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You searched for subject:( Brand personality). Showing records 1 – 30 of 158 total matches.

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Texas A&M University

1. Kang, Chanho. Dimensions of Brand Personality: A New Measure of Brand Personality in Sport.

Degree: PhD, Kinesiology, 2013, Texas A&M University

 Given highly competitive markets where numerous quality equivalent brands exist in the sport industry, a well-established brand personality of sport brands can help sport brand(more)

Subjects/Keywords: Brand Personality; Sport

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APA (6th Edition):

Kang, C. (2013). Dimensions of Brand Personality: A New Measure of Brand Personality in Sport. (Doctoral Dissertation). Texas A&M University. Retrieved from http://hdl.handle.net/1969.1/151299

Chicago Manual of Style (16th Edition):

Kang, Chanho. “Dimensions of Brand Personality: A New Measure of Brand Personality in Sport.” 2013. Doctoral Dissertation, Texas A&M University. Accessed December 03, 2020. http://hdl.handle.net/1969.1/151299.

MLA Handbook (7th Edition):

Kang, Chanho. “Dimensions of Brand Personality: A New Measure of Brand Personality in Sport.” 2013. Web. 03 Dec 2020.

Vancouver:

Kang C. Dimensions of Brand Personality: A New Measure of Brand Personality in Sport. [Internet] [Doctoral dissertation]. Texas A&M University; 2013. [cited 2020 Dec 03]. Available from: http://hdl.handle.net/1969.1/151299.

Council of Science Editors:

Kang C. Dimensions of Brand Personality: A New Measure of Brand Personality in Sport. [Doctoral Dissertation]. Texas A&M University; 2013. Available from: http://hdl.handle.net/1969.1/151299

2. Sjöstedt, Anna. You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage.

Degree: Social Sciences, 2015, Södertörn University

  The purpose of the study was to find out how well companies succeed in trying to convey the identity of their trademarks to the… (more)

Subjects/Keywords: Brand Image; Brand Identity; Brands; Brand Equity; Brand Associations; Brand Personality

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APA (6th Edition):

Sjöstedt, A. (2015). You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage. (Thesis). Södertörn University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sjöstedt, Anna. “You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage.” 2015. Thesis, Södertörn University. Accessed December 03, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sjöstedt, Anna. “You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage.” 2015. Web. 03 Dec 2020.

Vancouver:

Sjöstedt A. You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage. [Internet] [Thesis]. Södertörn University; 2015. [cited 2020 Dec 03]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sjöstedt A. You are who you wear? : En kvantitativ studie om varumärkesidentitet och varumärkesimage. [Thesis]. Södertörn University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29520

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Edinburgh

3. Karampela, Maria. An investigation of patterns of self-brand personality alignment.

Degree: PhD, 2015, University of Edinburgh

 In their continuous search for improved explanations of why consumers engage with certain brands more than with others, academics and managers have placed significant importance… (more)

Subjects/Keywords: 658.8; brand relationships; brand personality; human personality; self-brand congruence; brand-related outcomes; brand preferences

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APA (6th Edition):

Karampela, M. (2015). An investigation of patterns of self-brand personality alignment. (Doctoral Dissertation). University of Edinburgh. Retrieved from http://hdl.handle.net/1842/25994

Chicago Manual of Style (16th Edition):

Karampela, Maria. “An investigation of patterns of self-brand personality alignment.” 2015. Doctoral Dissertation, University of Edinburgh. Accessed December 03, 2020. http://hdl.handle.net/1842/25994.

MLA Handbook (7th Edition):

Karampela, Maria. “An investigation of patterns of self-brand personality alignment.” 2015. Web. 03 Dec 2020.

Vancouver:

Karampela M. An investigation of patterns of self-brand personality alignment. [Internet] [Doctoral dissertation]. University of Edinburgh; 2015. [cited 2020 Dec 03]. Available from: http://hdl.handle.net/1842/25994.

Council of Science Editors:

Karampela M. An investigation of patterns of self-brand personality alignment. [Doctoral Dissertation]. University of Edinburgh; 2015. Available from: http://hdl.handle.net/1842/25994


University of Guelph

4. Dalal, Trusha. Do All Brands Have the Green Signal to Go Green? A Study to Understand the Impact of Brand Personality on Purchase Intention of Green Products.

Degree: MS, Department of Marketing and Consumer Studies, 2017, University of Guelph

 Increased conversation about environment-friendly products has lead to more companies and brands trying to enter the green product category. In spite of this, green products… (more)

Subjects/Keywords: green; brand personality; schema congruity; brand affect

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APA (6th Edition):

Dalal, T. (2017). Do All Brands Have the Green Signal to Go Green? A Study to Understand the Impact of Brand Personality on Purchase Intention of Green Products. (Masters Thesis). University of Guelph. Retrieved from https://atrium.lib.uoguelph.ca/xmlui/handle/10214/10447

Chicago Manual of Style (16th Edition):

Dalal, Trusha. “Do All Brands Have the Green Signal to Go Green? A Study to Understand the Impact of Brand Personality on Purchase Intention of Green Products.” 2017. Masters Thesis, University of Guelph. Accessed December 03, 2020. https://atrium.lib.uoguelph.ca/xmlui/handle/10214/10447.

MLA Handbook (7th Edition):

Dalal, Trusha. “Do All Brands Have the Green Signal to Go Green? A Study to Understand the Impact of Brand Personality on Purchase Intention of Green Products.” 2017. Web. 03 Dec 2020.

Vancouver:

Dalal T. Do All Brands Have the Green Signal to Go Green? A Study to Understand the Impact of Brand Personality on Purchase Intention of Green Products. [Internet] [Masters thesis]. University of Guelph; 2017. [cited 2020 Dec 03]. Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/10447.

Council of Science Editors:

Dalal T. Do All Brands Have the Green Signal to Go Green? A Study to Understand the Impact of Brand Personality on Purchase Intention of Green Products. [Masters Thesis]. University of Guelph; 2017. Available from: https://atrium.lib.uoguelph.ca/xmlui/handle/10214/10447


University of Georgia

5. Sung, Yongjun. Self congruity versus situation congruity.

Degree: 2014, University of Georgia

 Despite the importance of understanding of the interactions among self-concept, brand personality, and situational cues in consumer psychology and the persuasion process, relatively little work… (more)

Subjects/Keywords: Brand Personality; Self-Concept; Persuasion; Brand Evaluation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sung, Y. (2014). Self congruity versus situation congruity. (Thesis). University of Georgia. Retrieved from http://hdl.handle.net/10724/23534

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Sung, Yongjun. “Self congruity versus situation congruity.” 2014. Thesis, University of Georgia. Accessed December 03, 2020. http://hdl.handle.net/10724/23534.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Sung, Yongjun. “Self congruity versus situation congruity.” 2014. Web. 03 Dec 2020.

Vancouver:

Sung Y. Self congruity versus situation congruity. [Internet] [Thesis]. University of Georgia; 2014. [cited 2020 Dec 03]. Available from: http://hdl.handle.net/10724/23534.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Sung Y. Self congruity versus situation congruity. [Thesis]. University of Georgia; 2014. Available from: http://hdl.handle.net/10724/23534

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Nairobi

6. Muya, Simon M. Influence of brand personality on Glaxosmithkline products in Nairobi .

Degree: 2011, University of Nairobi

 The proliferation of assorted brands of toothpaste products in the country has led to cut-throat competition for increased market share being witnessed among the operators… (more)

Subjects/Keywords: Brand personality; Glaxosmithkline; Nairobi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Muya, S. M. (2011). Influence of brand personality on Glaxosmithkline products in Nairobi . (Thesis). University of Nairobi. Retrieved from http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12315

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Muya, Simon M. “Influence of brand personality on Glaxosmithkline products in Nairobi .” 2011. Thesis, University of Nairobi. Accessed December 03, 2020. http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12315.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Muya, Simon M. “Influence of brand personality on Glaxosmithkline products in Nairobi .” 2011. Web. 03 Dec 2020.

Vancouver:

Muya SM. Influence of brand personality on Glaxosmithkline products in Nairobi . [Internet] [Thesis]. University of Nairobi; 2011. [cited 2020 Dec 03]. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12315.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Muya SM. Influence of brand personality on Glaxosmithkline products in Nairobi . [Thesis]. University of Nairobi; 2011. Available from: http://erepository.uonbi.ac.ke:8080/xmlui/handle/123456789/12315

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

7. Hjalmarsson, Louisa Plymoth. Varumärkens personlighet: En kvalitativ undersökning av relevanta faktorer.

Degree: Business and Economic Studies, 2020, University of Gävle

  Titel: Varumärkens personlighet: En kvalitativ undersökning av relevanta faktorer. Nivå: Examensarbete på Grundnivå (kandidatexamen) i ämnet företagsekonomi Författare: Douglas Svinge, Louisa Plymoth Hjalmarsson Handledare:… (more)

Subjects/Keywords: Brand Personality Scale; Brand Personality; Marketing Mix; 7P Model; Modified Brand Personality scale; Antecedents of brand personality.; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Hjalmarsson, L. P. (2020). Varumärkens personlighet: En kvalitativ undersökning av relevanta faktorer. (Thesis). University of Gävle. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-32403

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hjalmarsson, Louisa Plymoth. “Varumärkens personlighet: En kvalitativ undersökning av relevanta faktorer.” 2020. Thesis, University of Gävle. Accessed December 03, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-32403.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hjalmarsson, Louisa Plymoth. “Varumärkens personlighet: En kvalitativ undersökning av relevanta faktorer.” 2020. Web. 03 Dec 2020.

Vancouver:

Hjalmarsson LP. Varumärkens personlighet: En kvalitativ undersökning av relevanta faktorer. [Internet] [Thesis]. University of Gävle; 2020. [cited 2020 Dec 03]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-32403.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hjalmarsson LP. Varumärkens personlighet: En kvalitativ undersökning av relevanta faktorer. [Thesis]. University of Gävle; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-32403

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

8. West, Julia. Varumärkets personlighet : En kvalitativ studie om hur konsumenter tillskriver varumärken personlighetsdrag beroende på logotypens färg.

Degree: Business and Economic Studies, 2016, University of Gävle

Syfte: Denna studies syfte är att öka förståelsen för vilka personlighetsdrag konsumenter tillskriver varumärken beroende på logotypens färg. Metod: Eftersom studiens syfte har varit… (more)

Subjects/Keywords: Brand Personality; Brand Personality Scale; colors; logos; brands; Brand Personality; Brand Personality Scale; färger; logotyper; varumärken

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

West, J. (2016). Varumärkets personlighet : En kvalitativ studie om hur konsumenter tillskriver varumärken personlighetsdrag beroende på logotypens färg. (Thesis). University of Gävle. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21601

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

West, Julia. “Varumärkets personlighet : En kvalitativ studie om hur konsumenter tillskriver varumärken personlighetsdrag beroende på logotypens färg.” 2016. Thesis, University of Gävle. Accessed December 03, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21601.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

West, Julia. “Varumärkets personlighet : En kvalitativ studie om hur konsumenter tillskriver varumärken personlighetsdrag beroende på logotypens färg.” 2016. Web. 03 Dec 2020.

Vancouver:

West J. Varumärkets personlighet : En kvalitativ studie om hur konsumenter tillskriver varumärken personlighetsdrag beroende på logotypens färg. [Internet] [Thesis]. University of Gävle; 2016. [cited 2020 Dec 03]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21601.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

West J. Varumärkets personlighet : En kvalitativ studie om hur konsumenter tillskriver varumärken personlighetsdrag beroende på logotypens färg. [Thesis]. University of Gävle; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21601

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Southern California

9. Savastano, Emily M. Utilizing brand personality while engaging Millennials on Twitter.

Degree: MA, Strategic Public Relations, 2014, University of Southern California

 Often referred to as the "Echo Boomers" or "Gen Y" Millennials are the enormous generation shaping the consumer marketplace and companies are trying desperately to… (more)

Subjects/Keywords: Millennials; Twitter; brand personality

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Savastano, E. M. (2014). Utilizing brand personality while engaging Millennials on Twitter. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/516693/rec/7790

Chicago Manual of Style (16th Edition):

Savastano, Emily M. “Utilizing brand personality while engaging Millennials on Twitter.” 2014. Masters Thesis, University of Southern California. Accessed December 03, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/516693/rec/7790.

MLA Handbook (7th Edition):

Savastano, Emily M. “Utilizing brand personality while engaging Millennials on Twitter.” 2014. Web. 03 Dec 2020.

Vancouver:

Savastano EM. Utilizing brand personality while engaging Millennials on Twitter. [Internet] [Masters thesis]. University of Southern California; 2014. [cited 2020 Dec 03]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/516693/rec/7790.

Council of Science Editors:

Savastano EM. Utilizing brand personality while engaging Millennials on Twitter. [Masters Thesis]. University of Southern California; 2014. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/516693/rec/7790


University of Texas – Austin

10. Kim, Dong Hoo. The interplay of regulatory focus and brand personality on persuasion in advertising.

Degree: MA, Advertising, 2011, University of Texas – Austin

 This research experimentally investigated the interactive effects of regulatory focus and brand personality on persuasion in advertising. Specifically, the study sought to know whether the… (more)

Subjects/Keywords: Regulatory focus; Brand personality; Advertising

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kim, D. H. (2011). The interplay of regulatory focus and brand personality on persuasion in advertising. (Masters Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/ETD-UT-2011-05-3319

Chicago Manual of Style (16th Edition):

Kim, Dong Hoo. “The interplay of regulatory focus and brand personality on persuasion in advertising.” 2011. Masters Thesis, University of Texas – Austin. Accessed December 03, 2020. http://hdl.handle.net/2152/ETD-UT-2011-05-3319.

MLA Handbook (7th Edition):

Kim, Dong Hoo. “The interplay of regulatory focus and brand personality on persuasion in advertising.” 2011. Web. 03 Dec 2020.

Vancouver:

Kim DH. The interplay of regulatory focus and brand personality on persuasion in advertising. [Internet] [Masters thesis]. University of Texas – Austin; 2011. [cited 2020 Dec 03]. Available from: http://hdl.handle.net/2152/ETD-UT-2011-05-3319.

Council of Science Editors:

Kim DH. The interplay of regulatory focus and brand personality on persuasion in advertising. [Masters Thesis]. University of Texas – Austin; 2011. Available from: http://hdl.handle.net/2152/ETD-UT-2011-05-3319


University of Texas – Austin

11. Chung, Arnold Dongwoo. Brand personality research on Twitter.

Degree: MA, Advertising, 2015, University of Texas – Austin

 Social media has become a new channel for both brands and social media users. On social media channels, not only does a brand provide messages… (more)

Subjects/Keywords: Brand personality; Twitter; Social media

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chung, A. D. (2015). Brand personality research on Twitter. (Masters Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/31707

Chicago Manual of Style (16th Edition):

Chung, Arnold Dongwoo. “Brand personality research on Twitter.” 2015. Masters Thesis, University of Texas – Austin. Accessed December 03, 2020. http://hdl.handle.net/2152/31707.

MLA Handbook (7th Edition):

Chung, Arnold Dongwoo. “Brand personality research on Twitter.” 2015. Web. 03 Dec 2020.

Vancouver:

Chung AD. Brand personality research on Twitter. [Internet] [Masters thesis]. University of Texas – Austin; 2015. [cited 2020 Dec 03]. Available from: http://hdl.handle.net/2152/31707.

Council of Science Editors:

Chung AD. Brand personality research on Twitter. [Masters Thesis]. University of Texas – Austin; 2015. Available from: http://hdl.handle.net/2152/31707


University of Missouri – Columbia

12. Ridgway, Jessica Lee. Brand personality : consumer's perceptions of color used in brand logos.

Degree: 2011, University of Missouri – Columbia

 The goal of this study was to (1) determine if consumers will apply conventional color associations to hues when they are used in a brand's… (more)

Subjects/Keywords: consumer perception; brand personality scale; anthropomorphism; brand personality

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ridgway, J. L. (2011). Brand personality : consumer's perceptions of color used in brand logos. (Thesis). University of Missouri – Columbia. Retrieved from http://hdl.handle.net/10355/14966

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ridgway, Jessica Lee. “Brand personality : consumer's perceptions of color used in brand logos.” 2011. Thesis, University of Missouri – Columbia. Accessed December 03, 2020. http://hdl.handle.net/10355/14966.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ridgway, Jessica Lee. “Brand personality : consumer's perceptions of color used in brand logos.” 2011. Web. 03 Dec 2020.

Vancouver:

Ridgway JL. Brand personality : consumer's perceptions of color used in brand logos. [Internet] [Thesis]. University of Missouri – Columbia; 2011. [cited 2020 Dec 03]. Available from: http://hdl.handle.net/10355/14966.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ridgway JL. Brand personality : consumer's perceptions of color used in brand logos. [Thesis]. University of Missouri – Columbia; 2011. Available from: http://hdl.handle.net/10355/14966

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

13. Lee, Hsin-Ling. The Study of Brand Story, Brand Personality, and Brand Image: Examples of Brands in Taiwan.

Degree: Master, Business Management, 2010, NSYSU

 Taiwan development started from agriculture and gradually moves to manufacturing to finally transform the economy into a high-tech industry. The economic miracle was based on… (more)

Subjects/Keywords: Brand Personality; Brand Image; Brand Story; Branding; Storytelling

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APA (6th Edition):

Lee, H. (2010). The Study of Brand Story, Brand Personality, and Brand Image: Examples of Brands in Taiwan. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623110-004709

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lee, Hsin-Ling. “The Study of Brand Story, Brand Personality, and Brand Image: Examples of Brands in Taiwan.” 2010. Thesis, NSYSU. Accessed December 03, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623110-004709.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lee, Hsin-Ling. “The Study of Brand Story, Brand Personality, and Brand Image: Examples of Brands in Taiwan.” 2010. Web. 03 Dec 2020.

Vancouver:

Lee H. The Study of Brand Story, Brand Personality, and Brand Image: Examples of Brands in Taiwan. [Internet] [Thesis]. NSYSU; 2010. [cited 2020 Dec 03]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623110-004709.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lee H. The Study of Brand Story, Brand Personality, and Brand Image: Examples of Brands in Taiwan. [Thesis]. NSYSU; 2010. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0623110-004709

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

14. Chen, Jhih-fong. A Study on Consumer Behavior Influencing Factors of 12hotpot.

Degree: Master, Business Management, 2014, NSYSU

 In recent years, the living standard in Taiwan is promoted by the growth of economy. With the help of industrial transformation policies employed by Taiwan… (more)

Subjects/Keywords: Brand Personality; Atmosphere; Catering Industry; Brand Identification; Brand Reputation

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APA (6th Edition):

Chen, J. (2014). A Study on Consumer Behavior Influencing Factors of 12hotpot. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518114-113330

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Jhih-fong. “A Study on Consumer Behavior Influencing Factors of 12hotpot.” 2014. Thesis, NSYSU. Accessed December 03, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518114-113330.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Jhih-fong. “A Study on Consumer Behavior Influencing Factors of 12hotpot.” 2014. Web. 03 Dec 2020.

Vancouver:

Chen J. A Study on Consumer Behavior Influencing Factors of 12hotpot. [Internet] [Thesis]. NSYSU; 2014. [cited 2020 Dec 03]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518114-113330.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen J. A Study on Consumer Behavior Influencing Factors of 12hotpot. [Thesis]. NSYSU; 2014. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0518114-113330

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pretoria

15. [No author]. A critical evaluation of the congruence between brand image and brand identity within the green marketing space .

Degree: 2013, University of Pretoria

 Globally, the market for green products and services is worth billions of dollars and is growing year on year at an increasing rate. The following… (more)

Subjects/Keywords: UCTD; Brand image; Brand identity; Green marketing; Brand personality; Congruence

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2013). A critical evaluation of the congruence between brand image and brand identity within the green marketing space . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-03162013-100312/

Chicago Manual of Style (16th Edition):

author], [No. “A critical evaluation of the congruence between brand image and brand identity within the green marketing space .” 2013. Masters Thesis, University of Pretoria. Accessed December 03, 2020. http://upetd.up.ac.za/thesis/available/etd-03162013-100312/.

MLA Handbook (7th Edition):

author], [No. “A critical evaluation of the congruence between brand image and brand identity within the green marketing space .” 2013. Web. 03 Dec 2020.

Vancouver:

author] [. A critical evaluation of the congruence between brand image and brand identity within the green marketing space . [Internet] [Masters thesis]. University of Pretoria; 2013. [cited 2020 Dec 03]. Available from: http://upetd.up.ac.za/thesis/available/etd-03162013-100312/.

Council of Science Editors:

author] [. A critical evaluation of the congruence between brand image and brand identity within the green marketing space . [Masters Thesis]. University of Pretoria; 2013. Available from: http://upetd.up.ac.za/thesis/available/etd-03162013-100312/


University of Otago

16. Avis, Mark. Humanlike brands and metaphor: applications and consequences .

Degree: 2013, University of Otago

Brand personality and brand relationships have both become important concepts in the branding literature, but there are some fundamental problems with the theory and research… (more)

Subjects/Keywords: Brand Personality; Brand Relationships; Branding; Anthropomorphism; Anthropomorphizm; Animism; Metaphor; Brand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Avis, M. (2013). Humanlike brands and metaphor: applications and consequences . (Doctoral Dissertation). University of Otago. Retrieved from http://hdl.handle.net/10523/3758

Chicago Manual of Style (16th Edition):

Avis, Mark. “Humanlike brands and metaphor: applications and consequences .” 2013. Doctoral Dissertation, University of Otago. Accessed December 03, 2020. http://hdl.handle.net/10523/3758.

MLA Handbook (7th Edition):

Avis, Mark. “Humanlike brands and metaphor: applications and consequences .” 2013. Web. 03 Dec 2020.

Vancouver:

Avis M. Humanlike brands and metaphor: applications and consequences . [Internet] [Doctoral dissertation]. University of Otago; 2013. [cited 2020 Dec 03]. Available from: http://hdl.handle.net/10523/3758.

Council of Science Editors:

Avis M. Humanlike brands and metaphor: applications and consequences . [Doctoral Dissertation]. University of Otago; 2013. Available from: http://hdl.handle.net/10523/3758


University of Pretoria

17. Campbell, William Robert. A critical evaluation of the congruence between brand image and brand identity within the green marketing space.

Degree: Gordon Institute of Business Science (GIBS), 2012, University of Pretoria

 Globally, the market for green products and services is worth billions of dollars and is growing year on year at an increasing rate. The following… (more)

Subjects/Keywords: UCTD; Brand image; Brand identity; Green marketing; Brand personality; Congruence

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Campbell, W. (2012). A critical evaluation of the congruence between brand image and brand identity within the green marketing space. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23262

Chicago Manual of Style (16th Edition):

Campbell, William. “A critical evaluation of the congruence between brand image and brand identity within the green marketing space.” 2012. Masters Thesis, University of Pretoria. Accessed December 03, 2020. http://hdl.handle.net/2263/23262.

MLA Handbook (7th Edition):

Campbell, William. “A critical evaluation of the congruence between brand image and brand identity within the green marketing space.” 2012. Web. 03 Dec 2020.

Vancouver:

Campbell W. A critical evaluation of the congruence between brand image and brand identity within the green marketing space. [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2020 Dec 03]. Available from: http://hdl.handle.net/2263/23262.

Council of Science Editors:

Campbell W. A critical evaluation of the congruence between brand image and brand identity within the green marketing space. [Masters Thesis]. University of Pretoria; 2012. Available from: http://hdl.handle.net/2263/23262

18. Gil, Anja Gandara. Brand Personality: Impact on Brand Trust and Consumer Preferences : A comparative study of Germany and Sweden.

Degree: Umeå School of Business, 2011, Umeå University

  A brand could be considered to be the face of a company. The most visible aspect of a brand is the logo, but there… (more)

Subjects/Keywords: Brand personality; brand identification; preference; brand trust; culture; Business studies; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Gil, A. G. (2011). Brand Personality: Impact on Brand Trust and Consumer Preferences : A comparative study of Germany and Sweden. (Thesis). Umeå University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45166

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gil, Anja Gandara. “Brand Personality: Impact on Brand Trust and Consumer Preferences : A comparative study of Germany and Sweden.” 2011. Thesis, Umeå University. Accessed December 03, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45166.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gil, Anja Gandara. “Brand Personality: Impact on Brand Trust and Consumer Preferences : A comparative study of Germany and Sweden.” 2011. Web. 03 Dec 2020.

Vancouver:

Gil AG. Brand Personality: Impact on Brand Trust and Consumer Preferences : A comparative study of Germany and Sweden. [Internet] [Thesis]. Umeå University; 2011. [cited 2020 Dec 03]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45166.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gil AG. Brand Personality: Impact on Brand Trust and Consumer Preferences : A comparative study of Germany and Sweden. [Thesis]. Umeå University; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45166

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

19. Ou, Chun Tsen. Iconic Brand: its componential factors and impacts on brand community : A cross-cultural study in Sweden, Taiwan and Vietnam.

Degree: Umeå School of Business and Economics (USBE), 2012, Umeå University

  Iconic brand is a new topic in the field of branding that has started to attract researchers’ attentions; yet, it is still mostly discussed… (more)

Subjects/Keywords: iconic brand; brand community; brand personality; myth; storytelling; brand loyalty; emotional attachment; cultural differences

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ou, C. T. (2012). Iconic Brand: its componential factors and impacts on brand community : A cross-cultural study in Sweden, Taiwan and Vietnam. (Thesis). Umeå University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-56647

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ou, Chun Tsen. “Iconic Brand: its componential factors and impacts on brand community : A cross-cultural study in Sweden, Taiwan and Vietnam.” 2012. Thesis, Umeå University. Accessed December 03, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-56647.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ou, Chun Tsen. “Iconic Brand: its componential factors and impacts on brand community : A cross-cultural study in Sweden, Taiwan and Vietnam.” 2012. Web. 03 Dec 2020.

Vancouver:

Ou CT. Iconic Brand: its componential factors and impacts on brand community : A cross-cultural study in Sweden, Taiwan and Vietnam. [Internet] [Thesis]. Umeå University; 2012. [cited 2020 Dec 03]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-56647.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ou CT. Iconic Brand: its componential factors and impacts on brand community : A cross-cultural study in Sweden, Taiwan and Vietnam. [Thesis]. Umeå University; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-56647

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Delft University of Technology

20. Scholtes, Josefien (author). The Brand Extension Decision of Corporate Startups: Designing a decision method for the brand extension decision of the B2C corporate startups within Rabobank.

Degree: 2019, Delft University of Technology

Rabobank has its own corporate accelerator, called the InnoHub. Within InnoHub there are corporate startups, called the Moonshots. The assignment of this project was to… (more)

Subjects/Keywords: Brand extension; Brand extension decision; Brand identity; Brand image; Brand image fit; Brand personality; Corporate startups; Iteration

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Scholtes, J. (. (2019). The Brand Extension Decision of Corporate Startups: Designing a decision method for the brand extension decision of the B2C corporate startups within Rabobank. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:76103d61-e100-4134-a6ee-04fa79648b79

Chicago Manual of Style (16th Edition):

Scholtes, Josefien (author). “The Brand Extension Decision of Corporate Startups: Designing a decision method for the brand extension decision of the B2C corporate startups within Rabobank.” 2019. Masters Thesis, Delft University of Technology. Accessed December 03, 2020. http://resolver.tudelft.nl/uuid:76103d61-e100-4134-a6ee-04fa79648b79.

MLA Handbook (7th Edition):

Scholtes, Josefien (author). “The Brand Extension Decision of Corporate Startups: Designing a decision method for the brand extension decision of the B2C corporate startups within Rabobank.” 2019. Web. 03 Dec 2020.

Vancouver:

Scholtes J(. The Brand Extension Decision of Corporate Startups: Designing a decision method for the brand extension decision of the B2C corporate startups within Rabobank. [Internet] [Masters thesis]. Delft University of Technology; 2019. [cited 2020 Dec 03]. Available from: http://resolver.tudelft.nl/uuid:76103d61-e100-4134-a6ee-04fa79648b79.

Council of Science Editors:

Scholtes J(. The Brand Extension Decision of Corporate Startups: Designing a decision method for the brand extension decision of the B2C corporate startups within Rabobank. [Masters Thesis]. Delft University of Technology; 2019. Available from: http://resolver.tudelft.nl/uuid:76103d61-e100-4134-a6ee-04fa79648b79


Linnaeus University

21. Steub, Robert. Describing the brand identity of a start-up : A qualitative research.

Degree: Marketing, 2018, Linnaeus University

  Background: Companies nowadays cannot differentiate efficiently enough through their products, therefore require strong brand identities. Especially start-up companies without fully developed products rely on… (more)

Subjects/Keywords: Branding; Brand identity; start-up; brand personality; personality traits; brand culture; brand relationship; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Steub, R. (2018). Describing the brand identity of a start-up : A qualitative research. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-74623

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Steub, Robert. “Describing the brand identity of a start-up : A qualitative research.” 2018. Thesis, Linnaeus University. Accessed December 03, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-74623.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Steub, Robert. “Describing the brand identity of a start-up : A qualitative research.” 2018. Web. 03 Dec 2020.

Vancouver:

Steub R. Describing the brand identity of a start-up : A qualitative research. [Internet] [Thesis]. Linnaeus University; 2018. [cited 2020 Dec 03]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-74623.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Steub R. Describing the brand identity of a start-up : A qualitative research. [Thesis]. Linnaeus University; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-74623

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Brno University of Technology

22. Danielová, Kamila. Rozvoj konkurenceschopnosti podniku: Development of Competitiveness of Company.

Degree: 2016, Brno University of Technology

 The master´s thesis is focused on strengthening the competitiveness of the bank through the development of its brands. The current situation of the company is… (more)

Subjects/Keywords: Značka; hodnota značky; positioning značky; osobnost značky; komunikace značky; konkurenceschopnost.; Brand; brand value; brand positioning; brand personality; brand communication; competitiveness.

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Danielová, K. (2016). Rozvoj konkurenceschopnosti podniku: Development of Competitiveness of Company. (Thesis). Brno University of Technology. Retrieved from http://hdl.handle.net/11012/59063

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Danielová, Kamila. “Rozvoj konkurenceschopnosti podniku: Development of Competitiveness of Company.” 2016. Thesis, Brno University of Technology. Accessed December 03, 2020. http://hdl.handle.net/11012/59063.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Danielová, Kamila. “Rozvoj konkurenceschopnosti podniku: Development of Competitiveness of Company.” 2016. Web. 03 Dec 2020.

Vancouver:

Danielová K. Rozvoj konkurenceschopnosti podniku: Development of Competitiveness of Company. [Internet] [Thesis]. Brno University of Technology; 2016. [cited 2020 Dec 03]. Available from: http://hdl.handle.net/11012/59063.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Danielová K. Rozvoj konkurenceschopnosti podniku: Development of Competitiveness of Company. [Thesis]. Brno University of Technology; 2016. Available from: http://hdl.handle.net/11012/59063

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Otago

23. Conejo, Francisco J. Brand Personality Scale Development Using Rasch Modelling .

Degree: 2011, University of Otago

 One of branding’s most important constructs is brand personality (BP). Despite more than 50 years of BP measurement, current scales still produce equivocal results. The… (more)

Subjects/Keywords: Brand; Personality; Measurement; Scale; Rasch Modelling

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Conejo, F. J. (2011). Brand Personality Scale Development Using Rasch Modelling . (Doctoral Dissertation). University of Otago. Retrieved from http://hdl.handle.net/10523/1764

Chicago Manual of Style (16th Edition):

Conejo, Francisco J. “Brand Personality Scale Development Using Rasch Modelling .” 2011. Doctoral Dissertation, University of Otago. Accessed December 03, 2020. http://hdl.handle.net/10523/1764.

MLA Handbook (7th Edition):

Conejo, Francisco J. “Brand Personality Scale Development Using Rasch Modelling .” 2011. Web. 03 Dec 2020.

Vancouver:

Conejo FJ. Brand Personality Scale Development Using Rasch Modelling . [Internet] [Doctoral dissertation]. University of Otago; 2011. [cited 2020 Dec 03]. Available from: http://hdl.handle.net/10523/1764.

Council of Science Editors:

Conejo FJ. Brand Personality Scale Development Using Rasch Modelling . [Doctoral Dissertation]. University of Otago; 2011. Available from: http://hdl.handle.net/10523/1764


Linnaeus University

24. Qian, Yanghan; Fridstrom, Markus. Towards Universal Brand Personality Dimensions : A descriptive study of the validity of a proposed universal brand personality scale in a Swedish context.

Degree: Marketing, 2020, Linnaeus University

  Background: Brand personality is based on the notion that brands possess personalities similar to that of human personalities. It is a common measure for… (more)

Subjects/Keywords: Brand personality; brand personality dimensions; cross-cultural validation; confirmatory factor analysis; Social Sciences; Samhällsvetenskap

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Qian, Yanghan; Fridstrom, M. (2020). Towards Universal Brand Personality Dimensions : A descriptive study of the validity of a proposed universal brand personality scale in a Swedish context. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96526

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Qian, Yanghan; Fridstrom, Markus. “Towards Universal Brand Personality Dimensions : A descriptive study of the validity of a proposed universal brand personality scale in a Swedish context.” 2020. Thesis, Linnaeus University. Accessed December 03, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96526.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Qian, Yanghan; Fridstrom, Markus. “Towards Universal Brand Personality Dimensions : A descriptive study of the validity of a proposed universal brand personality scale in a Swedish context.” 2020. Web. 03 Dec 2020.

Vancouver:

Qian, Yanghan; Fridstrom M. Towards Universal Brand Personality Dimensions : A descriptive study of the validity of a proposed universal brand personality scale in a Swedish context. [Internet] [Thesis]. Linnaeus University; 2020. [cited 2020 Dec 03]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96526.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Qian, Yanghan; Fridstrom M. Towards Universal Brand Personality Dimensions : A descriptive study of the validity of a proposed universal brand personality scale in a Swedish context. [Thesis]. Linnaeus University; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96526

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linnaeus University

25. Ydefjäll, Emelie. Dimensioner av brand personality i den svenska kontexten : -­En kvantitativ studie.

Degree: Marketing, 2014, Linnaeus University

  Bakgrund: Brand personality beskrivs i litteraturen som den uppsättning avpersonliga egenskaper som beskriver ett varumärke, genom att försevarumärken med mänskliga drag kan konsumenten lättare… (more)

Subjects/Keywords: Brand personality; branding; the big five; brand personality scale.; Communication Studies; Kommunikationsvetenskap

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ydefjäll, E. (2014). Dimensioner av brand personality i den svenska kontexten : -­En kvantitativ studie. (Thesis). Linnaeus University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-38012

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ydefjäll, Emelie. “Dimensioner av brand personality i den svenska kontexten : -­En kvantitativ studie.” 2014. Thesis, Linnaeus University. Accessed December 03, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-38012.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ydefjäll, Emelie. “Dimensioner av brand personality i den svenska kontexten : -­En kvantitativ studie.” 2014. Web. 03 Dec 2020.

Vancouver:

Ydefjäll E. Dimensioner av brand personality i den svenska kontexten : -­En kvantitativ studie. [Internet] [Thesis]. Linnaeus University; 2014. [cited 2020 Dec 03]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-38012.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ydefjäll E. Dimensioner av brand personality i den svenska kontexten : -­En kvantitativ studie. [Thesis]. Linnaeus University; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-38012

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Georgia

26. Burke, Kelly Elizabeth. A perfect duet?.

Degree: 2014, University of Georgia

 In comparison to other notable topics in advertising, music in advertising is a subject of relatively scarce study in mass communication research despite its prevalent… (more)

Subjects/Keywords: Brand Personality; Advertising Music; Schema; Schema Congruity; Positioning; Music; Big Five Brand Personality; Information Processing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Burke, K. E. (2014). A perfect duet?. (Thesis). University of Georgia. Retrieved from http://hdl.handle.net/10724/21444

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Burke, Kelly Elizabeth. “A perfect duet?.” 2014. Thesis, University of Georgia. Accessed December 03, 2020. http://hdl.handle.net/10724/21444.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Burke, Kelly Elizabeth. “A perfect duet?.” 2014. Web. 03 Dec 2020.

Vancouver:

Burke KE. A perfect duet?. [Internet] [Thesis]. University of Georgia; 2014. [cited 2020 Dec 03]. Available from: http://hdl.handle.net/10724/21444.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Burke KE. A perfect duet?. [Thesis]. University of Georgia; 2014. Available from: http://hdl.handle.net/10724/21444

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Technical University of Lisbon

27. Fernandes, Maria Teresa da Cunha de Almeida. Relação da personalidade da marca com a análise do capital da marca a longo prazo : o caso da marca de chocolate snickers®.

Degree: 2011, Technical University of Lisbon

Mestrado em Marketing

Neste estudo, a brand equity (capital da marca), aferida com base no modelo de customer-based brand equity e as estratégias de construção,… (more)

Subjects/Keywords: Capital da Marca; Customer-Based Brand Equity; Personalidade da Marca; Brand Equity; Brand Personality

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Fernandes, M. T. d. C. d. A. (2011). Relação da personalidade da marca com a análise do capital da marca a longo prazo : o caso da marca de chocolate snickers®. (Thesis). Technical University of Lisbon. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4311

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Fernandes, Maria Teresa da Cunha de Almeida. “Relação da personalidade da marca com a análise do capital da marca a longo prazo : o caso da marca de chocolate snickers®.” 2011. Thesis, Technical University of Lisbon. Accessed December 03, 2020. http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4311.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Fernandes, Maria Teresa da Cunha de Almeida. “Relação da personalidade da marca com a análise do capital da marca a longo prazo : o caso da marca de chocolate snickers®.” 2011. Web. 03 Dec 2020.

Vancouver:

Fernandes MTdCdA. Relação da personalidade da marca com a análise do capital da marca a longo prazo : o caso da marca de chocolate snickers®. [Internet] [Thesis]. Technical University of Lisbon; 2011. [cited 2020 Dec 03]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4311.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Fernandes MTdCdA. Relação da personalidade da marca com a análise do capital da marca a longo prazo : o caso da marca de chocolate snickers®. [Thesis]. Technical University of Lisbon; 2011. Available from: http://www.rcaap.pt/detail.jsp?id=oai:www.repository.utl.pt:10400.5/4311

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


RMIT University

28. Wilson, B. An investigation into three consumer constructs: explaining the nature of relations influencing brand relationship quality.

Degree: 2011, RMIT University

 Understanding brands and consumer brand relationships is imperative in contemporary marketing practice. Corporations recognise the need to protect and grow brand equities. From an internal… (more)

Subjects/Keywords: Fields of Research; Brand relationship quality; brand personality; consumer involvement

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wilson, B. (2011). An investigation into three consumer constructs: explaining the nature of relations influencing brand relationship quality. (Thesis). RMIT University. Retrieved from http://researchbank.rmit.edu.au/view/rmit:160083

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wilson, B. “An investigation into three consumer constructs: explaining the nature of relations influencing brand relationship quality.” 2011. Thesis, RMIT University. Accessed December 03, 2020. http://researchbank.rmit.edu.au/view/rmit:160083.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wilson, B. “An investigation into three consumer constructs: explaining the nature of relations influencing brand relationship quality.” 2011. Web. 03 Dec 2020.

Vancouver:

Wilson B. An investigation into three consumer constructs: explaining the nature of relations influencing brand relationship quality. [Internet] [Thesis]. RMIT University; 2011. [cited 2020 Dec 03]. Available from: http://researchbank.rmit.edu.au/view/rmit:160083.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wilson B. An investigation into three consumer constructs: explaining the nature of relations influencing brand relationship quality. [Thesis]. RMIT University; 2011. Available from: http://researchbank.rmit.edu.au/view/rmit:160083

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pretoria

29. [No author]. Investigating the relationship between corporate brand personality and employee brand commitment .

Degree: 2012, University of Pretoria

 Corporate brands in today’s business landscape are complex and multifaceted, with employees playing a critical role in the building of those brands. As employee brand(more)

Subjects/Keywords: UCTD; Corporate personality; Employee brand commitment; Brand engagement

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2012). Investigating the relationship between corporate brand personality and employee brand commitment . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-06242012-130632/

Chicago Manual of Style (16th Edition):

author], [No. “Investigating the relationship between corporate brand personality and employee brand commitment .” 2012. Masters Thesis, University of Pretoria. Accessed December 03, 2020. http://upetd.up.ac.za/thesis/available/etd-06242012-130632/.

MLA Handbook (7th Edition):

author], [No. “Investigating the relationship between corporate brand personality and employee brand commitment .” 2012. Web. 03 Dec 2020.

Vancouver:

author] [. Investigating the relationship between corporate brand personality and employee brand commitment . [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2020 Dec 03]. Available from: http://upetd.up.ac.za/thesis/available/etd-06242012-130632/.

Council of Science Editors:

author] [. Investigating the relationship between corporate brand personality and employee brand commitment . [Masters Thesis]. University of Pretoria; 2012. Available from: http://upetd.up.ac.za/thesis/available/etd-06242012-130632/

30. Ασημακόπουλος, Αναστάσιος. Η προσωπικότητα της επωνυμίας (brand) των ομάδων της ελληνικής Super League.

Degree: 2014, University of Patras

Στην υπερπροσφορά των προϊόντων και υπηρεσιών, το σύγχρονο μάρκετινγκ προσφέρει ένα καθοριστικό εργαλείο με το οποίο ενισχύεται η εικόνα των προϊόντων, συμβάλλοντας στην τόνωση της… (more)

Subjects/Keywords: Προσωπικότητα της επωνυμίας; Αθλητική επωνυμία; 658.827; Brand personality; Sport brand

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ασημακόπουλος, . (2014). Η προσωπικότητα της επωνυμίας (brand) των ομάδων της ελληνικής Super League. (Masters Thesis). University of Patras. Retrieved from http://hdl.handle.net/10889/8679

Chicago Manual of Style (16th Edition):

Ασημακόπουλος, Αναστάσιος. “Η προσωπικότητα της επωνυμίας (brand) των ομάδων της ελληνικής Super League.” 2014. Masters Thesis, University of Patras. Accessed December 03, 2020. http://hdl.handle.net/10889/8679.

MLA Handbook (7th Edition):

Ασημακόπουλος, Αναστάσιος. “Η προσωπικότητα της επωνυμίας (brand) των ομάδων της ελληνικής Super League.” 2014. Web. 03 Dec 2020.

Vancouver:

Ασημακόπουλος . Η προσωπικότητα της επωνυμίας (brand) των ομάδων της ελληνικής Super League. [Internet] [Masters thesis]. University of Patras; 2014. [cited 2020 Dec 03]. Available from: http://hdl.handle.net/10889/8679.

Council of Science Editors:

Ασημακόπουλος . Η προσωπικότητα της επωνυμίας (brand) των ομάδων της ελληνικής Super League. [Masters Thesis]. University of Patras; 2014. Available from: http://hdl.handle.net/10889/8679

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