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University of Debrecen

1. Tordai, Dorottya. Mitől más egy unikornis befektetés? – Befektetések hatékonyságának vizsgálata az Uber és az Alibaba Group esetében .

Degree: DE – Gazdaságtudományi Kar, University of Debrecen

Diplomadolgozatomban a startupok és unikornisok témakörét tanulmányoztam. A két fogalom nagy potenciált rejt magában, illetve olyan alapot szolgáltattak számomra, amelyben kitérhettem a befektetési lehetőségekkel kapcsolatos elemzésre, amely összefüggésben áll a vállalati pénzügyek, a vállalat- és vagyonértékelés, a gazdasági elemzés, a teljesítménymérés és a pénzügyi controlling tantárgyak keretében szerzett elméleti tudásommal. Kutatásom fő kérdése az volt, miért mások ezek a vállalatok, és hogyan különbözik a befektetők teljesítménye a hagyományos befektetésekhez képest. A külföldi és hazai szakirodalom áttekintését követően a gyakorlatban mutattam be az unikornisok jelenlegi körét, a finanszírozási lehetőségeiket és a kilépés módjait. A közelmúltban lezajlott elsődleges tőzsdei kibocsátásokat és a legnagyobb unikornis IPO-it vizsgáltam. Dolgozatom fő elemeként az Uber és az Alibaba Group konkrét példáján keresztül kerestem arra a választ, hogy mitől más egy unikornis befektetés. Tanulmányoztam a befektetők invesztícióját és a befektetett összeg tőzsdei kibocsátáskori értékét, így került elemzésre a befektetések hatékonysága (ROI). Bővebben a Következtetések és javaslatok részben foglaltam össze eredményeimet, amiből kiderült, valóban más egy unikornis befektetés. Advisors/Committee Members: Becsky-Nagy, Patrícia (advisor).

Subjects/Keywords: startup; unikornis; kockázati tőke; ROI; Uber; Alibaba Group; IPO

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tordai, D. (n.d.). Mitől más egy unikornis befektetés? – Befektetések hatékonyságának vizsgálata az Uber és az Alibaba Group esetében . (Thesis). University of Debrecen. Retrieved from http://hdl.handle.net/2437/274470

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tordai, Dorottya. “Mitől más egy unikornis befektetés? – Befektetések hatékonyságának vizsgálata az Uber és az Alibaba Group esetében .” Thesis, University of Debrecen. Accessed December 04, 2020. http://hdl.handle.net/2437/274470.

Note: this citation may be lacking information needed for this citation format:
No year of publication.
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tordai, Dorottya. “Mitől más egy unikornis befektetés? – Befektetések hatékonyságának vizsgálata az Uber és az Alibaba Group esetében .” Web. 04 Dec 2020.

Note: this citation may be lacking information needed for this citation format:
No year of publication.

Vancouver:

Tordai D. Mitől más egy unikornis befektetés? – Befektetések hatékonyságának vizsgálata az Uber és az Alibaba Group esetében . [Internet] [Thesis]. University of Debrecen; [cited 2020 Dec 04]. Available from: http://hdl.handle.net/2437/274470.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

Council of Science Editors:

Tordai D. Mitől más egy unikornis befektetés? – Befektetések hatékonyságának vizsgálata az Uber és az Alibaba Group esetében . [Thesis]. University of Debrecen; Available from: http://hdl.handle.net/2437/274470

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation
No year of publication.

2. Chen, Ke. Counterfeit as a Challenge to Chinese E-Commerce Platform—the case of Alibaba.

Degree: Engineering and Business, 2016, University of Borås

With the development of Internet technology, e-commerce is becoming more and more popular nowadays. A tremendous number of small and medium size enterprises have emerged, selling goods in e-commerce platforms. However, the transactions of counterfeit products on e-commerce platforms are becoming more severe in global electronic commerce, particularly in Chinese online markets. Not only are consumers and brand-owners suffering the loss of money, but also the whole ecosystem of e-commerce is being damaged by counterfeit issues. Accordingly, e-commerce platforms, which serve as the third party of online businesses, have a significant role to play in this serious situation. How e-commerce platforms handle counterfeit problems can be quite urgent.This thesis chooses Alibaba as a special case to study, considering its e-commerce platform Taobao, which has a large market share or e-commerce market place and always suffers a bad reputation of counterfeits distribution, as the most suitable and representative e-commerce platform in China. The research uses both interviewing and documental data as different resources to study the case. Learning from the perspective of e-commerce platforms, combined with mechanism theory, principle-agent theory, trust system, reputation theory, and contestable market theory, this research wants to reach a deeper understanding of the challenge counterfeits have made in Taobao. What measures Alibaba has done and how these measures are going on are the research questions in this case.The results of this investigation shows that Alibaba did try several ways to combat against counterfeit problems such as building some specific mechanisms like “return-back system”, “Xiaoer” and “Mantianxing plan”, considering trust, reputation and information asymmetry factors. Many people show their appreciations and supports to Alibaba’s measures and the current situation of counterfeit in Taobao is eased by these measures. But there is still a long way to go and many more things could be done to face the counterfeit challenge.

Subjects/Keywords: E-commerce platform; counterfeit problem; Alibaba Group; Taobao

…can see that the Alibaba group take account of a big role (39%) in B2B marketplace… …e-commerce platform of Alibaba group, will be the case in this qualitative research. Case… …and so on. Alibaba group has designed a website where all brand owners can submit the… …x29;. What’s more, Alibaba Group claims that brand owners should stop suing them, which… …to three days. This article also claims that Jack Ma as the chairman of Alibaba group is… 

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Chen, K. (2016). Counterfeit as a Challenge to Chinese E-Commerce Platform—the case of Alibaba. (Thesis). University of Borås. Retrieved from http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-9938

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Chen, Ke. “Counterfeit as a Challenge to Chinese E-Commerce Platform—the case of Alibaba.” 2016. Thesis, University of Borås. Accessed December 04, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-9938.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Chen, Ke. “Counterfeit as a Challenge to Chinese E-Commerce Platform—the case of Alibaba.” 2016. Web. 04 Dec 2020.

Vancouver:

Chen K. Counterfeit as a Challenge to Chinese E-Commerce Platform—the case of Alibaba. [Internet] [Thesis]. University of Borås; 2016. [cited 2020 Dec 04]. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-9938.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Chen K. Counterfeit as a Challenge to Chinese E-Commerce Platform—the case of Alibaba. [Thesis]. University of Borås; 2016. Available from: http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-9938

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

.