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University of Gothenburg / Göteborgs Universitet

1. Arnesson, Johanna. FASHIONABLE POLITICS The discursive construction of ethical consumerism in corporate communications, news media, and social media.

Degree: 2018, University of Gothenburg / Göteborgs Universitet

This thesis investigates the discursive construction of ethical consumerism – a notion that encompasses both ‘conscious’ consumption choices and responsible’ corporate activities – in mediated discourses about fashion and clothing consumption in Sweden. Drawing on the discourse-historical approach within critical discourse analysis, the study provides an empirical examination of discursive elements in corporate communications, newspapers, and social media, which construct the market as the best solution to social injustice and climate change. The analysis focuses on how specific identities or practices are established as ethical, authentic, and legitimate, and investigates both the promises and the limits of discursive ethical consumerism in late capitalism. The thesis shows how corporate and journalistic discourses can be depoliticising, as they focus on consensus and collaboration rather than on conflicts of interest, and on individual responsibility and consumption choices rather than on political policy. However, the convergence of consumption and politics also becomes highly political when these issues are discussed by the audience. The approach places the thesis within a tradition of critical studies of branded politics and the neoliberalisation of contemporary societies, while still taking the reflexive awareness of politically motivated consumers into account.

Subjects/Keywords: ethical consumerism; neoliberalism; political brand cultures; consumer culture; critical discourse analysis

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Arnesson, J. (2018). FASHIONABLE POLITICS The discursive construction of ethical consumerism in corporate communications, news media, and social media. (Thesis). University of Gothenburg / Göteborgs Universitet. Retrieved from http://hdl.handle.net/2077/57057

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Arnesson, Johanna. “FASHIONABLE POLITICS The discursive construction of ethical consumerism in corporate communications, news media, and social media.” 2018. Thesis, University of Gothenburg / Göteborgs Universitet. Accessed October 19, 2018. http://hdl.handle.net/2077/57057.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Arnesson, Johanna. “FASHIONABLE POLITICS The discursive construction of ethical consumerism in corporate communications, news media, and social media.” 2018. Web. 19 Oct 2018.

Vancouver:

Arnesson J. FASHIONABLE POLITICS The discursive construction of ethical consumerism in corporate communications, news media, and social media. [Internet] [Thesis]. University of Gothenburg / Göteborgs Universitet; 2018. [cited 2018 Oct 19]. Available from: http://hdl.handle.net/2077/57057.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Arnesson J. FASHIONABLE POLITICS The discursive construction of ethical consumerism in corporate communications, news media, and social media. [Thesis]. University of Gothenburg / Göteborgs Universitet; 2018. Available from: http://hdl.handle.net/2077/57057

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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