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You searched for subject:( Musician marketing). Showing records 1 – 3 of 3 total matches.

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University of South Africa

1. Nel, Jessica Jane. Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century .

Degree: 2017, University of South Africa

Musicians are cultural entrepreneurs, operating as human brands in the South African music industry. The ability to manage their brand effectively may give them an added advantage to compete successfully in this industry. This study sought to explore the integrated marketing communications (IMC) practices of South African musicians in brand promotion. Using a qualitative design, interviews were conducted with practising South African musicians to collect data. The results revealed that South African musicians use multiple marketing communications tools to promote their brands in multimedia campaigns. However, not all the elements required for integrated marketing communications were in evidence. Results from this study may be used by entrepreneurial South African musicians to create a strategy for integrated marketing communications in promoting their brand in the South African music industry and may also contribute towards the practical application of IMC within the broader field of marketing management. Advisors/Committee Members: Nienaber, Hester (advisor).

Subjects/Keywords: Marketing; Marketing Communication Mix; Integrated Marketing Communications; Brands; Branding; Human Brand; Entrepreneur; South African Music Industry; Music marketing; Musician marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Nel, J. J. (2017). Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century . (Masters Thesis). University of South Africa. Retrieved from http://hdl.handle.net/10500/24471

Chicago Manual of Style (16th Edition):

Nel, Jessica Jane. “Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century .” 2017. Masters Thesis, University of South Africa. Accessed December 04, 2020. http://hdl.handle.net/10500/24471.

MLA Handbook (7th Edition):

Nel, Jessica Jane. “Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century .” 2017. Web. 04 Dec 2020.

Vancouver:

Nel JJ. Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century . [Internet] [Masters thesis]. University of South Africa; 2017. [cited 2020 Dec 04]. Available from: http://hdl.handle.net/10500/24471.

Council of Science Editors:

Nel JJ. Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century . [Masters Thesis]. University of South Africa; 2017. Available from: http://hdl.handle.net/10500/24471

2. Lindblom, Hanna. Musikern som varumärke : En kvalitativ studie om hur frilansande folkmusiker   lanserar sig själva.

Degree: 2010, Karlstad University

Denna uppsats syftar till att få en inblick i hur frilansande folkmusiker i Sverige gör för att lansera sig själva som artister, vilka redskap som används samt vilken funktion dessa redskap fyller. Detta har undersökts genom kvalitativa intervjuer med fyra frilansmusiker inom den folkmusikaliska genren. Musikbranschens förändrade förutsättningar, ställda i relation till Lundberg, Malm & Ronströms (2000) begrepp görare, vetare och makare, utgör de teoretiska utgångspunkterna för uppsatsen. Dessa begrepp har i uppsatsen omformats till de tre nya begreppen individen, arenan och branschen. Resultatet visar att respondenternas artistlansering är en medveten process som består av många komponenter. Studien lyfter fram och problematiserar artistens entreprenörskap som utöver det konstnärliga utövandet även innefattar roller såsom exempelvis agent, distributör, marknadsförare och företagare. Musikern som individ använder, med utgångspunkt från drivkraften att musicera, branschen och dess arenor för att framhäva sig själv på marknaden. Undersökningen visar indikationer på att det finns essentiella faktorer när det gäller marknadsföring av artister, där grunderna baseras på att tala om att verksamheten finns, förklara vad som är bra med den, upprepa budskapet och sedan leva upp till det. Respondenternas strategier för att försörja sig som frilansmusiker går ut på att med hjälp av olika redskap hålla verksamheten levande och lönsam. Det gör de genom att exempelvis göra sin musik lättillgänglig och visa en tydlig profil samt genom att bygga ett kontaktnätverk, synas i gynnsamma miljöer och dra nytta av olika bidragsmöjligheter. Det har också framkommit att folkmusikernas marknadsföring och varumärkesbildande utförs till största del över Internet via hemsidor, sökmotorer, e-post och sociala medier.

The paper aims to gain insight into how freelance musicians in Sweden are doing to launch themselves as artists, the resources used and their function. This has been examined through qualitative interviews with four freelance musicians in the genre of folk music. The changing conditions of the music industry, in relation to Lundberg, Malm & Ronström’s concept görare, vetare and makare, are the theoretical basis for the paper. These concepts have in the paper been transformed to the three new concepts of the individual, the arena and the industry. The results show that the respondents' role as an artist is a deliberate process that consists of many components. The study highlights and discusses the artist's entrepreneurship that goes beyond the artistic exercise, and also includes roles such as agent, distributor, marketer etc. The musician as an individual, with the urge to make music as a point of departure, uses the industry and it’s arenas to highlight him or herself in the market. The study indicates that there are essential elements in the marketing of artists which are based on informing people about the activity, explain what is good about it, then repeat the message and live up to…

Subjects/Keywords: artists; marketing; entrepreneur; music industry; freelance musician; artist; marknadsföring; entreprenör; musikbranschen; frilansmusiker; Music education; Musikpedagogik

marketing står för en riktad annonsering där mottagaren sannolikt är mycket intresserad av… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lindblom, H. (2010). Musikern som varumärke : En kvalitativ studie om hur frilansande folkmusiker   lanserar sig själva. (Thesis). Karlstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-6535

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lindblom, Hanna. “Musikern som varumärke : En kvalitativ studie om hur frilansande folkmusiker   lanserar sig själva.” 2010. Thesis, Karlstad University. Accessed December 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-6535.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lindblom, Hanna. “Musikern som varumärke : En kvalitativ studie om hur frilansande folkmusiker   lanserar sig själva.” 2010. Web. 04 Dec 2020.

Vancouver:

Lindblom H. Musikern som varumärke : En kvalitativ studie om hur frilansande folkmusiker   lanserar sig själva. [Internet] [Thesis]. Karlstad University; 2010. [cited 2020 Dec 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-6535.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lindblom H. Musikern som varumärke : En kvalitativ studie om hur frilansande folkmusiker   lanserar sig själva. [Thesis]. Karlstad University; 2010. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-6535

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Vienna

3. Mayrhofer, Florian. Möglichkeiten der Vermarktung von Live-Musikern auf elektronischen Märkten.

Degree: 2008, University of Vienna

Diese Arbeit analysiert Strukturen und Plattformen der Musikvermarktung in elektronischen Märkten. Abseits der Filesharing-Problematik und der Umsatzrückgänge großer Major-Labels werden dabei die Möglichkeiten beleuchtet, die dem unabhängigen Musiker aus den veränderten Strukturen erwachsen. Unter der Annahme, dass Konzerte die Haupteinnahmequelle für Künstler darstellen werden vor allem Webseiten betrachten, die für den Live-Musiker geeignet sind. Neben den allgemeinen Strukturen und den Marktakteuren werden Möglichkeiten der Segmentierung, Positionierung und der Evaluation aufgezeigt. Die Verteilung verschiedener Informationsgüter, die Vernetzung über soziale Netzwerke und Möglichkeiten der Wertschöpfung und Verwaltung werden schließlich anhand spezifischer Plattformen in den einzelnen Koordinationsphasen elektronischer Märkte aufgezeigt. In einer Fallstudie wird auf ein Beispiel allgemeiner Vermarktung sowie auf Genre und regional beschränkte Plattformen eingegangen.

This paper analyzes the structures and platforms for music marketing in electronic markets. Apart of the Filesharing problems and the decline in sales of big major labels, opportunities are illuminated that accrue to the independent musician from the changed structures. Under the assumption of concerts being the main source of revenue for artists, mainly websites are regarded, which are suitable for the live musician. Beside the common structures and the market agents, possibilities for segmentation, positioning and evaluation are pointed out. The distribution of different information goods, networking through social networks and possibilities of creating value and managing with particular platforms are eventually shown in the respective coordination phases of electronic markets. A case study addresses an example of general marketing and platforms that are restricted to a genre or regionally.

Subjects/Keywords: 85.40 Marketing; 85.06 Unternehmensführung; 54.84 Webmanagement; 24.41 Ausbildung, Beruf, Organisationen; Musik / Marketing / Vermarktung / Live-Musik / Konzert / Musiker / Band / unabhängig / viral / Künstler / Veranstalter / E-Marketing / E-Business / E-Commerce / Elektronische Märkte / Webseite / Internet / Web 2.0 / Intermediär / Vermittler / Informationsgüter / Transaktionskosten / Soziale Netzwerke / Koordinationsphase / Netzeffekt / Genre / Kultur / KMU / Unternehmer / Zielgruppe / Label; music / marketing / live music / concert / musician / band / independant / viral / artist / organizer / e-marketing / e-business / e-commerce / electronic markets / website / internet / web 2.0 / intermediary / information good / transaction costs / social networks / coordination phase / net effect / genre / culture / sme / entrepreneur / target group / label

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mayrhofer, F. (2008). Möglichkeiten der Vermarktung von Live-Musikern auf elektronischen Märkten. (Thesis). University of Vienna. Retrieved from http://othes.univie.ac.at/2919/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mayrhofer, Florian. “Möglichkeiten der Vermarktung von Live-Musikern auf elektronischen Märkten.” 2008. Thesis, University of Vienna. Accessed December 04, 2020. http://othes.univie.ac.at/2919/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mayrhofer, Florian. “Möglichkeiten der Vermarktung von Live-Musikern auf elektronischen Märkten.” 2008. Web. 04 Dec 2020.

Vancouver:

Mayrhofer F. Möglichkeiten der Vermarktung von Live-Musikern auf elektronischen Märkten. [Internet] [Thesis]. University of Vienna; 2008. [cited 2020 Dec 04]. Available from: http://othes.univie.ac.at/2919/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mayrhofer F. Möglichkeiten der Vermarktung von Live-Musikern auf elektronischen Märkten. [Thesis]. University of Vienna; 2008. Available from: http://othes.univie.ac.at/2919/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.