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You searched for id:"oai:etd.ohiolink.edu:ohiou1490966620486322". One record found.

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1. Hoffman, Sarah G. Not Just Entertainment: Hollywood Animation and the Corporate Merchandising Aesthetics and Narratives for a Children’s Audience.

Degree: MA, Film Studies (Fine Arts), 2017, Ohio University

This thesis explores different techniques in aesthetics and narrative the Walt Disney Company, Pixar, and DreamWorks use to sell corporate ideologies to child consumers and family audiences in the 1980’s and early 2000’s. Disney scholars recognize Disney Princess Movies as large merchandising agents for moral pedagogy for children. Film theory on aestheticism demonstrate how Disney’s social representations reside in a spectacle rather than an actual moral educators for children. Disney’s affiliate, Pixar Inc., designs their characters for the Disney market, but Pixar promotes itself as a more socially conscience company. DreamWorks’s early films propose alternative methods for making children’s films by eliminating formulaic narratives and incorporating non-merchandisable comedy. These animation production studios provide children and families with antidotes for reality’s drudgery through images ranging from idyllic fairy tale narratives to their parodies. Advisors/Committee Members: Eliaz, Ofer (Advisor).

Subjects/Keywords: Aesthetics; Film Studies; Marketing; Animated Films; Aesthetic; Narrative; Children

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APA (6th Edition):

Hoffman, S. G. (2017). Not Just Entertainment: Hollywood Animation and the Corporate Merchandising Aesthetics and Narratives for a Children’s Audience. (Masters Thesis). Ohio University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1490966620486322

Chicago Manual of Style (16th Edition):

Hoffman, Sarah G. “Not Just Entertainment: Hollywood Animation and the Corporate Merchandising Aesthetics and Narratives for a Children’s Audience.” 2017. Masters Thesis, Ohio University. Accessed August 23, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1490966620486322.

MLA Handbook (7th Edition):

Hoffman, Sarah G. “Not Just Entertainment: Hollywood Animation and the Corporate Merchandising Aesthetics and Narratives for a Children’s Audience.” 2017. Web. 23 Aug 2017.

Vancouver:

Hoffman SG. Not Just Entertainment: Hollywood Animation and the Corporate Merchandising Aesthetics and Narratives for a Children’s Audience. [Internet] [Masters thesis]. Ohio University; 2017. [cited 2017 Aug 23]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1490966620486322.

Council of Science Editors:

Hoffman SG. Not Just Entertainment: Hollywood Animation and the Corporate Merchandising Aesthetics and Narratives for a Children’s Audience. [Masters Thesis]. Ohio University; 2017. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1490966620486322

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