA GALLINAL. “[en] MEANINGS OF NEW LUXURY: A STUDY ABOUT THE BRAND NESPRESSO AND ITS CONSUMERS.” 2010. Web. 07 Dec 2019.

Vancouver:

CUENCA MMG. [en] MEANINGS OF NEW LUXURY: A STUDY ABOUT THE BRAND NESPRESSO AND ITS CONSUMERS. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2010. [cited 2019 Dec 07]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=14754.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

CUENCA MMG. [en] MEANINGS OF NEW LUXURY: A STUDY ABOUT THE BRAND NESPRESSO AND ITS CONSUMERS. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2010. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=14754

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

4. VIVIANE DE AZEVEDO SANTANA. [en] E SE COLOCAR PIMENTA: SEMIOTIC ANALYSIS OF CHILLI BEANS BRAND IDENTITY.

Degree: 2012, Pontifical Catholic University of Rio de Janeiro

[pt] Esta dissertação apresenta o estudo de caso de uma marca brasileira de acessórios de moda, a Chilli Beans. A análise utiliza o modelo Projeto/Manifestação… (more)

Subjects/Keywords: [en] IDENTITY; [pt] SEMIOTICA; [en] SEMIOTICS; [pt] MARCA; [en] BRAND; [pt] POSMODERNISMO; [en] POSTMODERNISM

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

SANTANA, V. D. A. (2012). [en] E SE COLOCAR PIMENTA: SEMIOTIC ANALYSIS OF CHILLI BEANS BRAND IDENTITY. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=19887

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

SANTANA, VIVIANE DE AZEVEDO. “[en] E SE COLOCAR PIMENTA: SEMIOTIC ANALYSIS OF CHILLI BEANS BRAND IDENTITY.” 2012. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 07, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=19887.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

SANTANA, VIVIANE DE AZEVEDO. “[en] E SE COLOCAR PIMENTA: SEMIOTIC ANALYSIS OF CHILLI BEANS BRAND IDENTITY.” 2012. Web. 07 Dec 2019.

Vancouver:

SANTANA VDA. [en] E SE COLOCAR PIMENTA: SEMIOTIC ANALYSIS OF CHILLI BEANS BRAND IDENTITY. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2012. [cited 2019 Dec 07]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=19887.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

SANTANA VDA. [en] E SE COLOCAR PIMENTA: SEMIOTIC ANALYSIS OF CHILLI BEANS BRAND IDENTITY. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2012. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=19887

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

5. FERNANDA MARCIA ARAUJO MACIEL. [en] BRAND PERSONALITY OF FAST-FOOD: A COMPARISON BETWEEN BRAZILIAN AND AMERICAN YOUTH CONSUMERS.

Degree: 2011, Pontifical Catholic University of Rio de Janeiro

[pt] Esta pesquisa teve como objetivo verificar quais são as dimensões de personalidade de marca percebidas por consumidores jovens nos EUA e no Brasil, quando… (more)

Subjects/Keywords: [pt] PERSONALIDADE; [en] PERSONALITY; [pt] CONSUMIDOR; [en] CONSUMER; [pt] MARCA; [en] BRAND

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APA (6th Edition):

MACIEL, F. M. A. (2011). [en] BRAND PERSONALITY OF FAST-FOOD: A COMPARISON BETWEEN BRAZILIAN AND AMERICAN YOUTH CONSUMERS. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=18184

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

MACIEL, FERNANDA MARCIA ARAUJO. “[en] BRAND PERSONALITY OF FAST-FOOD: A COMPARISON BETWEEN BRAZILIAN AND AMERICAN YOUTH CONSUMERS.” 2011. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 07, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=18184.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

MACIEL, FERNANDA MARCIA ARAUJO. “[en] BRAND PERSONALITY OF FAST-FOOD: A COMPARISON BETWEEN BRAZILIAN AND AMERICAN YOUTH CONSUMERS.” 2011. Web. 07 Dec 2019.

Vancouver:

MACIEL FMA. [en] BRAND PERSONALITY OF FAST-FOOD: A COMPARISON BETWEEN BRAZILIAN AND AMERICAN YOUTH CONSUMERS. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2011. [cited 2019 Dec 07]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=18184.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

MACIEL FMA. [en] BRAND PERSONALITY OF FAST-FOOD: A COMPARISON BETWEEN BRAZILIAN AND AMERICAN YOUTH CONSUMERS. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2011. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=18184

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

6. JAISSE GRELA ESCOBAR. [en] A TOOL FOR TRACKING VIDEOS AND IMAGES USING STEGANOGRAPHY TECHNIQUES.

Degree: 2016, Pontifical Catholic University of Rio de Janeiro

[pt] Na indústria de TV frequentemente ocorrem vazamentos de materiais de filmagem quando estes se distribuem entre os colaboradores de produção, prejudicando grandemente as empresas.… (more)

Subjects/Keywords: [pt] SURF; [en] SURF; [pt] ESTEGANOGRAFIA; [pt] ESTEGANOGRAFIA ADAPTATIVA; [pt] MARCA D AGUA; [pt] SEGURANCA DE CONTEUDO DE TV

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APA (6th Edition):

ESCOBAR, J. G. (2016). [en] A TOOL FOR TRACKING VIDEOS AND IMAGES USING STEGANOGRAPHY TECHNIQUES. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=25814

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

ESCOBAR, JAISSE GRELA. “[en] A TOOL FOR TRACKING VIDEOS AND IMAGES USING STEGANOGRAPHY TECHNIQUES.” 2016. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 07, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=25814.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

ESCOBAR, JAISSE GRELA. “[en] A TOOL FOR TRACKING VIDEOS AND IMAGES USING STEGANOGRAPHY TECHNIQUES.” 2016. Web. 07 Dec 2019.

Vancouver:

ESCOBAR JG. [en] A TOOL FOR TRACKING VIDEOS AND IMAGES USING STEGANOGRAPHY TECHNIQUES. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2016. [cited 2019 Dec 07]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=25814.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

ESCOBAR JG. [en] A TOOL FOR TRACKING VIDEOS AND IMAGES USING STEGANOGRAPHY TECHNIQUES. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2016. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=25814

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

7. RENATA MARIA DE ALMEIDA BASTOS GOMES. [en] NETWORKS IN RETAIL INTERNATIONALIZATION: INFLUENCES OF SHOPPING MALLS ON THE DECISIONS ABOUT ENTRY AND INTRA-MARKET EXPANSION OF BRANDED RETAILERS INTO EMERGING MARKETS.

Degree: 2016, Pontifical Catholic University of Rio de Janeiro

 [pt] Firmas que distribuem suas próprias marcas via lojas monomarca – as varejistas de marcas internacionais (VMI) –, em sua maioria oriundas de países desenvolvidos,… (more)

Subjects/Keywords: [pt] MERCADOS EMERGENTES; [en] EMERGING MARKETS; [pt] BRASIL; [en] BRAZIL; [pt] REDE; [en] NETWORK; [pt] SHOPPING CENTER; [en] SHOPPING CENTER; [pt] INTERNACIONALIZACAO VAREJISTA; [pt] VAREJISTA DE MARCA INTERNACIONAL

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APA (6th Edition):

GOMES, R. M. D. A. B. (2016). [en] NETWORKS IN RETAIL INTERNATIONALIZATION: INFLUENCES OF SHOPPING MALLS ON THE DECISIONS ABOUT ENTRY AND INTRA-MARKET EXPANSION OF BRANDED RETAILERS INTO EMERGING MARKETS. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=28141

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

GOMES, RENATA MARIA DE ALMEIDA BASTOS. “[en] NETWORKS IN RETAIL INTERNATIONALIZATION: INFLUENCES OF SHOPPING MALLS ON THE DECISIONS ABOUT ENTRY AND INTRA-MARKET EXPANSION OF BRANDED RETAILERS INTO EMERGING MARKETS.” 2016. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 07, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=28141.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

GOMES, RENATA MARIA DE ALMEIDA BASTOS. “[en] NETWORKS IN RETAIL INTERNATIONALIZATION: INFLUENCES OF SHOPPING MALLS ON THE DECISIONS ABOUT ENTRY AND INTRA-MARKET EXPANSION OF BRANDED RETAILERS INTO EMERGING MARKETS.” 2016. Web. 07 Dec 2019.

Vancouver:

GOMES RMDAB. [en] NETWORKS IN RETAIL INTERNATIONALIZATION: INFLUENCES OF SHOPPING MALLS ON THE DECISIONS ABOUT ENTRY AND INTRA-MARKET EXPANSION OF BRANDED RETAILERS INTO EMERGING MARKETS. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2016. [cited 2019 Dec 07]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=28141.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

GOMES RMDAB. [en] NETWORKS IN RETAIL INTERNATIONALIZATION: INFLUENCES OF SHOPPING MALLS ON THE DECISIONS ABOUT ENTRY AND INTRA-MARKET EXPANSION OF BRANDED RETAILERS INTO EMERGING MARKETS. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2016. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=28141

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

8. LEONARDO LEMOS WAICHENBERG. [en] AN APPLICATION OF THE GAPS MODEL FOR THE IDENTIFICATION OF BRAND PERCEPTION OF A SERVICE COMPANY: THE DNV CASE.

Degree: 2010, Pontifical Catholic University of Rio de Janeiro

[pt] A presente dissertação teve como objetivo principal testar a aplicabilidade do Modelo de Hiatos para identificar diferenças de percepção entre os clientes e os… (more)

Subjects/Keywords: [pt] PERCEPCAO; [en] PERCEPTION; [pt] MARKETING DE SERVICOS; [en] SERVICES MARKETING; [pt] MARCA; [en] BRAND; [pt] GESTOR; [en] MANAGER; [pt] CLIENTES; [en] CLIENTS

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

WAICHENBERG, L. L. (2010). [en] AN APPLICATION OF THE GAPS MODEL FOR THE IDENTIFICATION OF BRAND PERCEPTION OF A SERVICE COMPANY: THE DNV CASE. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=16528

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

WAICHENBERG, LEONARDO LEMOS. “[en] AN APPLICATION OF THE GAPS MODEL FOR THE IDENTIFICATION OF BRAND PERCEPTION OF A SERVICE COMPANY: THE DNV CASE.” 2010. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 07, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=16528.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

WAICHENBERG, LEONARDO LEMOS. “[en] AN APPLICATION OF THE GAPS MODEL FOR THE IDENTIFICATION OF BRAND PERCEPTION OF A SERVICE COMPANY: THE DNV CASE.” 2010. Web. 07 Dec 2019.

Vancouver:

WAICHENBERG LL. [en] AN APPLICATION OF THE GAPS MODEL FOR THE IDENTIFICATION OF BRAND PERCEPTION OF A SERVICE COMPANY: THE DNV CASE. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2010. [cited 2019 Dec 07]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=16528.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

WAICHENBERG LL. [en] AN APPLICATION OF THE GAPS MODEL FOR THE IDENTIFICATION OF BRAND PERCEPTION OF A SERVICE COMPANY: THE DNV CASE. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2010. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=16528

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

9. LUIZIANNE DE OLIVEIRA LINS. [en] AN AUTOETHNOGRAPHIC CASE STUDY OF THE FORTALEZA BELA GOVERNMENT BRAND OF THE MUNICIPALITY OF FORTALEZA, CAPITAL OF THE STATE OF CEARÁ.

Degree: 2019, Pontifical Catholic University of Rio de Janeiro

[pt] Este trabalho é um Estudo de Caso da Marca de Governo Fortaleza Bela desde sua construção até sua permanência durante duas Administrações Municipais da… (more)

Subjects/Keywords: [pt] CIDADE; [en] CITY; [pt] AUTOETNOGRAFIA; [en] SELF-ETNOGRAPHY; [pt] FORTALEZA; [en] FORTALEZA; [pt] MARCA DE GOVERNO; [en] GOVERNMENT BRAND; [pt] FORTALEZA BELA; [en] FORTALEZA BELA

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

LINS, L. D. O. (2019). [en] AN AUTOETHNOGRAPHIC CASE STUDY OF THE FORTALEZA BELA GOVERNMENT BRAND OF THE MUNICIPALITY OF FORTALEZA, CAPITAL OF THE STATE OF CEARÁ. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=37574

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

LINS, LUIZIANNE DE OLIVEIRA. “[en] AN AUTOETHNOGRAPHIC CASE STUDY OF THE FORTALEZA BELA GOVERNMENT BRAND OF THE MUNICIPALITY OF FORTALEZA, CAPITAL OF THE STATE OF CEARÁ.” 2019. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 07, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=37574.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

LINS, LUIZIANNE DE OLIVEIRA. “[en] AN AUTOETHNOGRAPHIC CASE STUDY OF THE FORTALEZA BELA GOVERNMENT BRAND OF THE MUNICIPALITY OF FORTALEZA, CAPITAL OF THE STATE OF CEARÁ.” 2019. Web. 07 Dec 2019.

Vancouver:

LINS LDO. [en] AN AUTOETHNOGRAPHIC CASE STUDY OF THE FORTALEZA BELA GOVERNMENT BRAND OF THE MUNICIPALITY OF FORTALEZA, CAPITAL OF THE STATE OF CEARÁ. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2019. [cited 2019 Dec 07]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=37574.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

LINS LDO. [en] AN AUTOETHNOGRAPHIC CASE STUDY OF THE FORTALEZA BELA GOVERNMENT BRAND OF THE MUNICIPALITY OF FORTALEZA, CAPITAL OF THE STATE OF CEARÁ. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2019. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=37574

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

10. MARIA ANGÉLICA SALLES DE OLIVEIRA PINTO. [en] A MATTER OF IMAGE: A CASE STUDY ON REPOSITIONING OF A CENTURY-OLD BRAND FOR A LOW INCOME MARKET.

Degree: 2016, Pontifical Catholic University of Rio de Janeiro

[pt] O Brasil ao longo dos últimos anos passou por uma transformação econômica que possibilitou milhões de pessoas de menor renda a elevarem seu patamar… (more)

Subjects/Keywords: [pt] MARCA; [en] BRAND; [pt] REPOSICIONAMENTO; [en] REPOSITIONING; [pt] CONSUMIDOR DE BAIXA RENDA; [en] LOWER INCOME CONSUMER; [pt] COMPOSTO DE MARKETING; [en] MARKETING COMPOUND; [pt] ASPECTO SIMBOLICO DO CONSUMO

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

PINTO, M. A. S. D. O. (2016). [en] A MATTER OF IMAGE: A CASE STUDY ON REPOSITIONING OF A CENTURY-OLD BRAND FOR A LOW INCOME MARKET. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=27666

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

PINTO, MARIA ANGÉLICA SALLES DE OLIVEIRA. “[en] A MATTER OF IMAGE: A CASE STUDY ON REPOSITIONING OF A CENTURY-OLD BRAND FOR A LOW INCOME MARKET.” 2016. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 07, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=27666.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

PINTO, MARIA ANGÉLICA SALLES DE OLIVEIRA. “[en] A MATTER OF IMAGE: A CASE STUDY ON REPOSITIONING OF A CENTURY-OLD BRAND FOR A LOW INCOME MARKET.” 2016. Web. 07 Dec 2019.

Vancouver:

PINTO MASDO. [en] A MATTER OF IMAGE: A CASE STUDY ON REPOSITIONING OF A CENTURY-OLD BRAND FOR A LOW INCOME MARKET. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2016. [cited 2019 Dec 07]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=27666.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

PINTO MASDO. [en] A MATTER OF IMAGE: A CASE STUDY ON REPOSITIONING OF A CENTURY-OLD BRAND FOR A LOW INCOME MARKET. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2016. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=27666

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

11. LUCIANA AZEVEDO PEREIRA. [en] FOLHA DE SÃO PAULO BRAND IDENTITY: A SEMIOTIC ANALYSIS OF OFFLINE AND ON-LINE INTERACTIONS WITH THE READERS.

Degree: 2015, Pontifical Catholic University of Rio de Janeiro

[pt] O desenvolvimento da internet e as inovações tecnológicas permitiram o surgimento de novas formas de comunicação e causaram impactos na produção e disseminação de… (more)

Subjects/Keywords: [pt] COMUNICACAO; [en] COMMUNICATION; [pt] SEMIOTICA; [en] SEMIOTICS; [pt] IDENTIDADE DE MARCA; [en] BRAND IDENTITY; [pt] INTERACOES; [en] INTERACTIONS; [pt] FOLHA DE SAO PAULO; [en] FOLHA DE SAO PAULO

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APA (6th Edition):

PEREIRA, L. A. (2015). [en] FOLHA DE SÃO PAULO BRAND IDENTITY: A SEMIOTIC ANALYSIS OF OFFLINE AND ON-LINE INTERACTIONS WITH THE READERS. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=25457

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

PEREIRA, LUCIANA AZEVEDO. “[en] FOLHA DE SÃO PAULO BRAND IDENTITY: A SEMIOTIC ANALYSIS OF OFFLINE AND ON-LINE INTERACTIONS WITH THE READERS.” 2015. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 07, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=25457.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

PEREIRA, LUCIANA AZEVEDO. “[en] FOLHA DE SÃO PAULO BRAND IDENTITY: A SEMIOTIC ANALYSIS OF OFFLINE AND ON-LINE INTERACTIONS WITH THE READERS.” 2015. Web. 07 Dec 2019.

Vancouver:

PEREIRA LA. [en] FOLHA DE SÃO PAULO BRAND IDENTITY: A SEMIOTIC ANALYSIS OF OFFLINE AND ON-LINE INTERACTIONS WITH THE READERS. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2015. [cited 2019 Dec 07]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=25457.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

PEREIRA LA. [en] FOLHA DE SÃO PAULO BRAND IDENTITY: A SEMIOTIC ANALYSIS OF OFFLINE AND ON-LINE INTERACTIONS WITH THE READERS. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2015. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=25457

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

12. ROBERTA DA SILVA ATHAYDE BARBOSA. [en] SOCIAL MEDIA BASED BRAND COMMUNITIES EFFECTS ON BRAND LOYALTY.

Degree: 2018, Pontifical Catholic University of Rio de Janeiro

[pt] A rápida propagação e alta popularidade das mídias sociais digitais criaram um ambiente favorável à instalação de comunidades de marca. Cada vez mais, empresas… (more)

Subjects/Keywords: [pt] BOCA-A-BOCA; [en] WORD-OF-MOUTH; [pt] MIDIAS SOCIAIS; [en] SOCIAL MEDIA; [pt] COMUNIDADE DE MARCA; [en] BRAND COMMUNITY; [pt] BOCA-A-BOCA ON-LINE; [en] WORD-OF-MOUTH ON-LINE; [pt] LEALDADE A MARCA; [en] BRAND LOYALTY

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APA (6th Edition):

BARBOSA, R. D. S. A. (2018). [en] SOCIAL MEDIA BASED BRAND COMMUNITIES EFFECTS ON BRAND LOYALTY. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=35243

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

BARBOSA, ROBERTA DA SILVA ATHAYDE. “[en] SOCIAL MEDIA BASED BRAND COMMUNITIES EFFECTS ON BRAND LOYALTY.” 2018. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 07, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=35243.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

BARBOSA, ROBERTA DA SILVA ATHAYDE. “[en] SOCIAL MEDIA BASED BRAND COMMUNITIES EFFECTS ON BRAND LOYALTY.” 2018. Web. 07 Dec 2019.

Vancouver:

BARBOSA RDSA. [en] SOCIAL MEDIA BASED BRAND COMMUNITIES EFFECTS ON BRAND LOYALTY. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2018. [cited 2019 Dec 07]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=35243.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

BARBOSA RDSA. [en] SOCIAL MEDIA BASED BRAND COMMUNITIES EFFECTS ON BRAND LOYALTY. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2018. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=35243

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

13. GABRIELA BOTELHO MAGER. [en] HAVAIANAS, WHY DOES EVERYONE USE IT?: THE SOCIAL SPACE OF A BRAND AND THE DESIGN IN CONTEMPORANEITY.

Degree: 2013, Pontifical Catholic University of Rio de Janeiro

 [pt] Considera-se a contemporaneidade como a Era da imagem. Imagens são representações sociais, feitas para comunicar. Tal como documentos, os escritos, as imagens podem explicitar… (more)

Subjects/Keywords: [pt] DESIGN; [en] DESIGN; [pt] SOCIEDADE; [en] SOCIETY; [pt] IMAGEM; [en] IMAGE; [pt] CONTEMPORANEIDADE; [en] CONTEMPORANEITY; [pt] MARCA; [en] BRAND; [pt] CONSUMO; [en] CONSUMPTION; [pt] BRANDING; [en] BRANDING; [pt] PRODUCAO SIMBOLICA; [en] SYMBOLIC PRODUCTION; [pt] HAVAIANAS; [en] HAVAIANAS

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APA (6th Edition):

MAGER, G. B. (2013). [en] HAVAIANAS, WHY DOES EVERYONE USE IT?: THE SOCIAL SPACE OF A BRAND AND THE DESIGN IN CONTEMPORANEITY. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=21727

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

MAGER, GABRIELA BOTELHO. “[en] HAVAIANAS, WHY DOES EVERYONE USE IT?: THE SOCIAL SPACE OF A BRAND AND THE DESIGN IN CONTEMPORANEITY.” 2013. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 07, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=21727.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

MAGER, GABRIELA BOTELHO. “[en] HAVAIANAS, WHY DOES EVERYONE USE IT?: THE SOCIAL SPACE OF A BRAND AND THE DESIGN IN CONTEMPORANEITY.” 2013. Web. 07 Dec 2019.

Vancouver:

MAGER GB. [en] HAVAIANAS, WHY DOES EVERYONE USE IT?: THE SOCIAL SPACE OF A BRAND AND THE DESIGN IN CONTEMPORANEITY. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2013. [cited 2019 Dec 07]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=21727.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

MAGER GB. [en] HAVAIANAS, WHY DOES EVERYONE USE IT?: THE SOCIAL SPACE OF A BRAND AND THE DESIGN IN CONTEMPORANEITY. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2013. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=21727

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

14. GABRIEL GIRNOS ELIAS DE SOUZA. [en] DESIGN FICTIONS: GRAPHIC DESIGN AND PROFESSIONAL DISCOURSE IN CONTEMPORARY BOOKS OF INTERNATIONAL ARCHITECTURE OFFICES.

Degree: 2016, Pontifical Catholic University of Rio de Janeiro

[pt] O trabalho investiga o papel que o design de livros impressos adquiriu na cultura disciplinar da arquitetura desde a última década do século XX,… (more)

Subjects/Keywords: [pt] NARRATIVA; [en] NARRATIVE; [pt] ARQUITETURA CONTEMPORANEA; [en] CONTEMPORARY ARCHITECTURE; [pt] GESTAO DE MARCA; [pt] DESIGN DE LIVROS; [en] BOOK DESIGN; [pt] CULTURA ARQUITETONICA; [en] ARCHITECTURE CULTURE; [pt] COMUNICACAO GRAFICA; [en] GRAPHIC COMMUNICATION; [pt] MONOGRAFIAS DE ARQUITETOS; [en] ARCHITECT MONOGRAPHS

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

SOUZA, G. G. E. D. (2016). [en] DESIGN FICTIONS: GRAPHIC DESIGN AND PROFESSIONAL DISCOURSE IN CONTEMPORARY BOOKS OF INTERNATIONAL ARCHITECTURE OFFICES. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=25607

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

SOUZA, GABRIEL GIRNOS ELIAS DE. “[en] DESIGN FICTIONS: GRAPHIC DESIGN AND PROFESSIONAL DISCOURSE IN CONTEMPORARY BOOKS OF INTERNATIONAL ARCHITECTURE OFFICES.” 2016. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 07, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=25607.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

SOUZA, GABRIEL GIRNOS ELIAS DE. “[en] DESIGN FICTIONS: GRAPHIC DESIGN AND PROFESSIONAL DISCOURSE IN CONTEMPORARY BOOKS OF INTERNATIONAL ARCHITECTURE OFFICES.” 2016. Web. 07 Dec 2019.

Vancouver:

SOUZA GGED. [en] DESIGN FICTIONS: GRAPHIC DESIGN AND PROFESSIONAL DISCOURSE IN CONTEMPORARY BOOKS OF INTERNATIONAL ARCHITECTURE OFFICES. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2016. [cited 2019 Dec 07]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=25607.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

SOUZA GGED. [en] DESIGN FICTIONS: GRAPHIC DESIGN AND PROFESSIONAL DISCOURSE IN CONTEMPORARY BOOKS OF INTERNATIONAL ARCHITECTURE OFFICES. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2016. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=25607

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

15. CARLOS DELANO RODRIGUES. [en] THE BRAND NAME AND ITS IMPORTANCE TO THE CONSTRUCTION OF COMPANIES AND PRODUCTS IDENTITIES.

Degree: 2005, Pontifical Catholic University of Rio de Janeiro

[pt] Esta pesquisa considera que a forma como o nome de uma marca é concebido pode influenciar na construção da identidade de marcas de empresas… (more)

Subjects/Keywords: [pt] DESIGN; [en] DESIGN; [pt] MARCA; [en] BRAND; [pt] NOME; [en] NAME

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

RODRIGUES, C. D. (2005). [en] THE BRAND NAME AND ITS IMPORTANCE TO THE CONSTRUCTION OF COMPANIES AND PRODUCTS IDENTITIES. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7324

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

RODRIGUES, CARLOS DELANO. “[en] THE BRAND NAME AND ITS IMPORTANCE TO THE CONSTRUCTION OF COMPANIES AND PRODUCTS IDENTITIES.” 2005. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 07, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7324.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

RODRIGUES, CARLOS DELANO. “[en] THE BRAND NAME AND ITS IMPORTANCE TO THE CONSTRUCTION OF COMPANIES AND PRODUCTS IDENTITIES.” 2005. Web. 07 Dec 2019.

Vancouver:

RODRIGUES CD. [en] THE BRAND NAME AND ITS IMPORTANCE TO THE CONSTRUCTION OF COMPANIES AND PRODUCTS IDENTITIES. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2005. [cited 2019 Dec 07]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7324.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

RODRIGUES CD. [en] THE BRAND NAME AND ITS IMPORTANCE TO THE CONSTRUCTION OF COMPANIES AND PRODUCTS IDENTITIES. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2005. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7324

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

16. ANDRE MEIRA COELHO MELHADO. [en] THE RELATION BETWEEN BRANDING STRATEGY AND THE INTANGIBLE VALUE OF A CORPORATION: AN ANALYSIS OF THE BRAZILIAN MARKET REALITY.

Degree: 2007, Pontifical Catholic University of Rio de Janeiro

[pt] As empresas definem suas estratégias de marca visando maximizar lucros, aumentar competitividade e, conseqüentemente, seu valor de mercado, que é composto por ativos tangíveis… (more)

Subjects/Keywords: [pt] MARCA; [en] BRAND; [pt] ESTRATEGIA DE MARCA; [en] BRANDING STRATEGY; [pt] VALOR INTANGIVEL; [en] INTANGIBLE VALUE

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

MELHADO, A. M. C. (2007). [en] THE RELATION BETWEEN BRANDING STRATEGY AND THE INTANGIBLE VALUE OF A CORPORATION: AN ANALYSIS OF THE BRAZILIAN MARKET REALITY. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=10150

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

MELHADO, ANDRE MEIRA COELHO. “[en] THE RELATION BETWEEN BRANDING STRATEGY AND THE INTANGIBLE VALUE OF A CORPORATION: AN ANALYSIS OF THE BRAZILIAN MARKET REALITY.” 2007. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 07, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=10150.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

MELHADO, ANDRE MEIRA COELHO. “[en] THE RELATION BETWEEN BRANDING STRATEGY AND THE INTANGIBLE VALUE OF A CORPORATION: AN ANALYSIS OF THE BRAZILIAN MARKET REALITY.” 2007. Web. 07 Dec 2019.

Vancouver:

MELHADO AMC. [en] THE RELATION BETWEEN BRANDING STRATEGY AND THE INTANGIBLE VALUE OF A CORPORATION: AN ANALYSIS OF THE BRAZILIAN MARKET REALITY. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2007. [cited 2019 Dec 07]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=10150.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

MELHADO AMC. [en] THE RELATION BETWEEN BRANDING STRATEGY AND THE INTANGIBLE VALUE OF A CORPORATION: AN ANALYSIS OF THE BRAZILIAN MARKET REALITY. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2007. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=10150

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

17. DIEGO VALENTIM MEIRELLES F PERALTA. [en] TRIBAL MARKETING: AN STUDY ABOUT EFFECTS OF BIER BRANDS SPONSORSHIP AT SALVADOR CARNIVAL.

Degree: 2017, Pontifical Catholic University of Rio de Janeiro

[pt] Este trabalho procura verificar se as marcas de cerveja, que se associam ao Carnaval de Salvador por meio de patrocínio possuem um posicionamento diferenciado… (more)

Subjects/Keywords: [pt] POSICIONAMENTO; [en] POSITIONING; [pt] MARKETING TRIBAL; [en] TRIBAL MARKETING; [pt] PERCEPCAO DE VALOR DE MARCA; [en] BRAND VALUE PERCEPTION; [pt] MARCAS DE CERVEJA; [en] BEER BRANDS; [pt] CARNAVAL DE SALVADOR; [en] CARNIVAL OF SALVADOR

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

PERALTA, D. V. M. F. (2017). [en] TRIBAL MARKETING: AN STUDY ABOUT EFFECTS OF BIER BRANDS SPONSORSHIP AT SALVADOR CARNIVAL. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=31585

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

PERALTA, DIEGO VALENTIM MEIRELLES F. “[en] TRIBAL MARKETING: AN STUDY ABOUT EFFECTS OF BIER BRANDS SPONSORSHIP AT SALVADOR CARNIVAL.” 2017. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 07, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=31585.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

PERALTA, DIEGO VALENTIM MEIRELLES F. “[en] TRIBAL MARKETING: AN STUDY ABOUT EFFECTS OF BIER BRANDS SPONSORSHIP AT SALVADOR CARNIVAL.” 2017. Web. 07 Dec 2019.

Vancouver:

PERALTA DVMF. [en] TRIBAL MARKETING: AN STUDY ABOUT EFFECTS OF BIER BRANDS SPONSORSHIP AT SALVADOR CARNIVAL. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2017. [cited 2019 Dec 07]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=31585.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

PERALTA DVMF. [en] TRIBAL MARKETING: AN STUDY ABOUT EFFECTS OF BIER BRANDS SPONSORSHIP AT SALVADOR CARNIVAL. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2017. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=31585

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

18. AMANDA ALMEIDA ANTUNES. [en] THE EXTRAORDINARY ORDINARY SUBJECT: A STUDY ON INFLUENCERS, IDENTITY DYNAMICS, AND ADVERTISING PRACTICES.

Degree: 2018, Pontifical Catholic University of Rio de Janeiro

[pt] Esta tese apresenta um estudo sobre o contexto contemporâneo de valorização do sujeito comum que, no âmbito das práticas publicitárias e de consumo, engendra… (more)

Subjects/Keywords: [pt] EMBAIXADOR DE MARCA; [en] BRAND AMBASSADORS; [pt] INFLUENCIADOR DIGITAL; [en] DIGITAL INFLUENCER; [pt] PRATICAS PUBLICITARIAS; [en] ADVERTISING PRACTICES; [pt] DINAMICAS IDENTITARIAS; [en] IDENTITY DYNAMICS; [pt] PERFORMANCE DE AUTENTICIDADE; [en] AUTHENTICITY PERFORMANCE

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

ANTUNES, A. A. (2018). [en] THE EXTRAORDINARY ORDINARY SUBJECT: A STUDY ON INFLUENCERS, IDENTITY DYNAMICS, AND ADVERTISING PRACTICES. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=34900

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

ANTUNES, AMANDA ALMEIDA. “[en] THE EXTRAORDINARY ORDINARY SUBJECT: A STUDY ON INFLUENCERS, IDENTITY DYNAMICS, AND ADVERTISING PRACTICES.” 2018. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 07, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=34900.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

ANTUNES, AMANDA ALMEIDA. “[en] THE EXTRAORDINARY ORDINARY SUBJECT: A STUDY ON INFLUENCERS, IDENTITY DYNAMICS, AND ADVERTISING PRACTICES.” 2018. Web. 07 Dec 2019.

Vancouver:

ANTUNES AA. [en] THE EXTRAORDINARY ORDINARY SUBJECT: A STUDY ON INFLUENCERS, IDENTITY DYNAMICS, AND ADVERTISING PRACTICES. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2018. [cited 2019 Dec 07]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=34900.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

ANTUNES AA. [en] THE EXTRAORDINARY ORDINARY SUBJECT: A STUDY ON INFLUENCERS, IDENTITY DYNAMICS, AND ADVERTISING PRACTICES. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2018. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=34900

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

19. JULIANA LOURENCO DA SILVA LOPES. [pt] NOME DE PRODUTO, MARCA DE PESSOA: CONSUMO, PUBLICIDADE E CLASSIFICAÇÃO.

Degree: 2006, Pontifical Catholic University of Rio de Janeiro

[pt] Um levantamento apoiado nos dados do Social Security Administration chamou a atenção para um curioso fenômeno: crianças cujos nomes são marcas de produtos conhecidos… (more)

Subjects/Keywords: [pt] CLASSIFICACAO; [en] CLASSIFICATION; [pt] PROPAGANDA; [en] ADVERTISING; [pt] PUBLICIDADE; [en] PUBLICITY; [pt] MARCA; [en] BRAND; [pt] CONSUMO; [en] CONSUMPTION

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

LOPES, J. L. D. S. (2006). [pt] NOME DE PRODUTO, MARCA DE PESSOA: CONSUMO, PUBLICIDADE E CLASSIFICAÇÃO. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7731

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

LOPES, JULIANA LOURENCO DA SILVA. “[pt] NOME DE PRODUTO, MARCA DE PESSOA: CONSUMO, PUBLICIDADE E CLASSIFICAÇÃO.” 2006. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 07, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7731.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

LOPES, JULIANA LOURENCO DA SILVA. “[pt] NOME DE PRODUTO, MARCA DE PESSOA: CONSUMO, PUBLICIDADE E CLASSIFICAÇÃO.” 2006. Web. 07 Dec 2019.

Vancouver:

LOPES JLDS. [pt] NOME DE PRODUTO, MARCA DE PESSOA: CONSUMO, PUBLICIDADE E CLASSIFICAÇÃO. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2006. [cited 2019 Dec 07]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7731.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

LOPES JLDS. [pt] NOME DE PRODUTO, MARCA DE PESSOA: CONSUMO, PUBLICIDADE E CLASSIFICAÇÃO. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2006. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=7731

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

20. JULIA PEIXOTO DE CARVALHO LIMA. [en] BRANDS THAT PEOPLE LOVE: A STUDY ABOUT THE EMOTIONAL RELATIONSHIP OF PEOPLE WITH BRANDS.

Degree: 2008, Pontifical Catholic University of Rio de Janeiro

[pt] Este é um estudo sobre marcas conduzido sob o ponto de vista do Design & Emoção cujo foco recai no contexto de uso e… (more)

Subjects/Keywords: [pt] DESIGN; [en] DESIGN; [pt] MARCA; [en] BRAND; [pt] EMOCAO; [en] EMOTION; [pt] CONSUMO; [en] CONSUMPTION

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

LIMA, J. P. D. C. (2008). [en] BRANDS THAT PEOPLE LOVE: A STUDY ABOUT THE EMOTIONAL RELATIONSHIP OF PEOPLE WITH BRANDS. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=11848

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

LIMA, JULIA PEIXOTO DE CARVALHO. “[en] BRANDS THAT PEOPLE LOVE: A STUDY ABOUT THE EMOTIONAL RELATIONSHIP OF PEOPLE WITH BRANDS.” 2008. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 07, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=11848.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

LIMA, JULIA PEIXOTO DE CARVALHO. “[en] BRANDS THAT PEOPLE LOVE: A STUDY ABOUT THE EMOTIONAL RELATIONSHIP OF PEOPLE WITH BRANDS.” 2008. Web. 07 Dec 2019.

Vancouver:

LIMA JPDC. [en] BRANDS THAT PEOPLE LOVE: A STUDY ABOUT THE EMOTIONAL RELATIONSHIP OF PEOPLE WITH BRANDS. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2008. [cited 2019 Dec 07]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=11848.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

LIMA JPDC. [en] BRANDS THAT PEOPLE LOVE: A STUDY ABOUT THE EMOTIONAL RELATIONSHIP OF PEOPLE WITH BRANDS. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2008. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=11848

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

21. ANDREI MOLETTA SCHEINER. [en] BRANDED ON SKIN: CONSUMPTION, TATTOO AND MASS CULTURE A STUDY ABOUT THE NARRATIVES OF CONSUMPTION BASED ON PRODUCT BRAND TATTOOS.

Degree: 2006, Pontifical Catholic University of Rio de Janeiro

[pt] O homem não pode lidar com o caos, tem medo daquilo que não pode controlar (seja técnica ou simbolicamente) e, por isso, precisa imprimir… (more)

Subjects/Keywords: [pt] PUBLICIDADE; [en] PUBLICITY; [pt] MARCA; [en] BRAND; [pt] CORPO; [en] BODY; [pt] CONSUMO; [en] CONSUMPTION; [pt] CULTURA DE MASSA; [en] MASS CULTURE; [pt] TATUAGEM; [en] TATOO

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

SCHEINER, A. M. (2006). [en] BRANDED ON SKIN: CONSUMPTION, TATTOO AND MASS CULTURE A STUDY ABOUT THE NARRATIVES OF CONSUMPTION BASED ON PRODUCT BRAND TATTOOS. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=9107

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

SCHEINER, ANDREI MOLETTA. “[en] BRANDED ON SKIN: CONSUMPTION, TATTOO AND MASS CULTURE A STUDY ABOUT THE NARRATIVES OF CONSUMPTION BASED ON PRODUCT BRAND TATTOOS.” 2006. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 07, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=9107.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

SCHEINER, ANDREI MOLETTA. “[en] BRANDED ON SKIN: CONSUMPTION, TATTOO AND MASS CULTURE A STUDY ABOUT THE NARRATIVES OF CONSUMPTION BASED ON PRODUCT BRAND TATTOOS.” 2006. Web. 07 Dec 2019.

Vancouver:

SCHEINER AM. [en] BRANDED ON SKIN: CONSUMPTION, TATTOO AND MASS CULTURE A STUDY ABOUT THE NARRATIVES OF CONSUMPTION BASED ON PRODUCT BRAND TATTOOS. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2006. [cited 2019 Dec 07]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=9107.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

SCHEINER AM. [en] BRANDED ON SKIN: CONSUMPTION, TATTOO AND MASS CULTURE A STUDY ABOUT THE NARRATIVES OF CONSUMPTION BASED ON PRODUCT BRAND TATTOOS. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2006. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=9107

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

22. PATRICIA KNEIPP TAVARES DE SOUZA. [en] INTERNATIONAL MARKETING STRATEGIES FOR BRAZILIAN BRANDS: AN EXPLORATORY STUDY.

Degree: 2004, Pontifical Catholic University of Rio de Janeiro

[pt] Face ao movimento de globalização e, portanto, à crescente competição interna e externa, diversas empresas brasileiras vêm buscando não apenas iniciar ou aumentar a… (more)

Subjects/Keywords: [pt] EXPORTACOES; [en] EXPORTS; [pt] MARKETING INTERNACIONAL; [en] INTERNATIONAL MARKETING; [pt] GERENCIAMENTO DE MARCA; [en] BRAND MANAGEMENT

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

SOUZA, P. K. T. D. (2004). [en] INTERNATIONAL MARKETING STRATEGIES FOR BRAZILIAN BRANDS: AN EXPLORATORY STUDY. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=5309

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

SOUZA, PATRICIA KNEIPP TAVARES DE. “[en] INTERNATIONAL MARKETING STRATEGIES FOR BRAZILIAN BRANDS: AN EXPLORATORY STUDY.” 2004. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 07, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=5309.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

SOUZA, PATRICIA KNEIPP TAVARES DE. “[en] INTERNATIONAL MARKETING STRATEGIES FOR BRAZILIAN BRANDS: AN EXPLORATORY STUDY.” 2004. Web. 07 Dec 2019.

Vancouver:

SOUZA PKTD. [en] INTERNATIONAL MARKETING STRATEGIES FOR BRAZILIAN BRANDS: AN EXPLORATORY STUDY. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2004. [cited 2019 Dec 07]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=5309.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

SOUZA PKTD. [en] INTERNATIONAL MARKETING STRATEGIES FOR BRAZILIAN BRANDS: AN EXPLORATORY STUDY. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2004. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=5309

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

23. DANIEL SALDANHA ERTHAL. [pt] MARCAS PRÓPRIAS: UM ESTUDO DOS MERCADOS SUPERMERCADISTAS FRANCÊS E BRASILEIRO.

Degree: 2007, Pontifical Catholic University of Rio de Janeiro

[pt] As marcas próprias (MP s) despontam como sendo uma das principais ferramentas do varejo para seu crescimento e fomentação dos lucros. Em países como… (more)

Subjects/Keywords: [pt] VAREJO; [en] RETAIL; [pt] POSICIONAMENTO; [en] POSITIONING; [pt] MARCA PROPRIA; [en] BRAND STORE

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

ERTHAL, D. S. (2007). [pt] MARCAS PRÓPRIAS: UM ESTUDO DOS MERCADOS SUPERMERCADISTAS FRANCÊS E BRASILEIRO. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=10855

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

ERTHAL, DANIEL SALDANHA. “[pt] MARCAS PRÓPRIAS: UM ESTUDO DOS MERCADOS SUPERMERCADISTAS FRANCÊS E BRASILEIRO.” 2007. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 07, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=10855.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

ERTHAL, DANIEL SALDANHA. “[pt] MARCAS PRÓPRIAS: UM ESTUDO DOS MERCADOS SUPERMERCADISTAS FRANCÊS E BRASILEIRO.” 2007. Web. 07 Dec 2019.

Vancouver:

ERTHAL DS. [pt] MARCAS PRÓPRIAS: UM ESTUDO DOS MERCADOS SUPERMERCADISTAS FRANCÊS E BRASILEIRO. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2007. [cited 2019 Dec 07]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=10855.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

ERTHAL DS. [pt] MARCAS PRÓPRIAS: UM ESTUDO DOS MERCADOS SUPERMERCADISTAS FRANCÊS E BRASILEIRO. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2007. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=10855

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Pontifical Catholic University of Rio de Janeiro

24. MARINA PINTO DE ABREU ZORNOFF DE MATTOS. [en] THE LOW INCOME CONSUMER AND THE LOW INCOME CONSUMER AND DRINK AND POWDERED SOAP.

Degree: 2007, Pontifical Catholic University of Rio de Janeiro

[pt] As alterações no cenário econômico dos países emergentes causaram reflexos positivos na base da pirâmide através do aumento de seu poder aquisitivo. No Brasil,… (more)

Subjects/Keywords: [pt] MARKETING; [en] MARKETING; [pt] MARCA; [en] BRAND; [pt] REFRIGERANTE; [en] SOFT DRINK; [pt] DECISAO DE COMPRA; [en] PURCHASE DECISION; [pt] CONSUMIDOR DE BAIXA RENDA; [en] LOWER INCOME CONSUMER

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

MATTOS, M. P. D. A. Z. D. (2007). [en] THE LOW INCOME CONSUMER AND THE LOW INCOME CONSUMER AND DRINK AND POWDERED SOAP. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=10556

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

MATTOS, MARINA PINTO DE ABREU ZORNOFF DE. “[en] THE LOW INCOME CONSUMER AND THE LOW INCOME CONSUMER AND DRINK AND POWDERED SOAP.” 2007. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 07, 2019. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=10556.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

MATTOS, MARINA PINTO DE ABREU ZORNOFF DE. “[en] THE LOW INCOME CONSUMER AND THE LOW INCOME CONSUMER AND DRINK AND POWDERED SOAP.” 2007. Web. 07 Dec 2019.

Vancouver:

MATTOS MPDAZD. [en] THE LOW INCOME CONSUMER AND THE LOW INCOME CONSUMER AND DRINK AND POWDERED SOAP. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2007. [cited 2019 Dec 07]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=10556.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

MATTOS MPDAZD. [en] THE LOW INCOME CONSUMER AND THE LOW INCOME CONSUMER AND DRINK AND POWDERED SOAP. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2007. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=10556

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.