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You searched for id:"oai:NSYSU:etd-0624117-085523". One record found.

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NSYSU

1. Wu, Chun-Lin. A Study of Food Safety Crisis Management-A case of Fuzhou Deal with False News Report.

Degree: Master, EMBA, 2017, NSYSU

Food industry and providers have emphasized on food quality and developed various innovative methods to maintain food safety. Food safety is a topic receiving much attention, but many food scandals has occurred in the decade. Customers have low trust in food safety, and they are very sensitive to the issues about food safety and quality. Many food providers and businesses have tried to build their brand reputation. However, they would suffer crisis when inaccurate information that mass media created or the news with false evidence about their brand is delivered broadly. This study is case study exploring a Taiwan food company√Ęs brand crisis management and the strategies of re-building brand reputation as well as increasing customer√Ęs trust. Advisors/Committee Members: Wei-CHe Tsai (chair), Wei Ning Wu (committee member), Hao-Chieh Lin (chair), Chi Cheng Wu (committee member).

Subjects/Keywords: Crisis management; Regulations; Food safety; Corporate social responsibility

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Wu, C. (2017). A Study of Food Safety Crisis Management-A case of Fuzhou Deal with False News Report. (Thesis). NSYSU. Retrieved from http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624117-085523

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Wu, Chun-Lin. “A Study of Food Safety Crisis Management-A case of Fuzhou Deal with False News Report.” 2017. Thesis, NSYSU. Accessed September 20, 2017. http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624117-085523.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Wu, Chun-Lin. “A Study of Food Safety Crisis Management-A case of Fuzhou Deal with False News Report.” 2017. Web. 20 Sep 2017.

Vancouver:

Wu C. A Study of Food Safety Crisis Management-A case of Fuzhou Deal with False News Report. [Internet] [Thesis]. NSYSU; 2017. [cited 2017 Sep 20]. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624117-085523.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Wu C. A Study of Food Safety Crisis Management-A case of Fuzhou Deal with False News Report. [Thesis]. NSYSU; 2017. Available from: http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0624117-085523

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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