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You searched for id:"oai:tudelft.nl:uuid:7c7fd8e6-df73-4eb7-81f5-c26c96cbce26". One record found.

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Delft University of Technology

1. Moll, Jordy (author). Paving the Way for Automobili Pininfarina Brand Success: Brand Vision 2025.

Degree: 2020, Delft University of Technology

Success doesn’t come by following the beaten track, by following in the footsteps of the great visionaries of the past. No, success comes to those who dare to think differently, who dare to challenge and to do the unexpected. Starting a new brand requires this mindset, because only those who dare to think differently succeed. Back in 2018, Automobili Pininfarina was founded as a new luxury car manufacturer bearing one of the most celebrated and revered names in the industry: Pininfarina. A design house known for their iconic masterpieces. Starting a new brand with such a famous and recognizable name is a beautiful opportunity, but also a risky operation. Paving the way for Automobili Pininfarina brand success, that was the goal of this thesis done in collaboration with the new Italian luxury car manufacturer. A new brand strategy and vision needed to be developed, hence the brief for this project was as follows: “Create a design driven brand strategy, delivering a brand vision for the year 2025.” This graduation project focused on analyzing the company’s existing brand strategy and compares that with external influences that create opportunities for the brand to grow. The synthesis of this is a brand vision for the year 2025. Based on this vision, a proposal for the visual identity of the new brand strategy is made, including a roll-out plan for implementation and further development. The steps provided are forming the roadmap that paves the way for Automobili Pininfarina brand success. Advisors/Committee Members: van Grondelle, E.D. (mentor), Brand-de Groot, S.C.M. (graduation committee), Connell, D. (graduation committee), Delft University of Technology (degree granting institution).

Subjects/Keywords: Branding; Brand Strategy; Design Strategy; Automotive; Strategic Design

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Moll, J. (. (2020). Paving the Way for Automobili Pininfarina Brand Success: Brand Vision 2025. (Masters Thesis). Delft University of Technology. Retrieved from http://resolver.tudelft.nl/uuid:7c7fd8e6-df73-4eb7-81f5-c26c96cbce26

Chicago Manual of Style (16th Edition):

Moll, Jordy (author). “Paving the Way for Automobili Pininfarina Brand Success: Brand Vision 2025.” 2020. Masters Thesis, Delft University of Technology. Accessed October 25, 2020. http://resolver.tudelft.nl/uuid:7c7fd8e6-df73-4eb7-81f5-c26c96cbce26.

MLA Handbook (7th Edition):

Moll, Jordy (author). “Paving the Way for Automobili Pininfarina Brand Success: Brand Vision 2025.” 2020. Web. 25 Oct 2020.

Vancouver:

Moll J(. Paving the Way for Automobili Pininfarina Brand Success: Brand Vision 2025. [Internet] [Masters thesis]. Delft University of Technology; 2020. [cited 2020 Oct 25]. Available from: http://resolver.tudelft.nl/uuid:7c7fd8e6-df73-4eb7-81f5-c26c96cbce26.

Council of Science Editors:

Moll J(. Paving the Way for Automobili Pininfarina Brand Success: Brand Vision 2025. [Masters Thesis]. Delft University of Technology; 2020. Available from: http://resolver.tudelft.nl/uuid:7c7fd8e6-df73-4eb7-81f5-c26c96cbce26

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