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You searched for id:"oai:etd.ohiolink.edu:kent1500660989364982". One record found.

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1. Lee, Sanguk. A cross-cultural investigation of individual versus group-based fear appeals: Effects of culturally-tailored threat and self-efficacy on perceived threat, perceived self-efficacy, and behavioral intention.

Degree: MA, College of Communication and Information / School of Communication Studies, 2017, Kent State University

This study examined how culturally-designed health messages, particularlyindividualism and collectivism, influence various perceptions of individuals from differentculture in the context of smoking cessation. The overall findings indicate that people perceive the same message differently depending on their countries or cultural orientation. Specifically,American participants reported a greater level of threat and had more positive attitudestoward the messages than Korean participants, whereas Korean participants expressed greaterintention of joining the suggested smoking cessation programs than American participants.Moreover, individualistic group of people perceived less threat, self-efficacy, and had morenegative attitude toward the messages than the collectivistic group. Other additional findingsaddressed the importance of understanding the cultural influence on fear appeals. Advisors/Committee Members: Egbert, Nichole (Advisor).

Subjects/Keywords: Communication; Health; Culturally-tailored health messages; EPPM; Fear Appeals; Individualism-Collectivism; Smoking

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Lee, S. (2017). A cross-cultural investigation of individual versus group-based fear appeals: Effects of culturally-tailored threat and self-efficacy on perceived threat, perceived self-efficacy, and behavioral intention. (Masters Thesis). Kent State University. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=kent1500660989364982

Chicago Manual of Style (16th Edition):

Lee, Sanguk. “A cross-cultural investigation of individual versus group-based fear appeals: Effects of culturally-tailored threat and self-efficacy on perceived threat, perceived self-efficacy, and behavioral intention.” 2017. Masters Thesis, Kent State University. Accessed October 24, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=kent1500660989364982.

MLA Handbook (7th Edition):

Lee, Sanguk. “A cross-cultural investigation of individual versus group-based fear appeals: Effects of culturally-tailored threat and self-efficacy on perceived threat, perceived self-efficacy, and behavioral intention.” 2017. Web. 24 Oct 2017.

Vancouver:

Lee S. A cross-cultural investigation of individual versus group-based fear appeals: Effects of culturally-tailored threat and self-efficacy on perceived threat, perceived self-efficacy, and behavioral intention. [Internet] [Masters thesis]. Kent State University; 2017. [cited 2017 Oct 24]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=kent1500660989364982.

Council of Science Editors:

Lee S. A cross-cultural investigation of individual versus group-based fear appeals: Effects of culturally-tailored threat and self-efficacy on perceived threat, perceived self-efficacy, and behavioral intention. [Masters Thesis]. Kent State University; 2017. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=kent1500660989364982

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