subject:( Marketing channels)

University of Nairobi

1. Kamau, Njoroge T. An Economic Analysis of Factors Influencing Participation in Pyrethrum Group Marketing Channels Among Farmers in Nyandarua County, Kenya .

Degree: 2016, University of Nairobi

URL: http://hdl.handle.net/11295/99899

► This study analyzed the factors influencing the decision and level of participation of smallholder pyrethrum farmers (household heads) in group marketing in Nyandarua County. The… (more)

▼ This study analyzed the factors influencing the decision and level of participation of smallholder pyrethrum farmers (household heads) in group marketing in Nyandarua County. The data which were collected through questionnaires administered to 124 household head farmers and analyzed using Ms Excel and Statistical Package for Social Science (SPSS). Participants were defined as farmers who were members of a pyrethrum marketing group and therefore used group marketing channels. Descriptive statistics and a two-stage Heckman model were used to determine factors influencing farmers' decision to participate and the level of group market participation in the study area. The results showed that participants were 78.2% and non-participants were 21.8% of all the 124 farmers. Findings on the gender of farmers indicated that 80.6% were male while the remaining ones were female. The mean land size for the participants and non-participants was 3.5 and 3.0 hectares (ha) respectively, which was statistically significant (t>2.0). Credit facilities to boost pyrethrum production were accessed by 24% and 15% of the participants and non-participants, respectively. Women groups were the major source of informal cash credit. All the respondent households had contact with extension services once a year which was not adequate. Results of the first stage of the Heckman model showed that age, gender, education level of the household head, other farm income, distance to the market, number of extension visits, price of pyrethrum and membership in pyrethrum producer groups positively and significantly influenced farmers' decision to participate in group marketing. Results of the second stage of the Heckman model showed that gender of household head, monthly non-farm income, good road condition and membership in pyrethrum marketing group positively and significantly influenced the pyrethrum farmer's level of market participation in the county. The second objective of this study sought to examine the effect of participation in the group marketing channels on smallholder pyrethrum farmers’ gross margins. Results showed that education level of the household head, credit availability, pyrethrin content of the produce and membership of the household head to pyrethrum marketing group positively and significantly increased the pyrethrum farmer's gross margins in the county. It was recommended that the County Government of Nyandarua should ensure that the feeder roads from the farms to the market are always in good condition. The Ministry of xiv Agriculture should increase the frequency of extension contact with pyrethrum farmers in the county. The Pyrethrum Board of Kenya should support the farmers by buying directly from them to eliminate brokers. Policy makers in the Ministries of Social Services and Cooperatives should promote membership to farmer groups or cooperatives. The Agricultural Finance Corporation should sensitize the farmers in the county about their financial products so that they can make informed decisions to use them. The study…

Subjects/Keywords: Pyrethrum Group Marketing Channels

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Kamau, N. T. (2016). An Economic Analysis of Factors Influencing Participation in Pyrethrum Group Marketing Channels Among Farmers in Nyandarua County, Kenya . (Thesis). University of Nairobi. Retrieved from http://hdl.handle.net/11295/99899

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Kamau, Njoroge T. “An Economic Analysis of Factors Influencing Participation in Pyrethrum Group Marketing Channels Among Farmers in Nyandarua County, Kenya .” 2016. Thesis, University of Nairobi. Accessed February 27, 2021. http://hdl.handle.net/11295/99899.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Kamau, Njoroge T. “An Economic Analysis of Factors Influencing Participation in Pyrethrum Group Marketing Channels Among Farmers in Nyandarua County, Kenya .” 2016. Web. 27 Feb 2021.

Vancouver:

Kamau NT. An Economic Analysis of Factors Influencing Participation in Pyrethrum Group Marketing Channels Among Farmers in Nyandarua County, Kenya . [Internet] [Thesis]. University of Nairobi; 2016. [cited 2021 Feb 27]. Available from: http://hdl.handle.net/11295/99899.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kamau NT. An Economic Analysis of Factors Influencing Participation in Pyrethrum Group Marketing Channels Among Farmers in Nyandarua County, Kenya . [Thesis]. University of Nairobi; 2016. Available from: http://hdl.handle.net/11295/99899

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Arizona

2. MERRITT, NANCY JANE. THE NATURE AND VALUE OF DYADIC CHANNEL RELATIONSHIPS: EFFECTS ON MEMBER SATISFACTION.

Degree: 1987, University of Arizona

URL: http://hdl.handle.net/10150/184029

► The focus of the research is the management of dyadic channel relationships and, specifically, the formation of channel member satisfaction. Based upon the conceptualization of… (more)

Subjects/Keywords: Marketing channels.; Marketing.

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

MERRITT, N. J. (1987). THE NATURE AND VALUE OF DYADIC CHANNEL RELATIONSHIPS: EFFECTS ON MEMBER SATISFACTION. (Doctoral Dissertation). University of Arizona. Retrieved from http://hdl.handle.net/10150/184029

Chicago Manual of Style (16^th Edition):

MERRITT, NANCY JANE. “THE NATURE AND VALUE OF DYADIC CHANNEL RELATIONSHIPS: EFFECTS ON MEMBER SATISFACTION. ” 1987. Doctoral Dissertation, University of Arizona. Accessed February 27, 2021. http://hdl.handle.net/10150/184029.

MLA Handbook (7^th Edition):

MERRITT, NANCY JANE. “THE NATURE AND VALUE OF DYADIC CHANNEL RELATIONSHIPS: EFFECTS ON MEMBER SATISFACTION. ” 1987. Web. 27 Feb 2021.

Vancouver:

MERRITT NJ. THE NATURE AND VALUE OF DYADIC CHANNEL RELATIONSHIPS: EFFECTS ON MEMBER SATISFACTION. [Internet] [Doctoral dissertation]. University of Arizona; 1987. [cited 2021 Feb 27]. Available from: http://hdl.handle.net/10150/184029.

Council of Science Editors:

MERRITT NJ. THE NATURE AND VALUE OF DYADIC CHANNEL RELATIONSHIPS: EFFECTS ON MEMBER SATISFACTION. [Doctoral Dissertation]. University of Arizona; 1987. Available from: http://hdl.handle.net/10150/184029

Kennesaw State University

3. Ragland, Charles B. Institutional Theory and Cross-National Differences in International Market Selection for Direct Selling.

Degree: DBA, Marketing, 2012, Kennesaw State University

URL: https://digitalcommons.kennesaw.edu/etd/500

► This study extends international market selection (IMS) literature by using institutional theory to develop conceptual links between country level factors of market attractiveness and… (more)

Subjects/Keywords: marketing; international markets; direct selling; marketing channels; Marketing

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Ragland, C. B. (2012). Institutional Theory and Cross-National Differences in International Market Selection for Direct Selling. (Thesis). Kennesaw State University. Retrieved from https://digitalcommons.kennesaw.edu/etd/500

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Ragland, Charles B. “Institutional Theory and Cross-National Differences in International Market Selection for Direct Selling.” 2012. Thesis, Kennesaw State University. Accessed February 27, 2021. https://digitalcommons.kennesaw.edu/etd/500.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Ragland, Charles B. “Institutional Theory and Cross-National Differences in International Market Selection for Direct Selling.” 2012. Web. 27 Feb 2021.

Vancouver:

Ragland CB. Institutional Theory and Cross-National Differences in International Market Selection for Direct Selling. [Internet] [Thesis]. Kennesaw State University; 2012. [cited 2021 Feb 27]. Available from: https://digitalcommons.kennesaw.edu/etd/500.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ragland CB. Institutional Theory and Cross-National Differences in International Market Selection for Direct Selling. [Thesis]. Kennesaw State University; 2012. Available from: https://digitalcommons.kennesaw.edu/etd/500

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Johannesburg

4. Van Wyk, Wouter Cornelis. Riglyne vir klein toeroperateurs se keuse van distribusiekanale.

Degree: 2008, University of Johannesburg

URL: http://hdl.handle.net/10210/321

►

Developments in information and communication technology have opened up new possibilities for local tour operators. However, many small tour operators are faced with problems regarding… (more)

Subjects/Keywords: tourism; marketing channels

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Van Wyk, W. C. (2008). Riglyne vir klein toeroperateurs se keuse van distribusiekanale. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/321

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Van Wyk, Wouter Cornelis. “Riglyne vir klein toeroperateurs se keuse van distribusiekanale.” 2008. Thesis, University of Johannesburg. Accessed February 27, 2021. http://hdl.handle.net/10210/321.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Van Wyk, Wouter Cornelis. “Riglyne vir klein toeroperateurs se keuse van distribusiekanale.” 2008. Web. 27 Feb 2021.

Vancouver:

Van Wyk WC. Riglyne vir klein toeroperateurs se keuse van distribusiekanale. [Internet] [Thesis]. University of Johannesburg; 2008. [cited 2021 Feb 27]. Available from: http://hdl.handle.net/10210/321.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Van Wyk WC. Riglyne vir klein toeroperateurs se keuse van distribusiekanale. [Thesis]. University of Johannesburg; 2008. Available from: http://hdl.handle.net/10210/321

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Pretoria

5. Mtshemla, Nosipho. Sales management in the bottom of the pyramid (BoP) market using alternative distribution channels.

Degree: Gordon Institute of Business Science (GIBS), 2014, University of Pretoria

URL: http://hdl.handle.net/2263/45020

► The ‘bottom of the pyramid’ (BoP) refers to the world’s poorest socio-economic group. In South Africa, consumers in this segment are an increasingly attractive target… (more)

Subjects/Keywords: UCTD; Sales management; Marketing channels; Qualitative research

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Mtshemla, N. (2014). Sales management in the bottom of the pyramid (BoP) market using alternative distribution channels. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/45020

Chicago Manual of Style (16^th Edition):

Mtshemla, Nosipho. “Sales management in the bottom of the pyramid (BoP) market using alternative distribution channels.” 2014. Masters Thesis, University of Pretoria. Accessed February 27, 2021. http://hdl.handle.net/2263/45020.

MLA Handbook (7^th Edition):

Mtshemla, Nosipho. “Sales management in the bottom of the pyramid (BoP) market using alternative distribution channels.” 2014. Web. 27 Feb 2021.

Vancouver:

Mtshemla N. Sales management in the bottom of the pyramid (BoP) market using alternative distribution channels. [Internet] [Masters thesis]. University of Pretoria; 2014. [cited 2021 Feb 27]. Available from: http://hdl.handle.net/2263/45020.

Council of Science Editors:

Mtshemla N. Sales management in the bottom of the pyramid (BoP) market using alternative distribution channels. [Masters Thesis]. University of Pretoria; 2014. Available from: http://hdl.handle.net/2263/45020

Nelson Mandela Metropolitan University

6. [No author]. Determining factors influencing sales growth in business banking in Buffalo City municipality, South Africa.

Degree: Faculty of Business and Economic Sciences, 2014, Nelson Mandela Metropolitan University

URL: http://hdl.handle.net/10948/10993

► The increase in number of banks entering the South African banking sector has caused the big four banks to lose their market share to the… (more)

▼ The increase in number of banks entering the South African banking sector has caused the big four banks to lose their market share to the new entrants. As a result, the new entrants in this sector have also had negative effects on the existing banks’ sales growth and net profits. Business banking, in particular, has been one of the departments which has become competitive as it is considered to generate the most revenue from all the different bank departments. Business clients have been targeted as their fees are high compared to normal individual clients and also, their investment sizes are big compared to individuals, hence the increased interest in this section. This then prompts the question, what are the factors influencing sales growth in business banking? This question then brings one to the following sub-problems: Is the pricing offered by the various banks to their business bank customers competitive enough to retain them?; How competent and knowledgeable is the staff dealing with business bank customers in ensuring good relationships with business banking clients?; is the technology used by the banks advanced enough to address the banking requirements of business banking customers? Are business banking customers loyal to their respective banks to ensure repetitive sales? In dealing with the above, the author undertook a research study to determine whether factors such as competitive pricing, competent staff, advanced technology and customer loyalty influence sales growth in business banking in Buffalo City Municipality “BCM”. The sample of 90 business banking customers who were given questionnaires to test the above were from a population of business banking customers in BCM. The author underwent a theoretical and an empirical investigation using the survey method through questionnaires. These questionnaires were distributed to the various financing institutions dealing with business banking clients. The findings of the empirical study suggest that through the use of the hypothesis test, it was concluded that of the four factors, advanced technology and customer loyalty influence sales growth in business banking in BCM. While pricing and competent staff do not influence sales revenue growth.

Subjects/Keywords: Direct selling; Sales management; Marketing channels

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

author], [. (2014). Determining factors influencing sales growth in business banking in Buffalo City municipality, South Africa. (Thesis). Nelson Mandela Metropolitan University. Retrieved from http://hdl.handle.net/10948/10993

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

author], [No. “Determining factors influencing sales growth in business banking in Buffalo City municipality, South Africa.” 2014. Thesis, Nelson Mandela Metropolitan University. Accessed February 27, 2021. http://hdl.handle.net/10948/10993.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

author], [No. “Determining factors influencing sales growth in business banking in Buffalo City municipality, South Africa.” 2014. Web. 27 Feb 2021.

Vancouver:

author] [. Determining factors influencing sales growth in business banking in Buffalo City municipality, South Africa. [Internet] [Thesis]. Nelson Mandela Metropolitan University; 2014. [cited 2021 Feb 27]. Available from: http://hdl.handle.net/10948/10993.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

author] [. Determining factors influencing sales growth in business banking in Buffalo City municipality, South Africa. [Thesis]. Nelson Mandela Metropolitan University; 2014. Available from: http://hdl.handle.net/10948/10993

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Louisiana State University

7. Hampton, Wade R. Trade flows and marketing practices of Louisiana and Gulf States nurseries.

Degree: MS, Agricultural Economics, 2001, Louisiana State University

URL: etd-0821101-100809 ; https://digitalcommons.lsu.edu/gradschool_theses/4088

► The markets facing nursery producers have changed dramatically in the past decade. These changes in nursery markets have outdated previous research. New research into nursery… (more)

▼ The markets facing nursery producers have changed dramatically in the past decade. These changes in nursery markets have outdated previous research. New research into nursery marketing will assist nursery producers in making marketing decisions. Nursery producers can market their plants to five different marketing channels: Mass-merchandisers, garden centers, other retailers, landscapers and re-wholesalers. This study described the 1998 Louisiana nursery industry, analyzed nursery market changes over the past decade in Louisiana and the Southeast and analyzed characteristics of Louisiana and Southeastern nurseries to estimate marketing channel choice. Data was collected via mail using the third Trade Flows and Marketing Practices survey. Non-respondents to the mail survey were contacted by telephone to obtain survey information. The resulting data set was compiled and tabulated to form a description of the 1998 Louisiana nursery industry. Data from the 1998 TFMP survey was compared with data from the 1988 and 1993 surveys. An analysis of variance for each of the marketing channels was performed to determine if and how marketing channel use had changed over the decade. In order to estimate marketing channel use, a model was designed with the proportion of sales through each channel as a function of a set of market oriented variables such as sales, acreage, age, contract sales, transaction methods, in-state sales and sales to four or more marketing channels . A system of five equations was designed to estimate marketing channel use, one equation for each marketing channel. Analysis of the Louisiana nursery market over the past decade showed that Louisiana nurseries have increased sales to retailers and re-wholesalers at the expense of landscapers. Analysis of nursery marketing channel choice revealed that nurseries have little market power to make marketing decisions. It appears that the retailers and the market dictate marketing decisions in the nursery industry.

Subjects/Keywords: nurseries; marketing channels

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Hampton, W. R. (2001). Trade flows and marketing practices of Louisiana and Gulf States nurseries. (Masters Thesis). Louisiana State University. Retrieved from etd-0821101-100809 ; https://digitalcommons.lsu.edu/gradschool_theses/4088

Chicago Manual of Style (16^th Edition):

Hampton, Wade R. “Trade flows and marketing practices of Louisiana and Gulf States nurseries.” 2001. Masters Thesis, Louisiana State University. Accessed February 27, 2021. etd-0821101-100809 ; https://digitalcommons.lsu.edu/gradschool_theses/4088.

MLA Handbook (7^th Edition):

Hampton, Wade R. “Trade flows and marketing practices of Louisiana and Gulf States nurseries.” 2001. Web. 27 Feb 2021.

Vancouver:

Hampton WR. Trade flows and marketing practices of Louisiana and Gulf States nurseries. [Internet] [Masters thesis]. Louisiana State University; 2001. [cited 2021 Feb 27]. Available from: etd-0821101-100809 ; https://digitalcommons.lsu.edu/gradschool_theses/4088.

Council of Science Editors:

Hampton WR. Trade flows and marketing practices of Louisiana and Gulf States nurseries. [Masters Thesis]. Louisiana State University; 2001. Available from: etd-0821101-100809 ; https://digitalcommons.lsu.edu/gradschool_theses/4088

Vytautas Magnus University

8. Galinaitytė, Dainora. Partizaninio marketingo kanalų taikymas elektroninei komercijai.

Degree: Master, Marketing and Administration, 2014, Vytautas Magnus University

URL: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2014~D_20140607_135220-08048 ;

►

Šiuo magistrantūros studijų baigiamuoju darbu buvo siekiama identifikuoti tinkamiausius partizaninio marketingo kanalus elektroninėje komercijoje. Teorinėje darbo dalyje analizuojama e-komercijos samprata, aiškinamasi, kas yra partizaninis marketingas… (more)

Subjects/Keywords: Partizaninis marketingas; Marketingo kanalai; Rinkodara; El-komercija; Guerrilla marketing; Marketing channels; Online marketing; E-marketing

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Galinaitytė, Dainora. (2014). Partizaninio marketingo kanalų taikymas elektroninei komercijai. (Masters Thesis). Vytautas Magnus University. Retrieved from http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2014~D_20140607_135220-08048 ;

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Chicago Manual of Style (16^th Edition):

Galinaitytė, Dainora. “Partizaninio marketingo kanalų taikymas elektroninei komercijai.” 2014. Masters Thesis, Vytautas Magnus University. Accessed February 27, 2021. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2014~D_20140607_135220-08048 ;.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

MLA Handbook (7^th Edition):

Galinaitytė, Dainora. “Partizaninio marketingo kanalų taikymas elektroninei komercijai.” 2014. Web. 27 Feb 2021.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Vancouver:

Galinaitytė, Dainora. Partizaninio marketingo kanalų taikymas elektroninei komercijai. [Internet] [Masters thesis]. Vytautas Magnus University; 2014. [cited 2021 Feb 27]. Available from: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2014~D_20140607_135220-08048 ;.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Council of Science Editors:

Galinaitytė, Dainora. Partizaninio marketingo kanalų taikymas elektroninei komercijai. [Masters Thesis]. Vytautas Magnus University; 2014. Available from: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2014~D_20140607_135220-08048 ;

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

9. Korošec, Sašo. Analiza tržnih poti v podjetju Konus Konex d.o.o.

Degree: 2019, Univerza v Mariboru

URL: https://dk.um.si/IzpisGradiva.php?id=73514 ; https://dk.um.si/Dokument.php?id=133788&dn= ; https://plus.si.cobiss.net/opac7/bib/13415708?lang=sl

►

V magistrskem delu smo se osredotočili na tržne poti v proizvodnem podjetju Konus Konex d.o.o. V današnjem turbulentnem in hitro se spreminjajočem okolju morajo tržne… (more)

▼

V magistrskem delu smo se osredotočili na tržne poti v proizvodnem podjetju Konus Konex d.o.o. V današnjem turbulentnem in hitro se spreminjajočem okolju morajo tržne poti slediti ciljem. Sledenje tem ciljem je za podjetja izrednega pomena, saj lahko podjetja napredujejo le takrat, ko izvajajo distribucijo svojih izdelkov in storitev. V zadnjih letih se je bistveno spremenil način poslovanja, vendar je še vedno glavna naloga podjetij zadovoljevanje potreb svojih ciljnih trgov in ustvarjanje dobička. Magistrsko delo je sestavljeno iz dveh delov, teoretičnega in empiričnega. V teoretičnem so podrobno predstavljene tržne poti, vrste, pomen, funkcije, ravni, odločitve in problemi tržnih poti. V tretjem poglavju je predstavljeno podjetje Konus d.o.o., njegove poslovne značilnosti in razvoj podjetja. Predstavljeni so tudi glavni proizvodnji programi, analiza tržišč in prodajnega programa podjetja, kupci ter glavni konkurenti podjetja Konus Konex d.o.o. V zadnjem poglavju pa je predstavljena prodajna politika podjetja, posredne in neposredne tržne poti. V empiričnem delu so najprej predstavljena izhodišča za raziskavo, ki vključuje opredelitev raziskovalnega problema in namen raziskave, cilje ter raziskovalna vprašanja, predpostavke in omejitve, metode zbiranja podatkov, vzorec ter postopek zbiranja podatkov. Navedene so tudi raziskovalne hipoteze, za katere so na koncu predstavljeni rezultati. Po raziskavi je bilo ugotovljeno, da so kupci zadovoljni s proizvodi, z dobavnimi roki, s kakovostjo storitev, z izpolnjevanjem zahtev in navodil ter s komuniciranjem s servisom in z odnosom zaposlenih s strani podjetja. Le možnost nadaljnjega sodelovanja so označili kot v enakem obsegu oziroma v manjši meri s povečanjem naročil.

In this thesis we focus on marketing channels in a production company. In today’s turbulent and ever-changing environment, the marketing channels have to be goal oriented. Achieving the said goals is essential for a company, because a company can only develop if it carries out a suitable distribution of its products and services. The model of operation has changed drastically over the past few years, but the main goal of companies is still to meet the needs of the market and making a profit. This thesis comprises of a theoretical and an empirical part. The theoretical part contains detailed presentations of marketing channels, their types, meanings, function levels, decisions and the problems in regards to these channels. In chapter three we take a closer look at the company Konus Konex d.o.o., its business characteristics and development. We also take a look at the company’s manufacturing programme, analysis of its markets, sales programme, its buyers and main competitors. In the final chapter we take a look at the merchandising and the direct and indirect marketing channels. In the empirical part of the thesis we first introduce the starting points for our research – this includes the definition of the research problem, the purpose of our research, determination of our goals, research questions,…

Advisors/Committee Members: Završnik, Bruno.

Subjects/Keywords: tržne poti; prodajne poti; posredne tržne poti; neposredne tržne poti; marketing channels; sales channels; direct marketing channels; indirect marketing channels; info:eu-repo/classification/udc/339.13

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Korošec, S. (2019). Analiza tržnih poti v podjetju Konus Konex d.o.o. (Masters Thesis). Univerza v Mariboru. Retrieved from https://dk.um.si/IzpisGradiva.php?id=73514 ; https://dk.um.si/Dokument.php?id=133788&dn= ; https://plus.si.cobiss.net/opac7/bib/13415708?lang=sl

Chicago Manual of Style (16^th Edition):

Korošec, Sašo. “Analiza tržnih poti v podjetju Konus Konex d.o.o.” 2019. Masters Thesis, Univerza v Mariboru. Accessed February 27, 2021. https://dk.um.si/IzpisGradiva.php?id=73514 ; https://dk.um.si/Dokument.php?id=133788&dn= ; https://plus.si.cobiss.net/opac7/bib/13415708?lang=sl.

MLA Handbook (7^th Edition):

Korošec, Sašo. “Analiza tržnih poti v podjetju Konus Konex d.o.o.” 2019. Web. 27 Feb 2021.

Vancouver:

Korošec S. Analiza tržnih poti v podjetju Konus Konex d.o.o. [Internet] [Masters thesis]. Univerza v Mariboru; 2019. [cited 2021 Feb 27]. Available from: https://dk.um.si/IzpisGradiva.php?id=73514 ; https://dk.um.si/Dokument.php?id=133788&dn= ; https://plus.si.cobiss.net/opac7/bib/13415708?lang=sl.

Council of Science Editors:

Korošec S. Analiza tržnih poti v podjetju Konus Konex d.o.o. [Masters Thesis]. Univerza v Mariboru; 2019. Available from: https://dk.um.si/IzpisGradiva.php?id=73514 ; https://dk.um.si/Dokument.php?id=133788&dn= ; https://plus.si.cobiss.net/opac7/bib/13415708?lang=sl

University of Western Ontario

10. Astvansh, Vivek. Toward a Better Understanding and Management of Product Recall.

Degree: 2018, University of Western Ontario

URL: https://ir.lib.uwo.ca/etd/5810

► Product recalls have become increasingly common across product categories and countries. Although recalls pose adverse consequences for businesses, regulatory agencies, and society, they also test… (more)

Subjects/Keywords: Product Recall; Marketing Communications; Channels; Topic Modeling; Machine Learning; Marketing

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Astvansh, V. (2018). Toward a Better Understanding and Management of Product Recall. (Thesis). University of Western Ontario. Retrieved from https://ir.lib.uwo.ca/etd/5810

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Astvansh, Vivek. “Toward a Better Understanding and Management of Product Recall.” 2018. Thesis, University of Western Ontario. Accessed February 27, 2021. https://ir.lib.uwo.ca/etd/5810.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Astvansh, Vivek. “Toward a Better Understanding and Management of Product Recall.” 2018. Web. 27 Feb 2021.

Vancouver:

Astvansh V. Toward a Better Understanding and Management of Product Recall. [Internet] [Thesis]. University of Western Ontario; 2018. [cited 2021 Feb 27]. Available from: https://ir.lib.uwo.ca/etd/5810.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Astvansh V. Toward a Better Understanding and Management of Product Recall. [Thesis]. University of Western Ontario; 2018. Available from: https://ir.lib.uwo.ca/etd/5810

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Michigan State University

11. Scully, Joseph I. (Joseph Ira). Information utilization in the marketing channel dyad : assessing the effects of relational characteristics.

Degree: PhD, Department of Marketing, 1995, Michigan State University

URL: http://etd.lib.msu.edu/islandora/object/etd:25425

Subjects/Keywords: Marketing channels; Marketing – Decision making

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Scully, J. I. (. I. (1995). Information utilization in the marketing channel dyad : assessing the effects of relational characteristics. (Doctoral Dissertation). Michigan State University. Retrieved from http://etd.lib.msu.edu/islandora/object/etd:25425

Chicago Manual of Style (16^th Edition):

Scully, Joseph I (Joseph Ira). “Information utilization in the marketing channel dyad : assessing the effects of relational characteristics.” 1995. Doctoral Dissertation, Michigan State University. Accessed February 27, 2021. http://etd.lib.msu.edu/islandora/object/etd:25425.

MLA Handbook (7^th Edition):

Scully, Joseph I (Joseph Ira). “Information utilization in the marketing channel dyad : assessing the effects of relational characteristics.” 1995. Web. 27 Feb 2021.

Vancouver:

Scully JI(I. Information utilization in the marketing channel dyad : assessing the effects of relational characteristics. [Internet] [Doctoral dissertation]. Michigan State University; 1995. [cited 2021 Feb 27]. Available from: http://etd.lib.msu.edu/islandora/object/etd:25425.

Council of Science Editors:

Scully JI(I. Information utilization in the marketing channel dyad : assessing the effects of relational characteristics. [Doctoral Dissertation]. Michigan State University; 1995. Available from: http://etd.lib.msu.edu/islandora/object/etd:25425

University of Johannesburg

12. Lübbe, Hendrikus. Riglyne vir die formulering van 'n vervoerkanaalstrategie vir die verkoelde bederfbare voedselbedryf binne die informele sakesektor.

Degree: 2014, University of Johannesburg

URL: http://hdl.handle.net/10210/9088

►

M.Com. (Marketing Management)

The majority of resources in the distribution channels for the perishable market in South Africa, have mostly been directed towards the formal… (more)

▼

M.Com. (Marketing Management)

The majority of resources in the distribution channels for the perishable market in South Africa, have mostly been directed towards the formal sector. Since macro statistics showed that the informal sector's growth rate is 5 % to the 0,5 % per annum for the formal sector, companies have started to allocate resources towards distribution channels in the informal sector. Distribution channels in the informal sector are mainly characterised by two factors: Firstly a lack of knowledge concerning distribution channel management and strategies by the perishable market and in particular the organisation that was selected as focus, namely Sacca, and secondly, a lack of workable systems and infrastructure. The purpose of this study is, firstly to determine the level of distribution channel management in the perishable market of Southern Africa. This will enable organisations to formulate a framework for a distribution channel strategy to develop the informal sector. Secondly, to determine the potential of such a distribution channel into the informal sector. The methodology used to meet the above mentioned objectives consisted of a literature survey that defined the study and set out the current state of knowledge on the subject. Secondly field visits were conducted with business leaders from Sacca and with leaders in the field of informal sector studies to collect specific information on selected issues. Personal observation followed with a comparative analysis of Sacca in the areas of channel management and strategies were carried out. The major findings of the study are, firstly that traditional channel management is still being practised by the majority of organisations. Organisations are not correctly positioned to create the necessary structure whereof responsibility is a part. Secondly trends can be identify to make it easier for the organisation to enter the market. Thirdly organisations have limited knowledge about the informal sector's structure, opportunities and threats. Lastly that the importance of a distribution channel strategy framework can never be overestimated.

Subjects/Keywords: Marketing channels - South Africa - Management; Marketing channels - South Africa; Marketing channels - Management; Informal sector (Economics) - South Africa; Physical distribution of goods - South Africa

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lübbe, H. (2014). Riglyne vir die formulering van 'n vervoerkanaalstrategie vir die verkoelde bederfbare voedselbedryf binne die informele sakesektor. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/9088

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lübbe, Hendrikus. “Riglyne vir die formulering van 'n vervoerkanaalstrategie vir die verkoelde bederfbare voedselbedryf binne die informele sakesektor.” 2014. Thesis, University of Johannesburg. Accessed February 27, 2021. http://hdl.handle.net/10210/9088.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lübbe, Hendrikus. “Riglyne vir die formulering van 'n vervoerkanaalstrategie vir die verkoelde bederfbare voedselbedryf binne die informele sakesektor.” 2014. Web. 27 Feb 2021.

Vancouver:

Lübbe H. Riglyne vir die formulering van 'n vervoerkanaalstrategie vir die verkoelde bederfbare voedselbedryf binne die informele sakesektor. [Internet] [Thesis]. University of Johannesburg; 2014. [cited 2021 Feb 27]. Available from: http://hdl.handle.net/10210/9088.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lübbe H. Riglyne vir die formulering van 'n vervoerkanaalstrategie vir die verkoelde bederfbare voedselbedryf binne die informele sakesektor. [Thesis]. University of Johannesburg; 2014. Available from: http://hdl.handle.net/10210/9088

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

13. Guissoni, Leandro Angotti. Proposta de um método para a análise dos efeitos das atividades de marketing e alocação de recursos em um ambiente multicanal.

Degree: PhD, Administração de Organizações, 2012, University of São Paulo

URL: http://www.teses.usp.br/teses/disponiveis/96/96132/tde-13122012-102644/ ;

► A compreensão dos efeitos das atividades de marketing nas vendas de produtos de consumo em um ambiente multicanal é de fundamental importância para acadêmicos e… (more)

▼ A compreensão dos efeitos das atividades de marketing nas vendas de produtos de consumo em um ambiente multicanal é de fundamental importância para acadêmicos e executivos. As decisões sobre as variáveis controláveis de marketing para as marcas de consumo nos mercados considerados emergentes, como o Brasil, são desafiadoras porque, no contexto do varejo alimentar, os canais de distribuição nesses mercados variam mais em relação aos mercados maduros em termos de formatos e tipos de varejistas. No Brasil, o varejo é ainda menos concentrado do que em outros países desenvolvidos. Os supermercados de vizinhança e as lojas tradicionais independentes, como mercearias e padarias, ainda são importantes. Por outro lado, os grandes grupos varejistas têm expandido seus negócios. Considerando que esses canais variam em relação ao tamanho da loja e ao formato (autosserviço e full-service), variedade de SKUs (Stock Keeping Unit) oferecidos, propriedade e perfil do público-alvo, o efeito das atividades de marketing da indústria pode ser diferente em cada um desses canais. Nesse contexto, esta pesquisa investiga se os efeitos nas vendas provenientes das atividades de marketing, com foco em gerenciamento de canais e comunicação push (dirigidas aos canais) e pull (dirigidas aos consumidores finais), variam por canal de distribuição, mensurando, assim, quais são os efeitos nas vendas em cada canal. A base de dados utilizada estava disponível por SKU para todas as marcas de bebidas carbonatadas referentes a uma região do Brasil, que representa 16,5% das vendas no varejo alimentar. Os dados, no período de janeiro de 2008 até dezembro de 2011, estavam disponíveis mensalmente incluindo variáveis de produto, preço, cobertura de mercado e atividades promocionais para todos os SKUs de bebidas nos grandes supermercados (AS>5), pequenos supermercados (AS 1-4) e o canal formado pelas lojas full-service, (tradicional). Sobre os investimentos em comunicações de marketing, a base de dados foi disponibilizada por um fabricante de marcas líderes no mercado de bebidas. A metodologia deste trabalho, de abordagem quantitativa, envolveu os testes de validação e a aplicação do método de análise multivariada para séries temporais, seguindo o modelo de Vetores Autorregressivos (VAR). Um ponto de destaque desta pesquisa é a adaptação do modelo VAR para a modelagem das variáveis de marketing em um contexto multicanal, analisando os efeitos das atividades push e pull de maneira integrada com todas as variáveis controláveis de marketing (comunicação, preço, distribuição e produto). Mesmo pesquisas conduzidas em mercados maduros ainda não exploraram totalmente as sinergias entre as atividades push e pull em diferentes canais. Os resultados desta pesquisa indicaram que os efeitos das atividades de marketing variam por canal. As funções de respostas ao impulso, a partir das equações do modelo VAR, são apresentadas para cada atividade de marketing analisada, mensurando seu efeito nas vendas de cada canal. Isso permitiu analisar as hipóteses propostas. Por fim, este… Advisors/Committee Members: Neves, Marcos Fava.

Subjects/Keywords: Canais de Distribuição; Comunicação de Marketing; Distribution Channels; Marketing Communication; Marketing Metrics; Métricas de Marketing; Vector Autoregression; Vetores Autorregressivos

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Guissoni, L. A. (2012). Proposta de um método para a análise dos efeitos das atividades de marketing e alocação de recursos em um ambiente multicanal. (Doctoral Dissertation). University of São Paulo. Retrieved from http://www.teses.usp.br/teses/disponiveis/96/96132/tde-13122012-102644/ ;

Chicago Manual of Style (16^th Edition):

Guissoni, Leandro Angotti. “Proposta de um método para a análise dos efeitos das atividades de marketing e alocação de recursos em um ambiente multicanal.” 2012. Doctoral Dissertation, University of São Paulo. Accessed February 27, 2021. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-13122012-102644/ ;.

MLA Handbook (7^th Edition):

Guissoni, Leandro Angotti. “Proposta de um método para a análise dos efeitos das atividades de marketing e alocação de recursos em um ambiente multicanal.” 2012. Web. 27 Feb 2021.

Vancouver:

Guissoni LA. Proposta de um método para a análise dos efeitos das atividades de marketing e alocação de recursos em um ambiente multicanal. [Internet] [Doctoral dissertation]. University of São Paulo; 2012. [cited 2021 Feb 27]. Available from: http://www.teses.usp.br/teses/disponiveis/96/96132/tde-13122012-102644/ ;.

Council of Science Editors:

Guissoni LA. Proposta de um método para a análise dos efeitos das atividades de marketing e alocação de recursos em um ambiente multicanal. [Doctoral Dissertation]. University of São Paulo; 2012. Available from: http://www.teses.usp.br/teses/disponiveis/96/96132/tde-13122012-102644/ ;

14. Nurmento, Roosa. Influencer marketing in the fashion business.

Degree: 2019, Theseus

URL: http://www.theseus.fi/handle/10024/226898

► Due to the rapid growth of social media, brands have switched their marketing from outbound to inbound marketing, with a goal to engage their customers… (more)

Subjects/Keywords: fashion; fashion business; marketing; marketing channels; social media; influencer marketing; inbound marketing; Calzedonia Group; Ferragni, Chiara; influensserit; inbound-markkinointi

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Nurmento, R. (2019). Influencer marketing in the fashion business. (Thesis). Theseus. Retrieved from http://www.theseus.fi/handle/10024/226898

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Nurmento, Roosa. “Influencer marketing in the fashion business.” 2019. Thesis, Theseus. Accessed February 27, 2021. http://www.theseus.fi/handle/10024/226898.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Nurmento, Roosa. “Influencer marketing in the fashion business.” 2019. Web. 27 Feb 2021.

Vancouver:

Nurmento R. Influencer marketing in the fashion business. [Internet] [Thesis]. Theseus; 2019. [cited 2021 Feb 27]. Available from: http://www.theseus.fi/handle/10024/226898.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Nurmento R. Influencer marketing in the fashion business. [Thesis]. Theseus; 2019. Available from: http://www.theseus.fi/handle/10024/226898

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Johannesburg

15. Groenewald, Johannes Cornelius. Development of distribution channels using decision support tools.

Degree: 2012, University of Johannesburg

URL: http://hdl.handle.net/10210/5715

►

M.Comm.

The fertiliser and related activities of Sasol Fertilizers were consolidated during 2000 under the new name Sasol Agri. Sasol Fertilizers is a business unit… (more)

Subjects/Keywords: Marketing channels - South Africa; Decision support systems - South Africa.; Sasol (Firm) - Marketing.

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Groenewald, J. C. (2012). Development of distribution channels using decision support tools. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/5715

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Groenewald, Johannes Cornelius. “Development of distribution channels using decision support tools.” 2012. Thesis, University of Johannesburg. Accessed February 27, 2021. http://hdl.handle.net/10210/5715.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Groenewald, Johannes Cornelius. “Development of distribution channels using decision support tools.” 2012. Web. 27 Feb 2021.

Vancouver:

Groenewald JC. Development of distribution channels using decision support tools. [Internet] [Thesis]. University of Johannesburg; 2012. [cited 2021 Feb 27]. Available from: http://hdl.handle.net/10210/5715.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Groenewald JC. Development of distribution channels using decision support tools. [Thesis]. University of Johannesburg; 2012. Available from: http://hdl.handle.net/10210/5715

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

16. Chun, Chen. Optimization of Fast Moving Consumer Goods (FMCG) marketing channels in China: a case study.

Degree: 2015, RCAAP

URL: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/11765

►

PhD in Management / JEL classification: M31

The operation conditions of marketing channels, regarded as the crucial external resources of enterprises, directly influence the market… (more)

▼

PhD in Management / JEL classification: M31

The operation conditions of marketing channels, regarded as the crucial external resources of enterprises, directly influence the market position of a company. Good marketing channels are significant links for enterprises to perceive market change and adjust enterprise behavior and decisions. This thesis seeks to clarify and define various factors influencing marketing channels optimization by using fast moving consuming goods (FMCG) as the focus of the research topic and by taking Rainbow Company as an example, based on data of an actual marketing channel operation and deep research on the case company. On this basis, the concept and basic framework of marketing channel optimization of FMCG enterprises has been considered from the perspective of channel relationship selection and marketing channel integration, considering the influence of direct online marketing models on traditional marketing channels. Finally, it has put forward the implementation strategy of marketing channel optimization from three aspects, building strategic alliance of marketing channels, putting more effort in developing a network channel and in strengthening regional marketing team construction by applying relevant theories and concepts of marketing channel optimization.

As condições de operação dos canais de marketing, considerados como recursos externos essenciais das empresas, influenciam diretamente o posicionamento de uma empresa no mercado. Um bom canal de marketing constitui um elemento muito significativo para que as empresas se apercebam das mudanças ocorridas no mercado e possam ajustar os seus comportamentos e decisões em conformidade. Esta tese procura clarificar e definir os diversos fatores que influenciam a otimização dos canais de marketing a partir do estudo de caso da empresa Rainbow Company e adotando, como base de pesquisa, o caso de produtos de rápido consumo (FMCG “fast moving consumer goods”). Deste modo a tese definiu o conceito e o enquadramento básico da otimização de canais de marketing sob a perspetiva da seleção de relacionamentos e da integração, considerando a influência de modelos de marketing direto online sobre os canais de marketing tradicionais. Por fim, e tendo por base as teorias e conceitos relevantes, a tese desenvolveu uma estratégia de implementação da otimização de canais de marketing sob três perspetivas: construção de alianças estratégicas; reforço do desenvolvimento de redes; e reforço do desenvolvimento de equipas de marketing regional.

Advisors/Committee Members: Trigo, Virginia.

Subjects/Keywords: FMCG enterprises; Marketing channel optimization; Marketing dual channels; Channel relationship; Channel evaluation

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Chun, C. (2015). Optimization of Fast Moving Consumer Goods (FMCG) marketing channels in China: a case study. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/11765

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Chun, Chen. “Optimization of Fast Moving Consumer Goods (FMCG) marketing channels in China: a case study.” 2015. Thesis, RCAAP. Accessed February 27, 2021. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/11765.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Chun, Chen. “Optimization of Fast Moving Consumer Goods (FMCG) marketing channels in China: a case study.” 2015. Web. 27 Feb 2021.

Vancouver:

Chun C. Optimization of Fast Moving Consumer Goods (FMCG) marketing channels in China: a case study. [Internet] [Thesis]. RCAAP; 2015. [cited 2021 Feb 27]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/11765.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chun C. Optimization of Fast Moving Consumer Goods (FMCG) marketing channels in China: a case study. [Thesis]. RCAAP; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/11765

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Jönköping University

17. Saqib, Muhammad. Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel.

Degree: Informatics, 2016, Jönköping University

URL: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-31811

► Abstract Social media is a marketing phenomenon that is growing very fast. Social media helps creating value for customers in broadcasting the advertising among… (more)

Subjects/Keywords: Social Media Marketing; Digital Marketing Channels; Customer Relationship Management and Customer Loyalty

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Saqib, M. (2016). Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-31811

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Saqib, Muhammad. “Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel.” 2016. Thesis, Jönköping University. Accessed February 27, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-31811.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Saqib, Muhammad. “Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel.” 2016. Web. 27 Feb 2021.

Vancouver:

Saqib M. Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel. [Internet] [Thesis]. Jönköping University; 2016. [cited 2021 Feb 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-31811.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Saqib M. Social media marketing : Acquiring customer loyalty and relationship management using social media as a marketing channel. [Thesis]. Jönköping University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-31811

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Curtin University of Technology

18. Yip, Leslie Sai-chung. Effects of power influence on the relationship between department store and its subtenants in China .

Degree: 2003, Curtin University of Technology

URL: http://hdl.handle.net/20.500.11937/442

► The perspective that asymmetrical power relationship on vertical channel would lead to dominating partner exploitation with the use of coercive power is examined within the… (more)

Subjects/Keywords: relationship marketing; retail stores; marketing channels

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Yip, L. S. (2003). Effects of power influence on the relationship between department store and its subtenants in China . (Thesis). Curtin University of Technology. Retrieved from http://hdl.handle.net/20.500.11937/442

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Yip, Leslie Sai-chung. “Effects of power influence on the relationship between department store and its subtenants in China .” 2003. Thesis, Curtin University of Technology. Accessed February 27, 2021. http://hdl.handle.net/20.500.11937/442.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Yip, Leslie Sai-chung. “Effects of power influence on the relationship between department store and its subtenants in China .” 2003. Web. 27 Feb 2021.

Vancouver:

Yip LS. Effects of power influence on the relationship between department store and its subtenants in China . [Internet] [Thesis]. Curtin University of Technology; 2003. [cited 2021 Feb 27]. Available from: http://hdl.handle.net/20.500.11937/442.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Yip LS. Effects of power influence on the relationship between department store and its subtenants in China . [Thesis]. Curtin University of Technology; 2003. Available from: http://hdl.handle.net/20.500.11937/442

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

19. Welch, Joe Lloyd. An investigation of distribution channel decision policies of United States manufacturers.

Degree: 1975, North Texas State University

URL: https://digital.library.unt.edu/ark:/67531/metadc332717/

This study is designed to examine distribution channel selection and evaluation policies of small, medium, and large United States manufacturers. Significance of various factors considered in the selection and evaluation procedures is ascertained.

Subjects/Keywords: marketing channels; marketing management; business administration

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Welch, J. L. (1975). An investigation of distribution channel decision policies of United States manufacturers. (Thesis). North Texas State University. Retrieved from https://digital.library.unt.edu/ark:/67531/metadc332717/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Welch, Joe Lloyd. “An investigation of distribution channel decision policies of United States manufacturers.” 1975. Thesis, North Texas State University. Accessed February 27, 2021. https://digital.library.unt.edu/ark:/67531/metadc332717/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Welch, Joe Lloyd. “An investigation of distribution channel decision policies of United States manufacturers.” 1975. Web. 27 Feb 2021.

Vancouver:

Welch JL. An investigation of distribution channel decision policies of United States manufacturers. [Internet] [Thesis]. North Texas State University; 1975. [cited 2021 Feb 27]. Available from: https://digital.library.unt.edu/ark:/67531/metadc332717/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Welch JL. An investigation of distribution channel decision policies of United States manufacturers. [Thesis]. North Texas State University; 1975. Available from: https://digital.library.unt.edu/ark:/67531/metadc332717/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

20. Fan, Chia-yi. What Mainland Chinaâs Peasants can Learn from Taiwanâs Marketing Channels of Mango.

Degree: Master, ICAPS, 2010, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0811110-111756

► Taiwanâs mango peasants and industries can gain from trade, especially by exporting high-quality mangos to high-income countries of the world ( like Japan ). But… (more)

Subjects/Keywords: Marketing Channels; Taiwan; agricultural products; markets segmentation; mango; Mainland China

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Fan, C. (2010). What Mainland Chinaâs Peasants can Learn from Taiwanâs Marketing Channels of Mango. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0811110-111756

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Fan, Chia-yi. “What Mainland Chinaâs Peasants can Learn from Taiwanâs Marketing Channels of Mango.” 2010. Thesis, NSYSU. Accessed February 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0811110-111756.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Fan, Chia-yi. “What Mainland Chinaâs Peasants can Learn from Taiwanâs Marketing Channels of Mango.” 2010. Web. 27 Feb 2021.

Vancouver:

Fan C. What Mainland Chinaâs Peasants can Learn from Taiwanâs Marketing Channels of Mango. [Internet] [Thesis]. NSYSU; 2010. [cited 2021 Feb 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0811110-111756.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fan C. What Mainland Chinaâs Peasants can Learn from Taiwanâs Marketing Channels of Mango. [Thesis]. NSYSU; 2010. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0811110-111756

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Alberta

21. Kulchitsky, Jack D. The effects of information and technology on the relational orientation of marketing channels: impact on structure and performance.

Degree: PhD, Faculty of Business, 1997, University of Alberta

URL: https://era.library.ualberta.ca/files/1831cn19k

Subjects/Keywords: Information technology.; Marketing channels.

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Kulchitsky, J. D. (1997). The effects of information and technology on the relational orientation of marketing channels: impact on structure and performance. (Doctoral Dissertation). University of Alberta. Retrieved from https://era.library.ualberta.ca/files/1831cn19k

Chicago Manual of Style (16^th Edition):

Kulchitsky, Jack D. “The effects of information and technology on the relational orientation of marketing channels: impact on structure and performance.” 1997. Doctoral Dissertation, University of Alberta. Accessed February 27, 2021. https://era.library.ualberta.ca/files/1831cn19k.

MLA Handbook (7^th Edition):

Kulchitsky, Jack D. “The effects of information and technology on the relational orientation of marketing channels: impact on structure and performance.” 1997. Web. 27 Feb 2021.

Vancouver:

Kulchitsky JD. The effects of information and technology on the relational orientation of marketing channels: impact on structure and performance. [Internet] [Doctoral dissertation]. University of Alberta; 1997. [cited 2021 Feb 27]. Available from: https://era.library.ualberta.ca/files/1831cn19k.

Council of Science Editors:

Kulchitsky JD. The effects of information and technology on the relational orientation of marketing channels: impact on structure and performance. [Doctoral Dissertation]. University of Alberta; 1997. Available from: https://era.library.ualberta.ca/files/1831cn19k

22. Antony,G. Structure of Marketing Channels of Selected Manufacturing Industries in Kerala.

Degree: Social Science;, 1987, Cochin University of Science and Technology

URL: http://dyuthi.cusat.ac.in/purl/1262

Subjects/Keywords: Marketing channels; Channel mix

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Antony,G. (1987). Structure of Marketing Channels of Selected Manufacturing Industries in Kerala. (Thesis). Cochin University of Science and Technology. Retrieved from http://dyuthi.cusat.ac.in/purl/1262

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Antony,G. “Structure of Marketing Channels of Selected Manufacturing Industries in Kerala.” 1987. Thesis, Cochin University of Science and Technology. Accessed February 27, 2021. http://dyuthi.cusat.ac.in/purl/1262.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Antony,G. “Structure of Marketing Channels of Selected Manufacturing Industries in Kerala.” 1987. Web. 27 Feb 2021.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Vancouver:

Antony,G. Structure of Marketing Channels of Selected Manufacturing Industries in Kerala. [Internet] [Thesis]. Cochin University of Science and Technology; 1987. [cited 2021 Feb 27]. Available from: http://dyuthi.cusat.ac.in/purl/1262.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Antony,G. Structure of Marketing Channels of Selected Manufacturing Industries in Kerala. [Thesis]. Cochin University of Science and Technology; 1987. Available from: http://dyuthi.cusat.ac.in/purl/1262

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete
Not specified: Masters Thesis or Doctoral Dissertation

University of Nairobi

23. Matere, S J. Socio-economic Factors Influencing Smallholder Banana Farmers’ Participation in Banana Farmers’ Association Marketing Channel in Murang’a South District.

Degree: 2009, University of Nairobi

URL: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/14448

► This study analyses the socio-economic factors that influence smallholder banana farmers’ participation in a marketing association. The study further evaluates the returns from alternative banana… (more)

▼ This study analyses the socio-economic factors that influence smallholder banana farmers’ participation in a marketing association. The study further evaluates the returns from alternative banana marketing channels to determine the effect of participation on the farmers’ net income. A total of 120 smallholder farmers were interviewed from Maragua division of Murang’a South District. The division was purposively selected due to its high production of bananas, early adoption of tissue culture bananas and existence of banana associations. Tobit model was used to evaluate the socio-economic factors that jointly influence the probability and level of participation in the marketing association. Gross margins of the various marketing channels were also computed to determine the effect of participation on farmers’ net income. The results of the study showed that variables that significantly influenced farmers’ participation in the banana marketing association were age and years of experience in marketing of household head, an irrigation facility on the farm, availability of family labor for farming activities, access to credit for agricultural development, contact with agricultural extension service providers, membership of household head in agri-commodity marketing association, good condition of roads and access to market information. The results further showed that all marketing channels gave positive net income but the marketing association had the highest returns. The study concludes that banana farmers operate in an environment of inadequate business development services that limits their ability to participate in marketing associations. The farmers are constrained by inadequate capital to acquire the required farm inputs and equipment. They have inadequate access to affordable credit, which is an impediment in engaging in marketing functions. There is information asymmetry in banana marketing; only the brokers and not producers have access to comprehensive market information. The farmers also have inadequate access to extension services. Their efforts to market their produce in the far of markets that offer higher price are thwarted by poor roads. The study therefore recommends that the government should formulate policies to facilitate smallholder farmers’ access and participation in acquisition of credit for banana production and marketing. The terms of credit should be improved to make credit facilities affordable; strengthening linkages between farmer groups and micro-finance institutions is hence required. Capacity building of the farmers’ on rainwater harnessing and harvesting is required to enhance farmers’ ability to irrigate their crops. The smallholder farmers should be sensitized on importance of producer marketing associations and be trained on group dynamics, collective marketing, contract development and bargaining and the required negotiation skills to improve their marketing skills. There is need for policies to support provision and access to marketing information to…

Subjects/Keywords: Socio-economic factors; Banana Farmers' Association; Marketing channels; Murang'a South District

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Matere, S. J. (2009). Socio-economic Factors Influencing Smallholder Banana Farmers’ Participation in Banana Farmers’ Association Marketing Channel in Murang’a South District. (Thesis). University of Nairobi. Retrieved from http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/14448

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Matere, S J. “Socio-economic Factors Influencing Smallholder Banana Farmers’ Participation in Banana Farmers’ Association Marketing Channel in Murang’a South District. ” 2009. Thesis, University of Nairobi. Accessed February 27, 2021. http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/14448.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Matere, S J. “Socio-economic Factors Influencing Smallholder Banana Farmers’ Participation in Banana Farmers’ Association Marketing Channel in Murang’a South District. ” 2009. Web. 27 Feb 2021.

Vancouver:

Matere SJ. Socio-economic Factors Influencing Smallholder Banana Farmers’ Participation in Banana Farmers’ Association Marketing Channel in Murang’a South District. [Internet] [Thesis]. University of Nairobi; 2009. [cited 2021 Feb 27]. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/14448.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Matere SJ. Socio-economic Factors Influencing Smallholder Banana Farmers’ Participation in Banana Farmers’ Association Marketing Channel in Murang’a South District. [Thesis]. University of Nairobi; 2009. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/14448

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

24. Lopes, Carlos Luís Nunes da Silva Sequeira. A cooperação na distribuição de Vinho do Porto.

Degree: 2009, RCAAP

URL: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/3934

►

Doutoramento em Gestão de Operações e Tecnologia

Pretendeu-se com este estudo investigar a cooperação na distribuição do vinho do Porto, procurando que o seu contributo… (more)

▼

Doutoramento em Gestão de Operações e Tecnologia

Pretendeu-se com este estudo investigar a cooperação na distribuição do vinho do Porto, procurando que o seu contributo prático seja significativo para o conhecimento de marketing, ao nível dos canais de distribuição, nomeadamente, que concorra para o conhecimento do processo de cooperação entre empresas produtoras/engarrafadoras de vinho do Porto e empresas de distribuição num ambiente de múltiplos canais. Efectuou-se um estudo de casos de uma empresa de vinho do Porto, estudando o perfil de distribuição e maiores evoluções ocorridas nos principais mercados: Inglaterra, França e Holanda. Do estudo resultou a formulação de doze hipóteses que foram investigadas quantitativamente, tendo sido enviado um inquérito a cento e uma empresas produtoras/engarrafadoras de vinho do Porto e de distribuição alimentar. Os dados recolhidos foram sujeitos a tratamento estatístico através do modelo Probit. A investigação teve como alicerce a teoria dos custos de transacção, teoria da dependência de recursos, teoria das redes e teoria dos jogos. Os resultados do estudo demonstraram que a opção pelos múltiplos canais constitui uma decisão estratégica para a distribuição de vinho do Porto; que as práticas de conflito, quando intensas e persistentes, impedem o desenvolvimento de relações de cooperação; que uma empresa confiável facilita a resolução de conflitos e que o aumento da confiança e a maior capacidade de adaptação incrementam a tendência para cooperar. Observou-se também que a cooperação não é afectada por factores culturais como a existência de um comercial estrangeiro e que a cooperação com os parceiros de distribuição constitui uma vantagem competitiva para as empresas de vinho do Porto.

The main purpose of this study is to research cooperation in Port wine distribution. We aimed to develop a practical and significant contribution towards marketing knowledge on distribution channels, namely to learn cooperation between Port wine companies and distribution firms on a multiple channels set. Based on a case study from the Port wine industry, twelve research hypotheses were raised. The case study was carried out with a Port Wine Company, taking into consideration its distribution profile in the three main markets: France, Great Britain, and the Netherlands. We then conducted a quantitative research based on a questionnaire sent to 101 Port wine producers and distribution companies. A binary probit model was developed to analyze the data. The conceptual framework was based on Transaction Cost Theory, Resource Based Theory, Network Theory and Game Theory. The results of the study show that the multiple channels option represents a strategic choice for Port wine distribution; that conflict, when permanent and intense, avoids development of cooperative relationships; a trustworthy company has more probability to solve conflicts; when trust and adaptation capabilities increase so does cooperation potential. Results also show that the existence of a foreign Sales rep amongst the…

Advisors/Committee Members: Carvalho, José Crespo de.

Subjects/Keywords: Cooperação; Marketing; Distribuição; Múltiplos canais; Cooperation; Distribution; Multiple channels

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lopes, C. L. N. d. S. S. (2009). A cooperação na distribuição de Vinho do Porto. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/3934

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lopes, Carlos Luís Nunes da Silva Sequeira. “A cooperação na distribuição de Vinho do Porto.” 2009. Thesis, RCAAP. Accessed February 27, 2021. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/3934.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lopes, Carlos Luís Nunes da Silva Sequeira. “A cooperação na distribuição de Vinho do Porto.” 2009. Web. 27 Feb 2021.

Vancouver:

Lopes CLNdSS. A cooperação na distribuição de Vinho do Porto. [Internet] [Thesis]. RCAAP; 2009. [cited 2021 Feb 27]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/3934.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lopes CLNdSS. A cooperação na distribuição de Vinho do Porto. [Thesis]. RCAAP; 2009. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/3934

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

NSYSU

25. Lu, Chien-San. The Study of Channel Integration and Customer Management - The Case of Gseven Company.

Degree: Master, EMBA, 2017, NSYSU

URL: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0606117-185107

► The purpose of this study is to analyze product distributions, which is implemented through Department Store, E-Commerce, Wholesale, System Engineering, and Retailing as the five… (more)

▼ The purpose of this study is to analyze product distributions, which is implemented through Department Store, E-Commerce, Wholesale, System Engineering, and Retailing as the five main methods to meet Gseven Co., Ltd.âs well experienced expansion of product source distribution. The idea of customer relations management (CRM) has been brought up and discussed in recent years, making enterprises to put emphasis on the relationships with their customers. Therefore, a case study of CRM implementation at Gseven was carried out by integrating the five main distribution methods with relationship between customers and Gseven. It is to provide services at both strategic and operative levels including planning, designing, convenience, and quality, that the Industrial competitiveness can be promoted. Three approaches founded to promote enterprises at all levels are as follows: 1) In order to enhance customer satisfaction and loyalty, a series of methods are implemented by Gseven, including promoting service quality, providing convenience for parking and commuting, offering frequency promotion for members, having ample commodity supply with large order discounts for customers to choose from, and providing good construction quality to immediately solve customerâs problems. 2) Highly CRM database circulation helps to enhance customer management efficiency. Besides, after customer management cost is reduced, it will be helpful to win customerâs preference, to foster customerâs loyalty, and to promote the top 20 percent customerâs value. On the other hand, it is also a good way to increase management efficiency and customer contribution by rejuvenating dormant accounts and terminating cooperation with negative customers. 3) To become an innovative product distribution entity in Taiwan, Gseven needs to integrate both online and offline commercial platforms, to actively enhance system engineering capacity, to combine wholesale and retail commercial models, and to seek common ground while shelving difference between the markets and the customers. Also, by using physical department stores and shopping malls as the main distribution body, Gseven manages to expand its distribution channels and to reach the target customers and appropriate market segment. Advisors/Committee Members: Lu Hsiao (chair), Wei-Ning Wu (committee member), Hao-Chieh Lin (chair), Chi-Cheng Wu (committee member).

Subjects/Keywords: Customer Value; Channels Integration; Economies of Scale; Marketing Strategy; Customer Management

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Lu, C. (2017). The Study of Channel Integration and Customer Management - The Case of Gseven Company. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0606117-185107

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Lu, Chien-San. “The Study of Channel Integration and Customer Management - The Case of Gseven Company.” 2017. Thesis, NSYSU. Accessed February 27, 2021. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0606117-185107.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Lu, Chien-San. “The Study of Channel Integration and Customer Management - The Case of Gseven Company.” 2017. Web. 27 Feb 2021.

Vancouver:

Lu C. The Study of Channel Integration and Customer Management - The Case of Gseven Company. [Internet] [Thesis]. NSYSU; 2017. [cited 2021 Feb 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0606117-185107.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lu C. The Study of Channel Integration and Customer Management - The Case of Gseven Company. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0606117-185107

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Universidade Nova

26. Ledovskaya, Yulia. Marketing plan for Le Coq Sportif Russia.

Degree: 2014, Universidade Nova

URL: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/11904

►

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business… (more)

Subjects/Keywords: Le coq Sportif; Russia; Marketing plan; Distribution channels; Brand awareness

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Ledovskaya, Y. (2014). Marketing plan for Le Coq Sportif Russia. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/11904

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Ledovskaya, Yulia. “Marketing plan for Le Coq Sportif Russia.” 2014. Thesis, Universidade Nova. Accessed February 27, 2021. http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/11904.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Ledovskaya, Yulia. “Marketing plan for Le Coq Sportif Russia.” 2014. Web. 27 Feb 2021.

Vancouver:

Ledovskaya Y. Marketing plan for Le Coq Sportif Russia. [Internet] [Thesis]. Universidade Nova; 2014. [cited 2021 Feb 27]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/11904.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ledovskaya Y. Marketing plan for Le Coq Sportif Russia. [Thesis]. Universidade Nova; 2014. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/11904

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Univerzitet u Beogradu

27. Vajzović, Srđan. 1971-. Relacione norme, zavisnost i elementi kvaliteta odnosa između učesnika u kanalima marketinga u Republici Srbiji.

Degree: Ekonomski fakultet, 2018, Univerzitet u Beogradu

URL: https://fedorabg.bg.ac.rs/fedora/get/o:19009/bdef:Content/get

►

Društvene nauke / Poslovno upravljanje Social sciences / business management

Uspešno upravljanje odnosima u kanalima marketinga, odnosno ostvarivanje neophodnog nivoa koordinacije i saradnje, prepoznato je… (more)

▼

Društvene nauke / Poslovno upravljanje Social sciences / business management

Uspešno upravljanje odnosima u kanalima marketinga, odnosno ostvarivanje neophodnog nivoa koordinacije i saradnje, prepoznato je kao ključni faktor kreiranja vrednosti i ostvarivanja konkurentske prednosti, posebno imajući u vidu trendove razvijanja dugoročnih i sloţenih aranţmana izmedju učesnika. Perspektive analize transakcionih troškova i teorije relacionih ugovora sugerišu veliki značaj implementacije odgovarajuće organizacione strukture i mehanizama upravljanja procesima razmena. Upravljački mehanizmi moraju obezbediti neophodan nivo efikasnosti i prilagodljivosti sistema, odnosno zaštitu idiosinkratičkih investicija, posebno u uslovima neizvesnosti. Relacioni pristup, koji je konceptualno uobličio Ian Roderick Macneil, predvidja da su ponašanja i percepcije aktera odredjeni normama koje se vremenom razvijaju u odnosima razmene. U tom kontekstu se relacione norme posmatraju kao oblik implicitnog upravljačkog mehanizma, a koji je posebno relevantan u uslovima inherentne nekompletnosti formalnih ugovora u dugoročnim odnosima. U ovom radu se analizira uticaj odnosa zavisnosti na razvoj relacionizma u kanalima marketinga. Takodje, u fokusu su upravljački kapaciteti relacionih normi u ostvarivanju neophodnog nivoa kvaliteta odnosa, oličenog u konstruktima poverenja, oportunizma i konflikata izmedju učesnika u razmenama. Relacionizam je, u ovom istraţivanju, odredjen nivoom relacionih normi solidarnosti, reciprociteta, fleksibilnosti, integriteta uloga i uzdrţavanja od upotrebe moći. Kako pokazuju relevantna prethodna istraţivanja, odnosi izmedju učesnika u kanalima marketinga i veze izmedju ključnih konstrukata su uslovljeni, izmedju ostalog, i kulturnim i institucionalnim faktorima, kao i kontekstom organizacije konkretnog kanala. Na osnovu toga se ukazuje potreba za istraţivanjem u specifičnim uslovima privrede Republike Srbije, kao i kanalu marketinga koji je bliţi tradicionalnoj organizaciji aktivnosti.

Advisors/Committee Members: Petković, Goran. 1963-.

Subjects/Keywords: marketing channels; governance mechanisms; relational norms; dependence; opportunism; conflict; trust

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Vajzović, S. 1. (2018). Relacione norme, zavisnost i elementi kvaliteta odnosa između učesnika u kanalima marketinga u Republici Srbiji. (Thesis). Univerzitet u Beogradu. Retrieved from https://fedorabg.bg.ac.rs/fedora/get/o:19009/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Vajzović, Srđan 1971-. “Relacione norme, zavisnost i elementi kvaliteta odnosa između učesnika u kanalima marketinga u Republici Srbiji.” 2018. Thesis, Univerzitet u Beogradu. Accessed February 27, 2021. https://fedorabg.bg.ac.rs/fedora/get/o:19009/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Vajzović, Srđan 1971-. “Relacione norme, zavisnost i elementi kvaliteta odnosa između učesnika u kanalima marketinga u Republici Srbiji.” 2018. Web. 27 Feb 2021.

Vancouver:

Vajzović S1. Relacione norme, zavisnost i elementi kvaliteta odnosa između učesnika u kanalima marketinga u Republici Srbiji. [Internet] [Thesis]. Univerzitet u Beogradu; 2018. [cited 2021 Feb 27]. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:19009/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Vajzović S1. Relacione norme, zavisnost i elementi kvaliteta odnosa između učesnika u kanalima marketinga u Republici Srbiji. [Thesis]. Univerzitet u Beogradu; 2018. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:19009/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

University of Illinois – Urbana-Champaign

28. Shi, Hongyan. Three essays on distribution channels and pricing strategy.

Degree: PhD, 0079, 2011, University of Illinois – Urbana-Champaign

URL: http://hdl.handle.net/2142/24089

► This dissertation involves three essays, studying firms' decision-making on marketing mix variables. Specifically, the first essay (Chapter 2) studies the effects of distribution channels on… (more)

▼ This dissertation involves three essays, studying firms' decision-making on marketing mix variables. Specifically, the first essay (Chapter 2) studies the effects of distribution channels on firms' advertising content decision. In many markets, consumers may not have full information of product features and prices when they shop. While consumers can search to acquire such information, manufacturers and retailers often advertise price, product, or both types of information to help resolve consumers' uncertainty. This chapter studies manufacturers' and retailers' advertising content decisions in either a centralized channel or a decentralized channel, in a market where advertising affects consumers' search behaviors and purchase decisions. I show that in a decentralized channel, advertising may include more information than in a centralized channel. Specifically, when a retailer in a decentralized channel makes its advertising decision before the manufacturer and the retailer decide on prices, it prefers more price-product advertising than in a centralized channel; otherwise, it prefers more price-only advertising and more price-product advertising than in a centralized channel. I also show that in a decentralized channel where the manufacturer decides on product advertising and the retailer decides on price advertising, there will be more price-only advertising than in a centralized channel. Finally, I examine the consequent effects of advertising strategies in different distribution channels on channel members' profitability, consumer welfare and social welfare. The second essay (Chapter 3) studies the effects of channel structure and types of consumer heterogeneity on a manufacturer's product quality decision. I show that a manufacturer's product quality decision depends on both its channel structure and the type of consumer heterogeneity. When consumers are heterogeneous either vertically on their willingness-to-pay for product quality or horizontally on their transaction costs, a manufacturer will provide the same or lower product quality in a decentralized channel than in a centralized channel. However, when consumers are heterogeneous on both their willingness-to-pay for product quality and transaction costs, a manufacturer may even offer higher product quality in a decentralized channel than in a centralized channel under certain conditions, and consumers, as well as the distribution channel, can benefit from an increase of consumer transaction cost. The third essay (Chapter 4) studies how firms with high service quality (i.e. the high-type) can use tipping policy to signal their service quality and distinguish from firms with low service quality (i.e. the low-type) when consumers are comprised of informed and uninformed consumers. I characterize the conditions under which tipping policy together with complete information price can be effective signal device. In addition, I show that when the ratio of the informed consumers to uninformed consumers is low, if the high-type's optimal decision is to choose to… Advisors/Committee Members: Liu, Yunchuan (advisor), Liu, Yunchuan (Committee Chair), Chhajed, Dilip (committee member), Petruzzi, Nicholas C. (committee member), Fang, Er (committee member).

Subjects/Keywords: Distribution channels; Marketing mix; Advertising; Product quality; Signaling

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Shi, H. (2011). Three essays on distribution channels and pricing strategy. (Doctoral Dissertation). University of Illinois – Urbana-Champaign. Retrieved from http://hdl.handle.net/2142/24089

Chicago Manual of Style (16^th Edition):

Shi, Hongyan. “Three essays on distribution channels and pricing strategy.” 2011. Doctoral Dissertation, University of Illinois – Urbana-Champaign. Accessed February 27, 2021. http://hdl.handle.net/2142/24089.

MLA Handbook (7^th Edition):

Shi, Hongyan. “Three essays on distribution channels and pricing strategy.” 2011. Web. 27 Feb 2021.

Vancouver:

Shi H. Three essays on distribution channels and pricing strategy. [Internet] [Doctoral dissertation]. University of Illinois – Urbana-Champaign; 2011. [cited 2021 Feb 27]. Available from: http://hdl.handle.net/2142/24089.

Council of Science Editors:

Shi H. Three essays on distribution channels and pricing strategy. [Doctoral Dissertation]. University of Illinois – Urbana-Champaign; 2011. Available from: http://hdl.handle.net/2142/24089

29. Rijal Kshetri, Gobinda. Product Market Analysis : Market potential of Nepalese carpets in Finland.

Degree: 2012, Seinäjoen ammattikorkeakoulu

URL: http://www.theseus.fi/handle/10024/51158

►

The target of this project is hand-made Nepalese carpets. The purpose of the research was to find out market possibilities for the hand-made carpets in… (more)

Subjects/Keywords: markets; market entry; marketing mix; distribution channels; markkinat; lanseeraus; markkinointi; jakelutiet

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Rijal Kshetri, G. (2012). Product Market Analysis : Market potential of Nepalese carpets in Finland. (Thesis). Seinäjoen ammattikorkeakoulu. Retrieved from http://www.theseus.fi/handle/10024/51158

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Rijal Kshetri, Gobinda. “Product Market Analysis : Market potential of Nepalese carpets in Finland.” 2012. Thesis, Seinäjoen ammattikorkeakoulu. Accessed February 27, 2021. http://www.theseus.fi/handle/10024/51158.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Rijal Kshetri, Gobinda. “Product Market Analysis : Market potential of Nepalese carpets in Finland.” 2012. Web. 27 Feb 2021.

Vancouver:

Rijal Kshetri G. Product Market Analysis : Market potential of Nepalese carpets in Finland. [Internet] [Thesis]. Seinäjoen ammattikorkeakoulu; 2012. [cited 2021 Feb 27]. Available from: http://www.theseus.fi/handle/10024/51158.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rijal Kshetri G. Product Market Analysis : Market potential of Nepalese carpets in Finland. [Thesis]. Seinäjoen ammattikorkeakoulu; 2012. Available from: http://www.theseus.fi/handle/10024/51158

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Texas Tech University

30. Ray, Nina Marie. Channel alienation: sources and consequences.

Degree: Business Administration, 1985, Texas Tech University

URL: http://hdl.handle.net/2346/9900

Subjects/Keywords: Marketing channels; Alienation (Social psychology)

Record Details Similar Records Cite « Share

❌

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6^th Edition):

Ray, N. M. (1985). Channel alienation: sources and consequences. (Thesis). Texas Tech University. Retrieved from http://hdl.handle.net/2346/9900

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16^th Edition):

Ray, Nina Marie. “Channel alienation: sources and consequences.” 1985. Thesis, Texas Tech University. Accessed February 27, 2021. http://hdl.handle.net/2346/9900.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7^th Edition):

Ray, Nina Marie. “Channel alienation: sources and consequences.” 1985. Web. 27 Feb 2021.

Vancouver:

Ray NM. Channel alienation: sources and consequences. [Internet] [Thesis]. Texas Tech University; 1985. [cited 2021 Feb 27]. Available from: http://hdl.handle.net/2346/9900.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ray NM. Channel alienation: sources and consequences. [Thesis]. Texas Tech University; 1985. Available from: http://hdl.handle.net/2346/9900

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

		in
And / Or
		in
And / Or
		in
And / Or
		in

Open Access Theses and Dissertations