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You searched for subject:( Customer brand engagement). Showing records 1 – 30 of 14542 total matches.

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Queensland University of Technology

1. Moody, Christine Jane. Investigating how customer insights inform strategy leading to brand differentiation in the retail sector.

Degree: 2015, Queensland University of Technology

 Using qualitative research with case studies of firms in the Australian retail sector, this thesis explores the link between brand differentiation, customer insights, and strategy… (more)

Subjects/Keywords: Australian retail; Brand differentiation; Brand experience; Brand management; Brand strategy; Brand values; Customer engagement; Customer experience; Customer touch points

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Moody, C. J. (2015). Investigating how customer insights inform strategy leading to brand differentiation in the retail sector. (Thesis). Queensland University of Technology. Retrieved from https://eprints.qut.edu.au/87509/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Moody, Christine Jane. “Investigating how customer insights inform strategy leading to brand differentiation in the retail sector.” 2015. Thesis, Queensland University of Technology. Accessed November 27, 2020. https://eprints.qut.edu.au/87509/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Moody, Christine Jane. “Investigating how customer insights inform strategy leading to brand differentiation in the retail sector.” 2015. Web. 27 Nov 2020.

Vancouver:

Moody CJ. Investigating how customer insights inform strategy leading to brand differentiation in the retail sector. [Internet] [Thesis]. Queensland University of Technology; 2015. [cited 2020 Nov 27]. Available from: https://eprints.qut.edu.au/87509/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Moody CJ. Investigating how customer insights inform strategy leading to brand differentiation in the retail sector. [Thesis]. Queensland University of Technology; 2015. Available from: https://eprints.qut.edu.au/87509/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

2. Kapetanakis, Anna. Lojalitet genom bonusprogram, en framgångsrik strategi? : En studie av servicenäringen.

Degree: Business and Economic Studies, 2014, University of Gävle

  Syfte: Syftet med denna studie är att undersöka vilka värden som på längre sikt har avgörande betydelse för att engagera en kund med avseende… (more)

Subjects/Keywords: customer loyalty; reward programs; customer engagement; repeat purchase; added value; customer behavior; brand; kundlojalitet; lojalitetsprogram; kundens engagemang; återköp; mervärde; kundbeteende; varumärke

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kapetanakis, A. (2014). Lojalitet genom bonusprogram, en framgångsrik strategi? : En studie av servicenäringen. (Thesis). University of Gävle. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-16886

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kapetanakis, Anna. “Lojalitet genom bonusprogram, en framgångsrik strategi? : En studie av servicenäringen.” 2014. Thesis, University of Gävle. Accessed November 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-16886.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kapetanakis, Anna. “Lojalitet genom bonusprogram, en framgångsrik strategi? : En studie av servicenäringen.” 2014. Web. 27 Nov 2020.

Vancouver:

Kapetanakis A. Lojalitet genom bonusprogram, en framgångsrik strategi? : En studie av servicenäringen. [Internet] [Thesis]. University of Gävle; 2014. [cited 2020 Nov 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-16886.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kapetanakis A. Lojalitet genom bonusprogram, en framgångsrik strategi? : En studie av servicenäringen. [Thesis]. University of Gävle; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-16886

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


AUT University

3. Fernandez Tello de Meneses, Juan Pablo. The role of product involvement and sensory brand experience on customer engagement behaviour .

Degree: AUT University

 The Marketing Sciences Institute’s 2006-2008 and 2010-2012 Research Priorities highlight the need for further research addressing the customer engagement behaviours, as it is a key… (more)

Subjects/Keywords: Engagement; Customer engagement; Involvement; Experience; Engagement behaviour; Consumer engagement; Sports marketing; Brand experience; Brand engagement; Customer engagement behaviour

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Fernandez Tello de Meneses, J. P. (n.d.). The role of product involvement and sensory brand experience on customer engagement behaviour . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/7468

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Fernandez Tello de Meneses, Juan Pablo. “The role of product involvement and sensory brand experience on customer engagement behaviour .” Thesis, AUT University. Accessed November 27, 2020. http://hdl.handle.net/10292/7468.

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Fernandez Tello de Meneses, Juan Pablo. “The role of product involvement and sensory brand experience on customer engagement behaviour .” Web. 27 Nov 2020.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

Fernandez Tello de Meneses JP. The role of product involvement and sensory brand experience on customer engagement behaviour . [Internet] [Thesis]. AUT University; [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10292/7468.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

Council of Science Editors:

Fernandez Tello de Meneses JP. The role of product involvement and sensory brand experience on customer engagement behaviour . [Thesis]. AUT University; Available from: http://hdl.handle.net/10292/7468

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

4. Ojala, Aleksi. Private Entrepreneur Personal Branding : Brand Creation and Customer Brand Engagement.

Degree: Society and Engineering, 2020, Mälardalen University

  The aim of this study is to investigate how self-employed entrepreneurs create and manage their brands and how the entrepreneurs engage customers to their… (more)

Subjects/Keywords: Private Branding; Customer Engagement; Brand Engagement; Entrepreneur Branding; Private Entrepreneurs; Economics and Business; Ekonomi och näringsliv

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ojala, A. (2020). Private Entrepreneur Personal Branding : Brand Creation and Customer Brand Engagement. (Thesis). Mälardalen University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48471

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ojala, Aleksi. “Private Entrepreneur Personal Branding : Brand Creation and Customer Brand Engagement.” 2020. Thesis, Mälardalen University. Accessed November 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48471.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ojala, Aleksi. “Private Entrepreneur Personal Branding : Brand Creation and Customer Brand Engagement.” 2020. Web. 27 Nov 2020.

Vancouver:

Ojala A. Private Entrepreneur Personal Branding : Brand Creation and Customer Brand Engagement. [Internet] [Thesis]. Mälardalen University; 2020. [cited 2020 Nov 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48471.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ojala A. Private Entrepreneur Personal Branding : Brand Creation and Customer Brand Engagement. [Thesis]. Mälardalen University; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48471

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Ghana

5. Tuffour, E. The Impact of Consumers’ Perceptions of Brand Positioning on Brand Choice in Ghana’s Bottled Water Industry: The Moderating Role of Customer Brand Sensitivity .

Degree: 2018, University of Ghana

 This study investigates the moderating role of brand sensitivity on the relationship between brand positioning and brand choice. Explanatory in nature and design, the study… (more)

Subjects/Keywords: Brand Positioning; Brand; Bottled Water; Customer Brand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tuffour, E. (2018). The Impact of Consumers’ Perceptions of Brand Positioning on Brand Choice in Ghana’s Bottled Water Industry: The Moderating Role of Customer Brand Sensitivity . (Masters Thesis). University of Ghana. Retrieved from http://ugspace.ug.edu.gh/handle/123456789/30892

Chicago Manual of Style (16th Edition):

Tuffour, E. “The Impact of Consumers’ Perceptions of Brand Positioning on Brand Choice in Ghana’s Bottled Water Industry: The Moderating Role of Customer Brand Sensitivity .” 2018. Masters Thesis, University of Ghana. Accessed November 27, 2020. http://ugspace.ug.edu.gh/handle/123456789/30892.

MLA Handbook (7th Edition):

Tuffour, E. “The Impact of Consumers’ Perceptions of Brand Positioning on Brand Choice in Ghana’s Bottled Water Industry: The Moderating Role of Customer Brand Sensitivity .” 2018. Web. 27 Nov 2020.

Vancouver:

Tuffour E. The Impact of Consumers’ Perceptions of Brand Positioning on Brand Choice in Ghana’s Bottled Water Industry: The Moderating Role of Customer Brand Sensitivity . [Internet] [Masters thesis]. University of Ghana; 2018. [cited 2020 Nov 27]. Available from: http://ugspace.ug.edu.gh/handle/123456789/30892.

Council of Science Editors:

Tuffour E. The Impact of Consumers’ Perceptions of Brand Positioning on Brand Choice in Ghana’s Bottled Water Industry: The Moderating Role of Customer Brand Sensitivity . [Masters Thesis]. University of Ghana; 2018. Available from: http://ugspace.ug.edu.gh/handle/123456789/30892

6. Denham-Smith, John. Content Marketing’s effect on customer engagement.

Degree: Engineering and Business, 2017, University of Borås

The marketing landscape is changing, with the focus shifting from traditional marketing methods towards digital marketing. Enterprises must realize the importance of this new… (more)

Subjects/Keywords: Content marketing; customer engagement; social media; consumer engagement; digital marketing; brand engagement; Innehållsmarknadsföring; content marketing; kundengagemang; sociala medier; digital marknadsföring; varumärkesengagemang.; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Denham-Smith, J. (2017). Content Marketing’s effect on customer engagement. (Thesis). University of Borås. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12685

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Denham-Smith, John. “Content Marketing’s effect on customer engagement.” 2017. Thesis, University of Borås. Accessed November 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12685.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Denham-Smith, John. “Content Marketing’s effect on customer engagement.” 2017. Web. 27 Nov 2020.

Vancouver:

Denham-Smith J. Content Marketing’s effect on customer engagement. [Internet] [Thesis]. University of Borås; 2017. [cited 2020 Nov 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12685.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Denham-Smith J. Content Marketing’s effect on customer engagement. [Thesis]. University of Borås; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12685

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

7. Morgat, Pierre. Communautés virtuelles de marque : vers une définition unifiée et premières contributions à la mesure de la performance : Virtual brand communities : towards a unified definition and first contributions to the measurement of performance.

Degree: Docteur es, Sciences de gestion, 2017, Paris 2

L’avènement des communautés virtuelles de marque (VBC) bouleverse les relations avec les consommateurs et pousse les annonceurs à adopter une véritable Orientation Clients. Or, la… (more)

Subjects/Keywords: Plateforme d'engagement; Communauté de marque; Relation clients; Valeur perçue; Engagement platform; Brand community; Customer relationship; Perceived value

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Morgat, P. (2017). Communautés virtuelles de marque : vers une définition unifiée et premières contributions à la mesure de la performance : Virtual brand communities : towards a unified definition and first contributions to the measurement of performance. (Doctoral Dissertation). Paris 2. Retrieved from http://www.theses.fr/2017PA020028

Chicago Manual of Style (16th Edition):

Morgat, Pierre. “Communautés virtuelles de marque : vers une définition unifiée et premières contributions à la mesure de la performance : Virtual brand communities : towards a unified definition and first contributions to the measurement of performance.” 2017. Doctoral Dissertation, Paris 2. Accessed November 27, 2020. http://www.theses.fr/2017PA020028.

MLA Handbook (7th Edition):

Morgat, Pierre. “Communautés virtuelles de marque : vers une définition unifiée et premières contributions à la mesure de la performance : Virtual brand communities : towards a unified definition and first contributions to the measurement of performance.” 2017. Web. 27 Nov 2020.

Vancouver:

Morgat P. Communautés virtuelles de marque : vers une définition unifiée et premières contributions à la mesure de la performance : Virtual brand communities : towards a unified definition and first contributions to the measurement of performance. [Internet] [Doctoral dissertation]. Paris 2; 2017. [cited 2020 Nov 27]. Available from: http://www.theses.fr/2017PA020028.

Council of Science Editors:

Morgat P. Communautés virtuelles de marque : vers une définition unifiée et premières contributions à la mesure de la performance : Virtual brand communities : towards a unified definition and first contributions to the measurement of performance. [Doctoral Dissertation]. Paris 2; 2017. Available from: http://www.theses.fr/2017PA020028


Linnaeus University

8. Erzmoneit, Hanna; Gustafsson, Jonna. What drives your satisfaction? : A quantitative study of satisfaction and loyalty for sustainable brands in a social media context.

Degree: Marketing, 2017, Linnaeus University

  By creating close and long-term relationships between the company and the customers, marketers can succeed in creating brand loyal customers. It has been argued… (more)

Subjects/Keywords: relationship marketing; customer satisfaction; brand loyalty; social media; sustainable brands; economic benefit; engagement; entertainment; information; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Erzmoneit, Hanna; Gustafsson, J. (2017). What drives your satisfaction? : A quantitative study of satisfaction and loyalty for sustainable brands in a social media context. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65691

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Erzmoneit, Hanna; Gustafsson, Jonna. “What drives your satisfaction? : A quantitative study of satisfaction and loyalty for sustainable brands in a social media context.” 2017. Thesis, Linnaeus University. Accessed November 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65691.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Erzmoneit, Hanna; Gustafsson, Jonna. “What drives your satisfaction? : A quantitative study of satisfaction and loyalty for sustainable brands in a social media context.” 2017. Web. 27 Nov 2020.

Vancouver:

Erzmoneit, Hanna; Gustafsson J. What drives your satisfaction? : A quantitative study of satisfaction and loyalty for sustainable brands in a social media context. [Internet] [Thesis]. Linnaeus University; 2017. [cited 2020 Nov 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65691.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Erzmoneit, Hanna; Gustafsson J. What drives your satisfaction? : A quantitative study of satisfaction and loyalty for sustainable brands in a social media context. [Thesis]. Linnaeus University; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65691

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

9. Daghstani, Asem Al; Mousa, Husam Imran. Social media marketing in B2B : Can customer engagement help increase brand awareness? A Mixed Methods Study.

Degree: Marketing, 2019, Linnaeus University

  As social media platforms are increasingly becoming more popular and a part of everyday life, Business-to-Business (B2B) marketers from different industries are realizing social… (more)

Subjects/Keywords: Brand Awareness; Business Communication; Business-to-Business (B2B); Customer Engagement; Social Media; Social Media Marketing; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Daghstani, Asem Al; Mousa, H. I. (2019). Social media marketing in B2B : Can customer engagement help increase brand awareness? A Mixed Methods Study. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-87302

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Daghstani, Asem Al; Mousa, Husam Imran. “Social media marketing in B2B : Can customer engagement help increase brand awareness? A Mixed Methods Study.” 2019. Thesis, Linnaeus University. Accessed November 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-87302.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Daghstani, Asem Al; Mousa, Husam Imran. “Social media marketing in B2B : Can customer engagement help increase brand awareness? A Mixed Methods Study.” 2019. Web. 27 Nov 2020.

Vancouver:

Daghstani, Asem Al; Mousa HI. Social media marketing in B2B : Can customer engagement help increase brand awareness? A Mixed Methods Study. [Internet] [Thesis]. Linnaeus University; 2019. [cited 2020 Nov 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-87302.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Daghstani, Asem Al; Mousa HI. Social media marketing in B2B : Can customer engagement help increase brand awareness? A Mixed Methods Study. [Thesis]. Linnaeus University; 2019. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-87302

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

10. Capelo, Inês Ribeiro dos Santos. Millennials brand awareness.

Degree: 2014, RCAAP

 The present work aims at identifying Portuguese Millennials’ characteristics and uses them to create guidelines brands should use when it comes to successfully engaging with… (more)

Subjects/Keywords: Millennials; Brand Awareness; Customer Engagement; Brand Equity; Generation Y; Co-creation; Cause-Related Marketing; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Capelo, I. R. d. S. (2014). Millennials brand awareness. (Thesis). RCAAP. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/16990

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Capelo, Inês Ribeiro dos Santos. “Millennials brand awareness.” 2014. Thesis, RCAAP. Accessed November 27, 2020. http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/16990.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Capelo, Inês Ribeiro dos Santos. “Millennials brand awareness.” 2014. Web. 27 Nov 2020.

Vancouver:

Capelo IRdS. Millennials brand awareness. [Internet] [Thesis]. RCAAP; 2014. [cited 2020 Nov 27]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/16990.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Capelo IRdS. Millennials brand awareness. [Thesis]. RCAAP; 2014. Available from: http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/16990

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Lincoln University

11. Hapsari, Raditha. The impact of customer engagement and selected higher order marketing constructs on customer loyalty: an empirical investigation of the Indonesian airline industry.

Degree: 2015, Lincoln University

 The extant literature illustrates that loyal customers lead to an increase in retention rates, lower customer acquisition costs and higher profits. Therefore, several academics have… (more)

Subjects/Keywords: customer retention; customer satisfaction; service quality; perceived value; brand image; customer engagement; customer feedback; customer loyalty; structural equation modelling; Indonesia; service industry; behavioural intentions; 150701 Air Transportation and Freight Services; 150501 Consumer-Oriented Product or Service Development

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hapsari, R. (2015). The impact of customer engagement and selected higher order marketing constructs on customer loyalty: an empirical investigation of the Indonesian airline industry. (Thesis). Lincoln University. Retrieved from http://hdl.handle.net/10182/6877

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hapsari, Raditha. “The impact of customer engagement and selected higher order marketing constructs on customer loyalty: an empirical investigation of the Indonesian airline industry.” 2015. Thesis, Lincoln University. Accessed November 27, 2020. http://hdl.handle.net/10182/6877.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hapsari, Raditha. “The impact of customer engagement and selected higher order marketing constructs on customer loyalty: an empirical investigation of the Indonesian airline industry.” 2015. Web. 27 Nov 2020.

Vancouver:

Hapsari R. The impact of customer engagement and selected higher order marketing constructs on customer loyalty: an empirical investigation of the Indonesian airline industry. [Internet] [Thesis]. Lincoln University; 2015. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10182/6877.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hapsari R. The impact of customer engagement and selected higher order marketing constructs on customer loyalty: an empirical investigation of the Indonesian airline industry. [Thesis]. Lincoln University; 2015. Available from: http://hdl.handle.net/10182/6877

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

12. Liu, Jung- Fang. The Brand mold and sustaining- A Case of les enphants O brand.

Degree: Master, EMBA, 2013, NSYSU

 With economic development, along with the international competition, and network shopping booming, the consumer could purchase the commodity by way of the characteristic of network… (more)

Subjects/Keywords: Brand mold; brand equity; Customer eguity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Liu, J. F. (2013). The Brand mold and sustaining- A Case of les enphants O brand. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0510113-210721

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Liu, Jung- Fang. “The Brand mold and sustaining- A Case of les enphants O brand.” 2013. Thesis, NSYSU. Accessed November 27, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0510113-210721.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Liu, Jung- Fang. “The Brand mold and sustaining- A Case of les enphants O brand.” 2013. Web. 27 Nov 2020.

Vancouver:

Liu JF. The Brand mold and sustaining- A Case of les enphants O brand. [Internet] [Thesis]. NSYSU; 2013. [cited 2020 Nov 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0510113-210721.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Liu JF. The Brand mold and sustaining- A Case of les enphants O brand. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0510113-210721

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Queens University

13. Davis, Svetlana. Brand Attachment as a Limitation on Customer Prioritization Strategies .

Degree: Management, 2015, Queens University

 The marketing literature suggests that the existence of a strong customer attachment to a brand has the potential to bring increased profitability to that brand.… (more)

Subjects/Keywords: Customer Prioritization Strategies ; Brand Attachment

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Davis, S. (2015). Brand Attachment as a Limitation on Customer Prioritization Strategies . (Thesis). Queens University. Retrieved from http://hdl.handle.net/1974/13481

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Davis, Svetlana. “Brand Attachment as a Limitation on Customer Prioritization Strategies .” 2015. Thesis, Queens University. Accessed November 27, 2020. http://hdl.handle.net/1974/13481.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Davis, Svetlana. “Brand Attachment as a Limitation on Customer Prioritization Strategies .” 2015. Web. 27 Nov 2020.

Vancouver:

Davis S. Brand Attachment as a Limitation on Customer Prioritization Strategies . [Internet] [Thesis]. Queens University; 2015. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/1974/13481.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Davis S. Brand Attachment as a Limitation on Customer Prioritization Strategies . [Thesis]. Queens University; 2015. Available from: http://hdl.handle.net/1974/13481

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

14. Santos, Barbara Coutinho Pires dos. A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity.

Degree: 2015, Universidade de Évora

 Este estudo tem como objetivo identificar as relações existentes entre as motivações, o Brand Love e o Brand Gender no Brand Engagement dos consumidores com… (more)

Subjects/Keywords: Brand Love; Brand gender; Brand engagement no Facebook; Brand equity

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APA (6th Edition):

Santos, B. C. P. d. (2015). A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity. (Thesis). Universidade de Évora. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/16086

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Santos, Barbara Coutinho Pires dos. “A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity.” 2015. Thesis, Universidade de Évora. Accessed November 27, 2020. https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/16086.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Santos, Barbara Coutinho Pires dos. “A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity.” 2015. Web. 27 Nov 2020.

Vancouver:

Santos BCPd. A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity. [Internet] [Thesis]. Universidade de Évora; 2015. [cited 2020 Nov 27]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/16086.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Santos BCPd. A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity. [Thesis]. Universidade de Évora; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/16086

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Saskatchewan

15. Michael, Brittany. Social Media Influencers: A Route to Brand Engagement for their Followers.

Degree: 2019, University of Saskatchewan

 Social media has had a significant impact on current branding practices. As a result of this changing environment, brand managers are no longer sole providers… (more)

Subjects/Keywords: Social Media Influencers; Brand Engagement

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Michael, B. (2019). Social Media Influencers: A Route to Brand Engagement for their Followers. (Thesis). University of Saskatchewan. Retrieved from http://hdl.handle.net/10388/12253

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Michael, Brittany. “Social Media Influencers: A Route to Brand Engagement for their Followers.” 2019. Thesis, University of Saskatchewan. Accessed November 27, 2020. http://hdl.handle.net/10388/12253.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Michael, Brittany. “Social Media Influencers: A Route to Brand Engagement for their Followers.” 2019. Web. 27 Nov 2020.

Vancouver:

Michael B. Social Media Influencers: A Route to Brand Engagement for their Followers. [Internet] [Thesis]. University of Saskatchewan; 2019. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10388/12253.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Michael B. Social Media Influencers: A Route to Brand Engagement for their Followers. [Thesis]. University of Saskatchewan; 2019. Available from: http://hdl.handle.net/10388/12253

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

16. Muth, Alexandra; Ismail, Rima. Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty.

Degree: Linnaeus School of Business and Economics, 2012, Linnaeus University

  Background: During the last decade, retail businesses have realized the importance of creatinga strong brand to be able to differentiate in a fierce market.… (more)

Subjects/Keywords: Customer brand relationship; Brand experience; Brand satisfaction; Brand trust; Brand loyalty; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Muth, Alexandra; Ismail, R. (2012). Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19385

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Muth, Alexandra; Ismail, Rima. “Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty.” 2012. Thesis, Linnaeus University. Accessed November 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19385.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Muth, Alexandra; Ismail, Rima. “Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty.” 2012. Web. 27 Nov 2020.

Vancouver:

Muth, Alexandra; Ismail R. Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty. [Internet] [Thesis]. Linnaeus University; 2012. [cited 2020 Nov 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19385.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Muth, Alexandra; Ismail R. Customer Brand Relationship : An empirical study of customers’ perception of brand experience, brand satisfaction, brand trust and how they affect brand loyalty. [Thesis]. Linnaeus University; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19385

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Cape Town

17. Hill, Michelle. The influence of employee engagement on customer experience in business-to business relationships.

Degree: Image, School of Management Studies, 2015, University of Cape Town

 A customer's overall experience of interaction with a firm can be influenced by a variety of antecedents including employee behaviour, and can affect a variety… (more)

Subjects/Keywords: Marketing; Customer Experience; Employee Engagement

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hill, M. (2015). The influence of employee engagement on customer experience in business-to business relationships. (Thesis). University of Cape Town. Retrieved from http://hdl.handle.net/11427/16531

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hill, Michelle. “The influence of employee engagement on customer experience in business-to business relationships.” 2015. Thesis, University of Cape Town. Accessed November 27, 2020. http://hdl.handle.net/11427/16531.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hill, Michelle. “The influence of employee engagement on customer experience in business-to business relationships.” 2015. Web. 27 Nov 2020.

Vancouver:

Hill M. The influence of employee engagement on customer experience in business-to business relationships. [Internet] [Thesis]. University of Cape Town; 2015. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/11427/16531.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hill M. The influence of employee engagement on customer experience in business-to business relationships. [Thesis]. University of Cape Town; 2015. Available from: http://hdl.handle.net/11427/16531

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Victoria University of Wellington

18. Sutjijoso, Ananda Lailana Qadrina. A Consumer Approach towards Assessing the Value of Co-Creation.

Degree: 2012, Victoria University of Wellington

 The classic view of marketing has always regarded the customer as external to the firm and a passive recipient of the firm’s value creation effort.… (more)

Subjects/Keywords: Marketing; Involvement; Customer engagement

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APA (6th Edition):

Sutjijoso, A. L. Q. (2012). A Consumer Approach towards Assessing the Value of Co-Creation. (Masters Thesis). Victoria University of Wellington. Retrieved from http://hdl.handle.net/10063/2532

Chicago Manual of Style (16th Edition):

Sutjijoso, Ananda Lailana Qadrina. “A Consumer Approach towards Assessing the Value of Co-Creation.” 2012. Masters Thesis, Victoria University of Wellington. Accessed November 27, 2020. http://hdl.handle.net/10063/2532.

MLA Handbook (7th Edition):

Sutjijoso, Ananda Lailana Qadrina. “A Consumer Approach towards Assessing the Value of Co-Creation.” 2012. Web. 27 Nov 2020.

Vancouver:

Sutjijoso ALQ. A Consumer Approach towards Assessing the Value of Co-Creation. [Internet] [Masters thesis]. Victoria University of Wellington; 2012. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10063/2532.

Council of Science Editors:

Sutjijoso ALQ. A Consumer Approach towards Assessing the Value of Co-Creation. [Masters Thesis]. Victoria University of Wellington; 2012. Available from: http://hdl.handle.net/10063/2532


Univerzitet u Beogradu

19. Marinković, Vladimir, 1981-. Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima.

Degree: Fakultet organizacionih nauka, 2016, Univerzitet u Beogradu

Društvene nauke / Brend menadžment Social sciences / Brand management

U doktorskoj disertaciji „Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima“ prikazani su… (more)

Subjects/Keywords: brand; brand management; relationship marketing; customer relationship management; customer loyalty; added value; brand equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Marinković, Vladimir, 1. (2016). Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima. (Thesis). Univerzitet u Beogradu. Retrieved from https://fedorabg.bg.ac.rs/fedora/get/o:13652/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Marinković, Vladimir, 1981-. “Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima.” 2016. Thesis, Univerzitet u Beogradu. Accessed November 27, 2020. https://fedorabg.bg.ac.rs/fedora/get/o:13652/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Marinković, Vladimir, 1981-. “Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima.” 2016. Web. 27 Nov 2020.

Vancouver:

Marinković, Vladimir 1. Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima. [Internet] [Thesis]. Univerzitet u Beogradu; 2016. [cited 2020 Nov 27]. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:13652/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Marinković, Vladimir 1. Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima. [Thesis]. Univerzitet u Beogradu; 2016. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:13652/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Halmstad University

20. Birkedal, Micaela. Brand loyalty towards cell phones : A study of Generation Y in Sweden.

Degree: Business and Engineering (SET), 2014, Halmstad University

  The purpose of this thesis is to find if the Swedish Generation Y is more brand loyal to cell phones compared to other consumerelectronic,… (more)

Subjects/Keywords: Brand; Brand Loyalty; Generation Y; Perceived brand quality; Brand image; Brand experience; Customer satisfaction; Customer retention and Switching costs

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Birkedal, M. (2014). Brand loyalty towards cell phones : A study of Generation Y in Sweden. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25729

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Birkedal, Micaela. “Brand loyalty towards cell phones : A study of Generation Y in Sweden.” 2014. Thesis, Halmstad University. Accessed November 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25729.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Birkedal, Micaela. “Brand loyalty towards cell phones : A study of Generation Y in Sweden.” 2014. Web. 27 Nov 2020.

Vancouver:

Birkedal M. Brand loyalty towards cell phones : A study of Generation Y in Sweden. [Internet] [Thesis]. Halmstad University; 2014. [cited 2020 Nov 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25729.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Birkedal M. Brand loyalty towards cell phones : A study of Generation Y in Sweden. [Thesis]. Halmstad University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25729

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

21. Su, Yi-Yih. Comparison of the Customer Relationship Management for Legal Services in Chinese Metropolis.

Degree: Master, EMBA, 2011, NSYSU

 Abstract In this study, we will research for legal services company about the customer relationship management. We select three cityâs legal services company, including Beijing,… (more)

Subjects/Keywords: customer satisfaction; customer loyalty; Brand; customer relationship management; Guanxi.; legal services

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Su, Y. (2011). Comparison of the Customer Relationship Management for Legal Services in Chinese Metropolis. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830111-140134

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Su, Yi-Yih. “Comparison of the Customer Relationship Management for Legal Services in Chinese Metropolis.” 2011. Thesis, NSYSU. Accessed November 27, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830111-140134.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Su, Yi-Yih. “Comparison of the Customer Relationship Management for Legal Services in Chinese Metropolis.” 2011. Web. 27 Nov 2020.

Vancouver:

Su Y. Comparison of the Customer Relationship Management for Legal Services in Chinese Metropolis. [Internet] [Thesis]. NSYSU; 2011. [cited 2020 Nov 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830111-140134.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Su Y. Comparison of the Customer Relationship Management for Legal Services in Chinese Metropolis. [Thesis]. NSYSU; 2011. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830111-140134

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

22. Hu, Wen-Ting. The Influence of Innovation Capabilities on Customer Royalty in Convenience store - The Case Study of FamilyMart.

Degree: Master, Master Of Business Administration Program In International Business, 2018, NSYSU

 With the evolution of the times, the consumption habits of the Taiwanese people are constantly changing. For the needs of the retail industry, today's chain… (more)

Subjects/Keywords: Brand Image; Customer Satisfactions; Customer Value; Retail Innovation; Customer Loyalty

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hu, W. (2018). The Influence of Innovation Capabilities on Customer Royalty in Convenience store - The Case Study of FamilyMart. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0528118-155011

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hu, Wen-Ting. “The Influence of Innovation Capabilities on Customer Royalty in Convenience store - The Case Study of FamilyMart.” 2018. Thesis, NSYSU. Accessed November 27, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0528118-155011.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hu, Wen-Ting. “The Influence of Innovation Capabilities on Customer Royalty in Convenience store - The Case Study of FamilyMart.” 2018. Web. 27 Nov 2020.

Vancouver:

Hu W. The Influence of Innovation Capabilities on Customer Royalty in Convenience store - The Case Study of FamilyMart. [Internet] [Thesis]. NSYSU; 2018. [cited 2020 Nov 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0528118-155011.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hu W. The Influence of Innovation Capabilities on Customer Royalty in Convenience store - The Case Study of FamilyMart. [Thesis]. NSYSU; 2018. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0528118-155011

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Rochester Institute of Technology

23. Sosa Lamarche, Gabriela. The Relationship between cross-media usage and brand recall in advertisements: A Test of customer engagement with print and digital magazine advertisements.

Degree: MS, Department of Communication (CLA), 2012, Rochester Institute of Technology

  This study investigated the effectiveness of advertising using a cross-media approach. A laboratory experiment with a randomized controlled trial and a sample of college… (more)

Subjects/Keywords: Brand engagement; Brand involvement; Brand recall; Interactivity; Media richness; Mobile marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sosa Lamarche, G. (2012). The Relationship between cross-media usage and brand recall in advertisements: A Test of customer engagement with print and digital magazine advertisements. (Masters Thesis). Rochester Institute of Technology. Retrieved from https://scholarworks.rit.edu/theses/6971

Chicago Manual of Style (16th Edition):

Sosa Lamarche, Gabriela. “The Relationship between cross-media usage and brand recall in advertisements: A Test of customer engagement with print and digital magazine advertisements.” 2012. Masters Thesis, Rochester Institute of Technology. Accessed November 27, 2020. https://scholarworks.rit.edu/theses/6971.

MLA Handbook (7th Edition):

Sosa Lamarche, Gabriela. “The Relationship between cross-media usage and brand recall in advertisements: A Test of customer engagement with print and digital magazine advertisements.” 2012. Web. 27 Nov 2020.

Vancouver:

Sosa Lamarche G. The Relationship between cross-media usage and brand recall in advertisements: A Test of customer engagement with print and digital magazine advertisements. [Internet] [Masters thesis]. Rochester Institute of Technology; 2012. [cited 2020 Nov 27]. Available from: https://scholarworks.rit.edu/theses/6971.

Council of Science Editors:

Sosa Lamarche G. The Relationship between cross-media usage and brand recall in advertisements: A Test of customer engagement with print and digital magazine advertisements. [Masters Thesis]. Rochester Institute of Technology; 2012. Available from: https://scholarworks.rit.edu/theses/6971


University of Southern California

24. Savage, Jennifer. Creating brand evangelists in the 21st century: using brand engagement through social media to develop brand loyalty in teens.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper examines the influence of social media on the creation and development of brand loyalty among teens. By understanding the intrinsic and extrinsic motivators… (more)

Subjects/Keywords: brand advocates; brand evangelists; branding; engagement; social media; teens; brand

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APA (6th Edition):

Savage, J. (2012). Creating brand evangelists in the 21st century: using brand engagement through social media to develop brand loyalty in teens. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/14134/rec/1692

Chicago Manual of Style (16th Edition):

Savage, Jennifer. “Creating brand evangelists in the 21st century: using brand engagement through social media to develop brand loyalty in teens.” 2012. Masters Thesis, University of Southern California. Accessed November 27, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/14134/rec/1692.

MLA Handbook (7th Edition):

Savage, Jennifer. “Creating brand evangelists in the 21st century: using brand engagement through social media to develop brand loyalty in teens.” 2012. Web. 27 Nov 2020.

Vancouver:

Savage J. Creating brand evangelists in the 21st century: using brand engagement through social media to develop brand loyalty in teens. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2020 Nov 27]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/14134/rec/1692.

Council of Science Editors:

Savage J. Creating brand evangelists in the 21st century: using brand engagement through social media to develop brand loyalty in teens. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/14134/rec/1692


Universidade do Minho

25. Henriques, Carla Daniela Sampaio. As plataformas de luxo que atuam online e a forma como criam engagement com os seus consumidores .

Degree: 2019, Universidade do Minho

 Atualmente, com a proliferação da internet, cada vez mais os consumidores optam por fazer compras online. Com isto, as marcas de luxo têm vindo a… (more)

Subjects/Keywords: Plataformas de luxo; Customer engagement; Online; Luxury platforms; Customer engagement

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Henriques, C. D. S. (2019). As plataformas de luxo que atuam online e a forma como criam engagement com os seus consumidores . (Masters Thesis). Universidade do Minho. Retrieved from http://hdl.handle.net/1822/61069

Chicago Manual of Style (16th Edition):

Henriques, Carla Daniela Sampaio. “As plataformas de luxo que atuam online e a forma como criam engagement com os seus consumidores .” 2019. Masters Thesis, Universidade do Minho. Accessed November 27, 2020. http://hdl.handle.net/1822/61069.

MLA Handbook (7th Edition):

Henriques, Carla Daniela Sampaio. “As plataformas de luxo que atuam online e a forma como criam engagement com os seus consumidores .” 2019. Web. 27 Nov 2020.

Vancouver:

Henriques CDS. As plataformas de luxo que atuam online e a forma como criam engagement com os seus consumidores . [Internet] [Masters thesis]. Universidade do Minho; 2019. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/1822/61069.

Council of Science Editors:

Henriques CDS. As plataformas de luxo que atuam online e a forma como criam engagement com os seus consumidores . [Masters Thesis]. Universidade do Minho; 2019. Available from: http://hdl.handle.net/1822/61069


Uppsala University

26. Kindblom, Helena. Growth in the Age of the Customer : A Comparative Case Study on Leveraging Emotion, Engagement and Loyalty.

Degree: Business Studies, 2018, Uppsala University

  With the significant shifts and upheaval in the marketplace due to digitalisation, and evolving customer behaviour, it is becoming increasingly imperative for businesses to… (more)

Subjects/Keywords: Customer emotion; customer engagement; customer loyalty; advocacy; customer growth; customer acquisition; customer development; customer retention; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kindblom, H. (2018). Growth in the Age of the Customer : A Comparative Case Study on Leveraging Emotion, Engagement and Loyalty. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355133

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Kindblom, Helena. “Growth in the Age of the Customer : A Comparative Case Study on Leveraging Emotion, Engagement and Loyalty.” 2018. Thesis, Uppsala University. Accessed November 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355133.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Kindblom, Helena. “Growth in the Age of the Customer : A Comparative Case Study on Leveraging Emotion, Engagement and Loyalty.” 2018. Web. 27 Nov 2020.

Vancouver:

Kindblom H. Growth in the Age of the Customer : A Comparative Case Study on Leveraging Emotion, Engagement and Loyalty. [Internet] [Thesis]. Uppsala University; 2018. [cited 2020 Nov 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355133.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Kindblom H. Growth in the Age of the Customer : A Comparative Case Study on Leveraging Emotion, Engagement and Loyalty. [Thesis]. Uppsala University; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355133

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Otago

27. Yuksel, Kamer. A New Understanding of Brand Development through Social-Actor Engagement .

Degree: University of Otago

 Recent years have seen a growing scholarly call for a new conceptualization of brand development as an interactive, co-creative and network-based process, in which customers… (more)

Subjects/Keywords: engagement; social-actor engagement; brand development; social media; big data; mixed-method research; engagement eco-system; brand co-creation; brand narratives; social customer relationship management; SCRM; Twitter; case study; multiple case study; qualitative research; brand community

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Yuksel, K. (n.d.). A New Understanding of Brand Development through Social-Actor Engagement . (Doctoral Dissertation). University of Otago. Retrieved from http://hdl.handle.net/10523/8002

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Chicago Manual of Style (16th Edition):

Yuksel, Kamer. “A New Understanding of Brand Development through Social-Actor Engagement .” Doctoral Dissertation, University of Otago. Accessed November 27, 2020. http://hdl.handle.net/10523/8002.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

MLA Handbook (7th Edition):

Yuksel, Kamer. “A New Understanding of Brand Development through Social-Actor Engagement .” Web. 27 Nov 2020.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

Yuksel K. A New Understanding of Brand Development through Social-Actor Engagement . [Internet] [Doctoral dissertation]. University of Otago; [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10523/8002.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Council of Science Editors:

Yuksel K. A New Understanding of Brand Development through Social-Actor Engagement . [Doctoral Dissertation]. University of Otago; Available from: http://hdl.handle.net/10523/8002

Note: this citation may be lacking information needed for this citation format:
No year of publication.


University of Newcastle

28. Mocatta, Antonia. Student-based conceptualisations of university brands: a brand loyalty model.

Degree: 2018, University of Newcastle

Professional Doctorate - Doctor of Business Administration (DBA)

The purpose of this exploratory study is to present an empirically tested customer-based brand equity framework for… (more)

Subjects/Keywords: branding; customer based brand equity; brand hearsay; brand evidence; satisfaction; brand attitude; student; tertiary; marketing; brand; CBBE; higher education; university; brand model; brand optimisation; universities; Australia; service brand; brand loyalty

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mocatta, A. (2018). Student-based conceptualisations of university brands: a brand loyalty model. (Thesis). University of Newcastle. Retrieved from http://hdl.handle.net/1959.13/1394423

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mocatta, Antonia. “Student-based conceptualisations of university brands: a brand loyalty model.” 2018. Thesis, University of Newcastle. Accessed November 27, 2020. http://hdl.handle.net/1959.13/1394423.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mocatta, Antonia. “Student-based conceptualisations of university brands: a brand loyalty model.” 2018. Web. 27 Nov 2020.

Vancouver:

Mocatta A. Student-based conceptualisations of university brands: a brand loyalty model. [Internet] [Thesis]. University of Newcastle; 2018. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/1959.13/1394423.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mocatta A. Student-based conceptualisations of university brands: a brand loyalty model. [Thesis]. University of Newcastle; 2018. Available from: http://hdl.handle.net/1959.13/1394423

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

29. Shieh, Feng-Cheng. Using CRM Data for Customer Loyalty Prediction â A Case Study in Electrical & Electronic Industry.

Degree: Master, Information Management, 2014, NSYSU

 Due to the advances in information and internet technology, customers nowadays can easily acquire information about prices and specifications of desired products. Thus, how to… (more)

Subjects/Keywords: Customer Relationship Management; Logistic Regression; Brand; Loyalty

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Shieh, F. (2014). Using CRM Data for Customer Loyalty Prediction â A Case Study in Electrical & Electronic Industry. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0105114-121324

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Shieh, Feng-Cheng. “Using CRM Data for Customer Loyalty Prediction â A Case Study in Electrical & Electronic Industry.” 2014. Thesis, NSYSU. Accessed November 27, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0105114-121324.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Shieh, Feng-Cheng. “Using CRM Data for Customer Loyalty Prediction â A Case Study in Electrical & Electronic Industry.” 2014. Web. 27 Nov 2020.

Vancouver:

Shieh F. Using CRM Data for Customer Loyalty Prediction â A Case Study in Electrical & Electronic Industry. [Internet] [Thesis]. NSYSU; 2014. [cited 2020 Nov 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0105114-121324.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Shieh F. Using CRM Data for Customer Loyalty Prediction â A Case Study in Electrical & Electronic Industry. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0105114-121324

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade Nova

30. Beccu, Gabriele. Positive effects of strategic corporate social responsibility.

Degree: 2012, Universidade Nova

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business… (more)

Subjects/Keywords: CSR; Strategy; Customer company identification; Brand trust

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Beccu, G. (2012). Positive effects of strategic corporate social responsibility. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9591

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Beccu, Gabriele. “Positive effects of strategic corporate social responsibility.” 2012. Thesis, Universidade Nova. Accessed November 27, 2020. http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9591.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Beccu, Gabriele. “Positive effects of strategic corporate social responsibility.” 2012. Web. 27 Nov 2020.

Vancouver:

Beccu G. Positive effects of strategic corporate social responsibility. [Internet] [Thesis]. Universidade Nova; 2012. [cited 2020 Nov 27]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9591.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Beccu G. Positive effects of strategic corporate social responsibility. [Thesis]. Universidade Nova; 2012. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9591

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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