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You searched for id:"oai:NSYSU:etd-0729117-145812". One record found.

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NSYSU

1. Tsai, Shu-Ping. Exploring social roles and review behaviors in an online community.

Degree: Master, Information Management, 2017, NSYSU

With the rapid development of social Web and electronic commerce, the potential consumers intend to seek for contents with product-related information before making a purchase decision from various online resources. Among these resources, customer reviews provide the information of the opinion for various product features. In addition, the discussion boards consist of peer communication to exchange and share their experiences with each other. Therefore, in this study, we aim to propose a method that combines content and social network analysis to discover the valuable patterns for market analysis. The proposed method generates the social-preference matrix which includes each userâs product preference and his/her social role defined by clustering to bridge the relationships by employing association rules techniques. The results show that different product features are concerned with the specific social role. Our method can provide relevant insights for companies to launch effective marketing and design product customization and for consumers easily to get ideas about their purchase decisions. This study particularly investigates customer review and social network and explores how two social resources associated with each other to improve the insight into each userâs preference with a social role they act. Advisors/Committee Members: Pei-Ting Chou (chair), San-Yih Hwang (chair), Yi-Ling Lin (committee member).

Subjects/Keywords: review behaviour; social role; clustering; association rules mining; recommendation

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Tsai, S. (2017). Exploring social roles and review behaviors in an online community. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0729117-145812

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Tsai, Shu-Ping. “Exploring social roles and review behaviors in an online community.” 2017. Thesis, NSYSU. Accessed November 19, 2017. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0729117-145812.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Tsai, Shu-Ping. “Exploring social roles and review behaviors in an online community.” 2017. Web. 19 Nov 2017.

Vancouver:

Tsai S. Exploring social roles and review behaviors in an online community. [Internet] [Thesis]. NSYSU; 2017. [cited 2017 Nov 19]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0729117-145812.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Tsai S. Exploring social roles and review behaviors in an online community. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0729117-145812

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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