Advanced search options

Advanced Search Options 🞨

Browse by author name (“Author name starts with…”).

Find ETDs with:

in
/  
in
/  
in
/  
in

Written in Published in Earliest date Latest date

Sorted by

Results per page:

Sorted by: relevance · author · university · dateNew search

You searched for subject:( Consumer delight). Showing records 1 – 2 of 2 total matches.

Search Limiters

Last 2 Years | English Only

No search limiters apply to these results.

▼ Search Limiters

1. Starzynski, Tomas. Customer delight genom informationsspridning av juridiska kunskaper : En fallstudie av en hemelektronikbutik.

Degree: Business Studies, 2006, Södertörn University College

Denna kandidatuppsats är skriven i syfte att analysera hur väl företaget ONOFF i Södertälje informerar sina kunder om deras konsumentköprättigheter och hur missnöje vid okunskap kan förebyggas. Uppsatsens problemformulering är därmed hur väl informerar företag sina kunder och hur de kan klara av diskussionen med kunder om deras rättigheter enligt konsumentköplagen. Genom enkätundersökning mättes kundernas kunskaper om konsumentköplagen samtidigt som ONOFFs chef intervjuades för att få information om hur ONOFF informerar sina kunder om deras rättigheter. Dessutom undersöktes informationskällor från ONOFF som broschyrer och deras hemsida. Genom undersökningen har det framkommit att kunder inte alls är speciellt medvetna om vilka rättigheter de har. Personalen utbildas för att kunna informera korrekt men informationskällorna är inte fullständiga och kunder verkar inte angelägna att vilja ta emot juridiska kunskaper. Genom bland annat använda sig av teorier om Word of mouth och Customer delight kan ONOFF eventuellt minska missnöje.

Subjects/Keywords: custumer delight; ONOFF; Empowerment; delegering; Word of mouth; consumer promotion tools; kundnöje; juridiska kunskaper; konsumentköplagen; köprättigheter; Business studies; Företagsekonomi

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Starzynski, T. (2006). Customer delight genom informationsspridning av juridiska kunskaper : En fallstudie av en hemelektronikbutik. (Thesis). Södertörn University College. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-479

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Starzynski, Tomas. “Customer delight genom informationsspridning av juridiska kunskaper : En fallstudie av en hemelektronikbutik.” 2006. Thesis, Södertörn University College. Accessed November 28, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-479.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Starzynski, Tomas. “Customer delight genom informationsspridning av juridiska kunskaper : En fallstudie av en hemelektronikbutik.” 2006. Web. 28 Nov 2020.

Vancouver:

Starzynski T. Customer delight genom informationsspridning av juridiska kunskaper : En fallstudie av en hemelektronikbutik. [Internet] [Thesis]. Södertörn University College; 2006. [cited 2020 Nov 28]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-479.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Starzynski T. Customer delight genom informationsspridning av juridiska kunskaper : En fallstudie av en hemelektronikbutik. [Thesis]. Södertörn University College; 2006. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-479

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


AUT University

2. Cheri, Bella. The Antecedents of Consumer Brand Engagement: The Role of Relationship Quality .

Degree: AUT University

The assessment of the effects on consumer brand engagement has been under recent investigation. Literature has continually mentioned a lack of knowledge regarding how consumers’ relationship quality with a brand affects consumer brand engagement. Further, the recent growth in social media and technology use and its direct influence on consumer brand engagement and relationship quality has also been highlighted as a topic for further investigation. This research aimed to address these gaps by examining variance in smartphone usage, application usage and demographics to determine how these factors mediate the effects of relationship quality on consumer brand engagement. 200 students were directly targeted through a survey questionnaire to gather empirical data. Analysis of the data indicated that the higher a consumer is cognitively, emotionally or behaviourally engaged with a brand, the more they feel the brand is fulfilling their goals, expectations, predictions and desires and performing in a way they deem acceptable in terms of creating satisfaction, trust and commitment towards the brand. Specifically, significant relationships were discovered between cognitive processing and trust. Activation had a positive relationship with satisfaction and trust. Affection had a positive relationship with all three relationship quality constructs of satisfaction, trust and commitment. The study also found that differences relating to type of brand, total phone usage and total frequency of application usage significantly affected the level of consumer engagement. Gender, type of brand, total phone usage and total frequency of application usage also significantly affected the quality of the brand relationship. Age and income did not have a significant effect on relationship quality or engagement. The implications of these findings mean that managers can assess the relationship quality construct they wish to strengthen with targeted consumers and use different engagement aspects to achieve positive relationship outcomes. Advisors/Committee Members: Glynn, Mark (advisor).

Subjects/Keywords: Consumer engagement; Customer engagement; Consumer brand engagement; Customer brand engagement; Relationship quality; Trust; Satisfaction; Commitment; Antececents; Consequences; Cognitive processing; Cognitive; Cognitively; Emotional; Affective; Affection; Behavioural; Behavioral; Activation; Loyalty; Relationship management; Marketing management; Drivers; Customer delight; Consumer delight; Repurchase; Repurchase behaviour; Affective commitment; Cumulative commitment; Love; Partnership; Brand loyalty; Service-dominance; Service-dominance logic; Co-creation; Brand experience; Consumer; Customer; Consumer identification; Self-schema; Self-concept; BESC; CBE; Brand engagement in self-concept; Calculative commitment; Goal pursuit; Brand personality; Brand management; Brand engagement; Engagement; Phone; Technology; Social media; Millennial; Generation C; Apple; Samsung; iPhone; Nokia; Phone usage; Application; Smartphone; Application usage

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cheri, B. (n.d.). The Antecedents of Consumer Brand Engagement: The Role of Relationship Quality . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/10224

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cheri, Bella. “The Antecedents of Consumer Brand Engagement: The Role of Relationship Quality .” Thesis, AUT University. Accessed November 28, 2020. http://hdl.handle.net/10292/10224.

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cheri, Bella. “The Antecedents of Consumer Brand Engagement: The Role of Relationship Quality .” Web. 28 Nov 2020.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

Cheri B. The Antecedents of Consumer Brand Engagement: The Role of Relationship Quality . [Internet] [Thesis]. AUT University; [cited 2020 Nov 28]. Available from: http://hdl.handle.net/10292/10224.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

Council of Science Editors:

Cheri B. The Antecedents of Consumer Brand Engagement: The Role of Relationship Quality . [Thesis]. AUT University; Available from: http://hdl.handle.net/10292/10224

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

.