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You searched for subject:( Integrated Marketing Communications). Showing records 1 – 30 of 36329 total matches.

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Univerzitet u Beogradu

1. Nenadović, Goran R. 1973-. Унапређење интегрисаних комуникација у функцији промоције војне професије потенцијалним професионалним војницима.

Degree: Fakultet organizacionih nauka, 2016, Univerzitet u Beogradu

Tehničke nauke / Organizacione nauke Technical sciences / organizational sciences

Имајући у виду комплексност система одбране и значај војне организације у друштву, јасно је да… (more)

Subjects/Keywords: integrated communications; military; promotion; professional soldiers; integrated marketing communications; public relations

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Nenadović, G. R. 1. (2016). Унапређење интегрисаних комуникација у функцији промоције војне професије потенцијалним професионалним војницима. (Thesis). Univerzitet u Beogradu. Retrieved from https://fedorabg.bg.ac.rs/fedora/get/o:13774/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Nenadović, Goran R 1973-. “Унапређење интегрисаних комуникација у функцији промоције војне професије потенцијалним професионалним војницима.” 2016. Thesis, Univerzitet u Beogradu. Accessed December 05, 2020. https://fedorabg.bg.ac.rs/fedora/get/o:13774/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Nenadović, Goran R 1973-. “Унапређење интегрисаних комуникација у функцији промоције војне професије потенцијалним професионалним војницима.” 2016. Web. 05 Dec 2020.

Vancouver:

Nenadović GR1. Унапређење интегрисаних комуникација у функцији промоције војне професије потенцијалним професионалним војницима. [Internet] [Thesis]. Univerzitet u Beogradu; 2016. [cited 2020 Dec 05]. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:13774/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Nenadović GR1. Унапређење интегрисаних комуникација у функцији промоције војне професије потенцијалним професионалним војницима. [Thesis]. Univerzitet u Beogradu; 2016. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:13774/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Georgia

2. Hoang, Phi Cong. The synergy and dis-synergy of tv advertising on social media sentiment.

Degree: 2018, University of Georgia

 Building upon the Integrated Marketing Communications (IMC) literature, we analyze the impact of TV advertising on social media sentiment at the brand level. Our study… (more)

Subjects/Keywords: Integrated Marketing Communications; Social Media; Social TV

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APA (6th Edition):

Hoang, P. C. (2018). The synergy and dis-synergy of tv advertising on social media sentiment. (Thesis). University of Georgia. Retrieved from http://hdl.handle.net/10724/37783

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hoang, Phi Cong. “The synergy and dis-synergy of tv advertising on social media sentiment.” 2018. Thesis, University of Georgia. Accessed December 05, 2020. http://hdl.handle.net/10724/37783.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hoang, Phi Cong. “The synergy and dis-synergy of tv advertising on social media sentiment.” 2018. Web. 05 Dec 2020.

Vancouver:

Hoang PC. The synergy and dis-synergy of tv advertising on social media sentiment. [Internet] [Thesis]. University of Georgia; 2018. [cited 2020 Dec 05]. Available from: http://hdl.handle.net/10724/37783.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hoang PC. The synergy and dis-synergy of tv advertising on social media sentiment. [Thesis]. University of Georgia; 2018. Available from: http://hdl.handle.net/10724/37783

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

3. Zwerin, Amanda. An analysis of original and emerging integrated marketing communication touchpoints among recent effie award winners.

Degree: 2017, James Madison University

 This study presents a brief overview of Integrated Marketing Communications (IMC) research, including effectiveness, and a discussion of the advertising competition landscape with a focus… (more)

Subjects/Keywords: marketing; integrated marketing communications; IMC; advertising competition; Effie Awards; touchpoints; Marketing

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APA (6th Edition):

Zwerin, A. (2017). An analysis of original and emerging integrated marketing communication touchpoints among recent effie award winners. (Masters Thesis). James Madison University. Retrieved from https://commons.lib.jmu.edu/honors201019/360

Chicago Manual of Style (16th Edition):

Zwerin, Amanda. “An analysis of original and emerging integrated marketing communication touchpoints among recent effie award winners.” 2017. Masters Thesis, James Madison University. Accessed December 05, 2020. https://commons.lib.jmu.edu/honors201019/360.

MLA Handbook (7th Edition):

Zwerin, Amanda. “An analysis of original and emerging integrated marketing communication touchpoints among recent effie award winners.” 2017. Web. 05 Dec 2020.

Vancouver:

Zwerin A. An analysis of original and emerging integrated marketing communication touchpoints among recent effie award winners. [Internet] [Masters thesis]. James Madison University; 2017. [cited 2020 Dec 05]. Available from: https://commons.lib.jmu.edu/honors201019/360.

Council of Science Editors:

Zwerin A. An analysis of original and emerging integrated marketing communication touchpoints among recent effie award winners. [Masters Thesis]. James Madison University; 2017. Available from: https://commons.lib.jmu.edu/honors201019/360


NSYSU

4. Chen, Shih-lei. A Study on Integrated Marketing Communication Strategy of Real Estate Industry in Taiwan.

Degree: Master, EMBA, 2015, NSYSU

 In Chinese, "have land is wealth," "persistent perseverance" deep-seated traditional concept, real estate is not just shelter, settle down and living space, at the same… (more)

Subjects/Keywords: benchmarking; marketing strategy; integrated marketing communications; target marketing; marketing theory; marketing mix

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APA (6th Edition):

Chen, S. (2015). A Study on Integrated Marketing Communication Strategy of Real Estate Industry in Taiwan. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0807115-181557

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Shih-lei. “A Study on Integrated Marketing Communication Strategy of Real Estate Industry in Taiwan.” 2015. Thesis, NSYSU. Accessed December 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0807115-181557.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Shih-lei. “A Study on Integrated Marketing Communication Strategy of Real Estate Industry in Taiwan.” 2015. Web. 05 Dec 2020.

Vancouver:

Chen S. A Study on Integrated Marketing Communication Strategy of Real Estate Industry in Taiwan. [Internet] [Thesis]. NSYSU; 2015. [cited 2020 Dec 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0807115-181557.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen S. A Study on Integrated Marketing Communication Strategy of Real Estate Industry in Taiwan. [Thesis]. NSYSU; 2015. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0807115-181557

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

5. Barreto, Rita Gomes da Silva. Planeamento em comunicação integrada de marketing : elaboração de plano de comunicação integrada de marketing para a academia de formação ATEC.

Degree: 2015, Technical University of Lisbon

Mestrado em Marketing

A comunicação integrada de marketing tem-se tornada cada vez mais essencial para as organizações. O mercado mudou drasticamente e o processo pelo… (more)

Subjects/Keywords: formação; educação; comunicação integrada de marketing; plano de comunicação integrada de marketing; training; education; integrated marketing communications; integrated marketing communications plan

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APA (6th Edition):

Barreto, R. G. d. S. (2015). Planeamento em comunicação integrada de marketing : elaboração de plano de comunicação integrada de marketing para a academia de formação ATEC. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10807

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Barreto, Rita Gomes da Silva. “Planeamento em comunicação integrada de marketing : elaboração de plano de comunicação integrada de marketing para a academia de formação ATEC.” 2015. Thesis, Technical University of Lisbon. Accessed December 05, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10807.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Barreto, Rita Gomes da Silva. “Planeamento em comunicação integrada de marketing : elaboração de plano de comunicação integrada de marketing para a academia de formação ATEC.” 2015. Web. 05 Dec 2020.

Vancouver:

Barreto RGdS. Planeamento em comunicação integrada de marketing : elaboração de plano de comunicação integrada de marketing para a academia de formação ATEC. [Internet] [Thesis]. Technical University of Lisbon; 2015. [cited 2020 Dec 05]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10807.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Barreto RGdS. Planeamento em comunicação integrada de marketing : elaboração de plano de comunicação integrada de marketing para a academia de formação ATEC. [Thesis]. Technical University of Lisbon; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10807

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

6. LEE, I-HSIU. The Impact of Marketing Strategies on Building Brand Equity-A Case of Nike.

Degree: Master, Business Management, 2014, NSYSU

 Abstract With the changing times . The " brand " is increasingly important issue to many enterprises. To establish a good "brand" can strengthen corporate… (more)

Subjects/Keywords: Brand Equity; Nike; Marketing Strategy; Product Strategy; Integrated Marketing Communications Strategy

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APA (6th Edition):

LEE, I. (2014). The Impact of Marketing Strategies on Building Brand Equity-A Case of Nike. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0610114-201052

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

LEE, I-HSIU. “The Impact of Marketing Strategies on Building Brand Equity-A Case of Nike.” 2014. Thesis, NSYSU. Accessed December 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0610114-201052.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

LEE, I-HSIU. “The Impact of Marketing Strategies on Building Brand Equity-A Case of Nike.” 2014. Web. 05 Dec 2020.

Vancouver:

LEE I. The Impact of Marketing Strategies on Building Brand Equity-A Case of Nike. [Internet] [Thesis]. NSYSU; 2014. [cited 2020 Dec 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0610114-201052.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

LEE I. The Impact of Marketing Strategies on Building Brand Equity-A Case of Nike. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0610114-201052

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

7. Trindade, Maria João da Conceição Alves. Comunicação integrada de marketing: plano de comunicação para a empresa Evicar.

Degree: 2011, Technical University of Lisbon

Mestrado em Marketing

O objectivo deste projecto é desenvolver um Plano de Comunicação Integrada de Marketing para o Grupo Evicar, especificamente para o seu projecto… (more)

Subjects/Keywords: Comunicação; Marketing; Comunicação Integrada de Marketing; Evicar; Camiões; Communication; Integrated Marketing Communications; Trucks

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Trindade, M. J. d. C. A. (2011). Comunicação integrada de marketing: plano de comunicação para a empresa Evicar. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4339

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Trindade, Maria João da Conceição Alves. “Comunicação integrada de marketing: plano de comunicação para a empresa Evicar.” 2011. Thesis, Technical University of Lisbon. Accessed December 05, 2020. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4339.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Trindade, Maria João da Conceição Alves. “Comunicação integrada de marketing: plano de comunicação para a empresa Evicar.” 2011. Web. 05 Dec 2020.

Vancouver:

Trindade MJdCA. Comunicação integrada de marketing: plano de comunicação para a empresa Evicar. [Internet] [Thesis]. Technical University of Lisbon; 2011. [cited 2020 Dec 05]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4339.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Trindade MJdCA. Comunicação integrada de marketing: plano de comunicação para a empresa Evicar. [Thesis]. Technical University of Lisbon; 2011. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4339

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of South Africa

8. Nel, Jessica Jane. Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century .

Degree: 2017, University of South Africa

 Musicians are cultural entrepreneurs, operating as human brands in the South African music industry. The ability to manage their brand effectively may give them an… (more)

Subjects/Keywords: Marketing; Marketing Communication Mix; Integrated Marketing Communications; Brands; Branding; Human Brand; Entrepreneur; South African Music Industry; Music marketing; Musician marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Nel, J. J. (2017). Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century . (Masters Thesis). University of South Africa. Retrieved from http://hdl.handle.net/10500/24471

Chicago Manual of Style (16th Edition):

Nel, Jessica Jane. “Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century .” 2017. Masters Thesis, University of South Africa. Accessed December 05, 2020. http://hdl.handle.net/10500/24471.

MLA Handbook (7th Edition):

Nel, Jessica Jane. “Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century .” 2017. Web. 05 Dec 2020.

Vancouver:

Nel JJ. Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century . [Internet] [Masters thesis]. University of South Africa; 2017. [cited 2020 Dec 05]. Available from: http://hdl.handle.net/10500/24471.

Council of Science Editors:

Nel JJ. Marketing in the music industry : integrated marketing communications for South African Musicians in the 21st century . [Masters Thesis]. University of South Africa; 2017. Available from: http://hdl.handle.net/10500/24471


University of Oulu

9. Leppäniemi, M. (Matti). Mobile marketing communications in consumer markets.

Degree: 2008, University of Oulu

 Abstract This dissertation aims to examine the theoretical and empirical foundations of the mobile marketing phenomenon. While numerous studies have yielded important insights into this… (more)

Subjects/Keywords: Integrated Marketing Communications; action research; mobile advertising; mobile commerce; mobile marketing; mobile marketing communications; structural equation modeling

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Leppäniemi, M. (. (2008). Mobile marketing communications in consumer markets. (Doctoral Dissertation). University of Oulu. Retrieved from http://urn.fi/urn:isbn:9789514288159

Chicago Manual of Style (16th Edition):

Leppäniemi, M (Matti). “Mobile marketing communications in consumer markets.” 2008. Doctoral Dissertation, University of Oulu. Accessed December 05, 2020. http://urn.fi/urn:isbn:9789514288159.

MLA Handbook (7th Edition):

Leppäniemi, M (Matti). “Mobile marketing communications in consumer markets.” 2008. Web. 05 Dec 2020.

Vancouver:

Leppäniemi M(. Mobile marketing communications in consumer markets. [Internet] [Doctoral dissertation]. University of Oulu; 2008. [cited 2020 Dec 05]. Available from: http://urn.fi/urn:isbn:9789514288159.

Council of Science Editors:

Leppäniemi M(. Mobile marketing communications in consumer markets. [Doctoral Dissertation]. University of Oulu; 2008. Available from: http://urn.fi/urn:isbn:9789514288159


University of Pretoria

10. [No author]. The effective integration of multiple communication techniques, including social media .

Degree: 2013, University of Pretoria

 The effective integration of multiple communication techniques is becoming increasingly complex, with the ongoing development of new media. The development of Web 2.0 and the… (more)

Subjects/Keywords: UCTD; Integrated marketing communications; Integration; Effectiveness; Decision making; Social media

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2013). The effective integration of multiple communication techniques, including social media . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-02242013-135245/

Chicago Manual of Style (16th Edition):

author], [No. “The effective integration of multiple communication techniques, including social media .” 2013. Masters Thesis, University of Pretoria. Accessed December 05, 2020. http://upetd.up.ac.za/thesis/available/etd-02242013-135245/.

MLA Handbook (7th Edition):

author], [No. “The effective integration of multiple communication techniques, including social media .” 2013. Web. 05 Dec 2020.

Vancouver:

author] [. The effective integration of multiple communication techniques, including social media . [Internet] [Masters thesis]. University of Pretoria; 2013. [cited 2020 Dec 05]. Available from: http://upetd.up.ac.za/thesis/available/etd-02242013-135245/.

Council of Science Editors:

author] [. The effective integration of multiple communication techniques, including social media . [Masters Thesis]. University of Pretoria; 2013. Available from: http://upetd.up.ac.za/thesis/available/etd-02242013-135245/


University of Pretoria

11. Stow, Heath Jon. The effective integration of multiple communication techniques, including social media.

Degree: Gordon Institute of Business Science (GIBS), 2012, University of Pretoria

 The effective integration of multiple communication techniques is becoming increasingly complex, with the ongoing development of new media. The development of Web 2.0 and the… (more)

Subjects/Keywords: UCTD; Integrated marketing communications; Integration; Effectiveness; Decision making; Social media

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Stow, H. J. (2012). The effective integration of multiple communication techniques, including social media. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/22837

Chicago Manual of Style (16th Edition):

Stow, Heath Jon. “The effective integration of multiple communication techniques, including social media.” 2012. Masters Thesis, University of Pretoria. Accessed December 05, 2020. http://hdl.handle.net/2263/22837.

MLA Handbook (7th Edition):

Stow, Heath Jon. “The effective integration of multiple communication techniques, including social media.” 2012. Web. 05 Dec 2020.

Vancouver:

Stow HJ. The effective integration of multiple communication techniques, including social media. [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2020 Dec 05]. Available from: http://hdl.handle.net/2263/22837.

Council of Science Editors:

Stow HJ. The effective integration of multiple communication techniques, including social media. [Masters Thesis]. University of Pretoria; 2012. Available from: http://hdl.handle.net/2263/22837


University of KwaZulu-Natal

12. Jamwa, Cecil Oloo. The influence of marketing communications on the youth's adoption of m-payments in KwaZulu-Natal.

Degree: 2018, University of KwaZulu-Natal

 There has been poor subscription and usage of m-payments in the recent past in South Africa (RSA), especially with the failure of Vodacom M-Pesa and… (more)

Subjects/Keywords: Integrated marketing communications.; Mobile payments.; Structural equation modelling.; Youth market.; Technology.

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APA (6th Edition):

Jamwa, C. O. (2018). The influence of marketing communications on the youth's adoption of m-payments in KwaZulu-Natal. (Thesis). University of KwaZulu-Natal. Retrieved from https://researchspace.ukzn.ac.za/handle/10413/18373

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Jamwa, Cecil Oloo. “The influence of marketing communications on the youth's adoption of m-payments in KwaZulu-Natal.” 2018. Thesis, University of KwaZulu-Natal. Accessed December 05, 2020. https://researchspace.ukzn.ac.za/handle/10413/18373.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Jamwa, Cecil Oloo. “The influence of marketing communications on the youth's adoption of m-payments in KwaZulu-Natal.” 2018. Web. 05 Dec 2020.

Vancouver:

Jamwa CO. The influence of marketing communications on the youth's adoption of m-payments in KwaZulu-Natal. [Internet] [Thesis]. University of KwaZulu-Natal; 2018. [cited 2020 Dec 05]. Available from: https://researchspace.ukzn.ac.za/handle/10413/18373.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Jamwa CO. The influence of marketing communications on the youth's adoption of m-payments in KwaZulu-Natal. [Thesis]. University of KwaZulu-Natal; 2018. Available from: https://researchspace.ukzn.ac.za/handle/10413/18373

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Luleå University of Technology

13. Öhman, Fredrik. Integrated Marketing Communications : Management of Messages to External Stakeholders.

Degree: 2013, Luleå University of Technology

In today's fragmented media landscape it has become increasingly important for companies to differentiate their message from all the other competitors’ messages. Another challenge… (more)

Subjects/Keywords: Social Behaviour Law; Samhälls-; beteendevetenskap; juridik; Integrated Marketing Communications

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Öhman, F. (2013). Integrated Marketing Communications : Management of Messages to External Stakeholders. (Thesis). Luleå University of Technology. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-50375

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Öhman, Fredrik. “Integrated Marketing Communications : Management of Messages to External Stakeholders.” 2013. Thesis, Luleå University of Technology. Accessed December 05, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-50375.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Öhman, Fredrik. “Integrated Marketing Communications : Management of Messages to External Stakeholders.” 2013. Web. 05 Dec 2020.

Vancouver:

Öhman F. Integrated Marketing Communications : Management of Messages to External Stakeholders. [Internet] [Thesis]. Luleå University of Technology; 2013. [cited 2020 Dec 05]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-50375.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Öhman F. Integrated Marketing Communications : Management of Messages to External Stakeholders. [Thesis]. Luleå University of Technology; 2013. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-50375

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

14. Gonçalves, Vitor Domingos de Lima. Plano de comunicação integrada de marketing para a Agência de Social Media : Rally.

Degree: 2014, Technical University of Lisbon

Mestrado em Marketing

O desenvolvimento de um plano de comunicação integrada de marketing permite a consolidação estratégica do modo como as organizações se expressam no… (more)

Subjects/Keywords: comunicação integrada de marketing; plano de comunicação integrada de marketing; business-to-business; social media; redes sociais; integrated marketing communications; integrated marketing communications plan; social networks

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Gonçalves, V. D. d. L. (2014). Plano de comunicação integrada de marketing para a Agência de Social Media : Rally. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/7989

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gonçalves, Vitor Domingos de Lima. “Plano de comunicação integrada de marketing para a Agência de Social Media : Rally.” 2014. Thesis, Technical University of Lisbon. Accessed December 05, 2020. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/7989.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gonçalves, Vitor Domingos de Lima. “Plano de comunicação integrada de marketing para a Agência de Social Media : Rally.” 2014. Web. 05 Dec 2020.

Vancouver:

Gonçalves VDdL. Plano de comunicação integrada de marketing para a Agência de Social Media : Rally. [Internet] [Thesis]. Technical University of Lisbon; 2014. [cited 2020 Dec 05]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/7989.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gonçalves VDdL. Plano de comunicação integrada de marketing para a Agência de Social Media : Rally. [Thesis]. Technical University of Lisbon; 2014. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/7989

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

15. Garcia, Catarina Santos Silva. Plano de comunicação integrada de marketing para a empresa Lush Fresh Handmade Cosmetics.

Degree: 2013, Technical University of Lisbon

Mestrado em Marketing

A comunicação integrada de marketing (CIM) "ajuda as empresas a encontrarem novas formas de contacto com os consumidores com uma mensagem coerente… (more)

Subjects/Keywords: Comunicação Integrada de Marketing; Plano de comunicação integrada de marketing; Cosméticos naturais e orgânicos; Integrated Marketing Communications; Plan integrated marketing communications; Natural and organic cosmetics

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Garcia, C. S. S. (2013). Plano de comunicação integrada de marketing para a empresa Lush Fresh Handmade Cosmetics. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11250

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Garcia, Catarina Santos Silva. “Plano de comunicação integrada de marketing para a empresa Lush Fresh Handmade Cosmetics.” 2013. Thesis, Technical University of Lisbon. Accessed December 05, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11250.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Garcia, Catarina Santos Silva. “Plano de comunicação integrada de marketing para a empresa Lush Fresh Handmade Cosmetics.” 2013. Web. 05 Dec 2020.

Vancouver:

Garcia CSS. Plano de comunicação integrada de marketing para a empresa Lush Fresh Handmade Cosmetics. [Internet] [Thesis]. Technical University of Lisbon; 2013. [cited 2020 Dec 05]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11250.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Garcia CSS. Plano de comunicação integrada de marketing para a empresa Lush Fresh Handmade Cosmetics. [Thesis]. Technical University of Lisbon; 2013. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/11250

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

16. Parker, Don James. A study of the macro to micro process of persuasion for advertising in context towards a meso dominant logic model of consumer behaviour.

Degree: PhD, 2014, University of South Wales

 This thesis gains an insight into advertising and integrated marketing communications with an exploration of the relationships between advertisers and consumers at the meso level… (more)

Subjects/Keywords: 658.3; Advertising; Communication in marketing; Consumer behaviour; Integrated marketing communications; Manufacturing consent; Motivational behaviour

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Parker, D. J. (2014). A study of the macro to micro process of persuasion for advertising in context towards a meso dominant logic model of consumer behaviour. (Doctoral Dissertation). University of South Wales. Retrieved from https://pure.southwales.ac.uk/en/studentthesis/a-study-of-the-macro-to-micro-process-of-persuasion-for-advertising-in-context-towards-a-meso-dominant-logic-model-of-consumer-behaviour(8a76c8ce-2301-4134-9d8b-489af0136500).html ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.701963

Chicago Manual of Style (16th Edition):

Parker, Don James. “A study of the macro to micro process of persuasion for advertising in context towards a meso dominant logic model of consumer behaviour.” 2014. Doctoral Dissertation, University of South Wales. Accessed December 05, 2020. https://pure.southwales.ac.uk/en/studentthesis/a-study-of-the-macro-to-micro-process-of-persuasion-for-advertising-in-context-towards-a-meso-dominant-logic-model-of-consumer-behaviour(8a76c8ce-2301-4134-9d8b-489af0136500).html ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.701963.

MLA Handbook (7th Edition):

Parker, Don James. “A study of the macro to micro process of persuasion for advertising in context towards a meso dominant logic model of consumer behaviour.” 2014. Web. 05 Dec 2020.

Vancouver:

Parker DJ. A study of the macro to micro process of persuasion for advertising in context towards a meso dominant logic model of consumer behaviour. [Internet] [Doctoral dissertation]. University of South Wales; 2014. [cited 2020 Dec 05]. Available from: https://pure.southwales.ac.uk/en/studentthesis/a-study-of-the-macro-to-micro-process-of-persuasion-for-advertising-in-context-towards-a-meso-dominant-logic-model-of-consumer-behaviour(8a76c8ce-2301-4134-9d8b-489af0136500).html ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.701963.

Council of Science Editors:

Parker DJ. A study of the macro to micro process of persuasion for advertising in context towards a meso dominant logic model of consumer behaviour. [Doctoral Dissertation]. University of South Wales; 2014. Available from: https://pure.southwales.ac.uk/en/studentthesis/a-study-of-the-macro-to-micro-process-of-persuasion-for-advertising-in-context-towards-a-meso-dominant-logic-model-of-consumer-behaviour(8a76c8ce-2301-4134-9d8b-489af0136500).html ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.701963


University of Southern California

17. Xu, Ran. Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles.

Degree: MA, Strategic Public Relations, 2015, University of Southern California

 The intensifying discipline cross‐over or the digital ""land grab"" means that PR agencies’ competitors are not limited to their fellow PR firms anymore; increasingly, they… (more)

Subjects/Keywords: public relations; agency; marketing; digital; advertising; integrated marketing communications; social media; convergence; earned media

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Xu, R. (2015). Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548112/rec/886

Chicago Manual of Style (16th Edition):

Xu, Ran. “Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles.” 2015. Masters Thesis, University of Southern California. Accessed December 05, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548112/rec/886.

MLA Handbook (7th Edition):

Xu, Ran. “Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles.” 2015. Web. 05 Dec 2020.

Vancouver:

Xu R. Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles. [Internet] [Masters thesis]. University of Southern California; 2015. [cited 2020 Dec 05]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548112/rec/886.

Council of Science Editors:

Xu R. Are public relations firms ready to lead in the new communication normal? the changing agency landscape and PR’s shifting roles. [Masters Thesis]. University of Southern California; 2015. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/548112/rec/886


Univerzitet u Beogradu

18. Starčević, Mirjana. Strateško planiranje marketinga u ustanovama kulture.

Degree: Fakultet organizacionih nauka, 2016, Univerzitet u Beogradu

Društvene nauke / Marketing

Kulturne ustanove koje žele da zadrže umetnicki kvalitet i koje se bave tkz. nekomercijalnim sadržajima suocavaju se danas sa brojim izazovima… (more)

Subjects/Keywords: strategic planning of marketing; strategic planning of marketing in culture; integrated marketing communications; marketing mix; public relations; traditional and new media

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Starčević, M. (2016). Strateško planiranje marketinga u ustanovama kulture. (Thesis). Univerzitet u Beogradu. Retrieved from https://fedorabg.bg.ac.rs/fedora/get/o:11918/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Starčević, Mirjana. “Strateško planiranje marketinga u ustanovama kulture.” 2016. Thesis, Univerzitet u Beogradu. Accessed December 05, 2020. https://fedorabg.bg.ac.rs/fedora/get/o:11918/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Starčević, Mirjana. “Strateško planiranje marketinga u ustanovama kulture.” 2016. Web. 05 Dec 2020.

Vancouver:

Starčević M. Strateško planiranje marketinga u ustanovama kulture. [Internet] [Thesis]. Univerzitet u Beogradu; 2016. [cited 2020 Dec 05]. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:11918/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Starčević M. Strateško planiranje marketinga u ustanovama kulture. [Thesis]. Univerzitet u Beogradu; 2016. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:11918/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

19. Marques, Emanuela Baltazar. Building successful brands through marketing communications : development of a framework Parfois case study.

Degree: 2017, RCAAP

 Nowadays, brand building strategies are crucial. The increase in competition offering similar products, lead to an urge for brands to differentiate themselves and to communicate… (more)

Subjects/Keywords: Successful brands; Brand building; Marketing communications; Integrated Marketing Communications; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Marques, E. B. (2017). Building successful brands through marketing communications : development of a framework Parfois case study. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/23608

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Marques, Emanuela Baltazar. “Building successful brands through marketing communications : development of a framework Parfois case study.” 2017. Thesis, RCAAP. Accessed December 05, 2020. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/23608.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Marques, Emanuela Baltazar. “Building successful brands through marketing communications : development of a framework Parfois case study.” 2017. Web. 05 Dec 2020.

Vancouver:

Marques EB. Building successful brands through marketing communications : development of a framework Parfois case study. [Internet] [Thesis]. RCAAP; 2017. [cited 2020 Dec 05]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/23608.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Marques EB. Building successful brands through marketing communications : development of a framework Parfois case study. [Thesis]. RCAAP; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/23608

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

20. Igor Gomes da Silva. Planejamento de comunicação integrada de marketing com ênfase em resultados : o caso da empresa americana Everyscape.com.

Degree: 2012, Universidade Católica de Brasilia

O objetivo deste trabalho foi realizar uma aplicação prática das teorias, estratégias e conhecimentos de comunicação e marketing apreendidos no decorrer do curso de mestrado… (more)

Subjects/Keywords: comunicação; marketing; comunicação; mercado; consultoria; COMUNICACAO; organizational communication; integrated marketing communications (imc); interactive marketing; online advertisement; COMUNICACAO

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Silva, I. G. d. (2012). Planejamento de comunicação integrada de marketing com ênfase em resultados : o caso da empresa americana Everyscape.com. (Masters Thesis). Universidade Católica de Brasilia. Retrieved from http://www.bdtd.ucb.br/tede/tde_busca/arquivo.php?codArquivo=1562

Chicago Manual of Style (16th Edition):

Silva, Igor Gomes da. “Planejamento de comunicação integrada de marketing com ênfase em resultados : o caso da empresa americana Everyscape.com.” 2012. Masters Thesis, Universidade Católica de Brasilia. Accessed December 05, 2020. http://www.bdtd.ucb.br/tede/tde_busca/arquivo.php?codArquivo=1562.

MLA Handbook (7th Edition):

Silva, Igor Gomes da. “Planejamento de comunicação integrada de marketing com ênfase em resultados : o caso da empresa americana Everyscape.com.” 2012. Web. 05 Dec 2020.

Vancouver:

Silva IGd. Planejamento de comunicação integrada de marketing com ênfase em resultados : o caso da empresa americana Everyscape.com. [Internet] [Masters thesis]. Universidade Católica de Brasilia; 2012. [cited 2020 Dec 05]. Available from: http://www.bdtd.ucb.br/tede/tde_busca/arquivo.php?codArquivo=1562.

Council of Science Editors:

Silva IGd. Planejamento de comunicação integrada de marketing com ênfase em resultados : o caso da empresa americana Everyscape.com. [Masters Thesis]. Universidade Católica de Brasilia; 2012. Available from: http://www.bdtd.ucb.br/tede/tde_busca/arquivo.php?codArquivo=1562


Vytautas Magnus University

21. Rančytė, Toma. UAB "Erelita" komunikacijos su vartotojais tobulinimas.

Degree: Master, Marketing and Administration, 2011, Vytautas Magnus University

Šio magistro baigiamojo darbo tikslas – apžvelgus bendrą situaciją Lietuvos baldų gamintojų sektoriuje, atlikus išsamią įmonės UAB „Erelita“, jos gaminamų produktų bei veiklos Lietuvos rinkoje… (more)

Subjects/Keywords: Integruota marketingo komunikacija; Marketingas; Marketingo kompleksas; Socialiniai tinklai; Integrated marketing communications; Marketing; Marketing complex; Social networks

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rančytė, Toma. (2011). UAB "Erelita" komunikacijos su vartotojais tobulinimas. (Masters Thesis). Vytautas Magnus University. Retrieved from http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110614_171839-96038 ;

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Chicago Manual of Style (16th Edition):

Rančytė, Toma. “UAB "Erelita" komunikacijos su vartotojais tobulinimas.” 2011. Masters Thesis, Vytautas Magnus University. Accessed December 05, 2020. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110614_171839-96038 ;.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

MLA Handbook (7th Edition):

Rančytė, Toma. “UAB "Erelita" komunikacijos su vartotojais tobulinimas.” 2011. Web. 05 Dec 2020.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Vancouver:

Rančytė, Toma. UAB "Erelita" komunikacijos su vartotojais tobulinimas. [Internet] [Masters thesis]. Vytautas Magnus University; 2011. [cited 2020 Dec 05]. Available from: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110614_171839-96038 ;.

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

Council of Science Editors:

Rančytė, Toma. UAB "Erelita" komunikacijos su vartotojais tobulinimas. [Masters Thesis]. Vytautas Magnus University; 2011. Available from: http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110614_171839-96038 ;

Note: this citation may be lacking information needed for this citation format:
Author name may be incomplete

22. Lourenço, Patrícia Vale. Comunicação integrada e redes sociais: uma questão de influência.

Degree: 2011, RCAAP

É intuito deste estudo perceber qual o papel das redes sociais no contexto da Comunicação Integrada (CI): intuir se permitem uma maior aproximação e empatia… (more)

Subjects/Keywords: Comunicação integrada; Marca; Redes sociais; Públicos; Marketing; Integração; Sinergias; Integrated marketing communications; Brand; Social networks; Audiences; Marketing; Integration; Synergies

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lourenço, P. V. (2011). Comunicação integrada e redes sociais: uma questão de influência. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/4554

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lourenço, Patrícia Vale. “Comunicação integrada e redes sociais: uma questão de influência.” 2011. Thesis, RCAAP. Accessed December 05, 2020. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/4554.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lourenço, Patrícia Vale. “Comunicação integrada e redes sociais: uma questão de influência.” 2011. Web. 05 Dec 2020.

Vancouver:

Lourenço PV. Comunicação integrada e redes sociais: uma questão de influência. [Internet] [Thesis]. RCAAP; 2011. [cited 2020 Dec 05]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/4554.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lourenço PV. Comunicação integrada e redes sociais: uma questão de influência. [Thesis]. RCAAP; 2011. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/4554

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

23. Faca, Mafalda Rodrigues Batalha da Silva. Planeamento em comunicação integrada de marketing : elaboração de plano de comunicação integrada de marketing para a marca Portugal dos Meus Amores.

Degree: 2015, Technical University of Lisbon

Mestrado em Marketing

O objetivo deste projeto foi a elaboração de um Plano de Comunicação Integrada de Marketing (daqui em diante designado por CIM) para… (more)

Subjects/Keywords: comunicação integrada de marketing; plano de comunicação integrada de marketing; marca cultural portuguesa; integrated marketing communications; integrated marketing communication plans; Portuguese cultural brand

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APA (6th Edition):

Faca, M. R. B. d. S. (2015). Planeamento em comunicação integrada de marketing : elaboração de plano de comunicação integrada de marketing para a marca Portugal dos Meus Amores. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10805

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Faca, Mafalda Rodrigues Batalha da Silva. “Planeamento em comunicação integrada de marketing : elaboração de plano de comunicação integrada de marketing para a marca Portugal dos Meus Amores.” 2015. Thesis, Technical University of Lisbon. Accessed December 05, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10805.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Faca, Mafalda Rodrigues Batalha da Silva. “Planeamento em comunicação integrada de marketing : elaboração de plano de comunicação integrada de marketing para a marca Portugal dos Meus Amores.” 2015. Web. 05 Dec 2020.

Vancouver:

Faca MRBdS. Planeamento em comunicação integrada de marketing : elaboração de plano de comunicação integrada de marketing para a marca Portugal dos Meus Amores. [Internet] [Thesis]. Technical University of Lisbon; 2015. [cited 2020 Dec 05]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10805.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Faca MRBdS. Planeamento em comunicação integrada de marketing : elaboração de plano de comunicação integrada de marketing para a marca Portugal dos Meus Amores. [Thesis]. Technical University of Lisbon; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10805

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

24. Shahzad, Umer. Brand Awareness among Customers : A case study of ICA-Kvantum.

Degree: Business Administration and Management, 2011, Dalarna University

  This research paper has been prepared by Bachelor students from Dalarna University in Borlänge. The project is centered on a case study of ICA… (more)

Subjects/Keywords: Brang awareness; brand management; marketing; customer awareness; brand; advertising; promotions; business strategy; marketing strategy; marketing communications; customer relationship; integrated marketing communications; IMC

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Shahzad, U. (2011). Brand Awareness among Customers : A case study of ICA-Kvantum. (Thesis). Dalarna University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:du-5993

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Shahzad, Umer. “Brand Awareness among Customers : A case study of ICA-Kvantum.” 2011. Thesis, Dalarna University. Accessed December 05, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:du-5993.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Shahzad, Umer. “Brand Awareness among Customers : A case study of ICA-Kvantum.” 2011. Web. 05 Dec 2020.

Vancouver:

Shahzad U. Brand Awareness among Customers : A case study of ICA-Kvantum. [Internet] [Thesis]. Dalarna University; 2011. [cited 2020 Dec 05]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:du-5993.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Shahzad U. Brand Awareness among Customers : A case study of ICA-Kvantum. [Thesis]. Dalarna University; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:du-5993

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

25. Lin, Lu-chen. The Establishment and Extension of the Value Chain of Media Industry: A Case Study of GO! DuLaLa.

Degree: Master, Business Management, 2013, NSYSU

 April 16, 2010, Go! DuLaLa, which is revised by the same name of bestseller, was running in the whole screen lines nationally, moreover, the movie… (more)

Subjects/Keywords: Media Industry Chain; Rsources Leverage; Integrated Marketing Communications; Brand Extension; Moremedia; Cross Media

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lin, L. (2013). The Establishment and Extension of the Value Chain of Media Industry: A Case Study of GO! DuLaLa. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0520113-173825

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lin, Lu-chen. “The Establishment and Extension of the Value Chain of Media Industry: A Case Study of GO! DuLaLa.” 2013. Thesis, NSYSU. Accessed December 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0520113-173825.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lin, Lu-chen. “The Establishment and Extension of the Value Chain of Media Industry: A Case Study of GO! DuLaLa.” 2013. Web. 05 Dec 2020.

Vancouver:

Lin L. The Establishment and Extension of the Value Chain of Media Industry: A Case Study of GO! DuLaLa. [Internet] [Thesis]. NSYSU; 2013. [cited 2020 Dec 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0520113-173825.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lin L. The Establishment and Extension of the Value Chain of Media Industry: A Case Study of GO! DuLaLa. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0520113-173825

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

26. Szulcsewski, Charles John. A gestão da venda no processo de comunicação integrada de marketing e sua implicação no posicionamento da empresa no canal de distribuição.

Degree: PhD, Administração, 2010, University of São Paulo

A melhoria contínua do posicionamento competitivo é, atualmente, um dos grandes desafios das empresas inseridas no dinâmico mercado global. Nesse cenário, considera-se que a interação… (more)

Subjects/Keywords: Administração estratégica; Comunicação integrada; Estrategic administration; Integrated marketing communications; Sales; Valor (Administração); Value; Vendas

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Szulcsewski, C. J. (2010). A gestão da venda no processo de comunicação integrada de marketing e sua implicação no posicionamento da empresa no canal de distribuição. (Doctoral Dissertation). University of São Paulo. Retrieved from http://www.teses.usp.br/teses/disponiveis/12/12139/tde-29032011-194623/ ;

Chicago Manual of Style (16th Edition):

Szulcsewski, Charles John. “A gestão da venda no processo de comunicação integrada de marketing e sua implicação no posicionamento da empresa no canal de distribuição.” 2010. Doctoral Dissertation, University of São Paulo. Accessed December 05, 2020. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-29032011-194623/ ;.

MLA Handbook (7th Edition):

Szulcsewski, Charles John. “A gestão da venda no processo de comunicação integrada de marketing e sua implicação no posicionamento da empresa no canal de distribuição.” 2010. Web. 05 Dec 2020.

Vancouver:

Szulcsewski CJ. A gestão da venda no processo de comunicação integrada de marketing e sua implicação no posicionamento da empresa no canal de distribuição. [Internet] [Doctoral dissertation]. University of São Paulo; 2010. [cited 2020 Dec 05]. Available from: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-29032011-194623/ ;.

Council of Science Editors:

Szulcsewski CJ. A gestão da venda no processo de comunicação integrada de marketing e sua implicação no posicionamento da empresa no canal de distribuição. [Doctoral Dissertation]. University of São Paulo; 2010. Available from: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-29032011-194623/ ;


Technical University of Lisbon

27. Severiano, Filipa de Sousa. A importância da comunicação integrada de marketing nas organizações sem fins lucrativos : elaboração de um plano de comunicação integrada de marketing.

Degree: 2011, Technical University of Lisbon

Mestrado em Marketing

Este projecto pretende reflectir sobre a importância e as vantagens que o planeamento da comunicação pode trazer para as organizações sem fins… (more)

Subjects/Keywords: Comunicação Integrada de Marketing; Organizações Sem Fins Lucrativos; Reputação Corporativa; Integrated Marketing Communications; Nonprofit Organizations; Corporate Reputation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Severiano, F. d. S. (2011). A importância da comunicação integrada de marketing nas organizações sem fins lucrativos : elaboração de um plano de comunicação integrada de marketing. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10293

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Severiano, Filipa de Sousa. “A importância da comunicação integrada de marketing nas organizações sem fins lucrativos : elaboração de um plano de comunicação integrada de marketing.” 2011. Thesis, Technical University of Lisbon. Accessed December 05, 2020. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10293.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Severiano, Filipa de Sousa. “A importância da comunicação integrada de marketing nas organizações sem fins lucrativos : elaboração de um plano de comunicação integrada de marketing.” 2011. Web. 05 Dec 2020.

Vancouver:

Severiano FdS. A importância da comunicação integrada de marketing nas organizações sem fins lucrativos : elaboração de um plano de comunicação integrada de marketing. [Internet] [Thesis]. Technical University of Lisbon; 2011. [cited 2020 Dec 05]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10293.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Severiano FdS. A importância da comunicação integrada de marketing nas organizações sem fins lucrativos : elaboração de um plano de comunicação integrada de marketing. [Thesis]. Technical University of Lisbon; 2011. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/10293

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Alabama

28. Esfeller, John Harry. Communications management in athletics and the excellence theory: a case study of the University of South Alabama football program.

Degree: 2011, University of Alabama

 Increasingly, universities across the country are adding college football to their athletics programs. The communications activities surrounding a football launch had never been examined relative… (more)

Subjects/Keywords: Electronic Thesis or Dissertation;  – thesis; Communication; Sports management; Marketing; athletics; branding; communications; integrated marketing; public relations; sport management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Esfeller, J. H. (2011). Communications management in athletics and the excellence theory: a case study of the University of South Alabama football program. (Thesis). University of Alabama. Retrieved from http://purl.lib.ua.edu/43411

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Esfeller, John Harry. “Communications management in athletics and the excellence theory: a case study of the University of South Alabama football program.” 2011. Thesis, University of Alabama. Accessed December 05, 2020. http://purl.lib.ua.edu/43411.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Esfeller, John Harry. “Communications management in athletics and the excellence theory: a case study of the University of South Alabama football program.” 2011. Web. 05 Dec 2020.

Vancouver:

Esfeller JH. Communications management in athletics and the excellence theory: a case study of the University of South Alabama football program. [Internet] [Thesis]. University of Alabama; 2011. [cited 2020 Dec 05]. Available from: http://purl.lib.ua.edu/43411.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Esfeller JH. Communications management in athletics and the excellence theory: a case study of the University of South Alabama football program. [Thesis]. University of Alabama; 2011. Available from: http://purl.lib.ua.edu/43411

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of South Africa

29. Barnard, Sune Mari. The identification of criteria for the optimal use of Facebook pages for marketing purposes in South Africa : an exploratory study .

Degree: 2015, University of South Africa

 The development of non-traditional communication channels in recent years has progressively created a world more digital, networked and interlaced by a myriad of communication tools… (more)

Subjects/Keywords: Facebook; Pages; Social media; Integrated marketing communications; Marketing activities; Communication channels; Card-sorting exercise; Cluster analysis

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Barnard, S. M. (2015). The identification of criteria for the optimal use of Facebook pages for marketing purposes in South Africa : an exploratory study . (Masters Thesis). University of South Africa. Retrieved from http://hdl.handle.net/10500/19907

Chicago Manual of Style (16th Edition):

Barnard, Sune Mari. “The identification of criteria for the optimal use of Facebook pages for marketing purposes in South Africa : an exploratory study .” 2015. Masters Thesis, University of South Africa. Accessed December 05, 2020. http://hdl.handle.net/10500/19907.

MLA Handbook (7th Edition):

Barnard, Sune Mari. “The identification of criteria for the optimal use of Facebook pages for marketing purposes in South Africa : an exploratory study .” 2015. Web. 05 Dec 2020.

Vancouver:

Barnard SM. The identification of criteria for the optimal use of Facebook pages for marketing purposes in South Africa : an exploratory study . [Internet] [Masters thesis]. University of South Africa; 2015. [cited 2020 Dec 05]. Available from: http://hdl.handle.net/10500/19907.

Council of Science Editors:

Barnard SM. The identification of criteria for the optimal use of Facebook pages for marketing purposes in South Africa : an exploratory study . [Masters Thesis]. University of South Africa; 2015. Available from: http://hdl.handle.net/10500/19907


Texas Tech University

30. Wang, Yu-Ju. Effects of integrated marketing communications (IMC) on visitors' heritage destination selection.

Degree: Hospitality and Tourism Management, 2007, Texas Tech University

 This study explored the theory that visitors¡¦ use many communication sources to make traveling and attraction arrangements of heritage destinations. Two specific objectives include (1)… (more)

Subjects/Keywords: Destination selection; Integrated marketing communications (IMC); Heritage tourism; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wang, Y. (2007). Effects of integrated marketing communications (IMC) on visitors' heritage destination selection. (Thesis). Texas Tech University. Retrieved from http://hdl.handle.net/2346/19886

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wang, Yu-Ju. “Effects of integrated marketing communications (IMC) on visitors' heritage destination selection.” 2007. Thesis, Texas Tech University. Accessed December 05, 2020. http://hdl.handle.net/2346/19886.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wang, Yu-Ju. “Effects of integrated marketing communications (IMC) on visitors' heritage destination selection.” 2007. Web. 05 Dec 2020.

Vancouver:

Wang Y. Effects of integrated marketing communications (IMC) on visitors' heritage destination selection. [Internet] [Thesis]. Texas Tech University; 2007. [cited 2020 Dec 05]. Available from: http://hdl.handle.net/2346/19886.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wang Y. Effects of integrated marketing communications (IMC) on visitors' heritage destination selection. [Thesis]. Texas Tech University; 2007. Available from: http://hdl.handle.net/2346/19886

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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