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University of Cincinnati

1. Casteel, Diana. Platform Matters: Comparative Content Analysis of the Women's March's Use of Facebook and Twitter.

Degree: MA, Arts and Sciences: Communication, 2018, University of Cincinnati

Internet scholars studying activism coordinated online have not focused on how a social movement may be impacted by the social networking site, instead platforms are often regarded as one analogous entity. Using content analysis this thesis examines seven weeks of posts from the social media accounts of the Women’s March to understand the differences in form, interaction, function, and discussion. It aims to bridge the current gap in digital activism literature, as well as aid future social activists. The findings of this study reveal the importance of understanding the platforms themselves, and how community is built differently on each site. The differences found in terms of interaction, form, and function indicate that Facebook is better suited for coordinating online activism because of its ability to build a more interconnected community. Advisors/Committee Members: Jenkins, Eric (Committee Chair).

Subjects/Keywords: Communication; Digital Activism; Social Media; Facebook; Twitter; Womens March; Interaction

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Casteel, D. (2018). Platform Matters: Comparative Content Analysis of the Women's March's Use of Facebook and Twitter. (Masters Thesis). University of Cincinnati. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=ucin1530266854989509

Chicago Manual of Style (16th Edition):

Casteel, Diana. “Platform Matters: Comparative Content Analysis of the Women's March's Use of Facebook and Twitter.” 2018. Masters Thesis, University of Cincinnati. Accessed November 20, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1530266854989509.

MLA Handbook (7th Edition):

Casteel, Diana. “Platform Matters: Comparative Content Analysis of the Women's March's Use of Facebook and Twitter.” 2018. Web. 20 Nov 2018.

Vancouver:

Casteel D. Platform Matters: Comparative Content Analysis of the Women's March's Use of Facebook and Twitter. [Internet] [Masters thesis]. University of Cincinnati; 2018. [cited 2018 Nov 20]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=ucin1530266854989509.

Council of Science Editors:

Casteel D. Platform Matters: Comparative Content Analysis of the Women's March's Use of Facebook and Twitter. [Masters Thesis]. University of Cincinnati; 2018. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=ucin1530266854989509

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