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Colorado State University

1. Hasty, Joshua D. National Beef Quality Audit 2016 face to face interviews and validation of HPP pathogen destruction for use in raw pet food: Validation of HPP pathogen destruction for use in raw pet food.

Degree: 2017, Colorado State University

The two studies described in this dissertation (1) were The National Beef Quality Audit (NBQA) and (2) the Validation of HPP Pathogen Destruction for Use in Raw Pet Food. The NBQA is conducted every five years; the 2016 version face-to-face interviews gauged the status and progress of the live cattle production industry in improving overall quality and consistency of beef using the procedures of set forth in NBQA 2011.This was the first time that the audit of fed steers and heifers was combined with an audit of market cow and bull beef. Face-to-face interviews were designed to illicit definitions for beef quality, estimate willingness to pay (WTP) for quality attributes, establish relative importance (RI) rankings for important quality factors, and assess images, strengths, weaknesses, potential threats, (SWOT) and shifting trends in the beef industry since the 2011 audit. Individuals making purchasing decisions in five market sectors of the steer/heifer and cow/bull beef supply chain were interviewed, including packers (n = 36), retailers (including large and small supermarket companies and warehouse food sales companies; n = 35), food service operators (including quick-serve, full-service, and institutional establishments; n = 29), further processors (n = 64), and peripherally related government and trade organizations (GTO; n = 30). Face-to-face interviews were conducted across the U.S. between January and November of 2016 using a designed (by sequence) dynamic routing program designed on the Qualtrics software platform (Qualtrics 2016; Provo, UT, USA). Interviewers from three separate land-grant universities first correlated on the administration of interviews in November of 2015 to standardize data collection. Definitions (as described by interviewees) for the seven pre-determined quality factors, including: (1) How and where the cattle were raised, (2) Lean, fat, and bone, (3) Weight and size, (4) Visual characteristics, (5) Food safety, (6) Eating satisfaction, and (7) Cattle genetics were recorded verbatim and categorized into similar responses for analysis. It was critical to understand how interviewees perceived the meaning of each of the seven quality factor groupings to interpret WTP and RI responses. As in NBQA-2011, "food safety" was the most important (P < 0.05) quality factor in RI scaling. Additionally, each sector that did not list "food safety" as a non-negotiable must have characteristic, but was willing to pay a premium for the trait, said that they would pay an average of 11.1% premium for a guarantee of their definition of "food safety" (likely overinflated). The "eating satisfaction" quality factor, primarily defined as "customer satisfaction" by all sectors, was ranked second (P < 0.05) by all marketing sectors except packers, who ranked "lean, fat, and bone" second. Compared to NBQA-2011, generally, a higher percentage of companies were willing to pay a premium for guaranteed quality attributes, but overall were willing to pay lower average premiums than the companies interviewed in 2011. … Advisors/Committee Members: Woerner, Dale (advisor), Belk, Keith (advisor), Martin, Jennifer (committee member), Morley, Paul (committee member), Delmore, Robert (committee member).

Subjects/Keywords: best-worst-scaling; raw pet food; WTP; HPP; beef quality; Salmonella

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APA (6th Edition):

Hasty, J. D. (2017). National Beef Quality Audit 2016 face to face interviews and validation of HPP pathogen destruction for use in raw pet food: Validation of HPP pathogen destruction for use in raw pet food. (Thesis). Colorado State University. Retrieved from http://hdl.handle.net/10217/181452

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Chicago Manual of Style (16th Edition):

Hasty, Joshua D. “National Beef Quality Audit 2016 face to face interviews and validation of HPP pathogen destruction for use in raw pet food: Validation of HPP pathogen destruction for use in raw pet food.” 2017. Thesis, Colorado State University. Accessed June 26, 2017. http://hdl.handle.net/10217/181452.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

MLA Handbook (7th Edition):

Hasty, Joshua D. “National Beef Quality Audit 2016 face to face interviews and validation of HPP pathogen destruction for use in raw pet food: Validation of HPP pathogen destruction for use in raw pet food.” 2017. Web. 26 Jun 2017.

Vancouver:

Hasty JD. National Beef Quality Audit 2016 face to face interviews and validation of HPP pathogen destruction for use in raw pet food: Validation of HPP pathogen destruction for use in raw pet food. [Internet] [Thesis]. Colorado State University; 2017. [cited 2017 Jun 26]. Available from: http://hdl.handle.net/10217/181452.

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

Council of Science Editors:

Hasty JD. National Beef Quality Audit 2016 face to face interviews and validation of HPP pathogen destruction for use in raw pet food: Validation of HPP pathogen destruction for use in raw pet food. [Thesis]. Colorado State University; 2017. Available from: http://hdl.handle.net/10217/181452

Note: this citation may be lacking information needed for this citation format:
Not specified: Masters Thesis or Doctoral Dissertation

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