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You searched for id:"oai:viurrspace.ca:10613/23084". One record found.

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Royal Roads University

1. Macedo, RIchard. Netflix or news? An examination of young Canadians’ appetite to pay for online journalism .

Degree: 2020, Royal Roads University

This thesis explores factors that influence the willingness to pay (WTP) of young Canadian adults for digital journalistic/news content using the uses and gratifications (U&G) approach. U&G is a user-centred theory of examining how people use media to satisfy needs and desires. Using semi-structured interviews with 13 participants in the 18 to 34 age cohort as a data collection method, it emerged that the willingness to pay for online journalism/news content is currently low, although some participants are open to paying for online news that they would consider to be unique, or of high enough quality. Those who were not open to paying point to the non-exclusivity of online news as the chief reason. Participants appeared more willing to pay for non-journalism/news digital media, such as Netflix. Findings suggest that charging money for online journalism in this age cohort in Canada will be challenging given the multiplicity of media choices they have.

Subjects/Keywords: digital journalism; digital media; information surplus; online news; uses and gratifications; willingness to pay

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Macedo, R. (2020). Netflix or news? An examination of young Canadians’ appetite to pay for online journalism . (Thesis). Royal Roads University. Retrieved from https://viurrspace.ca/handle/10613/23084

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Macedo, RIchard. “Netflix or news? An examination of young Canadians’ appetite to pay for online journalism .” 2020. Thesis, Royal Roads University. Accessed April 09, 2020. https://viurrspace.ca/handle/10613/23084.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Macedo, RIchard. “Netflix or news? An examination of young Canadians’ appetite to pay for online journalism .” 2020. Web. 09 Apr 2020.

Vancouver:

Macedo R. Netflix or news? An examination of young Canadians’ appetite to pay for online journalism . [Internet] [Thesis]. Royal Roads University; 2020. [cited 2020 Apr 09]. Available from: https://viurrspace.ca/handle/10613/23084.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Macedo R. Netflix or news? An examination of young Canadians’ appetite to pay for online journalism . [Thesis]. Royal Roads University; 2020. Available from: https://viurrspace.ca/handle/10613/23084

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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