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University of Akron

1. Alto, Kathleen. The Relationship between Sexism and Sexual Prejudice: An Experimental Priming Study.

Degree: PhD, Counseling Psychology, 2019, University of Akron

There is considerable evidence that negative attitudes towards women and gay men arestrongly related and contribute to the oppression of both marginalized groups. Feministtheory, gender studies, and social dominance theory concur that patriarchy and rigidgender roles encourage heterosexual men to endorse both sexual prejudice and sexistattitudes. To date, the majority of research has utilized self-report measures to examinethe relationship between sexual prejudice and sexism. The current project usedexperimental priming methodology to deepen counseling psychology’s understanding ofshared meaning between prejudice towards women and prejudice towards gay men.Schema theory posits that knowledge is stored in semantic networks that are connectedthrough shared associations. Therefore, exposure to a stimulus (i.e., a prime) activatesrelated schemas and may impact responses to subsequent stimuli (i.e., a target). In thecurrent study, participants were randomly assigned to two conditions. In the experimentalcondition, participants were primed with a sexist vignette. In the control condition,participants read a neutral vignette. After exposure to the stimuli, participants completedan Implicit Attitude Test, which uses response times on a sorting task to assess implicitpreference for stimuli associated with heterosexuality or stimuli associated with gay men.An ANCOVA revealed that heterosexual men who read the sexist vignette exhibitedsignificantly more implicit bias towards gay men than the control group. The results ofthis study have implications for prejudice reduction interventions. Advisors/Committee Members: Levant, Ronald (Committee Chair), Weigold, Ingrid (Advisor).

Subjects/Keywords: Psychology; Experiments; Gender; implicit bias; sexism; sexual prejudice; homophobia; priming

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APA (6th Edition):

Alto, K. (2019). The Relationship between Sexism and Sexual Prejudice: An Experimental Priming Study. (Doctoral Dissertation). University of Akron. Retrieved from http://rave.ohiolink.edu/etdc/view?acc_num=akron1550093966331601

Chicago Manual of Style (16th Edition):

Alto, Kathleen. “The Relationship between Sexism and Sexual Prejudice: An Experimental Priming Study.” 2019. Doctoral Dissertation, University of Akron. Accessed September 21, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=akron1550093966331601.

MLA Handbook (7th Edition):

Alto, Kathleen. “The Relationship between Sexism and Sexual Prejudice: An Experimental Priming Study.” 2019. Web. 21 Sep 2019.

Vancouver:

Alto K. The Relationship between Sexism and Sexual Prejudice: An Experimental Priming Study. [Internet] [Doctoral dissertation]. University of Akron; 2019. [cited 2019 Sep 21]. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=akron1550093966331601.

Council of Science Editors:

Alto K. The Relationship between Sexism and Sexual Prejudice: An Experimental Priming Study. [Doctoral Dissertation]. University of Akron; 2019. Available from: http://rave.ohiolink.edu/etdc/view?acc_num=akron1550093966331601

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