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You searched for id:"oai:digitalcommons.liberty.edu:doctoral-2910". One record found.

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Liberty University

1. Buffaloe, Stephaine. A Quantitative Descriptive Case Study on the Alzheimer's Nonprofit Marketing Methods.

Degree: 2018, Liberty University

The problem to be addressed was the deficiency of financial support, as a result of dwindling effectiveness of fundraising using traditional methods needed to meet the Alzheimer’s Association goal of finding a treatment by 2025. The purpose of this quantitative descriptive case study was to examine the current traditional marketing approaches of fundraising for the Alzheimer’s nonprofits. The significance of the study was finding that the survey participants preferred the traditional approach to the nontraditional approach. An entertainment event was the most favored approach. The implication on organizational change was that age, gender, and past donations to religious organizations were the most prominent demographic factors when finding an appropriate target market for this study. Individuals connected to religious giving were more likely to give to Alzheimer’s nonprofits. Positive changes can be made in target marketing for the Alzheimer’s non-profit organizations.

Subjects/Keywords: Alzheimer's; Celebrity Events; Charities; Nonprofit Organizations; Target Marketing; Walkathons; Advertising and Promotion Management; Business; Marketing

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Buffaloe, S. (2018). A Quantitative Descriptive Case Study on the Alzheimer's Nonprofit Marketing Methods. (Doctoral Dissertation). Liberty University. Retrieved from https://digitalcommons.liberty.edu/doctoral/1851

Chicago Manual of Style (16th Edition):

Buffaloe, Stephaine. “A Quantitative Descriptive Case Study on the Alzheimer's Nonprofit Marketing Methods.” 2018. Doctoral Dissertation, Liberty University. Accessed December 18, 2018. https://digitalcommons.liberty.edu/doctoral/1851.

MLA Handbook (7th Edition):

Buffaloe, Stephaine. “A Quantitative Descriptive Case Study on the Alzheimer's Nonprofit Marketing Methods.” 2018. Web. 18 Dec 2018.

Vancouver:

Buffaloe S. A Quantitative Descriptive Case Study on the Alzheimer's Nonprofit Marketing Methods. [Internet] [Doctoral dissertation]. Liberty University; 2018. [cited 2018 Dec 18]. Available from: https://digitalcommons.liberty.edu/doctoral/1851.

Council of Science Editors:

Buffaloe S. A Quantitative Descriptive Case Study on the Alzheimer's Nonprofit Marketing Methods. [Doctoral Dissertation]. Liberty University; 2018. Available from: https://digitalcommons.liberty.edu/doctoral/1851

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