
The Ohio State University
1.
Kennard, Ashley Rae.
An Intervention Utilizing Narrative Persuasion to Change the
Accessibility of People's Beliefs.
Degree: PhD, Communication, 2016, The Ohio State University
URL: http://rave.ohiolink.edu/etdc/view?acc_num=osu1469127249
Negative attitudes held by neurotypical co-workers are
often a major barrier to employment for IAS (Griffith, Totsika,
Nash, & Hastings, 2011). Roskos-Ewoldsen and Fazio (1997)
demonstrated that accessible beliefs are more predictive of
people’s attitudes. The purpose of this dissertation was two-fold.
First, it sought to disentangle the extant research on the
relationship between attitudes and beliefs. Second, it aimed to
test the effectiveness of a theoretically-based narrative
intervention designed to bolster pre-existing positive and change
pre-existing negative attitudes toward working alongside
individuals on the autism spectrum by increasing the accessibility
of certain beliefs. Study 1 was of a 2 (1 v. 4 belief repetitions)
x 2 (transportation high v. low) x 3 (autism label: beginning, end,
none) between-subjects experimental design. Participants (N = 555)
were randomly assigned to watch a narrated video. After,
participants completed a belief listing task. To determine which
attitude-belief relationship model accounted for the most of
variance, a hierarchical analysis was conducted. Results indicated
that the modified summation model (Cronen & Conville, 1973;
1975a; 1975b) did the best job of predicting attitudes.To test the
effectiveness of the narrative intervention, several hypotheses
were proposed. Unfortunately, many of the hypotheses testing the
direct effects of the manipulations were not supported. Two models
were developed to test the relationships between two key concepts
from the entertainment overcoming resistance model (EORM;
Moyer-Guse, 2008). Results provided evidence supporting significant
inverse relationships between both transportation and
identification and reactance. Additionally, findings suggested a
positive relationship between belief accessibility and attitudes.
However, the lack of support for a successful manipulation impedes
the opportunity to make causal inferences. Study 2 aimed to
replicate support for the more parsimonious modified summation
model (Cronen & Conville, 1973; 1975a; 1975b) as the best model
for predicting attitudes from beliefs found in Study 1. Also, Study
2 sought to determine if motivation influenced belief
accessibility. Study 2 was of a 2 (1 v. 4 belief repetitions) x 2
(motivation to process the message: high vs. low) x 2 (autism
mentioned or autism not mentioned) between-subjects experimental
design. As with Study 1, participants (N = 401) viewed one version
of a narrated slideshow.Again, results from Study 2 garnered
support for Cronen and Conville's (1973; 1975a; 1975b) model. For
the relationship between motivation and attention, findings
revealed that when self-involvement was increased, individuals paid
more attention. However, there was no evidence of an indirect
effect of motivation on attitudes via belief accessibility.
Interestingly, as in Study 1, results indicated a positive
relationship between belief accessibility and attitudes toward IAS
and working with IAS.Theoretically, results rendered evidence for
the use of narratives to reduce…
Advisors/Committee Members: Ewoldsen, David (Advisor).
Subjects/Keywords: Communication; belief accessibility; attitudes; transportation; identification; reactance; autsim
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APA (6th Edition):
Kennard, A. R. (2016). An Intervention Utilizing Narrative Persuasion to Change the
Accessibility of People's Beliefs. (Doctoral Dissertation). The Ohio State University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=osu1469127249
Chicago Manual of Style (16th Edition):
Kennard, Ashley Rae. “An Intervention Utilizing Narrative Persuasion to Change the
Accessibility of People's Beliefs.” 2016. Doctoral Dissertation, The Ohio State University. Accessed April 22, 2018.
http://rave.ohiolink.edu/etdc/view?acc_num=osu1469127249.
MLA Handbook (7th Edition):
Kennard, Ashley Rae. “An Intervention Utilizing Narrative Persuasion to Change the
Accessibility of People's Beliefs.” 2016. Web. 22 Apr 2018.
Vancouver:
Kennard AR. An Intervention Utilizing Narrative Persuasion to Change the
Accessibility of People's Beliefs. [Internet] [Doctoral dissertation]. The Ohio State University; 2016. [cited 2018 Apr 22].
Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1469127249.
Council of Science Editors:
Kennard AR. An Intervention Utilizing Narrative Persuasion to Change the
Accessibility of People's Beliefs. [Doctoral Dissertation]. The Ohio State University; 2016. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=osu1469127249