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You searched for subject:( Brands). Showing records 1 – 30 of 713 total matches.

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1. Salami, Risiqat Bolanle. Consumer Buying Criteria for National and Premium Own-label Food Brands.

Degree: 2014, University of Hertfordshire

 Since its introduction, the premium own label range has become the fastest growing of the own label tiers available in supermarkets in spite of its… (more)

Subjects/Keywords: label brands; national brands; premium own label brands; choice determinants; brand equity

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APA (6th Edition):

Salami, R. B. (2014). Consumer Buying Criteria for National and Premium Own-label Food Brands. (Masters Thesis). University of Hertfordshire. Retrieved from http://hdl.handle.net/2299/15325

Chicago Manual of Style (16th Edition):

Salami, Risiqat Bolanle. “Consumer Buying Criteria for National and Premium Own-label Food Brands.” 2014. Masters Thesis, University of Hertfordshire. Accessed December 05, 2020. http://hdl.handle.net/2299/15325.

MLA Handbook (7th Edition):

Salami, Risiqat Bolanle. “Consumer Buying Criteria for National and Premium Own-label Food Brands.” 2014. Web. 05 Dec 2020.

Vancouver:

Salami RB. Consumer Buying Criteria for National and Premium Own-label Food Brands. [Internet] [Masters thesis]. University of Hertfordshire; 2014. [cited 2020 Dec 05]. Available from: http://hdl.handle.net/2299/15325.

Council of Science Editors:

Salami RB. Consumer Buying Criteria for National and Premium Own-label Food Brands. [Masters Thesis]. University of Hertfordshire; 2014. Available from: http://hdl.handle.net/2299/15325

2. Misra, Rhizu Krishna. A Study of mature brands and develop strategies to revitalize them in chosen industries.

Degree: 2013, SNDT Womens University

None Advisors/Committee Members: Smarta, R B.

Subjects/Keywords: Brands; industries

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APA (6th Edition):

Misra, R. K. (2013). A Study of mature brands and develop strategies to revitalize them in chosen industries. (Thesis). SNDT Womens University. Retrieved from http://shodhganga.inflibnet.ac.in/handle/10603/9522

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Misra, Rhizu Krishna. “A Study of mature brands and develop strategies to revitalize them in chosen industries.” 2013. Thesis, SNDT Womens University. Accessed December 05, 2020. http://shodhganga.inflibnet.ac.in/handle/10603/9522.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Misra, Rhizu Krishna. “A Study of mature brands and develop strategies to revitalize them in chosen industries.” 2013. Web. 05 Dec 2020.

Vancouver:

Misra RK. A Study of mature brands and develop strategies to revitalize them in chosen industries. [Internet] [Thesis]. SNDT Womens University; 2013. [cited 2020 Dec 05]. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/9522.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Misra RK. A Study of mature brands and develop strategies to revitalize them in chosen industries. [Thesis]. SNDT Womens University; 2013. Available from: http://shodhganga.inflibnet.ac.in/handle/10603/9522

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Penn State University

3. Subba Rao, Puligadda Sanjay. Essays In Branding: A Look At Brands Through The Consumers' Eyes .

Degree: 2008, Penn State University

 Investigating a perceptual process in the first essay and evaluative processes in the second essay, this research examines the consumer-brand relationship from a dual perspective… (more)

Subjects/Keywords: Consumer; Brands

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APA (6th Edition):

Subba Rao, P. S. (2008). Essays In Branding: A Look At Brands Through The Consumers' Eyes . (Thesis). Penn State University. Retrieved from https://submit-etda.libraries.psu.edu/catalog/7734

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Subba Rao, Puligadda Sanjay. “Essays In Branding: A Look At Brands Through The Consumers' Eyes .” 2008. Thesis, Penn State University. Accessed December 05, 2020. https://submit-etda.libraries.psu.edu/catalog/7734.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Subba Rao, Puligadda Sanjay. “Essays In Branding: A Look At Brands Through The Consumers' Eyes .” 2008. Web. 05 Dec 2020.

Vancouver:

Subba Rao PS. Essays In Branding: A Look At Brands Through The Consumers' Eyes . [Internet] [Thesis]. Penn State University; 2008. [cited 2020 Dec 05]. Available from: https://submit-etda.libraries.psu.edu/catalog/7734.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Subba Rao PS. Essays In Branding: A Look At Brands Through The Consumers' Eyes . [Thesis]. Penn State University; 2008. Available from: https://submit-etda.libraries.psu.edu/catalog/7734

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Nairobi

4. Odera, Esther A. Factors influencing loyalty towards paint brands by contractors in Nairobi City County .

Degree: 2015, University of Nairobi

 The study examines the factors influencing loyalty towards paint brands by Contractors in nairobi city county. The study had one objective was to assess factors… (more)

Subjects/Keywords: loyalty; paint brands; Nairobi

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APA (6th Edition):

Odera, E. A. (2015). Factors influencing loyalty towards paint brands by contractors in Nairobi City County . (Thesis). University of Nairobi. Retrieved from http://hdl.handle.net/11295/94821

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Odera, Esther A. “Factors influencing loyalty towards paint brands by contractors in Nairobi City County .” 2015. Thesis, University of Nairobi. Accessed December 05, 2020. http://hdl.handle.net/11295/94821.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Odera, Esther A. “Factors influencing loyalty towards paint brands by contractors in Nairobi City County .” 2015. Web. 05 Dec 2020.

Vancouver:

Odera EA. Factors influencing loyalty towards paint brands by contractors in Nairobi City County . [Internet] [Thesis]. University of Nairobi; 2015. [cited 2020 Dec 05]. Available from: http://hdl.handle.net/11295/94821.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Odera EA. Factors influencing loyalty towards paint brands by contractors in Nairobi City County . [Thesis]. University of Nairobi; 2015. Available from: http://hdl.handle.net/11295/94821

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Ghana

5. Berchie, O.I. Understanding Consumer Preference for Automobile Brands: The Case of Ghana .

Degree: 2019, University of Ghana

 Over the years, firms have made considerable investment into various types of branding activities in order to become competitive and profitable by virtue of consumer… (more)

Subjects/Keywords: Consumer Preference; Automobile Brands; Ghana

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APA (6th Edition):

Berchie, O. I. (2019). Understanding Consumer Preference for Automobile Brands: The Case of Ghana . (Masters Thesis). University of Ghana. Retrieved from http://ugspace.ug.edu.gh/handle/123456789/30869

Chicago Manual of Style (16th Edition):

Berchie, O I. “Understanding Consumer Preference for Automobile Brands: The Case of Ghana .” 2019. Masters Thesis, University of Ghana. Accessed December 05, 2020. http://ugspace.ug.edu.gh/handle/123456789/30869.

MLA Handbook (7th Edition):

Berchie, O I. “Understanding Consumer Preference for Automobile Brands: The Case of Ghana .” 2019. Web. 05 Dec 2020.

Vancouver:

Berchie OI. Understanding Consumer Preference for Automobile Brands: The Case of Ghana . [Internet] [Masters thesis]. University of Ghana; 2019. [cited 2020 Dec 05]. Available from: http://ugspace.ug.edu.gh/handle/123456789/30869.

Council of Science Editors:

Berchie OI. Understanding Consumer Preference for Automobile Brands: The Case of Ghana . [Masters Thesis]. University of Ghana; 2019. Available from: http://ugspace.ug.edu.gh/handle/123456789/30869


Universidade Nova

6. Falardo, Sara Figueiredo Caeiro. Children emotional reactions toward advertising and brands: A drawing experiment.

Degree: 2011, Universidade Nova

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics Advisors/Committee Members: Agante, Luísa.

Subjects/Keywords: Children; Commercials; Brands; Portugal

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APA (6th Edition):

Falardo, S. F. C. (2011). Children emotional reactions toward advertising and brands: A drawing experiment. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/10071

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Falardo, Sara Figueiredo Caeiro. “Children emotional reactions toward advertising and brands: A drawing experiment.” 2011. Thesis, Universidade Nova. Accessed December 05, 2020. http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/10071.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Falardo, Sara Figueiredo Caeiro. “Children emotional reactions toward advertising and brands: A drawing experiment.” 2011. Web. 05 Dec 2020.

Vancouver:

Falardo SFC. Children emotional reactions toward advertising and brands: A drawing experiment. [Internet] [Thesis]. Universidade Nova; 2011. [cited 2020 Dec 05]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/10071.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Falardo SFC. Children emotional reactions toward advertising and brands: A drawing experiment. [Thesis]. Universidade Nova; 2011. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/10071

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Boston College

7. Dubois, Emilie. Performing the 1%: Class Rules in Lifestyle Brand Production and Consumption.

Degree: MA, Sociology, 2012, Boston College

 To date, consumption and culture scholars have not considered the impact of occupations that require workers to perform the desire for an elite, moneyed lifestyle… (more)

Subjects/Keywords: Lifestyle brands; Conspicuous consumption

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APA (6th Edition):

Dubois, E. (2012). Performing the 1%: Class Rules in Lifestyle Brand Production and Consumption. (Masters Thesis). Boston College. Retrieved from http://dlib.bc.edu/islandora/object/bc-ir:101340

Chicago Manual of Style (16th Edition):

Dubois, Emilie. “Performing the 1%: Class Rules in Lifestyle Brand Production and Consumption.” 2012. Masters Thesis, Boston College. Accessed December 05, 2020. http://dlib.bc.edu/islandora/object/bc-ir:101340.

MLA Handbook (7th Edition):

Dubois, Emilie. “Performing the 1%: Class Rules in Lifestyle Brand Production and Consumption.” 2012. Web. 05 Dec 2020.

Vancouver:

Dubois E. Performing the 1%: Class Rules in Lifestyle Brand Production and Consumption. [Internet] [Masters thesis]. Boston College; 2012. [cited 2020 Dec 05]. Available from: http://dlib.bc.edu/islandora/object/bc-ir:101340.

Council of Science Editors:

Dubois E. Performing the 1%: Class Rules in Lifestyle Brand Production and Consumption. [Masters Thesis]. Boston College; 2012. Available from: http://dlib.bc.edu/islandora/object/bc-ir:101340


Tampereen ammattikorkeakoulu

8. Lechner, Simon. The creation of a brand : case study: LangPerform.

Degree: 2010, Tampereen ammattikorkeakoulu

Subjects/Keywords: marketing; brands

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APA (6th Edition):

Lechner, S. (2010). The creation of a brand : case study: LangPerform. (Thesis). Tampereen ammattikorkeakoulu. Retrieved from http://www.theseus.fi/handle/10024/8519

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lechner, Simon. “The creation of a brand : case study: LangPerform.” 2010. Thesis, Tampereen ammattikorkeakoulu. Accessed December 05, 2020. http://www.theseus.fi/handle/10024/8519.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lechner, Simon. “The creation of a brand : case study: LangPerform.” 2010. Web. 05 Dec 2020.

Vancouver:

Lechner S. The creation of a brand : case study: LangPerform. [Internet] [Thesis]. Tampereen ammattikorkeakoulu; 2010. [cited 2020 Dec 05]. Available from: http://www.theseus.fi/handle/10024/8519.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lechner S. The creation of a brand : case study: LangPerform. [Thesis]. Tampereen ammattikorkeakoulu; 2010. Available from: http://www.theseus.fi/handle/10024/8519

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Southern California

9. Shen, Chu. Consumer awareness of Chinese brands in the United States.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper discusses United States consumer awareness of Chinese brands as Chinese companies have entered the American market in recent years. Through several interviews with… (more)

Subjects/Keywords: China; brands; United States; awareness

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APA (6th Edition):

Shen, C. (2012). Consumer awareness of Chinese brands in the United States. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/31813/rec/1610

Chicago Manual of Style (16th Edition):

Shen, Chu. “Consumer awareness of Chinese brands in the United States.” 2012. Masters Thesis, University of Southern California. Accessed December 05, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/31813/rec/1610.

MLA Handbook (7th Edition):

Shen, Chu. “Consumer awareness of Chinese brands in the United States.” 2012. Web. 05 Dec 2020.

Vancouver:

Shen C. Consumer awareness of Chinese brands in the United States. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2020 Dec 05]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/31813/rec/1610.

Council of Science Editors:

Shen C. Consumer awareness of Chinese brands in the United States. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/31813/rec/1610

10. Schmidt-Devlin, Ellen M. OMNI-BRAND: THE PARADOX OF GLOBAL ACCEPTANCE AND LOCAL AUTHENTICITY.

Degree: PhD, Management, 2020, Case Western Reserve University School of Graduate Studies

 The traditional distinction between global and local brands is losing salience driven by globalization and digital technology. Using the paradox theory, this dissertation investigates a… (more)

Subjects/Keywords: Marketing; globalization; global brands; local brands; authenticity; paradox theory

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APA (6th Edition):

Schmidt-Devlin, E. M. (2020). OMNI-BRAND: THE PARADOX OF GLOBAL ACCEPTANCE AND LOCAL AUTHENTICITY. (Doctoral Dissertation). Case Western Reserve University School of Graduate Studies. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=case1584618669205106

Chicago Manual of Style (16th Edition):

Schmidt-Devlin, Ellen M. “OMNI-BRAND: THE PARADOX OF GLOBAL ACCEPTANCE AND LOCAL AUTHENTICITY.” 2020. Doctoral Dissertation, Case Western Reserve University School of Graduate Studies. Accessed December 05, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=case1584618669205106.

MLA Handbook (7th Edition):

Schmidt-Devlin, Ellen M. “OMNI-BRAND: THE PARADOX OF GLOBAL ACCEPTANCE AND LOCAL AUTHENTICITY.” 2020. Web. 05 Dec 2020.

Vancouver:

Schmidt-Devlin EM. OMNI-BRAND: THE PARADOX OF GLOBAL ACCEPTANCE AND LOCAL AUTHENTICITY. [Internet] [Doctoral dissertation]. Case Western Reserve University School of Graduate Studies; 2020. [cited 2020 Dec 05]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=case1584618669205106.

Council of Science Editors:

Schmidt-Devlin EM. OMNI-BRAND: THE PARADOX OF GLOBAL ACCEPTANCE AND LOCAL AUTHENTICITY. [Doctoral Dissertation]. Case Western Reserve University School of Graduate Studies; 2020. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=case1584618669205106


The Ohio State University

11. Huang, Min-Hsin. Price competition between store brands and national brands: determinants of price elasticities for cheese products.

Degree: PhD, Agricultural, Environmental and Development Economics, 2004, The Ohio State University

 Store brands and national brands (Kraft) account for eighty percent of the retail cheese market in the United States. The goal of this study is… (more)

Subjects/Keywords: Store Brands; National Brands; Cheese

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APA (6th Edition):

Huang, M. (2004). Price competition between store brands and national brands: determinants of price elasticities for cheese products. (Doctoral Dissertation). The Ohio State University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=osu1083621040

Chicago Manual of Style (16th Edition):

Huang, Min-Hsin. “Price competition between store brands and national brands: determinants of price elasticities for cheese products.” 2004. Doctoral Dissertation, The Ohio State University. Accessed December 05, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1083621040.

MLA Handbook (7th Edition):

Huang, Min-Hsin. “Price competition between store brands and national brands: determinants of price elasticities for cheese products.” 2004. Web. 05 Dec 2020.

Vancouver:

Huang M. Price competition between store brands and national brands: determinants of price elasticities for cheese products. [Internet] [Doctoral dissertation]. The Ohio State University; 2004. [cited 2020 Dec 05]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1083621040.

Council of Science Editors:

Huang M. Price competition between store brands and national brands: determinants of price elasticities for cheese products. [Doctoral Dissertation]. The Ohio State University; 2004. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1083621040


University of Pretoria

12. Diedericks, Lizette. The influence of brand incongruity on females’ perception of the properties of bi-national apparel products.

Degree: Consumer Science, 2013, University of Pretoria

 This study investigated the influence of brand incongruity on females’ perception of the properties of bi-national apparel products. A survey was conducted across Tshwane, a… (more)

Subjects/Keywords: Apparel brands; Brands’ country of origin; Brands’ country of manufacture; Brands’ COO-effect; Status value of brands; Functional performance characteristics of apparel; Eco friendly attributes of apparel; UCTD

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Diedericks, L. (2013). The influence of brand incongruity on females’ perception of the properties of bi-national apparel products. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/41107

Chicago Manual of Style (16th Edition):

Diedericks, Lizette. “The influence of brand incongruity on females’ perception of the properties of bi-national apparel products.” 2013. Masters Thesis, University of Pretoria. Accessed December 05, 2020. http://hdl.handle.net/2263/41107.

MLA Handbook (7th Edition):

Diedericks, Lizette. “The influence of brand incongruity on females’ perception of the properties of bi-national apparel products.” 2013. Web. 05 Dec 2020.

Vancouver:

Diedericks L. The influence of brand incongruity on females’ perception of the properties of bi-national apparel products. [Internet] [Masters thesis]. University of Pretoria; 2013. [cited 2020 Dec 05]. Available from: http://hdl.handle.net/2263/41107.

Council of Science Editors:

Diedericks L. The influence of brand incongruity on females’ perception of the properties of bi-national apparel products. [Masters Thesis]. University of Pretoria; 2013. Available from: http://hdl.handle.net/2263/41107


Technical University of Lisbon

13. Martins, Marisa Cristina Brás. Percepção de marcas de distribuidor versus marcas de fabricante: uma aproximação neurocientífica com eye tracking e ressonância magnética funcional.

Degree: 2013, Technical University of Lisbon

O presente estudo visa compreender melhor a percepção dos consumidores em relação às marcas de fabricante e às marcas de distribuidor na categoria de produtos… (more)

Subjects/Keywords: Marcas; Marcas de Distribuidor; Comportamento do consumidor; National brands; Own label brands; Mimetic retailer brands; Economy private labels; Eye Tracking

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APA (6th Edition):

Martins, M. C. B. (2013). Percepção de marcas de distribuidor versus marcas de fabricante: uma aproximação neurocientífica com eye tracking e ressonância magnética funcional. (Thesis). Technical University of Lisbon. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/15936

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Martins, Marisa Cristina Brás. “Percepção de marcas de distribuidor versus marcas de fabricante: uma aproximação neurocientífica com eye tracking e ressonância magnética funcional.” 2013. Thesis, Technical University of Lisbon. Accessed December 05, 2020. https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/15936.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Martins, Marisa Cristina Brás. “Percepção de marcas de distribuidor versus marcas de fabricante: uma aproximação neurocientífica com eye tracking e ressonância magnética funcional.” 2013. Web. 05 Dec 2020.

Vancouver:

Martins MCB. Percepção de marcas de distribuidor versus marcas de fabricante: uma aproximação neurocientífica com eye tracking e ressonância magnética funcional. [Internet] [Thesis]. Technical University of Lisbon; 2013. [cited 2020 Dec 05]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/15936.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Martins MCB. Percepção de marcas de distribuidor versus marcas de fabricante: uma aproximação neurocientífica com eye tracking e ressonância magnética funcional. [Thesis]. Technical University of Lisbon; 2013. Available from: https://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/15936

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

14. Cheng, Sheng-tzu. The Effect of B2B Social Media Management Strategy on Advertising & Communicating Effect and Fan Page Preferenceâ A Case Study Of Intel Taiwan Fan Page.

Degree: Master, Business Management, 2013, NSYSU

 Intel, a non-consumer goods manufacturer, actually operates facebook and work hard to communicate with the general consumers recently. As a non-consumer goods manufacturer, what kinds… (more)

Subjects/Keywords: brands; Facebook; advertising effectiveness; fan page; Intel

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APA (6th Edition):

Cheng, S. (2013). The Effect of B2B Social Media Management Strategy on Advertising & Communicating Effect and Fan Page Preferenceâ A Case Study Of Intel Taiwan Fan Page. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0515113-143743

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cheng, Sheng-tzu. “The Effect of B2B Social Media Management Strategy on Advertising & Communicating Effect and Fan Page Preferenceâ A Case Study Of Intel Taiwan Fan Page.” 2013. Thesis, NSYSU. Accessed December 05, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0515113-143743.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cheng, Sheng-tzu. “The Effect of B2B Social Media Management Strategy on Advertising & Communicating Effect and Fan Page Preferenceâ A Case Study Of Intel Taiwan Fan Page.” 2013. Web. 05 Dec 2020.

Vancouver:

Cheng S. The Effect of B2B Social Media Management Strategy on Advertising & Communicating Effect and Fan Page Preferenceâ A Case Study Of Intel Taiwan Fan Page. [Internet] [Thesis]. NSYSU; 2013. [cited 2020 Dec 05]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0515113-143743.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cheng S. The Effect of B2B Social Media Management Strategy on Advertising & Communicating Effect and Fan Page Preferenceâ A Case Study Of Intel Taiwan Fan Page. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0515113-143743

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pretoria

15. [No author]. Exploring the significance of employer brands in the attraction and retention of talent for South African organisations .

Degree: 2011, University of Pretoria

 Dissertation files not currently available online.A brand is emotional, has a personality, and captures the hearts and minds of its customers. Great brands survive attacks… (more)

Subjects/Keywords: UCTD; Corporate brand; Employer branding; Employer brands

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2011). Exploring the significance of employer brands in the attraction and retention of talent for South African organisations . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-04302011-215018/

Chicago Manual of Style (16th Edition):

author], [No. “Exploring the significance of employer brands in the attraction and retention of talent for South African organisations .” 2011. Masters Thesis, University of Pretoria. Accessed December 05, 2020. http://upetd.up.ac.za/thesis/available/etd-04302011-215018/.

MLA Handbook (7th Edition):

author], [No. “Exploring the significance of employer brands in the attraction and retention of talent for South African organisations .” 2011. Web. 05 Dec 2020.

Vancouver:

author] [. Exploring the significance of employer brands in the attraction and retention of talent for South African organisations . [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2020 Dec 05]. Available from: http://upetd.up.ac.za/thesis/available/etd-04302011-215018/.

Council of Science Editors:

author] [. Exploring the significance of employer brands in the attraction and retention of talent for South African organisations . [Masters Thesis]. University of Pretoria; 2011. Available from: http://upetd.up.ac.za/thesis/available/etd-04302011-215018/


Mississippi State University

16. Wilder, Kelly Marie. Brand advocacy: Conceptualization and measurement.

Degree: PhD, Marketing, Quantitative Analysis, and Business Law, 2015, Mississippi State University

  Brand advocacy occurs when consumers who feel very passionately about a brand seek to promote it to others and defend it against its naysayers.… (more)

Subjects/Keywords: brands; branding; brand advocacy; scale development

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wilder, K. M. (2015). Brand advocacy: Conceptualization and measurement. (Doctoral Dissertation). Mississippi State University. Retrieved from http://sun.library.msstate.edu/ETD-db/theses/available/etd-04202015-195144/ ;

Chicago Manual of Style (16th Edition):

Wilder, Kelly Marie. “Brand advocacy: Conceptualization and measurement.” 2015. Doctoral Dissertation, Mississippi State University. Accessed December 05, 2020. http://sun.library.msstate.edu/ETD-db/theses/available/etd-04202015-195144/ ;.

MLA Handbook (7th Edition):

Wilder, Kelly Marie. “Brand advocacy: Conceptualization and measurement.” 2015. Web. 05 Dec 2020.

Vancouver:

Wilder KM. Brand advocacy: Conceptualization and measurement. [Internet] [Doctoral dissertation]. Mississippi State University; 2015. [cited 2020 Dec 05]. Available from: http://sun.library.msstate.edu/ETD-db/theses/available/etd-04202015-195144/ ;.

Council of Science Editors:

Wilder KM. Brand advocacy: Conceptualization and measurement. [Doctoral Dissertation]. Mississippi State University; 2015. Available from: http://sun.library.msstate.edu/ETD-db/theses/available/etd-04202015-195144/ ;


Mississippi State University

17. Martin, William Carroll. INVESTIGATING THE ANTECEDENTS AND CONSEQUENCES OF PERCEIVED CONNECTEDNESS TO BRAND USERS: BRAND COMMUNITIES VERSUS BRAND COLLECTIVITIES.

Degree: PhD, Marketing, Quantitative Analysis, and Business Law, 2009, Mississippi State University

Brands can often be highly capable of linking individuals to one another. Many brand admirers feel a psychological connection with one another, a feeling… (more)

Subjects/Keywords: branding; brands; community

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Martin, W. C. (2009). INVESTIGATING THE ANTECEDENTS AND CONSEQUENCES OF PERCEIVED CONNECTEDNESS TO BRAND USERS: BRAND COMMUNITIES VERSUS BRAND COLLECTIVITIES. (Doctoral Dissertation). Mississippi State University. Retrieved from http://sun.library.msstate.edu/ETD-db/theses/available/etd-03262009-122935/ ;

Chicago Manual of Style (16th Edition):

Martin, William Carroll. “INVESTIGATING THE ANTECEDENTS AND CONSEQUENCES OF PERCEIVED CONNECTEDNESS TO BRAND USERS: BRAND COMMUNITIES VERSUS BRAND COLLECTIVITIES.” 2009. Doctoral Dissertation, Mississippi State University. Accessed December 05, 2020. http://sun.library.msstate.edu/ETD-db/theses/available/etd-03262009-122935/ ;.

MLA Handbook (7th Edition):

Martin, William Carroll. “INVESTIGATING THE ANTECEDENTS AND CONSEQUENCES OF PERCEIVED CONNECTEDNESS TO BRAND USERS: BRAND COMMUNITIES VERSUS BRAND COLLECTIVITIES.” 2009. Web. 05 Dec 2020.

Vancouver:

Martin WC. INVESTIGATING THE ANTECEDENTS AND CONSEQUENCES OF PERCEIVED CONNECTEDNESS TO BRAND USERS: BRAND COMMUNITIES VERSUS BRAND COLLECTIVITIES. [Internet] [Doctoral dissertation]. Mississippi State University; 2009. [cited 2020 Dec 05]. Available from: http://sun.library.msstate.edu/ETD-db/theses/available/etd-03262009-122935/ ;.

Council of Science Editors:

Martin WC. INVESTIGATING THE ANTECEDENTS AND CONSEQUENCES OF PERCEIVED CONNECTEDNESS TO BRAND USERS: BRAND COMMUNITIES VERSUS BRAND COLLECTIVITIES. [Doctoral Dissertation]. Mississippi State University; 2009. Available from: http://sun.library.msstate.edu/ETD-db/theses/available/etd-03262009-122935/ ;


Rochester Institute of Technology

18. Veras Victoria, Vanessa. Consistency and Inconsistency in Celebrity Endorsements.

Degree: MS, School of Communication (CLA), 2015, Rochester Institute of Technology

  The purpose of this study was to evaluate consumer attitudes towards brands when exposed to celebrity endorsements in cases where the personality of the… (more)

Subjects/Keywords: Brand; Brands; Celebrity; Identities; Product endorsement

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Veras Victoria, V. (2015). Consistency and Inconsistency in Celebrity Endorsements. (Masters Thesis). Rochester Institute of Technology. Retrieved from https://scholarworks.rit.edu/theses/8927

Chicago Manual of Style (16th Edition):

Veras Victoria, Vanessa. “Consistency and Inconsistency in Celebrity Endorsements.” 2015. Masters Thesis, Rochester Institute of Technology. Accessed December 05, 2020. https://scholarworks.rit.edu/theses/8927.

MLA Handbook (7th Edition):

Veras Victoria, Vanessa. “Consistency and Inconsistency in Celebrity Endorsements.” 2015. Web. 05 Dec 2020.

Vancouver:

Veras Victoria V. Consistency and Inconsistency in Celebrity Endorsements. [Internet] [Masters thesis]. Rochester Institute of Technology; 2015. [cited 2020 Dec 05]. Available from: https://scholarworks.rit.edu/theses/8927.

Council of Science Editors:

Veras Victoria V. Consistency and Inconsistency in Celebrity Endorsements. [Masters Thesis]. Rochester Institute of Technology; 2015. Available from: https://scholarworks.rit.edu/theses/8927

19. Prates, Carla Rossana Valverde. Fatores críticos para extensão de marca: um estudo de caso.

Degree: Mestrado, Administração, 2010, University of São Paulo

Devido à grande adoção por parte das empresas da estratégia de extensão de marca como base para crescimento, e também à falta de estudos específicos… (more)

Subjects/Keywords: Administração; Brand extension; Brands; Marcas; Marketing; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Prates, C. R. V. (2010). Fatores críticos para extensão de marca: um estudo de caso. (Masters Thesis). University of São Paulo. Retrieved from http://www.teses.usp.br/teses/disponiveis/12/12139/tde-19042010-093938/ ;

Chicago Manual of Style (16th Edition):

Prates, Carla Rossana Valverde. “Fatores críticos para extensão de marca: um estudo de caso.” 2010. Masters Thesis, University of São Paulo. Accessed December 05, 2020. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-19042010-093938/ ;.

MLA Handbook (7th Edition):

Prates, Carla Rossana Valverde. “Fatores críticos para extensão de marca: um estudo de caso.” 2010. Web. 05 Dec 2020.

Vancouver:

Prates CRV. Fatores críticos para extensão de marca: um estudo de caso. [Internet] [Masters thesis]. University of São Paulo; 2010. [cited 2020 Dec 05]. Available from: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-19042010-093938/ ;.

Council of Science Editors:

Prates CRV. Fatores críticos para extensão de marca: um estudo de caso. [Masters Thesis]. University of São Paulo; 2010. Available from: http://www.teses.usp.br/teses/disponiveis/12/12139/tde-19042010-093938/ ;


University of Pretoria

20. Kgobe, Fikile Hope. Exploring the significance of employer brands in the attraction and retention of talent for South African organisations.

Degree: Gordon Institute of Business Science (GIBS), 2011, University of Pretoria

 Dissertation files not currently available online.A brand is emotional, has a personality, and captures the hearts and minds of its customers. Great brands survive attacks… (more)

Subjects/Keywords: UCTD; Corporate brand; Employer branding; Employer brands

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kgobe, F. H. (2011). Exploring the significance of employer brands in the attraction and retention of talent for South African organisations. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/24247

Chicago Manual of Style (16th Edition):

Kgobe, Fikile Hope. “Exploring the significance of employer brands in the attraction and retention of talent for South African organisations.” 2011. Masters Thesis, University of Pretoria. Accessed December 05, 2020. http://hdl.handle.net/2263/24247.

MLA Handbook (7th Edition):

Kgobe, Fikile Hope. “Exploring the significance of employer brands in the attraction and retention of talent for South African organisations.” 2011. Web. 05 Dec 2020.

Vancouver:

Kgobe FH. Exploring the significance of employer brands in the attraction and retention of talent for South African organisations. [Internet] [Masters thesis]. University of Pretoria; 2011. [cited 2020 Dec 05]. Available from: http://hdl.handle.net/2263/24247.

Council of Science Editors:

Kgobe FH. Exploring the significance of employer brands in the attraction and retention of talent for South African organisations. [Masters Thesis]. University of Pretoria; 2011. Available from: http://hdl.handle.net/2263/24247


University of Nairobi

21. Karanja, Lilian. Factors influencing the choice of maize flour brands by consumers In Nairobi, Kenya .

Degree: 2015, University of Nairobi

 Consumer behaviour is the focus on the processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods… (more)

Subjects/Keywords: Consumer behaviour; purchase decisions; maize flour; brands.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Karanja, L. (2015). Factors influencing the choice of maize flour brands by consumers In Nairobi, Kenya . (Thesis). University of Nairobi. Retrieved from http://hdl.handle.net/11295/94986

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Karanja, Lilian. “Factors influencing the choice of maize flour brands by consumers In Nairobi, Kenya .” 2015. Thesis, University of Nairobi. Accessed December 05, 2020. http://hdl.handle.net/11295/94986.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Karanja, Lilian. “Factors influencing the choice of maize flour brands by consumers In Nairobi, Kenya .” 2015. Web. 05 Dec 2020.

Vancouver:

Karanja L. Factors influencing the choice of maize flour brands by consumers In Nairobi, Kenya . [Internet] [Thesis]. University of Nairobi; 2015. [cited 2020 Dec 05]. Available from: http://hdl.handle.net/11295/94986.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Karanja L. Factors influencing the choice of maize flour brands by consumers In Nairobi, Kenya . [Thesis]. University of Nairobi; 2015. Available from: http://hdl.handle.net/11295/94986

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Nairobi

22. Macharia, Catherine, W. Consumer perception towards private label brands of four key supermarkets in Kenya .

Degree: 2015, University of Nairobi

 Supermarket owned products are gaining popularity in Kenya and giving local manufactures of well-known brands a run for their money. With this new trend, manufacturers… (more)

Subjects/Keywords: Consumer perception towards private label brands

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APA (6th Edition):

Macharia, Catherine, W. (2015). Consumer perception towards private label brands of four key supermarkets in Kenya . (Thesis). University of Nairobi. Retrieved from http://hdl.handle.net/11295/94342

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Macharia, Catherine, W. “Consumer perception towards private label brands of four key supermarkets in Kenya .” 2015. Thesis, University of Nairobi. Accessed December 05, 2020. http://hdl.handle.net/11295/94342.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Macharia, Catherine, W. “Consumer perception towards private label brands of four key supermarkets in Kenya .” 2015. Web. 05 Dec 2020.

Vancouver:

Macharia, Catherine W. Consumer perception towards private label brands of four key supermarkets in Kenya . [Internet] [Thesis]. University of Nairobi; 2015. [cited 2020 Dec 05]. Available from: http://hdl.handle.net/11295/94342.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Macharia, Catherine W. Consumer perception towards private label brands of four key supermarkets in Kenya . [Thesis]. University of Nairobi; 2015. Available from: http://hdl.handle.net/11295/94342

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

23. Mendes, Pedro Mª da Cunha Policarpo Ferreira. The decision making process of consumers in relation to private labels: the specific case of yogurts in Portugal.

Degree: 2013, RCAAP

Over the last few decades, private labels have grown and become an important competitive force on the marketplace. The general consumer of fast-moving consumer goods… (more)

Subjects/Keywords: Private labels; Store brands; Retailers; Consumers

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mendes, P. M. d. C. P. F. (2013). The decision making process of consumers in relation to private labels: the specific case of yogurts in Portugal. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/6898

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mendes, Pedro Mª da Cunha Policarpo Ferreira. “The decision making process of consumers in relation to private labels: the specific case of yogurts in Portugal.” 2013. Thesis, RCAAP. Accessed December 05, 2020. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/6898.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mendes, Pedro Mª da Cunha Policarpo Ferreira. “The decision making process of consumers in relation to private labels: the specific case of yogurts in Portugal.” 2013. Web. 05 Dec 2020.

Vancouver:

Mendes PMdCPF. The decision making process of consumers in relation to private labels: the specific case of yogurts in Portugal. [Internet] [Thesis]. RCAAP; 2013. [cited 2020 Dec 05]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/6898.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mendes PMdCPF. The decision making process of consumers in relation to private labels: the specific case of yogurts in Portugal. [Thesis]. RCAAP; 2013. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/6898

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

24. Pires, Jorge Miguel Mira de Castro. Padrões de utilização do brand entertainment.

Degree: 2011, Repositório Científico do Instituto Politécnico de Lisboa

Dissertação apresentada à Escola Superior de Comunicação Social para obtenção de grau de mestre em Publicidade e Marketing.

À medida que a sociedade avança para… (more)

Subjects/Keywords: Consumo; Brands entertainment; Marcas; Entretenimento; Notoriedade

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pires, J. M. M. d. C. (2011). Padrões de utilização do brand entertainment. (Thesis). Repositório Científico do Instituto Politécnico de Lisboa. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/853

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pires, Jorge Miguel Mira de Castro. “Padrões de utilização do brand entertainment.” 2011. Thesis, Repositório Científico do Instituto Politécnico de Lisboa. Accessed December 05, 2020. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/853.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pires, Jorge Miguel Mira de Castro. “Padrões de utilização do brand entertainment.” 2011. Web. 05 Dec 2020.

Vancouver:

Pires JMMdC. Padrões de utilização do brand entertainment. [Internet] [Thesis]. Repositório Científico do Instituto Politécnico de Lisboa; 2011. [cited 2020 Dec 05]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/853.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pires JMMdC. Padrões de utilização do brand entertainment. [Thesis]. Repositório Científico do Instituto Politécnico de Lisboa; 2011. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/853

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

25. Dinis, Hugo Miguel Grilo Borges. Imagem de marca da Microsoft: preditores e efeitos.

Degree: 2016, Repositório Científico do Instituto Politécnico de Lisboa

Dissertação de mestrado apresentada à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

No… (more)

Subjects/Keywords: Marketing; Imagens de marca; Identidade das marcas; Fidelidade do consumidor; Reputação da marca; Satisfação com a marca; Microsoft; Brands image; Brands identity; Consumer loyalty; Brands reputation; Brands satisfaction

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Dinis, H. M. G. B. (2016). Imagem de marca da Microsoft: preditores e efeitos. (Thesis). Repositório Científico do Instituto Politécnico de Lisboa. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/6938

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Dinis, Hugo Miguel Grilo Borges. “Imagem de marca da Microsoft: preditores e efeitos.” 2016. Thesis, Repositório Científico do Instituto Politécnico de Lisboa. Accessed December 05, 2020. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/6938.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Dinis, Hugo Miguel Grilo Borges. “Imagem de marca da Microsoft: preditores e efeitos.” 2016. Web. 05 Dec 2020.

Vancouver:

Dinis HMGB. Imagem de marca da Microsoft: preditores e efeitos. [Internet] [Thesis]. Repositório Científico do Instituto Politécnico de Lisboa; 2016. [cited 2020 Dec 05]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/6938.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Dinis HMGB. Imagem de marca da Microsoft: preditores e efeitos. [Thesis]. Repositório Científico do Instituto Politécnico de Lisboa; 2016. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.ipl.pt:10400.21/6938

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Wayne State University

26. Naseem, Nayyer Naseem. Global Brands And Drivers Of Consumers’ Purchase Behavior: A Multi-Dimensional Perspective.

Degree: PhD, Management and Information Systems, 2017, Wayne State University

  As the world moves towards global economic interdependence and international cultural exchanges, more firms are looking towards expansion into overseas markets, to take advantage… (more)

Subjects/Keywords: Behavior; Brands; Consumer; Global; Marketing; Multidimensional; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Naseem, N. N. (2017). Global Brands And Drivers Of Consumers’ Purchase Behavior: A Multi-Dimensional Perspective. (Doctoral Dissertation). Wayne State University. Retrieved from https://digitalcommons.wayne.edu/oa_dissertations/1852

Chicago Manual of Style (16th Edition):

Naseem, Nayyer Naseem. “Global Brands And Drivers Of Consumers’ Purchase Behavior: A Multi-Dimensional Perspective.” 2017. Doctoral Dissertation, Wayne State University. Accessed December 05, 2020. https://digitalcommons.wayne.edu/oa_dissertations/1852.

MLA Handbook (7th Edition):

Naseem, Nayyer Naseem. “Global Brands And Drivers Of Consumers’ Purchase Behavior: A Multi-Dimensional Perspective.” 2017. Web. 05 Dec 2020.

Vancouver:

Naseem NN. Global Brands And Drivers Of Consumers’ Purchase Behavior: A Multi-Dimensional Perspective. [Internet] [Doctoral dissertation]. Wayne State University; 2017. [cited 2020 Dec 05]. Available from: https://digitalcommons.wayne.edu/oa_dissertations/1852.

Council of Science Editors:

Naseem NN. Global Brands And Drivers Of Consumers’ Purchase Behavior: A Multi-Dimensional Perspective. [Doctoral Dissertation]. Wayne State University; 2017. Available from: https://digitalcommons.wayne.edu/oa_dissertations/1852


University of KwaZulu-Natal

27. Sibisi, Mthokozisi Cleopas. An assessment of the implementation of the performance management strategy used by South African breweries in east coast region.

Degree: 2018, University of KwaZulu-Natal

 Performance management is aimed at constant development of employees, wherein their input to the organization is acknowledged, and their future potential and developmental needs are… (more)

Subjects/Keywords: Performance management.; Breweries.; Popular beer brands.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sibisi, M. C. (2018). An assessment of the implementation of the performance management strategy used by South African breweries in east coast region. (Thesis). University of KwaZulu-Natal. Retrieved from https://researchspace.ukzn.ac.za/handle/10413/18106

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sibisi, Mthokozisi Cleopas. “An assessment of the implementation of the performance management strategy used by South African breweries in east coast region.” 2018. Thesis, University of KwaZulu-Natal. Accessed December 05, 2020. https://researchspace.ukzn.ac.za/handle/10413/18106.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sibisi, Mthokozisi Cleopas. “An assessment of the implementation of the performance management strategy used by South African breweries in east coast region.” 2018. Web. 05 Dec 2020.

Vancouver:

Sibisi MC. An assessment of the implementation of the performance management strategy used by South African breweries in east coast region. [Internet] [Thesis]. University of KwaZulu-Natal; 2018. [cited 2020 Dec 05]. Available from: https://researchspace.ukzn.ac.za/handle/10413/18106.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sibisi MC. An assessment of the implementation of the performance management strategy used by South African breweries in east coast region. [Thesis]. University of KwaZulu-Natal; 2018. Available from: https://researchspace.ukzn.ac.za/handle/10413/18106

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of KwaZulu-Natal

28. Pillay, Delwyn Harlon. The impact of celebrity endorsements on consumers’ perceptions of the Nike sports brand.

Degree: 2019, University of KwaZulu-Natal

 Celebrity endorsements are constantly growing and increasing in popularity in marketing campaigns and especially in the marketing of sports brands. The aim of this research… (more)

Subjects/Keywords: Nike.; Sport brands.; Celebrity endorsements.; Marketing.; Endorser.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Pillay, D. H. (2019). The impact of celebrity endorsements on consumers’ perceptions of the Nike sports brand. (Thesis). University of KwaZulu-Natal. Retrieved from https://researchspace.ukzn.ac.za/handle/10413/18015

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Pillay, Delwyn Harlon. “The impact of celebrity endorsements on consumers’ perceptions of the Nike sports brand.” 2019. Thesis, University of KwaZulu-Natal. Accessed December 05, 2020. https://researchspace.ukzn.ac.za/handle/10413/18015.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Pillay, Delwyn Harlon. “The impact of celebrity endorsements on consumers’ perceptions of the Nike sports brand.” 2019. Web. 05 Dec 2020.

Vancouver:

Pillay DH. The impact of celebrity endorsements on consumers’ perceptions of the Nike sports brand. [Internet] [Thesis]. University of KwaZulu-Natal; 2019. [cited 2020 Dec 05]. Available from: https://researchspace.ukzn.ac.za/handle/10413/18015.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Pillay DH. The impact of celebrity endorsements on consumers’ perceptions of the Nike sports brand. [Thesis]. University of KwaZulu-Natal; 2019. Available from: https://researchspace.ukzn.ac.za/handle/10413/18015

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade Nova

29. Alves, Filipa Almeida da Silva. A communication strategy for Continente: proposals to promote fresh products of Continente’s own brands.

Degree: 2012, Universidade Nova

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business… (more)

Subjects/Keywords: Communication plan; Continente; Own brands; Fresh products

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Alves, F. A. d. S. (2012). A communication strategy for Continente: proposals to promote fresh products of Continente’s own brands. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9587

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Alves, Filipa Almeida da Silva. “A communication strategy for Continente: proposals to promote fresh products of Continente’s own brands.” 2012. Thesis, Universidade Nova. Accessed December 05, 2020. http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9587.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Alves, Filipa Almeida da Silva. “A communication strategy for Continente: proposals to promote fresh products of Continente’s own brands.” 2012. Web. 05 Dec 2020.

Vancouver:

Alves FAdS. A communication strategy for Continente: proposals to promote fresh products of Continente’s own brands. [Internet] [Thesis]. Universidade Nova; 2012. [cited 2020 Dec 05]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9587.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Alves FAdS. A communication strategy for Continente: proposals to promote fresh products of Continente’s own brands. [Thesis]. Universidade Nova; 2012. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/9587

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade Nova

30. Cuicchi, Federica. Higher education branding: Nova School of Business and Economics and Bocconi University.

Degree: 2014, Universidade Nova

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business… (more)

Subjects/Keywords: Brands; Higher education; Stakeholders; Brand image

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Cuicchi, F. (2014). Higher education branding: Nova School of Business and Economics and Bocconi University. (Thesis). Universidade Nova. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/11862

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Cuicchi, Federica. “Higher education branding: Nova School of Business and Economics and Bocconi University.” 2014. Thesis, Universidade Nova. Accessed December 05, 2020. http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/11862.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Cuicchi, Federica. “Higher education branding: Nova School of Business and Economics and Bocconi University.” 2014. Web. 05 Dec 2020.

Vancouver:

Cuicchi F. Higher education branding: Nova School of Business and Economics and Bocconi University. [Internet] [Thesis]. Universidade Nova; 2014. [cited 2020 Dec 05]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/11862.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Cuicchi F. Higher education branding: Nova School of Business and Economics and Bocconi University. [Thesis]. Universidade Nova; 2014. Available from: http://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/11862

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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