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You searched for subject:( Consumer brand engagement). Showing records 1 – 30 of 17780 total matches.

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Rochester Institute of Technology

1. Rondon Diplan, Carolina. Consumers’ Communication Channels Preferences: High-Stake Versus Low-Stake Brands.

Degree: MS, School of Communication (CLA), 2015, Rochester Institute of Technology

  The purpose of this study was to explore which communication channels consumers are more likely to use when they want to provide feedback or… (more)

Subjects/Keywords: Brand communication; Consumer-brand engagement; Cross-media campaigns

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rondon Diplan, C. (2015). Consumers’ Communication Channels Preferences: High-Stake Versus Low-Stake Brands. (Masters Thesis). Rochester Institute of Technology. Retrieved from https://scholarworks.rit.edu/theses/8934

Chicago Manual of Style (16th Edition):

Rondon Diplan, Carolina. “Consumers’ Communication Channels Preferences: High-Stake Versus Low-Stake Brands.” 2015. Masters Thesis, Rochester Institute of Technology. Accessed December 04, 2020. https://scholarworks.rit.edu/theses/8934.

MLA Handbook (7th Edition):

Rondon Diplan, Carolina. “Consumers’ Communication Channels Preferences: High-Stake Versus Low-Stake Brands.” 2015. Web. 04 Dec 2020.

Vancouver:

Rondon Diplan C. Consumers’ Communication Channels Preferences: High-Stake Versus Low-Stake Brands. [Internet] [Masters thesis]. Rochester Institute of Technology; 2015. [cited 2020 Dec 04]. Available from: https://scholarworks.rit.edu/theses/8934.

Council of Science Editors:

Rondon Diplan C. Consumers’ Communication Channels Preferences: High-Stake Versus Low-Stake Brands. [Masters Thesis]. Rochester Institute of Technology; 2015. Available from: https://scholarworks.rit.edu/theses/8934


University of Texas – Austin

2. Lim, HyunJoo. Digital engagement in social media : likes as a predictor of brand value.

Degree: MA, Advertising, 2018, University of Texas – Austin

 This study suggests indicators of consumers’ digital engagement with brand-related social media contents as a contemporary measure of brand equity and examines its relationship with… (more)

Subjects/Keywords: Digital engagement; Social media; Brand value; Consumer engagement; Social interaction; Facebook; Brand equity

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APA (6th Edition):

Lim, H. (2018). Digital engagement in social media : likes as a predictor of brand value. (Masters Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/68924

Chicago Manual of Style (16th Edition):

Lim, HyunJoo. “Digital engagement in social media : likes as a predictor of brand value.” 2018. Masters Thesis, University of Texas – Austin. Accessed December 04, 2020. http://hdl.handle.net/2152/68924.

MLA Handbook (7th Edition):

Lim, HyunJoo. “Digital engagement in social media : likes as a predictor of brand value.” 2018. Web. 04 Dec 2020.

Vancouver:

Lim H. Digital engagement in social media : likes as a predictor of brand value. [Internet] [Masters thesis]. University of Texas – Austin; 2018. [cited 2020 Dec 04]. Available from: http://hdl.handle.net/2152/68924.

Council of Science Editors:

Lim H. Digital engagement in social media : likes as a predictor of brand value. [Masters Thesis]. University of Texas – Austin; 2018. Available from: http://hdl.handle.net/2152/68924


University of Texas – Austin

3. Kim, Eunice Eun-Sil. Consumer engagement and relationship building in social media : the effects of consumer self-determination and social relatedness.

Degree: PhD, Advertising, 2014, University of Texas – Austin

 With the continuing growth of consumer participation in brand activities in social media, social media marketers and researchers have sought to tap into consumer engagement(more)

Subjects/Keywords: Consumer engagement; Consumer-brand relationship; Self-determination; Social relatedness; Social media

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APA (6th Edition):

Kim, E. E. (2014). Consumer engagement and relationship building in social media : the effects of consumer self-determination and social relatedness. (Doctoral Dissertation). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/25878

Chicago Manual of Style (16th Edition):

Kim, Eunice Eun-Sil. “Consumer engagement and relationship building in social media : the effects of consumer self-determination and social relatedness.” 2014. Doctoral Dissertation, University of Texas – Austin. Accessed December 04, 2020. http://hdl.handle.net/2152/25878.

MLA Handbook (7th Edition):

Kim, Eunice Eun-Sil. “Consumer engagement and relationship building in social media : the effects of consumer self-determination and social relatedness.” 2014. Web. 04 Dec 2020.

Vancouver:

Kim EE. Consumer engagement and relationship building in social media : the effects of consumer self-determination and social relatedness. [Internet] [Doctoral dissertation]. University of Texas – Austin; 2014. [cited 2020 Dec 04]. Available from: http://hdl.handle.net/2152/25878.

Council of Science Editors:

Kim EE. Consumer engagement and relationship building in social media : the effects of consumer self-determination and social relatedness. [Doctoral Dissertation]. University of Texas – Austin; 2014. Available from: http://hdl.handle.net/2152/25878

4. Bhandari, Min Parsad. The role of consumer participation and engagement in influencing loyalty and word-of-mouth : user generated brand communities.

Degree: PhD, 2018, Abertay University

 This research aims to investigate the role of consumer engagement in influencing loyalty and word-of-mouth through a user generated brand community on Facebook by collecting… (more)

Subjects/Keywords: 658; Consumer engagement; Loyalty; Word of mouth; Brand communities

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APA (6th Edition):

Bhandari, M. P. (2018). The role of consumer participation and engagement in influencing loyalty and word-of-mouth : user generated brand communities. (Doctoral Dissertation). Abertay University. Retrieved from https://rke.abertay.ac.uk/en/studentTheses/54e683be-dc28-447a-8984-b6321ff06222 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.752716

Chicago Manual of Style (16th Edition):

Bhandari, Min Parsad. “The role of consumer participation and engagement in influencing loyalty and word-of-mouth : user generated brand communities.” 2018. Doctoral Dissertation, Abertay University. Accessed December 04, 2020. https://rke.abertay.ac.uk/en/studentTheses/54e683be-dc28-447a-8984-b6321ff06222 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.752716.

MLA Handbook (7th Edition):

Bhandari, Min Parsad. “The role of consumer participation and engagement in influencing loyalty and word-of-mouth : user generated brand communities.” 2018. Web. 04 Dec 2020.

Vancouver:

Bhandari MP. The role of consumer participation and engagement in influencing loyalty and word-of-mouth : user generated brand communities. [Internet] [Doctoral dissertation]. Abertay University; 2018. [cited 2020 Dec 04]. Available from: https://rke.abertay.ac.uk/en/studentTheses/54e683be-dc28-447a-8984-b6321ff06222 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.752716.

Council of Science Editors:

Bhandari MP. The role of consumer participation and engagement in influencing loyalty and word-of-mouth : user generated brand communities. [Doctoral Dissertation]. Abertay University; 2018. Available from: https://rke.abertay.ac.uk/en/studentTheses/54e683be-dc28-447a-8984-b6321ff06222 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.752716

5. WANG, XUAN. Consumer Engagement on Social Media : A Cross-Market Study About Consumer Behaviour Related To Sportswear Industry Online.

Degree: Swedish School of Textiles, 2014, University of Borås

This research aims to describe and analysis consumer behaviour and engagement on Social Media regarding the three following categories: sportswear products, sportswear brands, and… (more)

Subjects/Keywords: Consumer engagement; Social Media; sportswear; brand; lifestyle; WOM; Design; Design

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

WANG, X. (2014). Consumer Engagement on Social Media : A Cross-Market Study About Consumer Behaviour Related To Sportswear Industry Online. (Thesis). University of Borås. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18007

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

WANG, XUAN. “Consumer Engagement on Social Media : A Cross-Market Study About Consumer Behaviour Related To Sportswear Industry Online.” 2014. Thesis, University of Borås. Accessed December 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18007.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

WANG, XUAN. “Consumer Engagement on Social Media : A Cross-Market Study About Consumer Behaviour Related To Sportswear Industry Online.” 2014. Web. 04 Dec 2020.

Vancouver:

WANG X. Consumer Engagement on Social Media : A Cross-Market Study About Consumer Behaviour Related To Sportswear Industry Online. [Internet] [Thesis]. University of Borås; 2014. [cited 2020 Dec 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18007.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

WANG X. Consumer Engagement on Social Media : A Cross-Market Study About Consumer Behaviour Related To Sportswear Industry Online. [Thesis]. University of Borås; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18007

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

6. Bhandari, Min Parsad. The role of consumer participation and engagement in influencing loyalty and word-of-mouth: user generated brand communities.

Degree: Doctoral Thesis, BLS - Accounting, Business and Management, 2018, Abertay University

 This research aims to investigate the role of consumer engagement in influencing loyalty and word-of-mouth through a user generated brand community on Facebook by collecting… (more)

Subjects/Keywords: Consumer engagement; Loyalty; Word of mouth; Brand communities

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bhandari, M. P. (2018). The role of consumer participation and engagement in influencing loyalty and word-of-mouth: user generated brand communities. (Thesis). Abertay University. Retrieved from https://rke.abertay.ac.uk/en/studentTheses/54e683be-dc28-447a-8984-b6321ff06222

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Bhandari, Min Parsad. “The role of consumer participation and engagement in influencing loyalty and word-of-mouth: user generated brand communities.” 2018. Thesis, Abertay University. Accessed December 04, 2020. https://rke.abertay.ac.uk/en/studentTheses/54e683be-dc28-447a-8984-b6321ff06222.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Bhandari, Min Parsad. “The role of consumer participation and engagement in influencing loyalty and word-of-mouth: user generated brand communities.” 2018. Web. 04 Dec 2020.

Vancouver:

Bhandari MP. The role of consumer participation and engagement in influencing loyalty and word-of-mouth: user generated brand communities. [Internet] [Thesis]. Abertay University; 2018. [cited 2020 Dec 04]. Available from: https://rke.abertay.ac.uk/en/studentTheses/54e683be-dc28-447a-8984-b6321ff06222.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bhandari MP. The role of consumer participation and engagement in influencing loyalty and word-of-mouth: user generated brand communities. [Thesis]. Abertay University; 2018. Available from: https://rke.abertay.ac.uk/en/studentTheses/54e683be-dc28-447a-8984-b6321ff06222

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Macquarie University

7. Dhaoui, Chedia. Consumer and brand engagement on Facebook brand pages.

Degree: 2018, Macquarie University

Theoretical thesis.

Chapter 1: Introduction to the thesis  – Chapter 2 Paper I - Brand and Consumer Engagement Behaviors on Facebook Brand Pages: Alternative Measurements… (more)

Subjects/Keywords: Social media  – Marketing; Branding (Marketing)  – Psychological aspects; consumer brand engagement; consumer conversations; webcare interventions; emotional dynamics; big data; facebook brand pages

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Dhaoui, C. (2018). Consumer and brand engagement on Facebook brand pages. (Doctoral Dissertation). Macquarie University. Retrieved from http://hdl.handle.net/1959.14/1276201

Chicago Manual of Style (16th Edition):

Dhaoui, Chedia. “Consumer and brand engagement on Facebook brand pages.” 2018. Doctoral Dissertation, Macquarie University. Accessed December 04, 2020. http://hdl.handle.net/1959.14/1276201.

MLA Handbook (7th Edition):

Dhaoui, Chedia. “Consumer and brand engagement on Facebook brand pages.” 2018. Web. 04 Dec 2020.

Vancouver:

Dhaoui C. Consumer and brand engagement on Facebook brand pages. [Internet] [Doctoral dissertation]. Macquarie University; 2018. [cited 2020 Dec 04]. Available from: http://hdl.handle.net/1959.14/1276201.

Council of Science Editors:

Dhaoui C. Consumer and brand engagement on Facebook brand pages. [Doctoral Dissertation]. Macquarie University; 2018. Available from: http://hdl.handle.net/1959.14/1276201

8. Krowinska, Agata. Fifty shades of consumer engagement : an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook.

Degree: PhD, 2017, Edinburgh Napier University

 Grounded in a constructivist paradigm, this thesis contributes to an emerging body of scholarship on the consumer engagement concept. In this research, the author conceptualises… (more)

Subjects/Keywords: Brand-Related; Consumer Engagement; Facebook; 658 General management; HD28 Management. Industrial Management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Krowinska, A. (2017). Fifty shades of consumer engagement : an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook. (Doctoral Dissertation). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/1034828 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.754119

Chicago Manual of Style (16th Edition):

Krowinska, Agata. “Fifty shades of consumer engagement : an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook.” 2017. Doctoral Dissertation, Edinburgh Napier University. Accessed December 04, 2020. http://researchrepository.napier.ac.uk/Output/1034828 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.754119.

MLA Handbook (7th Edition):

Krowinska, Agata. “Fifty shades of consumer engagement : an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook.” 2017. Web. 04 Dec 2020.

Vancouver:

Krowinska A. Fifty shades of consumer engagement : an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook. [Internet] [Doctoral dissertation]. Edinburgh Napier University; 2017. [cited 2020 Dec 04]. Available from: http://researchrepository.napier.ac.uk/Output/1034828 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.754119.

Council of Science Editors:

Krowinska A. Fifty shades of consumer engagement : an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook. [Doctoral Dissertation]. Edinburgh Napier University; 2017. Available from: http://researchrepository.napier.ac.uk/Output/1034828 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.754119

9. André, Ana Raquel Queirós. Consumer engagement with a brand on Facebook.

Degree: 2015, RCAAP

 Social media and in particular social Networking Sites have grown in importance and have each day more users. This fact has increased the number of… (more)

Subjects/Keywords: Consumer engagement; Social Networking Sites; Facebook, Brand love; Brand equity; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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APA (6th Edition):

André, A. R. Q. (2015). Consumer engagement with a brand on Facebook. (Thesis). RCAAP. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/19303

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

André, Ana Raquel Queirós. “Consumer engagement with a brand on Facebook.” 2015. Thesis, RCAAP. Accessed December 04, 2020. http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/19303.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

André, Ana Raquel Queirós. “Consumer engagement with a brand on Facebook.” 2015. Web. 04 Dec 2020.

Vancouver:

André ARQ. Consumer engagement with a brand on Facebook. [Internet] [Thesis]. RCAAP; 2015. [cited 2020 Dec 04]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/19303.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

André ARQ. Consumer engagement with a brand on Facebook. [Thesis]. RCAAP; 2015. Available from: http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/19303

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


AUT University

10. Fernandez Tello de Meneses, Juan Pablo. The role of product involvement and sensory brand experience on customer engagement behaviour .

Degree: AUT University

 The Marketing Sciences Institute’s 2006-2008 and 2010-2012 Research Priorities highlight the need for further research addressing the customer engagement behaviours, as it is a key… (more)

Subjects/Keywords: Engagement; Customer engagement; Involvement; Experience; Engagement behaviour; Consumer engagement; Sports marketing; Brand experience; Brand engagement; Customer engagement behaviour

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APA (6th Edition):

Fernandez Tello de Meneses, J. P. (n.d.). The role of product involvement and sensory brand experience on customer engagement behaviour . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/7468

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Fernandez Tello de Meneses, Juan Pablo. “The role of product involvement and sensory brand experience on customer engagement behaviour .” Thesis, AUT University. Accessed December 04, 2020. http://hdl.handle.net/10292/7468.

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Fernandez Tello de Meneses, Juan Pablo. “The role of product involvement and sensory brand experience on customer engagement behaviour .” Web. 04 Dec 2020.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

Fernandez Tello de Meneses JP. The role of product involvement and sensory brand experience on customer engagement behaviour . [Internet] [Thesis]. AUT University; [cited 2020 Dec 04]. Available from: http://hdl.handle.net/10292/7468.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

Council of Science Editors:

Fernandez Tello de Meneses JP. The role of product involvement and sensory brand experience on customer engagement behaviour . [Thesis]. AUT University; Available from: http://hdl.handle.net/10292/7468

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

11. Pina, Lídia Silveira. The perception of active listening practice on social networks as a determinant of brand engagement.

Degree: 2017, RCAAP

M31, M49

A evolução da internet nos últimos anos levou a uma mudança no ambiente dos negócios, dando origem a uma infinidade de desafios e… (more)

Subjects/Keywords: Gestão de marketing; Consumidor; Marca; Rede social; Consumer-brand relationship; Social networks; Online consumer brand engagement; Active listening; Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pina, L. S. (2017). The perception of active listening practice on social networks as a determinant of brand engagement. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/15432

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pina, Lídia Silveira. “The perception of active listening practice on social networks as a determinant of brand engagement.” 2017. Thesis, RCAAP. Accessed December 04, 2020. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/15432.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pina, Lídia Silveira. “The perception of active listening practice on social networks as a determinant of brand engagement.” 2017. Web. 04 Dec 2020.

Vancouver:

Pina LS. The perception of active listening practice on social networks as a determinant of brand engagement. [Internet] [Thesis]. RCAAP; 2017. [cited 2020 Dec 04]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/15432.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pina LS. The perception of active listening practice on social networks as a determinant of brand engagement. [Thesis]. RCAAP; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/15432

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade Nova

12. Schneider, Antonia. Online consumer behavior.

Degree: 2017, Universidade Nova

 The objective of this study is to investigate the effects on consumer engagement with the fashion industry, resulting from the planned changes in Instagram’s service… (more)

Subjects/Keywords: Online consumer behavior; Social media marketing; Social media brand engagement; Online brand cognition; Online brand affect; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Schneider, A. (2017). Online consumer behavior. (Thesis). Universidade Nova. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/23207

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Schneider, Antonia. “Online consumer behavior.” 2017. Thesis, Universidade Nova. Accessed December 04, 2020. https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/23207.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Schneider, Antonia. “Online consumer behavior.” 2017. Web. 04 Dec 2020.

Vancouver:

Schneider A. Online consumer behavior. [Internet] [Thesis]. Universidade Nova; 2017. [cited 2020 Dec 04]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/23207.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Schneider A. Online consumer behavior. [Thesis]. Universidade Nova; 2017. Available from: https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/23207

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

13. Freitas, Inês Jardim Vital de. Os millennials em Portugal: estudo exploratório a partir de um coorte etário sobre engagement consumidor-marca.

Degree: 2014, Repositório Científico do Instituto Politécnico de Lisboa

Dissertação apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

A Era Digital… (more)

Subjects/Keywords: Geração millennial; Coorte etário; ECM - Engagement consumidor; Comportamento do consumidor; Branding; Millennial generation; Age cohort; CBE - Consumer Brand Engagement; Consumer behavior; Branding

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Freitas, I. J. V. d. (2014). Os millennials em Portugal: estudo exploratório a partir de um coorte etário sobre engagement consumidor-marca. (Thesis). Repositório Científico do Instituto Politécnico de Lisboa. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/4444

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Freitas, Inês Jardim Vital de. “Os millennials em Portugal: estudo exploratório a partir de um coorte etário sobre engagement consumidor-marca.” 2014. Thesis, Repositório Científico do Instituto Politécnico de Lisboa. Accessed December 04, 2020. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/4444.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Freitas, Inês Jardim Vital de. “Os millennials em Portugal: estudo exploratório a partir de um coorte etário sobre engagement consumidor-marca.” 2014. Web. 04 Dec 2020.

Vancouver:

Freitas IJVd. Os millennials em Portugal: estudo exploratório a partir de um coorte etário sobre engagement consumidor-marca. [Internet] [Thesis]. Repositório Científico do Instituto Politécnico de Lisboa; 2014. [cited 2020 Dec 04]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/4444.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Freitas IJVd. Os millennials em Portugal: estudo exploratório a partir de um coorte etário sobre engagement consumidor-marca. [Thesis]. Repositório Científico do Instituto Politécnico de Lisboa; 2014. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/4444

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

14. Denham-Smith, John. Content Marketing’s effect on customer engagement.

Degree: Engineering and Business, 2017, University of Borås

The marketing landscape is changing, with the focus shifting from traditional marketing methods towards digital marketing. Enterprises must realize the importance of this new… (more)

Subjects/Keywords: Content marketing; customer engagement; social media; consumer engagement; digital marketing; brand engagement; Innehållsmarknadsföring; content marketing; kundengagemang; sociala medier; digital marknadsföring; varumärkesengagemang.; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Denham-Smith, J. (2017). Content Marketing’s effect on customer engagement. (Thesis). University of Borås. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12685

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Denham-Smith, John. “Content Marketing’s effect on customer engagement.” 2017. Thesis, University of Borås. Accessed December 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12685.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Denham-Smith, John. “Content Marketing’s effect on customer engagement.” 2017. Web. 04 Dec 2020.

Vancouver:

Denham-Smith J. Content Marketing’s effect on customer engagement. [Internet] [Thesis]. University of Borås; 2017. [cited 2020 Dec 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12685.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Denham-Smith J. Content Marketing’s effect on customer engagement. [Thesis]. University of Borås; 2017. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12685

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Vienna

15. Dockalová, Barbora. I identify, I engage : three types of consumers' identifications as antecedents of brand-related online activities on Instagram.

Degree: 2019, University of Vienna

Die Beziehung zwischen Marken und Ihren Konsumenten hat sich seit der Existenz sozialer Netzwerke in den vergangenen Jahren in ihrer interaktiven Natur weiterentwickelt. Konsumenten werden… (more)

Subjects/Keywords: 05.00 Kommunikationswissenschaft: Allgemeines; Identifizierung / Identifizierung der Verbrauchermarke / Identifizierung der Markengemeinschaft / nationale Identität / markenbezogenes Engagement / beitragende Aktivitäten / erschaffende Aktivitäten / Verbraucher / Instagram; identification / consumer-brand identification / brand community identification / national identity / brand-related engagement / contributing activities / creating activities / consumer / Instagram

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Dockalová, B. (2019). I identify, I engage : three types of consumers' identifications as antecedents of brand-related online activities on Instagram. (Thesis). University of Vienna. Retrieved from http://othes.univie.ac.at/59295/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Dockalová, Barbora. “I identify, I engage : three types of consumers' identifications as antecedents of brand-related online activities on Instagram.” 2019. Thesis, University of Vienna. Accessed December 04, 2020. http://othes.univie.ac.at/59295/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Dockalová, Barbora. “I identify, I engage : three types of consumers' identifications as antecedents of brand-related online activities on Instagram.” 2019. Web. 04 Dec 2020.

Vancouver:

Dockalová B. I identify, I engage : three types of consumers' identifications as antecedents of brand-related online activities on Instagram. [Internet] [Thesis]. University of Vienna; 2019. [cited 2020 Dec 04]. Available from: http://othes.univie.ac.at/59295/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Dockalová B. I identify, I engage : three types of consumers' identifications as antecedents of brand-related online activities on Instagram. [Thesis]. University of Vienna; 2019. Available from: http://othes.univie.ac.at/59295/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


York University

16. Bacic, Marija Linda. Design for experience: Evaluating the use of an emotion-mapping tool to support brand equity through the identification of emotions.

Degree: Design, 2020, York University

 The ability to form emotional connections with consumers has become an essential way to support brand equity. Emotional connections are essential as they help define… (more)

Subjects/Keywords: Design; brand equity; emotion-mapping; target emotion; marketing communication; creative brief; design process; design thinking; consumer engagement; creative development

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bacic, M. L. (2020). Design for experience: Evaluating the use of an emotion-mapping tool to support brand equity through the identification of emotions. (Masters Thesis). York University. Retrieved from http://hdl.handle.net/10315/37718

Chicago Manual of Style (16th Edition):

Bacic, Marija Linda. “Design for experience: Evaluating the use of an emotion-mapping tool to support brand equity through the identification of emotions.” 2020. Masters Thesis, York University. Accessed December 04, 2020. http://hdl.handle.net/10315/37718.

MLA Handbook (7th Edition):

Bacic, Marija Linda. “Design for experience: Evaluating the use of an emotion-mapping tool to support brand equity through the identification of emotions.” 2020. Web. 04 Dec 2020.

Vancouver:

Bacic ML. Design for experience: Evaluating the use of an emotion-mapping tool to support brand equity through the identification of emotions. [Internet] [Masters thesis]. York University; 2020. [cited 2020 Dec 04]. Available from: http://hdl.handle.net/10315/37718.

Council of Science Editors:

Bacic ML. Design for experience: Evaluating the use of an emotion-mapping tool to support brand equity through the identification of emotions. [Masters Thesis]. York University; 2020. Available from: http://hdl.handle.net/10315/37718

17. Lundin, Lina. "Just nu får ni 20% på hela hemsidan" : Hur unga vuxna uppger att deras köpbeslut påverkas av influencermarknadsföring på sociala medier.

Degree: Division of Media and Design, 2020, University West

This study investigated how young adults (18 - 29 years) stated that their purchasing decisions were influenced by influencer marketing on social media. This… (more)

Subjects/Keywords: influencer marketing; social media; brand engagement; consumer  behaviour ; Influencer marketing; sociala medier; varumärkesengagemang;   konsumentbeteende; Information Systems; Systemvetenskap, informationssystem och informatik

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lundin, L. (2020). "Just nu får ni 20% på hela hemsidan" : Hur unga vuxna uppger att deras köpbeslut påverkas av influencermarknadsföring på sociala medier. (Thesis). University West. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-15634

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lundin, Lina. “"Just nu får ni 20% på hela hemsidan" : Hur unga vuxna uppger att deras köpbeslut påverkas av influencermarknadsföring på sociala medier.” 2020. Thesis, University West. Accessed December 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-15634.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lundin, Lina. “"Just nu får ni 20% på hela hemsidan" : Hur unga vuxna uppger att deras köpbeslut påverkas av influencermarknadsföring på sociala medier.” 2020. Web. 04 Dec 2020.

Vancouver:

Lundin L. "Just nu får ni 20% på hela hemsidan" : Hur unga vuxna uppger att deras köpbeslut påverkas av influencermarknadsföring på sociala medier. [Internet] [Thesis]. University West; 2020. [cited 2020 Dec 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-15634.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lundin L. "Just nu får ni 20% på hela hemsidan" : Hur unga vuxna uppger att deras köpbeslut påverkas av influencermarknadsföring på sociala medier. [Thesis]. University West; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hv:diva-15634

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Bowling Green State University

18. Abuljadail, Mohammad Hatim. Consumers' Engagement with Local and Global Brands on Facebook in Saudi Arabia.

Degree: PhD, Communication Studies, 2017, Bowling Green State University

 Facebook is one of the most popular outlets that allows brands to connect with their customers. With globalization, brands are expanding their reach to consumers… (more)

Subjects/Keywords: Management; Marketing; Middle Eastern Studies; Mass Media; Communication; Social Media; Facebook; Branding; Consumer Engagement; Brand Loyalty; Saudi Arabia; Globalization

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Abuljadail, M. H. (2017). Consumers' Engagement with Local and Global Brands on Facebook in Saudi Arabia. (Doctoral Dissertation). Bowling Green State University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1496849044166664

Chicago Manual of Style (16th Edition):

Abuljadail, Mohammad Hatim. “Consumers' Engagement with Local and Global Brands on Facebook in Saudi Arabia.” 2017. Doctoral Dissertation, Bowling Green State University. Accessed December 04, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1496849044166664.

MLA Handbook (7th Edition):

Abuljadail, Mohammad Hatim. “Consumers' Engagement with Local and Global Brands on Facebook in Saudi Arabia.” 2017. Web. 04 Dec 2020.

Vancouver:

Abuljadail MH. Consumers' Engagement with Local and Global Brands on Facebook in Saudi Arabia. [Internet] [Doctoral dissertation]. Bowling Green State University; 2017. [cited 2020 Dec 04]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1496849044166664.

Council of Science Editors:

Abuljadail MH. Consumers' Engagement with Local and Global Brands on Facebook in Saudi Arabia. [Doctoral Dissertation]. Bowling Green State University; 2017. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1496849044166664

19. Santos, Barbara Coutinho Pires dos. A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity.

Degree: 2015, Universidade de Évora

 Este estudo tem como objetivo identificar as relações existentes entre as motivações, o Brand Love e o Brand Gender no Brand Engagement dos consumidores com… (more)

Subjects/Keywords: Brand Love; Brand gender; Brand engagement no Facebook; Brand equity

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APA (6th Edition):

Santos, B. C. P. d. (2015). A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity. (Thesis). Universidade de Évora. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/16086

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Santos, Barbara Coutinho Pires dos. “A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity.” 2015. Thesis, Universidade de Évora. Accessed December 04, 2020. https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/16086.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Santos, Barbara Coutinho Pires dos. “A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity.” 2015. Web. 04 Dec 2020.

Vancouver:

Santos BCPd. A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity. [Internet] [Thesis]. Universidade de Évora; 2015. [cited 2020 Dec 04]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/16086.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Santos BCPd. A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity. [Thesis]. Universidade de Évora; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/16086

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Guelph

20. Shabaga, Rebecca. Predicting Persistence: An Examination of Two Critical Indicators of Brand Relationship Strength.

Degree: MS, Department of Marketing and Consumer Studies, 2013, University of Guelph

 The current research argues that brand commitment, a multidimensional construct consisting of brand attachment, long-term orientation, and intent to persist, is a better indicator of… (more)

Subjects/Keywords: consumer brand relationships; brand relationship; brand attachment; brand commitment

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Shabaga, R. (2013). Predicting Persistence: An Examination of Two Critical Indicators of Brand Relationship Strength. (Masters Thesis). University of Guelph. Retrieved from https://atrium.lib.uoguelph.ca/xmlui/handle/10214/7298

Chicago Manual of Style (16th Edition):

Shabaga, Rebecca. “Predicting Persistence: An Examination of Two Critical Indicators of Brand Relationship Strength.” 2013. Masters Thesis, University of Guelph. Accessed December 04, 2020. https://atrium.lib.uoguelph.ca/xmlui/handle/10214/7298.

MLA Handbook (7th Edition):

Shabaga, Rebecca. “Predicting Persistence: An Examination of Two Critical Indicators of Brand Relationship Strength.” 2013. Web. 04 Dec 2020.

Vancouver:

Shabaga R. Predicting Persistence: An Examination of Two Critical Indicators of Brand Relationship Strength. [Internet] [Masters thesis]. University of Guelph; 2013. [cited 2020 Dec 04]. Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/7298.

Council of Science Editors:

Shabaga R. Predicting Persistence: An Examination of Two Critical Indicators of Brand Relationship Strength. [Masters Thesis]. University of Guelph; 2013. Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/7298


Jönköping University

21. Johansson, William; Nikolov, Nikolay Antonov. Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance.

Degree: Business Administration, 2016, Jönköping University

  As everyday consumers become more engaged with their products and services, it is apparent that they are more willing to associate with certain brands.… (more)

Subjects/Keywords: Brand Avoidance; Consumer Behavior; Brand Loyalty; Brand Community; Brand Management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Johansson, William; Nikolov, N. A. (2016). Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30176

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Johansson, William; Nikolov, Nikolay Antonov. “Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance.” 2016. Thesis, Jönköping University. Accessed December 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30176.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Johansson, William; Nikolov, Nikolay Antonov. “Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance.” 2016. Web. 04 Dec 2020.

Vancouver:

Johansson, William; Nikolov NA. Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance. [Internet] [Thesis]. Jönköping University; 2016. [cited 2020 Dec 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30176.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Johansson, William; Nikolov NA. Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance. [Thesis]. Jönköping University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30176

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of New South Wales

22. Teo, Siew Imm Theresa. Consumers are social beings: A contextual investigation of social network influences on the consumer-brand relationships of Chinese consumers.

Degree: Marketing, 2016, University of New South Wales

 AbstractThis dissertation considers consumers as social beings, with a focus on the way social networks influence Consumer-Brand Relationships (C-BR): study one looks broadly at the… (more)

Subjects/Keywords: Consumer Decision Making; Consumer-brand relationship; Brand Management; Acculturation; Cinese consumer

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APA (6th Edition):

Teo, S. I. T. (2016). Consumers are social beings: A contextual investigation of social network influences on the consumer-brand relationships of Chinese consumers. (Doctoral Dissertation). University of New South Wales. Retrieved from http://handle.unsw.edu.au/1959.4/57354 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:43318/SOURCE02?view=true

Chicago Manual of Style (16th Edition):

Teo, Siew Imm Theresa. “Consumers are social beings: A contextual investigation of social network influences on the consumer-brand relationships of Chinese consumers.” 2016. Doctoral Dissertation, University of New South Wales. Accessed December 04, 2020. http://handle.unsw.edu.au/1959.4/57354 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:43318/SOURCE02?view=true.

MLA Handbook (7th Edition):

Teo, Siew Imm Theresa. “Consumers are social beings: A contextual investigation of social network influences on the consumer-brand relationships of Chinese consumers.” 2016. Web. 04 Dec 2020.

Vancouver:

Teo SIT. Consumers are social beings: A contextual investigation of social network influences on the consumer-brand relationships of Chinese consumers. [Internet] [Doctoral dissertation]. University of New South Wales; 2016. [cited 2020 Dec 04]. Available from: http://handle.unsw.edu.au/1959.4/57354 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:43318/SOURCE02?view=true.

Council of Science Editors:

Teo SIT. Consumers are social beings: A contextual investigation of social network influences on the consumer-brand relationships of Chinese consumers. [Doctoral Dissertation]. University of New South Wales; 2016. Available from: http://handle.unsw.edu.au/1959.4/57354 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:43318/SOURCE02?view=true


University of Saskatchewan

23. Michael, Brittany. Social Media Influencers: A Route to Brand Engagement for their Followers.

Degree: 2019, University of Saskatchewan

 Social media has had a significant impact on current branding practices. As a result of this changing environment, brand managers are no longer sole providers… (more)

Subjects/Keywords: Social Media Influencers; Brand Engagement

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Michael, B. (2019). Social Media Influencers: A Route to Brand Engagement for their Followers. (Thesis). University of Saskatchewan. Retrieved from http://hdl.handle.net/10388/12253

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Michael, Brittany. “Social Media Influencers: A Route to Brand Engagement for their Followers.” 2019. Thesis, University of Saskatchewan. Accessed December 04, 2020. http://hdl.handle.net/10388/12253.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Michael, Brittany. “Social Media Influencers: A Route to Brand Engagement for their Followers.” 2019. Web. 04 Dec 2020.

Vancouver:

Michael B. Social Media Influencers: A Route to Brand Engagement for their Followers. [Internet] [Thesis]. University of Saskatchewan; 2019. [cited 2020 Dec 04]. Available from: http://hdl.handle.net/10388/12253.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Michael B. Social Media Influencers: A Route to Brand Engagement for their Followers. [Thesis]. University of Saskatchewan; 2019. Available from: http://hdl.handle.net/10388/12253

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

24. Lin, Hsiao-chi. A Study Of the Correlation between Brand Mascot and Purchase Intention:Identifying the role of Consumer Brand awareness.

Degree: Master, EMBA, 2016, NSYSU

Brand mascots are created by unique images and characters to convey specific corporate philosophies to consumers, aiming at building strong and positive connections between corporate… (more)

Subjects/Keywords: Brand Mascot; Purchase intention; Consumer Brand Awareness

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lin, H. (2016). A Study Of the Correlation between Brand Mascot and Purchase Intention:Identifying the role of Consumer Brand awareness. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0807116-175114

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lin, Hsiao-chi. “A Study Of the Correlation between Brand Mascot and Purchase Intention:Identifying the role of Consumer Brand awareness.” 2016. Thesis, NSYSU. Accessed December 04, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0807116-175114.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lin, Hsiao-chi. “A Study Of the Correlation between Brand Mascot and Purchase Intention:Identifying the role of Consumer Brand awareness.” 2016. Web. 04 Dec 2020.

Vancouver:

Lin H. A Study Of the Correlation between Brand Mascot and Purchase Intention:Identifying the role of Consumer Brand awareness. [Internet] [Thesis]. NSYSU; 2016. [cited 2020 Dec 04]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0807116-175114.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lin H. A Study Of the Correlation between Brand Mascot and Purchase Intention:Identifying the role of Consumer Brand awareness. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0807116-175114

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Wollongong

25. Lu, Mingyuan. An investigation of consumer motives to purchase counterfeit luxury-branded products.

Degree: Master of Marketing - Research, 2013, University of Wollongong

  Purpose – Consumer demand for Counterfeit Luxury-Branded Products (CLBP) has grown rapidly over the last decades. The increased volume of counterfeits makes investigating the… (more)

Subjects/Keywords: counterfeiting; luxury brand; consumer-based brand enquiry

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lu, M. (2013). An investigation of consumer motives to purchase counterfeit luxury-branded products. (Masters Thesis). University of Wollongong. Retrieved from 1505 MARKETING ; https://ro.uow.edu.au/theses/4084

Chicago Manual of Style (16th Edition):

Lu, Mingyuan. “An investigation of consumer motives to purchase counterfeit luxury-branded products.” 2013. Masters Thesis, University of Wollongong. Accessed December 04, 2020. 1505 MARKETING ; https://ro.uow.edu.au/theses/4084.

MLA Handbook (7th Edition):

Lu, Mingyuan. “An investigation of consumer motives to purchase counterfeit luxury-branded products.” 2013. Web. 04 Dec 2020.

Vancouver:

Lu M. An investigation of consumer motives to purchase counterfeit luxury-branded products. [Internet] [Masters thesis]. University of Wollongong; 2013. [cited 2020 Dec 04]. Available from: 1505 MARKETING ; https://ro.uow.edu.au/theses/4084.

Council of Science Editors:

Lu M. An investigation of consumer motives to purchase counterfeit luxury-branded products. [Masters Thesis]. University of Wollongong; 2013. Available from: 1505 MARKETING ; https://ro.uow.edu.au/theses/4084


University of New South Wales

26. Tjiptono, Fandy. Brand registration and usage in selected FMCG markets in Indonesia 1914 to 2007: a study of brands and branding in a transitional economy.

Degree: Marketing, 2011, University of New South Wales

 This study aims to examine characteristics associated with brand longevity in a developing country. The research context was six fast moving consumer good markets (i.e.… (more)

Subjects/Keywords: Brand longevity; Consumer goods markets; Brand registration

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tjiptono, F. (2011). Brand registration and usage in selected FMCG markets in Indonesia 1914 to 2007: a study of brands and branding in a transitional economy. (Doctoral Dissertation). University of New South Wales. Retrieved from http://handle.unsw.edu.au/1959.4/50876 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:9770/SOURCE02?view=true

Chicago Manual of Style (16th Edition):

Tjiptono, Fandy. “Brand registration and usage in selected FMCG markets in Indonesia 1914 to 2007: a study of brands and branding in a transitional economy.” 2011. Doctoral Dissertation, University of New South Wales. Accessed December 04, 2020. http://handle.unsw.edu.au/1959.4/50876 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:9770/SOURCE02?view=true.

MLA Handbook (7th Edition):

Tjiptono, Fandy. “Brand registration and usage in selected FMCG markets in Indonesia 1914 to 2007: a study of brands and branding in a transitional economy.” 2011. Web. 04 Dec 2020.

Vancouver:

Tjiptono F. Brand registration and usage in selected FMCG markets in Indonesia 1914 to 2007: a study of brands and branding in a transitional economy. [Internet] [Doctoral dissertation]. University of New South Wales; 2011. [cited 2020 Dec 04]. Available from: http://handle.unsw.edu.au/1959.4/50876 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:9770/SOURCE02?view=true.

Council of Science Editors:

Tjiptono F. Brand registration and usage in selected FMCG markets in Indonesia 1914 to 2007: a study of brands and branding in a transitional economy. [Doctoral Dissertation]. University of New South Wales; 2011. Available from: http://handle.unsw.edu.au/1959.4/50876 ; https://unsworks.unsw.edu.au/fapi/datastream/unsworks:9770/SOURCE02?view=true


Anna University

27. Thomas michael. A study on the factors influencing Consumer preferences towards brand Extensions and their impact on parent Brands image with reference to fast Moving consumer goods FMCGS;.

Degree: A study on the factors influencing Consumer preferences towards brand Extensions and their impact on parent Brands image with reference to fast Moving consumer goods FMCGS, 2015, Anna University

India is making significant progress in economic development and newlinehas led to a changing pattern of consumption among Indians thanks to rising newlineincome levels In… (more)

Subjects/Keywords: Consumer preferences towards brand Extensions

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APA (6th Edition):

michael, T. (2015). A study on the factors influencing Consumer preferences towards brand Extensions and their impact on parent Brands image with reference to fast Moving consumer goods FMCGS;. (Thesis). Anna University. Retrieved from http://shodhganga.inflibnet.ac.in/handle/10603/39888

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

michael, Thomas. “A study on the factors influencing Consumer preferences towards brand Extensions and their impact on parent Brands image with reference to fast Moving consumer goods FMCGS;.” 2015. Thesis, Anna University. Accessed December 04, 2020. http://shodhganga.inflibnet.ac.in/handle/10603/39888.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

michael, Thomas. “A study on the factors influencing Consumer preferences towards brand Extensions and their impact on parent Brands image with reference to fast Moving consumer goods FMCGS;.” 2015. Web. 04 Dec 2020.

Vancouver:

michael T. A study on the factors influencing Consumer preferences towards brand Extensions and their impact on parent Brands image with reference to fast Moving consumer goods FMCGS;. [Internet] [Thesis]. Anna University; 2015. [cited 2020 Dec 04]. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/39888.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

michael T. A study on the factors influencing Consumer preferences towards brand Extensions and their impact on parent Brands image with reference to fast Moving consumer goods FMCGS;. [Thesis]. Anna University; 2015. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/39888

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Nairobi

28. Muthama, Esther K. Factors affecting consumer brand loyalty among tier one and tier two Commercial Banks In Kenya .

Degree: 2015, University of Nairobi

 Banking industry is exponentially growing in Kenya due to investment and savings needs that Kenyans have. Creating brand loyalty to ensure constant flow of customers… (more)

Subjects/Keywords: consumer brand; Commercial Banks; tier

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APA (6th Edition):

Muthama, E. K. (2015). Factors affecting consumer brand loyalty among tier one and tier two Commercial Banks In Kenya . (Thesis). University of Nairobi. Retrieved from http://hdl.handle.net/11295/94800

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Muthama, Esther K. “Factors affecting consumer brand loyalty among tier one and tier two Commercial Banks In Kenya .” 2015. Thesis, University of Nairobi. Accessed December 04, 2020. http://hdl.handle.net/11295/94800.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Muthama, Esther K. “Factors affecting consumer brand loyalty among tier one and tier two Commercial Banks In Kenya .” 2015. Web. 04 Dec 2020.

Vancouver:

Muthama EK. Factors affecting consumer brand loyalty among tier one and tier two Commercial Banks In Kenya . [Internet] [Thesis]. University of Nairobi; 2015. [cited 2020 Dec 04]. Available from: http://hdl.handle.net/11295/94800.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Muthama EK. Factors affecting consumer brand loyalty among tier one and tier two Commercial Banks In Kenya . [Thesis]. University of Nairobi; 2015. Available from: http://hdl.handle.net/11295/94800

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

29. Freire, Tânia Raquel Matos. Advertising in new media : internship in dutchy design.

Degree: 2013, Instituto Politécnico de Castelo Branco

Relatório de Estágio apresentado à Escola Superior de Artes Aplicadas do Instituto Politécnico de Castelo Branco e Faculdade de Arquitectura Universidade Técnica de Lisboa para… (more)

Subjects/Keywords: Advertising; Brand; Communication; Consumer; Media

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APA (6th Edition):

Freire, T. R. M. (2013). Advertising in new media : internship in dutchy design. (Thesis). Instituto Politécnico de Castelo Branco. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipcb.pt:10400.11/1770

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Freire, Tânia Raquel Matos. “Advertising in new media : internship in dutchy design.” 2013. Thesis, Instituto Politécnico de Castelo Branco. Accessed December 04, 2020. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipcb.pt:10400.11/1770.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Freire, Tânia Raquel Matos. “Advertising in new media : internship in dutchy design.” 2013. Web. 04 Dec 2020.

Vancouver:

Freire TRM. Advertising in new media : internship in dutchy design. [Internet] [Thesis]. Instituto Politécnico de Castelo Branco; 2013. [cited 2020 Dec 04]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipcb.pt:10400.11/1770.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Freire TRM. Advertising in new media : internship in dutchy design. [Thesis]. Instituto Politécnico de Castelo Branco; 2013. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipcb.pt:10400.11/1770

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Texas – Austin

30. Choi, Jung Hwa, Ph. D. Brand message strategies and consumer motivations to respond.

Degree: PhD, Advertising, 2018, University of Texas – Austin

 The overarching purpose of this dissertation is to first provide a theoretical and empirical background for research on motivation and branding strategies; a review of… (more)

Subjects/Keywords: Social media; Consumer-brand relationship

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Choi, Jung Hwa, P. D. (2018). Brand message strategies and consumer motivations to respond. (Doctoral Dissertation). University of Texas – Austin. Retrieved from http://dx.doi.org/10.26153/tsw/10135

Chicago Manual of Style (16th Edition):

Choi, Jung Hwa, Ph D. “Brand message strategies and consumer motivations to respond.” 2018. Doctoral Dissertation, University of Texas – Austin. Accessed December 04, 2020. http://dx.doi.org/10.26153/tsw/10135.

MLA Handbook (7th Edition):

Choi, Jung Hwa, Ph D. “Brand message strategies and consumer motivations to respond.” 2018. Web. 04 Dec 2020.

Vancouver:

Choi, Jung Hwa PD. Brand message strategies and consumer motivations to respond. [Internet] [Doctoral dissertation]. University of Texas – Austin; 2018. [cited 2020 Dec 04]. Available from: http://dx.doi.org/10.26153/tsw/10135.

Council of Science Editors:

Choi, Jung Hwa PD. Brand message strategies and consumer motivations to respond. [Doctoral Dissertation]. University of Texas – Austin; 2018. Available from: http://dx.doi.org/10.26153/tsw/10135

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