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1. Saire Donayre, Juan Diego. Consulting report - Euromotors S.A.

Degree: 2017, Pontificia Universidad Católica del Perú

Euromotors S.A. is the exclusive brand representative of the Volkswagen, Audi, Porsche, and SEAT brands among others within 11 strategic business units in Peru. Since its foundation, the firm has since grown exceptionally in size, scope and sophistication from their original operational function as an automobile importer to their current status engaged in the sale of vehicles, new and used cars, servicing and sale of original spare parts. As a multi-brand firm, it maintains 1,052 employees who function relatively autonomously within each business division for the separate brands. In order to propel the firm forward as a cohesive unit, synergies within need to be created to eliminate the replication of processes and procedures and to ultimately streamline overall organizational function. After a few years of declining profitability, Euromotors is looking at opportunities to improve its competitive position within the Peruvian automotive retail sector, which is rapidly changing and increasingly competitive market. In order to withhold a competitive advantage, a micro-pilot project has been designed within the consulting process, which has taken deep rooted analysis at both the internal and external environmental factors, to be implemented with Euroshop, Euromotors’ most profitable division. A cultural transformation will impact the sales force team of Euroshop; however, before it can be properly administered, overcoming organizational resistance to change must be dealt with. The proposed solution develops method for Euromotors to incrementally overcome the resistance to change in a multi-step system, to increase employee motivation and unity while increasing intrinsic responsibility to function as a team throughout the entire firm. This proposal considers the necessity of maintaining commitment to the strategic goals of the company. Through the development of a strategic map and a KPI based scorecard, the firm will have visibility on the key factors in garnering true change. Project timeframe is estimated in six months and total budget in USD 25,500

Euromotors S.A. es la representante exclusiva de las marcas Volkswagen, Audi, Porsche y SEAT entre otras dentro de once unidades estratégicas de negocios en Perú. Desde su fundación, la empresa ha crecido excepcionalmente en tamaño, alcance y sofisticación desde su función original de importador de automóviles hasta su estado actual de venta de vehículos, automóviles nuevos y usados, servicio y venta de repuestos originales. Como empresa multimarca, mantiene 1,052 empleados que funcionan de forma relativamente autónoma dentro de cada división de negocios para las marcas separadas. Con el fin de impulsar la empresa hacia adelante como una unidad cohesiva, las sinergias dentro de la necesidad de ser creado para eliminar la replicación de los procesos y procedimientos y, en última instancia, racionalizar la función organizativa en general. Después de unos años de caída en la rentabilidad, Euromotors está buscando oportunidades para mejorar…

Advisors/Committee Members: Sánchez Paredes, Sandro Alberto.

Subjects/Keywords: Empresas  – Organización; Administración de empresas; Planificación estratégica; Industria automotriz  – Perú  – Lima

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APA (6th Edition):

Saire Donayre, J. D. (2017). Consulting report - Euromotors S.A. (Masters Thesis). Pontificia Universidad Católica del Perú. Retrieved from

Chicago Manual of Style (16th Edition):

Saire Donayre, Juan Diego. “Consulting report - Euromotors S.A.” 2017. Masters Thesis, Pontificia Universidad Católica del Perú. Accessed July 20, 2018.

MLA Handbook (7th Edition):

Saire Donayre, Juan Diego. “Consulting report - Euromotors S.A.” 2017. Web. 20 Jul 2018.


Saire Donayre JD. Consulting report - Euromotors S.A. [Internet] [Masters thesis]. Pontificia Universidad Católica del Perú 2017. [cited 2018 Jul 20]. Available from:

Council of Science Editors:

Saire Donayre JD. Consulting report - Euromotors S.A. [Masters Thesis]. Pontificia Universidad Católica del Perú 2017. Available from: