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The Ohio State University

1. Harlig, Alexandra M. Social Texts, Social Audiences, Social Worlds: The Circulation of Popular Dance on YouTube.

Degree: PhD, Dance Studies, 2019, The Ohio State University

Since its premiere, YouTube has rapidly emerged as the most important venue shaping popular dance practitioners and consumers, introducing paradigm shifts in the ways dances are learned, practiced, and shared. YouTube is a technological platform, an economic system, and a means of social affiliation and expression. In this dissertation, I contribute to ongoing debates on the social, political, and economic effects of technological change by focusing on the bodily and emotional labor performed and archived on the site in videos, comments sections, and advertisements. In particular I look at comments and fan video as social paratexts which shape dance reception and production through policing genre, citationality, and legitimacy; position studio dance class videos as an Internet screendance genre which entextualizes the pedagogical context through creative documentation; and analyze the use of dance in online advertisements to promote identity-based consumption. Taken together, these inquiries show that YouTube perpetuates and reshapes established modes and genres of production, distribution, and consumption. These phenomena require an analysis that accounts for their multivalence and the ways the texts circulating on YouTube subvert existing categories, binaries, and hierarchies. A cyclical exchange—between perpetuation and innovation, subculture and pop culture, amateur and professional, the subversive and the neoliberal—is what defines YouTube and the investigation I undertake in this dissertation. Advisors/Committee Members: Bench, Harmony (Advisor).

Subjects/Keywords: Art Criticism; Communication; Dance; Intellectual Property; Mass Media; Performing Arts; Technology; Web Studies; Ethnic Studies; YouTube; Popular Dance; Hip-Hop Dance; Internet Genre; Screendance; Social Media; Advertising; Multiculturalism; Reception; Fan Studies; Paratext; Citationality

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APA (6th Edition):

Harlig, A. M. (2019). Social Texts, Social Audiences, Social Worlds: The Circulation of Popular Dance on YouTube. (Doctoral Dissertation). The Ohio State University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=osu1557161706452516

Chicago Manual of Style (16th Edition):

Harlig, Alexandra M. “Social Texts, Social Audiences, Social Worlds: The Circulation of Popular Dance on YouTube.” 2019. Doctoral Dissertation, The Ohio State University. Accessed November 17, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1557161706452516.

MLA Handbook (7th Edition):

Harlig, Alexandra M. “Social Texts, Social Audiences, Social Worlds: The Circulation of Popular Dance on YouTube.” 2019. Web. 17 Nov 2019.

Vancouver:

Harlig AM. Social Texts, Social Audiences, Social Worlds: The Circulation of Popular Dance on YouTube. [Internet] [Doctoral dissertation]. The Ohio State University; 2019. [cited 2019 Nov 17]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1557161706452516.

Council of Science Editors:

Harlig AM. Social Texts, Social Audiences, Social Worlds: The Circulation of Popular Dance on YouTube. [Doctoral Dissertation]. The Ohio State University; 2019. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1557161706452516

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