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You searched for id:"oai:dk.um.si:IzpisGradiva.php?id=69093". One record found.

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1. Hafner, Andrej. Oglaševanje z analizo mrežnega prometa na oglaševalnem panelu.

Degree: 2017, Univerza v Mariboru

V magistrski nalogi obravnavamo problematiko statično postavljenih reklamnih panojev. Panoji vsebujejo papirnate oglase, ki jih delavci ročno menjajo na določen čas. Alternativa statičnim panojem so elektronski panoji, ki so ponekod že razširjeni. Na elektronskih panojih se oglasi menjajo iz centralnega središča in so upravljani preko 3G omrežja. Problem statičnih panojev je prikaz različnih oglasov ob različnih urah. Zato bomo vse nadgradili v povezavi z rešitvijo pametnega mesta, v smislu uporabe brezžičnega omrežja in analize prometa širokopasovnih podatkov. Elektronski panoji bodo postavljeni na območju pokritem z brezžičnim omrežjem. V tem omrežju bomo z analizo mrežnega prometa dobili informacije kakšen oglas bi bil primeren za trenutni prikaz na panoju. S tem bomo na reklamnih panojih ob vsakem času in na pravem mestu prikazali pravi oglas. Za konec bomo pregledali celoten projekt in predlagali še morebitne izboljšave oziroma priporočila za še bolj kakovostno oglaševanje.

In this master thesis we are going to address an issue of classic advertising billboards. Classic billboards are basically large pieces of printed paper ads, which are still manually replaced by billboard companies. There's a more and more accepted alternative to paper billboards - digital billboards, where changing images are managed from central head office via 3G network. The problem of classic billboards is the placement and timing of certain ads, thus we are going to combine our idea to the idea of smart cities, in terms of using wi-fi and network data analysis. Digital billboards are going to be placed in the area with wi-fi access, where, by applying network data analysis, we'll be able to determine what ads to display at a certain time slot and at a certain place during the day. In the conclusion, we will review the entire project and suggest possible improvements to maximize the impact of high-quality advertising.

Advisors/Committee Members: Kljajić Borštnar, Mirjana.

Subjects/Keywords: — WI-FI — Pametno mesto — Oglaševanje — Mrežni promet; — WI-FI — Smart city — Advertisement — Network traffic

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APA (6th Edition):

Hafner, A. (2017). Oglaševanje z analizo mrežnega prometa na oglaševalnem panelu. (Masters Thesis). Univerza v Mariboru. Retrieved from https://dk.um.si/IzpisGradiva.php?id=69093 ; https://dk.um.si/Dokument.php?id=120588&dn= ; https://plus.si.cobiss.net/opac7/bib/ID=7984403?lang=sl

Chicago Manual of Style (16th Edition):

Hafner, Andrej. “Oglaševanje z analizo mrežnega prometa na oglaševalnem panelu.” 2017. Masters Thesis, Univerza v Mariboru. Accessed January 18, 2018. https://dk.um.si/IzpisGradiva.php?id=69093 ; https://dk.um.si/Dokument.php?id=120588&dn= ; https://plus.si.cobiss.net/opac7/bib/ID=7984403?lang=sl.

MLA Handbook (7th Edition):

Hafner, Andrej. “Oglaševanje z analizo mrežnega prometa na oglaševalnem panelu.” 2017. Web. 18 Jan 2018.

Vancouver:

Hafner A. Oglaševanje z analizo mrežnega prometa na oglaševalnem panelu. [Internet] [Masters thesis]. Univerza v Mariboru; 2017. [cited 2018 Jan 18]. Available from: https://dk.um.si/IzpisGradiva.php?id=69093 ; https://dk.um.si/Dokument.php?id=120588&dn= ; https://plus.si.cobiss.net/opac7/bib/ID=7984403?lang=sl.

Council of Science Editors:

Hafner A. Oglaševanje z analizo mrežnega prometa na oglaševalnem panelu. [Masters Thesis]. Univerza v Mariboru; 2017. Available from: https://dk.um.si/IzpisGradiva.php?id=69093 ; https://dk.um.si/Dokument.php?id=120588&dn= ; https://plus.si.cobiss.net/opac7/bib/ID=7984403?lang=sl

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