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You searched for subject:( Integrated marketing communication). Showing records 1 – 30 of 71270 total matches.

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Technical University of Lisbon

1. Guarda, Dulce Marques. Plano de Comunicação Integrada de Marketing da Empresa Total Vida : Cuidados Continuados de Saúde LDA.

Degree: 2011, Technical University of Lisbon

Mestrado em Marketing

Este projecto tem como objectivo a elaboração de um Plano de Comunicação Integrada de Marketing (CIM) para a entidade Total Vida -… (more)

Subjects/Keywords: marketing; comunicação; comunicação integrada de marketing; plano de comunicação integrada de marketing; communication; integrated marketing communication; integrated marketing communication plan

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Guarda, D. M. (2011). Plano de Comunicação Integrada de Marketing da Empresa Total Vida : Cuidados Continuados de Saúde LDA. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10180

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Guarda, Dulce Marques. “Plano de Comunicação Integrada de Marketing da Empresa Total Vida : Cuidados Continuados de Saúde LDA.” 2011. Thesis, Technical University of Lisbon. Accessed November 27, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10180.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Guarda, Dulce Marques. “Plano de Comunicação Integrada de Marketing da Empresa Total Vida : Cuidados Continuados de Saúde LDA.” 2011. Web. 27 Nov 2020.

Vancouver:

Guarda DM. Plano de Comunicação Integrada de Marketing da Empresa Total Vida : Cuidados Continuados de Saúde LDA. [Internet] [Thesis]. Technical University of Lisbon; 2011. [cited 2020 Nov 27]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10180.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Guarda DM. Plano de Comunicação Integrada de Marketing da Empresa Total Vida : Cuidados Continuados de Saúde LDA. [Thesis]. Technical University of Lisbon; 2011. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10180

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

2. YANG, CHING-JU. Integrated Marketing Communication of NPOs.

Degree: Master, Business Management, 2008, NSYSU

 Keen competitions have made non-profit organizations (NPOs) harder to survive. For the sake of acquiring sufficient resources, more and more NPOs operate like firms. They… (more)

Subjects/Keywords: Non-profit Organization; Temple; Integrated Marketing Communication

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APA (6th Edition):

YANG, C. (2008). Integrated Marketing Communication of NPOs. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626108-191658

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

YANG, CHING-JU. “Integrated Marketing Communication of NPOs.” 2008. Thesis, NSYSU. Accessed November 27, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626108-191658.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

YANG, CHING-JU. “Integrated Marketing Communication of NPOs.” 2008. Web. 27 Nov 2020.

Vancouver:

YANG C. Integrated Marketing Communication of NPOs. [Internet] [Thesis]. NSYSU; 2008. [cited 2020 Nov 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626108-191658.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

YANG C. Integrated Marketing Communication of NPOs. [Thesis]. NSYSU; 2008. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0626108-191658

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Vytautas Magnus University

3. Masteikaitė, Gintarė. Tarptautinio modernaus šokio festivalio integruoto marketingo komunikavimas.

Degree: Master, Marketing and Administration, 2009, Vytautas Magnus University

Šio darbo objektas – integruoto marketingo komunikavimas. Pagrindinis darbo tikslas – atlikus teorinį integruoto marketingo komunikavimo pagrindimą bei esamo renginio situacijos analizę, pasiūlyti integruoto marketingo… (more)

Subjects/Keywords: Integruotas; Marketingas; Komunikacija; Integrated; Marketing; Communication

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Masteikaitė, Gintarė. (2009). Tarptautinio modernaus šokio festivalio integruoto marketingo komunikavimas. (Masters Thesis). Vytautas Magnus University. Retrieved from http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2009~D_20091125_152358-68174 ;

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Chicago Manual of Style (16th Edition):

Masteikaitė, Gintarė. “Tarptautinio modernaus šokio festivalio integruoto marketingo komunikavimas.” 2009. Masters Thesis, Vytautas Magnus University. Accessed November 27, 2020. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2009~D_20091125_152358-68174 ;.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

MLA Handbook (7th Edition):

Masteikaitė, Gintarė. “Tarptautinio modernaus šokio festivalio integruoto marketingo komunikavimas.” 2009. Web. 27 Nov 2020.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Vancouver:

Masteikaitė, Gintarė. Tarptautinio modernaus šokio festivalio integruoto marketingo komunikavimas. [Internet] [Masters thesis]. Vytautas Magnus University; 2009. [cited 2020 Nov 27]. Available from: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2009~D_20091125_152358-68174 ;.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Council of Science Editors:

Masteikaitė, Gintarė. Tarptautinio modernaus šokio festivalio integruoto marketingo komunikavimas. [Masters Thesis]. Vytautas Magnus University; 2009. Available from: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2009~D_20091125_152358-68174 ;

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete


Technical University of Lisbon

4. Rocha, Ana Isabel Carvalho. Plano de comunicação integrada de marketing para a marca Talho de Confiança.

Degree: 2014, Technical University of Lisbon

Mestrado em Marketing

As empresas têm necessidade de comunicar com os seus públicos e de fazê-lo com eficácia. A comunicação integrada de marketing, através da… (more)

Subjects/Keywords: comunicação integrada de marketing; plano de comunicação integrada de marketing; setor terciário; integrated marketing communication; integrated marketing communication plan; tertiary sector

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rocha, A. I. C. (2014). Plano de comunicação integrada de marketing para a marca Talho de Confiança. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/7988

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Rocha, Ana Isabel Carvalho. “Plano de comunicação integrada de marketing para a marca Talho de Confiança.” 2014. Thesis, Technical University of Lisbon. Accessed November 27, 2020. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/7988.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Rocha, Ana Isabel Carvalho. “Plano de comunicação integrada de marketing para a marca Talho de Confiança.” 2014. Web. 27 Nov 2020.

Vancouver:

Rocha AIC. Plano de comunicação integrada de marketing para a marca Talho de Confiança. [Internet] [Thesis]. Technical University of Lisbon; 2014. [cited 2020 Nov 27]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/7988.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rocha AIC. Plano de comunicação integrada de marketing para a marca Talho de Confiança. [Thesis]. Technical University of Lisbon; 2014. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/7988

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

5. Cardoso, Joana Boaventura Sousa. Plano de comunicação integrada de marketing : Arcos Médica Centro Médico e Dentário.

Degree: 2012, Technical University of Lisbon

Mestrado em Marketing

Este trabalho de projecto é um Plano de Comunicação Integrada de Marketing para a empresa Arcos Médica Centro Médico e Dentário e… (more)

Subjects/Keywords: Comunicação Integrada de Marketing; Plano de Comunicação Integrada de Marketing; Integrated Marketing Communication; Integrated Marketing Communication Plan

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cardoso, J. B. S. (2012). Plano de comunicação integrada de marketing : Arcos Médica Centro Médico e Dentário. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10772

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cardoso, Joana Boaventura Sousa. “Plano de comunicação integrada de marketing : Arcos Médica Centro Médico e Dentário.” 2012. Thesis, Technical University of Lisbon. Accessed November 27, 2020. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10772.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cardoso, Joana Boaventura Sousa. “Plano de comunicação integrada de marketing : Arcos Médica Centro Médico e Dentário.” 2012. Web. 27 Nov 2020.

Vancouver:

Cardoso JBS. Plano de comunicação integrada de marketing : Arcos Médica Centro Médico e Dentário. [Internet] [Thesis]. Technical University of Lisbon; 2012. [cited 2020 Nov 27]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10772.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cardoso JBS. Plano de comunicação integrada de marketing : Arcos Médica Centro Médico e Dentário. [Thesis]. Technical University of Lisbon; 2012. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10772

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

6. Matos, Ricardo Miguel Rodrigues Franco de. Plano de comunicação integrada de marketing da empresa Moinho das Feteiras, LDA.

Degree: 2013, Technical University of Lisbon

Mestrado em Marketing

Este projecto apresenta um plano de comunicação integrada de marketing para a empresa Moinho das Feteiras que opera no sector do turismo… (more)

Subjects/Keywords: Comunicação Integrada de Marketing; Plano de Comunicação Integrada de Marketing; integrated marketing communication; integrated marketing communication plan

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Matos, R. M. R. F. d. (2013). Plano de comunicação integrada de marketing da empresa Moinho das Feteiras, LDA. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11133

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Matos, Ricardo Miguel Rodrigues Franco de. “Plano de comunicação integrada de marketing da empresa Moinho das Feteiras, LDA.” 2013. Thesis, Technical University of Lisbon. Accessed November 27, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11133.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Matos, Ricardo Miguel Rodrigues Franco de. “Plano de comunicação integrada de marketing da empresa Moinho das Feteiras, LDA.” 2013. Web. 27 Nov 2020.

Vancouver:

Matos RMRFd. Plano de comunicação integrada de marketing da empresa Moinho das Feteiras, LDA. [Internet] [Thesis]. Technical University of Lisbon; 2013. [cited 2020 Nov 27]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11133.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Matos RMRFd. Plano de comunicação integrada de marketing da empresa Moinho das Feteiras, LDA. [Thesis]. Technical University of Lisbon; 2013. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11133

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

7. Paiva, Rui Fernando Romão. Plano de comunicação integrada de marketing da empresa SINASE – Recursos humanos, Estudos e Desenvolvimento de Empresas, Lda.

Degree: 2012, Technical University of Lisbon

Mestrado em Marketing

Este projeto tem como objetivo a apresentação de um plano de comunicação integrada de marketing para a empresa de consultoria Sinase. O… (more)

Subjects/Keywords: comunicação integrada de marketing; plano de comunicação integrada de marketing; integrated marketing communication; integrated marketing communication plan

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Paiva, R. F. R. (2012). Plano de comunicação integrada de marketing da empresa SINASE – Recursos humanos, Estudos e Desenvolvimento de Empresas, Lda. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/5000

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Paiva, Rui Fernando Romão. “Plano de comunicação integrada de marketing da empresa SINASE – Recursos humanos, Estudos e Desenvolvimento de Empresas, Lda.” 2012. Thesis, Technical University of Lisbon. Accessed November 27, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/5000.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Paiva, Rui Fernando Romão. “Plano de comunicação integrada de marketing da empresa SINASE – Recursos humanos, Estudos e Desenvolvimento de Empresas, Lda.” 2012. Web. 27 Nov 2020.

Vancouver:

Paiva RFR. Plano de comunicação integrada de marketing da empresa SINASE – Recursos humanos, Estudos e Desenvolvimento de Empresas, Lda. [Internet] [Thesis]. Technical University of Lisbon; 2012. [cited 2020 Nov 27]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/5000.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Paiva RFR. Plano de comunicação integrada de marketing da empresa SINASE – Recursos humanos, Estudos e Desenvolvimento de Empresas, Lda. [Thesis]. Technical University of Lisbon; 2012. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/5000

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

8. Tadeu, Inês Cristina Reis. Plano de comunicação integrada em marketing : Instituto de Investigação e Desenvolvimento Tecnológico em Ciências da Construção.

Degree: 2014, Technical University of Lisbon

Mestrado em Marketing

Este trabalho de projecto é um Plano de Comunicação Integrada de Marketing para o Instituto de Investigação e Tecnologia em Ciências da… (more)

Subjects/Keywords: Comunicação Integrada de Marketing; Plano de Comunicação Integrada de Marketing; Integrated Marketing Communication; Plan of Integrated Marketing Communication

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tadeu, I. C. R. (2014). Plano de comunicação integrada em marketing : Instituto de Investigação e Desenvolvimento Tecnológico em Ciências da Construção. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/8129

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tadeu, Inês Cristina Reis. “Plano de comunicação integrada em marketing : Instituto de Investigação e Desenvolvimento Tecnológico em Ciências da Construção.” 2014. Thesis, Technical University of Lisbon. Accessed November 27, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/8129.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tadeu, Inês Cristina Reis. “Plano de comunicação integrada em marketing : Instituto de Investigação e Desenvolvimento Tecnológico em Ciências da Construção.” 2014. Web. 27 Nov 2020.

Vancouver:

Tadeu ICR. Plano de comunicação integrada em marketing : Instituto de Investigação e Desenvolvimento Tecnológico em Ciências da Construção. [Internet] [Thesis]. Technical University of Lisbon; 2014. [cited 2020 Nov 27]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/8129.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tadeu ICR. Plano de comunicação integrada em marketing : Instituto de Investigação e Desenvolvimento Tecnológico em Ciências da Construção. [Thesis]. Technical University of Lisbon; 2014. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/8129

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

9. Guerra, Nuno José Martins. A adoção e implementação das aplicações de social media: caso: as grandes empresas portuguesas.

Degree: 2015, Universidade de Évora

 A presente tese visa a caracterização da situação atual de adoção e implementação do social media no seio das grandes empresas em Portugal. A expressão… (more)

Subjects/Keywords: Social media; E-marketing; Comunicação integrada de marketing; Social media; E-marketing; Integrated marketing communication

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Guerra, N. J. M. (2015). A adoção e implementação das aplicações de social media: caso: as grandes empresas portuguesas. (Thesis). Universidade de Évora. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/14623

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Guerra, Nuno José Martins. “A adoção e implementação das aplicações de social media: caso: as grandes empresas portuguesas.” 2015. Thesis, Universidade de Évora. Accessed November 27, 2020. https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/14623.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Guerra, Nuno José Martins. “A adoção e implementação das aplicações de social media: caso: as grandes empresas portuguesas.” 2015. Web. 27 Nov 2020.

Vancouver:

Guerra NJM. A adoção e implementação das aplicações de social media: caso: as grandes empresas portuguesas. [Internet] [Thesis]. Universidade de Évora; 2015. [cited 2020 Nov 27]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/14623.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Guerra NJM. A adoção e implementação das aplicações de social media: caso: as grandes empresas portuguesas. [Thesis]. Universidade de Évora; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/14623

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

10. Guerra, Nuno José Martins. A adoção e implementação das aplicações de social media : as grandes empresas portuguesas.

Degree: 2015, Instituto Politécnico de Castelo Branco

Tese apresentada à Universidade de Évora para obtenção do Grau de Doutor em Gestão. Especialidade : Marketing

A presente tese visa a caracterização da situação… (more)

Subjects/Keywords: Social media; e-Marketing; Comunicação integrada de marketing; Social media; e-Marketing; Integrated marketing communication

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Guerra, N. J. M. (2015). A adoção e implementação das aplicações de social media : as grandes empresas portuguesas. (Thesis). Instituto Politécnico de Castelo Branco. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipcb.pt:10400.11/2795

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Guerra, Nuno José Martins. “A adoção e implementação das aplicações de social media : as grandes empresas portuguesas.” 2015. Thesis, Instituto Politécnico de Castelo Branco. Accessed November 27, 2020. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipcb.pt:10400.11/2795.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Guerra, Nuno José Martins. “A adoção e implementação das aplicações de social media : as grandes empresas portuguesas.” 2015. Web. 27 Nov 2020.

Vancouver:

Guerra NJM. A adoção e implementação das aplicações de social media : as grandes empresas portuguesas. [Internet] [Thesis]. Instituto Politécnico de Castelo Branco; 2015. [cited 2020 Nov 27]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipcb.pt:10400.11/2795.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Guerra NJM. A adoção e implementação das aplicações de social media : as grandes empresas portuguesas. [Thesis]. Instituto Politécnico de Castelo Branco; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipcb.pt:10400.11/2795

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

11. Ho Hsu, Yueh-yuan. The Study of Conventional Industry: Market Develops from B to B into B to C-Reference:Gallant-Ocean International.,Inc.

Degree: Master, EMBA, 2009, NSYSU

 Taiwan Island has magnificent resources, one of them is fishery industry, which happens to be one of Taiwanâs major economical activities. Seafood is considered by… (more)

Subjects/Keywords: blog marketing; brand; traditional industries; integrated marketing communication

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ho Hsu, Y. (2009). The Study of Conventional Industry: Market Develops from B to B into B to C-Reference:Gallant-Ocean International.,Inc. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624109-164626

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ho Hsu, Yueh-yuan. “The Study of Conventional Industry: Market Develops from B to B into B to C-Reference:Gallant-Ocean International.,Inc.” 2009. Thesis, NSYSU. Accessed November 27, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624109-164626.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ho Hsu, Yueh-yuan. “The Study of Conventional Industry: Market Develops from B to B into B to C-Reference:Gallant-Ocean International.,Inc.” 2009. Web. 27 Nov 2020.

Vancouver:

Ho Hsu Y. The Study of Conventional Industry: Market Develops from B to B into B to C-Reference:Gallant-Ocean International.,Inc. [Internet] [Thesis]. NSYSU; 2009. [cited 2020 Nov 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624109-164626.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ho Hsu Y. The Study of Conventional Industry: Market Develops from B to B into B to C-Reference:Gallant-Ocean International.,Inc. [Thesis]. NSYSU; 2009. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624109-164626

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Duquesne University

12. McFadden, Tricia. Integrated Marketing Communication as Epideictic Rhetoric and Its Implications for Ethical Branding.

Degree: PhD, Communication and Rhetorical Studies, 2017, Duquesne University

  Traced to ancient scholarship, rhetoric, and the philosophy of communication and through interpretive perspectives, rhetoric, narrative and ethics have been established grounding of communication(more)

Subjects/Keywords: integrated marketing communication; IMC; narrative; ethics; epideictic rhetoric; Marketing; Rhetoric

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

McFadden, T. (2017). Integrated Marketing Communication as Epideictic Rhetoric and Its Implications for Ethical Branding. (Doctoral Dissertation). Duquesne University. Retrieved from https://dsc.duq.edu/etd/239

Chicago Manual of Style (16th Edition):

McFadden, Tricia. “Integrated Marketing Communication as Epideictic Rhetoric and Its Implications for Ethical Branding.” 2017. Doctoral Dissertation, Duquesne University. Accessed November 27, 2020. https://dsc.duq.edu/etd/239.

MLA Handbook (7th Edition):

McFadden, Tricia. “Integrated Marketing Communication as Epideictic Rhetoric and Its Implications for Ethical Branding.” 2017. Web. 27 Nov 2020.

Vancouver:

McFadden T. Integrated Marketing Communication as Epideictic Rhetoric and Its Implications for Ethical Branding. [Internet] [Doctoral dissertation]. Duquesne University; 2017. [cited 2020 Nov 27]. Available from: https://dsc.duq.edu/etd/239.

Council of Science Editors:

McFadden T. Integrated Marketing Communication as Epideictic Rhetoric and Its Implications for Ethical Branding. [Doctoral Dissertation]. Duquesne University; 2017. Available from: https://dsc.duq.edu/etd/239


Duquesne University

13. Peiritsch, Allison Raemore. IMC: Its Rhetorical and Philosophical Foundation and Impact.

Degree: PhD, Communication and Rhetorical Studies, 2016, Duquesne University

 A review of current integrated marketing communication (IMC) literature indicates that IMC has swept the globe. IMC has become the normative marketing practice for organizations… (more)

Subjects/Keywords: Constructive Hermeneutics; Humanities; IMC; Integrated Marketing Communication; Philosophy of Communication; Rhetoric

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APA (6th Edition):

Peiritsch, A. R. (2016). IMC: Its Rhetorical and Philosophical Foundation and Impact. (Doctoral Dissertation). Duquesne University. Retrieved from https://dsc.duq.edu/etd/1034

Chicago Manual of Style (16th Edition):

Peiritsch, Allison Raemore. “IMC: Its Rhetorical and Philosophical Foundation and Impact.” 2016. Doctoral Dissertation, Duquesne University. Accessed November 27, 2020. https://dsc.duq.edu/etd/1034.

MLA Handbook (7th Edition):

Peiritsch, Allison Raemore. “IMC: Its Rhetorical and Philosophical Foundation and Impact.” 2016. Web. 27 Nov 2020.

Vancouver:

Peiritsch AR. IMC: Its Rhetorical and Philosophical Foundation and Impact. [Internet] [Doctoral dissertation]. Duquesne University; 2016. [cited 2020 Nov 27]. Available from: https://dsc.duq.edu/etd/1034.

Council of Science Editors:

Peiritsch AR. IMC: Its Rhetorical and Philosophical Foundation and Impact. [Doctoral Dissertation]. Duquesne University; 2016. Available from: https://dsc.duq.edu/etd/1034

14. Botelho, Gabriela Pamplona. O papel da comunicação integrada de marketing na construção de valor para uma marca.

Degree: 2013, RCAAP

Mestrado em Gestão de Empresas

Esta dissertação tem como objetivo abordar o papel da CIM (Comunicação Integrada de Marketing) na construção de valor do refrigerante… (more)

Subjects/Keywords: Marketing; Marca; Comunicação integrada de marketing; Guaraná Kuat; Brand equity; Brand; Integrated marketing communication

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APA (6th Edition):

Botelho, G. P. (2013). O papel da comunicação integrada de marketing na construção de valor para uma marca. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/8038

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Botelho, Gabriela Pamplona. “O papel da comunicação integrada de marketing na construção de valor para uma marca.” 2013. Thesis, RCAAP. Accessed November 27, 2020. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/8038.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Botelho, Gabriela Pamplona. “O papel da comunicação integrada de marketing na construção de valor para uma marca.” 2013. Web. 27 Nov 2020.

Vancouver:

Botelho GP. O papel da comunicação integrada de marketing na construção de valor para uma marca. [Internet] [Thesis]. RCAAP; 2013. [cited 2020 Nov 27]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/8038.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Botelho GP. O papel da comunicação integrada de marketing na construção de valor para uma marca. [Thesis]. RCAAP; 2013. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/8038

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of South Africa

15. Chauke, Gibson. Integrated marketing communication at the South African National Blood Service: an evaluation of its social marketing campaigns.

Degree: 2015, University of South Africa

Integrated marketing communication (IMC) is a concept which has been explored in commercial contexts by numerous studies. Numerous scholars in the literature highlight the benefits… (more)

Subjects/Keywords: Integrated marketing communication; Social marketing; Behavioural change messages; Non-profit organisation and social marketing campaigns

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chauke, G. (2015). Integrated marketing communication at the South African National Blood Service: an evaluation of its social marketing campaigns. (Masters Thesis). University of South Africa. Retrieved from http://hdl.handle.net/10500/19019

Chicago Manual of Style (16th Edition):

Chauke, Gibson. “Integrated marketing communication at the South African National Blood Service: an evaluation of its social marketing campaigns.” 2015. Masters Thesis, University of South Africa. Accessed November 27, 2020. http://hdl.handle.net/10500/19019.

MLA Handbook (7th Edition):

Chauke, Gibson. “Integrated marketing communication at the South African National Blood Service: an evaluation of its social marketing campaigns.” 2015. Web. 27 Nov 2020.

Vancouver:

Chauke G. Integrated marketing communication at the South African National Blood Service: an evaluation of its social marketing campaigns. [Internet] [Masters thesis]. University of South Africa; 2015. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10500/19019.

Council of Science Editors:

Chauke G. Integrated marketing communication at the South African National Blood Service: an evaluation of its social marketing campaigns. [Masters Thesis]. University of South Africa; 2015. Available from: http://hdl.handle.net/10500/19019


Technical University of Lisbon

16. Trindade, Maria João da Conceição Alves. Comunicação integrada de marketing: plano de comunicação para a empresa Evicar.

Degree: 2011, Technical University of Lisbon

Mestrado em Marketing

O objectivo deste projecto é desenvolver um Plano de Comunicação Integrada de Marketing para o Grupo Evicar, especificamente para o seu projecto… (more)

Subjects/Keywords: Comunicação; Marketing; Comunicação Integrada de Marketing; Evicar; Camiões; Communication; Integrated Marketing Communications; Trucks

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Trindade, M. J. d. C. A. (2011). Comunicação integrada de marketing: plano de comunicação para a empresa Evicar. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4339

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Trindade, Maria João da Conceição Alves. “Comunicação integrada de marketing: plano de comunicação para a empresa Evicar.” 2011. Thesis, Technical University of Lisbon. Accessed November 27, 2020. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4339.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Trindade, Maria João da Conceição Alves. “Comunicação integrada de marketing: plano de comunicação para a empresa Evicar.” 2011. Web. 27 Nov 2020.

Vancouver:

Trindade MJdCA. Comunicação integrada de marketing: plano de comunicação para a empresa Evicar. [Internet] [Thesis]. Technical University of Lisbon; 2011. [cited 2020 Nov 27]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4339.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Trindade MJdCA. Comunicação integrada de marketing: plano de comunicação para a empresa Evicar. [Thesis]. Technical University of Lisbon; 2011. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4339

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

17. Cano, Mariana de Assis. A comunicação da ASF com os colaboradores e com a comunidade em geral.

Degree: 2016, Universidade de Évora

 O presente trabalho tem como objetivo principal analisar a comunicação da ASF com os colaboradores e com a comunidade em geral. Para tal, identificaram-se ferramentas… (more)

Subjects/Keywords: Comunicação integrada de Marketing; Comunicação interna; ASF; Marketing integrated communication; Internal communication; ASF

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cano, M. d. A. (2016). A comunicação da ASF com os colaboradores e com a comunidade em geral. (Thesis). Universidade de Évora. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/20670

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cano, Mariana de Assis. “A comunicação da ASF com os colaboradores e com a comunidade em geral.” 2016. Thesis, Universidade de Évora. Accessed November 27, 2020. https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/20670.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cano, Mariana de Assis. “A comunicação da ASF com os colaboradores e com a comunidade em geral.” 2016. Web. 27 Nov 2020.

Vancouver:

Cano MdA. A comunicação da ASF com os colaboradores e com a comunidade em geral. [Internet] [Thesis]. Universidade de Évora; 2016. [cited 2020 Nov 27]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/20670.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cano MdA. A comunicação da ASF com os colaboradores e com a comunidade em geral. [Thesis]. Universidade de Évora; 2016. Available from: https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/20670

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Uppsala University

18. Rashid, Paola. Managing Brand Equity in an Integrated Marketing Communication Strategy : - A Case Study in the FMCG industry of the effectiveness and synergies of digital marketing channels.

Degree: Business Studies, 2014, Uppsala University

  Purpose: The purpose of this thesis is to add empirical findings of IMC strategies utilizing digital- and traditional marketing communication channels to build and… (more)

Subjects/Keywords: Digital marketing communication; Digital Touchpoints; Touchpoints; Integrated Marketing Communication; Awareness; Associations; Sales; FMCG

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rashid, P. (2014). Managing Brand Equity in an Integrated Marketing Communication Strategy : - A Case Study in the FMCG industry of the effectiveness and synergies of digital marketing channels. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-226901

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Rashid, Paola. “Managing Brand Equity in an Integrated Marketing Communication Strategy : - A Case Study in the FMCG industry of the effectiveness and synergies of digital marketing channels.” 2014. Thesis, Uppsala University. Accessed November 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-226901.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Rashid, Paola. “Managing Brand Equity in an Integrated Marketing Communication Strategy : - A Case Study in the FMCG industry of the effectiveness and synergies of digital marketing channels.” 2014. Web. 27 Nov 2020.

Vancouver:

Rashid P. Managing Brand Equity in an Integrated Marketing Communication Strategy : - A Case Study in the FMCG industry of the effectiveness and synergies of digital marketing channels. [Internet] [Thesis]. Uppsala University; 2014. [cited 2020 Nov 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-226901.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rashid P. Managing Brand Equity in an Integrated Marketing Communication Strategy : - A Case Study in the FMCG industry of the effectiveness and synergies of digital marketing channels. [Thesis]. Uppsala University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-226901

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Brno University of Technology

19. Grandič, Tomáš. Komunikační strategie firmy Racio, s.r.o.: Communication Strategy of Racio, Ltd.

Degree: 2019, Brno University of Technology

 The theme of my Master‘s Thesis called “Communicational Strategy of the company Racio” is the analysis of marketing communication in the company Racio. First part… (more)

Subjects/Keywords: Marketingová komunikace; komunikační mix; e-marketing; integrovaná komunikace; reklama; propagace.; Marketing communication; communication mix; e-marketing; integrated communication; advertisement; promotion.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Grandič, T. (2019). Komunikační strategie firmy Racio, s.r.o.: Communication Strategy of Racio, Ltd. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/9589

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Grandič, Tomáš. “Komunikační strategie firmy Racio, s.r.o.: Communication Strategy of Racio, Ltd.” 2019. Thesis, Brno University of Technology. Accessed November 27, 2020. http://hdl.handle.net/11012/9589.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Grandič, Tomáš. “Komunikační strategie firmy Racio, s.r.o.: Communication Strategy of Racio, Ltd.” 2019. Web. 27 Nov 2020.

Vancouver:

Grandič T. Komunikační strategie firmy Racio, s.r.o.: Communication Strategy of Racio, Ltd. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/11012/9589.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Grandič T. Komunikační strategie firmy Racio, s.r.o.: Communication Strategy of Racio, Ltd. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/9589

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of South Africa

20. Nel, Jessica Jane. Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century .

Degree: 2017, University of South Africa

 Musicians are cultural entrepreneurs, operating as human brands in the South African music industry. The ability to manage their brand effectively may give them an… (more)

Subjects/Keywords: Marketing; Marketing Communication Mix; Integrated Marketing Communications; Brands; Branding; Human Brand; Entrepreneur; South African Music Industry; Music marketing; Musician marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Nel, J. J. (2017). Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century . (Masters Thesis). University of South Africa. Retrieved from http://hdl.handle.net/10500/24471

Chicago Manual of Style (16th Edition):

Nel, Jessica Jane. “Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century .” 2017. Masters Thesis, University of South Africa. Accessed November 27, 2020. http://hdl.handle.net/10500/24471.

MLA Handbook (7th Edition):

Nel, Jessica Jane. “Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century .” 2017. Web. 27 Nov 2020.

Vancouver:

Nel JJ. Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century . [Internet] [Masters thesis]. University of South Africa; 2017. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10500/24471.

Council of Science Editors:

Nel JJ. Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century . [Masters Thesis]. University of South Africa; 2017. Available from: http://hdl.handle.net/10500/24471


Technical University of Lisbon

21. Rio, Maria Margarida Ponte Peças Leite. Plano de comunicação integrada de marketing para a marca Voa-Jewelry.

Degree: 2013, Technical University of Lisbon

Mestrado em Marketing

A Comunicação Integrada de Marketing (CIM) tem ganho uma crescente importância no planeamento estratégico das marcas por coordenar, num só plano, várias… (more)

Subjects/Keywords: Comunicação Integrada de Marketing; Plano de Comunicação Integrada de Marketing; Comunicação Integrada de Marketing em Microempresas; Joalharia; Integrated Marketing Communication; Integrated Marketing Communication Plan; Jewelry

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rio, M. M. P. P. L. (2013). Plano de comunicação integrada de marketing para a marca Voa-Jewelry. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11406

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Rio, Maria Margarida Ponte Peças Leite. “Plano de comunicação integrada de marketing para a marca Voa-Jewelry.” 2013. Thesis, Technical University of Lisbon. Accessed November 27, 2020. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11406.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Rio, Maria Margarida Ponte Peças Leite. “Plano de comunicação integrada de marketing para a marca Voa-Jewelry.” 2013. Web. 27 Nov 2020.

Vancouver:

Rio MMPPL. Plano de comunicação integrada de marketing para a marca Voa-Jewelry. [Internet] [Thesis]. Technical University of Lisbon; 2013. [cited 2020 Nov 27]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11406.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Rio MMPPL. Plano de comunicação integrada de marketing para a marca Voa-Jewelry. [Thesis]. Technical University of Lisbon; 2013. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11406

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Brno University of Technology

22. Vránová, Eva. Návrh zlepšení komunikační strategie společnosti Telefónica O2: Improvement suggestion communication strategy company Telefónica O2.

Degree: 2019, Brno University of Technology

The bachelor's thesis analyses problems with communication strategy in a company. It includes the proposal of the communication strategy to enhance satisfaction customers and staff satisfaction of the company. Advisors/Committee Members: Šimberová, Iveta (advisor), Chládek, Rudolf (referee).

Subjects/Keywords: komunikace; marketingový mix; komunikační strategie; integrovaná komunikace; communication; marketing mix; communication strategy; integrated communication

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Vránová, E. (2019). Návrh zlepšení komunikační strategie společnosti Telefónica O2: Improvement suggestion communication strategy company Telefónica O2. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/28174

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Vránová, Eva. “Návrh zlepšení komunikační strategie společnosti Telefónica O2: Improvement suggestion communication strategy company Telefónica O2.” 2019. Thesis, Brno University of Technology. Accessed November 27, 2020. http://hdl.handle.net/11012/28174.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Vránová, Eva. “Návrh zlepšení komunikační strategie společnosti Telefónica O2: Improvement suggestion communication strategy company Telefónica O2.” 2019. Web. 27 Nov 2020.

Vancouver:

Vránová E. Návrh zlepšení komunikační strategie společnosti Telefónica O2: Improvement suggestion communication strategy company Telefónica O2. [Internet] [Thesis]. Brno University of Technology; 2019. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/11012/28174.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Vránová E. Návrh zlepšení komunikační strategie společnosti Telefónica O2: Improvement suggestion communication strategy company Telefónica O2. [Thesis]. Brno University of Technology; 2019. Available from: http://hdl.handle.net/11012/28174

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

23. Pereira, Inês Marques. A comunicação do CCB: as estratégias de comunicação.

Degree: 2015, RCAAP

Mestrado em Comunicação, Cultura e Tecnologias da Informação

O presente trabalho pretende salientar a importância de ter uma estratégia de comunicação aliada uma eficaz Comunicação… (more)

Subjects/Keywords: Comunicação Integrada de marketing; Meios de comunicação; Estratégias de comunicação; Marketing; Marketing integrated Communication; Media; Communication strategies

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pereira, I. M. (2015). A comunicação do CCB: as estratégias de comunicação. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/10636

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pereira, Inês Marques. “A comunicação do CCB: as estratégias de comunicação.” 2015. Thesis, RCAAP. Accessed November 27, 2020. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/10636.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pereira, Inês Marques. “A comunicação do CCB: as estratégias de comunicação.” 2015. Web. 27 Nov 2020.

Vancouver:

Pereira IM. A comunicação do CCB: as estratégias de comunicação. [Internet] [Thesis]. RCAAP; 2015. [cited 2020 Nov 27]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/10636.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pereira IM. A comunicação do CCB: as estratégias de comunicação. [Thesis]. RCAAP; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/10636

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

24. Barata, Raquel Meneses. Plano de comunicação integrada de marketing para a marca Companhia Alfacinha.

Degree: 2013, Technical University of Lisbon

Mestrado em Marketing

Este projecto aborda a importância da elaboração de um plano de comunicação integrada de marketing para uma empresa de pequena dimensão. Este… (more)

Subjects/Keywords: comunicação integrada de marketing; plano de comunicação integrada de marketing; marca; marca Portugal; Integrated marketing communication; integrated marketing communication plan; brand; Portugal brand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Barata, R. M. (2013). Plano de comunicação integrada de marketing para a marca Companhia Alfacinha. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/6366

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Barata, Raquel Meneses. “Plano de comunicação integrada de marketing para a marca Companhia Alfacinha.” 2013. Thesis, Technical University of Lisbon. Accessed November 27, 2020. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/6366.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Barata, Raquel Meneses. “Plano de comunicação integrada de marketing para a marca Companhia Alfacinha.” 2013. Web. 27 Nov 2020.

Vancouver:

Barata RM. Plano de comunicação integrada de marketing para a marca Companhia Alfacinha. [Internet] [Thesis]. Technical University of Lisbon; 2013. [cited 2020 Nov 27]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/6366.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Barata RM. Plano de comunicação integrada de marketing para a marca Companhia Alfacinha. [Thesis]. Technical University of Lisbon; 2013. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/6366

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

25. Lopes, Inês Alves dos Santos. Plano de comunicação integrada de marketing da empresa Aura Light Portugal.

Degree: 2013, Technical University of Lisbon

Mestrado em Marketing

Actualmente as empresas apercebem-se que devem mudar a sua posição no mercado e a sua forma de promover os produtos e serviços,… (more)

Subjects/Keywords: Comunicação Integrada de Marketing; Plano de Comunicação Integrada de Marketing; Empresa de Iluminação; Integrated Marketing Communication; Integrated Marketing Communication Plan; Lighting Company

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lopes, I. A. d. S. (2013). Plano de comunicação integrada de marketing da empresa Aura Light Portugal. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/6365

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lopes, Inês Alves dos Santos. “Plano de comunicação integrada de marketing da empresa Aura Light Portugal.” 2013. Thesis, Technical University of Lisbon. Accessed November 27, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/6365.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lopes, Inês Alves dos Santos. “Plano de comunicação integrada de marketing da empresa Aura Light Portugal.” 2013. Web. 27 Nov 2020.

Vancouver:

Lopes IAdS. Plano de comunicação integrada de marketing da empresa Aura Light Portugal. [Internet] [Thesis]. Technical University of Lisbon; 2013. [cited 2020 Nov 27]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/6365.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lopes IAdS. Plano de comunicação integrada de marketing da empresa Aura Light Portugal. [Thesis]. Technical University of Lisbon; 2013. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/6365

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

26. Frère, Maria Olavo Cortês. Plano de comunicação integrada de marketing para a área de responsabilidade social da marca Ben & Jerry’s.

Degree: 2017, Technical University of Lisbon

Mestrado em Marketing

Este trabalho apresenta uma proposta de plano de comunicação integrada de marketing para a área da responsabilidade social corporativa da marca Ben… (more)

Subjects/Keywords: comunicação integrada de marketing; plano de comunicação integrada de marketing; bens de consumo; responsabilidade social; integrated marketing communication; integrated marketing communication plan; consumption goods; social responsibility

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Frère, M. O. C. (2017). Plano de comunicação integrada de marketing para a área de responsabilidade social da marca Ben & Jerry’s. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14708

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Frère, Maria Olavo Cortês. “Plano de comunicação integrada de marketing para a área de responsabilidade social da marca Ben & Jerry’s.” 2017. Thesis, Technical University of Lisbon. Accessed November 27, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14708.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Frère, Maria Olavo Cortês. “Plano de comunicação integrada de marketing para a área de responsabilidade social da marca Ben & Jerry’s.” 2017. Web. 27 Nov 2020.

Vancouver:

Frère MOC. Plano de comunicação integrada de marketing para a área de responsabilidade social da marca Ben & Jerry’s. [Internet] [Thesis]. Technical University of Lisbon; 2017. [cited 2020 Nov 27]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14708.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Frère MOC. Plano de comunicação integrada de marketing para a área de responsabilidade social da marca Ben & Jerry’s. [Thesis]. Technical University of Lisbon; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/14708

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

27. Loureiro, José Pedro Nunes. Plano de comunicação online: space2business.

Degree: 2016, Instituto Politécnico do Porto

Esta versão contém as críticas e sugestões dos elementos do júri.

Nota: 14 valores

economia da partilha é um conceito ambíguo, mas cada vez mais… (more)

Subjects/Keywords: Economia da partilha; Comunicação integrada de marketing; Marketing digital; Branding; Sharing economy; Digital marketing; Integrated marketing communication; Gestão

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Loureiro, J. P. N. (2016). Plano de comunicação online: space2business. (Thesis). Instituto Politécnico do Porto. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/9670

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Loureiro, José Pedro Nunes. “Plano de comunicação online: space2business.” 2016. Thesis, Instituto Politécnico do Porto. Accessed November 27, 2020. http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/9670.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Loureiro, José Pedro Nunes. “Plano de comunicação online: space2business.” 2016. Web. 27 Nov 2020.

Vancouver:

Loureiro JPN. Plano de comunicação online: space2business. [Internet] [Thesis]. Instituto Politécnico do Porto; 2016. [cited 2020 Nov 27]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/9670.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Loureiro JPN. Plano de comunicação online: space2business. [Thesis]. Instituto Politécnico do Porto; 2016. Available from: http://www.rcaap.pt/detail.jsp?id=oai:recipp.ipp.pt:10400.22/9670

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

28. Guissoni, Leandro Angotti. Proposta de metodologia para a avaliação das Comunicações Integradas de Marketing : uma abordagem focada na gestão baseada em valor .

Degree: Mestrado, Administração de Organizações, 2009, University of São Paulo

As chamadas variáveis controláveis de marketing, envolvendo o portfólio de produtos, preços, canais de distribuição, comunicações e força de vendas, podem ter o desempenho avaliado… (more)

Subjects/Keywords: Comunicação Integrada de Marketing; Gestão baseada em valor; Integrated Marketing Communication; Marketing metrics; Métricas de marketing; Value-based management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Guissoni, L. A. (2009). Proposta de metodologia para a avaliação das Comunicações Integradas de Marketing : uma abordagem focada na gestão baseada em valor . (Masters Thesis). University of São Paulo. Retrieved from http://www.teses.usp.br/teses/disponiveis/96/96132/tde-04052010-083253/ ;

Chicago Manual of Style (16th Edition):

Guissoni, Leandro Angotti. “Proposta de metodologia para a avaliação das Comunicações Integradas de Marketing : uma abordagem focada na gestão baseada em valor .” 2009. Masters Thesis, University of São Paulo. Accessed November 27, 2020. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-04052010-083253/ ;.

MLA Handbook (7th Edition):

Guissoni, Leandro Angotti. “Proposta de metodologia para a avaliação das Comunicações Integradas de Marketing : uma abordagem focada na gestão baseada em valor .” 2009. Web. 27 Nov 2020.

Vancouver:

Guissoni LA. Proposta de metodologia para a avaliação das Comunicações Integradas de Marketing : uma abordagem focada na gestão baseada em valor . [Internet] [Masters thesis]. University of São Paulo; 2009. [cited 2020 Nov 27]. Available from: http://www.teses.usp.br/teses/disponiveis/96/96132/tde-04052010-083253/ ;.

Council of Science Editors:

Guissoni LA. Proposta de metodologia para a avaliação das Comunicações Integradas de Marketing : uma abordagem focada na gestão baseada em valor . [Masters Thesis]. University of São Paulo; 2009. Available from: http://www.teses.usp.br/teses/disponiveis/96/96132/tde-04052010-083253/ ;

29. Márcia Mercês Martins Sedevitiz. Eventos culturais para a recordação da marca: estudo do evento Tim Festival.

Degree: 2006, Universidade Metodista de São Paulo

Este estudo analisa o papel dos eventos culturais como um potente elemento socializador na estratégia da comunicação da marca com o mercado. os principais objetivos… (more)

Subjects/Keywords: COMUNICACAO; marca; eventos; marketing cultural; Comunicação integrada de marketing; Comunicação Social - Teses e Dissertações; Marketing Integrated Communication; Events; Cultural Marketing; Branding

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sedevitiz, M. M. M. (2006). Eventos culturais para a recordação da marca: estudo do evento Tim Festival. (Thesis). Universidade Metodista de São Paulo. Retrieved from http://ibict.metodista.br/tedeSimplificado/tde_busca/arquivo.php?codArquivo=282

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sedevitiz, Márcia Mercês Martins. “Eventos culturais para a recordação da marca: estudo do evento Tim Festival.” 2006. Thesis, Universidade Metodista de São Paulo. Accessed November 27, 2020. http://ibict.metodista.br/tedeSimplificado/tde_busca/arquivo.php?codArquivo=282.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sedevitiz, Márcia Mercês Martins. “Eventos culturais para a recordação da marca: estudo do evento Tim Festival.” 2006. Web. 27 Nov 2020.

Vancouver:

Sedevitiz MMM. Eventos culturais para a recordação da marca: estudo do evento Tim Festival. [Internet] [Thesis]. Universidade Metodista de São Paulo; 2006. [cited 2020 Nov 27]. Available from: http://ibict.metodista.br/tedeSimplificado/tde_busca/arquivo.php?codArquivo=282.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sedevitiz MMM. Eventos culturais para a recordação da marca: estudo do evento Tim Festival. [Thesis]. Universidade Metodista de São Paulo; 2006. Available from: http://ibict.metodista.br/tedeSimplificado/tde_busca/arquivo.php?codArquivo=282

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

30. Chen, I-Ching. A Case Study on Integrated Marketing Communication of Rockbund Art Museum.

Degree: Master, Theatre Arts, 2017, NSYSU

 In 2010, Rockbund Art Museum (RAM) was founded in the rock bund of Shanghai. Within ten years, it has formed its own academic status in… (more)

Subjects/Keywords: Integrated Marketing Communication (IMC); Rockbund Art Museum (RAM); Museum; Shanghai; China

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, I. (2017). A Case Study on Integrated Marketing Communication of Rockbund Art Museum. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0722117-152023

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, I-Ching. “A Case Study on Integrated Marketing Communication of Rockbund Art Museum.” 2017. Thesis, NSYSU. Accessed November 27, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0722117-152023.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, I-Ching. “A Case Study on Integrated Marketing Communication of Rockbund Art Museum.” 2017. Web. 27 Nov 2020.

Vancouver:

Chen I. A Case Study on Integrated Marketing Communication of Rockbund Art Museum. [Internet] [Thesis]. NSYSU; 2017. [cited 2020 Nov 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0722117-152023.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen I. A Case Study on Integrated Marketing Communication of Rockbund Art Museum. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0722117-152023

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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