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Pontifical Catholic University of Rio de Janeiro

1. ROBERTO BETIM PAES LEME. [en] CONSUMPITION AND TRANSFORMATION OF SURFING IMAGE.

Degree: 2018, Pontifical Catholic University of Rio de Janeiro

[pt] O estudo propõe uma possível relação entre o discurso editorial e o publicitário na formação de uma imagem sobre a prática do surfe presente em nosso cotidiano. Mais especificamente, o trabalho apresenta uma reflexão sobre a construção dessa prática a partir de quem vive e consome os produtos vinculados a ela. Sendo assim, um método de pesquisa com viés antropológico foi desenvolvido. Após observar o surfe na publicidade, analisamos as publicações especializadas no sentido de compreender o que e para quem dizem os editores de tais veículos. Acreditamos que ao observar costumes e hábitos sob o prisma do consumo, podemos encontrar pistas importantes para entender o indivíduo e o design para o qual tais publicações se dirigem. Entendemos, por fim, que a prática do surfe à qual se faz referência ao longo do texto, carrega consigo elementos importantes na caracterização desse indivíduo.

[en] The study proposes a possible relationship between the publishing and the advertising discourses in the idealization an image of the practice of surfing present in everyday life. More specifically, the work presents a reflection on the construction of this practice from those who live and consume products tied to it. Therefore, a research method with anthropological aproach was developed. After observing the surfing in advertising, specialized publications were analyzed, in order to understand what and who the editors were aiming with each media. We observed that consumers life style and habits can give important clues to understand the design adapted in the studied graphic material. We believe that the practice of surfing, wich is referred throghout the text, carries important elements in characterization of this individual.

Advisors/Committee Members: VERA MARIA MARSICANO DAMAZIO.

Subjects/Keywords: [pt] CULTURA; [en] CULTURE; [pt] PUBLICIDADE; [en] PUBLICITY; [pt] CONSUMO; [en] CONSUMPTION; [pt] SURF; [en] SURF; [pt] DISCURSO EDITORIAL; [en] PUBLISHING DISCOURSE

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

LEME, R. B. P. (2018). [en] CONSUMPITION AND TRANSFORMATION OF SURFING IMAGE. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=32609

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

LEME, ROBERTO BETIM PAES. “[en] CONSUMPITION AND TRANSFORMATION OF SURFING IMAGE.” 2018. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed June 21, 2018. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=32609.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

LEME, ROBERTO BETIM PAES. “[en] CONSUMPITION AND TRANSFORMATION OF SURFING IMAGE.” 2018. Web. 21 Jun 2018.

Vancouver:

LEME RBP. [en] CONSUMPITION AND TRANSFORMATION OF SURFING IMAGE. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2018. [cited 2018 Jun 21]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=32609.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

LEME RBP. [en] CONSUMPITION AND TRANSFORMATION OF SURFING IMAGE. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2018. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=32609

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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