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Pontifical Catholic University of Rio de Janeiro

1. LUIZ FELIPE FELTRIM JULIO. [en] SYMBOLISMS ASSOCIATED WITH THE SUPPLEMENTAL HEALTH SERVICE BY LOW INCOME CONSUMERS.

Degree: 2017, Pontifical Catholic University of Rio de Janeiro

[pt] O mercado da saúde privada no Brasil vem se transformando nos últimos anos. Ao mesmo tempo que se observou um importante crescimento do número de vidas atendidas por planos de saúde privados, houve também uma concentração de mercado em operadoras e prestadores de serviço de saúde. O crescimento no número de vidas cobertas por planos privados de saúde teve em seu principal motivo uma penetração nas camadas da população de média e baixa renda, motivados tanto pela formalização do emprego, por ser o Plano de Saúde como um dos principais benefícios concedidos pelo empregador, como também pelo aumento real da renda do trabalhador, por meio da qual ele também passa a adquirir um plano de saúde. Considerando a notoriedade de que a saúde pública brasileira carece de um melhor atendimento, não sendo a primeira opção entre os portadores de planos de saúde, esse estudo exploratório teve o intuito de analisar os simbolismos associados ao serviço de saúde suplementar por consumidores de baixa renda. Para isso, foram realizadas 21 entrevistas em profundidade com consumidores de baixa renda que possuem ou possuíram planos de saúde. A análise dos dados discute os sentimentos e simbologias associados à posse de um plano de saúde e seu status social associado ao plano de saúde, a valorização das empresas que oferecem planos de saúde entre seus benefícios corporativos e a comparação entre os planos de saúde e os serviços públicos de saúde. A partir de tal análise, foi possível chegar a algumas conclusões.

[en] The private health market in Brazil has been changing in recent years. At the same time as there was a significant increase in the number of lives served by private health insurance, there was also a market concentration in private health plans and providers. The growth in the number of lives covered by private health plans had in its main motive a penetration in the layers of the population of middle and low income, motivated by both the formalization of employment, being the Health Plan as one of the main benefits granted by the employer, but also by the real increase in the worker s income, where he also starts to personally acquire health plan. Considering the notoriety that the Brazilian public health needs a better service, not being the first option among health plan holders, this exploratory study had the purpose of analyzing the symbolisms associated with the supplementary health service by low income consumers. For this, 21 in-depth interviews were conducted with low-income consumers who have or have had health insurance plans. Data analysis discusses the feelings and symbologies associated with the possession of a health plan and its social status associated to the health plan, the appreciation of the companies that offer health plans as one of their corporate benefits and the comparison between the private health plans and the Public health services. From this analysis, it was possible to reach some conclusions.

Advisors/Committee Members: MARCUS WILCOX HEMAIS, MARCUS WILCOX HEMAIS.

Subjects/Keywords: [pt] COMPORTAMENTO DO CONSUMIDOR; [en] CONSUMER BEHAVIOR; [pt] BAIXA RENDA; [en] LOW-INCOME; [pt] SAUDE SUPLEMENTAR; [en] SUPPLEMENTARY HEALTH; [pt] CONSUMER CULTURE THEORY; [en] CONSUMER CULTURE THEORY; [pt] PLANO DE SAUDE; [en] HEALTH PLAN

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

JULIO, L. F. F. (2017). [en] SYMBOLISMS ASSOCIATED WITH THE SUPPLEMENTAL HEALTH SERVICE BY LOW INCOME CONSUMERS. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=30625

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

JULIO, LUIZ FELIPE FELTRIM. “[en] SYMBOLISMS ASSOCIATED WITH THE SUPPLEMENTAL HEALTH SERVICE BY LOW INCOME CONSUMERS.” 2017. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed December 18, 2017. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=30625.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

JULIO, LUIZ FELIPE FELTRIM. “[en] SYMBOLISMS ASSOCIATED WITH THE SUPPLEMENTAL HEALTH SERVICE BY LOW INCOME CONSUMERS.” 2017. Web. 18 Dec 2017.

Vancouver:

JULIO LFF. [en] SYMBOLISMS ASSOCIATED WITH THE SUPPLEMENTAL HEALTH SERVICE BY LOW INCOME CONSUMERS. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2017. [cited 2017 Dec 18]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=30625.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

JULIO LFF. [en] SYMBOLISMS ASSOCIATED WITH THE SUPPLEMENTAL HEALTH SERVICE BY LOW INCOME CONSUMERS. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2017. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=30625

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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