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You searched for subject:( Brand engagement). Showing records 1 – 30 of 78 total matches.

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1. Santos, Barbara Coutinho Pires dos. A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity.

Degree: 2015, Universidade de Évora

 Este estudo tem como objetivo identificar as relações existentes entre as motivações, o Brand Love e o Brand Gender no Brand Engagement dos consumidores com… (more)

Subjects/Keywords: Brand Love; Brand gender; Brand engagement no Facebook; Brand equity

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APA (6th Edition):

Santos, B. C. P. d. (2015). A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity. (Thesis). Universidade de Évora. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/16086

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Santos, Barbara Coutinho Pires dos. “A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity.” 2015. Thesis, Universidade de Évora. Accessed November 28, 2020. https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/16086.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Santos, Barbara Coutinho Pires dos. “A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity.” 2015. Web. 28 Nov 2020.

Vancouver:

Santos BCPd. A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity. [Internet] [Thesis]. Universidade de Évora; 2015. [cited 2020 Nov 28]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/16086.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Santos BCPd. A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity. [Thesis]. Universidade de Évora; 2015. Available from: https://www.rcaap.pt/detail.jsp?id=oai:dspace.uevora.pt:10174/16086

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Saskatchewan

2. Michael, Brittany. Social Media Influencers: A Route to Brand Engagement for their Followers.

Degree: 2019, University of Saskatchewan

 Social media has had a significant impact on current branding practices. As a result of this changing environment, brand managers are no longer sole providers… (more)

Subjects/Keywords: Social Media Influencers; Brand Engagement

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APA (6th Edition):

Michael, B. (2019). Social Media Influencers: A Route to Brand Engagement for their Followers. (Thesis). University of Saskatchewan. Retrieved from http://hdl.handle.net/10388/12253

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Michael, Brittany. “Social Media Influencers: A Route to Brand Engagement for their Followers.” 2019. Thesis, University of Saskatchewan. Accessed November 28, 2020. http://hdl.handle.net/10388/12253.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Michael, Brittany. “Social Media Influencers: A Route to Brand Engagement for their Followers.” 2019. Web. 28 Nov 2020.

Vancouver:

Michael B. Social Media Influencers: A Route to Brand Engagement for their Followers. [Internet] [Thesis]. University of Saskatchewan; 2019. [cited 2020 Nov 28]. Available from: http://hdl.handle.net/10388/12253.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Michael B. Social Media Influencers: A Route to Brand Engagement for their Followers. [Thesis]. University of Saskatchewan; 2019. Available from: http://hdl.handle.net/10388/12253

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Rochester Institute of Technology

3. Sosa Lamarche, Gabriela. The Relationship between cross-media usage and brand recall in advertisements: A Test of customer engagement with print and digital magazine advertisements.

Degree: MS, Department of Communication (CLA), 2012, Rochester Institute of Technology

  This study investigated the effectiveness of advertising using a cross-media approach. A laboratory experiment with a randomized controlled trial and a sample of college… (more)

Subjects/Keywords: Brand engagement; Brand involvement; Brand recall; Interactivity; Media richness; Mobile marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Sosa Lamarche, G. (2012). The Relationship between cross-media usage and brand recall in advertisements: A Test of customer engagement with print and digital magazine advertisements. (Masters Thesis). Rochester Institute of Technology. Retrieved from https://scholarworks.rit.edu/theses/6971

Chicago Manual of Style (16th Edition):

Sosa Lamarche, Gabriela. “The Relationship between cross-media usage and brand recall in advertisements: A Test of customer engagement with print and digital magazine advertisements.” 2012. Masters Thesis, Rochester Institute of Technology. Accessed November 28, 2020. https://scholarworks.rit.edu/theses/6971.

MLA Handbook (7th Edition):

Sosa Lamarche, Gabriela. “The Relationship between cross-media usage and brand recall in advertisements: A Test of customer engagement with print and digital magazine advertisements.” 2012. Web. 28 Nov 2020.

Vancouver:

Sosa Lamarche G. The Relationship between cross-media usage and brand recall in advertisements: A Test of customer engagement with print and digital magazine advertisements. [Internet] [Masters thesis]. Rochester Institute of Technology; 2012. [cited 2020 Nov 28]. Available from: https://scholarworks.rit.edu/theses/6971.

Council of Science Editors:

Sosa Lamarche G. The Relationship between cross-media usage and brand recall in advertisements: A Test of customer engagement with print and digital magazine advertisements. [Masters Thesis]. Rochester Institute of Technology; 2012. Available from: https://scholarworks.rit.edu/theses/6971


University of Southern California

4. Savage, Jennifer. Creating brand evangelists in the 21st century: using brand engagement through social media to develop brand loyalty in teens.

Degree: MA, Strategic Public Relations, 2012, University of Southern California

 This paper examines the influence of social media on the creation and development of brand loyalty among teens. By understanding the intrinsic and extrinsic motivators… (more)

Subjects/Keywords: brand advocates; brand evangelists; branding; engagement; social media; teens; brand

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APA (6th Edition):

Savage, J. (2012). Creating brand evangelists in the 21st century: using brand engagement through social media to develop brand loyalty in teens. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/14134/rec/1692

Chicago Manual of Style (16th Edition):

Savage, Jennifer. “Creating brand evangelists in the 21st century: using brand engagement through social media to develop brand loyalty in teens.” 2012. Masters Thesis, University of Southern California. Accessed November 28, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/14134/rec/1692.

MLA Handbook (7th Edition):

Savage, Jennifer. “Creating brand evangelists in the 21st century: using brand engagement through social media to develop brand loyalty in teens.” 2012. Web. 28 Nov 2020.

Vancouver:

Savage J. Creating brand evangelists in the 21st century: using brand engagement through social media to develop brand loyalty in teens. [Internet] [Masters thesis]. University of Southern California; 2012. [cited 2020 Nov 28]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/14134/rec/1692.

Council of Science Editors:

Savage J. Creating brand evangelists in the 21st century: using brand engagement through social media to develop brand loyalty in teens. [Masters Thesis]. University of Southern California; 2012. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll3/id/14134/rec/1692


Queensland University of Technology

5. Moody, Christine Jane. Investigating how customer insights inform strategy leading to brand differentiation in the retail sector.

Degree: 2015, Queensland University of Technology

 Using qualitative research with case studies of firms in the Australian retail sector, this thesis explores the link between brand differentiation, customer insights, and strategy… (more)

Subjects/Keywords: Australian retail; Brand differentiation; Brand experience; Brand management; Brand strategy; Brand values; Customer engagement; Customer experience; Customer touch points

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Moody, C. J. (2015). Investigating how customer insights inform strategy leading to brand differentiation in the retail sector. (Thesis). Queensland University of Technology. Retrieved from https://eprints.qut.edu.au/87509/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Moody, Christine Jane. “Investigating how customer insights inform strategy leading to brand differentiation in the retail sector.” 2015. Thesis, Queensland University of Technology. Accessed November 28, 2020. https://eprints.qut.edu.au/87509/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Moody, Christine Jane. “Investigating how customer insights inform strategy leading to brand differentiation in the retail sector.” 2015. Web. 28 Nov 2020.

Vancouver:

Moody CJ. Investigating how customer insights inform strategy leading to brand differentiation in the retail sector. [Internet] [Thesis]. Queensland University of Technology; 2015. [cited 2020 Nov 28]. Available from: https://eprints.qut.edu.au/87509/.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Moody CJ. Investigating how customer insights inform strategy leading to brand differentiation in the retail sector. [Thesis]. Queensland University of Technology; 2015. Available from: https://eprints.qut.edu.au/87509/

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Texas – Austin

6. Lim, HyunJoo. Digital engagement in social media : likes as a predictor of brand value.

Degree: MA, Advertising, 2018, University of Texas – Austin

 This study suggests indicators of consumers’ digital engagement with brand-related social media contents as a contemporary measure of brand equity and examines its relationship with… (more)

Subjects/Keywords: Digital engagement; Social media; Brand value; Consumer engagement; Social interaction; Facebook; Brand equity

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lim, H. (2018). Digital engagement in social media : likes as a predictor of brand value. (Masters Thesis). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/68924

Chicago Manual of Style (16th Edition):

Lim, HyunJoo. “Digital engagement in social media : likes as a predictor of brand value.” 2018. Masters Thesis, University of Texas – Austin. Accessed November 28, 2020. http://hdl.handle.net/2152/68924.

MLA Handbook (7th Edition):

Lim, HyunJoo. “Digital engagement in social media : likes as a predictor of brand value.” 2018. Web. 28 Nov 2020.

Vancouver:

Lim H. Digital engagement in social media : likes as a predictor of brand value. [Internet] [Masters thesis]. University of Texas – Austin; 2018. [cited 2020 Nov 28]. Available from: http://hdl.handle.net/2152/68924.

Council of Science Editors:

Lim H. Digital engagement in social media : likes as a predictor of brand value. [Masters Thesis]. University of Texas – Austin; 2018. Available from: http://hdl.handle.net/2152/68924


University of Pretoria

7. [No author]. Investigating the relationship between corporate brand personality and employee brand commitment .

Degree: 2012, University of Pretoria

 Corporate brands in today’s business landscape are complex and multifaceted, with employees playing a critical role in the building of those brands. As employee brand(more)

Subjects/Keywords: UCTD; Corporate personality; Employee brand commitment; Brand engagement

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

author], [. (2012). Investigating the relationship between corporate brand personality and employee brand commitment . (Masters Thesis). University of Pretoria. Retrieved from http://upetd.up.ac.za/thesis/available/etd-06242012-130632/

Chicago Manual of Style (16th Edition):

author], [No. “Investigating the relationship between corporate brand personality and employee brand commitment .” 2012. Masters Thesis, University of Pretoria. Accessed November 28, 2020. http://upetd.up.ac.za/thesis/available/etd-06242012-130632/.

MLA Handbook (7th Edition):

author], [No. “Investigating the relationship between corporate brand personality and employee brand commitment .” 2012. Web. 28 Nov 2020.

Vancouver:

author] [. Investigating the relationship between corporate brand personality and employee brand commitment . [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2020 Nov 28]. Available from: http://upetd.up.ac.za/thesis/available/etd-06242012-130632/.

Council of Science Editors:

author] [. Investigating the relationship between corporate brand personality and employee brand commitment . [Masters Thesis]. University of Pretoria; 2012. Available from: http://upetd.up.ac.za/thesis/available/etd-06242012-130632/


Rochester Institute of Technology

8. Rondon Diplan, Carolina. Consumers’ Communication Channels Preferences: High-Stake Versus Low-Stake Brands.

Degree: MS, School of Communication (CLA), 2015, Rochester Institute of Technology

  The purpose of this study was to explore which communication channels consumers are more likely to use when they want to provide feedback or… (more)

Subjects/Keywords: Brand communication; Consumer-brand engagement; Cross-media campaigns

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Rondon Diplan, C. (2015). Consumers’ Communication Channels Preferences: High-Stake Versus Low-Stake Brands. (Masters Thesis). Rochester Institute of Technology. Retrieved from https://scholarworks.rit.edu/theses/8934

Chicago Manual of Style (16th Edition):

Rondon Diplan, Carolina. “Consumers’ Communication Channels Preferences: High-Stake Versus Low-Stake Brands.” 2015. Masters Thesis, Rochester Institute of Technology. Accessed November 28, 2020. https://scholarworks.rit.edu/theses/8934.

MLA Handbook (7th Edition):

Rondon Diplan, Carolina. “Consumers’ Communication Channels Preferences: High-Stake Versus Low-Stake Brands.” 2015. Web. 28 Nov 2020.

Vancouver:

Rondon Diplan C. Consumers’ Communication Channels Preferences: High-Stake Versus Low-Stake Brands. [Internet] [Masters thesis]. Rochester Institute of Technology; 2015. [cited 2020 Nov 28]. Available from: https://scholarworks.rit.edu/theses/8934.

Council of Science Editors:

Rondon Diplan C. Consumers’ Communication Channels Preferences: High-Stake Versus Low-Stake Brands. [Masters Thesis]. Rochester Institute of Technology; 2015. Available from: https://scholarworks.rit.edu/theses/8934


Universidade Nova

9. Mendes, Pedro Filipe Magalhães Bessa. Consumer engagement with self-expressive brands : brand love and WOM outcomes : an extension of wallace, buil and chernatony (2014) applied to Instagram in Portugal.

Degree: 2018, Universidade Nova

 This study intents to explore attitudes of Portuguese consumers who engage with brands on Instagram in Portugal by following them. Throughout the self-expressiveness capacity of… (more)

Subjects/Keywords: Instagram; Brand Engagement; Brand Love; Word of Mouth

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Mendes, P. F. M. B. (2018). Consumer engagement with self-expressive brands : brand love and WOM outcomes : an extension of wallace, buil and chernatony (2014) applied to Instagram in Portugal. (Thesis). Universidade Nova. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/40255

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Mendes, Pedro Filipe Magalhães Bessa. “Consumer engagement with self-expressive brands : brand love and WOM outcomes : an extension of wallace, buil and chernatony (2014) applied to Instagram in Portugal.” 2018. Thesis, Universidade Nova. Accessed November 28, 2020. https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/40255.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Mendes, Pedro Filipe Magalhães Bessa. “Consumer engagement with self-expressive brands : brand love and WOM outcomes : an extension of wallace, buil and chernatony (2014) applied to Instagram in Portugal.” 2018. Web. 28 Nov 2020.

Vancouver:

Mendes PFMB. Consumer engagement with self-expressive brands : brand love and WOM outcomes : an extension of wallace, buil and chernatony (2014) applied to Instagram in Portugal. [Internet] [Thesis]. Universidade Nova; 2018. [cited 2020 Nov 28]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/40255.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Mendes PFMB. Consumer engagement with self-expressive brands : brand love and WOM outcomes : an extension of wallace, buil and chernatony (2014) applied to Instagram in Portugal. [Thesis]. Universidade Nova; 2018. Available from: https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/40255

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Pretoria

10. Carter, Liam Leslie. Investigating the relationship between corporate brand personality and employee brand commitment.

Degree: Gordon Institute of Business Science (GIBS), 2012, University of Pretoria

 Corporate brands in today’s business landscape are complex and multifaceted, with employees playing a critical role in the building of those brands. As employee brand(more)

Subjects/Keywords: UCTD; Corporate personality; Employee brand commitment; Brand engagement

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Carter, L. L. (2012). Investigating the relationship between corporate brand personality and employee brand commitment. (Masters Thesis). University of Pretoria. Retrieved from http://hdl.handle.net/2263/25805

Chicago Manual of Style (16th Edition):

Carter, Liam Leslie. “Investigating the relationship between corporate brand personality and employee brand commitment.” 2012. Masters Thesis, University of Pretoria. Accessed November 28, 2020. http://hdl.handle.net/2263/25805.

MLA Handbook (7th Edition):

Carter, Liam Leslie. “Investigating the relationship between corporate brand personality and employee brand commitment.” 2012. Web. 28 Nov 2020.

Vancouver:

Carter LL. Investigating the relationship between corporate brand personality and employee brand commitment. [Internet] [Masters thesis]. University of Pretoria; 2012. [cited 2020 Nov 28]. Available from: http://hdl.handle.net/2263/25805.

Council of Science Editors:

Carter LL. Investigating the relationship between corporate brand personality and employee brand commitment. [Masters Thesis]. University of Pretoria; 2012. Available from: http://hdl.handle.net/2263/25805


Universidade do Minho

11. Soares, Sofia Raquel Baptista. Utilização de diferentes canais digitais e a sua articulação com a marca corporativa: as perceções dos consumidores .

Degree: 2019, Universidade do Minho

 O meio digital tem vindo a crescer cada vez mais e, para as marcas, torna-se importante acompanhar esse crescimento. Não se trata apenas de comunicar… (more)

Subjects/Keywords: Marca corporativa; Social media; Engagement; Corporate brand; Social media; Engagement

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Soares, S. R. B. (2019). Utilização de diferentes canais digitais e a sua articulação com a marca corporativa: as perceções dos consumidores . (Masters Thesis). Universidade do Minho. Retrieved from http://hdl.handle.net/1822/64573

Chicago Manual of Style (16th Edition):

Soares, Sofia Raquel Baptista. “Utilização de diferentes canais digitais e a sua articulação com a marca corporativa: as perceções dos consumidores .” 2019. Masters Thesis, Universidade do Minho. Accessed November 28, 2020. http://hdl.handle.net/1822/64573.

MLA Handbook (7th Edition):

Soares, Sofia Raquel Baptista. “Utilização de diferentes canais digitais e a sua articulação com a marca corporativa: as perceções dos consumidores .” 2019. Web. 28 Nov 2020.

Vancouver:

Soares SRB. Utilização de diferentes canais digitais e a sua articulação com a marca corporativa: as perceções dos consumidores . [Internet] [Masters thesis]. Universidade do Minho; 2019. [cited 2020 Nov 28]. Available from: http://hdl.handle.net/1822/64573.

Council of Science Editors:

Soares SRB. Utilização de diferentes canais digitais e a sua articulação com a marca corporativa: as perceções dos consumidores . [Masters Thesis]. Universidade do Minho; 2019. Available from: http://hdl.handle.net/1822/64573


University of Maryland

12. Johnson, Heather Macrea. THE ROLE OF SELF-BRAND CONNECTION IN BRAND PRIMING AND BRAND CO-CREATION CONTEXTS.

Degree: Business and Management: Marketing, 2014, University of Maryland

 This dissertation includes two essays that examine how self-brand connection influences brand-related behaviors in different contexts. Essay I investigates conditions under which brand primes can… (more)

Subjects/Keywords: Business; Marketing; Psychology; Brand Co-Creation; Brand Engagement in Social Media; Brand Priming; Self-Brand Connection

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Johnson, H. M. (2014). THE ROLE OF SELF-BRAND CONNECTION IN BRAND PRIMING AND BRAND CO-CREATION CONTEXTS. (Thesis). University of Maryland. Retrieved from http://hdl.handle.net/1903/15864

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Johnson, Heather Macrea. “THE ROLE OF SELF-BRAND CONNECTION IN BRAND PRIMING AND BRAND CO-CREATION CONTEXTS.” 2014. Thesis, University of Maryland. Accessed November 28, 2020. http://hdl.handle.net/1903/15864.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Johnson, Heather Macrea. “THE ROLE OF SELF-BRAND CONNECTION IN BRAND PRIMING AND BRAND CO-CREATION CONTEXTS.” 2014. Web. 28 Nov 2020.

Vancouver:

Johnson HM. THE ROLE OF SELF-BRAND CONNECTION IN BRAND PRIMING AND BRAND CO-CREATION CONTEXTS. [Internet] [Thesis]. University of Maryland; 2014. [cited 2020 Nov 28]. Available from: http://hdl.handle.net/1903/15864.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Johnson HM. THE ROLE OF SELF-BRAND CONNECTION IN BRAND PRIMING AND BRAND CO-CREATION CONTEXTS. [Thesis]. University of Maryland; 2014. Available from: http://hdl.handle.net/1903/15864

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

13. Ghasemi, Sandra Ziadkhani. Driving Online Brand Engagement, Trust, and Purchase Intention on Instagram : The Effect of Social Commerce Marketing Stimuli.

Degree: Society and Engineering, 2019, Mälardalen University

  Building on the stimulus-organism-response model, this paper aims to fill the considerable research gap by developing a deeper understanding of social commerce as a… (more)

Subjects/Keywords: Social commerce; marketing stimuli; online brand engagement; brand trust; online purchase intention; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ghasemi, S. Z. (2019). Driving Online Brand Engagement, Trust, and Purchase Intention on Instagram : The Effect of Social Commerce Marketing Stimuli. (Thesis). Mälardalen University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-43691

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ghasemi, Sandra Ziadkhani. “Driving Online Brand Engagement, Trust, and Purchase Intention on Instagram : The Effect of Social Commerce Marketing Stimuli.” 2019. Thesis, Mälardalen University. Accessed November 28, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-43691.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ghasemi, Sandra Ziadkhani. “Driving Online Brand Engagement, Trust, and Purchase Intention on Instagram : The Effect of Social Commerce Marketing Stimuli.” 2019. Web. 28 Nov 2020.

Vancouver:

Ghasemi SZ. Driving Online Brand Engagement, Trust, and Purchase Intention on Instagram : The Effect of Social Commerce Marketing Stimuli. [Internet] [Thesis]. Mälardalen University; 2019. [cited 2020 Nov 28]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-43691.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ghasemi SZ. Driving Online Brand Engagement, Trust, and Purchase Intention on Instagram : The Effect of Social Commerce Marketing Stimuli. [Thesis]. Mälardalen University; 2019. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-43691

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

14. Haikel-Elsabeh, Nour. Les motivations à partager sur les réseaux sociaux numériques : The motivations for sharing information on Facebook.

Degree: Docteur es, Sciences de gestion, 2014, Université Paris X – Nanterre

Pour se renseigner et pour acheter des produits les consommateurs vont sur les pages de marques sur Facebook. Ces utilisateurs font du bouche à oreille… (more)

Subjects/Keywords: Motivations; Engagement; Réseaux sociaux numériques; EBAO; BAO; Motivations; Brand engagement; EWOM; WOM; Social networks; 650

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Haikel-Elsabeh, N. (2014). Les motivations à partager sur les réseaux sociaux numériques : The motivations for sharing information on Facebook. (Doctoral Dissertation). Université Paris X – Nanterre. Retrieved from http://www.theses.fr/2014PA100055

Chicago Manual of Style (16th Edition):

Haikel-Elsabeh, Nour. “Les motivations à partager sur les réseaux sociaux numériques : The motivations for sharing information on Facebook.” 2014. Doctoral Dissertation, Université Paris X – Nanterre. Accessed November 28, 2020. http://www.theses.fr/2014PA100055.

MLA Handbook (7th Edition):

Haikel-Elsabeh, Nour. “Les motivations à partager sur les réseaux sociaux numériques : The motivations for sharing information on Facebook.” 2014. Web. 28 Nov 2020.

Vancouver:

Haikel-Elsabeh N. Les motivations à partager sur les réseaux sociaux numériques : The motivations for sharing information on Facebook. [Internet] [Doctoral dissertation]. Université Paris X – Nanterre; 2014. [cited 2020 Nov 28]. Available from: http://www.theses.fr/2014PA100055.

Council of Science Editors:

Haikel-Elsabeh N. Les motivations à partager sur les réseaux sociaux numériques : The motivations for sharing information on Facebook. [Doctoral Dissertation]. Université Paris X – Nanterre; 2014. Available from: http://www.theses.fr/2014PA100055

15. Bhandari, Min Parsad. The role of consumer participation and engagement in influencing loyalty and word-of-mouth : user generated brand communities.

Degree: PhD, 2018, Abertay University

 This research aims to investigate the role of consumer engagement in influencing loyalty and word-of-mouth through a user generated brand community on Facebook by collecting… (more)

Subjects/Keywords: 658; Consumer engagement; Loyalty; Word of mouth; Brand communities

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bhandari, M. P. (2018). The role of consumer participation and engagement in influencing loyalty and word-of-mouth : user generated brand communities. (Doctoral Dissertation). Abertay University. Retrieved from https://rke.abertay.ac.uk/en/studentTheses/54e683be-dc28-447a-8984-b6321ff06222 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.752716

Chicago Manual of Style (16th Edition):

Bhandari, Min Parsad. “The role of consumer participation and engagement in influencing loyalty and word-of-mouth : user generated brand communities.” 2018. Doctoral Dissertation, Abertay University. Accessed November 28, 2020. https://rke.abertay.ac.uk/en/studentTheses/54e683be-dc28-447a-8984-b6321ff06222 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.752716.

MLA Handbook (7th Edition):

Bhandari, Min Parsad. “The role of consumer participation and engagement in influencing loyalty and word-of-mouth : user generated brand communities.” 2018. Web. 28 Nov 2020.

Vancouver:

Bhandari MP. The role of consumer participation and engagement in influencing loyalty and word-of-mouth : user generated brand communities. [Internet] [Doctoral dissertation]. Abertay University; 2018. [cited 2020 Nov 28]. Available from: https://rke.abertay.ac.uk/en/studentTheses/54e683be-dc28-447a-8984-b6321ff06222 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.752716.

Council of Science Editors:

Bhandari MP. The role of consumer participation and engagement in influencing loyalty and word-of-mouth : user generated brand communities. [Doctoral Dissertation]. Abertay University; 2018. Available from: https://rke.abertay.ac.uk/en/studentTheses/54e683be-dc28-447a-8984-b6321ff06222 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.752716


Halmstad University

16. Eriksson, Emelie. Fashion Brands and Engagement on Instagram : How can fashion brands apply content marketing on Instagram to engage Millennials and increase brand equity?.

Degree: Engineering and Science, 2016, Halmstad University

  The purpose with this study was to investigate how fashion brands can use content marketing on Instagram to engage Millennials and increase brand equity.… (more)

Subjects/Keywords: Instagram; social media; Millennials; brand equity; engagement; content marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Eriksson, E. (2016). Fashion Brands and Engagement on Instagram : How can fashion brands apply content marketing on Instagram to engage Millennials and increase brand equity?. (Thesis). Halmstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31415

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Eriksson, Emelie. “Fashion Brands and Engagement on Instagram : How can fashion brands apply content marketing on Instagram to engage Millennials and increase brand equity?.” 2016. Thesis, Halmstad University. Accessed November 28, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31415.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Eriksson, Emelie. “Fashion Brands and Engagement on Instagram : How can fashion brands apply content marketing on Instagram to engage Millennials and increase brand equity?.” 2016. Web. 28 Nov 2020.

Vancouver:

Eriksson E. Fashion Brands and Engagement on Instagram : How can fashion brands apply content marketing on Instagram to engage Millennials and increase brand equity?. [Internet] [Thesis]. Halmstad University; 2016. [cited 2020 Nov 28]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31415.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Eriksson E. Fashion Brands and Engagement on Instagram : How can fashion brands apply content marketing on Instagram to engage Millennials and increase brand equity?. [Thesis]. Halmstad University; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31415

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

17. Civic, Maria Rojas. Consumer Behavior on Social Media. : A study about consumer behavior towards fashion brands on social media.

Degree: Engineering and Business, 2015, University of Borås

This study aims to describe and analyse consumer behaviour in social media toward fashion brands. Specifically, it is analysed consumers’ motivations to follow fashion brands on social media, activities developed on social platforms concerning to fashion brands and level of engagement regarding fashion brands on social media.

Subjects/Keywords: Social media; social network; brand community; engagement; fashionists

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Civic, M. R. (2015). Consumer Behavior on Social Media. : A study about consumer behavior towards fashion brands on social media. (Thesis). University of Borås. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-634

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Civic, Maria Rojas. “Consumer Behavior on Social Media. : A study about consumer behavior towards fashion brands on social media.” 2015. Thesis, University of Borås. Accessed November 28, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-634.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Civic, Maria Rojas. “Consumer Behavior on Social Media. : A study about consumer behavior towards fashion brands on social media.” 2015. Web. 28 Nov 2020.

Vancouver:

Civic MR. Consumer Behavior on Social Media. : A study about consumer behavior towards fashion brands on social media. [Internet] [Thesis]. University of Borås; 2015. [cited 2020 Nov 28]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-634.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Civic MR. Consumer Behavior on Social Media. : A study about consumer behavior towards fashion brands on social media. [Thesis]. University of Borås; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-634

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Kristianstad University

18. Eneberg, Matilda. Brand new Image : a case study of engagement on Instagram during Melodifestivalen in Kristianstad.

Degree: Avdelningen för ekonomi, 2018, Kristianstad University

  Place branding is complex, and marketers need to find new ways in order of place branding. This thesis concerns communication on social media during… (more)

Subjects/Keywords: Place brand image; place attributes; engagement; Instagram; event; Business Administration; Företagsekonomi

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Eneberg, M. (2018). Brand new Image : a case study of engagement on Instagram during Melodifestivalen in Kristianstad. (Thesis). Kristianstad University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-18824

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Eneberg, Matilda. “Brand new Image : a case study of engagement on Instagram during Melodifestivalen in Kristianstad.” 2018. Thesis, Kristianstad University. Accessed November 28, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-18824.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Eneberg, Matilda. “Brand new Image : a case study of engagement on Instagram during Melodifestivalen in Kristianstad.” 2018. Web. 28 Nov 2020.

Vancouver:

Eneberg M. Brand new Image : a case study of engagement on Instagram during Melodifestivalen in Kristianstad. [Internet] [Thesis]. Kristianstad University; 2018. [cited 2020 Nov 28]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-18824.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Eneberg M. Brand new Image : a case study of engagement on Instagram during Melodifestivalen in Kristianstad. [Thesis]. Kristianstad University; 2018. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-18824

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

19. WANG, XUAN. Consumer Engagement on Social Media : A Cross-Market Study About Consumer Behaviour Related To Sportswear Industry Online.

Degree: Swedish School of Textiles, 2014, University of Borås

This research aims to describe and analysis consumer behaviour and engagement on Social Media regarding the three following categories: sportswear products, sportswear brands, and… (more)

Subjects/Keywords: Consumer engagement; Social Media; sportswear; brand; lifestyle; WOM; Design; Design

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

WANG, X. (2014). Consumer Engagement on Social Media : A Cross-Market Study About Consumer Behaviour Related To Sportswear Industry Online. (Thesis). University of Borås. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18007

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

WANG, XUAN. “Consumer Engagement on Social Media : A Cross-Market Study About Consumer Behaviour Related To Sportswear Industry Online.” 2014. Thesis, University of Borås. Accessed November 28, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18007.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

WANG, XUAN. “Consumer Engagement on Social Media : A Cross-Market Study About Consumer Behaviour Related To Sportswear Industry Online.” 2014. Web. 28 Nov 2020.

Vancouver:

WANG X. Consumer Engagement on Social Media : A Cross-Market Study About Consumer Behaviour Related To Sportswear Industry Online. [Internet] [Thesis]. University of Borås; 2014. [cited 2020 Nov 28]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18007.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

WANG X. Consumer Engagement on Social Media : A Cross-Market Study About Consumer Behaviour Related To Sportswear Industry Online. [Thesis]. University of Borås; 2014. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18007

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Southern California

20. Takenouchi, Shelcie. The evolution of the internal communications practice and its importance to the survival of organizations.

Degree: MA, Strategic Public Relations, 2011, University of Southern California

 The practice of internal communications has been implemented by organizations since the 1800s, but it has evolved over time and seen a shift in the… (more)

Subjects/Keywords: internal communications; employee engagement; employees; corporate communications; brand ambassador

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Takenouchi, S. (2011). The evolution of the internal communications practice and its importance to the survival of organizations. (Masters Thesis). University of Southern California. Retrieved from http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/457939/rec/6707

Chicago Manual of Style (16th Edition):

Takenouchi, Shelcie. “The evolution of the internal communications practice and its importance to the survival of organizations.” 2011. Masters Thesis, University of Southern California. Accessed November 28, 2020. http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/457939/rec/6707.

MLA Handbook (7th Edition):

Takenouchi, Shelcie. “The evolution of the internal communications practice and its importance to the survival of organizations.” 2011. Web. 28 Nov 2020.

Vancouver:

Takenouchi S. The evolution of the internal communications practice and its importance to the survival of organizations. [Internet] [Masters thesis]. University of Southern California; 2011. [cited 2020 Nov 28]. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/457939/rec/6707.

Council of Science Editors:

Takenouchi S. The evolution of the internal communications practice and its importance to the survival of organizations. [Masters Thesis]. University of Southern California; 2011. Available from: http://digitallibrary.usc.edu/cdm/compoundobject/collection/p15799coll127/id/457939/rec/6707


University of Adelaide

21. Nancarrow, Amy Elizabeth. The Art of Selling the Arts: Shifting Fringe Arts Strategic Marketing to the Digital Sphere.

Degree: 2020, University of Adelaide

 This thesis examines the role of marketing within fringe arts festival environments, which are known for their open-access model, cross-genre programming, and rapid expansion in… (more)

Subjects/Keywords: Digital media; fringe arts; festivals; audience engagement; brand relationships; marketing mix

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Nancarrow, A. E. (2020). The Art of Selling the Arts: Shifting Fringe Arts Strategic Marketing to the Digital Sphere. (Thesis). University of Adelaide. Retrieved from http://hdl.handle.net/2440/128126

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Nancarrow, Amy Elizabeth. “The Art of Selling the Arts: Shifting Fringe Arts Strategic Marketing to the Digital Sphere.” 2020. Thesis, University of Adelaide. Accessed November 28, 2020. http://hdl.handle.net/2440/128126.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Nancarrow, Amy Elizabeth. “The Art of Selling the Arts: Shifting Fringe Arts Strategic Marketing to the Digital Sphere.” 2020. Web. 28 Nov 2020.

Vancouver:

Nancarrow AE. The Art of Selling the Arts: Shifting Fringe Arts Strategic Marketing to the Digital Sphere. [Internet] [Thesis]. University of Adelaide; 2020. [cited 2020 Nov 28]. Available from: http://hdl.handle.net/2440/128126.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Nancarrow AE. The Art of Selling the Arts: Shifting Fringe Arts Strategic Marketing to the Digital Sphere. [Thesis]. University of Adelaide; 2020. Available from: http://hdl.handle.net/2440/128126

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

22. Bhandari, Min Parsad. The role of consumer participation and engagement in influencing loyalty and word-of-mouth: user generated brand communities.

Degree: Doctoral Thesis, BLS - Accounting, Business and Management, 2018, Abertay University

 This research aims to investigate the role of consumer engagement in influencing loyalty and word-of-mouth through a user generated brand community on Facebook by collecting… (more)

Subjects/Keywords: Consumer engagement; Loyalty; Word of mouth; Brand communities

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Bhandari, M. P. (2018). The role of consumer participation and engagement in influencing loyalty and word-of-mouth: user generated brand communities. (Thesis). Abertay University. Retrieved from https://rke.abertay.ac.uk/en/studentTheses/54e683be-dc28-447a-8984-b6321ff06222

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Bhandari, Min Parsad. “The role of consumer participation and engagement in influencing loyalty and word-of-mouth: user generated brand communities.” 2018. Thesis, Abertay University. Accessed November 28, 2020. https://rke.abertay.ac.uk/en/studentTheses/54e683be-dc28-447a-8984-b6321ff06222.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Bhandari, Min Parsad. “The role of consumer participation and engagement in influencing loyalty and word-of-mouth: user generated brand communities.” 2018. Web. 28 Nov 2020.

Vancouver:

Bhandari MP. The role of consumer participation and engagement in influencing loyalty and word-of-mouth: user generated brand communities. [Internet] [Thesis]. Abertay University; 2018. [cited 2020 Nov 28]. Available from: https://rke.abertay.ac.uk/en/studentTheses/54e683be-dc28-447a-8984-b6321ff06222.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Bhandari MP. The role of consumer participation and engagement in influencing loyalty and word-of-mouth: user generated brand communities. [Thesis]. Abertay University; 2018. Available from: https://rke.abertay.ac.uk/en/studentTheses/54e683be-dc28-447a-8984-b6321ff06222

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


University of Texas – Austin

23. Kim, Eunice Eun-Sil. Consumer engagement and relationship building in social media : the effects of consumer self-determination and social relatedness.

Degree: PhD, Advertising, 2014, University of Texas – Austin

 With the continuing growth of consumer participation in brand activities in social media, social media marketers and researchers have sought to tap into consumer engagement(more)

Subjects/Keywords: Consumer engagement; Consumer-brand relationship; Self-determination; Social relatedness; Social media

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Kim, E. E. (2014). Consumer engagement and relationship building in social media : the effects of consumer self-determination and social relatedness. (Doctoral Dissertation). University of Texas – Austin. Retrieved from http://hdl.handle.net/2152/25878

Chicago Manual of Style (16th Edition):

Kim, Eunice Eun-Sil. “Consumer engagement and relationship building in social media : the effects of consumer self-determination and social relatedness.” 2014. Doctoral Dissertation, University of Texas – Austin. Accessed November 28, 2020. http://hdl.handle.net/2152/25878.

MLA Handbook (7th Edition):

Kim, Eunice Eun-Sil. “Consumer engagement and relationship building in social media : the effects of consumer self-determination and social relatedness.” 2014. Web. 28 Nov 2020.

Vancouver:

Kim EE. Consumer engagement and relationship building in social media : the effects of consumer self-determination and social relatedness. [Internet] [Doctoral dissertation]. University of Texas – Austin; 2014. [cited 2020 Nov 28]. Available from: http://hdl.handle.net/2152/25878.

Council of Science Editors:

Kim EE. Consumer engagement and relationship building in social media : the effects of consumer self-determination and social relatedness. [Doctoral Dissertation]. University of Texas – Austin; 2014. Available from: http://hdl.handle.net/2152/25878


AUT University

24. Fernandez Tello de Meneses, Juan Pablo. The role of product involvement and sensory brand experience on customer engagement behaviour .

Degree: AUT University

 The Marketing Sciences Institute’s 2006-2008 and 2010-2012 Research Priorities highlight the need for further research addressing the customer engagement behaviours, as it is a key… (more)

Subjects/Keywords: Engagement; Customer engagement; Involvement; Experience; Engagement behaviour; Consumer engagement; Sports marketing; Brand experience; Brand engagement; Customer engagement behaviour

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Fernandez Tello de Meneses, J. P. (n.d.). The role of product involvement and sensory brand experience on customer engagement behaviour . (Thesis). AUT University. Retrieved from http://hdl.handle.net/10292/7468

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Fernandez Tello de Meneses, Juan Pablo. “The role of product involvement and sensory brand experience on customer engagement behaviour .” Thesis, AUT University. Accessed November 28, 2020. http://hdl.handle.net/10292/7468.

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Fernandez Tello de Meneses, Juan Pablo. “The role of product involvement and sensory brand experience on customer engagement behaviour .” Web. 28 Nov 2020.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

Fernandez Tello de Meneses JP. The role of product involvement and sensory brand experience on customer engagement behaviour . [Internet] [Thesis]. AUT University; [cited 2020 Nov 28]. Available from: http://hdl.handle.net/10292/7468.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

Council of Science Editors:

Fernandez Tello de Meneses JP. The role of product involvement and sensory brand experience on customer engagement behaviour . [Thesis]. AUT University; Available from: http://hdl.handle.net/10292/7468

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

25. André, Ana Raquel Queirós. Consumer engagement with a brand on Facebook.

Degree: 2015, RCAAP

 Social media and in particular social Networking Sites have grown in importance and have each day more users. This fact has increased the number of… (more)

Subjects/Keywords: Consumer engagement; Social Networking Sites; Facebook, Brand love; Brand equity; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

André, A. R. Q. (2015). Consumer engagement with a brand on Facebook. (Thesis). RCAAP. Retrieved from http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/19303

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

André, Ana Raquel Queirós. “Consumer engagement with a brand on Facebook.” 2015. Thesis, RCAAP. Accessed November 28, 2020. http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/19303.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

André, Ana Raquel Queirós. “Consumer engagement with a brand on Facebook.” 2015. Web. 28 Nov 2020.

Vancouver:

André ARQ. Consumer engagement with a brand on Facebook. [Internet] [Thesis]. RCAAP; 2015. [cited 2020 Nov 28]. Available from: http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/19303.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

André ARQ. Consumer engagement with a brand on Facebook. [Thesis]. RCAAP; 2015. Available from: http://www.rcaap.pt/detail.jsp?id=oai:repositorio.ucp.pt:10400.14/19303

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Macquarie University

26. Dhaoui, Chedia. Consumer and brand engagement on Facebook brand pages.

Degree: 2018, Macquarie University

Theoretical thesis.

Chapter 1: Introduction to the thesis  – Chapter 2 Paper I - Brand and Consumer Engagement Behaviors on Facebook Brand Pages: Alternative Measurements… (more)

Subjects/Keywords: Social media  – Marketing; Branding (Marketing)  – Psychological aspects; consumer brand engagement; consumer conversations; webcare interventions; emotional dynamics; big data; facebook brand pages

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Dhaoui, C. (2018). Consumer and brand engagement on Facebook brand pages. (Doctoral Dissertation). Macquarie University. Retrieved from http://hdl.handle.net/1959.14/1276201

Chicago Manual of Style (16th Edition):

Dhaoui, Chedia. “Consumer and brand engagement on Facebook brand pages.” 2018. Doctoral Dissertation, Macquarie University. Accessed November 28, 2020. http://hdl.handle.net/1959.14/1276201.

MLA Handbook (7th Edition):

Dhaoui, Chedia. “Consumer and brand engagement on Facebook brand pages.” 2018. Web. 28 Nov 2020.

Vancouver:

Dhaoui C. Consumer and brand engagement on Facebook brand pages. [Internet] [Doctoral dissertation]. Macquarie University; 2018. [cited 2020 Nov 28]. Available from: http://hdl.handle.net/1959.14/1276201.

Council of Science Editors:

Dhaoui C. Consumer and brand engagement on Facebook brand pages. [Doctoral Dissertation]. Macquarie University; 2018. Available from: http://hdl.handle.net/1959.14/1276201

27. Ojala, Aleksi. Private Entrepreneur Personal Branding : Brand Creation and Customer Brand Engagement.

Degree: Society and Engineering, 2020, Mälardalen University

  The aim of this study is to investigate how self-employed entrepreneurs create and manage their brands and how the entrepreneurs engage customers to their… (more)

Subjects/Keywords: Private Branding; Customer Engagement; Brand Engagement; Entrepreneur Branding; Private Entrepreneurs; Economics and Business; Ekonomi och näringsliv

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Ojala, A. (2020). Private Entrepreneur Personal Branding : Brand Creation and Customer Brand Engagement. (Thesis). Mälardalen University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48471

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Ojala, Aleksi. “Private Entrepreneur Personal Branding : Brand Creation and Customer Brand Engagement.” 2020. Thesis, Mälardalen University. Accessed November 28, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48471.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Ojala, Aleksi. “Private Entrepreneur Personal Branding : Brand Creation and Customer Brand Engagement.” 2020. Web. 28 Nov 2020.

Vancouver:

Ojala A. Private Entrepreneur Personal Branding : Brand Creation and Customer Brand Engagement. [Internet] [Thesis]. Mälardalen University; 2020. [cited 2020 Nov 28]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48471.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Ojala A. Private Entrepreneur Personal Branding : Brand Creation and Customer Brand Engagement. [Thesis]. Mälardalen University; 2020. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48471

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation


Universidade Nova

28. Arantes, Ana Andreia Carneiro Correia. As redes sociais como ferramenta de marketing Relacional. Análise da marca Tiffosi - Cofemel S.A.

Degree: 2018, Universidade Nova

O presente relatório tem como base a minha experiência de estágio na Cofemel -Sociedade de Vestuário, SA, através da qual me foi possível pôr em… (more)

Subjects/Keywords: tecnologias de informação,; Tiffosi - Cofemel S.A.; Marketing relacional; Redes sociais; Engagement; Marca; Relational marketing; Brand equity; Information technologies; Social networks; Engagement; Brand; Domínio/Área Científica::Ciências Sociais::Ciências da Comunicação

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Arantes, A. A. C. C. (2018). As redes sociais como ferramenta de marketing Relacional. Análise da marca Tiffosi - Cofemel S.A. (Thesis). Universidade Nova. Retrieved from https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/31396

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Arantes, Ana Andreia Carneiro Correia. “As redes sociais como ferramenta de marketing Relacional. Análise da marca Tiffosi - Cofemel S.A.” 2018. Thesis, Universidade Nova. Accessed November 28, 2020. https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/31396.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Arantes, Ana Andreia Carneiro Correia. “As redes sociais como ferramenta de marketing Relacional. Análise da marca Tiffosi - Cofemel S.A.” 2018. Web. 28 Nov 2020.

Vancouver:

Arantes AACC. As redes sociais como ferramenta de marketing Relacional. Análise da marca Tiffosi - Cofemel S.A. [Internet] [Thesis]. Universidade Nova; 2018. [cited 2020 Nov 28]. Available from: https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/31396.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Arantes AACC. As redes sociais como ferramenta de marketing Relacional. Análise da marca Tiffosi - Cofemel S.A. [Thesis]. Universidade Nova; 2018. Available from: https://www.rcaap.pt/detail.jsp?id=oai:run.unl.pt:10362/31396

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

29. Krowinska, Agata. Fifty shades of consumer engagement : an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook.

Degree: PhD, 2017, Edinburgh Napier University

 Grounded in a constructivist paradigm, this thesis contributes to an emerging body of scholarship on the consumer engagement concept. In this research, the author conceptualises… (more)

Subjects/Keywords: Brand-Related; Consumer Engagement; Facebook; 658 General management; HD28 Management. Industrial Management

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Krowinska, A. (2017). Fifty shades of consumer engagement : an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook. (Doctoral Dissertation). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/1034828 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.754119

Chicago Manual of Style (16th Edition):

Krowinska, Agata. “Fifty shades of consumer engagement : an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook.” 2017. Doctoral Dissertation, Edinburgh Napier University. Accessed November 28, 2020. http://researchrepository.napier.ac.uk/Output/1034828 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.754119.

MLA Handbook (7th Edition):

Krowinska, Agata. “Fifty shades of consumer engagement : an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook.” 2017. Web. 28 Nov 2020.

Vancouver:

Krowinska A. Fifty shades of consumer engagement : an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook. [Internet] [Doctoral dissertation]. Edinburgh Napier University; 2017. [cited 2020 Nov 28]. Available from: http://researchrepository.napier.ac.uk/Output/1034828 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.754119.

Council of Science Editors:

Krowinska A. Fifty shades of consumer engagement : an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook. [Doctoral Dissertation]. Edinburgh Napier University; 2017. Available from: http://researchrepository.napier.ac.uk/Output/1034828 ; https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.754119


Uppsala University

30. Goodman, Hekla. Connecting Tech Startups to Users : An Explorative Case Study of Dubble on Social Media Through the Duration of an Accelerator Program.

Degree: Informatics and Media, 2015, Uppsala University

  Tech startups use social media in an idiosyncratic way. Dubble, a tech startup, inducted into an accelerator program to grow their company, and potentially… (more)

Subjects/Keywords: Social Media; Engagement; Brand Community; Tech Startup; Users; Accelerator Program; Tech Ecosystem

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Goodman, H. (2015). Connecting Tech Startups to Users : An Explorative Case Study of Dubble on Social Media Through the Duration of an Accelerator Program. (Thesis). Uppsala University. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-256365

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Goodman, Hekla. “Connecting Tech Startups to Users : An Explorative Case Study of Dubble on Social Media Through the Duration of an Accelerator Program.” 2015. Thesis, Uppsala University. Accessed November 28, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-256365.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Goodman, Hekla. “Connecting Tech Startups to Users : An Explorative Case Study of Dubble on Social Media Through the Duration of an Accelerator Program.” 2015. Web. 28 Nov 2020.

Vancouver:

Goodman H. Connecting Tech Startups to Users : An Explorative Case Study of Dubble on Social Media Through the Duration of an Accelerator Program. [Internet] [Thesis]. Uppsala University; 2015. [cited 2020 Nov 28]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-256365.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Goodman H. Connecting Tech Startups to Users : An Explorative Case Study of Dubble on Social Media Through the Duration of an Accelerator Program. [Thesis]. Uppsala University; 2015. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-256365

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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