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You searched for subject:( Brand management). Showing records 1 – 30 of 380 total matches.

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1. Skoog, Malin. Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry.

Degree: Business Administration, 2015, Umeå University

  Within brand management research, brand love has been an increasingly popular research subject. Both antecedents and outcomes of brand love were noticed to comprise… (more)

Subjects/Keywords: congruence; brand love; brand management; brand identity; brand image; brand loyalty; brand commitment; emotional branding

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Skoog, M. (2015). Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry. (Thesis). Umeå University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-106528

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Skoog, Malin. “Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry.” 2015. Thesis, Umeå University. Accessed November 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-106528.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Skoog, Malin. “Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry.” 2015. Web. 27 Nov 2020.

Vancouver:

Skoog M. Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry. [Internet] [Thesis]. Umeå University; 2015. [cited 2020 Nov 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-106528.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Skoog M. Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry. [Thesis]. Umeå University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-106528

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Tampere University

2. Nikolaeva, Nina. Media Brand Portfolio Management: a Case Study on Sanoma .

Degree: 2014, Tampere University

 The starting point of this research is the assumption that changes in media markets are driven by the digital revolution that bring new forms of… (more)

Subjects/Keywords: brand; brand architecture; brand management; brand portfolio; media branding; media; Sanoma

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APA (6th Edition):

Nikolaeva, N. (2014). Media Brand Portfolio Management: a Case Study on Sanoma . (Masters Thesis). Tampere University. Retrieved from https://trepo.tuni.fi/handle/10024/96308

Chicago Manual of Style (16th Edition):

Nikolaeva, Nina. “Media Brand Portfolio Management: a Case Study on Sanoma .” 2014. Masters Thesis, Tampere University. Accessed November 27, 2020. https://trepo.tuni.fi/handle/10024/96308.

MLA Handbook (7th Edition):

Nikolaeva, Nina. “Media Brand Portfolio Management: a Case Study on Sanoma .” 2014. Web. 27 Nov 2020.

Vancouver:

Nikolaeva N. Media Brand Portfolio Management: a Case Study on Sanoma . [Internet] [Masters thesis]. Tampere University; 2014. [cited 2020 Nov 27]. Available from: https://trepo.tuni.fi/handle/10024/96308.

Council of Science Editors:

Nikolaeva N. Media Brand Portfolio Management: a Case Study on Sanoma . [Masters Thesis]. Tampere University; 2014. Available from: https://trepo.tuni.fi/handle/10024/96308


Univerzitet u Beogradu

3. Mandarić, Marija, 1976-. Strategijski brend menadžment kao faktor konkurentnosti kompanija.

Degree: Ekonomski fakultet, 2014, Univerzitet u Beogradu

Društvene nauke - Menadžment / Social sciences - Management

Intenzivna konkurencija na tržištu i promenljivi uslovi poslovanja navode kompanije da kontinuirano tragaju za novim izvorima… (more)

Subjects/Keywords: strategic brand management; brand strategy; brand strategy; brand value; globalization; competitiveness

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APA (6th Edition):

Mandarić, Marija, 1. (2014). Strategijski brend menadžment kao faktor konkurentnosti kompanija. (Thesis). Univerzitet u Beogradu. Retrieved from https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mandarić, Marija, 1976-. “Strategijski brend menadžment kao faktor konkurentnosti kompanija.” 2014. Thesis, Univerzitet u Beogradu. Accessed November 27, 2020. https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mandarić, Marija, 1976-. “Strategijski brend menadžment kao faktor konkurentnosti kompanija.” 2014. Web. 27 Nov 2020.

Vancouver:

Mandarić, Marija 1. Strategijski brend menadžment kao faktor konkurentnosti kompanija. [Internet] [Thesis]. Univerzitet u Beogradu; 2014. [cited 2020 Nov 27]. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mandarić, Marija 1. Strategijski brend menadžment kao faktor konkurentnosti kompanija. [Thesis]. Univerzitet u Beogradu; 2014. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:6282/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Jönköping University

4. Johansson, William; Nikolov, Nikolay Antonov. Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance.

Degree: Business Administration, 2016, Jönköping University

  As everyday consumers become more engaged with their products and services, it is apparent that they are more willing to associate with certain brands.… (more)

Subjects/Keywords: Brand Avoidance; Consumer Behavior; Brand Loyalty; Brand Community; Brand Management

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APA (6th Edition):

Johansson, William; Nikolov, N. A. (2016). Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30176

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Johansson, William; Nikolov, Nikolay Antonov. “Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance.” 2016. Thesis, Jönköping University. Accessed November 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30176.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Johansson, William; Nikolov, Nikolay Antonov. “Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance.” 2016. Web. 27 Nov 2020.

Vancouver:

Johansson, William; Nikolov NA. Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance. [Internet] [Thesis]. Jönköping University; 2016. [cited 2020 Nov 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30176.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Johansson, William; Nikolov NA. Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance. [Thesis]. Jönköping University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30176

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Mississippi State University

5. Zhang, Lin. WHEN BRAND EXTENSIONS BACKFIRE: EXPLORING THE RECIPROCAL EFFECT OF NEGATIVE INFORMATION OF BRAND EXTENSIONS ON PARENT BRAND.

Degree: PhD, Marketing, Quantitative Analysis and Business Law, 2006, Mississippi State University

Brand equity has been highlighted as one of the most valuable assets one company possesses. However, negative information related with brand extension, such as brand(more)

Subjects/Keywords: brand management; brand EXTENSION; BRAND

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APA (6th Edition):

Zhang, L. (2006). WHEN BRAND EXTENSIONS BACKFIRE: EXPLORING THE RECIPROCAL EFFECT OF NEGATIVE INFORMATION OF BRAND EXTENSIONS ON PARENT BRAND. (Doctoral Dissertation). Mississippi State University. Retrieved from http://sun.library.msstate.edu/ETD-db/theses/available/etd-10262006-002620/ ;

Chicago Manual of Style (16th Edition):

Zhang, Lin. “WHEN BRAND EXTENSIONS BACKFIRE: EXPLORING THE RECIPROCAL EFFECT OF NEGATIVE INFORMATION OF BRAND EXTENSIONS ON PARENT BRAND.” 2006. Doctoral Dissertation, Mississippi State University. Accessed November 27, 2020. http://sun.library.msstate.edu/ETD-db/theses/available/etd-10262006-002620/ ;.

MLA Handbook (7th Edition):

Zhang, Lin. “WHEN BRAND EXTENSIONS BACKFIRE: EXPLORING THE RECIPROCAL EFFECT OF NEGATIVE INFORMATION OF BRAND EXTENSIONS ON PARENT BRAND.” 2006. Web. 27 Nov 2020.

Vancouver:

Zhang L. WHEN BRAND EXTENSIONS BACKFIRE: EXPLORING THE RECIPROCAL EFFECT OF NEGATIVE INFORMATION OF BRAND EXTENSIONS ON PARENT BRAND. [Internet] [Doctoral dissertation]. Mississippi State University; 2006. [cited 2020 Nov 27]. Available from: http://sun.library.msstate.edu/ETD-db/theses/available/etd-10262006-002620/ ;.

Council of Science Editors:

Zhang L. WHEN BRAND EXTENSIONS BACKFIRE: EXPLORING THE RECIPROCAL EFFECT OF NEGATIVE INFORMATION OF BRAND EXTENSIONS ON PARENT BRAND. [Doctoral Dissertation]. Mississippi State University; 2006. Available from: http://sun.library.msstate.edu/ETD-db/theses/available/etd-10262006-002620/ ;


Colorado State University

6. Worrell, Jennifer H. Exploring luxury fashion brands' strategic response to crisis: a multiple case study on surviving the Global Financial Crisis.

Degree: MS(M.S.), Design and Merchandising, 2018, Colorado State University

 The Global Financial Crisis, 2007-2010, affected the luxury industry, causing an 8% overall decline, major consumer behavior shifts, and increased competitive pressure on luxury fashion… (more)

Subjects/Keywords: crisis; mono-brand; retail; luxury; brand management; multi-brand

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APA (6th Edition):

Worrell, J. H. (2018). Exploring luxury fashion brands' strategic response to crisis: a multiple case study on surviving the Global Financial Crisis. (Masters Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/191409

Chicago Manual of Style (16th Edition):

Worrell, Jennifer H. “Exploring luxury fashion brands' strategic response to crisis: a multiple case study on surviving the Global Financial Crisis.” 2018. Masters Thesis, Colorado State University. Accessed November 27, 2020. http://hdl.handle.net/10217/191409.

MLA Handbook (7th Edition):

Worrell, Jennifer H. “Exploring luxury fashion brands' strategic response to crisis: a multiple case study on surviving the Global Financial Crisis.” 2018. Web. 27 Nov 2020.

Vancouver:

Worrell JH. Exploring luxury fashion brands' strategic response to crisis: a multiple case study on surviving the Global Financial Crisis. [Internet] [Masters thesis]. Colorado State University; 2018. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10217/191409.

Council of Science Editors:

Worrell JH. Exploring luxury fashion brands' strategic response to crisis: a multiple case study on surviving the Global Financial Crisis. [Masters Thesis]. Colorado State University; 2018. Available from: http://hdl.handle.net/10217/191409


University of Pretoria

7. [No author]. Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets .

Degree: 2010, University of Pretoria

 Prior research on branding has emphasised the choices companies have between product and corporate branding and what drives these choices. B2B markets are expected to… (more)

Subjects/Keywords: UCTD; Brand name products; Management

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APA (6th Edition):

author], [. (2010). Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-03122010-140453/

Chicago Manual of Style (16th Edition):

author], [No. “Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets .” 2010. Masters Thesis, University of Pretoria. Accessed November 27, 2020. http://upetd.up.ac.za/thesis/available/etd-03122010-140453/.

MLA Handbook (7th Edition):

author], [No. “Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets .” 2010. Web. 27 Nov 2020.

Vancouver:

author] [. Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets . [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 Nov 27]. Available from: http://upetd.up.ac.za/thesis/available/etd-03122010-140453/.

Council of Science Editors:

author] [. Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets . [Masters Thesis]. University of Pretoria; 2010. Available from: http://upetd.up.ac.za/thesis/available/etd-03122010-140453/


University of Pretoria

8. Dimitrov, Silvana. Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets.

Degree: Gordon Institute of Business Science (GIBS), 2010, University of Pretoria

 Prior research on branding has emphasised the choices companies have between product and corporate branding and what drives these choices. B2B markets are expected to… (more)

Subjects/Keywords: UCTD; Brand name products; Management

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APA (6th Edition):

Dimitrov, S. (2010). Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/23124

Chicago Manual of Style (16th Edition):

Dimitrov, Silvana. “Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets.” 2010. Masters Thesis, University of Pretoria. Accessed November 27, 2020. http://hdl.handle.net/2263/23124.

MLA Handbook (7th Edition):

Dimitrov, Silvana. “Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets.” 2010. Web. 27 Nov 2020.

Vancouver:

Dimitrov S. Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets. [Internet] [Masters thesis]. University of Pretoria; 2010. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/2263/23124.

Council of Science Editors:

Dimitrov S. Brand origin and product haracteristics effects on corporate versus product brand equity in B2B markets. [Masters Thesis]. University of Pretoria; 2010. Available from: http://hdl.handle.net/2263/23124


University of Manchester

9. Stefan, Anja. BRAND MANAGEMENT PRACTICES DURING THE NEW PRODUCT DEVELOPMENT PROCESS: AN EXPLORATORY STUDY OF SUCCESSFUL SLOVENIAN FMCG COMPANIES.

Degree: 2018, University of Manchester

 The main objective of this research is to identify the practices that yield superior results in terms of strategic brand management, focusing specifically on the… (more)

Subjects/Keywords: Brand management; New product development

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APA (6th Edition):

Stefan, A. (2018). BRAND MANAGEMENT PRACTICES DURING THE NEW PRODUCT DEVELOPMENT PROCESS: AN EXPLORATORY STUDY OF SUCCESSFUL SLOVENIAN FMCG COMPANIES. (Doctoral Dissertation). University of Manchester. Retrieved from http://www.manchester.ac.uk/escholar/uk-ac-man-scw:313023

Chicago Manual of Style (16th Edition):

Stefan, Anja. “BRAND MANAGEMENT PRACTICES DURING THE NEW PRODUCT DEVELOPMENT PROCESS: AN EXPLORATORY STUDY OF SUCCESSFUL SLOVENIAN FMCG COMPANIES.” 2018. Doctoral Dissertation, University of Manchester. Accessed November 27, 2020. http://www.manchester.ac.uk/escholar/uk-ac-man-scw:313023.

MLA Handbook (7th Edition):

Stefan, Anja. “BRAND MANAGEMENT PRACTICES DURING THE NEW PRODUCT DEVELOPMENT PROCESS: AN EXPLORATORY STUDY OF SUCCESSFUL SLOVENIAN FMCG COMPANIES.” 2018. Web. 27 Nov 2020.

Vancouver:

Stefan A. BRAND MANAGEMENT PRACTICES DURING THE NEW PRODUCT DEVELOPMENT PROCESS: AN EXPLORATORY STUDY OF SUCCESSFUL SLOVENIAN FMCG COMPANIES. [Internet] [Doctoral dissertation]. University of Manchester; 2018. [cited 2020 Nov 27]. Available from: http://www.manchester.ac.uk/escholar/uk-ac-man-scw:313023.

Council of Science Editors:

Stefan A. BRAND MANAGEMENT PRACTICES DURING THE NEW PRODUCT DEVELOPMENT PROCESS: AN EXPLORATORY STUDY OF SUCCESSFUL SLOVENIAN FMCG COMPANIES. [Doctoral Dissertation]. University of Manchester; 2018. Available from: http://www.manchester.ac.uk/escholar/uk-ac-man-scw:313023


Halmstad University

10. Huo, Shengyu. Brand management as a means to add value for firms.

Degree: Business and Engineering (SET), 2008, Halmstad University

  Abstract Brand management will play a more significant role in future marketing competition, so research on the brand management is likely to become more… (more)

Subjects/Keywords: Management; brand

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APA (6th Edition):

Huo, S. (2008). Brand management as a means to add value for firms. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1584

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Huo, Shengyu. “Brand management as a means to add value for firms.” 2008. Thesis, Halmstad University. Accessed November 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1584.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Huo, Shengyu. “Brand management as a means to add value for firms.” 2008. Web. 27 Nov 2020.

Vancouver:

Huo S. Brand management as a means to add value for firms. [Internet] [Thesis]. Halmstad University; 2008. [cited 2020 Nov 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1584.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Huo S. Brand management as a means to add value for firms. [Thesis]. Halmstad University; 2008. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1584

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Virginia Tech

11. Cavender, Rayecarol. The Evolution of Luxury: Brand Management of Luxury Brands, Old and New.

Degree: PhD, Apparel, Housing, and Resource Management, 2012, Virginia Tech

 This qualitative study contributed to the growing body of research in luxury brand management by constructing a framework that can be utilized by luxury companies… (more)

Subjects/Keywords: Brand Management; Case Analysis; Luxury

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APA (6th Edition):

Cavender, R. (2012). The Evolution of Luxury: Brand Management of Luxury Brands, Old and New. (Doctoral Dissertation). Virginia Tech. Retrieved from http://hdl.handle.net/10919/77124

Chicago Manual of Style (16th Edition):

Cavender, Rayecarol. “The Evolution of Luxury: Brand Management of Luxury Brands, Old and New.” 2012. Doctoral Dissertation, Virginia Tech. Accessed November 27, 2020. http://hdl.handle.net/10919/77124.

MLA Handbook (7th Edition):

Cavender, Rayecarol. “The Evolution of Luxury: Brand Management of Luxury Brands, Old and New.” 2012. Web. 27 Nov 2020.

Vancouver:

Cavender R. The Evolution of Luxury: Brand Management of Luxury Brands, Old and New. [Internet] [Doctoral dissertation]. Virginia Tech; 2012. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10919/77124.

Council of Science Editors:

Cavender R. The Evolution of Luxury: Brand Management of Luxury Brands, Old and New. [Doctoral Dissertation]. Virginia Tech; 2012. Available from: http://hdl.handle.net/10919/77124


University of Manchester

12. Stefan, Anja. Brand management practices during the new product development process : an exploratory study of successful Slovenian FMCG companies.

Degree: Thesis (D.B.A.), 2018, University of Manchester

 The main objective of this research is to identify the practices that yield superior results in terms of strategic brand management, focusing specifically on the… (more)

Subjects/Keywords: Brand management; New product development

Record DetailsSimilar RecordsGoogle PlusoneFacebookTwitterCiteULikeMendeleyreddit

APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Stefan, A. (2018). Brand management practices during the new product development process : an exploratory study of successful Slovenian FMCG companies. (Doctoral Dissertation). University of Manchester. Retrieved from https://www.research.manchester.ac.uk/portal/en/theses/brand-management-practices-during-the-new-product-development-process-an-exploratory-study-of-successful-slovenian-fmcg-companies(745aaa67-3943-4540-9742-444124b557f5).html ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.799295

Chicago Manual of Style (16th Edition):

Stefan, Anja. “Brand management practices during the new product development process : an exploratory study of successful Slovenian FMCG companies.” 2018. Doctoral Dissertation, University of Manchester. Accessed November 27, 2020. https://www.research.manchester.ac.uk/portal/en/theses/brand-management-practices-during-the-new-product-development-process-an-exploratory-study-of-successful-slovenian-fmcg-companies(745aaa67-3943-4540-9742-444124b557f5).html ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.799295.

MLA Handbook (7th Edition):

Stefan, Anja. “Brand management practices during the new product development process : an exploratory study of successful Slovenian FMCG companies.” 2018. Web. 27 Nov 2020.

Vancouver:

Stefan A. Brand management practices during the new product development process : an exploratory study of successful Slovenian FMCG companies. [Internet] [Doctoral dissertation]. University of Manchester; 2018. [cited 2020 Nov 27]. Available from: https://www.research.manchester.ac.uk/portal/en/theses/brand-management-practices-during-the-new-product-development-process-an-exploratory-study-of-successful-slovenian-fmcg-companies(745aaa67-3943-4540-9742-444124b557f5).html ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.799295.

Council of Science Editors:

Stefan A. Brand management practices during the new product development process : an exploratory study of successful Slovenian FMCG companies. [Doctoral Dissertation]. University of Manchester; 2018. Available from: https://www.research.manchester.ac.uk/portal/en/theses/brand-management-practices-during-the-new-product-development-process-an-exploratory-study-of-successful-slovenian-fmcg-companies(745aaa67-3943-4540-9742-444124b557f5).html ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.799295


Temple University

13. Xiong, Lina. Employee brand internalization: The central route to a brand aligned workforce.

Degree: PhD, 2014, Temple University

Tourism and Sport

To achieve brand success and develop a competitive advantage through consistently delivering brand experiences to customers, the roles of employees in service… (more)

Subjects/Keywords: Management; Business; Organizational behavior;

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APA (6th Edition):

Xiong, L. (2014). Employee brand internalization: The central route to a brand aligned workforce. (Doctoral Dissertation). Temple University. Retrieved from http://digital.library.temple.edu/u?/p245801coll10,278838

Chicago Manual of Style (16th Edition):

Xiong, Lina. “Employee brand internalization: The central route to a brand aligned workforce.” 2014. Doctoral Dissertation, Temple University. Accessed November 27, 2020. http://digital.library.temple.edu/u?/p245801coll10,278838.

MLA Handbook (7th Edition):

Xiong, Lina. “Employee brand internalization: The central route to a brand aligned workforce.” 2014. Web. 27 Nov 2020.

Vancouver:

Xiong L. Employee brand internalization: The central route to a brand aligned workforce. [Internet] [Doctoral dissertation]. Temple University; 2014. [cited 2020 Nov 27]. Available from: http://digital.library.temple.edu/u?/p245801coll10,278838.

Council of Science Editors:

Xiong L. Employee brand internalization: The central route to a brand aligned workforce. [Doctoral Dissertation]. Temple University; 2014. Available from: http://digital.library.temple.edu/u?/p245801coll10,278838


Univerzitet u Beogradu

14. Marinković, Vladimir, 1981-. Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima.

Degree: Fakultet organizacionih nauka, 2016, Univerzitet u Beogradu

Društvene nauke / Brend menadžment Social sciences / Brand management

U doktorskoj disertaciji „Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima“ prikazani su… (more)

Subjects/Keywords: brand; brand management; relationship marketing; customer relationship management; customer loyalty; added value; brand equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Marinković, Vladimir, 1. (2016). Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima. (Thesis). Univerzitet u Beogradu. Retrieved from https://fedorabg.bg.ac.rs/fedora/get/o:13652/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Marinković, Vladimir, 1981-. “Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima.” 2016. Thesis, Univerzitet u Beogradu. Accessed November 27, 2020. https://fedorabg.bg.ac.rs/fedora/get/o:13652/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Marinković, Vladimir, 1981-. “Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima.” 2016. Web. 27 Nov 2020.

Vancouver:

Marinković, Vladimir 1. Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima. [Internet] [Thesis]. Univerzitet u Beogradu; 2016. [cited 2020 Nov 27]. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:13652/bdef:Content/get.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Marinković, Vladimir 1. Model upravljanja brendom u funkciji zasnivanja dugoročnih odnosa sa potrošačima. [Thesis]. Univerzitet u Beogradu; 2016. Available from: https://fedorabg.bg.ac.rs/fedora/get/o:13652/bdef:Content/get

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Queensland University of Technology

15. Moody, Christine Jane. Investigating how customer insights inform strategy leading to brand differentiation in the retail sector.

Degree: 2015, Queensland University of Technology

 Using qualitative research with case studies of firms in the Australian retail sector, this thesis explores the link between brand differentiation, customer insights, and strategy… (more)

Subjects/Keywords: Australian retail; Brand differentiation; Brand experience; Brand management; Brand strategy; Brand values; Customer engagement; Customer experience; Customer touch points

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Moody, C. J. (2015). Investigating how customer insights inform strategy leading to brand differentiation in the retail sector. (Thesis). Queensland University of Technology. Retrieved from https://eprints.qut.edu.au/87509/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Moody, Christine Jane. “Investigating how customer insights inform strategy leading to brand differentiation in the retail sector.” 2015. Thesis, Queensland University of Technology. Accessed November 27, 2020. https://eprints.qut.edu.au/87509/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Moody, Christine Jane. “Investigating how customer insights inform strategy leading to brand differentiation in the retail sector.” 2015. Web. 27 Nov 2020.

Vancouver:

Moody CJ. Investigating how customer insights inform strategy leading to brand differentiation in the retail sector. [Internet] [Thesis]. Queensland University of Technology; 2015. [cited 2020 Nov 27]. Available from: https://eprints.qut.edu.au/87509/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Moody CJ. Investigating how customer insights inform strategy leading to brand differentiation in the retail sector. [Thesis]. Queensland University of Technology; 2015. Available from: https://eprints.qut.edu.au/87509/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of North Texas

16. Iyer, Pramod P. Brand Management Capability and Brand Performance.

Degree: 2016, University of North Texas

 Brands are intangible assets that provide companies with the potential to extract higher rents or prices from customers. However, only few organizations are able to… (more)

Subjects/Keywords: brand management; organizational capability; intellectual capital; organizational culture; brand management processes

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APA (6th Edition):

Iyer, P. P. (2016). Brand Management Capability and Brand Performance. (Thesis). University of North Texas. Retrieved from https://digital.library.unt.edu/ark:/67531/metadc862750/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Iyer, Pramod P. “Brand Management Capability and Brand Performance.” 2016. Thesis, University of North Texas. Accessed November 27, 2020. https://digital.library.unt.edu/ark:/67531/metadc862750/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Iyer, Pramod P. “Brand Management Capability and Brand Performance.” 2016. Web. 27 Nov 2020.

Vancouver:

Iyer PP. Brand Management Capability and Brand Performance. [Internet] [Thesis]. University of North Texas; 2016. [cited 2020 Nov 27]. Available from: https://digital.library.unt.edu/ark:/67531/metadc862750/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Iyer PP. Brand Management Capability and Brand Performance. [Thesis]. University of North Texas; 2016. Available from: https://digital.library.unt.edu/ark:/67531/metadc862750/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Johannesburg

17. Langa, Makhosazana P. Effect of branding management on technology performance : a case study.

Degree: 2012, University of Johannesburg

M.Ing.

This dissertation aims to identify the effects contributed by branding on organisational performance, as branding may contribute positively or negatively to the company sales… (more)

Subjects/Keywords: Brand name products - Case studies; Product management; Brand name products - Management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Langa, M. P. (2012). Effect of branding management on technology performance : a case study. (Thesis). University of Johannesburg. Retrieved from http://hdl.handle.net/10210/4860

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Langa, Makhosazana P. “Effect of branding management on technology performance : a case study.” 2012. Thesis, University of Johannesburg. Accessed November 27, 2020. http://hdl.handle.net/10210/4860.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Langa, Makhosazana P. “Effect of branding management on technology performance : a case study.” 2012. Web. 27 Nov 2020.

Vancouver:

Langa MP. Effect of branding management on technology performance : a case study. [Internet] [Thesis]. University of Johannesburg; 2012. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10210/4860.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Langa MP. Effect of branding management on technology performance : a case study. [Thesis]. University of Johannesburg; 2012. Available from: http://hdl.handle.net/10210/4860

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Linköping University

18. Andreasson, Henric Lars. Corporate rebranding inom dynamiska marknader : En komparativ studie i telekombranschen.

Degree: Business Administration, 2012, Linköping University

Bakgrund: Corporate rebranding är ett relativt nytt fenomen som innebär att ett företag väljer att omdefiniera sitt varumärke på grund av förändringar inom företaget eller… (more)

Subjects/Keywords: Brand management; corporate rebranding; rebranding; brand identity; brand equity; contingency theory; Brand management; corporate rebranding; rebranding; brand identity; brand equity; contingency theory

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Andreasson, H. L. (2012). Corporate rebranding inom dynamiska marknader : En komparativ studie i telekombranschen. (Thesis). Linköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-79186

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Andreasson, Henric Lars. “Corporate rebranding inom dynamiska marknader : En komparativ studie i telekombranschen.” 2012. Thesis, Linköping University. Accessed November 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-79186.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Andreasson, Henric Lars. “Corporate rebranding inom dynamiska marknader : En komparativ studie i telekombranschen.” 2012. Web. 27 Nov 2020.

Vancouver:

Andreasson HL. Corporate rebranding inom dynamiska marknader : En komparativ studie i telekombranschen. [Internet] [Thesis]. Linköping University; 2012. [cited 2020 Nov 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-79186.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Andreasson HL. Corporate rebranding inom dynamiska marknader : En komparativ studie i telekombranschen. [Thesis]. Linköping University; 2012. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-79186

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

19. Silva, Tomás Samuel da. Brand equity nos clubes desportivos o caso do sport lisboa e benfica.

Degree: 2013, RCAAP

Mestrado em Gestão de Empresas

O objetivo central deste trabalho de investigação é o de apurar a força e impacto que o brand equity do… (more)

Subjects/Keywords: Brand equity; Gestão da marca; Marca; Métodos quantitativos; Brand management; Brand; Quantitative methods

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APA (6th Edition):

Silva, T. S. d. (2013). Brand equity nos clubes desportivos o caso do sport lisboa e benfica. (Thesis). RCAAP. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/7635

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Silva, Tomás Samuel da. “Brand equity nos clubes desportivos o caso do sport lisboa e benfica.” 2013. Thesis, RCAAP. Accessed November 27, 2020. https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/7635.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Silva, Tomás Samuel da. “Brand equity nos clubes desportivos o caso do sport lisboa e benfica.” 2013. Web. 27 Nov 2020.

Vancouver:

Silva TSd. Brand equity nos clubes desportivos o caso do sport lisboa e benfica. [Internet] [Thesis]. RCAAP; 2013. [cited 2020 Nov 27]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/7635.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Silva TSd. Brand equity nos clubes desportivos o caso do sport lisboa e benfica. [Thesis]. RCAAP; 2013. Available from: https://www.rcaap.pt/detail.jsp?id=oai:repositorio.iscte-iul.pt:10071/7635

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Plymouth

20. Appiah, Dominic. Building resistance to brand switching during disruptions in a competitive market : an identity theory perspective.

Degree: PhD, 2018, University of Plymouth

 The impact of identity on brand loyalty has taken precedence as an area of focus in recent marketing research. This has taken place in an… (more)

Subjects/Keywords: 658.8; Brand Loyalty; Brand Switching; Brand Management; Consumer Behaviour; Identity Theory; Smartphone

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Appiah, D. (2018). Building resistance to brand switching during disruptions in a competitive market : an identity theory perspective. (Doctoral Dissertation). University of Plymouth. Retrieved from http://hdl.handle.net/10026.1/11661

Chicago Manual of Style (16th Edition):

Appiah, Dominic. “Building resistance to brand switching during disruptions in a competitive market : an identity theory perspective.” 2018. Doctoral Dissertation, University of Plymouth. Accessed November 27, 2020. http://hdl.handle.net/10026.1/11661.

MLA Handbook (7th Edition):

Appiah, Dominic. “Building resistance to brand switching during disruptions in a competitive market : an identity theory perspective.” 2018. Web. 27 Nov 2020.

Vancouver:

Appiah D. Building resistance to brand switching during disruptions in a competitive market : an identity theory perspective. [Internet] [Doctoral dissertation]. University of Plymouth; 2018. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10026.1/11661.

Council of Science Editors:

Appiah D. Building resistance to brand switching during disruptions in a competitive market : an identity theory perspective. [Doctoral Dissertation]. University of Plymouth; 2018. Available from: http://hdl.handle.net/10026.1/11661


Mid Sweden University

21. Wu, Gang. Brand Management in SMEs - The Case of Hasta AB.

Degree: Social Sciences, 2011, Mid Sweden University

  This thesis explores the issues around the process of brand management in SMEs. Most of conventional principles prescribed in the brand management literature are… (more)

Subjects/Keywords: brand management; SMEs; brand strategy; branding policy; brand equity; Business Administration; Företagsekonomi

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APA (6th Edition):

Wu, G. (2011). Brand Management in SMEs - The Case of Hasta AB. (Thesis). Mid Sweden University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-14626

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wu, Gang. “Brand Management in SMEs - The Case of Hasta AB.” 2011. Thesis, Mid Sweden University. Accessed November 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-14626.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wu, Gang. “Brand Management in SMEs - The Case of Hasta AB.” 2011. Web. 27 Nov 2020.

Vancouver:

Wu G. Brand Management in SMEs - The Case of Hasta AB. [Internet] [Thesis]. Mid Sweden University; 2011. [cited 2020 Nov 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-14626.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu G. Brand Management in SMEs - The Case of Hasta AB. [Thesis]. Mid Sweden University; 2011. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-14626

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Jönköping University

22. Johansson, Jacob; Folkesson, Oscar. Brand image in the Sharing Economy : An exploratory study of how to achieve positive customer perceptions in the sharing economy.

Degree: Business Administration, 2018, Jönköping University

  Abstract Background: Most of existing literature in the field of sharing economy has focused on aspects of sustainability and business model structure. Research on… (more)

Subjects/Keywords: Brand image; Brand equity; Brand management; Marketing; Sharing economy; Collaborative consumption; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Johansson, Jacob; Folkesson, O. (2018). Brand image in the Sharing Economy : An exploratory study of how to achieve positive customer perceptions in the sharing economy. (Thesis). Jönköping University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39695

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Johansson, Jacob; Folkesson, Oscar. “Brand image in the Sharing Economy : An exploratory study of how to achieve positive customer perceptions in the sharing economy.” 2018. Thesis, Jönköping University. Accessed November 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39695.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Johansson, Jacob; Folkesson, Oscar. “Brand image in the Sharing Economy : An exploratory study of how to achieve positive customer perceptions in the sharing economy.” 2018. Web. 27 Nov 2020.

Vancouver:

Johansson, Jacob; Folkesson O. Brand image in the Sharing Economy : An exploratory study of how to achieve positive customer perceptions in the sharing economy. [Internet] [Thesis]. Jönköping University; 2018. [cited 2020 Nov 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39695.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Johansson, Jacob; Folkesson O. Brand image in the Sharing Economy : An exploratory study of how to achieve positive customer perceptions in the sharing economy. [Thesis]. Jönköping University; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39695

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Louisiana State University

23. Kuzmina, Yana. Brand portfolio management and the role of brand acquisitions.

Degree: PhD, Marketing, 2009, Louisiana State University

 This dissertation is the first study to propose and empirically test a framework outlining factors that influence the choice of brand acquisitions versus brand creations… (more)

Subjects/Keywords: brand; brand acquisitions; brand portfolio management

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APA (6th Edition):

Kuzmina, Y. (2009). Brand portfolio management and the role of brand acquisitions. (Doctoral Dissertation). Louisiana State University. Retrieved from etd-07082009-144920 ; https://digitalcommons.lsu.edu/gradschool_dissertations/3354

Chicago Manual of Style (16th Edition):

Kuzmina, Yana. “Brand portfolio management and the role of brand acquisitions.” 2009. Doctoral Dissertation, Louisiana State University. Accessed November 27, 2020. etd-07082009-144920 ; https://digitalcommons.lsu.edu/gradschool_dissertations/3354.

MLA Handbook (7th Edition):

Kuzmina, Yana. “Brand portfolio management and the role of brand acquisitions.” 2009. Web. 27 Nov 2020.

Vancouver:

Kuzmina Y. Brand portfolio management and the role of brand acquisitions. [Internet] [Doctoral dissertation]. Louisiana State University; 2009. [cited 2020 Nov 27]. Available from: etd-07082009-144920 ; https://digitalcommons.lsu.edu/gradschool_dissertations/3354.

Council of Science Editors:

Kuzmina Y. Brand portfolio management and the role of brand acquisitions. [Doctoral Dissertation]. Louisiana State University; 2009. Available from: etd-07082009-144920 ; https://digitalcommons.lsu.edu/gradschool_dissertations/3354


NSYSU

24. Chen, Yen-Hao. A Study of Urban Festival Branding Managementï¼An Example of Kaohsiung Zuoying Wan-Nien Festival.

Degree: Master, Public Affairs Management, 2010, NSYSU

 The aims of this research investigate and discuss the possibility of how a local government can construct city image by organizing local festivals with its… (more)

Subjects/Keywords: Grounded theory; Festival; Wan-Nien Festival; Brand; Brand management

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APA (6th Edition):

Chen, Y. (2010). A Study of Urban Festival Branding Managementï¼An Example of Kaohsiung Zuoying Wan-Nien Festival. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830110-190849

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Yen-Hao. “A Study of Urban Festival Branding Managementï¼An Example of Kaohsiung Zuoying Wan-Nien Festival.” 2010. Thesis, NSYSU. Accessed November 27, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830110-190849.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Yen-Hao. “A Study of Urban Festival Branding Managementï¼An Example of Kaohsiung Zuoying Wan-Nien Festival.” 2010. Web. 27 Nov 2020.

Vancouver:

Chen Y. A Study of Urban Festival Branding Managementï¼An Example of Kaohsiung Zuoying Wan-Nien Festival. [Internet] [Thesis]. NSYSU; 2010. [cited 2020 Nov 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830110-190849.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen Y. A Study of Urban Festival Branding Managementï¼An Example of Kaohsiung Zuoying Wan-Nien Festival. [Thesis]. NSYSU; 2010. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0830110-190849

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

25. Wang, SIJIA. The Research of Corporate Multi-brand Strategy.

Degree: Master, Business Management, 2013, NSYSU

 This research is to analyze the brand management methods of those corporate that implement multi-brands strategy based on longitudinal perspective. Whatâs more, we also investigate… (more)

Subjects/Keywords: multi-brand; brand management; synergy; business administration; corporate strategy

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APA (6th Edition):

Wang, S. (2013). The Research of Corporate Multi-brand Strategy. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0520113-212059

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wang, SIJIA. “The Research of Corporate Multi-brand Strategy.” 2013. Thesis, NSYSU. Accessed November 27, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0520113-212059.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wang, SIJIA. “The Research of Corporate Multi-brand Strategy.” 2013. Web. 27 Nov 2020.

Vancouver:

Wang S. The Research of Corporate Multi-brand Strategy. [Internet] [Thesis]. NSYSU; 2013. [cited 2020 Nov 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0520113-212059.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wang S. The Research of Corporate Multi-brand Strategy. [Thesis]. NSYSU; 2013. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0520113-212059

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


NSYSU

26. Lu, Yun. Research on the Management Strategies of Global Restaurant Chain in Taiwanâ A Case Study of Tamoya Udon.

Degree: Master, Master of Business Administration Program in International Business, 2016, NSYSU

 The market of food and beverage service industry has always been competitive in Taiwan, especially with the trend in globalization, many global restaurant chains are… (more)

Subjects/Keywords: Market analysis; Brand analysis; Restaurant chain; Foodservice market; Brand management

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APA (6th Edition):

Lu, Y. (2016). Research on the Management Strategies of Global Restaurant Chain in Taiwanâ A Case Study of Tamoya Udon. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0529116-160700

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Lu, Yun. “Research on the Management Strategies of Global Restaurant Chain in Taiwanâ A Case Study of Tamoya Udon.” 2016. Thesis, NSYSU. Accessed November 27, 2020. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0529116-160700.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Lu, Yun. “Research on the Management Strategies of Global Restaurant Chain in Taiwanâ A Case Study of Tamoya Udon.” 2016. Web. 27 Nov 2020.

Vancouver:

Lu Y. Research on the Management Strategies of Global Restaurant Chain in Taiwanâ A Case Study of Tamoya Udon. [Internet] [Thesis]. NSYSU; 2016. [cited 2020 Nov 27]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0529116-160700.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Lu Y. Research on the Management Strategies of Global Restaurant Chain in Taiwanâ A Case Study of Tamoya Udon. [Thesis]. NSYSU; 2016. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0529116-160700

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


North-West University

27. Steenekamp, Hendrik Stephanus. Strategic brand management in a growing and innovative specialty chemical industry / by H.S. Steenekamp .

Degree: 2008, North-West University

 Buckman Laboratories (Pty) Ltd. (hereafter referred to as Buckman Laboratories) is an international, privately owned, specialty chemical manufacturer. The company's marketing strategy is based on… (more)

Subjects/Keywords: Logical brand management model; Brand growth; Innovation; Opportunity algorithm; Chemical industry

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Steenekamp, H. S. (2008). Strategic brand management in a growing and innovative specialty chemical industry / by H.S. Steenekamp . (Thesis). North-West University. Retrieved from http://hdl.handle.net/10394/2317

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Steenekamp, Hendrik Stephanus. “Strategic brand management in a growing and innovative specialty chemical industry / by H.S. Steenekamp .” 2008. Thesis, North-West University. Accessed November 27, 2020. http://hdl.handle.net/10394/2317.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Steenekamp, Hendrik Stephanus. “Strategic brand management in a growing and innovative specialty chemical industry / by H.S. Steenekamp .” 2008. Web. 27 Nov 2020.

Vancouver:

Steenekamp HS. Strategic brand management in a growing and innovative specialty chemical industry / by H.S. Steenekamp . [Internet] [Thesis]. North-West University; 2008. [cited 2020 Nov 27]. Available from: http://hdl.handle.net/10394/2317.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Steenekamp HS. Strategic brand management in a growing and innovative specialty chemical industry / by H.S. Steenekamp . [Thesis]. North-West University; 2008. Available from: http://hdl.handle.net/10394/2317

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Brunel University

28. AlMakrami, Ali Hussein. An investigation into brand value dimensionality and its effects on loyalty : evidence from the high-tech brandscape in Saudi Arabia.

Degree: PhD, 2013, Brunel University

 This thesis investigates the dimensionality of brand value from the consumer perspective and tests how value dimensions relate to loyalty at the brand level. Firstly,… (more)

Subjects/Keywords: 658.8; Brand management; Consumer behaviour; Emerging markets; University students; Brand equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

AlMakrami, A. H. (2013). An investigation into brand value dimensionality and its effects on loyalty : evidence from the high-tech brandscape in Saudi Arabia. (Doctoral Dissertation). Brunel University. Retrieved from http://bura.brunel.ac.uk/handle/2438/13011 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.690865

Chicago Manual of Style (16th Edition):

AlMakrami, Ali Hussein. “An investigation into brand value dimensionality and its effects on loyalty : evidence from the high-tech brandscape in Saudi Arabia.” 2013. Doctoral Dissertation, Brunel University. Accessed November 27, 2020. http://bura.brunel.ac.uk/handle/2438/13011 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.690865.

MLA Handbook (7th Edition):

AlMakrami, Ali Hussein. “An investigation into brand value dimensionality and its effects on loyalty : evidence from the high-tech brandscape in Saudi Arabia.” 2013. Web. 27 Nov 2020.

Vancouver:

AlMakrami AH. An investigation into brand value dimensionality and its effects on loyalty : evidence from the high-tech brandscape in Saudi Arabia. [Internet] [Doctoral dissertation]. Brunel University; 2013. [cited 2020 Nov 27]. Available from: http://bura.brunel.ac.uk/handle/2438/13011 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.690865.

Council of Science Editors:

AlMakrami AH. An investigation into brand value dimensionality and its effects on loyalty : evidence from the high-tech brandscape in Saudi Arabia. [Doctoral Dissertation]. Brunel University; 2013. Available from: http://bura.brunel.ac.uk/handle/2438/13011 ; http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.690865


Halmstad University

29. Krulj, Aleksandar. Trendsättarnas Varumärken - En studie om hur lokala modebutiker bygger upp sina varumärken.

Degree: Teacher Education (LUT), 2007, Halmstad University

  Den här studien fokuserar på små lokala företag och deras varumärkesuppbyggnad. Vi har studerat företag som befinner sig i klädes- och modebranschen och deras… (more)

Subjects/Keywords: Varumärken; Varumärkesuppbyggnad; Brand; Brand management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Krulj, A. (2007). Trendsättarnas Varumärken - En studie om hur lokala modebutiker bygger upp sina varumärken. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-836

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Krulj, Aleksandar. “Trendsättarnas Varumärken - En studie om hur lokala modebutiker bygger upp sina varumärken.” 2007. Thesis, Halmstad University. Accessed November 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-836.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Krulj, Aleksandar. “Trendsättarnas Varumärken - En studie om hur lokala modebutiker bygger upp sina varumärken.” 2007. Web. 27 Nov 2020.

Vancouver:

Krulj A. Trendsättarnas Varumärken - En studie om hur lokala modebutiker bygger upp sina varumärken. [Internet] [Thesis]. Halmstad University; 2007. [cited 2020 Nov 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-836.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Krulj A. Trendsättarnas Varumärken - En studie om hur lokala modebutiker bygger upp sina varumärken. [Thesis]. Halmstad University; 2007. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-836

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Uppsala University

30. Ejnar, Frida. Branding at the Ice Cream Factory : A Case Study of the Branding Strategy at SIA Glass.

Degree: Business Studies, 2013, Uppsala University

  Branding is essential for a business success although it may be difficult to decide what branding strategy to use. The purpose of this paper… (more)

Subjects/Keywords: Branding; Brand management; Branding strategies; Umbrella branding; Brand extension; Value

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ejnar, F. (2013). Branding at the Ice Cream Factory : A Case Study of the Branding Strategy at SIA Glass. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-202589

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ejnar, Frida. “Branding at the Ice Cream Factory : A Case Study of the Branding Strategy at SIA Glass.” 2013. Thesis, Uppsala University. Accessed November 27, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-202589.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ejnar, Frida. “Branding at the Ice Cream Factory : A Case Study of the Branding Strategy at SIA Glass.” 2013. Web. 27 Nov 2020.

Vancouver:

Ejnar F. Branding at the Ice Cream Factory : A Case Study of the Branding Strategy at SIA Glass. [Internet] [Thesis]. Uppsala University; 2013. [cited 2020 Nov 27]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-202589.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ejnar F. Branding at the Ice Cream Factory : A Case Study of the Branding Strategy at SIA Glass. [Thesis]. Uppsala University; 2013. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-202589

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

[1] [2] [3] [4] [5] … [13]

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