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You searched for id:"oai:digitalcommons.liberty.edu:doctoral-3812". One record found.

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Liberty University

1. Towne, Tiffany R. The Effects of Consumer Buying Habits in the Automotive Industry.

Degree: 2020, Liberty University

This study addressed the effects of consumer buying habits in the automotive industry. With consumer buying habits constantly changing and the advancement of technology and e-commerce, there is a growing opportunity for brick-and-mortar stores and dealerships to adapt their strategies to maintain and enhance revenues and profitability. Failure of organizations to adapt their strategies have resulted in a loss of revenue and led to bankruptcy. This qualitative case study addressed the failure of an organization to adapt to consumer buying habits in the automotive industry resulting in a loss of revenue and profitability. Further, the study provided an understanding of the actions taken by organizations to increase profits, and also the upcoming consumer buying habit trends that will cause an organization to adapt their strategies to maintain and enhance revenues. The results of this study indicated that a dealership’s adaptability was a necessity in a constantly changing industry. The actions taken by the dealership group included aggressive pricing, use of new technology, advertisement initiatives, and strategies, such as off-site and on-site services were effective among other results. While electrification was a common theme of discussion, the results of this study indicated no significant concern for upcoming trends.

Subjects/Keywords: Automotive Dealership; Consumer Buying Habits; Electrification; Strategies; Qualitative Study; Business

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Towne, T. R. (2020). The Effects of Consumer Buying Habits in the Automotive Industry. (Doctoral Dissertation). Liberty University. Retrieved from https://digitalcommons.liberty.edu/doctoral/2753

Chicago Manual of Style (16th Edition):

Towne, Tiffany R. “The Effects of Consumer Buying Habits in the Automotive Industry.” 2020. Doctoral Dissertation, Liberty University. Accessed January 16, 2021. https://digitalcommons.liberty.edu/doctoral/2753.

MLA Handbook (7th Edition):

Towne, Tiffany R. “The Effects of Consumer Buying Habits in the Automotive Industry.” 2020. Web. 16 Jan 2021.

Vancouver:

Towne TR. The Effects of Consumer Buying Habits in the Automotive Industry. [Internet] [Doctoral dissertation]. Liberty University; 2020. [cited 2021 Jan 16]. Available from: https://digitalcommons.liberty.edu/doctoral/2753.

Council of Science Editors:

Towne TR. The Effects of Consumer Buying Habits in the Automotive Industry. [Doctoral Dissertation]. Liberty University; 2020. Available from: https://digitalcommons.liberty.edu/doctoral/2753

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