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Pontifical Catholic University of Rio de Janeiro

1. GUSTAVO CRESPO RIBEIRO PORTELA. [en] THE VISION OF WHO DOES: TECHNOLOGICAL INNOVATION IN THE TELEVISION INDUSTRY.

Degree: 2017, Pontifical Catholic University of Rio de Janeiro

[pt] A inovação é hoje um tema altamente valorizado, tanto no mundo acadêmico, quanto na vida corporativa. Em uma indústria tão vinculada ao desenvolvimento tecnológico, e sujeita a tantas transformações, como é a de televisão, estudar este tema torna-se ainda mais relevante. Neste trabalho buscamos traçar um breve panorama da história da inovação, e principalmente a relação do desenvolvimento tecnológico com a indústria da televisão. A partir destas referências, foi elaborado um estudo de caso - realizado junto à área de inovação tecnológica da TV Globo.

[en] Innovation is today a highly valued subject both in the academic world and in corporate life. In an industry so linked to technological development and subject to so many transformations, such as television, studying this subject becomes even more relevant. In this work we seek to give a brief overview of the innovation history and especially the relationship of technological development with the television industry. Based on these references, a case of study was developed - in the technological innovation department of TV Globo - where it was sought to understand the perceptions and opinions of the workers who deal directly with the subject in four main dimensions: conceptual, Day to day, innovation in the company and innovation in the market. The main results of the research point to the alignment of the observations with the reference literature on the subject and generated propositions that may serve both for future research and for improvements in the existing processes in the company analyzed.

Advisors/Committee Members: ALESSANDRA DE SÁ MELLO DA COSTA.

Subjects/Keywords: [pt] TECNOLOGIA; [en] TECHNOLOGY; [pt] ESTUDO DE CASO; [en] CASE STUDY; [pt] TELEVISAO; [en] TELEVISION; [pt] INOVACAO; [en] INNOVATION; [pt] MIDIA; [en] MEDIA

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

PORTELA, G. C. R. (2017). [en] THE VISION OF WHO DOES: TECHNOLOGICAL INNOVATION IN THE TELEVISION INDUSTRY. (Thesis). Pontifical Catholic University of Rio de Janeiro. Retrieved from http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=30618

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

PORTELA, GUSTAVO CRESPO RIBEIRO. “[en] THE VISION OF WHO DOES: TECHNOLOGICAL INNOVATION IN THE TELEVISION INDUSTRY.” 2017. Thesis, Pontifical Catholic University of Rio de Janeiro. Accessed August 19, 2017. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=30618.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

PORTELA, GUSTAVO CRESPO RIBEIRO. “[en] THE VISION OF WHO DOES: TECHNOLOGICAL INNOVATION IN THE TELEVISION INDUSTRY.” 2017. Web. 19 Aug 2017.

Vancouver:

PORTELA GCR. [en] THE VISION OF WHO DOES: TECHNOLOGICAL INNOVATION IN THE TELEVISION INDUSTRY. [Internet] [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2017. [cited 2017 Aug 19]. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=30618.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

PORTELA GCR. [en] THE VISION OF WHO DOES: TECHNOLOGICAL INNOVATION IN THE TELEVISION INDUSTRY. [Thesis]. Pontifical Catholic University of Rio de Janeiro; 2017. Available from: http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=30618

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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