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1. Gutierrez, Diego. Impact of Special Events and Fan-Player Bonding on Identified Fan Consumption - A Study of Professional Soccer in the United States .

Degree: 2019, Creighton University

Professional soccer in the United States continues to grow in popularity. This provides opportunities for professional soccer teams to expand revenues through enhanced fan consumption of goods and services of which teams derive direct financial benefit. The primary purpose of this study is to examine how fan attendance at team special events and player appearances (subsequently referenced as fan-player bonding) impacts fan consumption. The results indicate that both special events and fan-player bonding independently have a positive impact on merchandise sales and media viewership, but do not impact game attendance. The moderating impact of special event attendance and fan-player bonding is also not supported. The results of this study provide insights that can help fan consumption grow within the professional U.S. soccer industry. Advisors/Committee Members: Briggs, Kristy (advisor).

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APA · Chicago · MLA · Vancouver · CSE | Export to Zotero / EndNote / Reference Manager

APA (6th Edition):

Gutierrez, D. (2019). Impact of Special Events and Fan-Player Bonding on Identified Fan Consumption - A Study of Professional Soccer in the United States . (Thesis). Creighton University. Retrieved from http://hdl.handle.net/10504/123336

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Gutierrez, Diego. “Impact of Special Events and Fan-Player Bonding on Identified Fan Consumption - A Study of Professional Soccer in the United States .” 2019. Thesis, Creighton University. Accessed August 24, 2019. http://hdl.handle.net/10504/123336.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Gutierrez, Diego. “Impact of Special Events and Fan-Player Bonding on Identified Fan Consumption - A Study of Professional Soccer in the United States .” 2019. Web. 24 Aug 2019.

Vancouver:

Gutierrez D. Impact of Special Events and Fan-Player Bonding on Identified Fan Consumption - A Study of Professional Soccer in the United States . [Internet] [Thesis]. Creighton University; 2019. [cited 2019 Aug 24]. Available from: http://hdl.handle.net/10504/123336.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Gutierrez D. Impact of Special Events and Fan-Player Bonding on Identified Fan Consumption - A Study of Professional Soccer in the United States . [Thesis]. Creighton University; 2019. Available from: http://hdl.handle.net/10504/123336

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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