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Rochester Institute of Technology

1. Wu, I-Tang. Additives Abyss.

Degree: MFA, School of Design (CAD), 2019, Rochester Institute of Technology

Through the news, publications and journals about misuse of food additives in Taiwan, food additives are gradually recognized by the public. However, many people were neither aware of the additives nor able to understand the importance of nutrition usage until some negative food safety issues broke out. This has a lot to do with the lack of knowledge about additives among Taiwanese. People are seldom suspicious of the unnatural taste, even get familiar with it. Therefore, food companies replace the natural ones with food additives not only to lower costs and make food attractive, but also to fulfill customers’ need of tastes. This is a vicious circle. This thesis project concentrates on making it simpler for the general public to understand the abuse of additives through a motion graphics design. The expected outcome is that the design can be used by organizations for food safety education and to further motivate and guide consumers concerned as to their health and diet. Advisors/Committee Members: Nancy Ciolek, Jason Arena, Daniel DeLuna.

Subjects/Keywords: Chemical; Consumer behaviour; Food additives; Food industry; Motion graphics

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wu, I. (2019). Additives Abyss. (Thesis). Rochester Institute of Technology. Retrieved from https://scholarworks.rit.edu/theses/10020

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wu, I-Tang. “Additives Abyss.” 2019. Thesis, Rochester Institute of Technology. Accessed May 25, 2019. https://scholarworks.rit.edu/theses/10020.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wu, I-Tang. “Additives Abyss.” 2019. Web. 25 May 2019.

Vancouver:

Wu I. Additives Abyss. [Internet] [Thesis]. Rochester Institute of Technology; 2019. [cited 2019 May 25]. Available from: https://scholarworks.rit.edu/theses/10020.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu I. Additives Abyss. [Thesis]. Rochester Institute of Technology; 2019. Available from: https://scholarworks.rit.edu/theses/10020

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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