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Brunel University

1. Tivaratchai, Ratthanava. The effects of social media eWOM communications on consumer attitude and behaviour.

Degree: PhD, 2018, Brunel University

Social Media (SM) applications allow users to communicate with various types of information about goods and services in the form of electronic word of mouth (eWOM). Applications such as Facebook, Twitter, Google and YouTube are currently ranked as the most accessed and adopted websites in the world that provide eWOM communication. Most importantly, these SM applications may have a significant impact on the opinions and attitudes of users with regard to the product information being shared. The aim of this research is to examine how different combinations of interactive attributes and features of eWOM being shared over SM applications effect consumers' attitudes and behaviours of intangible services in the healthcare industry. Relevant attributes derived from the literature, which include source credibility, trustworthiness and argument quality within SM eWOM messages are explored. These are examined in line with factors of Electronic Window Dressing (EWD) features, such as SM capabilities of simultaneous video, picture and web link sharing within the SM environment. This determines what types of different characteristics of eWOM alone or in combination with multimedia communications, can positively or negatively influence consumer's attitude that can have an effect on actual behaviour. A conceptual framework is augmented and developed based on existing theories in relation to persuasion and attitude change. The Elaboration Likelihood Model (ELM) and the Theory of Reasoned Action (TRA) models are combined and adapted as a foundation of a new conceptual approach, noted as 'Social Media Communications Model' (SMCM), with additional components specifically related to SM communications in an attempt to form a predictive explanation of consumers' attitudes. The research is designed as a comparative study by adopting an inductive interpretivist approach. A Qualitative method is used in the data collection process by performing in-depth interviews with 34 senior level managers with regard to SM communications in healthcare industry from both the United Kingdom and the United States. All of the primary data was transcribed, coded and thematically analysed. The key findings revealed the most preferred SM platforms used in the UK and US, how source credibly, expertise and trustworthiness are effective, and why videos, pictures and the timing of post were significant in changing consumer attitude. Practically, the research provides businesses and organisation in similar service goods industries with a SM model that explains how to create successful marketing campaigns. The research likewise contributes theoretically by identifying the relationships of important constructs relevant to SM communications from a qualitative perspective, forming a new extended theoretical framework that can be a predicator of consumer behaviour. The research further provides a better understanding towards the key factors of eWOM in SM that influence consumers to think and behave in certain ways, additionally contributing to the existing SM marketing…

Subjects/Keywords: Social media communications model SMCM; eWOM theory model framework ELM TRA; Indepth interviews thematic analysis NVIVO coding; Predicting consumer behavior; Manager perspective qualitative research

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tivaratchai, R. (2018). The effects of social media eWOM communications on consumer attitude and behaviour. (Doctoral Dissertation). Brunel University. Retrieved from http://bura.brunel.ac.uk/handle/2438/19270 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.787728

Chicago Manual of Style (16th Edition):

Tivaratchai, Ratthanava. “The effects of social media eWOM communications on consumer attitude and behaviour.” 2018. Doctoral Dissertation, Brunel University. Accessed December 14, 2019. http://bura.brunel.ac.uk/handle/2438/19270 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.787728.

MLA Handbook (7th Edition):

Tivaratchai, Ratthanava. “The effects of social media eWOM communications on consumer attitude and behaviour.” 2018. Web. 14 Dec 2019.

Vancouver:

Tivaratchai R. The effects of social media eWOM communications on consumer attitude and behaviour. [Internet] [Doctoral dissertation]. Brunel University; 2018. [cited 2019 Dec 14]. Available from: http://bura.brunel.ac.uk/handle/2438/19270 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.787728.

Council of Science Editors:

Tivaratchai R. The effects of social media eWOM communications on consumer attitude and behaviour. [Doctoral Dissertation]. Brunel University; 2018. Available from: http://bura.brunel.ac.uk/handle/2438/19270 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.787728


University of Otago

2. Tiatia, Ramona. Family-Centred Healing At Home: A Samoan Epistemology of Samoan Families’ Experiences of Home Dialysis and Home Detention in Aotearoa/New Zealand .

Degree: University of Otago

Home dialysis and home detention are home-based public services increasingly used in Samoan households living in Aotearoa/New Zealand. They are cheaper than institutionally-provided hospital and correctional services and save the government millions of dollars; savings which do not seem to be transferred to the households which switch to home-based services. This thesis considers the role of housing in Samoan families living in Aotearoa/New Zealand, both symbolically and practically. It analyses in depth the way these two different public services are adapted within the home built environment and the effect these have on the lives of Samoan occupants. The quality of housing and built environments are a vital and significant component of home-based services, yet, largely ignored in the literature and state policies as having an effect on the health of occupants. In this qualitative research I used a multiple-case study approach to investigate the housing experiences of five Samoan dialysis patients (n=4) and their carers (n=8); and two Samoan home detainees (n=2) and a sponsor (n=1). Using an iterative approach of the Photovoice method, disposable cameras were used by the participants to produce photographs about their experiences. In consultation with Samoan elders, I also developed an epistemological model of Samoan health and well-being based on the traditional house and descriptions of tides and winds. The participants’ photographs and in-depth interviews in the Samoan and English languages were matched to the three stratified areas of the Samoan traditional dwelling: front of house, middle of house and back of house. Key informant interviews with public service officials were also analysed to provide important information about the Wellington Hospital Renal Unit (n=2) and the New Zealand Prison Services of the Corrections Department (n=5). Home-based services, when compared to hospital and prison institutional services, gave the participants many advantages. These included the convenience of being at home, reduced transport and travelling costs, spending more time with family and friends and in some cases participation in vocational and rehabilitation programmes. Samoan culture provided a useful framework for families to respond to the sensitive issues and obligations associated with palliative renal care, death, spirituality, gender arrangements, transplantation, cultural identity and restorative justice. Other unexpected and less favourable outcomes associated with home-dialysis were fuel poverty, lack of indoor storage, minimal spatial heating and issues of waste disposal. Samoan participants expected far more support at home from public authorities than they in fact received and many of them experienced stigmatisation and social isolation. These everyday experiences forced some dialysis patients to give up home-based services and return to hospital services, which are more expensive. For some home detainees, spousal violence and problems with other family members increased… Advisors/Committee Members: Howden-Chapman, Philippa L (advisor).

Subjects/Keywords: home dialysis; home detention; prisoner health; home-based services; Photovoice; renal kidney disease; Samoan health; Samoan architecture; Pacific housing; participatory methods; housing and health; community-based sentences; whanau ora; patient-centred; fuel poverty; peritoneal dialysis; Samoan metaphors; Ifoga; restorative justice; Corrections; Pacific health inequalities; housing as determinant of health; Samoan epistemologies of dwellings; Samoan tides and winds; prevalence of home dialysis; prevalence of home detention; dialysis workforce; Corrections workforce; Patient empowerment; hospital and home; prison and home; female prisoners; Samoan spirituality; Samoan cultural identity; Samoan traditional healing; healing at home; dying at home; renal palliative care; Samoan prisoner rehabilitation; Samoan renal patients; younger dialysis patients; home haemodialysis; prisoner violence; living with home dialysis; life on home detention; Samoan tattoo; front of house; back of house; middle of house; urban youth gangs; private household space for public services; electronic monitoring; electronic bracelet; Pacific prison officers; compliance at home; isolation at home; families and the State; caregivers; home detatinees; home imprisonment; decentralisation; challenges of home dialysis; fear of haemodialysis; boredom on home detention; breach of home detention; forgiveness and punishment; HNZC renovations; patient independence; cold houses; elderly caregivers; kidney transplantation; Samoan deaths; Segregated status; Samoan communities; Samoan populations in New Zealand; Samoan protocols; Samoan culture; links between primary and secondary care services; support services at home; children of prisoners; unresolved grief; privacy at home; surveillance equipment; carer roles; patient transport problems; medical waste; storage problems for dialysis; Va Tapuia; House of Healing; House of Ashes; primary health care and dialysis patients; prisoner accommodation; costs of dialysis; costs of home detention; the primacy of home; Samoan epistemological approach; housing availability for big families; housing and the poverty trap for Pacific families; approved premises; housing for home detention; the advantages of home detention; the advantages of home dialysis; Samoan traditional houses; Samoan religion; Samoan graves; care protection advocacy; recruiting Pacific participants; qualitative research; visual methods; photo documentary with Pacific communities; visual data; indepth interviews; coding and data analysis; analysing photographs; housing tenure for dialysis patients; housing tenure for home detainees; institutional setting and home setting; waste disposal and home dialysis; ghosts and mirrors; photo images; electricity bills and home treatments; non-clinical issues and home-based services; electrical appliance for medical treatment; older prisoners; private rentals

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tiatia, R. (n.d.). Family-Centred Healing At Home: A Samoan Epistemology of Samoan Families’ Experiences of Home Dialysis and Home Detention in Aotearoa/New Zealand . (Doctoral Dissertation). University of Otago. Retrieved from http://hdl.handle.net/10523/4916

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Chicago Manual of Style (16th Edition):

Tiatia, Ramona. “Family-Centred Healing At Home: A Samoan Epistemology of Samoan Families’ Experiences of Home Dialysis and Home Detention in Aotearoa/New Zealand .” Doctoral Dissertation, University of Otago. Accessed December 14, 2019. http://hdl.handle.net/10523/4916.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

MLA Handbook (7th Edition):

Tiatia, Ramona. “Family-Centred Healing At Home: A Samoan Epistemology of Samoan Families’ Experiences of Home Dialysis and Home Detention in Aotearoa/New Zealand .” Web. 14 Dec 2019.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

Tiatia R. Family-Centred Healing At Home: A Samoan Epistemology of Samoan Families’ Experiences of Home Dialysis and Home Detention in Aotearoa/New Zealand . [Internet] [Doctoral dissertation]. University of Otago; [cited 2019 Dec 14]. Available from: http://hdl.handle.net/10523/4916.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Council of Science Editors:

Tiatia R. Family-Centred Healing At Home: A Samoan Epistemology of Samoan Families’ Experiences of Home Dialysis and Home Detention in Aotearoa/New Zealand . [Doctoral Dissertation]. University of Otago; Available from: http://hdl.handle.net/10523/4916

Note: this citation may be lacking information needed for this citation format:
No year of publication.

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