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Unitec New Zealand

1. Quang, Le Hong. How does the existence of an online version of the newspaper promote the engagement of social media users aged between 18-34 with Binh Dinh as a news source?.

Degree: 2017, Unitec New Zealand

This thesis examines the engagement of the online version of Binh Dinh with online readers aged between 18-34 through social media. Binh Dinh is a local Communist Party newspaper operating in Vietnam’s central province of Binh Dinh. This research was conducted in this province, with the participation of 10 local readers, who are all active online users and five reporters working at Binh Dinh. In addition, the data collected was combined with the statistics from the Facebook page of this newspaper retrieved from October 2015 to July 2016. To analyse the data, qualitative research methods were used, in which focus groups were conducted with the local volunteers to evaluate their browsing behaviour and reading habits. Content analysis was employed in coding the information from Facebook to evaluate the levels of engagement between Binh Dinh and its readership through this page as well as other supporting factors, such as forms of engagement and types of engaging news. The overall goal of this research is to find out effective solutions to promote the engagement of the readership with Binh Dinh online through Facebook. The findings reveal that the Facebook page of Binh Dinh helps promote the engagement with this newspaper, as online young readers prefer to read online news on social media. The levels of engagement rely on the types of news and its content, which may be useful, negative, or interesting. The level of engagement with the Facebook postings is still limited, partly due to their disinterest in Communist Party newspapers as well as the caution for personal safety when using social media. Advisors/Committee Members: Cass, Philip, Kolesova, Elena, Unitec Institute of Technology.

Subjects/Keywords: Binh Dinh (Newspaper); Vietnamese newspapers; social media; Facebook; online news; uses and gratifications; online readers; user engagement; 200102 Communication Technology and Digital Media Studies; 160606 Government and Politics of Asia and the Pacific

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Quang, L. H. (2017). How does the existence of an online version of the newspaper promote the engagement of social media users aged between 18-34 with Binh Dinh as a news source?. (Thesis). Unitec New Zealand. Retrieved from http://hdl.handle.net/10652/3850

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Quang, Le Hong. “How does the existence of an online version of the newspaper promote the engagement of social media users aged between 18-34 with Binh Dinh as a news source?.” 2017. Thesis, Unitec New Zealand. Accessed November 17, 2017. http://hdl.handle.net/10652/3850.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Quang, Le Hong. “How does the existence of an online version of the newspaper promote the engagement of social media users aged between 18-34 with Binh Dinh as a news source?.” 2017. Web. 17 Nov 2017.

Vancouver:

Quang LH. How does the existence of an online version of the newspaper promote the engagement of social media users aged between 18-34 with Binh Dinh as a news source?. [Internet] [Thesis]. Unitec New Zealand; 2017. [cited 2017 Nov 17]. Available from: http://hdl.handle.net/10652/3850.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Quang LH. How does the existence of an online version of the newspaper promote the engagement of social media users aged between 18-34 with Binh Dinh as a news source?. [Thesis]. Unitec New Zealand; 2017. Available from: http://hdl.handle.net/10652/3850

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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